guest experience

THE LUXURY ESCAPE

Posted on November 12, 2024

In an increasingly competitive and diverse market, holiday park and campsite owners are continuously looking for ways to stay ahead of the curve. One of the most significant shifts in the industry in recent years has been the rise of *glamping* which is a portmanteau of “glamorous” and “camping.”

While traditional camping continues to have a strong appeal, especially among seasoned outdoor enthusiasts, glamping caters to a new audience, those seeking to enjoy nature without sacrificing comfort and luxury.

Glamping is no longer a niche trend, it’s a booming sector that is reshaping the outdoor hospitality industry. For holiday park and campsite managers, offering glamping options can be a key differentiator and revenue booster. So, let’s explore the reasons why glamping is essential for your site and how it can benefit your business.

GLAMPING UNITS, such as luxury tents, cabins, or eco-pods, can be marketed at higher price points compared to traditional camping pitches.

A BROADER AUDIENCE
Traditional camping often appeals to a certain type of traveller: individuals and families who are comfortable with minimalist setups and enjoy the rugged charm of the outdoors.

However, there is a growing segment of consumers who love nature but are less enthusiastic about pitching a tent or braving the elements with limited amenities.

This is where glamping really shines. By offering luxurious tents, yurts, pods, cabins, or even treehouses, you can attract a broader audience, suiting all ages and groups.

Glamping offers the perfect blend of nature and comfort, making it accessible to people who might never have considered a traditional camping holiday. By expanding your offerings, you’re not just catering to campers — you’re appealing to a whole new market segment.

WE WERE DELIGHTED to partner up with The Glamping Show this year.

HIGHER REVENUE
Offering glamping accommodations can significantly boost your revenue. Glamping units, such as luxury tents, cabins, or eco-pods, can be marketed at higher price points compared to traditional camping pitches.

While a standard tent pitch might be charged at £25-£40 per night, a glamping unit could range from £80 to upwards of £250 per night, depending on the amenities and location. Moreover, glamping accommodations often attract longer stays, particularly among guests seeking to truly unwind in a luxurious natural setting.

This means not only higher nightly rates but also a potential increase in overall occupancy rates and seasonal bookings. Although the initial investment in glamping infrastructure may be higher than traditional camping setups, the return on investment (ROI) is often quick.

High-quality glamping structures are built to last, and because they command premium pricing, you can recoup your costs relatively quickly while enjoying ongoing profitability.

CAMPING CONNECT are experts in the WIFI Systems, talk to the team today!

ENHANCED GUEST EXPERIENCE
One of the primary benefits of offering glamping options at your holiday park is the elevated guest experience. Glamping appeals to those who appreciate thoughtful design, comfort, and unique accommodation options — think plush bedding, en-suite bathrooms, stylish decor, and even private hot tubs.

The attention to detail and high-end amenities in glamping accommodations create a memorable experience that guests are likely to rave about, both in person and online. Satisfied guests are more likely to leave positive reviews and recommend your park to friends and family, further boosting your brand reputation.

With platforms such as TripAdvisor and social media playing a huge role in influencing consumer decisions, offering standout accommodations like glamping pods can help ensure your holiday park maintains a steady stream of glowing feedback and repeat visitors.

THE DEMAND FOR GLAMPING shows no signs of slowing down.

ECO-FRIENDLY APPEAL
Modern travellers are increasingly aware of their environmental impact, and many are seeking eco-friendly accommodation options that align with their values.

Glamping, with its focus on blending luxury with nature, often incorporates sustainable practices such as solar-powered lighting, composting toilets, and eco-friendly building materials. Holiday park owners who offer glamping accommodations can use this as a selling point, highlighting their commitment to sustainability and responsible tourism.

Eco-conscious travellers are willing to pay more for experiences that allow them to enjoy the beauty of nature without leaving a heavy footprint. Investing in eco-friendly glamping units not only broadens your appeal but also enhances your brand as a leader in sustainable outdoor hospitality.

GLAMPING APPEALS to those who appreciate thoughtful design, comfort, and unique accommodation options.

FUTURE-PROOFING
The demand for glamping shows no signs of slowing down. In fact, it is expected to grow as travellers continue to seek out unique, memorable experiences. The COVID-19 pandemic has also contributed to a surge in outdoor holidays, as people have become more aware of the importance of nature and space.

Glamping perfectly aligns with these trends, offering seclusion, luxury, and a closer connection to nature — all while maintaining the safety and hygiene standards guests now expect. By investing in glamping, you are future-proofing your holiday park or campsite.

Glamping offers versatility and scalability, allowing you to adjust your offerings as guest preferences evolve. You can start with a few units and expand based on demand, adding innovative designs or amenities to keep your accommodation options fresh and exciting.

BY INVESTING IN GLAMPING, you are future-proofing your holiday park or campsite.

INVEST IN YOUR PARK’S FUTURE
Glamping is more than just a trend, it’s a sustainable, lucrative addition to any holiday park or campsite. By offering glamping options, you can attract a broader audience, boost your revenue, and enhance guest satisfaction, all while aligning your business with the growing demand for unique and eco-friendly experiences.

Holiday park managers who embrace the glamping trend are positioning their parks for long-term success. Whether you’re located in a scenic coastal area, a tranquil countryside setting, or a bustling tourist destination, glamping is a valuable way to differentiate your business, diversify your revenue streams, and create a unique offering that guests will love to return to year after year.

In an increasingly crowded marketplace, the key to staying competitive is offering experiences that resonate with modern travellers — and there’s no better way to do that than with the glamour of glamping.

 

DIGITAL DESTINATIONS

Posted on August 7, 2024

In an era where the digital landscape continually reshapes our everyday experiences, the realm of holiday bookings for parks, caravan parks, campsites and glamping sites are no exception. As the tourism and hospitality industries continually adapts to technological advancements, online booking systems and apps have become indispensable tools, revolutionising how holidaymakers plan and secure their outdoor escapes.

Traditionally, booking a holiday involved a series of phone calls, emails, or even in-person visits. This method, while effective in its time, was often cumbersome and time-consuming. The advent of the internet and the expansion of smartphones have dramatically transformed this process, offering seamless and efficient booking solutions that cater to both operators and customers.

Modern online booking systems and apps streamline the reservation process, providing a host of benefits that enhance the overall holiday experience. These digital platforms offer real-time availability, instant confirmations, secure payment gateways, and personalized services, ensuring that both the holidaymaker and the operator can manage bookings with ease and confidence.

Today’s leisure guests have higher expectations than ever of the hospitality venues they visit – and there’s no doubt this extends to their stays at holiday parks too. Guests are looking for convenient, completely stress-free experiences, and technology that can help facilitate seamless experiences, including booking tools and apps, will be key to meeting these expectations. By digitalising booking processes across the site, holiday park operators will be able to improve the guest experience, leverage these tools to help boost revenue, and free up valuable staff time, allowing them to focus their attention on guests.

BOOSTING ON-PARK SPEND
A user-friendly booking system makes it effortless for guests to explore and reserve on-site experiences. Making it easy for guests to book activities, dine at restaurants, and enjoy other amenities will maximise their enjoyment, as well as generate revenue.

By streamlining the booking process, guests are also less likely to seek alternative entertainment off-site. Online booking systems also offer avenues for strategic upselling. The booking journey can be designed to naturally nudge guests towards additional items during a reservation process. For instance, the system might suggest pairing dinner with pre-arrival cocktails or a celebratory bottle of sparkling wine on arrival at the on-site restaurant.

This strategic approach can increase revenue and can enhance the overall dining experience According to our research, nearly half of holidaymakers are interested in loyalty programmes which presents a clear opportunity to incentivise additional spending and encourage longer stays.

By having a digital booking system in place, operators can leverage their booking system data to craft targeted promotions and packages based on guest preferences or past booking history. This can be anything from offering discounts on activities enjoyed during a previous stay to enticing deals on extended getaways. Having all this tech fully integrated – from bookings to loyalty schemes – also makes it easier for staff to manage and for guests to use.

THIS STRAIGHTFORWARD usability not only streamlines daily tasks but also reduces training time.

BEYOND REVENUE
The right technology can go beyond just boosting revenue, it can also contribute to creating a truly exceptional guest experience. Table reservation technology, for example, empowers guests by putting control at their fingertips. With the right platform in place, guests can not only reserve a table at their favourite on-site restaurants but also browse and book exciting activities, amenities and events.

This level of control over the customer journey caters to individual needs and saves precious holiday time. Such systems also eliminate guest frustrations such as having to queue for a table and ensures a smooth dining experience. With digital booking systems, both staff and guests are also able to view live table availability – this helps manage guest expectation whilst helping teams better manage busy periods.

Meanwhile ordering technology, such as click-and-collect or order-and-pay apps, can help boost revenues by enabling guests to pre-order meals for convenient pick-up or in-accommodation delivery. In fact, research shows a strong preference for services like breakfast delivery and on-site takeaway, highlighting areas where holiday parks can cater to guest convenience.

At Zonal, we worked with Shorefield Holidays to develop a branded, feature-rich customer app, fully- integrated with their EPoS, to give guests more control over their dining experience during their stay, complete with deliver-to-location functionality to enable meals to be delivered straight to their accommodation. Not only does the guest experience improve, but booking technology integrated with other park systems can significantly reduce pressure on staff.

For example, an integrated booking and table management system eliminates the need for manual data entry, saving staff time and minimising errors. This allows staff to focus on providing exceptional guest service and creating a welcoming atmosphere. By implementing such strategies, you can create a win-win situation for your holiday park – happier guests and boosted profits.

ROBERTS GROUP has once again demonstrated their commitment to excellence by incorporating GemaPark.

SUCCESS STORY
Nestled along the serene banks of the River Glaslyn in the heart of Snowdonia, Cae Du Caravan and Camping Park has beautiful panoramic sea views. Known for their family-run charm and numerous scenic sites across North Wales, the Roberts Group has once again demonstrated their commitment to excellence by incorporating GemaPark as the park management and booking system for Cae Du.

We spoke with Rachel, the new manager at Cae Du, to uncover the reasons behind this strategic choice and its impact on their operations. Rachel, brimming with enthusiasm about the new system, shared her insights. “Other sites within the group were using GemaPark and had nothing but good things to say about it. Coming from a completely different system myself, I wanted a system that was easy to use, would save time when making bookings, and provide easy access to make changes.

I also wanted check-in to be as easy as possible and by using GemaPark, this has definitely been a big upgrade.” Her emphasis on user-friendliness and efficiency underscores the critical needs of a busy holiday park like Cae Du, where smooth and quick operations are essential for both staff and guests. Transitioning to a new system can be a daunting task, especially for a site as large as Cae Du.

Rachel highlighted how GemaPark met their specific needs. “Due to us being such a big site, GemaPark makes us feel in control of our park at all times, which is exactly what we need. Especially with it being our first year at the park, we are learning so much about it.” GemaPark’s ability to provide control and adaptability has clearly been a success for the new management team, ensuring a strong operational foundation from day one.

WITH GEMAPARK you benefit from updates as they happen so the system you are using is never outdated.

A significant advantage of GemaPark is its ease of use, a factor that Rachel greatly appreciates. “GemaPark is a very efficient system which I have found very simple to train office staff on. The help guide is a brilliant addition and always there as a reminder. I like the process of making bookings as it is easy to explain how to use, and everything is very clear on the screen.”

This straightforward usability not only streamlines daily tasks but also reduces training time, allowing new staff members to quickly get up to speed. Rachel also praised the support network provided by GemaPark. “GemaPark are certainly there when you need them and it’s a great relief to know they are when you have a problem. Every ticket I have raised has been dealt with quickly and efficiently.

As everything was brand new to us there were a lot of questions so I raised a lot of tickets. Really happy with everything, it’s a great support network.” The prompt and effective support from GemaPark ensures that any issues are swiftly resolved, enabling the Cae Du team to maintain high standards of service. GemaPark is an internet-based park management and booking system designed to cater to a variety of needs, from self-catering and glamping to touring, camping, holiday homes, storage, and long-term lets.

Its comprehensive features and user-centric design make it an ideal solution for managing diverse holiday park requirements. With the adoption of GemaPark, Cae Du Caravan and Camping Park is well-equipped to offer a seamless and enjoyable experience for all its visitors, reinforcing the Roberts Group’s reputation for excellence in hospitality across North Wales.

With a growing Cloud booking system such as GemaPark you benefit from updates as they happen so the system you are using is never out of date. Making the most of the new features can also require your input. At the end of each season it is important to check out what new features have been added and seeing if you want to work them into your system.

GEMAPARK IS A VERY EFFICIENT system which I have found very simple to train office staff on.

For example for 2024/25 GemaPark has added Dynamic pricing, Group bookings, Gift Vouchers, Additional accounting features, Full two way Hoseasons integration, ePitch integration, TXGB to name but a few. GemaPark offer a free online review meeting to all our clients whenever they want it to ensure they are getting the most out of the system.

The digital revolution has undoubtedly transformed the way holiday parks, caravan parks, campsites, and glamping sites manage bookings and engage with customers. Online booking systems and apps offer a plethora of benefits, from increased efficiency and customer satisfaction to valuable data insights and enhanced marketing capabilities.

While challenges exist, the ongoing advancements in technology and the increasing demand for convenient, personalized experiences ensure that these platforms will continue to play a pivotal role in the tourism and hospitality industries. For operators, embracing this digital transformation is not just an option but a necessity.

By investing in robust online booking systems and staying abreast of emerging trends, they can remain competitive, attract a global audience, and deliver exceptional holiday experiences. As we look to the future, the possibilities for innovation and growth in this sector are limitless, promising exciting times ahead for both operators and holidaymakers alike.

Cae Du Farm
01654 711234
www.caeducampsite.co.uk

GemaPark
01983 282 420
www.gemapark.co.uk

Roberts Group
01758 719417
www.robertsgroup.wales

Zonal
0800 131 3400
www.zonal.co.uk/holidayparks

PAWS AND RELAX

Posted on July 30, 2024

A guide on how to boost your bookings through dog-friendly holidays...

As pet ownership in the UK continues to rise, the demand for dog-friendly holiday destinations has surged. For managers and owners of holiday parks, caravan parks, campsites, and glamp sites, catering to this growing demographic presents a significant opportunity to enhance guest satisfaction and boost bookings.

Here’s how you can transform your holiday park into a haven for dog lovers. The UK boasts one of the highest rates of pet ownership in the world, with around 31% of households owning a dog.

For many of these owners, their furry friends are part of the family, and leaving them behind during holidays is not an option. By offering dog-friendly facilities and services, holiday parks can attract this substantial market segment, ensuring higher occupancy rates and increased revenue.

*ACCOMMODATION OPTIONS*
Ensure that your accommodations are suitable for dogs. This includes durable, easy-to-clean flooring, secure outdoor areas, and ample space for dogs to move around. Providing a welcome pack with essentials like dog bowls, waste bags, and a list of local vet services can enhance the experience.

*SAFE AND SECURE SPACES*
Designated dog exercise areas are essential. These should be securely fenced, allowing dogs to play off-lead safely. Adding agility equipment can make these areas more engaging. Clearly marked dog-friendly walking routes within or near the park can also be a major draw.

*ON-SITE AMENITIES*
Consider adding dog washing stations for guests to clean their pets after a day of adventures. Dog-friendly dining options, such as cafes or pubs where pets are welcome, can also significantly enhance the guest experience. Offering pet sitting or dog walking services can provide added convenience for guests who may need some time without their pets.

*RULES AND REGULATIONS*
Clearly communicate your park’s pet policies. This includes leash rules, areas where dogs are allowed, and waste disposal protocols. Providing plenty of waste bins and biodegradable bags around the park can help maintain cleanliness.

EFFECTIVE MARKETING can help ensure that dog owners are aware of your pet-friendly facilities.

*MARKETING YOUR DOG-FRIENDLY FEATURES*
Effective marketing can help ensure that dog owners are aware of your pet-friendly facilities. Highlight your dog-friendly amenities on your website, in brochures, and across social media platforms. Collaborate with pet-related businesses, such as local pet shops or grooming salons, to create cross-promotional opportunities. Encouraging guests to share their experiences on social media, using specific hashtags, can also help build a community of pet-loving travellers and enhance your park’s reputation.

*PARTNERING WITH LOCAL ATTRACTIONS*
The surrounding area can greatly influence the attractiveness of your holiday park. Partnering with local dog-friendly attractions, such as parks, beaches, and walking trails, can enhance your appeal. Providing information about these attractions, including maps and guides, can help guests plan their activities.

*EVENTS AND ACTIVITIES*
Hosting dog-centric events can create a unique selling point for your park. Consider organising events like dog shows, agility competitions, or pet-friendly festivals. These events can attract visitors, provide entertainment, and foster a sense of community among guests.

 

It’s important to ensure that your staff is knowledgeable about all dog-friendly policies and amenities. Training sessions on how to handle common issues, such as barking or stray dogs, can improve the overall experience for guests. Staff who are comfortable and friendly around dogs can also enhance guest satisfaction.

Maintaining a healthy and sustainable environment is essential for the wellbeing of all guests, including dogs. Use eco-friendly cleaning products and ensure that waste disposal systems are in place to manage pet waste effectively. Regularly inspect and maintain dog-friendly facilities to ensure they are safe and hygienic.

Looking at successful examples can provide inspiration and practical insights. Parks like Trevornick Holiday Park in Cornwall have effectively integrated dog-friendly features and reported increased bookings and guest satisfaction as a result. White Cross Bay in the Lake District are offering dog-friendly lodges with enclosed decking areas, dog exercise fields, and even a dedicated dog shower facility.

DOGS AND THEIR OWNERS are big business which is why thousands of holiday destinations are offering pooch-friendly stays.

White Cross Bay Trevornick Holiday Park has gone a step further by offering dog-friendly beaches, dedicated dog walking fields, and a dog agility course. Both parks highlight their pet-friendly features prominently in their marketing materials, attracting dog owners from across the UK.

Transforming your site into a dog-friendly destination can set you apart from competitors and open up a substantial market of dog-owning holidaymakers. By creating a welcoming environment for pets, offering tailored amenities, and effectively marketing your dog-friendly features, you can enhance guest satisfaction and loyalty, ensuring a successful and prosperous operation.

As the trend for pet-inclusive holidays continues to grow, now is the perfect time to embrace the opportunity and make your holiday park a favourite destination for dog lovers across the UK.

 

GREEN TRAILBLAZERS

Posted on October 25, 2023

GREEN TRAILBLAZERS

Investment in eco tourism continues to thrive...

EACH LODGE OFFERS PRIVACY while maintaining proximity to the resort’s central facilities.

The David Bellamy Blooming Marvellous Pledge for Nature works in partnership with over 500 holiday parks in the UK. Pioneered over 28 years ago by botanist and TV personality David Bellamy, the scheme is now administered by his son Rufus, who is himself an Environmental Adviser, working closely with parks of all sizes.

The organisation has singled out Parkdean Resorts for special praise thanks to their commitment to the environment and its responsible stewardship of over 3,500 acres of land at its 66 sites. Parkdean Resorts was described this month as ‘a green trailblazer’ for kickstarting work that will provide wildlife and the natural world with the same warm welcome as its holiday guests.

Scheme co-ordinator Rufus Bellamy said Parkdean Resorts deserved major recognition for mobilising a raft of exciting and imaginative environmental projects across its parks this year. Once they are completed, said Rufus, the work will not just benefit nature, but will also help provide an enjoyable and educative experience for guests, and for youngsters in particular.

Making new wildlife discoveries, he said, was just one of the ways in which Parkdean Resorts was helping to create magical memories for the 3.5 million guests it welcomes each year. The group’s parks have all taken the David Bellamy Pledge for Nature which commits them to managing their green spaces with wildlife in mind and undertaking at least one significant wildlife project over the next year.

These include setting up bird boxes and other artificial habitats, creating areas where bees, butterflies and other pollinating insects can get food, focusing on the conservation of a specific species, and working to enhance ponds and other wetland habitats.

INTERPRETED NATURE TRAILS encourage all family members to make wildlife discoveries in the park’s grounds.

CONSERVATION GOALS
Parks taking the Pledge receive visits from independent wildlife assessors who provide advice on new projects to be undertaken, and the steps needed to accomplish their nature conservation goals.

Responsible at Parkdean Resorts for steering the scheme is the group’s Regional Director of Scotland Colin Pearse, and he said park managers play an important part in delivering the results: “Our managers are given a great deal of autonomy in deciding what conservation projects will best suit their park, and then involving team members in making it a reality,” said Colin.

“This is crucial as our parks are located in different and very beautiful coastal and countryside locations throughout Britain, each with its own individual character and natural assets. “We ask each manager to propose a project and explain the ways in which it will enhance the guest experience, and then it’s up to them with help from members of their team.

“There’s never any shortage of volunteers coming forward, not least because it’s very satisfying to know that you are making a real difference to safeguarding wildlife and the natural world. “We receive tremendous support from the scheme’s advisers who are always willing to go the extra mile in providing both encouragement and expert guidance,” added Colin.

Rufus Bellamy said that Parkdean Resorts had become national cheerleaders for the scheme, and its parks were role models for how tourism businesses could work as a group to help nature.

 

CHEERS LEADERS
Just as importantly, he said, Parkdean Resorts was encouraging millions of holiday guests each year to discover more about the natural world, and the part they can play in its conservation. Mythtopia is an eco-glamping resort situated just outside of Edinburgh that is due to open in Spring 2024. The resort is designed to be 100% sustainable, carbon-negative, and powered entirely by natural energy sources, such as solar and wind energy.

To help in its rewilding efforts, Mythtopia is also leveraging its own cryptocurrency funded by carbon credits, as part of its mission to plant 120,000 trees on the site itself. Its founder, Oliver Pyle-Santini, was inspired to create a flourishing and environmentally-conscious business that would provide a wealth of jobs to the local community, and safeguard the natural surroundings of the estate.

The luxury glamping resort will feature many activities from yoga to silent discos but the most unique is ‘Legends’; an augmented reality game based on Celtic mythology and folklore aimed at families, couples and gamers alike. Situated among 200 acres of preserved green land and located just 20 minutes from the Scottish capital, Mythtopia is the ideal place for families to experience nature while embarking on an immersive AR adventure.

MYTHTOPIA OFFERS ITS GUESTS a unique immersive AR experience based on ancient Celtic mythology

Mythtopia will also be the UK’s first holiday destination exclusive to NFT token holders. Mythtopia will feature 150 low- carbon impact geometric domes and lodges, along with a restaurant, clubhouse, bar, and spa. Each guest will receive access to a wealth of activities including a geofenced augmented reality playground based on ancient Celtic mythology called ‘Mythtopia Legends’.

The game allows players to explore the natural woodland environment while following a spellbinding story of mythical creatures. Participants can build their own AR character, interact with talking trees and dwarves, and go on mystical missions alongside the characters of their friends and family.

Using Celtic legends, this unique AR experience will create a ‘digital theme park’ perfect for families, couples, gamers, and LARPers. Guests can also get involved in a wide variety of other activities to help them enjoy the natural world with opportunities for open water swimming in its own lake, stargazing, horse riding, yoga classes, and silent disco parties.

ECO-VISITORS will help plant over 120,000 trees by visiting Mythtopia, a carbon-negative retreat.

GREEN INVESTMENT
Tregoad Holiday Park in Looe, Cornwall, celebrated the completion of a raft new developments this summer by opening its doors to members of the local community. Representing an investment of £2.5 million, the initiatives were focused on sustainability, and the introduction of new ways to protect the natural world.

The family-owned park, part of the four-strong Waterside group, chose a Saturday in July to showcase its achievements to guests which included members of the public, senior local authority and VisitCornwall representatives, and Tregoad’s local suppliers. New features include the creation of Cornwall’s largest wildflower meadow bank covering more than 3,000 square metres, and seeded with high pollen-bearing plants.

Nectar produced by the blooms, says the park, will provide a valuable foraging resource for honey bees, butterflies, and other important pollinators. In addition, the park has invested £300,000 in planting hundreds of indigenous plants, trees and shrubs, and installed a range of new wildlife habitats.

The living quarters installed throughout the park’s grounds include three traditional beehives, duck houses, plus bird and bat boxes made from recycled materials This year, the park is also spending £36,000 on upgrading its popular wildlife walk. The move will add an additional 2km to its length, allowing guests to explore even more of the park’s rich and varied landscape, and to uncover its wildlife secrets.

Matt Way, General Manager at Tregoad Holiday Park, said: “An important part of our guests’ experience is enjoying our wildlife, beautiful lakes, and woodland walks. We believe we have a responsibility to nurture and enhance our natural surroundings, helping Cornwall’s natural environment to thrive and contribute to a greener future.

PARKDEAN RESORTS’ many accommodation options include lodges located in tranquil wooded surroundings.

“As well as focusing on wildlife and planting, we’ve been assessing everything that we do at Tregoad to ensure we’re operating as sustainably as possible. “For example, we’ve introduced a new waste-water treatment facility to allow the park to be self-sufficient, installed water refill taps, and reused construction materials across the site, such as our former toilet blocks which have been crushed and reused as road infill. We’re also continuing to work with Climate Vision to identify more ways in which we can reduce our carbon footprint.”

Tregoad Holiday Park works with more than 50 local suppliers, including Flotsam Flo which creates fashion accessories from waste which is difficult to recycle. Items are taken in, including old wetsuits, which are then upcycled by Flotsam Flo to be sold in its shop. The park is the first holiday park in the UK to go ‘full cycle’ in recycling, upcycling, and redistributing in such a manner.

Through partnership with a specialist upcycler of wet suits, inflatables and plastics, the park is aiming to reduce its landfill by a further 10% this year – after diverting 80 tonnes of waste from going to landfill between 2022 and 2023 through switching to alternative waste companies. Matt continued: “Collaboration is key to helping us tackle climate change. We’re proud to be working with like-minded businesses which champion sustainability and consider their environmental impact when planning their future investment and areas of growth.

“Our sustainability efforts complement our wider enhancement works at Tregoad. Over the past two years, we’ve introduced 100 new high-quality holiday homes and invested more than £500,000 in improving our guest facilities. Matt adds: “Our holiday accommodation and facility improvements, alongside our sustainability initiatives, are helping us achieve our core objective of delivering an exceptional quality holiday experience.”

YOUR NEXT STAR PERFORMER

Posted on August 3, 2023

YOUR NEXT STAR PERFORMER

THE CAPELLA 2HCX in action at Three Cliffs Bay holiday park.

Every holiday park will appreciate the vital role a utility vehicle plays in the smooth running of the site. And the STAR EV range of utility vehicles not only performs effectively behind the scenes but also as the star of the show too.

For holiday parks that can extend over acres of land, utility vehicles aren’t just a nice-to-have; they’re essential for daily operations, maintenance and gardening work as well as transporting equipment, guests and luggage from one side of the resort to another. STAR EV’s award-winning range brings productivity, sustainability, efficiency and value to every holiday park’s fleet and we look at how they do that.

ENERGY DENSITY
The greater energy density of a 210Ah maintenance-free lithium-ion battery makes STAR utility vehicles productive members of the team. With an industry leading tow capacity and payload able to handle up to 670kg of material and an electric tipping bed ideal for off-loading, vehicles such as the Capella 2HCX and Capella Work Machine are ideal to ensure the smooth behind the scenes operation of your holiday park.

Whether it be transporting guests, linen, maintenance equipment, hospitality services or even medical equipment, the Capella can maintain steady productivity between charge cycles, and easily be topped up via an on-board Lester charger. With the Lifted model staff and guests can also be safe traversing any kind of off-road terrain.

The guest experience is a top priority for a holiday park, so a vehicle that can be seen but not heard is vital. With a lithium-ion battery, the STAR EV lineup is able to perform its maintenance tasks noiselessly so as not to disturb the peace and enjoyment of the park’s visitors – an essential around guests staying in tents and caravans.

Even so, these vehicles don’t always belong behind the scenes. The Sirius 2+2 is designed to hold up to four passengers and is an attractive addition to any holiday park, elevating the guest experience, allowing them to ride in style and comfort as they take in the views of their destination.

THE SIRIUS 2+2 IS DESIGNED to hold up to four passengers and is an attractive addition to any holiday park.

ELECTRIC FLEETS
Many guests go to holiday parks to escape the bustle of city life, including the traffic that comes with it. With a close connection to their natural surroundings, it’s important for many resorts to be kind to the countryside they call home. STAR EV electric fleets produce zero emissions or leaks when being charged.

Pair this with superior energy efficiency and they reduce their actual pollution percentage, eliminating any contribution to global warming. What’s more, beyond their zero emissions, machines such as the Capella and Sirius are lightweight with a light tread too, providing a gentle drive on grounds while the lithium battery also eliminates the risk of a hydrochloric spill.

Reesink
Tel. 01480 226800
www.reesinkagriculture.co.uk

BOOSTING BOOKINGS

Posted on August 3, 2023

BOOSTING BOOKINGS

On-line technology does the hefty lifting for hospitality sales...

THE CONVENIENCE of automated, easy- to-access, digital systems needs no explanation.

Artificial Intelligence is big news, dominating social media tweets and posts around the world. AI comes as no surprise for the holiday destination sector where automated technology has long been embedded in the hospitality experience. From booking a destination through promoting on-site spend to sealing timely confirmation of return accommodation, the convenience of automated, easy-to-access, digital systems needs no explanation.

Zonal is a UK-based, family-owned, connected technology provider offering innovative solutions to more than 16,000 businesses of all shapes and sizes across the hospitality sector. Zonal provided detailed figures to partners, CGA, enabling them to produce an exclusive GO Technology survey of 5,000 nationally representative British consumers earlier this year.

That report reveals consumers’ latest attitudes to using technology within hospitality, and how venues can strike the right balance between digital solutions and personal interaction. Having an online, direct booking system in place, that is easy to use, will help operators drive footfall and increase overall revenues this summer and beyond.

 

In food and beverage outlets, online booking systems can be set up to prompt guests to opt for up-selling options such as pre-dinner cocktails or a bottle of fizz on arrival. What’s more, enabling guests to reserve a table will reduce queues and improve the guest experience. Key to this, will be simple things such as ensuring WIFI is available.

The research shows that only 53% of people consider WIFI in holiday parks to be good or excellent whilst 64% say that these tech solutions will improve the quality of their stay. With this in mind, making sure WIFI works and connects well can reduce guest frustration and make it easier for them to make impulse bookings and purchases.

Booking technology can also alleviate pressure on staff particularly if it is integrated with other tech in outlets and across the park. For example, an integrated bookings and table management system will save staff time by relieving them of the task of manually re-inputting information and reduces the risk of error.

GUESTS WILL BE PROMPTED to opt for on-site options and less inclined to look for alternative options off-site.

ON-SITE SPEND
Personalisation is a key consumer trend and enabling guests to tailor their holiday to their preferences improves guests’ overall experience and drives revenues. Tech systems help here by giving control to guests. A fully integrated booking system can enable guests to prebook activities, preselect tables, pre-order food and even order food and drink to be delivered to their accommodation.

Over half of holiday park guests (56%) find the idea of having breakfast delivered to their accommodation appealing. By making it as easy as possible to browse and book holiday park experiences, guests will be prompted to opt for on-site options and less inclined to look for alternative options off-site.

“The role of technology in hospitality is clearly growing – in a post-pandemic market, not only are customers used to seeing technology in-venue, but a lot of customers expect it to be present,” points out Olivia FitzGerald, Chief Sales and Marketing Officer for Zonal. “However, we cannot afford to underestimate the importance of human connection, Olivia continues.

“Hospitality is a sector that is brilliant because of its people, and it is important that technology enhances that by working in the background, doing the heavy-lifting and alleviating staff pressure so they can focus on delivering exceptional service to their guests.”

THE ZONAL AND CGA DATA shows the enormous value of technology users in hospitality.

REPEAT VISITS
Digital booking systems also enable operators to capture important customer data. This can then be used to encourage repeat visits – boosting business by helping marketing teams reach more prospects in more channels with less budget. Whilst holiday parks can expect park members to return time and time again, operators cannot rest on their laurels.

Ensuring members are kept engaged, as well as ensuring there are guest visits increasing year on year will be vital. To help drive this, guests should be contacted post-stay with offers of promotions, discounts and other bounceback schemes. If a booking system is linked to all other tech and integrates with one central hub, such as an EPoS, operators can take this one step further, using customer spend data from across the holiday park to create bespoke and tailored on-site offers and promotions based on those likes and dislikes.

This not only encourages spend and repeat visits but gives guests a more personalised and bespoke experience. Figures in the report indicate that 81% of people are planning to stay in a UK destination - so there has never been a better time for park owners to ensure their booking systems are fit for purpose.

As operational costs continue to soar it is vital that holiday parks are able to drive spend per head across all parts of the business and booking technology can support this by opening up opportunities to encourage up-selling and add-on sales. Approaches to interactions via tech and human contact have become neatly split: between their tasks outside a restaurant or pub; and steps they take while inside (see box).

For example, nearly half (47%) would prefer to make table bookings via technology, while even more want to be able to cancel bookings (51%) or get reminders without having to contact someone (60%).

BOOKING TECHNOLOGY can also alleviate pressure on staff particularly if it is integrated with other tech in other park outlets.

 

IN PERSON
Once they are through the doors, it’s a different story, as nearly three in five consumers want to place food orders, settle bills and leave tips in person. In practice, the division of preferences isn’t quite so straightforward. Many people still want to complete pre-visit tasks offline, like general enquiries (33%) and booking tables (25%). Likewise, a minority prefer to use technology to place orders or pay bills.

“Wherever technology is deployed, choice and flexibility are key. It can be a superb enabler for hospitality for guests and operators alike, giving consumers the speed and convenience they want and freeing up teams to focus on what they do best,” notes Karl Chessell, CGA Director - hospitality operators and food, EMEA. “In such a competitive and challenging market, brands that make the smartest use of tech, without compromising human elements, have a crucial advantage.”

This highlights the importance of choice. Going too far in either direction—whether by withdrawing human interaction completely or failing to offer enough alternative options— risks alienating sizeable proportions of potential guests. Understanding the breakdowns of consumers who prefer technology and human interaction is the first step towards meeting their needs, and this GO Technology research pinpoints their key demographics.

The key takeaway is that technophiles tend to be heavy spenders. They spend an average of £24 a month more on eating and drinking out than those who prefer human interaction, and their household income is £10,100 higher. On top of that, more than half (53%) live in city or town centres, where hospitality venues are more heavily concentrated and people eat out more often.

Of course, consumers who typically choose human contact over digital interaction are just as valuable, and operators need to carefully retain their loyalty. But this data shows the enormous value of technology users in hospitality and makes a strong case for sustained investment in digital solutions that satisfy them. To download the full report, contact info@zonal.co.uk

TREGOAD ACCELERATES SUSTAINABILITY

Posted on August 2, 2023

TREGOAD ACCELERATES SUSTAINABILITY

CORNWALL’S TREGOAD Holiday Park has stepped up its sustainability investment.

Tregoad Holiday Park, near Looe in Cornwall, has stepped up its sustainability efforts as part of a multi-million-pound investment programme, including introducing various new wildlife species and installing more than 3,000m2 of wildflower turf. The park has invested £300,000 in planting various indigenous plant species, and installed various new habitats including three natural beehives, duck houses, bird and bat boxes made from recycled electric cable colonies.

This year, the park is spending £36,000 on upgrading its wildlife walk, adding an additional 2km to allow guests access to more of the park’s rich landscape and range of wildlife. “Our wildlife assets are central to Tregoad, with our signature lakes and woodland walk a core part of our guest experience,” comments Matt Way, General Manager at Tregoad Holiday Park. “We believe we have a responsibility to nurture and enhance our natural surroundings, helping Cornwall’s local environment thrive and contribute to a greener future.

“As well as focusing on wildlife and planting, we’ve been assessing everything we’re doing at Tregoad to ensure we’re operating as sustainably as possible,” Matt continues. “For example, we’ve introduced a new foul waste treatment to allow the park to be self-sufficient, installed water refill taps, and reused construction materials across the site such as our toilet blocks, which have been crushed and reused as road infill.”

“We’re also continuing to work with Climate Vision to identify ways in which we can continue to reduce our carbon footprint.” Tregoad Holiday Park was acquired by family-run Waterside Holiday Group in 2020, representing the company’s fourth holiday park and its first in Cornwall. Located in the heart of the Cornish countryside, the park offers a range of high-quality facilities and self-catered accommodation, including static caravans complete with hot tubs, holiday cottages, and a Manor House.

HOLIDAY SNAPS – PAUL EVANS

Posted on October 27, 2022

HOLIDAY SNAPS - PAUL EVANS

Paul Evans is the Vice President of Awaze UK, the UK’s leading managed vacation rentals business. Paul brings 24 years of travel industry experience to his role, which sees him take responsibility for the company’s entire property portfolio across its Hoseasons, cottages.com and regional brands.

WHAT DO YOU ENJOY MOST ABOUT YOUR JOB?
Having worked in and around holiday parks all my working life, I love having the chance to visit parks and meet owners and operators on an almost daily basis. I see innovation, quality and a genuine desire to provide the best possible experience for our guests, and that’s an incredibly rewarding element of the role.

WHAT’S BEEN THE LANDMARK MOMENT OF YOUR CAREER?
Taking over as a GM on a park that was struggling and turning it into the highest performing location in the group’s portfolio within 12 months without any extra resource was a real watershed moment for me. It not only gave me the confidence to trust my own instincts, it also showed what great results you get by trusting your team and giving them the freedom to get on and do their job to the best of their ability.

HOW DO YOU SEE THE HOLIDAY PARK INDUSTRY AT THE MOMENT?
I think it’s an exciting time. We’re continuing to see significant investment and innovation in accommodation and facilities across the sector and that’s starting to attract an audience who wouldn’t necessarily have considered holiday parks before. Those who deliver an excellent first-time experience are not only helping their own chances of repeat business, they’re also helping to promote staycations more widely. It’s up to all of us to do our bit to keep the sector strong.

WHAT ARE THE BIGGEST CHALLENGES FACING THE SECTOR?
The challenges faced by the sector are the same as those affecting the country as a whole – rising costs for operators and customers alike and an uncertain economic outlook. However, the past few years have shown us just how much people value a break and time away with those who matter most, so as long as operators continue to offer a fantastic guest experience aligned with pricing that reflects the market I have no reason to doubt that we can have a successful year ahead.

WHAT’S NEW FOR HOSEASONS HOLIDAY PARKS OVER THE COMING MONTHS?
Our specialist collections have really helped to drive both occupancy and the Average Weekly Rate over the last 12 months and our newly-launched Magnificent collection is going from strength to strength. Home to a range of different property styles, all put customer experience at the heart of their offer and are proving incredibly popular with guests looking for a wow-factor getaway.

WHAT’S THE BEST PIECE OF BUSINESS ADVICE THAT YOU HAVE BEEN GIVEN? AND BYWHOM?
My first boss once said to me: “The harder you work the luckier you seem to get” – It’s something I’ve always remembered and it certainly seems to work for me!

WHERE DO YOU GO ON HOLIDAY?
Well, obviously I love a staycation! My next break is a family lodge holiday in Dorset – something we’re all very much looking forward to.

PLAY AWAY

Posted on August 2, 2022

PLAY AWAY

A wealth of inspiration for outdoor holiday location play...

CLIMBING WALLS are all the trend for both adults and children. Pic. Innovative Leisure

 

The last three years have posed some unique challenges to all sectors of the leisure industry, not least for the provision of play facilities in holiday parks and resorts. So ideal timing, for the presentation of some inspirational ideas, to reinvigorate play offerings at Europe’s premier international attractions conference and trade show at London’s Excel from September 12. Attendees at this year’s IAAPA Expo Europe can expect to discover the industry’s latest products and services, including play equipment, water slides, play structures, and much more. IAAPA - it stands for the International Association of Amusement Parks and Attractions – boasts a worldwide membership of nearly 5,000.

The trade show will feature IAAPA’s signature combination of exhibits from manufacturers and suppliers, food and beverage vendors, merchandising specialists, and innovation leaders that strive to develop the attractions and theme parks of tomorrow. When the education conference opens September 12, it will mark the first return of IAAPA Expo Europe to London since 2011. “We are bringing a jam-packed programme, full of inspiration, top-notch education, and ideas regarding the issues that the attractions industry is facing—such as energy costs, labour shortages, revenue streams, and more,” promises Peter van der Schans, Executive Director and Vice President of IAAPA.

 

A WEALTH OF INSPIRATION is on offer at the IAPPA Expo Europe at Excel this September.

 

JAM-PACKED
“We will showcase the opportunities our members can gain from these challenges, as well as explore trends in technology, sustainability, and guest experience,” Peter continues. “Attendees will learn the latest industry trends from leaders across the world and discover insights to improve campground operations, address holiday resort needs and enhance caravan park offerings.” While targeted events like IAAPA Expo Europe help focus the mind, another vital source of learning is from our fellow holiday park operators.

With the current boom in British staycations following the pandemic and the ensuing travel chaos, many parks are choosing to add to their adventure activities which involve the whole family and attractions such as high ropes and climbing towers are perfect for keeping everyone active whilst having fun and creating perfect holiday memories. The key message is: invest in outdoor play and you will be rewarded with happy families who are much more likely to return to your park – and tell their friends about it.

 

 

EARTH-FRIENDLY
Standing out from the crowd for its eco-credentials, play specialists, Kompan can now deliver a full circular playground using sustainable materials, including ocean waste. Green panels on the company’s BLOQX range are made of 75% post- consumer ocean recycled waste. The dark teal panels on their green play units and freestanding items are made of 100% post-consumer recycled waste.

All decks for our largest product series are made of 75% post-consumer ocean recycled waste. “We don’t just claim we are green,” declares Kompan’s Gary Wallis. “We want to validate our claims with a third party to be as open and transparent as possible about our green initiatives. “Therefore, we have worked with Bureau Veritas, the organisation behind the global ISO certifications, to verify our calculations of recycling and carbon emission.”

As a member of The British Holiday and Home Parks Association, Sovereign Play understand how important it is to stand-out in such a competitive staycation and leisure market. A Sovereign play area will do just that. Together with construction companies and architects, Sovereign work diligently transform open spaces and dull tarmac areas into exciting environments for all ages and abilities to enjoy. Parents will often take into consideration the available facilities when deciding on where to stay, and research shows that families are significantly more likely to visit a site with a playground. “Having a safe and secure play area for children to socialise, have fun and stay active will keep families on site for a larger portion of their stay with you and increase your value to customers,” advises Sovereign’s Jordan Randall. “If you are unable to find the perfect equipment for your space, we can also work with you to create bespoke and one-of-a-kind items that fit your space and clientele.”

 

SECONDARY SPEND
The perfect business recipe for play success is to create ‘stay and play’ zones where all the secondary spend benefits such as a café and ice cream bar are close at hand and reaching their full potential. During May, June and into July of 2022 the Innovative Leisure team have been busy around the UK coastline installing a whole variety of adventure equipment at UK resorts. Many of these are now open and being enjoyed by customers. Back in 2020, Innovative Leisure were part way through installing their Sky Trail High Ropes and Sky Tykes Junior Ropes Courses at two Haven Holiday Parks when COVID-19 first struck.

Despite the pandemic, the new attractions were well received by guests when the parks were able to open. Simon Palmer, Head of Activities and Leisure at Bourne Leisure explains: “These new high ropes activities fit in with our strategy of improving the on-site offering to our owners and guests. They create an exciting focal point for family groups and allow us to do more hourly capacity than previous traditional versions. “The junior courses have already performed well at two other Haven sites. Innovative Leisure has supported us throughout the projects and helped overcome some unique pandemic challenges.” The high ropes courses each have a capacity of 25 participants, allowing for approximately 50 people per hour throughout the day, and are suitable for all but the very youngest of visitors. The Sky Tykes junior ropes courses are seven pole courses and feature the exciting Sky Rail Zip element.

With a capacity of 15 participants at any one time, the Sky Tykes low ropes courses offer a fun, safe experience for adventurers as young as two-years- old, as well as being an excellent introduction to the excitement and challenges of ropes course attractions. Park Holidays have introduced Innovative Leisure Climbing Towers into their range of attractions at two sites and John Flack, Head of Entertainment and Security comments: “Bringing climbing walls to our holiday parks, has brought new energy and excitement to what we can offer our guests at our parks.” John shares: “The value the walls have brought to our entertainment programme has been immense and it is wonderful to see three generations of families enjoying the climbing walls. Innovative Leisure have made the process so simple and helped us at each step of the way.”

 

Due to the high demand for exciting new attractions and experiences,World of Rides have upgraded their twin seat soft-Impact Bumper Cars and Bumper Boats, which are recommended to be suitable for use by eight-year-olds and upwards or as a ‘Parent & Child’ family ride. Bumper Boat Aqua-Football and Bumper Car Bumper-Ball are also a very popular variation game, by including a large inflatable ball into the pool or track and erecting goal areas at either end. The Bumper Splash Boats can either be used in a free-standing above-ground pool or on roped-off area of an existing lake or pool. The self-programmable digital timer unit can easily program the speeds, length of time of ride, and price of play as well as alter the volume of the sound effects. They can also be run on cash or tokens, cashless, or on free play at all-inclusive priced parties, and the current UK price of play is £2 to £3 per three-minute ride! However, a number of major UK resort and holiday park operators have been testing the market at £4 per three-minute ride since Easter 2022.

 

FUN FACTOR
Meanwhile, Devon-based Beverley Holidays has upped the fun factor with the opening on its brand new £300k Land Ahoy Adventure Island, complete with seaside-inspired play park and mini golf course. The all-new £300k attraction is a welcome addition to the family run holiday park group in Paignton, where guests can practice their putting skills surrounded by giant ice creams or slide down a life-size lighthouse.

Designed by Greenspan Projects Ltd, Land Ahoy Adventure Island allows little ones to let their hair down on a selection of slides, swings and climbing nets, or pose for a picture on the giant Beverley deckchairs. The accompanying mini golf course scores highly in the fun stakes, with putters put through their paces around a seaside-inspired course complete with a giant sandcastle and other beach- themed favourites. Beverley Holidays director Claire Flower tells us: “It’s great to see our guests making a beeline for our brilliant new Land Ahoy Adventure Island which opened just in time for Easter, with our very own Beverley Bear and Sandy Starfish mascots being the first to give it a whirl.

“It’s a great addition to our holiday parks, providing a safe and secure space where families can get out in the fresh sea air and create holiday memories they’ll treasure forever away from iPads and TV screens. The feedback has been fantastic and the mini golf really is the best by par.” Project consultant Matt Young of Greenspan Projects Ltd says: “It’s been an absolute pleasure working with the team at Beverley to design and build such and inspiring play space, not just for young ones, but for all ages to enjoy.”

 

 

GREAT TIMES
The project concept was developed around the history of Beverley Holidays’ from when they started out in the late 1950s, by incorporating nostalgic seaside elements from that era, into both the golf and play areas. Matt adds; “We are extremely pleased that the launch has been a huge success and hope that the attraction will provide fun and enjoyment to all for many years to come.”

Claire, whose family has owned Beverley Holidays for almost 65 years, continues: “Holidays are all about creating memorable experiences that stay with you forever.” “There’s absolutely no doubt that letting your hair down and enjoying the company of other youngsters in a safe environment has a massive part to play. “That’s why we have always put a big emphasis on giving children a great time, be it joining our organised park activities or having fun in the pools. Claire adds: “Our new play zone was a big investment, but we’re delighted with the results – and happy that it also gives parents the chance to enjoy a well-earned breather!”

Unfortunately, the days when children played out on the street all day are long gone. For many children today – especially families without gardens – outdoor play only happens on trips to the park or on holidays. From conventional playgrounds and rides to more nature-based facilities, the onus is on holiday park owners and operators to ensure the play facilities they offer are the best they can be.

 

Adam Henson, of Countryfile fame, heads a rural business portfolio initially started by his father, Joe in the 1940s. The award-winning Cotswold Farm Park boasts a variety of outdoor play equipment such as pedal tractors, swings and two large sandpits – one for the smaller tots and one for the bigger kids. Visitors can climb through a combine harvester attraction and test their balance across a log assault course. They offer heaps of fun to be had in two new areas broadly termed as Aerial Play and Quarry Play. Whilst the grown-ups grab a coffee and an ice cream from Dolly’s, the kids can work on their acrobatic skills on the popular Bouncy Pillows feature - gauging who can jump the highest and who has the best star-jump form!

Beverley Holidays
Tel. 01803 843887
www.beverley-holidays.co.uk

Cotswold Farm Park
Tel. 01451 850307
www.cotswoldfarmpark.co.uk

IAAPA Expo Europe
Education Conference: Sept. 12-15, 2022
Trade Show: Sept. 13-15, 2022
www.iaapa.org/iaapaexpoeurope

Innovative Leisure
Tel: 0116 271 3095
www.innovativeleisure.co.uk

KOMPAN
Tel: 01908 201002
www.kompan.co.uk/sustainability

Sovereign Design Play Systems Ltd
Tel. 01702 804299
www.sovereignplayequipment.co.uk

World Of Rides
Tel. 0191 492 0999
www.worldofrides.com