WHEN THE STAY BECOMES THE STORY

THE ORRYN LODGE from Pinelog transforms the park landscape with a striking roofline and an inviting, experience-led design. With thoughtful design inside and out, The Orryn encourages guests to relax, socialise and create lasting memories in every season.

The increasing importance of experiential holiday park accommodation…

Holiday park accommodation is no longer a functional backdrop to a break away. It now shapes how guests relax, socialise and remember their stay. Comfort, design quality and usable space increasingly influence booking decisions and revenue.

The Orryn, the latest lodge design from Pinelog, has been developed in direct response to guest demand for memorable, experience-led accommodation. Rather than focusing solely on the internal layout, the design treats the lodge as a complete living environment, inside and out.

A defining feature is its projecting roofline. Architecturally, it creates a strong visual identity on park. Practically, it transforms external decking into a sheltered, year-round living and entertaining space. The extended roof projection provides protection for hot tubs, seating and dining areas, and can even accommodate a sauna, allowing operators to add premium features that remain usable in all seasons.

Like all lodges in the Pinelog range, The Orryn benefits from a fully bespoke approach. Layouts can be adapted to suit different guest profiles and park strategies, with options including integrated saunas, games rooms, accessibility features and pet-friendly additions.

These reflect growing demand for wellness, entertainment and multi-generational stays, while helping parks differentiate their offer and increase per-stay revenue. As experiential travel continues to shape the holiday park sector, Pinelog’s bespoke offering continues to lead the way in helping park operators move their accommodation into a central part of the guest experience, delivering stronger appeal and long-term commercial value. For luxury, memorable timber lodges, speak to Pinelog’s expert design team.

Pinelog
01246 942842
www.pinelog.co.uk

PRESENTING THE ORRYN, PINELOG’S LATEST LODGE DESIGN

Pinelog has unveiled its latest addition to its luxury lodge collection – The Orryn – a bold new design concept that combines the company’s hallmark quality, sustainability and longevity with a strikingly contemporary aesthetic.

‘The Orryn takes its name from roots grounded in a deep connection to the natural world, while also carrying a subtle nod to ‘ore’, reflecting the lodge’s seamless blend of metal and wood.’ With its fusion of natural timber and a standing seam metal wrap, The Orryn offers a head-turning façade combined with a stylish interior.

The Orryn boasts a projecting roofline which provides both architectural impact and practical shelter, transforming the external decking into a year-round living space. The seamless transition between walls and roof elevates the look even further, creating a lodge that is as stylish as it is functional. Inside, the design continues to impress.

Open-plan living is cleverly zoned with a central media unit, offering flexibility for both social and private spaces. The new concept lodge was created in partnership with industry designer Lloyd Harden and complements Pinelog’s existing lodge portfolio.

The Orryn’s combination of metal and timber cladding detail underlines its dual focus on style and durability, while a glass balustrade and extended roof projection provides protection for hot tub and seating areas. Designed to be as Instagram-worthy as it is resilient, the lodge appeals to park operators seeking properties that stand out and drive sales.

Like all Pinelog lodges, the Orryn can be adapted to meet individual park requirements, from layout and bedroom numbers to the inclusion of utility spaces and enhanced accessibility features. The Orryn now joins Pinelog’s established lodge range, which includes the Woodsman, Vista, Skyline, Skyline View, Coppice, Essence, New England and Glade, all of which are sited on parks and private land across the UK.

Judy Barwell, Sales Manager at Pinelog, said: “As with every lodge we sell, customers can tailor them to exactly what they need – inside and out. The Orryn is a brilliant new design that reflects Pinelog’s commitment to quality, style and luxury. Most importantly, it delivers everything today’s holidaymaker want from their accommodation.”

Pinelog
01246 942 842
www.pinelog.co.uk

ACCESSIBLE ESCAPES

Marketing your accessibility the easy way...

Did you know that 87% of disabled people and carers expect there to be accessibility information on a venue’s website? Providing information on what you do – or do not – have enables customers with accessibility requirements to make an informed decision of where to stay and visit.

This includes not just wheelchair users but people who are deaf or have hearing loss, have a sensory or cognitive impairment, older people, families with young children, and more. It is a VisitEngland scheme requirement for participants to have accessibility information on their website, stating the venue’s key accessibility features.

It is a VisitEngland scheme requirement for participants to have accessibility information on their website.

SO HOW CAN YOU PROVIDE THIS INFORMATION?
The best way to do this is to have a specific section on your website, clearly linked to from your homepage. People expect to find accessibility information in a similar place across different websites (as they do with information about opening times or room availability), so this should be easy to locate via the main website navigation menu - not hidden in the footer or an ‘about us’ page.

When naming this section, remember not everyone with accessibility requirements identifies with the term ‘disabled’ so use terminology that is more inclusive such as ‘Accessibility’ or ‘Access for All’. The informative elements you should ensure are available in this section for prospective customers are:
• A warm welcome;
• Contact information;
• Key accessibility features;
• Accessibility Guide, including images of your accessible facilities;
• Accessibility videos and virtual tours;
• Accessibility resources;
• Accessible destination highlights.

KEY ACCESSIBILITY FEATURES
People with accessibility requirements want to easily find out what key accessibility features are available at tourism venues. VisitEngland has led a UK and Ireland-wide project that identifies the features that are most important to people with a range of accessibility requirements.

The list of features has been informed by new consumer research with 800 disabled travellers in Britain and a focus group in Ireland. You can now download a business-type specific questionnaire to help you identify which of these features you have at your venue - ensure you list all available features in your accessibility section.

Don’t feel constrained by this list; add any additional features and services you provide for disabled customers and others with accessibility requirements. If your business is listed on any tourism listing websites (such as online travel agents and local destination websites), these companies may ask you to specify what key accessibility features you offer.

This is so that they can list available features as part of your venue listing on their website and provide customers with the ability to filter venues by these features. In addition to the key accessibility features listed in the downloadable questionnaires; you should also highlight any other useful facilities or information.

This may include:
• Wi-fi availability;
• Information relating to the online booking process and prices, including concession availability;
• Directions to your business;
• Details of any dedicated access sessions and/or events that you offer with tailored support e.g. ‘quiet sessions’, sessions for children with learning disabilities and dementia- friendly sessions. Add them to any ‘What’s On’ listings;
• Any firm future plans for accessibility improvements;
• Customer reviews that mention accessibility, ideally by linking to them on a site like Euan’s Guide for full transparency;
• Details of any accessibility awards you have won or schemes that you belong to.
You may wish to group key features that relate to each of mobility, hearing, visual and neurodiversity.

PEOPLE WITH ACCESSIBILITY requirements want to easily find out what key accessibility features are available at tourism venues.

ACCESSIBILITY GUIDES
Research by VisitEngland in 2022 reaffirmed that today’s travellers want detailed and factual descriptions of venue accessibility, in the form of an Accessibility Guide, to empower them to make personal choices.

An Accessibility Guide provides information on all areas of a venue, giving hundreds of pieces of accessibility information, including measurements and photographs. An Accessibility Guide describes and visually shows the layout of each area of the business, following the route a visitor will typically take from arrival, entering and getting around.

They are particularly useful for people with mobility impairments, but they also include accessibility features of relevance to people with a range of other access requirements. This means there will be some duplication with the key access features you list on your own website.

To support tourism businesses across England to provide robust Detailed Access Guides, VisitEngland has joined forces with AccessAble, a leader in quality accessibility information provision. In addition to outlining your key accessibility features, you should provide detailed accessibility information, with the recommended format being an AccessAble Detailed Access Guide.

You can now use the new AccessAble Your Accessibility Guide portal to book and pay for either a Guided Assessment or On Site Assessment of your venue, where a professional access surveyor will create a quality-assured Detailed Access Guide.

This approach removes the burden and responsibility of collecting information that can be technical, greatly reducing the risk of incomplete and inaccurate information. All guides are published and searchable on AccessAble’s well-established website, currently used by more than six million people a year, and you will also receive an Accessibility Improvement Report as part of the service.

Annual renewal fees also apply and depend on the number of changes at the venue - such as whether you have installed a new bathroom which needs to be re-assessed - but there has been a focus on these being as affordable as possible, starting at £10 + VAT per year. Once your Accessibility Guide has been produced, it is important to link to it prominently from your accessibility section using an AccessAble link button.

www.visitengland.org/access