SPLASH PADS, pools and waterslides from Ustigate Waterplay keep guests engaged, extending stays and boosting on-site spending.

Transform pools and splash pads into revenue-generating, family-focused experiences...

In today’s competitive UK holiday park market, waterplay is no longer just an amenity—it’s a revenue and engagement engine. Families increasingly seek immersive, inclusive, and weather-flexible experiences that entertain all generations.

Splash pads, tipping buckets, waterslides, and multi-level play structures aren’t just fun—they influence bookings, extend stays, and boost on-site spending. Children often lead the way in holiday decisions, letting parents know that a pool, splash pad, or waterslide can make or break the choice.

Waterplay encourages multi-generational interaction, screen-free fun, and memorable shared experiences. Inclusive designs, such as zero-depth splash pads, allow toddlers, grandparents, and everyone in between to join safely. Outdoor attractions thrive in sunny weather, while indoor facilities ensure year-round engagement, keeping guests active regardless of rain, wind, or cold.

Interactive water attractions also drive revenue. Guests spend more time on-site, returning for multiple sessions, which naturally increases secondary spend on food, drinks, and retail. Parks offering attractions for all ages maximise dwell time while creating communal fun that keeps families engaged throughout their stay.

FAMILIES MAKING MEMORIES on a zero-depth splash pad, where multi-generational fun brings everyone together at a UK holiday park.

Ustigate Waterplay delivers turnkey aquatic solutions that elevate the guest experience. Their Vortex Splashpad® collections, Elevations™ multi-level structures, waterslides, WaveSurfer, NinjaCross, and Vectory™ range provide thrills for everyone. The Safeswap™ system allows operators to refresh splash pads quickly, keeping attractions new and exciting at minimal cost.

Zero-depth designs reduce lifeguard requirements while providing rich sensory play, and partnerships with Vortex International and wiegand. waterrides ensure high-quality, durable products. Waterplay also creates opportunities for creativity and competition. NinjaCross courses, inflatable challenges, swimming lessons, and aqua aerobics foster engagement and unlock additional revenue streams.

Multi-generational play products like Vectory™ encourage grandparents, parents, and children to splash. For operators, the benefits of waterplay are clear: it drives footfall, increases dwell time, differentiates parks in a crowded market, and encourages repeat visits.

Ustigate Waterplay supports operators at every stage, providing full design, build, and maintenance services to ensure attractions are safe, inclusive, and designed to delight. In short, waterplay isn’t just fun—it’s a strategic asset. For holiday parks, it boosts revenue, engages guests, and transforms pools into profit-driving, family-focused destinations. Investing in high-quality waterplay ensures memorable experiences that keep families returning year after year.

Ustigate Waterplay
01322 424445
www.ustigatewaterplay.co.uk