long-term value

RETHINKING GROWTH IN HOLIDAY PARKS

Posted on May 6, 2026

From Proven Investment to New Revenue Streams...

For today’s holiday park operators, growth is no longer just about adding more units — it’s about increasing revenue per guest and creating experiences that drive repeat visits. A strong example of this can be seen at Concierge Camping in Chichester.

Rather than simply expanding accommodation, the team introduced a new concept: premium “daytime living” cabins positioned alongside motorhome pitches. Working with Palmako, the site installed 10 Grace cabins, equipped with kitchens, refrigeration, and bathroom facilities.

The result is a flexible, high-value offering that enhances the guest experience while increasing the value of each stay. This reflects a broader shift across the sector. Guests increasingly expect more than just a place to stay — they are looking for comfort, convenience, and memorable experiences. For operators, this creates an opportunity to attract new audiences, increase on-site spend, and extend the season.

Beyond accommodation, wellness is one of the fastest-growing areas for revenue generation. Facilities such as saunas, hot tubs, and cold plunge pools are becoming key booking drivers, particularly in off-peak periods, helping parks create premium, bookable experiences. At the same time, additions like pergolas, BBQ huts, and covered outdoor areas can transform how space is used, creating social and functional zones that work in all weather conditions.

The key takeaway is clear: successful parks combine proven investments with experience-led additions to maximise value per guest. Palmako is a leading European manufacturer of high-quality timber structures, helping holiday parks deliver durable, design-led solutions — from accommodation cabins to wellness buildings and outdoor living spaces — that turn investment into long-term value.

PALMAKO
01698 426444
www.palmako.co.uk

"They are absolutely fantastic - and probably one of the best purchases we've ever." -Guy Hodgkin, Concierge Camping

THE UK’S LEADING PARK & LEISURE HOMES SHOW RETURNS

Posted on May 6, 2026

THE ONLY UK event where you can walk through a full park home village.

Every year, the UK’s park and leisure home sector comes together for what feels less like an exhibition and more like a pulse check on the industry. The World of Park & Leisure Homes Show returns to Stoneleigh Park this June, bringing with it the innovation, energy, and momentum driving one of the UK’s most resilient leisure markets.

What sets the Show apart is its scale and purpose. It remains the only UK event where visitors can walk through a complete “village” of homes - from high end luxury lodges and residential park homes to compact and quirky leisure units - all fully furnished and presented in a real world setting.

It’s an experience that allows buyers, operators, and developers to see the detail, quality, and liveability of each model in a way no brochure or digital tour can replicate. The Show has also become a key launch platform for manufacturers. Many choose Stoneleigh as the moment to unveil brand new models, and this year is shaping up to be no exception.

A MUST-VISIT event for park owners, developers, and industry professionals

Several manufacturers are preparing exclusive designs specifically for the event, offering visitors a first look at the latest thinking in layout, materials, sustainability, and lifestyle led design. For park owners, operators, developers, and prospective buyers, this creates a rare opportunity to compare homes side by side and engage directly with manufacturers on specification, customisation, and future plans.

Beyond the homes themselves, the Show reflects the wider ecosystem shaping modern parks. From decking, landscaping, and outdoor living solutions to technology, finance, and sustainability services, the exhibitor line up mirrors the evolving needs of parks focused on enhancing guest experience and long term value.

With free entry and parking, it remains accessible while delivering a high quality, business focused environment. For those shaping the future of holiday and residential living, this is where ideas turn into action.

World of Park & Leisure Homes Show
01789 491451
www.parkhomeandleisure.co.uk

CABIN FEVER

Posted on February 10, 2026

Cabins and lodges have moved firmly from the margins to the mainstream of the holiday park sector...

Once viewed primarily as functional accommodation, they are now central to how parks define their brand, attract new audiences and drive long-term value. Design, build quality and the experience created both inside and outside the unit increasingly shape how guests choose where to stay — and how they remember their break.

Today’s holidaymakers are looking for more than a roof over their heads. They want space to relax, places to socialise, and accommodation that connects them to their surroundings. Timber cabins and lodges are particularly well placed to deliver this, offering warmth, character and a strong visual identity while sitting naturally within rural, woodland and waterside settings.

For park operators, they also provide flexibility — supporting everything from short breaks and off-season stays to premium upsells such as hot tubs, saunas and wellness features. This growing emphasis on experience-led accommodation is reshaping investment decisions across the sector.

Operators are placing greater value on durability, energy efficiency and year-round usability, alongside bespoke layouts that reflect the needs of families, couples, groups and multi-generational guests. External space has become just as important as internal design, with decks, covered terraces and outdoor living areas extending the usable footprint of each unit.

In this Cabins & Lodges focus, Holiday Park Scene explores how thoughtful design, quality construction and strategic placement are helping parks maximise returns while enhancing the guest experience. From innovative lodge concepts to real-world case studies, this section highlights why cabins and lodges have become one of the most powerful tools available to today’s holiday park operators.

CABINS AND LODGES now play a defining role in park identity, guest experience and long-term value, blending design quality with meaningful connections to the landscape.

NORWEGIAN LOG CABINS EXPAND THE LAKESIDE EXPERIENCE
In the heart of Somerset’s picturesque Cary Valley lies Viaduct Fishery, a gem among Britain’s commercial fisheries. Established in the early 1980s and lovingly managed by the Long family since 1999, this 23-acre haven boasts six mature, well-stocked lakes teeming with specimen carp, F1s, silvers, and mixed species.

Open year-round with dawn-to-dusk day tickets, it has long drawn anglers seeking both challenge and serenity amid natural surroundings that feel far removed from the modern world. Yet Viaduct is no longer solely a day-ticket destination for the dedicated rod. Over recent years, the site has evolved into a complete holiday experience, thanks in large part to the addition of luxurious Norwegian log cabins.

These seven beautiful cabins, supplied by the renowned specialists at Norwegian Log, have transformed the lakeside offering, blending authentic Scandinavian craftsmanship with the tranquil beauty of the Somerset countryside. What makes these cabins so special? Norwegian Log has been a market leader in premium log construction for over four decades, delivering high-specification buildings that prioritise insulation, durability, and year-round comfort.

Crafted from solid timber, the cabins provide that signature cosy warmth in winter while remaining pleasantly cool during summer months, an ideal match for Britain’s changeable climate. At Viaduct, the range includes one-, two-, and three-bedroom options, catering perfectly to couples seeking a romantic escape, families wanting space to spread out, or groups of friends enjoying a shared angling adventure.

Several cabins sit lakeside, granting guests their own private fishing pegs right on the doorstep. Imagine waking at first light, brewing a cuppa, and casting a line without leaving your accommodation. Others offer stunning lakeview positions overlooking Middle Lake and the rolling Cary Valley, where mist often rises gently from the water at dawn, creating scenes of almost painterly tranquillity.

THOUGHTFULLY POSITIONED AND SENSITIVELY DESIGNED, The log cabins from Norwegian Log have transformed Viaduct Fishery into a multifaceted holiday destination.

Some lodges even feature private hot tubs on the decking, perfect for unwinding after a day’s fishing, with the soft glow of sunset reflecting across the lake. Inside, the cabins feel inviting and surprisingly spacious. The natural wood finishes create a warm, rustic ambience, complemented by modern essentials: fully equipped kitchens, comfortable bedrooms, gas central heating, double glazing, and free Wi-Fi.

It is the best of both worlds, timeless log-cabin charm without sacrificing any creature comforts. This expansion reflects a growing trend in the holiday park sector: the demand for stay-and-play destinations where non-anglers can relax while partners pursue their passion. At Viaduct, the cabins ensure everyone benefits.

Families can enjoy peaceful walks around the lakes, children can spot wildlife, and partners can soak in the hot tub or explore nearby attractions like Glastonbury, Yeovil, or the Somerset Levels. The on-site tackle shop stocks everything needed, making it effortless to focus on enjoyment rather than logistics. From Norwegian Log’s perspective, Viaduct represents an exemplary project.

Their cabins are built to exacting standards, ensuring longevity and minimal maintenance, qualities that holiday park operators value highly. As demand for these Somerset retreats continues to rise, the partnership is poised for further growth, with hints of additional cabins in the pipeline to meet enthusiastic bookings.

In an era where holidaymakers seek authentic, nature-immersed escapes, Viaduct Fishery stands out. The Norwegian log cabins do far more than provide accommodation; they enhance the entire lakeside experience, turning a renowned fishery into a multifaceted destination for relaxation, recreation, and reconnection.

Whether you are a lifelong angler or simply someone who appreciates the restorative power of water and woodland, Viaduct offers something truly special. The marriage of world-class fishing with these exquisite Scandinavian-inspired cabins proves that thoughtful development can elevate a site without compromising its natural soul. As the Long family and Norwegian Log continue their collaboration, Viaduct is set to remain one of the Southwest’s premier holiday and angling retreats for years to come.

Norwegian Log
0118 9669 236
www.norwegianlog.co.uk

BUBBLE UP YOUR BOOKINGS

Posted on November 11, 2025

Smart Hot Tub Choices for Maximum Guest Appeal and Park Profitability...

Few additions transform a holiday experience quite like a hot tub. For today’s guests, a private soak under the stars has become the hallmark of luxury and relaxation — and for park operators, it’s an opportunity to increase occupancy, extend the season, and boost revenue. But with the growing demand comes a growing need for careful planning.

Choosing the right supplier isn’t simply about picking the most attractive model; it’s about finding a trusted partner who understands the unique pressures of the holiday park environment. When selecting a purchase partner, reliability and service should weigh just as heavily as price.

A good supplier will offer guidance on installation, siting, and compliance — ensuring your investment meets all safety standards such as HSG282. They’ll also be there long after the sale, providing dependable aftercare, staff training, and fast access to parts and support when you need it most.

Downtime means disappointed guests and lost revenue, so having a partner who delivers consistent maintenance advice and responsive backup is invaluable. Cost is always a factor, but the best price isn’t always the lowest quote. Value lies in energy efficiency, water management, and longevity — qualities that pay off season after season.

Consider sustainability too: with advances in smart heating and eco-friendly materials, it’s now possible to offer guests a luxury soak that’s kinder to both budgets and the environment. For over 25 years, Outdoor Living has been the trusted expert in transforming gardens and commercial spaces into exceptional environments for relaxation, wellness, and entertainment.

This depth of experience means we understand precisely what makes an outdoor product exceptional—not just in its aesthetic, but in its durability, functionality, and long-term value. It’s why our collection is not just vast, it’s meticulously curated. Outdoor Living have sourced and vetted a premium selection of products, from industry-leading hot tubs and swim spas to custom-built saunas, elegant pergolas, and durable outdoor furniture.

OVER 30,000 UK HOLIDAYMAKERS search for holiday rentals with hot tubs every month. – Outdoor Living Hot Tubs

“Our approach is built around you,” says Brent Duncan, General Manager at Outdoor Living. We recognise that every project is unique, whether you are enhancing your family home or undertaking a large-scale commercial development. In-house Outdoor living designers, technical advisors, and installation specialists provide guidance on which you can depend.

“Our goal is not simply to make a sale, but to create a solution that suits your space, lifestyle, and budget. This impartial guidance ensures you make a confident and informed decision,” says Brent Duncan. Outdoor Living offer commercial partners a complete turnkey solution that manages every detail from concept to completion.

This comprehensive service includes initial consultation and site assessment, detailed planning and design, professional installation and final commissioning. “We have a proven track record of delivering complex projects for holiday parks, hotels, and wellness centres, ensuring every installation meets rigorous commercial standards for safety, performance, and reliability,” says Brent Duncan.

As a proud member of the Buy It Direct Group, alongside respected brands like Appliances Direct and Better Bathrooms, we combine our specialist knowledge with the value and reliability of a leading retail network. This partnership gives us significant buying power, allowing Outdoor Living to offer premium products at the best possible prices.

It also means you benefit from a robust delivery network and the financial stability of a major retail group, giving you complete peace of mind in your investment. This stability ensures that your warranties are secure and that we will be here to support you for the lifetime of your product. “Our commitment to you does not end at the point of purchase,” Brent emphasises.

We believe in building lasting relationships, which is why our dedicated support team is always on hand to offer aftercare advice and warranty assistance. At Outdoor Living, we don’t just sell products, we help you invest in a lifestyle, creating outdoor spaces that deliver value and enjoyment for years to come.

The Outdoor Living Team
01482 212333
www.outdoorliving.co.uk

OUTDOOR LIVING BELIEVE IN BUILDING lasting relationships, which is why our dedicated support team is always on hand to offer aftercare advice and warranty assistance

Now we introduce Hot Tub Suppliers, who have spent over 15 years helping customers and businesses enjoy the very best of hot tub living. From homeowners to major holiday park operators, our focus has always been on combining **luxury, reliability, and compliance** to create spa experiences that are as effortless as they are enjoyable.

“As proud members of BISHTA – the British and Irish Spa and Hot Tub Association – we take our responsibilities seriously,” says Arun Sarna, Director of Hot Tub Supplies. BISHTA promotes safe spa water management, professionalism, and ethical trading across the UK, ensuring customers receive products and advice they can trust.

A member of the HTS team also sits on the BISHTA committee, helping shape the standards and best practices that guide the UK spa and hot tub industry. This role reflects our belief that trust and responsibility must sit at the heart of everything we do.

SUPPORTING HSG282 COMPLIANCE
For holiday park operators, HSG282 compliance is essential to maintaining safe and efficient hot tubs for guests. Here at HTS, we understand the unique challenges of managing commercial and rental spas, so we’ve built our product range around those needs.

Our HSG282-compliant range includes commercial-grade hot tubs, spa chemicals, water treatments, and filtration systems — all designed for easy maintenance, safety, and performance. Every product we supply is backed by expert advice to ensure operators meet the highest hygiene and safety standards.

Our philosophy is simple: knowledge builds confidence. We take time to educate and support our customers, ensuring they have the tools to maintain their spas safely and effectively. We also listen closely to their feedback, adapting our products and services to meet the evolving needs of the leisure industry.

This approach is perfectly reflected in HTS’s Lodgic model, developed through years of experience within the holiday park sector. The Lodgic combines practical features with style and reliability — including dual controls, a secure insulated cabinet, fast drainage, and a Balboa Water Group system. Its all-seater layout, LED lighting, Bluetooth audio, and drinks areas with ice buckets make it a model that pleases both management and guests alike.

HSG282-COMPLIANT systems from Hot Tub Suppliers ensure safety and peace of mind for holiday park operators

AWARD-WINNING SERVICE
Over the years, HTS has been honoured with multiple industry awards, recognising our dedication to product excellence and customer care. For us, these awards reflect the trust our customers place in us and our ongoing commitment to high standards.

Hot Tub Suppliers are proud to work with holiday parks across the UK, offering a complete, compliant, and dependable service — from advice and supply through to ongoing support and aftercare. Our mission is to keep raising the bar for quality, service, and safety. As active BISHTA members and long-standing supporters of the leisure industry, we’ll continue to promote standards, innovation, and trust in everything we do.

“It was really refreshing to find hottubsuppliers.com with their friendly and “old fashioned” customer service where nothing was too much to ask. – Patrica Hopkinson” Whether you’re upgrading your existing hot tubs, expanding your park’s offering, or simply looking for expert advice, Hot Tub Suppliers has the experience, reliability, and product range to deliver exceptional results.

With their proven track record, outstanding service, and commitment to long-term partnerships, it’s clear why they continue to set the standard for excellence in the UK holiday park sector. Whether you’re adding your first hot tubs or upgrading an established fleet, the right partnership will keep your guests bubbling with satisfaction — and your park’s reputation sparkling all year round.

Hot Tub Suppliers
0116 251 3378
www.hottubsuppliers.com

HOT TUB SUPPLIERS are proud to work with holiday parks across the UK, offering a complete, compliant, and dependable service