WISH YOU WERE HERE – South Lytchett Manor Caravan & Camping Park

South Lytchett Manor Caravan and Camping Park

This is one of Dorset’s most cherished holiday destinations, and it’s easy to see why. Owned and warmly run by the Bridgen family since 2007, the park blends award-winning facilities with genuine hospitality, all set within the peaceful grounds of a historic Georgian manor.

Its welcoming atmosphere, beautifully landscaped setting, and exceptional customer service have earned it a long list of accolades—most notably AA Campsite of the Year 2021–22 and multiple Visit England awards.

The park offers an impressive range of accommodation, making it ideal for campers, caravanners, motorhome owners, and glamping enthusiasts alike. Guests can choose from superior and deluxe hardstanding pitches, fully serviced options, large grass super-electric pitches, or simple non-electric grass spots.

For something different, thirty bespoke glamping units—ranging from handcrafted Romany caravans and shepherd’s huts to stylish pods, bell tents, and star-gazing yurts—provide a cosy, characterful alternative to traditional camping. Facilities are among the best in the region, with Diamond Loo of the Year Award amenities, free Wi-Fi, a well-stocked shop, café, seasonal bar, laundry, dog wash, and even a breakfast butty van.

MEGAN ASPDEN (Bridgen), Jamie Aspden and Victoria Bennett, collecting Gold for Best Customer Services at the BCP Tourism Awards.

Families appreciate the playpark and visiting food vans, while dog owners love the dedicated 2.5-acre off-lead field. A bus stop just outside the gates makes exploring car-free incredibly easy. Location is another of the park’s strengths. Just three miles from Poole and within easy reach of Bournemouth’s beaches and iconic Jurassic Coast landmarks such as Durdle Door, Lulworth Cove, and Kimmeridge, it’s a superb base for sightseeing.

Top attractions including Monkey World, The Tank Museum, Corfe Castle, and Brownsea Island are all within a short drive. Sustainability is also part of the park’s ethos, with recycling across the site, bike hire, wildlife-friendly areas like the wildflower meadow and duck pond, and fun touches such as “Buggingham Palace,” their impressive bug hotel. What truly sets South Lytchett Manor apart, though, is its warmth, charm, and attention to detail.

From the ornate blacksmith-crafted entrance gates to the friendly team who treat guests like family, the park offers an experience that keeps visitors returning year after year.

South Lytchett Manor Caravan and Camping Park
01202 622577
info@southlytchettmanor.co.uk
www.southlytchettmanor.co.uk

MAKING WAVES

ADVENTURE AWAITS on Ustigate Waterplay’s Vortex Elevations™ pirate ship, where imaginative aquatic play helps holiday parks create unforgettable family memories.

Why swimming pools remain a vital investment for holiday parks...

Creating memorable guest experiences is essential for holiday parks seeking to attract new visitors and encourage repeat bookings. While accommodation and entertainment remain important, high-quality swimming pools consistently rank among the most valued facilities for families.

Heated indoor pools extend the season by providing year-round recreation, while outdoor pools and splash attractions become focal points during warmer months. Freshwater Beach Holiday Park in Dorset, for example, promotes its heated pools as one of its key family attractions.

Swimming pools offer benefits beyond recreation. They provide spaces where families can relax, exercise and spend quality time together while helping parks strengthen their competitive position and encourage repeat visits. Well-designed aquatic facilities become destination attractions in their own right.

RECENTLY REFURBISHED, the Cascades Tropical Adventure Pool is one of Ruda Holiday Park’s standout family attractions.

DESIGNING SAFE, EFFICIENT AQUATIC FACILITIES
Successful pool design prioritises safety, accessibility and efficient guest flow. Clear lifeguard visibility, well-planned circulation between pools and changing areas, and inclusive layouts all contribute to an enjoyable visitor experience.

Operating a swimming pool also requires robust management. Water quality should be maintained in line with PWTAG guidance through regular monitoring of disinfectant levels, pH and filtration.

Operators should have a Pool Safety Operating Procedure (PSOP), suitable risk assessments and appropriately qualified lifeguards where required. Pool covers also improve efficiency by retaining heat and reducing debris, helping lower maintenance costs.

INTERACTIVE WATER FEATURES create safe, engaging environments where families can play together.

CREATING VALUE THROUGH AQUATIC PLAY
Modern guests increasingly expect more than a traditional swimming pool. Interactive water play, sensory features and exciting attractions appeal to a wide range of ages while encouraging confidence in the water.

Multi-level play structures such as Vortex Elevations™ transform pools into immersive play environments with climbing elements, sprays, tipping buckets and interactive features. Their greatest advantage is the ability to entertain large numbers of guests within a compact footprint while offering activities suitable for toddlers through to older children.

This allows families with children of different ages to enjoy the attraction together, enhancing the holiday experience.

SEARLES LEISURE RESORT In Hunstanton, Norfolk, is proud of its excellent swimming pool facilities.

THE ENDURING APPEAL OF WATERSLIDES
Flumes remain among the most popular attractions in any swimming facility. Their combination of excitement, adventure and friendly competition makes them particularly attractive to families and teenagers.

Working with wiegand.waterrides, Ustigate Waterplay designs and installs stainless steel and fibreglass waterslides that meet European safety standards while incorporating engaging features and interactive elements. Adding a modern flume can significantly increase the appeal of a holiday park’s aquatic offering.

AWARD-WINNING LADRAM BAY Holiday Park creates unforgettable holiday memories with its family-focused pool and splash facilities

INCLUSIVE SPLASH PADS
Splash pads provide an accessible, inclusive water play experience for guests of all ages and abilities. Barrier-free access, ground-level play features and interactive water effects enable children, parents, grandparents and wheelchair users to enjoy the attraction together.

Unlike conventional pools, splash pads operate without standing water, reducing drowning risk and, subject to site-specific risk assessments and operating procedures, removing the need for lifeguard supervision. They also require less water than traditional pools.

Smaller installations may use flow-through systems that allow water to be reused for irrigation, while larger sites can benefit from recirculation systems that treat and recycle water in line with PWTAG guidance. Through its long-standing partnership with Vortex International, Ustigate Waterplay offers more than 150 Splashpad® products, enabling bespoke aquatic play areas tailored to each holiday park.

“Our aim has always been to create amazing memories with first-class facilities, and I think our splash zone comes right up to the mark!”

FRESHWATER BEACH HOLIDAY PARK
Freshwater Beach Holiday Park recently transformed its aquatic facilities by replacing a single-lane waterslide with a three-lane racer flume and installing a Vortex Elevations™ play structure featuring climbing activities, spray bars, cascading water effects and a tipping bucket.

Swimming Pool Manager Tristan Brookes commented: “Working with Ustigate Waterplay has been an absolute pleasure from start to finish. Their team was professional, efficient and flexible throughout the project, delivering outstanding results that exceeded expectations in both aesthetics and functionality.”

The redevelopment demonstrates how modernising existing facilities can broaden appeal across different age groups while encouraging longer stays and repeat use.

USTIGATE WATERPLAY supplies waterslides that remain among the most popular holiday park attractions, combining excitement, adventure and family fun.

LADRAM BAY HOLIDAY PARK
Award-winning Ladram Bay combines a heated indoor swimming pool with interactive splash features and seasonal outdoor water play, providing year-round aquatic entertainment for families.

Director Zoe House said: “Our aim has always been to create amazing memories with first-class facilities, and I think our splash zone comes right up to the mark!”

AWARD-WINNING LADRAM BAY Holiday Park creates unforgettable holiday memories with its family-focused pool and splash facilities

LOOKING AHEAD
Swimming pools remain one of the strongest investments available to holiday park operators. When complemented by aquatic play structures, waterslides and splash pads, they become destination experiences that appeal to guests of all ages.

Projects at Freshwater Beach and Ladram Bay demonstrate how thoughtful investment in water play can enhance guest satisfaction, differentiate parks in a competitive market and create memorable family experiences that encourage visitors to return year after year.

Freshwater Beach Holiday Park
www.freshwaterbeach.co.uk

Ladram Holiday Park
www.ladrambay.co.uk

Ruda Holiday Park
www.johnfowlerholidays.com/devon-holiday-park/ruda-holiday-park

Searles Holiday Park
www.searles.co.uk

Ustigate Waterplay
www.ustigatewaterplay.co.uk

FRESHWATER BEACH HOLIDAY PARK’S upgraded aquatic facilities, developed with Ustigate Waterplay, demonstrate how investment in water play can create memorable guest experiences for all ages.

DESIGNED FOR ADVENTURE

INVESTMENT IN HIGH-QUALITY outdoor play can help holiday parks improve guest satisfaction, encourage longer stays and generate repeat visits.

Innovative play equipment is helping holiday parks create exciting spaces that children love and parents remember...

Outdoor play continues to be one of the most valued facilities within holiday parks, caravan parks and campsites. For today’s guests, particularly families with young children, a well-designed play area is no longer simply an added extra – it has become an important part of the overall holiday experience.

As competition across the UK holiday park sector continues to grow, operators are increasingly looking at ways to differentiate their parks, encourage longer stays and generate repeat bookings. Investment in high-quality outdoor play can help achieve all three.

A thoughtfully designed playground creates a focal point for families, gives children the freedom to explore and socialise, and allows parents to relax knowing their children are enjoying a safe, engaging environment. Modern playgrounds have evolved far beyond the traditional swings and slides.

QUALITY OUTDOOR play is an investment in guest satisfaction, repeat bookings and long-term park appeal.

Today’s designs are centred around creating immersive experiences that encourage imaginative play, physical development and inclusive participation. Themed equipment, natural materials and interactive features all help create destinations within destinations, encouraging children to return time and again throughout their stay.

For holiday parks, there is also a commercial benefit. Attractive play facilities help strengthen a park’s marketing, improve guest satisfaction and increase positive online reviews. They provide valuable opportunities for families to spend more time on-site, supporting secondary spend across cafés, restaurants and other leisure facilities while reinforcing the overall guest experience.

One manufacturer helping parks create these memorable spaces is Proludic, whose innovative playground designs are found in destinations around the world. A fantastic example is Dunningham Park Playground in Australia, where Proludic has transformed a community play space into a vibrant celebration of coastal life.

THE COASTAL-INSPIRED playground at Dunningham Park demonstrates the power of imaginative design.

One of the playground’s standout attractions is the Surf Van Springer (Product Reference J951®). Inspired by beach culture and surfing, the colourful play vehicle immediately captures children’s imagination, inviting them to jump aboard and create their own seaside adventures. Beyond its visual appeal, the Surf Van Springer has been carefully engineered to support children’s physical development.

Its gentle rocking movement helps improve balance, coordination and gross motor skills while providing an exciting yet safe play experience. Designed to accommodate up to ten children at once, it also promotes cooperation, communication and social interaction through shared imaginative play.

Suitable for children aged two years and above, the equipment demonstrates how themed play can deliver both entertainment and developmental value. Rather than simply providing somewhere to play, it creates memorable experiences that connect children with the character of their surroundings. This approach offers plenty of inspiration for UK holiday parks, particularly those located in coastal destinations.

CREATING DISTINCTIVE play environments helps holiday parks strengthen their family offering and brand identity.

Parks across Cornwall, Devon, Dorset, Wales, East Anglia and Scotland already benefit from their proximity to beaches and seaside attractions. Incorporating surf-inspired or coastal-themed play equipment can strengthen that identity, creating a stronger sense of place while giving families another reason to choose one destination over another.

Themed playgrounds also photograph exceptionally well, providing eye-catching content for websites and social media while encouraging guests to share their own holiday memories online. In an increasingly digital marketplace, these visual experiences can become valuable marketing assets in their own right.

As guest expectations continue to rise, investment in outdoor play should be viewed as a long-term enhancement rather than a simple facility upgrade. Durable, inclusive and imaginative equipment helps future-proof parks, supports family-focused tourism and reinforces a commitment to providing exceptional guest experiences.

INNOVATIVE PLAYGROUNDS don’t just entertain—they become memorable attractions that enhance the overall visitor experience.

Whether creating an entirely new playground or refreshing an existing space, choosing equipment that reflects the character of the destination can deliver lasting benefits for both visitors and operators alike.

For holiday parks looking to create unforgettable family experiences through innovative outdoor play, Proludic continues to demonstrate how imaginative design, quality manufacturing and inclusive thinking can transform ordinary playgrounds into standout attractions.

For more information visit:
Proludic
01159 823980
www.proludic.co.uk

A thoughtfully designed playground creates a focal point for families, gives children the freedom to explore and socialise...

THOUGHTFULLY designed play spaces encourage exploration, creativity and active play for children of all ages

WISH YOU WERE HERE

Back of Beyond Touring, Camping & Glamping Park

Back of Beyond Touring, Camping & Glamping Park in St Leonards, Dorset, is a beautifully run adults-only retreat that blends peaceful woodland surroundings with excellent facilities and warm, attentive management.

Run by Martin and Victoria Bowrey since 2013, the 30-acre, five-star park has grown a loyal following for its calm atmosphere, spacious layout and thoughtful touches that make every visit feel restorative. The park offers 98 well-maintained pitches, ranging from fully serviced options to astroturf and non-electric pitches, ensuring that both touring guests and traditional campers are well catered for.

Those seeking something a little different can choose from cosy glamping pods, huts or even a yurt, all nestled among the woodland, lakes and heathland that define the site’s character. Facilities are excellent: two modern amenities blocks provide clean toilets and showers, while Monty’s Bar and a rotation of visiting caterers create a friendly social hub in the evenings.

Guests also benefit from on-site Wi-Fi, a handy shop stocked with essentials and locally sourced treats, and a dog wash—perfect after exploring the park’s extensive woodland. Nature lovers will particularly appreciate the dedicated wildlife lakes, part of a designated Site of Special Scientific Interest, and the 18 acres of off-lead dog-walking woodland.

There’s even a rustic pitch-and-putt golf course for relaxed afternoons outdoors. The team’s commitment to sustainability is evident through their recycling efforts, support for local producers and on-site beehives, whose honey is sold in the park shop—a charming and delicious reminder of their eco-friendly ethos. Location is another major draw.

Just three miles from Ringwood, the park is well placed for exploring Moors Valley Country Park, Avon Valley Country Park, the New Forest National Park and the sandy beaches of Bournemouth. It’s easy to see why Back of Beyond has earned recognition including Dorset Tourism Awards for both Best Campsite and Dog Friendly Business, plus a place among the Top 100 Sites and Adult-Only winner for 2025.

Peaceful, welcoming and impeccably maintained, Back of Beyond offers the perfect escape for adults seeking tranquillity, nature and a touch of comfort in one of Dorset’s most scenic corners.

Back of Beyond Touring, Camping & Glamping Park
St Leonards,
Dorset
01202 876968
info@backofbeyondtouringpark.co.uk
www.backofbeyondtouringpark.co.uk

RAISING THE BAR

MAJOR UPGRADES and new attractions are set to welcome guests at Highfield Grange and Vauxhall Holiday Parks in Spring.

Park Upgrades Keeping Guests Coming Back

In the highly competitive UK holiday park sector, the key to keeping guests returning season after season is continual reinvestment. Operators who regularly refresh their facilities, introduce new activities, and enhance the overall guest experience build loyalty, generate repeat bookings, and stay ahead of market expectations.

Modern holidaymakers increasingly seek parks that combine high-quality accommodation with engaging leisure, entertainment, and dining options. Failing to evolve can leave even established parks struggling to meet rising expectations. Innovation doesn’t always have to mean massive expenditure, but a well-thought-out investment strategy can transform a park’s appeal.

From upgrading play areas and leisure complexes to introducing new sports and interactive attractions, small and large enhancements alike contribute to guest satisfaction. Successful investments often have a dual purpose: elevating the visitor experience while supporting local employment and boosting regional tourism.

Operators who take a proactive approach to upgrades also position themselves strongly in awards, reviews, and media coverage, which further strengthens their reputation and revenue. In this issue, we look at some of the standout examples of investment and upgrades across the UK, from multi-million-pound leisure developments to creative re-imagining of classic park attractions, demonstrating how operators are keeping their parks fresh, exciting, and profitable.

“There is a strong argument for rethinking some of the attractions our industry has long provided – and Footgolf is a perfect illustration of this.” - James Loveridge, Highlands End Holiday Park

Parkdean Resorts - £50M Investment
Parkdean Resorts, the UK’s largest holiday park operator, is set to invest £50 million across its portfolio in 2026, focusing on both facilities and guest experiences. Highfield Grange Holiday Park in Essex and Vauxhall Holiday Park in Great Yarmouth will each receive £5 million in upgrades, introducing new attractions such as indoor adventure golf, upgraded high and low ropes courses, and immersive Bear Grylls escape rooms.

Existing Tots Zones are being expanded, and off-road driving ranges will offer activities for children aged four and over. A new sports bar concept, Hat-Tricks, will combine food and drinks with interactive indoor sports like darts and shuffleboard. Beyond enhancing guest experiences, the investment will generate up to 100 new jobs in the local communities.

Steve Richards, CEO, emphasises the importance of ongoing investment: “Guests return to us year after year because they trust us to deliver the quality and consistency they expect. We are committed to raising standards to remain at the forefront of the UK holiday market.” Parkdean Resorts’ record results and numerous Tripadvisor accolades reflect how a well-planned investment strategy pays dividends, reinforcing both brand reputation and customer loyalty.

INNOVATIVE AND FAMILY-FRIENDLY: Highlands End’s Footgolf course reimagines a classic park attraction.

Highlands End Holiday Park – Footgolf Innovation
Not all upgrades require huge budgets. At Highlands End Holiday Park in Dorset, marketing chief James Loveridge replaced the traditional pitch-and-putt course with an 18-hole Footgolf course in May 2024.

The result? More than 15,000 visitors have taken part, generating a twentyfold increase in revenue compared with the old course. The course, designed in-house using local suppliers for obstacles, ramps, and themed signage, combines fun with a family-friendly challenge, appealing to both children and adults.

Loveridge believes the success demonstrates that rethinking traditional attractions can refresh guest engagement and create new profit centres. The park’s recognition in the Dorset Tourism Awards highlights the value of innovative thinking combined with minimal investment.

BROTHERS PHIL AND TIM Brierley mark 60 years since their parents pioneered York House Leisure.

York House Leisure – Celebrating 60 Years with £1M Investment
York House Leisure, a family-run group in North Yorkshire, celebrated its diamond anniversary with a £1 million investment across its parks, including residential parks and the popular visitor attraction Monk Park Farm.

The upgrade included a new animal barn and enhancements to existing attractions. Brothers Phil and Tim Brierley, along with sister Heather, emphasise that the business philosophy of constant reinvestment keeps parks appealing while supporting local employment and community engagement. York House Leisure welcomes more than 80,000 visitors annually, and ongoing upgrades ensure both holidaymakers and residential park residents enjoy a high-quality, safe, and enjoyable environment.

These examples highlight that investment and upgrades are not just about adding attractions— they’re about maintaining standards, enhancing experiences, and building guest loyalty. Whether through multi-million-pound leisure complexes, innovative low-cost attractions, or ongoing enhancements to play areas and facilities, UK holiday park operators are demonstrating that reinvestment is essential for long-term success.

From large operators like Parkdean Resorts to family-run groups such as York House Leisure, the message is clear: staying ahead of guest expectations requires vision, creativity, and a commitment to continual improvement, ensuring visitors return year after year.

Highlands End Holiday Park
www.wdlh.co.uk

Parkdean Resorts
www.parkdeanresorts.co.uk

York House Leisure
www.yhlparks.co.uk

A PLATFORM BUILT WITH PARKS

Hospitality moves fast, and the most useful ideas come from a mix of places — hearing directly from other parks, and learning from outside voices who bring a new perspective. That is why Holidaymaker is more than a platform.

Yes, clients are joining for our branded guest apps, Seeview digital displays, AI chat and rebooking tools, but they stay for our community. A space where teams can speak to each other, share challenges, and hear what it is really like from people who face the same pressures every day.

This autumn we are bringing that spirit into the room with our XP Hospitality events in Dorset, Edinburgh and Norfolk. They are free to attend, with lunch provided, and built around conversation. You will hear practical insights from creative and digital experts, and there will be plenty of park teams in the room to connect with, share ideas and compare experiences.

Holidaymaker was built to give teams a clear and practical way to stay in control of their digital touchpoints. But it is the people using it, and the ideas they share, that make it valuable.

Holidaymaker
01305 542075
www.holidaymakerapp.co.uk/xp-hospitality

THE WAVE OF THE FUTURE

How Water Play is making a big splash in the Holiday Park industry...

In an era where guest expectations are higher than ever and competition is fierce, water play is quickly becoming one of the most powerful tools in the holiday park operator’s arsenal. Across the UK and Europe, parks of all sizes are recognising that innovative aquatic attractions aren’t just for cooling down, they’re driving footfall, extending stays and creating lifelong memories.

For site owners and managers looking to refresh or expand their facilities, two leading players Ustigate Waterplay and Edsun are delivering exciting, energy-efficient, and inclusive water play experiences that cater to every age and ability. From playful splashpads to adrenaline-pumping waterslides, the latest developments in water play are offering a whole new level of engagement for families and thrill-seekers alike.

FRESHWATER BEACH HOLIDAY PARK’S multi-racer slide and Elevations™ have transformed the pool. Photo Credit: USTIGATE WATERPLAY.

DESIGNING FOR FUN, BUILT FOR THE FUTURE
Ustigate Waterplay, with over 50 years of expertise in aquatic play, continues to push boundaries in both design and sustainability. Partnering with world leaders Vortex Aquatic Structures International and wiegand.waterrides, Ustigate creates water attractions that are visually striking, tactilely engaging, and operationally efficient. “Our mission is to maximise fun while minimising resource use,” explains a Ustigate spokesperson.

“Whether we’re designing a brand-new splashpad or modernising an existing pool, every element is planned with inclusivity, energy efficiency, and long-term adaptability in mind.” This philosophy is best illustrated through their recently completed project at Freshwater Beach Holiday Park in Bridport, Dorset.

USTIGATE’S NEW VECTORY™ collection
offers a fresh take on splashpad interactivity.

FRESHWATER BEACH HOLIDAY PARK, DORSET
Freshwater Beach, a popular privately owned holiday park on the Jurassic Coast—underwent a significant aquatic upgrade in early 2025. Ustigate replaced a single-lane waterslide with a multi-racer version capable of entertaining three riders simultaneously.

The transformation also included the installation of Vortex Elevations™, an action-packed water structure filled with climbing features, interactive spray bars, cascading floral showers, and the ever-popular Seeflow™ dumping buckets. According to Tristan Brookes, the park’s Swimming Pool Manager, the impact has been immediate:

“Working with Ustigate Waterplay has been an absolute pleasure. From concept to completion, the process was seamless, and the finished result has far exceeded expectations. The guest feedback—even before opening— has been overwhelmingly positive. We’re confident it will be a major driver of visitor numbers this season.”

General Manager James Newman echoes the sentiment: “This project is part of our wider redevelopment strategy. Not only does the new facility look fantastic, but we’ve also reduced humidity in the pool hall and made the environment more comfortable and efficient to run. It’s a win-win.”

PARK HOLIDAYS’ CHICHESTER Lakeside Holiday Park scooped Swimming Pool Awards in February.

WHAT’S NEW FOR 2025
For operators looking to invest in the latest aquatic trends, Ustigate’s new VECTORY™ collection offers a fresh take on splashpad interactivity. With nine brand-new elements and three innovative technologies—Twistflow™, Pulsespray™ and DualSpray™—children can rotate, push, and pull their way to unexpected splashes and strategic group play.

The collection includes Dynamik, a series of low-level water wall obstacle courses, and Apex, a thrilling dual-sided feature where competitors battle to tip a water bucket over their opponent. Also turning heads in 2025 is the Watergarden range—nature-inspired features such as Helico Butterflies, spinning orbs, and floral showers that provide both sensory stimulation and visual appeal.

Its water play that’s not only fun but deeply connected to the natural world. Ustigate’s CoolHub™ is a multi-functional chill-out zone that blends relaxation with playful engagement.

Available in six Abrio modules, CoolHub™ includes shaded benches, a soft rain curtain, stone weirs for flow play, and integrated solar LED lighting. It’s ideal for extending guest dwell time and offering respite for families between more active water play sessions.

USTIGATE WATERLAY’S full suite of waterslides are sourced from their partner, wiegand.waterrides.

SMART, SUSTAINABLE, AND COST-EFFECTIVE
Water and energy efficiency remain central to Ustigate’s design ethos. Key innovations include:

• On-demand water activation: Play features remain dormant until a button is pressed, reducing water waste when not in use.
• Sequenced play zones: Features operate in groups or staggered bursts to conserve water while maintaining the element of surprise.
• Overspray zones: Reclaim and recycle water within the splashpad footprint.
• Remote-access controllers: Manage water usage, maintenance and scheduling from anywhere, via Ustigate’s smart plant room technology.
• Optional solar PV integration: Lower your site’s carbon footprint with solar support from Ustigate’s affiliated power experts, Burnell.

For multi-site operators, Ustigate’s Safeswap™ anchor system allows for seasonal product changes without excavation—making it easy to rotate features between parks or upgrade zones in phases.

CUSTOMISATION AND CREATIVITY WITH EDSUN
French specialist Edsun also brings more than 30 years of aquatic expertise to the table, offering ergonomic, safe, and vividly themed water play features. Their approach is especially appealing to sites looking for highly customisable elements that tie into broader branding or storytelling.

Edsun’s waterslides, made using RTM (Resin Transfer Moulding), are available in family-friendly and thrill-seeker variants. They come with a sleek, glossy finish and can be tailored to suit any environment in colour, layout, and theme. For younger visitors, Edsun’s wading pool accessories—including pirate ships, jungle animals, and water tables—bring gentle play and imaginative interaction into shallow water settings.

Beyond splash zones, Edsun also supplies durable timber and aluminium outdoor play equipment, blending beautifully into woodland or coastal settings. Their comprehensive design-to-installation service includes 3D visualisation, ensuring each site gets exactly what it envisions.

Each play area is more than a feature - it's a destination within your park.

PROVEN RESULTS ACROSS EUROPE
Edsun’s portfolio includes standout installations at major campsites and leisure parks, including Camping Amfora in Spain.

Clients praise the company’s flexibility, responsiveness, and ability to deliver creative solutions that resonate with family audiences. “Our aim is always to provide long-lasting, fun-filled experiences that drive repeat visits,” says an Edsun representative.

“Each play area is more than a feature—it’s a destination within your park.”

EDSUN INTERACTIVE water walls are great for all ages.

NOW’S THE TIME TO DIVE IN
Water play has evolved from passive paddling pools to interactive, strategic, and inclusive play zones that drive visitor satisfaction, boost site reputation, and offer impressive ROI.

Whether you’re reimagining an ageing facility or planning a new development, companies like Ustigate Waterplay and Edsun offer solutions that blend creativity, reliability, and forward-thinking sustainability.

As families continue to prioritise active, outdoor fun, there’s never been a better time to dive into water play!

EDSUN
www.edsunloisirs.com

USTIGATE WATERPLAY
www.ustigatewaterplay.co.uk

UK Pool & Spa Awards
www.ukpoolandspaawards.co.uk

SBLASH AQUA PARK IN PENMAENMAWR, Conwy, was launched last May and immediately captured the public’s imagination.

HOLIDAY PARKS ON RED ALERT FOR FLOODS

DAVID LAKINS of Holidaymaker (left) is pictured with Simon Gilliland of Flood Technology Group

Yorkshire-based Flood Technology Group has partnered with Holidaymaker, a leading provider of tech solutions for the hospitality sector, to enhance flood resilience in UK holiday parks.

By integrating Flood Technology Group’s Flood Early Warning System with the Holidaymaker platform, real-time flood alerts and safety updates will be delivered directly to park operators and guests, helping protect people and property during flood events.

Jamie McDonald, Head of Tech at Dorset-based Holidaymaker, highlighted the importance of instant notifications. “Providing real-time flood warnings and safety updates empowers users to protect themselves and their property,” he said.

Simon Gilliland, Chief Executive of Flood Technology Group, added: “Following our success in creating the world’s first flood-adaptive holiday lodges, we’re now rolling out our Flood Early Warning System across UK holiday parks. This partnership ensures timely and accessible flood alerts through Holidaymaker’s platform.”

The collaboration is backed by Compass, a leading specialist insurer for the sector. The Flood Alert module will soon be integrated into Holidaymaker’s apps, kiosks, and TV screens, enhancing guest safety during extreme weather events.

For more information, please visit www.holidaymakerapp.co.uk

THE STAYCATION IS BACK FOR 2025!

More Brits plan to holiday in the UK than travel abroad this year, according to research from holiday park operator Away Resorts. Scotland tops the list of most desirable UK destinations for 2025, followed by the South West and Wales.

Yorkshire, London, and Northern Ireland also rank highly, while the West Midlands was deemed the least desirable. The survey of 2,000 adults revealed that 76% feel there are still plenty of UK spots they’d love to explore.

Top motivations for a staycation include rest and relaxation (36%), a change of scenery (26%), and quality family time (25%). Key 2025 travel trends include train travel (21%), nostalgia trips to childhood destinations (18%), and cold-weather “cool-cations” (15%). Solo travel is also gaining popularity, particularly among 25–40 year olds, with 21% planning solo trips, as well as 7% of over 65s.

AWAY RESORT’S PRESTIGIOUS Gara Rock Penthouse.

Inspired by 2024’s UK sightings of the northern lights, 14% of Brits aim to stargaze or chase the aurora borealis this year. Carl Castledine, Founder of Away Resorts, noted, “It’s encouraging to see the appetite for staycations remain strong. The UK offers incredible opportunities for adventure and relaxation in stunning surroundings.”

Planning habits vary, with 37% booking holidays far in advance for better deals, while 17% prefer last-minute spontaneity. This year, 28% of Brits aim to take more UK breaks, with 23% resolving to embark on small monthly adventures.

The staycation trend is alive and well, as Brits rediscover the beauty and variety of their own backyard. Away Resorts is one of the UK’s most-popular holiday park operators, with 25 locations across the UK, including Scotland, Lincolnshire, Isle of Wight, North Wales, Hampshire, Dorset, Cornwall, Hayling Island and Essex.

Away Resorts
0330 127 7834
www.awayresorts.co.uk

 

AWAY RESORTS St Ives Bay Holiday Park.

AWAY RESORT’S Glendevon Residential Country Park.

COMPASS INSURANCE HAS PARTNERED UP WITH HOLIDAYMAKER PARK APPS

Compass Insurance has partnered with Dorset-based technology start-up, Holidaymaker, to support its mission to bolster the holiday park and hospitality industry with cutting edge guest engagement technology.

As part of this partnership, content from Compass will feature across holiday park apps powered by the Holidaymaker platform. Providing guests with reliable information on holiday home insurance, and holiday parks with the reassurance of accurate and validated guidance from an FCA regulated business.

In 2020, the Holidaymaker guest experience app was created to drive revenue, boost brand loyalty, and increase repeat business for hospitality brands. The founding aim of Holidaymaker was to develop a technology that revolutionises the way businesses in the sector connect with guests.

Karen Stacey, Managing Director at Compass Insurance, explained: “We are delighted to partner with Holidaymaker to strengthen the relationship between us and holiday parks across the UK. By providing support and advice on insurance related content on holiday park life hosted within the Holidaymaker app, Compass is demonstrating how dedicated it is to helping parks build loyalty and trust with their customers”

Commenting on the partnership, David McRobbie, Co-Founder of Holidaymaker, said: “Trusted partnerships with leading and respected businesses within the hospitality sector is a vital part of growing the Holidaymaker platform for the benefit of all our clients. By working with experts, we can continue to ensure the best possible products and services.

The partnership with Compass, furthers Holidaymaker’s mission to create a supportive platform for the industry, that not only provides technology such as guest, staff and owner apps, digital screens and kiosks and flexible sales channels but shares knowledge and insights that drive the whole sector forward.

Compass Insurance
0344 274 0276
www.compassparks.co.uk