holiday experience

BUBBLE UP YOUR BOOKINGS

Posted on November 11, 2025

Smart Hot Tub Choices for Maximum Guest Appeal and Park Profitability...

Few additions transform a holiday experience quite like a hot tub. For today’s guests, a private soak under the stars has become the hallmark of luxury and relaxation — and for park operators, it’s an opportunity to increase occupancy, extend the season, and boost revenue. But with the growing demand comes a growing need for careful planning.

Choosing the right supplier isn’t simply about picking the most attractive model; it’s about finding a trusted partner who understands the unique pressures of the holiday park environment. When selecting a purchase partner, reliability and service should weigh just as heavily as price.

A good supplier will offer guidance on installation, siting, and compliance — ensuring your investment meets all safety standards such as HSG282. They’ll also be there long after the sale, providing dependable aftercare, staff training, and fast access to parts and support when you need it most.

Downtime means disappointed guests and lost revenue, so having a partner who delivers consistent maintenance advice and responsive backup is invaluable. Cost is always a factor, but the best price isn’t always the lowest quote. Value lies in energy efficiency, water management, and longevity — qualities that pay off season after season.

Consider sustainability too: with advances in smart heating and eco-friendly materials, it’s now possible to offer guests a luxury soak that’s kinder to both budgets and the environment. For over 25 years, Outdoor Living has been the trusted expert in transforming gardens and commercial spaces into exceptional environments for relaxation, wellness, and entertainment.

This depth of experience means we understand precisely what makes an outdoor product exceptional—not just in its aesthetic, but in its durability, functionality, and long-term value. It’s why our collection is not just vast, it’s meticulously curated. Outdoor Living have sourced and vetted a premium selection of products, from industry-leading hot tubs and swim spas to custom-built saunas, elegant pergolas, and durable outdoor furniture.

OVER 30,000 UK HOLIDAYMAKERS search for holiday rentals with hot tubs every month. – Outdoor Living Hot Tubs

“Our approach is built around you,” says Brent Duncan, General Manager at Outdoor Living. We recognise that every project is unique, whether you are enhancing your family home or undertaking a large-scale commercial development. In-house Outdoor living designers, technical advisors, and installation specialists provide guidance on which you can depend.

“Our goal is not simply to make a sale, but to create a solution that suits your space, lifestyle, and budget. This impartial guidance ensures you make a confident and informed decision,” says Brent Duncan. Outdoor Living offer commercial partners a complete turnkey solution that manages every detail from concept to completion.

This comprehensive service includes initial consultation and site assessment, detailed planning and design, professional installation and final commissioning. “We have a proven track record of delivering complex projects for holiday parks, hotels, and wellness centres, ensuring every installation meets rigorous commercial standards for safety, performance, and reliability,” says Brent Duncan.

As a proud member of the Buy It Direct Group, alongside respected brands like Appliances Direct and Better Bathrooms, we combine our specialist knowledge with the value and reliability of a leading retail network. This partnership gives us significant buying power, allowing Outdoor Living to offer premium products at the best possible prices.

It also means you benefit from a robust delivery network and the financial stability of a major retail group, giving you complete peace of mind in your investment. This stability ensures that your warranties are secure and that we will be here to support you for the lifetime of your product. “Our commitment to you does not end at the point of purchase,” Brent emphasises.

We believe in building lasting relationships, which is why our dedicated support team is always on hand to offer aftercare advice and warranty assistance. At Outdoor Living, we don’t just sell products, we help you invest in a lifestyle, creating outdoor spaces that deliver value and enjoyment for years to come.

The Outdoor Living Team
01482 212333
www.outdoorliving.co.uk

OUTDOOR LIVING BELIEVE IN BUILDING lasting relationships, which is why our dedicated support team is always on hand to offer aftercare advice and warranty assistance

Now we introduce Hot Tub Suppliers, who have spent over 15 years helping customers and businesses enjoy the very best of hot tub living. From homeowners to major holiday park operators, our focus has always been on combining **luxury, reliability, and compliance** to create spa experiences that are as effortless as they are enjoyable.

“As proud members of BISHTA – the British and Irish Spa and Hot Tub Association – we take our responsibilities seriously,” says Arun Sarna, Director of Hot Tub Supplies. BISHTA promotes safe spa water management, professionalism, and ethical trading across the UK, ensuring customers receive products and advice they can trust.

A member of the HTS team also sits on the BISHTA committee, helping shape the standards and best practices that guide the UK spa and hot tub industry. This role reflects our belief that trust and responsibility must sit at the heart of everything we do.

SUPPORTING HSG282 COMPLIANCE
For holiday park operators, HSG282 compliance is essential to maintaining safe and efficient hot tubs for guests. Here at HTS, we understand the unique challenges of managing commercial and rental spas, so we’ve built our product range around those needs.

Our HSG282-compliant range includes commercial-grade hot tubs, spa chemicals, water treatments, and filtration systems — all designed for easy maintenance, safety, and performance. Every product we supply is backed by expert advice to ensure operators meet the highest hygiene and safety standards.

Our philosophy is simple: knowledge builds confidence. We take time to educate and support our customers, ensuring they have the tools to maintain their spas safely and effectively. We also listen closely to their feedback, adapting our products and services to meet the evolving needs of the leisure industry.

This approach is perfectly reflected in HTS’s Lodgic model, developed through years of experience within the holiday park sector. The Lodgic combines practical features with style and reliability — including dual controls, a secure insulated cabinet, fast drainage, and a Balboa Water Group system. Its all-seater layout, LED lighting, Bluetooth audio, and drinks areas with ice buckets make it a model that pleases both management and guests alike.

HSG282-COMPLIANT systems from Hot Tub Suppliers ensure safety and peace of mind for holiday park operators

AWARD-WINNING SERVICE
Over the years, HTS has been honoured with multiple industry awards, recognising our dedication to product excellence and customer care. For us, these awards reflect the trust our customers place in us and our ongoing commitment to high standards.

Hot Tub Suppliers are proud to work with holiday parks across the UK, offering a complete, compliant, and dependable service — from advice and supply through to ongoing support and aftercare. Our mission is to keep raising the bar for quality, service, and safety. As active BISHTA members and long-standing supporters of the leisure industry, we’ll continue to promote standards, innovation, and trust in everything we do.

“It was really refreshing to find hottubsuppliers.com with their friendly and “old fashioned” customer service where nothing was too much to ask. – Patrica Hopkinson” Whether you’re upgrading your existing hot tubs, expanding your park’s offering, or simply looking for expert advice, Hot Tub Suppliers has the experience, reliability, and product range to deliver exceptional results.

With their proven track record, outstanding service, and commitment to long-term partnerships, it’s clear why they continue to set the standard for excellence in the UK holiday park sector. Whether you’re adding your first hot tubs or upgrading an established fleet, the right partnership will keep your guests bubbling with satisfaction — and your park’s reputation sparkling all year round.

Hot Tub Suppliers
0116 251 3378
www.hottubsuppliers.com

HOT TUB SUPPLIERS are proud to work with holiday parks across the UK, offering a complete, compliant, and dependable service

THE UK’S BIGGEST TOURISM & LEISURE EVENT RETURNS

Posted on November 4, 2025

Taking place on 5-6 November 2025, NEC Birmingham...

The Land Leisure & Tourism Show is the UK’s largest event dedicated to holiday parks, leisure, attractions and rural businesses. Welcoming over 400 exhibitors and thousands of visitors, the show provides a creative space where you can gather ideas and learn from other experts in the field.

Whether you’re an established industry professional seeking fresh concepts or a newcomer looking to maximise your land’s potential, this event provides a unique platform for networking, learning, and innovation.

A HUB FOR INDUSTRY GROWTH AND INSPIRATION
This year’s show brings together three sectors under one roof, Holiday Parks, Family Attractions and Resorts, and Hospitality, creating an unmissable opportunity to explore the latest trends, connect with leading suppliers, and discover innovative solutions to enhance your business.

Plus with the Farm Business Innovation Show running alongside, farmers and landowners can access even more expert guidance on diversification and land optimisation.

EXPERT-LED SEMINARS & INDUSTRY ROUNDTABLES
Gain valuable insights from industry experts through a packed schedule of seminars, workshops, and discussion panels. The show’s keynote, Geoffrey Smith, CEO of Meadow Bay Villages, will open with a fresh perspective on the UK holiday park sector, rethinking the holiday experience through innovation and investment.

Expect thought-provoking discussions, covering key issues, trends, and opportunities that will shape the future of land, leisure, and tourism. This unique platform provides both professionals and newcomers in the industry the opportunity to network, learn and explore new opportunities.

Gain valuable insights from industry experts through a packed schedule of seminars, workshops, and discussion panels.

NEW FOCUS ON HOSPITALITY & VALUE-ADDED SERVICES
For 2025, we’re placing an even stronger emphasis on hospitality offerings, helping holiday park operators and rural businesses expand their services and increase profitability.

Expect tailored insights into enhancing guest experiences, adding premium facilities, and implementing effective marketing strategies to drive success.

YOUR OPPORTUNITY TO CONNECT & GROW
Whether you’re looking to source new products, gain expert advice, or network with industry leaders, the Land Leisure & Tourism Show is the must- attend event to take your business to the next level.

Join us on 5-6 November 2025 at NEC Birmingham and be part of the UK’s most influential event for the tourism sector.
Scan the QR code to register for your free ticket today!

SPEAKERS NOT TO MISS!

MEADOW BAY VILLAGES REIMAGINING THE UK HOLIDAY PARK EXPERIENCE
05 Nov 2025 @ 10:00 - 10:30
Land, Leisure & Tourism Theatre

Geoffrey Smith, CEO of Meadow Bay Villages, opens the Land Leisure Tourism Show with a fresh perspective on the UK holiday park sector.

Discover how Meadow Bay is rethinking the holiday experience through innovation and investment and explore the opportunities shaping the future of holiday parks and rural leisure.

THE REAL COST OF ENERGY METERING - HEAR FROM PARKS WHO HAVE MADE THE SWITCH
05 Nov 2025 @ 10:00 - 10:30
Land, Leisure & Tourism Theatre

Join industry leaders and park owners as they share their real experiences with energy metering.

From reducing costs to improving guest satisfaction, hear first-hand what works, what doesn’t, and how.

HOW GULLIVER’S WORLD IS SHAPING TOMORROW’S ATTRACTIONS - JULIE DALTON, MANAGING DIRECTOR - GULLIVER’S THEME PARK RESORTS
06 Nov 2025 @ 10:00 - 10:30
Land, Leisure & Tourism Theatre

In this opening address, Julie Dalton, Managing Director of Gulliver’s Theme Parks and Resorts group, which includes Gulliver’s World, shares the journey of the independent, family-run theme park group as it adapts to shifting visitor expectations and industry challenges.

From launching immersive events and unique guest experiences to navigating changing leisure trends, Julie offers a behind-the-scenes look at how Gulliver’s has evolved its offer while staying true to its core values of affordability, accessibility, and family-first fun.

THIS YEARS MUST-SEE EXHIBTORS INCLUDE: TOP TEN

 

 

A DIGITAL UPGRADE

Posted on July 31, 2025

In today’s digitally driven world, guest expectations are evolving fast — and holiday parks, campsites, and glamping sites across the UK are rising to meet the challenge. From the initial booking to the end-of-stay farewell, the entire holiday experience is increasingly shaped by technology.

And for park owners and managers, embracing smart systems like online bookings and mobile guest apps isn’t just about keeping up — it’s about staying ahead. Whether you’re managing a family-friendly caravan park, a luxury glamping retreat, or a coastal touring site, digital tools have become essential for delivering the seamless, personalised service that modern travellers now expect.

Let’s take a closer look at how guest apps and online booking systems are transforming the industry — and how three companies are helping UK parks lead the charge.

FROM GLAMPING TO OWNERSHIP, CampManager’s Guest App supports every step of the guest journey.

YOUR PARK. YOUR BRAND. YOUR APP.
The team at CampManager understand that guests want convenience — and they want it on their phones. That’s why they’ve launched a powerful new Branded Guest App, tailored specifically for holiday parks, glamping sites, and touring parks. At its core, the app is about putting your brand in your guests’ pockets.

Available on both the Apple App Store and Google Play, the app features your colours, logo and messaging — giving you an identity that stays with your guests from booking to check-out, and even beyond. “It’s not just a tool, it’s an extension of your park’s experience,” says the CampManager team.

Guests can use the app to check-in digitally, explore site maps, access Wi-Fi codes, browse menus, and view local attractions or on-site events. For your team, that means fewer repetitive questions — and more time spent delivering great hospitality. But the functionality doesn’t stop there. The app becomes your central communication hub, with built-in messaging linked directly to CampManager’s system.

CUSTOM-BRANDED GUEST apps from CampManager keep your identity front and centre.

Whether a guest wants to ask about dog-friendly walks or amend a reservation, all messages are routed to the right team member and logged securely — no missed emails, no phone tag. From a revenue perspective, it’s also a powerful sales channel. Guests can book add-ons, pay balances, or rebook future stays at the tap of a screen.

App-exclusive offers, flash deals, and push notifications can drive repeat business, direct bookings, and seasonal occupancy boosts, all without relying on OTAs. For parks with holiday-home ownership, the app even acts as a digital showroom, showcasing your available stock and feeding warm leads straight into CampManager’s CRM.

And it’s not just for guests. Holiday-home owners can log in to request maintenance, gas refills or cleaning, with every task tracked in CampManager’s integrated Jobs & Tasks system. The result? A fully integrated, branded, end-to-end experience — for guests, owners, and teams alike.

SMART INTEGRATIONS from GemaPark help deliver modern, sustainable service.

GEMAPARK & PEMBREY’S SMART EVOLUTION
Down in Carmarthenshire, the award-winning Pembrey Country Park Family Caravan & Camping Park is showing just how impactful the right technology can be. Nestled in 500 acres of woodland and coastal beauty, Pembrey has long been a favourite with families seeking adventure and tranquillity.

A long-standing user of GemaPark, Pembrey recently elevated their guest experience with two digital upgrades: Pay-as-you-go electric pitches and a fully branded Guest App. Thanks to GemaPark’s integration with E-Pitch, guests can now pre-purchase electricity during the booking process and top-up from their phones or the hardware itself.

No queues, no meter readings, no lost credit — just seamless, real-time control that enhances convenience while supporting sustainability. As Mags Pullen, Commercial & Facilities Manager at Pembrey, explains: “The ability for guests to manage bookings, electric usage and activities in one place has greatly improved the experience. Our new app adds a personal touch while reducing our reliance on paper and physical resources.”

The app, developed in collaboration with Holidaymaker and fully integrated into GemaPark, gives guests instant access to all their booking details, payment history, activities, and now — even their electricity usage. It also allows for real-time notifications, updates on local events, and a completely paperless arrival and stay experience.

GemaPark’s forward-thinking, open API strategy means that these kinds of smart integrations are only becoming more common and more important. As Dawn Bee, Director of GemaPark, puts it: “We’re committed to connectivity. With our plug-and-play integrations, parks can pick the best tools for their needs and know it will all work together — simply and smoothly.”

AT PEMBREY COUNTRY PARK, guests top up electricity and manage bookings right from their phone.

DIRECT-TO-GUEST MARKETING
While the digital experience is evolving, the goal remains the same: great hospitality. As Allana Tigwell, Head of Marketing at Holidaymaker, points out: “Technology should enable, not replace. It frees up your team to spend more time with guests and less time on admin.”

Holidaymaker’s Direct-to-Guest (D2G) Marketing™ approach helps parks build a connected journey — starting from the moment a potential guest sees a lodge on social media. Through apps, screens and messaging tools, D2G keeps guests engaged throughout their holiday, delivering relevant content, reminders, and offers at just the right time.

Forward-thinking parks like Waterside Holiday Group and Freshwater Beach Holiday Park are showing what’s possible. From in-app AI chat, activity booking and real-time rebooking nudges, to on-site Seeview screens with local info, guests are kept in the loop, without needing to ask at reception. And importantly, this helps bring guests back into your ecosystem.

Instead of relying on OTAs or third-party platforms, branded apps and content help guests stay connected to your brand, long after they’ve left. Whether it’s reducing your carbon footprint with paperless check-ins, or encouraging in-stay upgrades with personalised offers, D2G tech turns one-time visitors into loyal fans.

HOLIDAYMAKER APPS, screens and AI chat helping guests stay informed, entertained and connected.

A SMARTER, MORE SUSTAINABLE FUTURE
One of the most significant advantages of online bookings and apps is their contribution to sustainability and operational efficiency.

From reducing paperwork and streamlining check-in, to cutting down on power waste with smart metering, these tools support both environmental goals and bottom-line savings. More importantly, they support a more human experience. By automating repetitive admin tasks and enabling better communication, they free your team to do what they do best: create welcoming, memorable stays.

Today’s guests aren’t just booking beds, they’re booking experiences. And digital tools, when used right, make those experiences smoother, richer, and more connected.

D2G TOOLS KEEP GUESTS in the loop without pulling staff away from the front line.

YOUR PARK, EVOLVED
The future of holiday park management is not about replacing people with screens — it’s about supporting people with smart, flexible tools.

Whether you’re looking to:
• Reduce OTA commission and increase direct bookings
• Deliver five-star communication from pre-arrival to post-check-out
• Provide smarter on-site services with less manual admin
• Or just bring your brand to life in a guest’s pocket

...then CampManager, GemaPark and Holidaymaker have the technology and expertise to help you get there. As the UK staycation trend continues to grow, the parks that will stand out are those that blend modern tech with traditional hospitality, creating experiences that are personal, seamless and brilliantly memorable.

Ready to bring your park into the palm of your guests’ hands?
Explore these leading providers:

CampManager
www.campmanager.com

GemaPark
www.gemapark.co.uk

Holidaymaker App
www.holidaymakerapp.co.uk

MAXIMISING THE HOLIDAY EXPERIENCE

Posted on May 13, 2025

Introducing the KAASPEED all-electric scooter. Now there’s the opportunity to offer customers an exciting, comfortable, fun and convenient way to get around, maximising their holiday experience and allowing them to make the most of their time, enjoying the facilities on offer.

PUT SAFETY FIRST FOR ULTIMATE PEACE OF MIND
Safety is not a problem with the maximum speed setting function. There’s a top speed of 26mph, but with a preset card it’s possible to select a personal maximum speed to mitigate risk.

The scooter is easy to use ensuring safety from an operational perspective. It’s stable thanks to the self-balancing wheels and is free-standing when parked.

TRANSPORTATION TO TACKLE ANY TERRAIN
One of the greatest assets for many holiday parks is how they give customers access to nature – forests, woods, parkland, even the beach – and KAASPEED makes it fun to explore thanks to its multi-terrain capabilities.

There are two choices of tyres. For hard surface roads and paths: use the standard multi-use turf/hard surface tyres, available in both a standard radius and as flat self-balancing. For woodland, grassy or sandy surfaces: use the Scorpion tyre for better traction on looser terrains.

EXPLORE FURTHER FOR LONGER A KAASPEED
scooter can carry passengers for up to 38 miles on a single charge so there’s no need to worry about battery range or running out of power.

MAKING ADVENTURE ACCESSIBLE
For guests with reduced mobility, KAASPEED offers the chance for adventure, with an easy on/off design, and all its controls located on the handles. With plenty of legroom and comfortable seating too, all guests can enjoy your venue.

CARRY EVERYTHING NEEDED FOR THE JOURNEY
Optional extras include a shopping basket or cargo rack and there are plenty of smaller features and accessories such as bluetooth speakers, rearview mirrors, throttle locks and front fitting carry cases. This makes them an efficient transportation for staff too.

With the shopping tray or cargo rack, they become ideal vehicles for carrying housekeeping equipment for maintenance tasks, hotel room inspections, room service and transporting packages and luggage. It can even provide security staff with an unobtrusive way of patrolling a venue.

High-quality materials and clever design also result in lower maintenance costs than other modes of transport, making KAASPEED scooters a sound investment all around. Give guests a five-star experience With zero emissions and zero noise pollution, KAASPEED keeps disruption to a minimum.

Even with an entire fleet on the go, guests can enjoy tranquillity and peace. With summer right around the corner, there’s no better time to book your KAASPEED demo – it’s the ideal solution for electric transport for holiday parks.

Reesink e-Vehicles
01480 226800
www.reesink-evehicles.co.uk

DARWIN ESCAPES RESORTS

Posted on February 11, 2025

With a portfolio of 26 leading holiday resorts and three golf courses across the UK, Darwin Escapes is one of the trailblazers transforming the UK holiday park industry. Darwin Escapes offers holiday breaks, holiday home ownership and golf breaks with the widest range of holiday accommodation at its resorts, from romantic boutique escapes to luxury lodge retreats and traditional family-focused holiday parks.

With such variety on offer, there is sure to be something to appeal to everyone. “No two Darwin Escapes resorts are the same,” explains Drew Campbell, Director of Operations, “But every resort in our portfolio shares a common aim - to provide the best possible holiday experience for holidaymakers and holiday homeowners.”

“With this in mind, we have created brand new resorts in stunning locations with accommodation and facilities that rival those of 5-star hotels, and lovingly updated our existing sites across the UK.” One resort that is a flagship for the company in terms of the facilities on offer is Norfolk Woods Resort & Spa.

This multi-award-winning park recently scooped the Diamond Award for East of England large park for the third time in the prestigious Hoseasons Awards in November 2024. Norfolk Woods, established in 2019, is situated close to the market town of Kings Lynn in an ideal location for holidaymakers wishing to take advantage of Norfolk’s breath taking countryside and coastal scenery.

DARWIN ESCAPES RESORTS aim to provide the best possible holiday experience for holidaymakers and holiday homeowners

Guests at Norfolk Woods can choose from a selection of stylish and contemporary accommodation including premium lodges with outdoor hot tubs. Open plan in design, the lodges boast the latest entertainment features and kitchen facilities for a luxurious stay.

There is an abundance of on-site amenities and activities on offer at the park including an indoor swimming pool, stylish bar and bistro, outdoor children’s splash park, as well as a superbly equipped spa for adult relaxation. Norfolk Woods Resort & Spa may be fairly new, but it has a rich heritage in the region.

The original site was known as Pentney Holiday Park, a resort designed for touring caravans and camping holidaymakers, which was the home of decades of happy holiday memories. “We wanted to keep our resort as the home for more of those amazing holiday memories for decades to come, but with a new, contemporary and fresh feel,” explains Anne Foulkes, Regional & General Manager of Norfolk Woods.

“Our aim was to retain the gorgeous natural scenery and preserve the site as a true destination, whilst creating Norfolk’s best luxury lodge park.” Luxury lodges are also on offer at Darwin Escapes newest premium development: Blenheim Palace Lodge Retreat. Partnering with historic Blenheim Palace, the company has created a range of one-, two- and three-bedroom lodges in the grounds of the stunning Blenheim Estate in Oxfordshire.

NORFOLK WOODS RESORT & Spa boasts great leisure facilities for all ages

The self-catering holiday lodges, which opened in August 2023, feature high-end furnishings and facilities including luxury open-plan dining and living areas, walk-in wardrobes and ensuite bathrooms. Working together with the team at Blenheim Palace, Darwin Escapes were keen to respect both the prestige of the existing site and the local area’s environmental factors.

Each lodge is fully electric and fitted with air-source heat pumps and personal car charging stations to help to reduce impact on the environment. “We’ve ensured our lodge accommodation fits seamlessly into the surrounding landscape near Blenheim Palace,” explains Drew Campbell, Director of Operations.

“We’ve also honoured the heritage with the naming of our lodges – Winston, Hawksmoor, Vanbrugh and Marlborough. This, along with our interior decoration, is a nod to the rich history of the area that awaits guests in their Blenheim lodge accommodation.” Some of the design features of the Blenheim lodges might also be familiar to viewers of the BBC television series Interior Design Masters with Alan Carr.

In the final episode of the 2024 series, the two finalists took on the challenge to design the interior and outdoor space of two of the lodges at the Retreat. Holidaymakers can now choose to stay in one of the two lodges that the finalists designed. Unique accommodation is a feature of many of the Darwin Escapes resorts.

DARWIN ESCAPES RESORTS are available at 26 stunning locations throughout the UK. Pictured, Wareham Forest Lodge Retreat in Poole, Dorset

Amongst the most innovative and desirable are the treehouses available at Rivendale Lodge Retreat in the Peak District, and Woodside Bay Lodge Retreat on the Isle of Wight. These one-bedroom treehouses are designed with couples in mind and feature stylish copper furnishings, fully equipped kitchens with wine coolers and dishwashers, and multi-decked outdoor areas with luxurious sunken hot tubs.

The Darwin Escapes portfolio is managed by a 900-strong team of staff. The head office is based at the Talacre Beach Resort in North Wales, which is one of the company’s leading parks for holiday home ownership. Across the portfolio of 26 resorts, 15 offer holidays only, 3 offer holiday home ownership only, and 8 offer a mix of holiday home ownership and holidays such as at Talacre.

For those looking to buy a holiday home, Darwin Escapes offers a wide range of homes for sale, from static caravans to luxury lodges, to suit all budgets and requirements. Lodge and caravan holidays, meanwhile, are booked through their trusted booking partner Hoseasons, who handle all resort holiday bookings excluding those at Dundonald Links Resort in Ayrshire, Scotland, and Blenheim Palace Lodge Retreat, which are booked directly with the resorts.

The team behind Darwin Escapes is constantly on the lookout for exciting solutions to increase their market share and the profile of their resorts amongst prospective buyers and holidaymakers. “Whilst UK holidays have been swept up in the staycation boom, one of the challenges over recent years has been the smaller marketplace for the sales community, with signs of a slight downtrend in holiday home ownership,” explains Shaun Roberts, Group Head of Sales.

THE BISTRO at Norfolk Woods Resort & Spa

“One of the ways we have responded to this is by branching out with new marketing adventures. Our appearance on Interior Design Masters is one example, alongside a Win a Caravan competition, increasing our out of home digital screen advertising across the country with particular interest in the North West, and attending more events throughout the year.”

Darwin Escapes are corporate partners with many of the UK’s top business and visitor attractions such as Chester Zoo, the Royal Shakespeare Company, Birmingham Hippodrome, Derby Book Festival and Venue Cymru. These partnerships offer their guests unique opportunities and help to ensure the very best holiday experience when they stay at a Darwin Escapes Resort.

The partnerships also involve giving back to the partner organisations with sponsorship of events and other collaborations. Each resort also chooses their own local charities to fund raise for throughout the year. It’s an innovative plan that’s clearly working in terms of both customer and industry recognition.

INTERIOR OF ONE of the lodges featured on television series Interior Design Masters

Since 2015, the Darwin Escapes resorts have collected a vast range of accolades from Best in Britain to 5-star ratings and regional award titles too. Most resorts have been assigned the Tripadvisor Certificate of Excellence and several are also rated 5 Black Pennant by AA Hotel and Hospitality Services.

All the North Wales holiday resorts have been awarded a 5-star status by Visit Wales, and in England, all resorts have either been given 5-star status by Visit England, or also boast Visit England Gold Awards.

“We are so proud of our award-winning resorts and these achievements are a credit to all of our hard-working teams across the UK, who strive to set the standard in the holiday resort industry,” says Drew Campbell, Director of Operations.

Darwin Escapes
0800 717707
www.darwinescapes.co.uk

A TRANQUIL ECO-RETREAT

Posted on November 12, 2024

Landal Rockingham Forest Holiday Park is a tranquil, eco-friendly resort nestled in the heart of Northamptonshire, offering a perfect escape for nature lovers, families, and couples alike. Known for its luxurious, self-catering lodges, this relatively new holiday park promises a peaceful retreat, surrounded by lush woodlands and scenic countryside.

I recently had the opportunity to stay at the resort, and this review reflects my comprehensive experience with its accommodations, amenities, location, and overall atmosphere. One of the main attractions of Landal Rockingham Forest is its idyllic setting. Situated within the historic 200 acre Rockingham Forest, the holiday park is surrounded by sprawling woodlands and gentle rolling hills.

This location offers a great sense of seclusion, providing the perfect environment for a relaxing escape from the hustle and bustle of daily life. Despite this rural location, the park is relatively easy to reach from major towns and cities such as Peterborough, Northampton, and Leicester, making it a convenient choice for weekend getaways.

The forest itself is a haven for outdoor enthusiasts. Numerous trails meander through the woodland, offering visitors a chance to explore the natural beauty of the area. Whether you’re interested in hiking, cycling, or simply strolling through the forest, there are plenty of opportunities to immerse yourself in nature.

WINNER OF THE ENGLAND Rose Award, London & South East England Prestige Awards Nature Retreat.

During my stay, I found these forest walks to be one of the highlights of the trip – the peaceful atmosphere and the chance to spot local wildlife, such as deer, butterflies and various bird species. The lodges at Landal Rockingham Forest are designed with luxury and sustainability in mind.

These eco-conscious cabins are spacious, stylish, and equipped with modern conveniences to ensure a comfortable stay. I stayed in one of the two-bedroom lodges, I was impressed with the quality of the furnishings and the attention to detail in the lodge’s design.

The interiors feature a Scandinavian-inspired aesthetic, with neutral tones, wood finishes, and large windows that flood the space with natural light. Each lodge is fully self-catering, with a well-equipped kitchen, including all the necessary appliances.

We found the kitchen to be perfect for preparing meals during our stay, and the open-plan living and dining area provided plenty of space for relaxing together in the evenings. One of the standout features of the lodge was the outdoor decking area, complete with a private hot tub – the ideal spot for unwinding while enjoying the tranquil woodland views.

SITUATED WITHIN the historic 200 acre Rockingham Forest, the holiday park is surrounded by sprawling woodlands.

For those looking for larger accommodations, the park offers a selection of three and four bedroom lodges, which are perfect for bigger groups or families. These lodges also come with the same high-end amenities and are equally stylish and comfortable. Landal Rockingham Forest excels in providing a range of high-quality amenities that enhance the holiday experience.

Although the park’s focus is on offering a peaceful, nature-based retreat, there are still plenty of on-site facilities to keep guests entertained. For those looking to stay active during their holiday, the park has several outdoor activities available. Cycling is particularly popular here, and bikes can be rented on-site for guests wishing to explore the forest trails.

There’s also a small fitness area and several play areas for children, making the park a family-friendly destination. While the self-catering nature of the lodges encourages guests to prepare their own meals, there are a few other options of dining without leaving the park.

There’s an on-site Bistro, recommended pizza delivery, locally sourced luxury hamper ordering service and there are also several charming pubs and restaurants in the nearby villages, and we enjoyed exploring these during our stay. Sustainability is a core value at Landal Rockingham Forest, and this is evident in the park’s design and operation.

THE LODGES ARE STYLISH and equipped with all the amenities you need for a comfortable stay.

The lodges are built with eco-friendly materials, and the park aims to minimise its environmental impact through energy efficiency, waste reduction, and the promotion of sustainable tourism practices. I was pleased to see that recycling bins were provided in each lodge, and there were clear efforts made to reduce plastic waste, such as the use of refillable toiletries in the bathrooms.

The resort also works to preserve the natural beauty of Rockingham Forest, and it was clear that a great deal of care has gone into maintaining the surrounding environment. The friendly staff are knowledgeable about the local wildlife and the conservation efforts in place, which added a sense of purpose to the park’s operations.

It was reassuring to stay somewhere that actively prioritizes the preservation of the natural world while still offering a luxurious holiday experience. The service at Landal Rockingham Forest was, in general, excellent. From the moment we arrived, the staff were welcoming and helpful. Check-in was contactless, quick and efficient, and we were provided with all the information we needed to make the most of our stay.

The staff were always available to answer any questions, whether it was about activities in the park or recommendations for nearby attractions. The park’s family-friendly atmosphere was reflected in child-friendly activities on offer. For families traveling with their furry friends, the park is a Pet Paradise with miles of woodland trails that start right from the door of your lodge.

THE LODGES ARE STYLISH and equipped with all the amenities you need for a comfortable stay.

Venture further afield and visit the grounds of Rutland Nature Reserve, Ferry Meadows and Fineshade Wood, all nearby and offering a great space for dogs to explore. Overall, my experience at Landal Rockingham Forest Holiday Park was highly positive.

The combination of luxurious, eco-conscious accommodation, stunning natural surroundings, and excellent service made for a memorable and relaxing holiday. The resort’s emphasis on sustainability and connection with nature is particularly commendable, making it a great choice for those looking to escape to the countryside without compromising on comfort.

Whether you’re seeking a romantic retreat, a family holiday, or an active outdoor adventure, Landal Rockingham Forest offers something for everyone. It’s a place where you can unwind, reconnect with nature, and enjoy quality time with loved ones in a serene and beautiful setting. I would highly recommend it to anyone looking for a peaceful yet luxurious countryside escape.

Landal Rockingham Forest Holiday Park
01780 432250
www.rockinghamforestpark.co.uk

BEVERLEY HOLIDAYS SCORES AWARD HAT TRICK

Posted on August 13, 2024

BEVERLEY HOLIDAYS is really proud to be part of these awards which aim to celebrate and recognise all the success and talent that is out there in English Riviera’s thriving tourism business community

Beverley Holidays in Paignton has kicked off the Euros season with its very own hat trick after scoring big at Torbay Weekly’s Naturally Inspiring Business Awards 2024.

The family-run holiday park group was named Tourism Business of the Year for the third year running, while also winning the Inspiring Employer of the Year award category. Beverley Holidays proved that it remains at the top of the staycation game 66 years since it opened its doors, overcoming tough competition from a high calibre of companies across Torbay.

The award wins follow hot on the heels of an exciting series of investments throughout 2024 aimed at taking the holiday experience to the next level and recognising Beverley Holidays’ hardworking team. Earlier this year saw the launch of its largest lodge offering to date, with £250k invested in a brand-new top-of-the-range Collection Hot Tub lodge collection comprising sumptuous 3-bedroom sea-view lodges.

Furthermore, 2024 also saw the family-run holiday park group place a major focus on employees’ well-being with the introduction of a bumper benefits package and brilliant Beverley Holidays’ perks. Beverley Holidays is really proud to be part of these awards which aim to celebrate and recognise all the success and talent that is out there in English Riviera’s thriving tourism business community.

DIGITAL DESTINATIONS

Posted on August 7, 2024

In an era where the digital landscape continually reshapes our everyday experiences, the realm of holiday bookings for parks, caravan parks, campsites and glamping sites are no exception. As the tourism and hospitality industries continually adapts to technological advancements, online booking systems and apps have become indispensable tools, revolutionising how holidaymakers plan and secure their outdoor escapes.

Traditionally, booking a holiday involved a series of phone calls, emails, or even in-person visits. This method, while effective in its time, was often cumbersome and time-consuming. The advent of the internet and the expansion of smartphones have dramatically transformed this process, offering seamless and efficient booking solutions that cater to both operators and customers.

Modern online booking systems and apps streamline the reservation process, providing a host of benefits that enhance the overall holiday experience. These digital platforms offer real-time availability, instant confirmations, secure payment gateways, and personalized services, ensuring that both the holidaymaker and the operator can manage bookings with ease and confidence.

Today’s leisure guests have higher expectations than ever of the hospitality venues they visit – and there’s no doubt this extends to their stays at holiday parks too. Guests are looking for convenient, completely stress-free experiences, and technology that can help facilitate seamless experiences, including booking tools and apps, will be key to meeting these expectations. By digitalising booking processes across the site, holiday park operators will be able to improve the guest experience, leverage these tools to help boost revenue, and free up valuable staff time, allowing them to focus their attention on guests.

BOOSTING ON-PARK SPEND
A user-friendly booking system makes it effortless for guests to explore and reserve on-site experiences. Making it easy for guests to book activities, dine at restaurants, and enjoy other amenities will maximise their enjoyment, as well as generate revenue.

By streamlining the booking process, guests are also less likely to seek alternative entertainment off-site. Online booking systems also offer avenues for strategic upselling. The booking journey can be designed to naturally nudge guests towards additional items during a reservation process. For instance, the system might suggest pairing dinner with pre-arrival cocktails or a celebratory bottle of sparkling wine on arrival at the on-site restaurant.

This strategic approach can increase revenue and can enhance the overall dining experience According to our research, nearly half of holidaymakers are interested in loyalty programmes which presents a clear opportunity to incentivise additional spending and encourage longer stays.

By having a digital booking system in place, operators can leverage their booking system data to craft targeted promotions and packages based on guest preferences or past booking history. This can be anything from offering discounts on activities enjoyed during a previous stay to enticing deals on extended getaways. Having all this tech fully integrated – from bookings to loyalty schemes – also makes it easier for staff to manage and for guests to use.

THIS STRAIGHTFORWARD usability not only streamlines daily tasks but also reduces training time.

BEYOND REVENUE
The right technology can go beyond just boosting revenue, it can also contribute to creating a truly exceptional guest experience. Table reservation technology, for example, empowers guests by putting control at their fingertips. With the right platform in place, guests can not only reserve a table at their favourite on-site restaurants but also browse and book exciting activities, amenities and events.

This level of control over the customer journey caters to individual needs and saves precious holiday time. Such systems also eliminate guest frustrations such as having to queue for a table and ensures a smooth dining experience. With digital booking systems, both staff and guests are also able to view live table availability – this helps manage guest expectation whilst helping teams better manage busy periods.

Meanwhile ordering technology, such as click-and-collect or order-and-pay apps, can help boost revenues by enabling guests to pre-order meals for convenient pick-up or in-accommodation delivery. In fact, research shows a strong preference for services like breakfast delivery and on-site takeaway, highlighting areas where holiday parks can cater to guest convenience.

At Zonal, we worked with Shorefield Holidays to develop a branded, feature-rich customer app, fully- integrated with their EPoS, to give guests more control over their dining experience during their stay, complete with deliver-to-location functionality to enable meals to be delivered straight to their accommodation. Not only does the guest experience improve, but booking technology integrated with other park systems can significantly reduce pressure on staff.

For example, an integrated booking and table management system eliminates the need for manual data entry, saving staff time and minimising errors. This allows staff to focus on providing exceptional guest service and creating a welcoming atmosphere. By implementing such strategies, you can create a win-win situation for your holiday park – happier guests and boosted profits.

ROBERTS GROUP has once again demonstrated their commitment to excellence by incorporating GemaPark.

SUCCESS STORY
Nestled along the serene banks of the River Glaslyn in the heart of Snowdonia, Cae Du Caravan and Camping Park has beautiful panoramic sea views. Known for their family-run charm and numerous scenic sites across North Wales, the Roberts Group has once again demonstrated their commitment to excellence by incorporating GemaPark as the park management and booking system for Cae Du.

We spoke with Rachel, the new manager at Cae Du, to uncover the reasons behind this strategic choice and its impact on their operations. Rachel, brimming with enthusiasm about the new system, shared her insights. “Other sites within the group were using GemaPark and had nothing but good things to say about it. Coming from a completely different system myself, I wanted a system that was easy to use, would save time when making bookings, and provide easy access to make changes.

I also wanted check-in to be as easy as possible and by using GemaPark, this has definitely been a big upgrade.” Her emphasis on user-friendliness and efficiency underscores the critical needs of a busy holiday park like Cae Du, where smooth and quick operations are essential for both staff and guests. Transitioning to a new system can be a daunting task, especially for a site as large as Cae Du.

Rachel highlighted how GemaPark met their specific needs. “Due to us being such a big site, GemaPark makes us feel in control of our park at all times, which is exactly what we need. Especially with it being our first year at the park, we are learning so much about it.” GemaPark’s ability to provide control and adaptability has clearly been a success for the new management team, ensuring a strong operational foundation from day one.

WITH GEMAPARK you benefit from updates as they happen so the system you are using is never outdated.

A significant advantage of GemaPark is its ease of use, a factor that Rachel greatly appreciates. “GemaPark is a very efficient system which I have found very simple to train office staff on. The help guide is a brilliant addition and always there as a reminder. I like the process of making bookings as it is easy to explain how to use, and everything is very clear on the screen.”

This straightforward usability not only streamlines daily tasks but also reduces training time, allowing new staff members to quickly get up to speed. Rachel also praised the support network provided by GemaPark. “GemaPark are certainly there when you need them and it’s a great relief to know they are when you have a problem. Every ticket I have raised has been dealt with quickly and efficiently.

As everything was brand new to us there were a lot of questions so I raised a lot of tickets. Really happy with everything, it’s a great support network.” The prompt and effective support from GemaPark ensures that any issues are swiftly resolved, enabling the Cae Du team to maintain high standards of service. GemaPark is an internet-based park management and booking system designed to cater to a variety of needs, from self-catering and glamping to touring, camping, holiday homes, storage, and long-term lets.

Its comprehensive features and user-centric design make it an ideal solution for managing diverse holiday park requirements. With the adoption of GemaPark, Cae Du Caravan and Camping Park is well-equipped to offer a seamless and enjoyable experience for all its visitors, reinforcing the Roberts Group’s reputation for excellence in hospitality across North Wales.

With a growing Cloud booking system such as GemaPark you benefit from updates as they happen so the system you are using is never out of date. Making the most of the new features can also require your input. At the end of each season it is important to check out what new features have been added and seeing if you want to work them into your system.

GEMAPARK IS A VERY EFFICIENT system which I have found very simple to train office staff on.

For example for 2024/25 GemaPark has added Dynamic pricing, Group bookings, Gift Vouchers, Additional accounting features, Full two way Hoseasons integration, ePitch integration, TXGB to name but a few. GemaPark offer a free online review meeting to all our clients whenever they want it to ensure they are getting the most out of the system.

The digital revolution has undoubtedly transformed the way holiday parks, caravan parks, campsites, and glamping sites manage bookings and engage with customers. Online booking systems and apps offer a plethora of benefits, from increased efficiency and customer satisfaction to valuable data insights and enhanced marketing capabilities.

While challenges exist, the ongoing advancements in technology and the increasing demand for convenient, personalized experiences ensure that these platforms will continue to play a pivotal role in the tourism and hospitality industries. For operators, embracing this digital transformation is not just an option but a necessity.

By investing in robust online booking systems and staying abreast of emerging trends, they can remain competitive, attract a global audience, and deliver exceptional holiday experiences. As we look to the future, the possibilities for innovation and growth in this sector are limitless, promising exciting times ahead for both operators and holidaymakers alike.

Cae Du Farm
01654 711234
www.caeducampsite.co.uk

GemaPark
01983 282 420
www.gemapark.co.uk

Roberts Group
01758 719417
www.robertsgroup.wales

Zonal
0800 131 3400
www.zonal.co.uk/holidayparks

PLAY FOR KEEPS

Posted on August 7, 2024

The allure of holiday parks, caravan parks, campsites, and glamping sites lie in their ability to offer a break from the routine, a chance to reconnect with nature, and an opportunity for families to create lasting memories. Central to this experience is the provision of high-quality outdoor play areas.

These spaces not only enhance the holiday experience for children but also provide a significant return on investment (ROI) for the business owners by attracting and retaining guests. Children’s play is a crucial aspect of development, fostering physical, social, and cognitive growth.
In today’s digital age, encouraging children to step away from screens and engage in physical activity is more important than ever. Play areas in leisure settings serve as a catalyst for this shift, offering children a safe and stimulating environment to explore and have fun.

For parents, knowing that their children are happy and engaged allows them to relax and enjoy their holiday, making the overall experience more enjoyable for the entire family. High-quality play provisions are more than just an added amenity, they are a strategic investment.
According to Proludic’s research, 93% of visitors consider play areas an important factor when choosing a holiday park, leisure, or visitor attraction. This statistic underscores the significant influence that play areas have on consumer decisions, making them a key component of successful holiday venues.

ALL OF WICKSTEED’S products are tested to the appropriate British and European Safety standards.

CREATING MEMORABLE EXPERIENCES
Playgrounds contribute to creating memorable experiences that families cherish. Proludic’s findings highlight that the most cherished memories from holidays often stem from the joy and adventure experienced in play areas.
In an era where unique experiences drive consumer choices, leisure businesses that prioritize high-quality, well-designed playgrounds can differentiate themselves in a competitive market. These positive experiences foster brand loyalty and generate positive online reviews, enhancing the reputation of the holiday park.

As guests share their positive experiences with others, either through word-of-mouth or online platforms, the park gains increased visibility and attracts new visitors, thereby ensuring a steady flow of guests and repeat visits. Wooda Farm Holiday Park in North Cornwall exemplifies the impact of investing in play areas. The park recently revamped its play area to reflect the local North Devon coastline incorporating new vibrant play equipment.
This investment not only enhanced the park’s appeal but also provided children with an engaging and enjoyable environment. The timely delivery of the new play area by Proludic ensured that it was ready for the busy holiday season, contributing to a successful and profitable period for the park.

PROLUDIC STRIVES TO ENSURE that their play areas cater to the needs of children from toddlers through to teenagers.

THE FINANCIAL UPSIDE OF PLAY PROVISIONS
Demonstrating ROI on play area investments can be challenging, but strategic planning can yield significant financial benefits. Siting play areas near cafes and other paid leisure facilities can boost revenue by encouraging families to spend more time and money on-site.
Parents can enjoy a coffee or a meal while their children play nearby, creating a win-win situation for both the families and the park operators. Proludic’s primary research supports this approach, indicating that well-placed and high-quality play areas are a compelling factor for visitors. This evidence highlights the financial viability of investing in play areas as part of a broader strategy to enhance visitor satisfaction and increase on-site spending.

INCLUSIVE PLAY
Inclusivity is a key consideration in the design of modern play areas. Ensuring that play spaces cater to children of all abilities not only promotes social integration but also aligns with principles of diversity and equality. Proludic and Wicksteed, two leading providers of play equipment, emphasise the importance of inclusive play spaces.
By offering equipment that accommodates a wide range of abilities, these companies help create environments where all children can participate in play. Inclusive play areas are not just about meeting legal requirements; they demonstrate a commitment to providing a welcoming environment for every guest. This approach enhances the overall appeal of the holiday park, making it an attractive option for families with children of varying abilities.

WICKSTEED HAVE PROUDLY BEEN manufacturing playgrounds in the heart of the UK for more than 100 years

THE ROLE OF QUALITY AND SAFETY
Wicksteed have proudly been manufacturing playgrounds in the heart of the UK for more than 100 years, making them the UK’s premier Outdoor Playground, Leisure and Fitness Manufacturer. As the exclusive UK partner and sole distributor of Berliner Seilfabrik and having recently partnered with Russell Play, we offer a diverse range of distinctive outdoor play equipment, showcasing remarkable imagination and creativity within the market.

Their industry-leading, comprehensive warranties are a testament to the longevity and durability of their products, and also offer a wide range of warranty terms to cover various components, demonstrating their commitment to delivering high-quality solutions that stand the test of time.

As a UK-based company, they are uniquely positioned to provide efficient and responsive support for all your outdoor playground needs. Their headquarters in Kettering serve as a hub of readily available spares, enabling them to swiftly address maintenance requirements and minimise downtime for valued customers.

This proximity to spare parts translates to a faster turnaround, ensuring that your play equipment remains in optimal condition and ready for enjoyment. With the focus on accessibility, they take pride in delivering prompt solutions, enhancing the overall experience of working with them.

PROLUDIC’S RESEARCH found that memorable experiences created through play are often the most cherished by visitors.

DESIGNING OR UPDATING PLAY AREAS:
KEY CONSIDERATIONS When designing or updating play areas, several key considerations can help maximize their impact:
1. Age Inclusivity:
Play areas should cater to various age groups, ensuring that children of different ages find suitable activities. This inclusivity broadens the park’s appeal and keeps visitors engaged.

2. Inclusive Equipment:
Incorporating inclusive play equipment ensures that children of all abilities can participate. This fosters a sense of belonging and promotes social integration.

3. Themed Play Areas:
Themed play areas, like the coastal-themed playground at Wooda Farm Holiday Park, can create a unique and memorable experience that reflects the local environment.

4. Safety and Durability:
High-quality, durable equipment that meets safety standards is essential. This not only ensures the safety of children but also reduces maintenance costs and downtime.

5. Strategic Placement:
Placing play areas near cafes and other paid facilities can boost revenue by encouraging families to spend more time and money on-site.

WICKSTEED’S DESIGN and manufacture bespoke play equipment allowing holiday parks to tailor their play area.

Providers like Proludic and Wicksteed offer comprehensive support, from initial design consultations and cost estimates to installation and ongoing maintenance. Their expertise ensures that play areas are not only fun and engaging but also safe and durable.
Wicksteed’s capability to design and manufacture bespoke play equipment allows holiday parks to tailor play areas to their specific needs and themes. This flexibility ensures that each play area is unique and aligns with the park’s overall branding and environment.

Investing in high-quality, inclusive play areas is a strategic move for holiday parks, caravan parks, campsites, and glamping sites. These investments enhance visitor experiences, foster brand loyalty, and provide substantial financial returns. By understanding and leveraging the power of play, leisure businesses can create memorable experiences that attract and retain visitors, ensuring long-term success and profitability.
Incorporating diverse, inclusive, and well-designed play areas can transform a holiday park into a preferred destination for families. As the demand for unique and engaging experiences grows, those who prioritize the quality and inclusivity of their play provisions will stand out in the competitive leisure market.

By partnering with experienced providers like Proludic and Wicksteed, holiday parks can ensure that their play areas are not only fun and engaging but also safe, durable, and reflective of their unique identity.

Proludic
0115 982 3980
www.proludic.co.uk

Wicksteed Playgrounds
01536 517028
www.wicksteed.co.uk

Children's play is a crucial aspect of development, fostering physical, social, and cognitive growth.

THE PET POUND

Posted on May 17, 2024

Longstanding Hoseasons partner Hemsby Beach Holiday Park has always been pet-friendly, but owners Richardsons Leisure Limited started to understand the real value of investing in the pet pound in 2018. It was at that point that Chief Executive, Greg Munford, took the conscious decision to increase the number of pet-friendly units at the park from 24 to 44.

Since then and boosted by significant increase in pet ownership during Covid, Hemsby Beach has steadily increased its pet-friendly offering, so that today a total of 116, or 31%, of the park’s 391 luxury holiday homes and lodges welcome guests’ four-legged friends. But it’s not just the number of pet-friendly units that have increased - the quality of those units has markedly improved too, so much so that they are now some of the best the park has to offer, with nearly half featuring a hot tub.

GIVING PEOPLE the chance to be with their pets on holiday obviously comes with a financial benefit.

BOOKINGS UPLIFT
It’s not a surprising strategy when you consider recent Hoseasons stats showing that owners who take a pet see an average 46% uplift in booking volume vs locations that don’t accept a pet. But Greg says gone are the days when pet-friendly meant sectioning off a few shabby chalets on one corner of the park and expecting people to embrace the experience.

“Our purpose is to create an environment where customers can holiday with family and friends and create memories that last a lifetime. For an increasing number of people that means having their pets with them, and that shouldn’t mean having to compromise on the quality of their holiday experience – quite the opposite in fact, which is why we’ve made the changes and investments we have and why we take our approach to looking after pets and their owners so seriously.”

One example of this is the £10k Richardsons Leisure recently spent on decking gates for its pet-friendly lodges and luxury holiday homes – something that was requested by pet owners keen to maximise security for their pets and in turn enhance their own holiday experience. The park also provides dog-friendly areas in its restaurant and entertainment venues and shares information with guests about the best dog walks in the area, as well as a list of useful contacts including local vets, pet shops and other services.

RICHARDSONS LEISURE recently spent £10k on decking gates for its pet-friendly lodges.

PAYING DIVIDENDS
It’s an approach that is clearly paying dividends in terms of bookings, with Hoseasons data showing that the park saw a 24% increase in pet bookings last year compared to the year before, and a massive 106% increase compared to 2 0 1 9. Greg says being pet-friendly also leads to wider benefits for the park beyond the bottom line.

“Giving people the chance to be with their pets on holiday obviously comes with a financial benefit, but it also really adds to the happy, relaxed atmosphere on park too.” Hemsby Beach Holiday Park is part of Hoseasons’ Go Active Breaks+ Collection and sits just 350 yards from the golden sands and rolling dunes of Hemsby Beach. Greg says the national market insight he gets from his long partnership with the brand has been invaluable in making investment choices.

“Obviously Hoseasons provide us a good number of bookings, but the true added value comes from their sector expertise and commercial acumen, both of which make all the difference when considering large-scale investment in specific accommodation types and the right accommodation mix,” says Greg. “The scale they operate at means their data is second to none when it comes to spotting trends and advising owners accordingly.”

GREG MUNFORD, TOOK the conscious decision to increase the number of pet-friendly units at the park from 24 to 44