holiday park operators

Seven Decades of Family Holidays

Posted on February 10, 2026

A Family Legacy Shaping Five-Star Escapes in the North West...

With more than seven decades of heritage behind it, Holgates Holiday Parks stands as one of the North West’s most established and respected holiday park operators.

Still proudly family-owned, the business has grown steadily while remaining rooted in the values that first defined it in 1956: quality, care and a genuine passion for helping guests create lasting holiday memories. Today, Holgates operates a portfolio of 10 parks, predominantly located across the stunning landscapes of Lancashire and Cumbria.

Nine of these parks sit within 10 to 15 minutes of the Carnforth and Silverdale area – a location long admired for its proximity to the Arnside & Silverdale National Landscape, the Lake District and the Yorkshire Dales. The tenth park extends the brand’s reach into the Ribble Valley, offering a contrasting but equally compelling countryside setting.

A CAREFULLY BALANCED PORTFOLIO
Holgates’ portfolio reflects a deliberate and considered approach to growth. None of the parks are residential, allowing the business to remain focused exclusively on holiday and holiday ownership experiences. Six parks welcome both holiday guests and holiday homeowners, while four parks are dedicated entirely to ownership, offering owners a peaceful, community-focused environment.

Across its six holiday parks, accommodation options are varied and tailored to different guest needs. Five parks offer a combination of holiday caravans, touring pitches and glamping pods, while Hollins Farm stands out as a touring-only park enhanced by two thoughtfully positioned glamping pods.

Complementing the parks is the Holgates Collection of 11 self-catering cottages, all located within easy reach of the core Carnforth and Silverdale area, further strengthening the brand’s appeal to multi-generational families and longer-stay guests. This diversity enables Holgates to attract a wide demographic – from touring enthusiasts and first-time holidaymakers to loyal owners who return year after year.

SILVERDALE HOLIDAY PARK’S flagship leisure complex, featuring indoor swimming pools, spa facilities and a fully equipped gym, open seven days a week.

FLAGSHIP FACILITIES AT SILVERDALE
Silverdale Holiday Park is widely regarded as the flagship of the Holgates portfolio, setting the benchmark for facilities and guest experience across the group. At the heart of the park is a comprehensive leisure complex that rivals many standalone attractions. Open seven days a week, the complex features two swimming pools alongside a fully equipped gym, steam room, sauna and spa pool.

Beyond leisure, guests and owners can enjoy a large restaurant and bar, a bowling alley, arcade, soft play area, pitch & putt, ice cream parlour and on-site shop – creating a true all-weather destination. Silverdale also serves as Holgates’ head office, reinforcing its role as the operational and cultural hub of the business.

INVESTMENT WITH LONG-TERM VISION
Recent years have seen continued investment across the estate, with a strong focus on enhancing quality rather than expanding at pace. A standout project has been the redevelopment at Beetham Holiday Park, where 20 new lodges and caravans have been added across a two-phase development.

The first phase completed in 2023, with the final phase finished in 2025, reflecting Holgates’ long-term commitment to careful, phased growth that respects both guests and surroundings. This approach has allowed the business to future-proof its parks while maintaining the character and tranquillity that its owners and guests value.

SET IN THE HEART OF THE NORTH WEST, Holgates parks offer easy access to beautiful walking routes through coast, countryside, and the Arnside & Silverdale National Landscape.

PEOPLE AT THE HEART OF THE BUSINESS
Holgates employs approximately 200 staff across its parks, a mix of full-time and seasonal roles. As a family-run business, the emphasis on personal service and staff engagement is clear, with many team members developing long-term careers within the group.

This stability not only supports consistent service delivery but also reinforces the welcoming atmosphere that has become synonymous with the Holgates name.

ETHOS, CHALLENGES AND SUSTAINABILITY
Holgates’ ethos is rooted in its family heritage and trusted reputation. The business positions itself as a provider of exceptional coastal and countryside escapes, where quality facilities are matched by genuine personal care.

This philosophy has proven particularly valuable during a period of wider industry challenges, including rising operational costs, changing guest expectations and increased focus on sustainability. In response, Holgates has continued to invest in energy efficiency measures across its parks, alongside thoughtful park layouts and landscaping that minimise environmental impact.

Sustainability is approached as an ongoing commitment rather than a single initiative, aligned with the company’s desire to preserve the landscapes that underpin its success.

GLAMPING PODS NESTLED IN NATURAL surroundings, providing a contemporary holiday option across selected Holgates parks.

RECOGNITION AND COMMUNITY COMMITMENT
Quality and consistency have been recognised through industry accolades, with all Holgates parks holding five-star ratings from both the AA and VisitEngland. Netherbeck Holiday Park has also received the prestigious VisitEngland Rose Award, while the Ribble Valley park was named a winner at the 2025 Stars in Tourism Awards.

Beyond tourism, Holgates places strong emphasis on community and charitable engagement. Each year, the business selects a charity to support across its parks. In 2025, Holgates chose Breast Cancer Now, setting an ambitious fundraising target of £10,000 – a figure the team exceeded, reaching £10,319!

LOOKING AHEAD TO A MILESTONE YEAR
As Holgates approaches its 70th anniversary in 2026, the focus remains firmly on the future while honouring the past.

With a loyal customer base, a well-invested portfolio and a clear sense of purpose, the business is well positioned to continue delivering five-star holiday experiences for generations to come Holgates Holiday Parks is a family-owned holiday park operator with over 70 years of experience in delivering high-quality coastal and countryside escapes across the North West of England.

With a portfolio of 10 five-star parks and a collection of luxury holiday cottages, Holgates is known for its commitment to quality, personal service and long-term investment.

Holgates Holiday Parks
01524 701508
www.holgates.co.uk/our-story

PREMIUM SUSTAINABLE GUEST TRANSPORT FOR MODERN HOLIDAY PARKS

Posted on November 11, 2025

Holiday park operators know that first impressions matter – and when it comes to moving guests in comfort and style, it doesn’t get better than the Toro Vista. Vista is Toro’s new all-electric passenger vehicle, designed with the modern leisure sector in mind.

Whether for transporting people across large resorts or connecting different facilities, the Vista range offers a premium experience that will impress guests and reflect well on your business. Smooth, electric and eco-friendly At the heart of the Vista are two HyperCell lithium-ion batteries, with the option of an additional third to ensure all-day dependability.

This advanced technology delivers all the benefits of electric power – less noise and vibration, zero emissions and simplified maintenance – with the industry-leading reliability that Toro is known for. For operators, that means fewer disruptions and reduced running costs, while guests can enjoy a smoother, quieter and environmentally responsible ride.

A beautiful, customisable design Vista combines elegant lines with a sleek finish, creating a people carrier that fits perfectly in any holiday park looking to stand out. The durable TPO plastic body can be painted, wrapped or customised with decals, allowing operators to easily add their logos, strengthen their brands and elevate the look of their fleet.

Built for comfort, resilience and versatility Available in four, six or eight-passenger models, the Vista is adaptable to a wide range of needs. Its sleek design and sturdy build quality make it a durable long-term investment that enhances both operational efficiency and guest satisfaction. And what’s best, the Vista is also a joy to use.

Independent suspension, generous legroom and ergonomic seating ensure every journey is smooth and comfortable for both guests and drivers. Practical touches – from ample storage to an electronically controlled parking brake that engages automatically – add to its ease of use.

Superior guest experience The Vista is already making an impression at one of the world’s most prestigious golf clubs. At Royal Portrush, specially branded Vista vehicles are now in use transporting members and guests between the course and the club’s luxury accommodation, The Rosses.

According to the team, the vehicles not only look brilliant but have significantly improved the overall guest experience. See the Toro Vista in action Want to know more? Holiday park and resort operators will have the chance to see Vista first-hand at the Holiday Park & Resort Innovation Show on 5–6 November at the Reesink UK stand HP 810.

Reesink Turfcare
01480 226 800
www.reesinkturfcare.co.uk

ELEVATE YOUR BUSINESS AT LLT

Posted on July 31, 2025

The Land Leisure & Tourism Show is the UK’s largest event dedicated to holiday parks, leisure, attractions, and rural businesses. The show provides a creative space where you can gather ideas and learn from other experts in the field.

Whether you’re an established industry professional seeking fresh concepts or a newcomer looking to maximise your land’s potential, this event provides a unique platform for networking, learning, and innovation.

This year’s show offers an unmissable opportunity to explore the latest trends, connect with leading suppliers, and discover innovative solutions to enhance your business. Plus, with the Farm Business Innovation Show running alongside, farmers and landowners can access even more expert guidance on diversification and land optimisation.

For 2025, we’re placing an even stronger emphasis on hospitality offerings, helping holiday park operators and rural businesses expand their services and increase profitability. Expect tailored insights into enhancing guest experiences, adding premium facilities, and implementing effective marketing strategies to drive success.

Whether you’re looking to source new products, gain expert advice, or network with industry leaders, the Land Leisure & Tourism Show is the must-attend event to take your business to the next level. Join us on 5-6 November 2025 at the NEC Birmingham and be part of the UK’s most influential event for the tourism sector. Scan the QR code to register for your free ticket today.

The Land Leisure & Tourism Show
www.lltshow.com

LLT IS THE LAUNCHPAD for your next big SHO idea

EXPLORE THE LATEST innovations and speak directly with leading suppliers

SHOW SEASON SPECIAL

Posted on August 7, 2024

Welcome to the Holiday Park, Caravan Park, Camp & Glamp sites related Exhibition Previews, the premier events for the holiday park sector! This year’s exhibitions promise to be an unmissable gathering for industry professionals, offering an unparalleled opportunity to explore the latest innovations, trends, and products that are set to shape the future of holiday parks.

Whether you are a park operator, developer, supplier, or enthusiast, these show’s provides a unique platform to network with peers, gain insights from industry leaders, and discover new business opportunities. Set against a backdrop of increasing demand for unique and sustainable holiday experiences, the exhibitions will showcase a wide range of offerings from cutting-edge accommodation solutions and eco-friendly initiatives to advanced technology and guest amenities designed to enhance visitor satisfaction.

Attendees will have the chance to attend informative seminars, engage in interactive workshops, and witness live demonstrations, all tailored to inspire and inform. Highlights include keynote speeches from renowned experts, panel discussions on current challenges and opportunities in the sector, and a dedicated area for start-ups to present their ground breaking ideas. Join us at this vibrant event to stay ahead of the curve, drive your business forward, and celebrate the dynamic and ever-evolving world of Holiday Parks, Caravan Parks, Camp & Glamp Sites.

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THE GLAMPING SHOW 2024
19th-21st SEP 2024
Location: NAEC, Stoneleigh Park, UK
Web. www.theglampingshow.com

Calling all holiday park operators! Claim your FREE ticket to The Glamping Show 2024. Visitor registration has now opened for The Glamping Show 2024, the UK’s flagship business-to-business event for the glamping industry.

The Show, which is celebrating its 10th anniversary this year, takes place from 19th-21st September at Stoneleigh Park in Warwickshire. Tickets are free of charge and give visitors access to the extensive exhibition showcasing the latest products and services for operators of holiday parks and glamping, caravan and camp sites, as well as complimentary access to an unmissable programme of seminars designed to help site owners, and those looking to open a site, maximise return on investment.

In the last decade, glamping has become increasingly popular and the industry has grown to become a prominent part of the leisure sector. This year’s Show welcomes both new and returning exhibitors from across the sector including manufacturers of bell tents, wigwams, pods, shepherds’ huts, cabins and gypsy caravans, along with eco toilets, portable washrooms, storage containers, hot tubs, lighting, fire pits, barbeques, accessories and a whole lot more.

So, what are you waiting for? Put the date in your diary and claim your free ticket to The Glamping Show 2024 at www.theglampingshow.com and click ‘GET FREE TICKET’.

 

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SALTEX 2024
30th - 31st OCT 2024
Location: The NEC, Birmingham, UK
Web. www.saltex.org.uk

Holiday parks are all about creating idyllic escapes. For grounds maintenance staff, the pressure to maintain flawless landscapes and stay ahead of the curve is real. This is where SALTEX 2024 comes in. As the premier event for grounds management professionals and volunteers, SALTEX 2024 promises to redefine standards in the field.

Taking place on October 30th - 31st at the National Exhibition Centre (NEC) in Birmingham, the leading exhibition offers unparalleled opportunities for networking, education, and innovation. Renowned for its commitment to excellence, SALTEX showcases the latest products, services, and technologies, giving attendees the insights and resources needed to thrive in today’s dynamic landscape.

This year’s theme, “Uniting the industry, powering progress” highlights how SALTEX connects thousands of professionals from across the world. Attendees can look forward to expert-led seminars, live demonstrations, and the opportunity to engage with industry leaders.

Learn how to tackle common challenges, from pest control to irrigation, and discover new techniques to keep your park pristine year-round. Join us at SALTEX 2024 and take the first step towards elevating your holiday park to new heights.

Register now to secure your place at the forefront of the grounds management industry.

 

 

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LAND, LEISURE & TOURISM SHOW
6th - 7th NOV 2024
Location: The NEC, Birmingham, UK
Web. www.lltshow.com

Grow your business at the Land, Leisure and Tourism Show as is the UK’s largest event for rural businesses, holiday parks, leisure and attractions. Celebrating its eleventh year, the show has newly rebranded to provide a platform for businesses to network, generate leads, showcase products and boost brand awareness.

For your convenience the event now features three great zones, Holiday Park & Resorts Innovation, Family Attractions and Leisure, Food and Beverage. Plus, this year the Land, Leisure and Tourism Show is co-locating with the Farm Business Innovation Show, which helps farmers and landowners find ways to diversify and optimise their land.

Verity Hyland, Event Director, Agriconnect said: “We can’t wait to welcome everyone to the newly named Land, Leisure & Tourism Show this year, it’s looking to be bigger and better than ever.” Mark your calendars for the Land Leisure and Tourism Show at the NEC Birmingham, 6-7 November. Join us and be part of shaping the future of UK tourism.

Scan the QR code or email the team at events@agriconnect.com for more information.

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UK POOL & SPA AWARDS
5th DEC 2024
Location: The NCC, Birmingham, UK
Web. www.ukpoolandspaawards.co.uk

Entering the 2024 UK Pool & Spa Awards is a golden opportunity for holiday parks, caravan parks, and campsites to showcase their exceptional facilities and gain national recognition for their commitment to providing outstanding aquatic experiences.

These prestigious awards celebrate excellence across the pool and spa industry, highlighting innovative designs, superior customer service, and the highest standards of maintenance and safety. By participating, your park not only stands a chance to win one of the coveted titles but also benefits from enhanced visibility and credibility within the industry.

Winning or even being shortlisted can significantly boost your marketing efforts, attracting more visitors and setting you apart from competitors. It is also an excellent way to motivate your staff, recognizing their hard work and dedication. The entry process is straightforward, and the exposure your park will receive through various media channels can lead to increased bookings and customer trust.

Don’t miss out on this chance to highlight your park’s exceptional offerings, from state-of-the-art swimming pools to luxurious spas and wellness facilities. Enter the UK Pool & Spa Awards today and let your park shine as a beacon of excellence in the holiday and leisure industry.

Entries close in September 2024, don’t delay and enter your facilities today!

 

MIND-BENDING CHALLENGES

Posted on March 12, 2024

MIND-BENDING CHALLENGES

Reporting from the Hoseasons Owners Conference & Awards...

THE ANNUAL HOSEASONS awards were presented at a glittering Gala Awards ceremony.

Hoseasons, one of the UK’s leading self-catering accommodation specialists, with more than 30,000 British destinations in coastal and countryside settings, gathered for its much-anticipated annual conference and awards event recently. From lodges and parks, to boats, cottages and apartments, the Hoseasons brand offers the widest available range of self-catering holidays in the UK accommodating 2.1 million holidaymakers and more than 170,000 pets every year and is part of Awaze - Europe’s leading managed vacation rentals and holiday resorts business.

More than 600 delegates gathered at the prestigious Celtic Manor Resort in Newport, Wales, in November and were rewarded with a packed conference programme and supportive trade exhibition. Many of the conference presenters were from the Awaze in-house team with an impressive injection of expert business and motivational speakers - all topped-off by a star appearance from comedian Tom Allen who co-hosted the Awards presentations.

Lead presenter, Daisy McAndrew, talked about the ‘mind-bending’ challenges holiday park operators had faced in the past ten years following Brexit, the pandemic, war in Ukraine, or five Prime Ministers and the cost-of-living crisis. She set the stage with Hoseason’s Simon Altham. Catherine Smith and Kris Penny gave an insightful talk on revenue management emphasising the importance of effective revenue management strategies for maximising revenue.

SPECIALLY SELECTED TRADE suppliers at the Hoseasons conference including Compass Insurance.

Andrew Goward and Luke Hansford shared key insights and industry trends that are shaping the industry’s future. Daniel Hulme (PhD), an AI and tech expert, shared mind-blowing insights into the future of AI technology before Martin Rovsing and Blake Carroll Fulford-Brown showcased innovative product designs and future technology that will enhance customer experiences. John Crosby’s presentation on Hoseasons’ marketing achievements highlighted the impactful campaigns and strategies Hoseasons have implemented.

Guest presenter, Tori James took delegates on an incredible journey of resilience and determination. Her storytelling was captivating and reminded us of the power of perseverance. Jamaine Campbell from Elite Dynamics, the Headline Sponsor, shared valuable insights on how the company’s partnership has truly elevated holiday park experiences. Adam Boulton, a renowned political broadcaster, discussed the impact of politics on the tourism industry.

His analysis shed light on the challenges and opportunities we may face. Rupa Patel, Laura Smith, and Dan Taylor provided an update on regulatory changes affecting our industry. Their work shapes the new rules to benefit our owners. The business development team discussed innovation and industry trends. They highlighted the importance of collaborating with Hoseasons for new developments.

THE BUSINESS DEVELOPMENT Panel is a popular part of the annual Hoseasons Conference programme.

Jason Fox inspired delegates with his session on resilience and overcoming challenges. He reminded us that the right mindset can conquer any obstacle before the impressive day-long programme was round-up by Hoseasons CEO, Henrik Kjellberg. Delegates included Gregg Mumford, Chief Executive of Richardsons Group that offers varied accommodation at its Hemsby Beach Holiday Park as well as holidays afloat on a fleet of over 200 boats on the Norfolk Broads.

Greg said they offer a combination of direct bookings and bookings through Hoseasons with slightly more coming through Hoseasons for the dry holidays and 60 per cent booking directly for boats. He confirmed “One of the main things you get working with Hoseasons is that you get the overall picture of the domestic tourism market including insights, such as which accommodation types are booking and how well they will yield,” Greg shared when he talked to Holiday Park SCENE magazine.

“The Conference enables everybody to come together and share your insights individually and there is always a great line up of presenters.” Hemsby Beach Holiday Park will offer close to 400 units this year following the addition of pet-friendly lodges with hot tubs. The resort also offers a popular Clubhouse, a show bar that seats 420 people, restaurant and family entertainment centre. The Hemsby team also work with Hoseason’s Go Active scheme offering climbing walls, and high ropes.

DAISY MCANDREW set the stage with Hoseason’s Simon Altham.

“One of our biggest challenges is predicting the market year on year and Hoseasons are great with statistics and advice on this,” Greg adds. “The external speakers are very good but it is equally important to hear from the Hoseasons team and I value the panel discussion they have.” Sarah and Jeremy Barber, now working alongside son-in-law Richard Broome, began diversifying their 357 acres of rolling farm land in 2016 adding just three holiday lodges and evolving up to a current stock of 16 holiday lodges with hot tubs.

“We have only booked through Hoseasons right from the start,” said Jeremy. “Although they book through Hoseasons, we like to offer the personal touch and make an effort to give each lodge plenty of space and a friendly greeting on arrival,” he continued. “We did not come to the conference at first because we did not release how much was on offer,” he said. “We have really appreciated the Hoseasons involvement and the return on holiday lodge investment has been colossal,” he added.

Love2Stay owner, Mark Debb, of Salop Leisure was an enthusiastic supporter: “The Hoseasons reach is phenomenal,” says Mark who says the stand-out resort still manages to retain its individuality while benefitting from the multi-million Hoseason reach. “We want as much return as possible to reinvest as much as feasible,” says Mark who says with raw materials increases it is now taking two and a half years to see a return on investment of a £45k lodge compared with 12 months pre-pandemic.

DELEGATES MINGLED with a host of selected trade suppliers for a complimentary exhibition.

BEST IN BRITAIN
A prestigious roll of honour at the evening awards presentations heard Henlle Hall Woodland Lodges, near Oswestry, had scooped the Best in Britain Award for the Small Park category for the second year in a row. The park was also named Best Small Lodge Escape destination in the Heart of England.

Commenting on the park’s success, Cosmo Lloyd and Keeta Thomas, Joint Owners of Henlle Hall Woodland Lodges, said: “We were really pleased to be recognised with the regional award, but being named Best in Britain for the second-year running has really blown us away! In the end it all comes down to the hard work the team puts into looking after our guests. They do a fantastic job when it comes to providing excellent holiday experiences and that’s why we have so many happy customers.”

Henlle Hall Woodland Lodges is part of Hoseasons’ Magnificent collection – encompassing six locations across the UK featuring the highest level of luxury accommodation, service and innovation. Another hat-trick winner was Selsey Holiday Park, named Best in Britain for the quality of its food by staycation specialist Hoseasons. The park also won the Customer Choice Food Award for Family Fun Destinations as well as the award for the Best Family Fun Destination in the South of England.

HOSEASONS SURPRISED party-goers as top comedian Tom Allen co-hosted the recent awards.

Andrew Sheerin, Sales & Marketing Director at Cove UK, the parent company of Seal Bay, said: “Winning three awards in one night, including one for being the Best in Britain, has really blown us away! In the end it all comes down to the hard work and dedication the team puts into looking after our guests. They do a fantastic job and that’s why we have so many happy customers.”

Speaking after presenting the awards in front of more than 600 operators, industry suppliers and members of the Hoseasons team, Luke Hansford, Senior Vice President - Supply at Hoseasons, said: “It takes something special to be named Best of Britain at these awards, particularly when you consider the quality of the competition.

EV RANGE ANXIETY ROADBLOCKS

Posted on October 25, 2023

EV RANGE ANXIETY ROADBLOCKS

Funding support available for holiday park operators...

47% OF THE AVAILABLE public charging network, or 19,044 charge-points, can be found in destination locations.

Identified as the main concern for EV drivers in Zenith’s EVXperience report, range anxiety and the struggle of finding somewhere to charge-up on long journeys, stands as a major roadblock to enjoying an EV staycation. Having the option of charging at your destination, for many, will make the difference between a relaxing family vacation or a weekend trawling the countryside trying to get charged up.

Holiday park operators could be eligible for government grants of up to £14,000 towards the purchase and installation of new chargepoints through the Workplace Charging Scheme (WCS). This grant covers up to 75% of the total cost of chargepoint purchase and installation, up to £350 per socket.

Charging tariffs can now be completely customised: you can segment pricing for different groups, like staff and public. Tariffs can be raised during peak hours, and you can even reserve chargepoints for certain visitors at certain times -- meaning you can guarantee your guests will have charging available to them.

Thanks to their recent partnership with Wattif EV, Rolec is in the unique position of being able to offer partial and fully-funded options to EV customers. If you did want to take part in the WCS, applications close at the end of March next year.

TURNKEY SOLUTIONS
Wattif’s 100% fully funded turnkey solution covers the cost of charge-point installation, purchase, maintenance, and software. Meaning you can install charging infrastructure without any risk of investment for the business. Alternatively, you can take advantage of a 50% partially funded option.

If you opt for this alternative, Wattif EV will take responsibility for the cost of installing, maintaining, and operating your charge-point but the initial upfront cost will be shared between the two. According to the International Energy Agency, the number of electric cars on the road globally surpassed 10 million in 2020, despite the COVID-19 pandemic.

This trend is expected to continue as more manufacturers invest in electric vehicle technology. Almost half (47%) of the available public charging network, or 19,044 chargepoints, can be found in destination locations. By adding charging to your list of facilities, EV drivers will have the security of knowing that they won’t have to plan their trip around charging, which will encourage them to favour your park for their next short-break or summer holiday.

Rolec
Tel. 01205 724754
E. enquiries@rolecserv.co.uk
www.rolecserv.com

HAVING A BLAST!

Posted on May 10, 2023

HAVING A BLAST!

Add a splash of waterplay to your on-site visitor appeal...

THE SAILBOAT SPLASHPAD is top attraction at Willen Lake in Milton Keynes.

The height of the season is the ideal time to review your current water play offering – or even a new attraction. An objective survey, with your guests in situ, will help identify strengths, weaknesses and opportunities for enhancements through investment.

“We recommend holiday parks and visitor attractions contact us towards the end of the summer into early September to embark upon a design process if they would like new water play in location for their following season,” advises Michelle Minns-Sykes of leading water play provider, Ustigate Waterplay. “This provides ample time to play around with some great ideas and to apply attention to detail.”

 

TURNKEY APPROACH
The typical duration for a full turnkey solution in design and build, from order to completion, is 16 weeks. A smaller scale aquatic scheme can be created in as little as two weeks.

Certified products can be selected from a nautical theme a sailboat with a captain’s wheel, tipping bucket and cannon to a nature theme picking out a choice of trees and leafy features. All themes offer varied water effects, with several products that also have 360° rotation ability.

MANY PRODUCTS WITH ROTATIONAL abilities place the water directions and water effects in the water player’s hands.

AQUATIC PLAY
Modern day aquatic play has accelerated in terms of its product development in the last 30 years. No longer seen as a static above ground feature that sprays water from a variety of heights and differing directions, there are many products with rotational abilities that place the water directions and water effects in the water player’s hands.

Ustigate’s Splashpad® collections include Toons, Sea Silhouette, Watergarden, Nautical, Contemporary, Classic, Water Journey™, New Fine Mist, Spraylink™, Ground Sprays, Poolplay™, Lazy River and New Coreoplay Playable Fountains. All available in a rainbow of colour choices, many products are complemented with translucent Seeflow™ to reflect aesthetically pleasing and colourful shadows around the environment when sunshine and water are present.

Ustigate’s most popular water play theme is the award-winning Explora water play scheme, designed and developed to engage children to move, push, pull, spin and splash. Explora features Luna with Twistnozzle™ enabling children to push and pull to change the direction of the fine, water sprays and there are a variety of play items with different sized orbs and water effects that invite children to spin and spash.

The orbs in Bobble No.1 and Bobble No.2 are self spinning and invite children to a close-up, hands-on experience with water. “Our new build services include the design, installation, water testing, commissioning and staff training prior to handover,” says Michelle who adds: “Our 57 years of aquatic play fruition provides us with knowledge, experience and expertise and an enquiry begins with gathering information, a meeting, site survey and design brief.”

The award-winning team is celebrating 20 years of aquatic play partnership with Vortex Aquatic Structures International Inc this year. With all projects unique, a typical budget for any water play scheme, location and installation needs to cover the play equipment value, plant room and connection to services.

Ustigate offers a portfolio of 150 individual Splashpad® products and 50 different ground spray options, all formed from collections to fit an abundance of themes and environments. Splashpads and water play projects come in all shapes and sizes starting with supply only of interactive water features to compliment and enhance a pool setting to full turnkey solutions in the design and installation of new facilities featuring inclusive splashpads, Elevations™ and waterslides.

USTIGATE’S MOST POPULAR WATER play theme is the award-winning Explora scheme.

FLOW RATE
Ustigate offers a complete design to installation services and we also collaborate with architects appointed by holiday park operators to design and install new water play facilities. Quite often a holiday park will be enhancing their facilities and the water play will sit within a larger development. The Pool Water Treatment Advisory Group (PWTAG) recommends a recirculation water system will consist of a two tank system; one tank for the clean water and another separate tank for the dirty water.

Following play, water will drain into the dirty water tank and it will only enter the clean water tank when it has passed through UV filtration and water treatment, making it clean and fit for play again. This system is the equivalent of the water management for a swimming pool and it guarantees one body of water to be of the highest quality and safe for public interaction. All water is chased to drain after play resulting in a water play area without any water depth that does not require lifeguards.

A splashpad is designed with age appropriate zones, making it the perfect playscape for young children to build their water confidence as well as providing an arena for older children that arrive with water confidence to enjoy being soaked by a tipping bucket or some cannon fun with their friends and family. There are many products that engage collaborative and cognitive play and the benefits of the Vortex product line available from Ustigate is their playability.

Aquatic play is no longer offered from static products that spray alone because there are products with exclusive technologies such as Twirltec™ and Turntec™ enabling children to take their aquatic play items on a full 360° spin - resulting in twirlling, spiralling water patterns as well as a change of water direction. The products engage children to interact together and the technologies engage children to interact with the products - the water play moves from a ‘beyond control’ tipping bucket to placing the water play and water direction into the excitable hands of the water player; promoting physical, mental and social development as well as maximising fun.

Spraylink™ and Ground Sprays are all round favourites that will appear in all designs because of the fact they are inclusive and popular with all ages and abilities. The most popular ground sprays are straight up Jet Streams, arched Water Tunnels, Team Sprays where children work together to cover up nozzles to create a bigger splash and Hop and Star because children love to bounce and splash.

Sustainability, environment and economy are key drivers for our future and remaining active outdoors is key to our good health and livelihood. The IPCC of the United Nations have advised heat waves are expected to become more frequent, more intense and longer lasting because of climate change. Trending worldwide is more planting, climate shelters, cooling stations and less carbon emissions to slow the rate of climate change.

DIPPY THE DINOSAUR helped boost visitor numbers to Roarr park by 18 per cent.

ECO CREDENTIALS
Ustigate has introduced their new Fine Mist collection featuring Refresh and Glomist with solar LED’s - products designed and developed by Vortex to keep us cool! Refresh is an attractive, arched product with two refreshing misty water effects; also provided with a UV stable toeguard. Glomist is offered at two different heights, provided with integrated activation, either three or five misty water jets and solar LEDs. The solar cell battery is rechargeable.

Both Refresh and Glomist are low consumption water misting products that are fed from potable water making them economic to run and environmentally friendly to local landscape. Also launched in March this year, Ustigate offer a choice of six pre-designed Coreplay Playable Fountains that include Sunset, Rainbow, Ocean, Volcano, Firework and Wave! A choice of animated dancing water jets with sequenced water movement and colourful lighting.

Ustigate offer the addition of solar PV to reduce the carbon footprint of the facility and electricity costs. Water is conserved via the manual setting of the height of the water features as well as grouping play items together for feature activation on at the same time. Controllers provide information on water usage, water treatment and critical plant room equipment. Remote access is available for facilities that have an internet connection in the plant room.

“This methodology conserves water as well as adding to the excitement and anticipation of not knowing which water feature will pop up next,” explains Michelle. “If for any reason children are being entertained elsewhere, the water play will be in sleep mode until children come along and press the button to start the flow. “ The majority of the Splashpad® Product Index is available with a Safeswap™ anchor providing the ability to exchange products in the future without the need to break the ground.

 

The Safeswap™ anchor system enables a water play area to be established in phases as well as guaranteeing a facility will remain modern and cost effective to modernise in the future. For group operators with several splashpads, products can be rotated between sites to keep water players intrigued and excited. Our ground sprays can also be exchanged for a variety of different and fun water effects. A water play facility is designed and built for life with water play products offered with a 25 year warranty.

Michelle advises: “The Ustigate team is proud of all of our projects in our 57 year history and the fact we are renowned for providing high quality aquatic play facilities. “Three of our projects have been awarded Water Leisure Venue of the Year at the UK Pool and Spa Awards for three consecutive years,” she points out.

Michelle adds: “Pick a company to work with that has been in operation for the same duration as the warranty because it proves they will still be trading and available to honour the warranty for its full life term.” She concludes: “Take the time to visit some sites where you can see the choice of water play products in operation; it is a big investment and quality and maximising interactive playability should be at the forefront of decisions.”

Ustigate Waterplay
01322 424445
sales@ustigate.co.uk
www.ustigatewaterplay.co.uk

ADVICE ON ENERGY COST SAVINGS

Posted on October 26, 2022

ADVICE ON ENERGY COST SAVINGS

In a bid to help hospitality with the energy costs crisis, the not-for-profit Zero Carbon Forum is offering free energy saving guidance from its Save While You Sleep initiative. The aim of the scheme is to help businesses, like holiday park operators, reduce their power usage overnight to cut costs and carbon.

UK Hospitality estimates that 10,000 business could shut permanently in the coming 18 months. While bosses of companies owning almost half of the UK’s 47,000 pubs said that thousands of pubs face closure without urgent government support to soften the blow from soaring energy bills.

Mark Chapman, founder of Zero Carbon Forum said: “We look forward to seeing what Government intervention is provided to support our sector, but we want to provide all our knowledge and insight to try to help every operator in the industry during this crisis.

“By sharing the data and analysis gleaned from our members’ overnight energy usage made into a range of accessible resources, including engagement training and checklists, operators can engage their teams quickly to reduce energy waste and save on costs and carbon.” The Save While You Sleep programme was officially launched following member trials, which have realised energy savings per outlet worth £6,000 per annum at 2021 market rates.

SMART METERS
It works by combining energy and carbon analytics with operational training and ongoing coaching. Existing energy smart meter data is run through Zero Carbon Services’ proprietary intelligence platform, to identify energy wastage every day and night.

Advice and guidance is straightforward but impactful with processes to save on energy, via a two -stage ‘10-minute’ shutdown process supported by posters and energy checklists for General and Area Managers.

The Zero Carbon Forum is a non-profit organisation which builds on 10 years of carbon reduction collaboration in the UK’s hospitality and brewing sector. It enables members to reach their decarbonisation targets faster, more efficiently and more cost effectively than acting alone.

For more information visit: www.zerocarbonforum.com and www.savewhileyousleep.world

PLAY AWAY

Posted on August 2, 2022

PLAY AWAY

A wealth of inspiration for outdoor holiday location play...

CLIMBING WALLS are all the trend for both adults and children. Pic. Innovative Leisure

 

The last three years have posed some unique challenges to all sectors of the leisure industry, not least for the provision of play facilities in holiday parks and resorts. So ideal timing, for the presentation of some inspirational ideas, to reinvigorate play offerings at Europe’s premier international attractions conference and trade show at London’s Excel from September 12. Attendees at this year’s IAAPA Expo Europe can expect to discover the industry’s latest products and services, including play equipment, water slides, play structures, and much more. IAAPA - it stands for the International Association of Amusement Parks and Attractions – boasts a worldwide membership of nearly 5,000.

The trade show will feature IAAPA’s signature combination of exhibits from manufacturers and suppliers, food and beverage vendors, merchandising specialists, and innovation leaders that strive to develop the attractions and theme parks of tomorrow. When the education conference opens September 12, it will mark the first return of IAAPA Expo Europe to London since 2011. “We are bringing a jam-packed programme, full of inspiration, top-notch education, and ideas regarding the issues that the attractions industry is facing—such as energy costs, labour shortages, revenue streams, and more,” promises Peter van der Schans, Executive Director and Vice President of IAAPA.

 

A WEALTH OF INSPIRATION is on offer at the IAPPA Expo Europe at Excel this September.

 

JAM-PACKED
“We will showcase the opportunities our members can gain from these challenges, as well as explore trends in technology, sustainability, and guest experience,” Peter continues. “Attendees will learn the latest industry trends from leaders across the world and discover insights to improve campground operations, address holiday resort needs and enhance caravan park offerings.” While targeted events like IAAPA Expo Europe help focus the mind, another vital source of learning is from our fellow holiday park operators.

With the current boom in British staycations following the pandemic and the ensuing travel chaos, many parks are choosing to add to their adventure activities which involve the whole family and attractions such as high ropes and climbing towers are perfect for keeping everyone active whilst having fun and creating perfect holiday memories. The key message is: invest in outdoor play and you will be rewarded with happy families who are much more likely to return to your park – and tell their friends about it.

 

 

EARTH-FRIENDLY
Standing out from the crowd for its eco-credentials, play specialists, Kompan can now deliver a full circular playground using sustainable materials, including ocean waste. Green panels on the company’s BLOQX range are made of 75% post- consumer ocean recycled waste. The dark teal panels on their green play units and freestanding items are made of 100% post-consumer recycled waste.

All decks for our largest product series are made of 75% post-consumer ocean recycled waste. “We don’t just claim we are green,” declares Kompan’s Gary Wallis. “We want to validate our claims with a third party to be as open and transparent as possible about our green initiatives. “Therefore, we have worked with Bureau Veritas, the organisation behind the global ISO certifications, to verify our calculations of recycling and carbon emission.”

As a member of The British Holiday and Home Parks Association, Sovereign Play understand how important it is to stand-out in such a competitive staycation and leisure market. A Sovereign play area will do just that. Together with construction companies and architects, Sovereign work diligently transform open spaces and dull tarmac areas into exciting environments for all ages and abilities to enjoy. Parents will often take into consideration the available facilities when deciding on where to stay, and research shows that families are significantly more likely to visit a site with a playground. “Having a safe and secure play area for children to socialise, have fun and stay active will keep families on site for a larger portion of their stay with you and increase your value to customers,” advises Sovereign’s Jordan Randall. “If you are unable to find the perfect equipment for your space, we can also work with you to create bespoke and one-of-a-kind items that fit your space and clientele.”

 

SECONDARY SPEND
The perfect business recipe for play success is to create ‘stay and play’ zones where all the secondary spend benefits such as a café and ice cream bar are close at hand and reaching their full potential. During May, June and into July of 2022 the Innovative Leisure team have been busy around the UK coastline installing a whole variety of adventure equipment at UK resorts. Many of these are now open and being enjoyed by customers. Back in 2020, Innovative Leisure were part way through installing their Sky Trail High Ropes and Sky Tykes Junior Ropes Courses at two Haven Holiday Parks when COVID-19 first struck.

Despite the pandemic, the new attractions were well received by guests when the parks were able to open. Simon Palmer, Head of Activities and Leisure at Bourne Leisure explains: “These new high ropes activities fit in with our strategy of improving the on-site offering to our owners and guests. They create an exciting focal point for family groups and allow us to do more hourly capacity than previous traditional versions. “The junior courses have already performed well at two other Haven sites. Innovative Leisure has supported us throughout the projects and helped overcome some unique pandemic challenges.” The high ropes courses each have a capacity of 25 participants, allowing for approximately 50 people per hour throughout the day, and are suitable for all but the very youngest of visitors. The Sky Tykes junior ropes courses are seven pole courses and feature the exciting Sky Rail Zip element.

With a capacity of 15 participants at any one time, the Sky Tykes low ropes courses offer a fun, safe experience for adventurers as young as two-years- old, as well as being an excellent introduction to the excitement and challenges of ropes course attractions. Park Holidays have introduced Innovative Leisure Climbing Towers into their range of attractions at two sites and John Flack, Head of Entertainment and Security comments: “Bringing climbing walls to our holiday parks, has brought new energy and excitement to what we can offer our guests at our parks.” John shares: “The value the walls have brought to our entertainment programme has been immense and it is wonderful to see three generations of families enjoying the climbing walls. Innovative Leisure have made the process so simple and helped us at each step of the way.”

 

Due to the high demand for exciting new attractions and experiences,World of Rides have upgraded their twin seat soft-Impact Bumper Cars and Bumper Boats, which are recommended to be suitable for use by eight-year-olds and upwards or as a ‘Parent & Child’ family ride. Bumper Boat Aqua-Football and Bumper Car Bumper-Ball are also a very popular variation game, by including a large inflatable ball into the pool or track and erecting goal areas at either end. The Bumper Splash Boats can either be used in a free-standing above-ground pool or on roped-off area of an existing lake or pool. The self-programmable digital timer unit can easily program the speeds, length of time of ride, and price of play as well as alter the volume of the sound effects. They can also be run on cash or tokens, cashless, or on free play at all-inclusive priced parties, and the current UK price of play is £2 to £3 per three-minute ride! However, a number of major UK resort and holiday park operators have been testing the market at £4 per three-minute ride since Easter 2022.

 

FUN FACTOR
Meanwhile, Devon-based Beverley Holidays has upped the fun factor with the opening on its brand new £300k Land Ahoy Adventure Island, complete with seaside-inspired play park and mini golf course. The all-new £300k attraction is a welcome addition to the family run holiday park group in Paignton, where guests can practice their putting skills surrounded by giant ice creams or slide down a life-size lighthouse.

Designed by Greenspan Projects Ltd, Land Ahoy Adventure Island allows little ones to let their hair down on a selection of slides, swings and climbing nets, or pose for a picture on the giant Beverley deckchairs. The accompanying mini golf course scores highly in the fun stakes, with putters put through their paces around a seaside-inspired course complete with a giant sandcastle and other beach- themed favourites. Beverley Holidays director Claire Flower tells us: “It’s great to see our guests making a beeline for our brilliant new Land Ahoy Adventure Island which opened just in time for Easter, with our very own Beverley Bear and Sandy Starfish mascots being the first to give it a whirl.

“It’s a great addition to our holiday parks, providing a safe and secure space where families can get out in the fresh sea air and create holiday memories they’ll treasure forever away from iPads and TV screens. The feedback has been fantastic and the mini golf really is the best by par.” Project consultant Matt Young of Greenspan Projects Ltd says: “It’s been an absolute pleasure working with the team at Beverley to design and build such and inspiring play space, not just for young ones, but for all ages to enjoy.”

 

 

GREAT TIMES
The project concept was developed around the history of Beverley Holidays’ from when they started out in the late 1950s, by incorporating nostalgic seaside elements from that era, into both the golf and play areas. Matt adds; “We are extremely pleased that the launch has been a huge success and hope that the attraction will provide fun and enjoyment to all for many years to come.”

Claire, whose family has owned Beverley Holidays for almost 65 years, continues: “Holidays are all about creating memorable experiences that stay with you forever.” “There’s absolutely no doubt that letting your hair down and enjoying the company of other youngsters in a safe environment has a massive part to play. “That’s why we have always put a big emphasis on giving children a great time, be it joining our organised park activities or having fun in the pools. Claire adds: “Our new play zone was a big investment, but we’re delighted with the results – and happy that it also gives parents the chance to enjoy a well-earned breather!”

Unfortunately, the days when children played out on the street all day are long gone. For many children today – especially families without gardens – outdoor play only happens on trips to the park or on holidays. From conventional playgrounds and rides to more nature-based facilities, the onus is on holiday park owners and operators to ensure the play facilities they offer are the best they can be.

 

Adam Henson, of Countryfile fame, heads a rural business portfolio initially started by his father, Joe in the 1940s. The award-winning Cotswold Farm Park boasts a variety of outdoor play equipment such as pedal tractors, swings and two large sandpits – one for the smaller tots and one for the bigger kids. Visitors can climb through a combine harvester attraction and test their balance across a log assault course. They offer heaps of fun to be had in two new areas broadly termed as Aerial Play and Quarry Play. Whilst the grown-ups grab a coffee and an ice cream from Dolly’s, the kids can work on their acrobatic skills on the popular Bouncy Pillows feature - gauging who can jump the highest and who has the best star-jump form!

Beverley Holidays
Tel. 01803 843887
www.beverley-holidays.co.uk

Cotswold Farm Park
Tel. 01451 850307
www.cotswoldfarmpark.co.uk

IAAPA Expo Europe
Education Conference: Sept. 12-15, 2022
Trade Show: Sept. 13-15, 2022
www.iaapa.org/iaapaexpoeurope

Innovative Leisure
Tel: 0116 271 3095
www.innovativeleisure.co.uk

KOMPAN
Tel: 01908 201002
www.kompan.co.uk/sustainability

Sovereign Design Play Systems Ltd
Tel. 01702 804299
www.sovereignplayequipment.co.uk

World Of Rides
Tel. 0191 492 0999
www.worldofrides.com

STEPPING UP THEIR GAME

Posted on April 22, 2022

STEPPING UP THEIR GAME

A personal view by Jamaine Campbell of MD Elite Dynamics

THE PANDEMIC INTRODUCED a new audience of people to caravan and lodge holidays.

Solely from an industry viewpoint, if two years of Covid have shown us anything it’s that holiday parks are an increasingly attractive proposition. In the last 12 months we’ve seen huge international conglomerates want a piece of the pie with CVC Capital Partners acquiring Away Resorts & Coppergreen Leisure Resorts, Sun Communities acquiring Park Holidays and Cove Communities acquiring Argyll Holidays – the value of those three combined deals alone close to £1.5bn.

Manufacturers have been responding to record demand for caravans and lodges and holiday parks have had a strong 2021 on the back of what was a challenging 2020 for everyone within the travel and hospitality industry. Almost every week, there’s a new report about land somewhere in the UK being turned into new holiday parks.

Added to that, there’s some pretty impressive amounts of money being invested by holiday park operators to improve, enhance, and introduce new facilities to existing holiday parks and resorts. There will inevitably be people who are desperate to board a plane and fly off to the sun at the first opportunity -- we’ve seen the photographs from UK airports at Easter to prove it! However, for every one of those people, there will be another who can’t face the hassle or who still feels apprehensive or vulnerable travelling anywhere.

NEW AUDIENCE

The pandemic introduced a new audience of people to caravan and lodge holidays, and for the first time in their lives they’ve had their eyes opened to how great they can be and can’t wait to go back. If someone has paid thousands of pounds out for an amazing lodge with a hot tub, they’ll be going back to that park time and time again. Like anything in business… you’ll win some customers, and you’ll lose some, but the demand is still there, and the forecast is still bright. Thanks in part to that demand and in response to new players entering the market, holiday parks are stepping up their game on all levels - investing in facilities and investing in technology.

For many, it’s more than a holiday park now, they’re growing into holiday resorts with multiple revenue streams; everything from golf courses to spa treatments to a range of added value activities. They’re branching out and at the same time coming to understand the benefits of modern business software solutions that can handle multiple revenue streams and growth to multiple parks. Yes, they need a park management system that manages bookings and owners. But now, they also need an integrated CRM system and an Owners App as everyone knows how important it is to engage with customers and owners.

MEMBERSHIP MODULE

They want a membership module if they’ve got any type of leisure facility, they want an Events module if they offer weddings and conferences, they want an activities module if they do yoga or bookable kid’s activities. Then they want key integrations to EPOS and Digital signature and to third-party payment gateways like WorldPay or Sage Pay. The more revenue streams a holiday park has, the more they need a software solution that can bring it all together. For us at Elite Dynamics, the future is more integration and deeper integration to the Microsoft platforms our products are built on.

There are so many exciting third-party integrations and power apps available that can change the way holiday parks operate in terms of efficiencies and exceeding customer expectations; from contactless check-ins and payments to RFID tagging of caravans to scan them on and off parks. For the last six years we’ve been doing what we can to help educate the holiday park industry on the benefits of technology. Although as an industry we’re still several years behind the hotel market on adopting technology, we’re definitely moving in the right direction.

I love this industry. From the first moment I set foot on a holiday park, I loved it. That’s why the driver for everyone at Elite Dynamics is to get the industry to move toward a position where technology isn’t something to be feared, but part of a strategic move to improve business. With dedication, commitment, and focus everyone connected to the industry can benefit from adopting technology and have a greater awareness of what is possible.