dining options

RAISING THE BAR

Posted on May 6, 2026

MAJOR UPGRADES and new attractions are set to welcome guests at Highfield Grange and Vauxhall Holiday Parks in Spring.

Park Upgrades Keeping Guests Coming Back

In the highly competitive UK holiday park sector, the key to keeping guests returning season after season is continual reinvestment. Operators who regularly refresh their facilities, introduce new activities, and enhance the overall guest experience build loyalty, generate repeat bookings, and stay ahead of market expectations.

Modern holidaymakers increasingly seek parks that combine high-quality accommodation with engaging leisure, entertainment, and dining options. Failing to evolve can leave even established parks struggling to meet rising expectations. Innovation doesn’t always have to mean massive expenditure, but a well-thought-out investment strategy can transform a park’s appeal.

From upgrading play areas and leisure complexes to introducing new sports and interactive attractions, small and large enhancements alike contribute to guest satisfaction. Successful investments often have a dual purpose: elevating the visitor experience while supporting local employment and boosting regional tourism.

Operators who take a proactive approach to upgrades also position themselves strongly in awards, reviews, and media coverage, which further strengthens their reputation and revenue. In this issue, we look at some of the standout examples of investment and upgrades across the UK, from multi-million-pound leisure developments to creative re-imagining of classic park attractions, demonstrating how operators are keeping their parks fresh, exciting, and profitable.

“There is a strong argument for rethinking some of the attractions our industry has long provided – and Footgolf is a perfect illustration of this.” - James Loveridge, Highlands End Holiday Park

Parkdean Resorts - £50M Investment
Parkdean Resorts, the UK’s largest holiday park operator, is set to invest £50 million across its portfolio in 2026, focusing on both facilities and guest experiences. Highfield Grange Holiday Park in Essex and Vauxhall Holiday Park in Great Yarmouth will each receive £5 million in upgrades, introducing new attractions such as indoor adventure golf, upgraded high and low ropes courses, and immersive Bear Grylls escape rooms.

Existing Tots Zones are being expanded, and off-road driving ranges will offer activities for children aged four and over. A new sports bar concept, Hat-Tricks, will combine food and drinks with interactive indoor sports like darts and shuffleboard. Beyond enhancing guest experiences, the investment will generate up to 100 new jobs in the local communities.

Steve Richards, CEO, emphasises the importance of ongoing investment: “Guests return to us year after year because they trust us to deliver the quality and consistency they expect. We are committed to raising standards to remain at the forefront of the UK holiday market.” Parkdean Resorts’ record results and numerous Tripadvisor accolades reflect how a well-planned investment strategy pays dividends, reinforcing both brand reputation and customer loyalty.

INNOVATIVE AND FAMILY-FRIENDLY: Highlands End’s Footgolf course reimagines a classic park attraction.

Highlands End Holiday Park – Footgolf Innovation
Not all upgrades require huge budgets. At Highlands End Holiday Park in Dorset, marketing chief James Loveridge replaced the traditional pitch-and-putt course with an 18-hole Footgolf course in May 2024.

The result? More than 15,000 visitors have taken part, generating a twentyfold increase in revenue compared with the old course. The course, designed in-house using local suppliers for obstacles, ramps, and themed signage, combines fun with a family-friendly challenge, appealing to both children and adults.

Loveridge believes the success demonstrates that rethinking traditional attractions can refresh guest engagement and create new profit centres. The park’s recognition in the Dorset Tourism Awards highlights the value of innovative thinking combined with minimal investment.

BROTHERS PHIL AND TIM Brierley mark 60 years since their parents pioneered York House Leisure.

York House Leisure – Celebrating 60 Years with £1M Investment
York House Leisure, a family-run group in North Yorkshire, celebrated its diamond anniversary with a £1 million investment across its parks, including residential parks and the popular visitor attraction Monk Park Farm.

The upgrade included a new animal barn and enhancements to existing attractions. Brothers Phil and Tim Brierley, along with sister Heather, emphasise that the business philosophy of constant reinvestment keeps parks appealing while supporting local employment and community engagement. York House Leisure welcomes more than 80,000 visitors annually, and ongoing upgrades ensure both holidaymakers and residential park residents enjoy a high-quality, safe, and enjoyable environment.

These examples highlight that investment and upgrades are not just about adding attractions— they’re about maintaining standards, enhancing experiences, and building guest loyalty. Whether through multi-million-pound leisure complexes, innovative low-cost attractions, or ongoing enhancements to play areas and facilities, UK holiday park operators are demonstrating that reinvestment is essential for long-term success.

From large operators like Parkdean Resorts to family-run groups such as York House Leisure, the message is clear: staying ahead of guest expectations requires vision, creativity, and a commitment to continual improvement, ensuring visitors return year after year.

Highlands End Holiday Park
www.wdlh.co.uk

Parkdean Resorts
www.parkdeanresorts.co.uk

York House Leisure
www.yhlparks.co.uk

COAST MEETS COMFORT

Posted on November 12, 2025

THE OUTDOOR HEATED pool is the perfect spot to soak up summer sunshine.

 

We visit Whitecliff Bay Holiday Park, a perfect balance of seaside adventure, on-park facilities, and mopdern accommodation...

Located on the eastern coastline of the Isle of Wight and just a short ferry ride from the mainland, Whitecliff Bay Holiday Park is a destination that blends natural beauty with family-friendly fun.

Operated by Away Resorts, the park has established itself as one of the island’s most inviting spots for holidaymakers looking for a mix of seaside relaxation, outdoor adventure, and entertainment on tap.

Whether visiting for a short break or a longer summer getaway, guests quickly discover that Whitecliff Bay is more than just a holiday park – it’s an experience that leaves lasting memories.

A LOCATION LIKE NO OTHER
The park’s crown jewel is undoubtedly its secluded sandy beach. Accessible only through the park or via a coastal path, this stretch of golden shoreline offers the kind of tranquillity and exclusivity that’s rare in today’s busy holiday destinations.

Families can spend hours here paddling in the surf, building sandcastles, or simply enjoying the views across the English Channel. For couples or solo travellers, the beach provides a serene escape, particularly at sunrise or sunset when the cliffs glow with a distinctive hue that gives Whitecliff Bay its name.

FOUR-LEGGED GUESTS are greeted with their very own welcome pack

ACCOMMODATION FOR EVERY STYLE AND BUDGET
One of Whitecliff Bay’s greatest strengths is the range of accommodation available. From exclusive luxury lodges equipped with hot tubs and contemporary interiors, to classic caravans, chalets, and camping pitches for those who prefer a more back-to-nature experience, there’s something for every type of visitor.

Families often gravitate towards spacious lodges with modern kitchens and open-plan living areas, while younger groups and couples enjoy the flexibility of affordable chalets and caravans. Campers are well-catered for too, with well-maintained pitches and access to on-site facilities, making it easy to combine a traditional camping holiday with the perks of a full-service holiday park.

A WEALTH OF FACILITIES
Whitecliff Bay Holiday Park doesn’t just rely on its stunning location to keep guests entertained. The facilities on offer rival those of larger resorts, giving visitors plenty to do whatever the weather. The indoor pool, complete with flume, is a family favourite, while the outdoor heated pool is perfect for lazy summer afternoons.

Younger children love the adventure playground, and the crazy golf course provides light-hearted competition for all ages. The arcade and on-site launderette ensure practical needs are met, while the bike hire service opens up a world of exploration, allowing guests to discover the island’s scenic cycling routes.

A well-stocked shop and welcoming reception make daily life on the park straightforward, while the on-site bar and club deliver entertainment and dining options that extend the holiday mood long into the evening.

A coastal escape where relaxation meets adventure!

FOOD, DRINK, AND ENTERTAINMENT
No holiday is complete without good food and lively entertainment, and Whitecliff Bay delivers on both counts. The bar and club are the social hubs of the park, offering everything from family-friendly performances and themed evenings to more relaxed dining experiences.

During peak holiday periods, Away Resorts often organises special entertainment programmes, with activities ranging from live music and kids’ clubs to outdoor cinema screenings. It’s this sense of community and vibrancy that makes a stay here feel like much more than just a trip away – it’s a chance to immerse yourself in a ready-made holiday atmosphere.

EXPLORING THE ISLE OF WIGHT
While the park offers more than enough to keep families busy, its location makes it an ideal base for exploring the wider Isle of Wight. Just a short drive away, visitors can discover iconic landmarks such as Bembridge Windmill, the Isle of Wight Zoo, and the dramatic Culver Down.

The island is known for its mild climate, scenic countryside, and abundance of attractions, from historic castles to adventure parks, making it a destination in its own right. With bike hire available on site, even car-free holidays are made easy, allowing guests to enjoy the island at a leisurely pace.

WHETHER IT’S A LUXURY LODGE with a hot tub or a cosy caravan, there’s accommodation for every style occasion

PERFECT FOR FAMILIES, COUPLES, AND GROUPS
Whitecliff Bay Holiday Park strikes a balance that appeals to a broad audience. Families love the safe beach, pools, and child-friendly facilities; couples enjoy the romantic coastal setting and peaceful walks; and groups of friends find plenty of opportunities for fun, whether on the beach, in the bar, or exploring the island together.

The variety of accommodation ensures that everyone, from luxury-seekers to budget-conscious travellers, feels at home. Whitecliff Bay Holiday Park on the Isle of Wight encapsulates the best of the British seaside holiday tradition while offering modern comforts and a wide range of facilities.

Its stunning private beach sets it apart, while its excellent accommodation, family-friendly activities, and vibrant entertainment make it a destination that keeps guests coming back year after year. For those seeking a coastal escape where relaxation meets adventure, Whitecliff Bay is a holiday park that truly delivers.

Whitecliff Bay Holiday Park
0333 242 9852
www.awayresorts.co.uk/parks/isle-of-wight/whitecliff-bay/

A SERENE GETAWAY TO NORTH WALES

Posted on February 11, 2025

Beth Connor visits Plas Isaf Lodge Retreat, a perfect peaceful break...

Some of Wales’ most iconic landscapes and heritage sites can be found in the Dee Valley area. Close to the sandy beaches but surrounded by the stunning mountains it’s the ideal retreat! Nestled amidst the rugged beauty of North Wales, the Plas Isaf Lodge Retreat offers a serene escape for guests looking to unwind in nature’s embrace.

Combining the rustic charm of a traditional lodge with the modern amenities that enhance comfort, this retreat is an ideal destination for those seeking tranquillity in a natural and historic setting. Located within a stone’s throw from Snowdonia National Park and other iconic Welsh landscapes, the lodge appeals to outdoor enthusiasts, families, and couples alike.

The accommodation at Plas Isaf are well-designed to blend modern luxury with countryside charm. Each lodge has been thoughtfully decorated with a mix of traditional Welsh character and contemporary comfort, creating a cosy yet refined atmosphere.

From wood-panelled walls to plush sofas and local artwork, every element is curated to enhance the sense of warmth and connection to the local culture. Each lodge includes a spacious living area, a fully-equipped kitchen, and a private outdoor area. Many lodges are fitted with fireplaces, perfect for chilly Welsh evenings, adding a comforting ambiance to evenings spent indoors.

OUR HOT TUB HOLIDAY BREAKS are ideal for an intimate getaway for two or for families looking to relax

The lodges also cater to a range of group sizes, making it suitable for couples on a romantic getaway, small groups of friends, or even families. The bedrooms are comfortable and spacious, with high-quality bedding, ample storage space, and, in some cases, en-suite bathrooms. The bathrooms are fitted with modern fixtures and come stocked with premium toiletries, adding a touch of luxury to the experience.

Some lodges even offer private hot tubs, which are a real treat after a day of exploring the rugged landscapes of North Wales. Plas Isaf Lodge Retreat is well-equipped with a range of facilities aimed at enhancing the guest experience. The retreat offers high-speed Wi-Fi, which is convenient for guests who need to stay connected, although the surrounding environment encourages a digital detox.

The private outdoor areas are a highlight, with many lodges featuring outdoor seating, barbecues, and scenic views, allowing guests to soak in the natural beauty around them. For guests staying in lodges with hot tubs, the experience is elevated even further, as there’s nothing quite like soaking in a warm tub under the stars after a day spent hiking or sightseeing.

The retreat offers communal spaces, including a reception area with knowledgeable and friendly staff who are always ready to help with directions, local recommendations, or even provide a map for nearby walking trails. There are options for laundry facilities, which can be particularly useful for longer stays, especially for guests who partake in outdoor activities.

ALL DARWIN ESCAPES resorts are pet-friendly

While the lodge does not have an on-site restaurant, the fully- equipped kitchens make self-catering easy, and nearby towns offer a variety of dining options, from quaint cafes to classic Welsh pubs serving local delicacies. One of the standout features of Plas Isaf Lodge Retreat is its proximity to some of North Wales’ most stunning natural attractions.

Located a short drive from Snowdonia National Park, the lodge is an excellent base for those looking to explore the majestic mountains, lush forests, and scenic lakes of the region. Popular nearby trails include the paths leading up to Mount Snowdon, where hikers are rewarded with breath taking views.

Other nearby natural attractions include the Conwy Falls, Lake Bala, and the Gwydir Forest, each offering unique opportunities for hiking, fishing, and photography. The lodge is also a short distance from historical landmarks and charming Welsh towns. Betws-y-Coed, a picturesque village known for its quaint architecture and riverside views, is just a short drive away.

Here, visitors can explore local shops, art galleries, and cafes. Additionally, the castles of Conwy and Caernarfon are within driving distance and provide a fascinating glimpse into Welsh history, architecture, and culture. These attractions make Plas Isaf Lodge Retreat a fantastic choice for those looking to combine outdoor activities with cultural exploration.

IT’S A PLACE to disconnect and soak in the scenery

Staying at Plas Isaf Lodge Retreat is a memorable experience that captures the essence of North Wales. The lodges’ rustic charm paired with modern comforts make it a perfect choice for travellers seeking relaxation and rejuvenation. The atmosphere is quiet and peaceful, and with the abundance of natural beauty surrounding the area, it’s hard not to feel inspired by the landscape.

The outdoor spaces and hot tubs add an extra layer of luxury, creating a spa-like atmosphere that enhances relaxation. One of the most appreciated aspects of the retreat is the friendly and attentive staff. Their local knowledge, willingness to provide recommendations, and eagerness to help make guests feel welcomed and well-cared for.

The attention to detail in the lodges, from the decor to the amenities, reveals a commitment to quality that is rare to find, making each stay feel special. Plas Isaf Lodge Retreat in North Wales is an excellent choice for travellers looking to escape the hustle and bustle of everyday life.

Its location, amenities, and thoughtful design make it suitable for a variety of travellers, whether they are seeking adventure in the Welsh wilderness or simply hoping to unwind in a cozy setting. While the lodge may be a bit remote for those looking to stay connected to city life, the seclusion is precisely what many guests love about it.

It’s a place to disconnect, soak in the scenery, and enjoy the quiet beauty of North Wales. Overall, the Plas Isaf Lodge Retreat combines the rustic appeal of a traditional lodge with modern luxuries, creating a memorable getaway. Whether enjoying a sunrise over the mountains from your private deck or unwinding in the hot tub under the stars, a stay here is bound to leave a lasting impression.

Plas Isaf Lodge Retreat
www.darwinescapes.co.uk/plas-isaf
01352 961506

PAWS AND RELAX

Posted on July 30, 2024

A guide on how to boost your bookings through dog-friendly holidays...

As pet ownership in the UK continues to rise, the demand for dog-friendly holiday destinations has surged. For managers and owners of holiday parks, caravan parks, campsites, and glamp sites, catering to this growing demographic presents a significant opportunity to enhance guest satisfaction and boost bookings.

Here’s how you can transform your holiday park into a haven for dog lovers. The UK boasts one of the highest rates of pet ownership in the world, with around 31% of households owning a dog.

For many of these owners, their furry friends are part of the family, and leaving them behind during holidays is not an option. By offering dog-friendly facilities and services, holiday parks can attract this substantial market segment, ensuring higher occupancy rates and increased revenue.

*ACCOMMODATION OPTIONS*
Ensure that your accommodations are suitable for dogs. This includes durable, easy-to-clean flooring, secure outdoor areas, and ample space for dogs to move around. Providing a welcome pack with essentials like dog bowls, waste bags, and a list of local vet services can enhance the experience.

*SAFE AND SECURE SPACES*
Designated dog exercise areas are essential. These should be securely fenced, allowing dogs to play off-lead safely. Adding agility equipment can make these areas more engaging. Clearly marked dog-friendly walking routes within or near the park can also be a major draw.

*ON-SITE AMENITIES*
Consider adding dog washing stations for guests to clean their pets after a day of adventures. Dog-friendly dining options, such as cafes or pubs where pets are welcome, can also significantly enhance the guest experience. Offering pet sitting or dog walking services can provide added convenience for guests who may need some time without their pets.

*RULES AND REGULATIONS*
Clearly communicate your park’s pet policies. This includes leash rules, areas where dogs are allowed, and waste disposal protocols. Providing plenty of waste bins and biodegradable bags around the park can help maintain cleanliness.

EFFECTIVE MARKETING can help ensure that dog owners are aware of your pet-friendly facilities.

*MARKETING YOUR DOG-FRIENDLY FEATURES*
Effective marketing can help ensure that dog owners are aware of your pet-friendly facilities. Highlight your dog-friendly amenities on your website, in brochures, and across social media platforms. Collaborate with pet-related businesses, such as local pet shops or grooming salons, to create cross-promotional opportunities. Encouraging guests to share their experiences on social media, using specific hashtags, can also help build a community of pet-loving travellers and enhance your park’s reputation.

*PARTNERING WITH LOCAL ATTRACTIONS*
The surrounding area can greatly influence the attractiveness of your holiday park. Partnering with local dog-friendly attractions, such as parks, beaches, and walking trails, can enhance your appeal. Providing information about these attractions, including maps and guides, can help guests plan their activities.

*EVENTS AND ACTIVITIES*
Hosting dog-centric events can create a unique selling point for your park. Consider organising events like dog shows, agility competitions, or pet-friendly festivals. These events can attract visitors, provide entertainment, and foster a sense of community among guests.

 

It’s important to ensure that your staff is knowledgeable about all dog-friendly policies and amenities. Training sessions on how to handle common issues, such as barking or stray dogs, can improve the overall experience for guests. Staff who are comfortable and friendly around dogs can also enhance guest satisfaction.

Maintaining a healthy and sustainable environment is essential for the wellbeing of all guests, including dogs. Use eco-friendly cleaning products and ensure that waste disposal systems are in place to manage pet waste effectively. Regularly inspect and maintain dog-friendly facilities to ensure they are safe and hygienic.

Looking at successful examples can provide inspiration and practical insights. Parks like Trevornick Holiday Park in Cornwall have effectively integrated dog-friendly features and reported increased bookings and guest satisfaction as a result. White Cross Bay in the Lake District are offering dog-friendly lodges with enclosed decking areas, dog exercise fields, and even a dedicated dog shower facility.

DOGS AND THEIR OWNERS are big business which is why thousands of holiday destinations are offering pooch-friendly stays.

White Cross Bay Trevornick Holiday Park has gone a step further by offering dog-friendly beaches, dedicated dog walking fields, and a dog agility course. Both parks highlight their pet-friendly features prominently in their marketing materials, attracting dog owners from across the UK.

Transforming your site into a dog-friendly destination can set you apart from competitors and open up a substantial market of dog-owning holidaymakers. By creating a welcoming environment for pets, offering tailored amenities, and effectively marketing your dog-friendly features, you can enhance guest satisfaction and loyalty, ensuring a successful and prosperous operation.

As the trend for pet-inclusive holidays continues to grow, now is the perfect time to embrace the opportunity and make your holiday park a favourite destination for dog lovers across the UK.