PARKDEAN ANNOUNCES PARTNERSHIP WITH COCA-COLA

PARKDEAN RESORTS ANNOUNCES major partnership with Coca-Cola Europacific Partners

Parkdean Resorts, the UK’s leading holiday park operator, has announced a new partnership with Coca-Cola Europacific Partners (CCEP), the world’s largest independent Coca-Cola bottler. An immediate rollout is underway to introduce CCEP’s soft drinks portfolio across all Parkdean Resorts parks in the UK that feature bars or restaurants.

As part of the partnership, CCEP will invest £1.5 million in new, state-of-the-art equipment for Parkdean Resorts’ bars. Guests will soon be able to enjoy a full range of CCEP products, including Coca-Cola Classic, Diet Coke, Coca-Cola Zero Sugar, Dr Pepper, Appletiser, and the Schweppes range.

David Morrison, Retail Director at Parkdean Resorts, said the partnership reflects the company’s commitment to enhancing guest experience across its parks, welcoming over three million holidaymakers each year. He added that the investment will improve both product choice and service quality ahead of the busy holiday season.

Pat Humphries, Associate Director – On Premise at Coca-Cola Europacific Partners, said the collaboration is focused on elevating guest experiences and ensuring teams are equipped with high-quality equipment to deliver excellent service. In addition, select parks will relaunch with Parkdean Resorts’ new all-inclusive offering, with prices starting from £25 per adult and £10 per child per day, including three meals and unlimited soft drinks.

PARKDEAN RESORTS CLEANS UP COASTLINE

THE CLEAN-UP TEAM at Parkdean Resort Cayton Bay Holiday Park in Yorkshire.

Parkdean Resorts, the UK’s largest holiday park operator, has celebrated another successful year supporting the Marine Conservation Society’s Great British Beach Clean. More than 150 volunteers from 35 Parkdean Resorts parks across England, Scotland, and Wales collected nearly 300kg of litter from UK beaches.

Now in its eleventh year of participation, Parkdean Resorts also encouraged inland parks and central offices to take part by organising local litter picks and canal path clean-ups. The nationwide initiative, which attracts thousands of volunteers each year, helps the Marine Conservation Society gather essential data to support its marine conservation efforts.

Tim Scott, Head of Sustainability and Energy at Parkdean Resorts, said: “We’re proud to support the Great British Beach Clean once again and grateful to every volunteer who helped us achieve these fantastic results. Initiatives like this reflect our commitment to protecting our parks and giving back to local communities.”

Clare Trotman, Beachwatch Officer at the Marine Conservation Society, added: “We’re so thankful to Parkdean Resorts and their volunteers. Every piece of litter removed helps protect marine life and provides vital data to influence change.” Parkdean Resorts operates 65 parks across the UK, covering 3,500 acres of diverse natural landscapes.