Associate Director

PARKDEAN ANNOUNCES PARTNERSHIP WITH COCA-COLA

Posted on May 1, 2026

PARKDEAN RESORTS ANNOUNCES major partnership with Coca-Cola Europacific Partners

Parkdean Resorts, the UK’s leading holiday park operator, has announced a new partnership with Coca-Cola Europacific Partners (CCEP), the world’s largest independent Coca-Cola bottler. An immediate rollout is underway to introduce CCEP’s soft drinks portfolio across all Parkdean Resorts parks in the UK that feature bars or restaurants.

As part of the partnership, CCEP will invest £1.5 million in new, state-of-the-art equipment for Parkdean Resorts’ bars. Guests will soon be able to enjoy a full range of CCEP products, including Coca-Cola Classic, Diet Coke, Coca-Cola Zero Sugar, Dr Pepper, Appletiser, and the Schweppes range.

David Morrison, Retail Director at Parkdean Resorts, said the partnership reflects the company’s commitment to enhancing guest experience across its parks, welcoming over three million holidaymakers each year. He added that the investment will improve both product choice and service quality ahead of the busy holiday season.

Pat Humphries, Associate Director – On Premise at Coca-Cola Europacific Partners, said the collaboration is focused on elevating guest experiences and ensuring teams are equipped with high-quality equipment to deliver excellent service. In addition, select parks will relaunch with Parkdean Resorts’ new all-inclusive offering, with prices starting from £25 per adult and £10 per child per day, including three meals and unlimited soft drinks.

MAKING A PARK DIFFERENCE

Posted on April 27, 2022

MAKING A PARK DIFFERENCE

LAURA WILBY, Associate Director of Caravan Guard and Leisuredays, leads by example as the company continues its support for vital heart research.

Leisuredays and Caravan Guard donates £1 to Heart Research UK every time a customer opts for an emailed policy rather than receiving their documents through the post. In 2021, its “Paperless Policies” campaign raised £18,614 for the charity, bringing the total amount raised in the last 12 years to £150,364. The money will be used to fund a PhD Studentship at the University of Leeds.

The student will be working on a project which aims to identify which type of platelet becomes stickier in patients with heart disease. Caravan Guard and Leisuredays lost one of their long-serving employees to heart disease, in December 2020, so they’re delighted to be funding this research project.