modern holidaymakers

RAISING THE BAR

Posted on May 6, 2026

MAJOR UPGRADES and new attractions are set to welcome guests at Highfield Grange and Vauxhall Holiday Parks in Spring.

Park Upgrades Keeping Guests Coming Back

In the highly competitive UK holiday park sector, the key to keeping guests returning season after season is continual reinvestment. Operators who regularly refresh their facilities, introduce new activities, and enhance the overall guest experience build loyalty, generate repeat bookings, and stay ahead of market expectations.

Modern holidaymakers increasingly seek parks that combine high-quality accommodation with engaging leisure, entertainment, and dining options. Failing to evolve can leave even established parks struggling to meet rising expectations. Innovation doesn’t always have to mean massive expenditure, but a well-thought-out investment strategy can transform a park’s appeal.

From upgrading play areas and leisure complexes to introducing new sports and interactive attractions, small and large enhancements alike contribute to guest satisfaction. Successful investments often have a dual purpose: elevating the visitor experience while supporting local employment and boosting regional tourism.

Operators who take a proactive approach to upgrades also position themselves strongly in awards, reviews, and media coverage, which further strengthens their reputation and revenue. In this issue, we look at some of the standout examples of investment and upgrades across the UK, from multi-million-pound leisure developments to creative re-imagining of classic park attractions, demonstrating how operators are keeping their parks fresh, exciting, and profitable.

“There is a strong argument for rethinking some of the attractions our industry has long provided – and Footgolf is a perfect illustration of this.” - James Loveridge, Highlands End Holiday Park

Parkdean Resorts - £50M Investment
Parkdean Resorts, the UK’s largest holiday park operator, is set to invest £50 million across its portfolio in 2026, focusing on both facilities and guest experiences. Highfield Grange Holiday Park in Essex and Vauxhall Holiday Park in Great Yarmouth will each receive £5 million in upgrades, introducing new attractions such as indoor adventure golf, upgraded high and low ropes courses, and immersive Bear Grylls escape rooms.

Existing Tots Zones are being expanded, and off-road driving ranges will offer activities for children aged four and over. A new sports bar concept, Hat-Tricks, will combine food and drinks with interactive indoor sports like darts and shuffleboard. Beyond enhancing guest experiences, the investment will generate up to 100 new jobs in the local communities.

Steve Richards, CEO, emphasises the importance of ongoing investment: “Guests return to us year after year because they trust us to deliver the quality and consistency they expect. We are committed to raising standards to remain at the forefront of the UK holiday market.” Parkdean Resorts’ record results and numerous Tripadvisor accolades reflect how a well-planned investment strategy pays dividends, reinforcing both brand reputation and customer loyalty.

INNOVATIVE AND FAMILY-FRIENDLY: Highlands End’s Footgolf course reimagines a classic park attraction.

Highlands End Holiday Park – Footgolf Innovation
Not all upgrades require huge budgets. At Highlands End Holiday Park in Dorset, marketing chief James Loveridge replaced the traditional pitch-and-putt course with an 18-hole Footgolf course in May 2024.

The result? More than 15,000 visitors have taken part, generating a twentyfold increase in revenue compared with the old course. The course, designed in-house using local suppliers for obstacles, ramps, and themed signage, combines fun with a family-friendly challenge, appealing to both children and adults.

Loveridge believes the success demonstrates that rethinking traditional attractions can refresh guest engagement and create new profit centres. The park’s recognition in the Dorset Tourism Awards highlights the value of innovative thinking combined with minimal investment.

BROTHERS PHIL AND TIM Brierley mark 60 years since their parents pioneered York House Leisure.

York House Leisure – Celebrating 60 Years with £1M Investment
York House Leisure, a family-run group in North Yorkshire, celebrated its diamond anniversary with a £1 million investment across its parks, including residential parks and the popular visitor attraction Monk Park Farm.

The upgrade included a new animal barn and enhancements to existing attractions. Brothers Phil and Tim Brierley, along with sister Heather, emphasise that the business philosophy of constant reinvestment keeps parks appealing while supporting local employment and community engagement. York House Leisure welcomes more than 80,000 visitors annually, and ongoing upgrades ensure both holidaymakers and residential park residents enjoy a high-quality, safe, and enjoyable environment.

These examples highlight that investment and upgrades are not just about adding attractions— they’re about maintaining standards, enhancing experiences, and building guest loyalty. Whether through multi-million-pound leisure complexes, innovative low-cost attractions, or ongoing enhancements to play areas and facilities, UK holiday park operators are demonstrating that reinvestment is essential for long-term success.

From large operators like Parkdean Resorts to family-run groups such as York House Leisure, the message is clear: staying ahead of guest expectations requires vision, creativity, and a commitment to continual improvement, ensuring visitors return year after year.

Highlands End Holiday Park
www.wdlh.co.uk

Parkdean Resorts
www.parkdeanresorts.co.uk

York House Leisure
www.yhlparks.co.uk

HIGHLAND HOLIDAYS

Posted on July 31, 2025

Highland Holidays prides itself on delivering unforgettable holidays in the most iconic and beautiful parts of Scotland. Led by the Campbell family, with Andrew and Emily at its helm, Highland Holidays operates three holiday parks across the Scottish Highlands and Argyll: Ben Nevis Holiday Park situated close to Fort William, Oban Holiday Park on the scenic west coast, and Tyndrum Holiday Park, nestled in the heart of the Highlands.

Ben Nevis Holiday Park opened in 2020, shortly before the world faced its first lockdown. Undeterred, the Campbell family used the time wisely to set about transforming the park into a contemporary and quality destination that offers its guests exceptional access to the incredible beauty of the Scottish Highlands.

Ben Nevis Holiday Park is just ten minutes away from the Outdoor Capital of the UK, Fort William. With a location literally in the foothills of Ben Nevis itself, hikers and outdoor adventurers would be hard pressed to find a better basecamp for a holiday. The broad choice of accommodation with 15 accommodation types means that the park has wide appeal.

Guests can choose from standard and hot tub lodges, caravans, camping pods, as well as touring and camping pitches. Common across all accommodation types are the spectacular mountain views! In 2023 & 2024, Ben Nevis Holiday Park won the Hoseasons Diamond Award for ‘Relax and Explore – Scotland’.

HIGHLAND HOLIDAYS aim to create an authentic Scottish experience for their guests.

The park has been widely praised for the high quality of its accommodation and outstanding guest satisfaction. “Being a family-owned, independent group deeply rooted in the Scottish Highlands gives us a unique advantage,” explains Andrew Campbell, Director.

“We truly understand the local landscape and culture, and we use that insight to craft truly memorable guest experiences. We’ve turned potential challenges into opportunities - for example, the growing demand for diverse accommodation has led us to expand our offerings, from spacious hot tub lodges to rugged camping pods, catering to both comfort-seeking travellers and adventure lovers.”

In 2022, the Campbell family acquired Tyndrum Holiday Park (formerly Pinetrees Caravan Park) and set about modernising it. Positioned on the West Highland Way, this park primarily offers holiday and short-stay accommodation for walkers and road trippers, with 11 different accommodation types on offer.

The park’s location is the perfect stopover for those travelling through to Glencoe, Oban or the Scottish islands, but its stunning setting also makes it ideal for a longer stay. The hot tub pods are a standout feature, offering guests a luxurious glamping experience in a picturesque Highland setting. Holiday home ownership is also on offer with a range of modern lodges and caravans available.

BEN NEVIS HOLIDAY PARK has an outstanding location in the foothills of Ben Nevis itself

A mix of holiday rental accommodation and holiday home ownership is also on offer at Highland Holidays’ most recent investment – Oban Holiday Park (previously known as Gallanach Caravan & Camping Park), which opened in July 2023. This stunning park has a prime location on the scenic west coast, overlooking the Isle of Kerrera and Oban Bay.

Oban Holiday Park offers an impressive 16 different accommodation types but there is a focus on providing high-specification lodge experiences. “We introduced luxury waterfront hot tub lodges at Oban,” explains Andrew Campbell. “Now the primary accommodation on the park, these lodges offer front- row views of the sea, stylish interiors, spacious decking with a private hot tub, and direct access to some of Scotland’s most stunning sunsets - perfect for couples or small groups seeking comfort, relaxation, and a view.”

Another new development on the park is a series of four-bedroom hot tub lodges. Recently introduced, these spacious, premium lodges are ideal for families or groups. Featuring modern interiors, open-plan living areas, private hot tubs, and outdoor decking, the new lodges offer a high-end retreat in a coastal setting.

Holiday home buyers can choose from a selection of stylish new lodges and static caravans. Ownership at Oban offers the opportunity to return time and again to a personal coastal retreat in one of Scotland’s most scenic locations, with the option to sublet when not in use. More exciting new additions at Oban Holiday Park are in the plans for the coming years.

LUXURY WATERFRONT Hot Tub Lodges offer front-row views of the sea and stunning sunsets

The holiday parks business comes with its fair share of challenges – from changing guest expectations to increased competition and the need for sustainable tourism. Highland Holidays has responded by staying true to their core strengths while continuously evolving to meet modern demands. Their business model hinges on quality informing every aspect of the guest experience, as well as a keen understanding of what modern holidaymakers seek.

Each park is pet-friendly, family-friendly, and designed to offer both adventure and relaxation in equal measure. “With multiple parks, our focus is on maintaining consistently high standards across every touchpoint,” explains Andrew Campbell.

“We aim to create memories that last a lifetime through exceptional customer service, carefully selected park locations in stunning natural surroundings, and a range of high-quality amenities and accommodation to suit every guest.” There’s more than a nod to sustainability and seamless integration with those stunning surroundings too.

TOURING AND CAMPING options are also available at Oban Holiday Park.

Oban Holiday Park gets its water supply from nearby hillside springs, making it a particularly environmentally friendly choice. Tyndrum Holiday Park is surrounded by pine forests, home to a variety of wildlife, and offers a children’s quiz to encourage early adoption of eco-responsibilities.

At Ben Nevis Holiday Park, Campbell’s Café serves meals made with locally sourced ingredients, giving visitors a chance to enjoy delicious native Scottish cuisine. Through Highland Holidays, the Campbells are particularly proud to present an authentic Scottish experience for their guests, set against breath-taking landscapes and rich cultural heritage.

“With travellers now prioritising flexibility, pet-friendliness, and multi-generational appeal, we’ve designed our parks to be inclusive and adaptable,” says Andrew Campbell. “Highland Holidays embodies the spirit of togetherness. As a family-run business we truly recognise the importance of family time and the joy of shared experiences. Our mission is to offer our guests unforgettable family holidays in Scotland.”

Highland Holidays
0333 188 1930
www.highlandholdiays.com