new partnership

PARKDEAN ANNOUNCES PARTNERSHIP WITH COCA-COLA

Posted on May 1, 2026

PARKDEAN RESORTS ANNOUNCES major partnership with Coca-Cola Europacific Partners

Parkdean Resorts, the UK’s leading holiday park operator, has announced a new partnership with Coca-Cola Europacific Partners (CCEP), the world’s largest independent Coca-Cola bottler. An immediate rollout is underway to introduce CCEP’s soft drinks portfolio across all Parkdean Resorts parks in the UK that feature bars or restaurants.

As part of the partnership, CCEP will invest £1.5 million in new, state-of-the-art equipment for Parkdean Resorts’ bars. Guests will soon be able to enjoy a full range of CCEP products, including Coca-Cola Classic, Diet Coke, Coca-Cola Zero Sugar, Dr Pepper, Appletiser, and the Schweppes range.

David Morrison, Retail Director at Parkdean Resorts, said the partnership reflects the company’s commitment to enhancing guest experience across its parks, welcoming over three million holidaymakers each year. He added that the investment will improve both product choice and service quality ahead of the busy holiday season.

Pat Humphries, Associate Director – On Premise at Coca-Cola Europacific Partners, said the collaboration is focused on elevating guest experiences and ensuring teams are equipped with high-quality equipment to deliver excellent service. In addition, select parks will relaunch with Parkdean Resorts’ new all-inclusive offering, with prices starting from £25 per adult and £10 per child per day, including three meals and unlimited soft drinks.

GIVING SEN STUDENTS A BRANCHING UP

Posted on July 31, 2025

STUDENTS FROM DERWEN College gain hands-on experience at Woodland Park Lodges’ treehouse retreat in Shropshire.

A luxury treehouse holiday park in Shropshire is helping young people with special educational needs gain valuable life and work skills through an inspiring new partnership. Woodland Park Lodges, a family-owned site nestled in 52 acres of countryside near the Welsh border, has teamed up with nearby Derwen College to offer weekly work placements for students.

The college, which specialises in further education for students with SEND (special educational needs and disabilities), sends learners accompanied by job coaches to take part in hands-on holiday park tasks.

Managing Director Victoria Thornley says the students bring real energy to the park: “They’re always enthusiastic to learn and contribute. Our guests regularly compliment the cleanliness of our lodges, which is a testament to the positive impact they’re making.”

Derwen College CEO Meryl Green praised the partnership, calling it “a vital step towards building confidence and future employment prospects.” Woodland Park Lodges also supports the Derwen Charity and has donated a luxury stay to its summer fundraising raffle.