Tripadvisor

RAISING THE BAR

Posted on May 6, 2026

MAJOR UPGRADES and new attractions are set to welcome guests at Highfield Grange and Vauxhall Holiday Parks in Spring.

Park Upgrades Keeping Guests Coming Back

In the highly competitive UK holiday park sector, the key to keeping guests returning season after season is continual reinvestment. Operators who regularly refresh their facilities, introduce new activities, and enhance the overall guest experience build loyalty, generate repeat bookings, and stay ahead of market expectations.

Modern holidaymakers increasingly seek parks that combine high-quality accommodation with engaging leisure, entertainment, and dining options. Failing to evolve can leave even established parks struggling to meet rising expectations. Innovation doesn’t always have to mean massive expenditure, but a well-thought-out investment strategy can transform a park’s appeal.

From upgrading play areas and leisure complexes to introducing new sports and interactive attractions, small and large enhancements alike contribute to guest satisfaction. Successful investments often have a dual purpose: elevating the visitor experience while supporting local employment and boosting regional tourism.

Operators who take a proactive approach to upgrades also position themselves strongly in awards, reviews, and media coverage, which further strengthens their reputation and revenue. In this issue, we look at some of the standout examples of investment and upgrades across the UK, from multi-million-pound leisure developments to creative re-imagining of classic park attractions, demonstrating how operators are keeping their parks fresh, exciting, and profitable.

“There is a strong argument for rethinking some of the attractions our industry has long provided – and Footgolf is a perfect illustration of this.” - James Loveridge, Highlands End Holiday Park

Parkdean Resorts - £50M Investment
Parkdean Resorts, the UK’s largest holiday park operator, is set to invest £50 million across its portfolio in 2026, focusing on both facilities and guest experiences. Highfield Grange Holiday Park in Essex and Vauxhall Holiday Park in Great Yarmouth will each receive £5 million in upgrades, introducing new attractions such as indoor adventure golf, upgraded high and low ropes courses, and immersive Bear Grylls escape rooms.

Existing Tots Zones are being expanded, and off-road driving ranges will offer activities for children aged four and over. A new sports bar concept, Hat-Tricks, will combine food and drinks with interactive indoor sports like darts and shuffleboard. Beyond enhancing guest experiences, the investment will generate up to 100 new jobs in the local communities.

Steve Richards, CEO, emphasises the importance of ongoing investment: “Guests return to us year after year because they trust us to deliver the quality and consistency they expect. We are committed to raising standards to remain at the forefront of the UK holiday market.” Parkdean Resorts’ record results and numerous Tripadvisor accolades reflect how a well-planned investment strategy pays dividends, reinforcing both brand reputation and customer loyalty.

INNOVATIVE AND FAMILY-FRIENDLY: Highlands End’s Footgolf course reimagines a classic park attraction.

Highlands End Holiday Park – Footgolf Innovation
Not all upgrades require huge budgets. At Highlands End Holiday Park in Dorset, marketing chief James Loveridge replaced the traditional pitch-and-putt course with an 18-hole Footgolf course in May 2024.

The result? More than 15,000 visitors have taken part, generating a twentyfold increase in revenue compared with the old course. The course, designed in-house using local suppliers for obstacles, ramps, and themed signage, combines fun with a family-friendly challenge, appealing to both children and adults.

Loveridge believes the success demonstrates that rethinking traditional attractions can refresh guest engagement and create new profit centres. The park’s recognition in the Dorset Tourism Awards highlights the value of innovative thinking combined with minimal investment.

BROTHERS PHIL AND TIM Brierley mark 60 years since their parents pioneered York House Leisure.

York House Leisure – Celebrating 60 Years with £1M Investment
York House Leisure, a family-run group in North Yorkshire, celebrated its diamond anniversary with a £1 million investment across its parks, including residential parks and the popular visitor attraction Monk Park Farm.

The upgrade included a new animal barn and enhancements to existing attractions. Brothers Phil and Tim Brierley, along with sister Heather, emphasise that the business philosophy of constant reinvestment keeps parks appealing while supporting local employment and community engagement. York House Leisure welcomes more than 80,000 visitors annually, and ongoing upgrades ensure both holidaymakers and residential park residents enjoy a high-quality, safe, and enjoyable environment.

These examples highlight that investment and upgrades are not just about adding attractions— they’re about maintaining standards, enhancing experiences, and building guest loyalty. Whether through multi-million-pound leisure complexes, innovative low-cost attractions, or ongoing enhancements to play areas and facilities, UK holiday park operators are demonstrating that reinvestment is essential for long-term success.

From large operators like Parkdean Resorts to family-run groups such as York House Leisure, the message is clear: staying ahead of guest expectations requires vision, creativity, and a commitment to continual improvement, ensuring visitors return year after year.

Highlands End Holiday Park
www.wdlh.co.uk

Parkdean Resorts
www.parkdeanresorts.co.uk

York House Leisure
www.yhlparks.co.uk

DEVON AMONG WORLD’S BEST

Posted on July 31, 2025

Three North Devon holiday parks have achieved global recognition, earning a coveted spot among the top 10% of destinations worldwide according to Tripadvisor’s prestigious 2025 Travellers’ Choice Awards.

Woolacombe Bay Holiday Park, Twitchen House, and Easewell Farm, operated under the Woolacombe Bay Holiday Parks brand, have all been named winners in this year’s awards, completing a remarkable clean sweep for the coastal collection.

The Tripadvisor Travellers’ Choice Awards are based entirely on feedback from real travellers, recognising accommodations, attractions, and restaurants that consistently receive high ratings. For Woolacombe Bay Holiday Parks, it’s a milestone that reflects both quality and consistency.

“We’re absolutely thrilled that all three of our Parks have received the Tripadvisor Travellers’ Choice Award for 2025,” said Kevin Darvill, Sales and Marketing Director. “What makes this recognition so special is that it’s based entirely on real feedback from our guests. It’s a true reflection of the hard work and passion our team puts into making every holiday memorable.”

ALL THREE PARKS HOLD TRIPADVISOR ratings of 4 stars or higher, scoring particularly well for cleanliness, facilities and location.

That passion includes significant reinvestment in facilities, over £6 million in just two years. This year alone, the group unveiled £3 million worth of upgrades, including the new energy-efficient outdoor pool complex at Woolacombe Bay featuring a twisting flume, splash pad, and multi-lane slide. Meanwhile, Twitchen House introduced the WaveSurfer surfing simulator, further boosting its family-friendly activity offering.

Guests have responded enthusiastically. All three parks hold Tripadvisor ratings of 4 stars or higher, scoring particularly well for cleanliness, facilities, and location. The area’s outstanding natural beauty certainly helps too, Woolacombe Beach is consistently voted one of the UK’s best, and all three parks are within easy reach of its golden sands.

As Devon remains one of the top five counties for overnight visits, standout destinations like these are vital to its thriving tourism economy. With stellar reviews, fresh investments, and unbeatable surroundings, Woolacombe Bay Holiday Parks are riding the crest of a wave, one glowing review at a time.

Woolacombe Bay Holiday Park
01271 870 221
www.woolacombe.co.uk

PINELOG’S LUXURY ACCESSIBLE LODGES FOR PARKS

Posted on February 12, 2025

Pinelog specialises in crafting luxury timber lodges tailored to the unique requirements of holiday parks, making them an excellent choice for facilities that need high-quality, accessible accommodations for less mobile guests and wheelchair users.

Dovestone Holiday Park has been a valued client of Pinelog for the past decade, benefiting from their luxury lodges. Nestled in the picturesque village of Greenfield in Saddleworth, the park enjoys a prime location adjacent to the stunning Peak District National Park.

Thanks to its luxurious lodgings and exceptional guest experiences, Dovestone Holiday Park proudly holds a five-star rating on TripAdvisor. “At Dovestone Park, we take pride in our customer service and aim to provide all our guests with a worry-free experience.

This commitment aligns with our mission to create a safe haven for those with accessibility needs,” said Sally Buckley, General Manager of Dovestone Holiday Park. With limited accessible accommodation options in the area, Dovestone is dedicated to providing an outstanding experience for all guests.

In 2023, they approached Pinelog to create their first two-bedroom accessible lodge. With guests already lined up for the inaugural stay, the urgency was clear in designing and delivering this much-anticipated accessible lodge for Dovestone Holiday Park.

Pinelog
01246 942842
www.pinelog.co.uk

THE LUXURY ESCAPE

Posted on November 12, 2024

In an increasingly competitive and diverse market, holiday park and campsite owners are continuously looking for ways to stay ahead of the curve. One of the most significant shifts in the industry in recent years has been the rise of *glamping* which is a portmanteau of “glamorous” and “camping.”

While traditional camping continues to have a strong appeal, especially among seasoned outdoor enthusiasts, glamping caters to a new audience, those seeking to enjoy nature without sacrificing comfort and luxury.

Glamping is no longer a niche trend, it’s a booming sector that is reshaping the outdoor hospitality industry. For holiday park and campsite managers, offering glamping options can be a key differentiator and revenue booster. So, let’s explore the reasons why glamping is essential for your site and how it can benefit your business.

GLAMPING UNITS, such as luxury tents, cabins, or eco-pods, can be marketed at higher price points compared to traditional camping pitches.

A BROADER AUDIENCE
Traditional camping often appeals to a certain type of traveller: individuals and families who are comfortable with minimalist setups and enjoy the rugged charm of the outdoors.

However, there is a growing segment of consumers who love nature but are less enthusiastic about pitching a tent or braving the elements with limited amenities.

This is where glamping really shines. By offering luxurious tents, yurts, pods, cabins, or even treehouses, you can attract a broader audience, suiting all ages and groups.

Glamping offers the perfect blend of nature and comfort, making it accessible to people who might never have considered a traditional camping holiday. By expanding your offerings, you’re not just catering to campers — you’re appealing to a whole new market segment.

WE WERE DELIGHTED to partner up with The Glamping Show this year.

HIGHER REVENUE
Offering glamping accommodations can significantly boost your revenue. Glamping units, such as luxury tents, cabins, or eco-pods, can be marketed at higher price points compared to traditional camping pitches.

While a standard tent pitch might be charged at £25-£40 per night, a glamping unit could range from £80 to upwards of £250 per night, depending on the amenities and location. Moreover, glamping accommodations often attract longer stays, particularly among guests seeking to truly unwind in a luxurious natural setting.

This means not only higher nightly rates but also a potential increase in overall occupancy rates and seasonal bookings. Although the initial investment in glamping infrastructure may be higher than traditional camping setups, the return on investment (ROI) is often quick.

High-quality glamping structures are built to last, and because they command premium pricing, you can recoup your costs relatively quickly while enjoying ongoing profitability.

CAMPING CONNECT are experts in the WIFI Systems, talk to the team today!

ENHANCED GUEST EXPERIENCE
One of the primary benefits of offering glamping options at your holiday park is the elevated guest experience. Glamping appeals to those who appreciate thoughtful design, comfort, and unique accommodation options — think plush bedding, en-suite bathrooms, stylish decor, and even private hot tubs.

The attention to detail and high-end amenities in glamping accommodations create a memorable experience that guests are likely to rave about, both in person and online. Satisfied guests are more likely to leave positive reviews and recommend your park to friends and family, further boosting your brand reputation.

With platforms such as TripAdvisor and social media playing a huge role in influencing consumer decisions, offering standout accommodations like glamping pods can help ensure your holiday park maintains a steady stream of glowing feedback and repeat visitors.

THE DEMAND FOR GLAMPING shows no signs of slowing down.

ECO-FRIENDLY APPEAL
Modern travellers are increasingly aware of their environmental impact, and many are seeking eco-friendly accommodation options that align with their values.

Glamping, with its focus on blending luxury with nature, often incorporates sustainable practices such as solar-powered lighting, composting toilets, and eco-friendly building materials. Holiday park owners who offer glamping accommodations can use this as a selling point, highlighting their commitment to sustainability and responsible tourism.

Eco-conscious travellers are willing to pay more for experiences that allow them to enjoy the beauty of nature without leaving a heavy footprint. Investing in eco-friendly glamping units not only broadens your appeal but also enhances your brand as a leader in sustainable outdoor hospitality.

GLAMPING APPEALS to those who appreciate thoughtful design, comfort, and unique accommodation options.

FUTURE-PROOFING
The demand for glamping shows no signs of slowing down. In fact, it is expected to grow as travellers continue to seek out unique, memorable experiences. The COVID-19 pandemic has also contributed to a surge in outdoor holidays, as people have become more aware of the importance of nature and space.

Glamping perfectly aligns with these trends, offering seclusion, luxury, and a closer connection to nature — all while maintaining the safety and hygiene standards guests now expect. By investing in glamping, you are future-proofing your holiday park or campsite.

Glamping offers versatility and scalability, allowing you to adjust your offerings as guest preferences evolve. You can start with a few units and expand based on demand, adding innovative designs or amenities to keep your accommodation options fresh and exciting.

BY INVESTING IN GLAMPING, you are future-proofing your holiday park or campsite.

INVEST IN YOUR PARK’S FUTURE
Glamping is more than just a trend, it’s a sustainable, lucrative addition to any holiday park or campsite. By offering glamping options, you can attract a broader audience, boost your revenue, and enhance guest satisfaction, all while aligning your business with the growing demand for unique and eco-friendly experiences.

Holiday park managers who embrace the glamping trend are positioning their parks for long-term success. Whether you’re located in a scenic coastal area, a tranquil countryside setting, or a bustling tourist destination, glamping is a valuable way to differentiate your business, diversify your revenue streams, and create a unique offering that guests will love to return to year after year.

In an increasingly crowded marketplace, the key to staying competitive is offering experiences that resonate with modern travellers — and there’s no better way to do that than with the glamour of glamping.

 

ROLL-UP, ROLL-UP!

Posted on May 17, 2024

One of the biggest bonus points from our recent family visit to Butlin’s at Skegness were the on-site amusements – both rides and machines. There is always the anxious measure on the height ruler to see which rides the youngsters qualify for since our last visit.

Then of course there is the inevitable mountain of prize tickets to redeem – a long wait in the queue, before we leave, to cash in for a water pistol or three… well the kids were impressed. The on-site amusements at Skegness are outstanding.

They have to be to keep holiday makers on site and fend off competition from rival off-site visitor attractions at the popular coastal resort Research has revealed the best-value amusement parks in the UK, with Adventure Island in Southend-on-Sea ranking first.

The study by saving experts BravoVoucher analysed the ticket price, star rating, review sentiment, and the number of rides and attractions of the UK’s top 60 amusement parks to determine which offers the best value.

MONEY STRETCHERS
Marco Farnararo, CEO and Co-Founder at Bravo Savings Network commented on the findings: “With cost-of-living pressures hitting UK households and families feeling the squeeze during school holidays and weekends when kids want to go out, our research aims to help families decide which days out will help their money stretch the furthest.

“By looking at multiple factors beyond the ticket price, we can better evaluate where guests of all ages are most likely to enjoy their time and feel the cost was worth it. “While it’s true some of the UK’s best-loved parks like Alton Towers and Chessington World of Adventures rank among the ten best value, residents living near the more local parks can still enjoy a great day out.

Some even have a much cheaper price per ride than some of the bigger parks”. Bravo Voucher sourced a list of the top 60 UK theme parks and their websites from TripAdvisor. Researchers recorded the average TripAdvisor and Google Review rating for each park. All factors were scaled from 0 to 10, where 0 and 10 represent the worst and best values in the data.

Adventure Island, Southend-on- Sea, Essex, is the UK’s best-value park. With 38 rides and attractions, the ninth most in the UK, and a £20 ticket price (bought online in advance), it has the fifth cheapest cost per ride in the country, working out at around 53p, over half the national average of £1.30.

Adventure Island ranks among the top ten parks with the most frequent positive mentions in TripAdvisor reviews. Over one in five guests praised its “value” (22%), and almost one in six mentioned the “free” admission (14%), the sixth and eighth-highest nationally, with an average rating of 4.5 stars.

IF YOU HAVE A HEAD for heights
you can take in views of the entire
Woodlands Theme Park.

GREAT VALUE
Woodlands Family Theme Park, Totnes, Devon, is the second best-value park. A ticket costs £13.95, and it has 46 rides and attractions, the sixth-cheapest and fourth-highest in the UK. That works out at just 30p per ride, the third-best value for a ticket overall. The park also ranks among the top 20 whose guests praise its great value. Over one in six (17%) reviewers use the word “value” when describing the park, and almost one in ten (9%) used “free” with an average star rating of 4.2.

Drayton Manor, Mile Oak, Tamworth, Staffordshire, comes third overall. Its 44 rides make it the sixth-best for variety. With a £29.50 ticket price, it costs around 67p to try each attraction once. Drayton Manor also has the sixth-highest percentage of reviews praising its customer “deals” (4%), with an average rating of four stars. Paultons Park, Romsey, Hampshire, takes fourth place.

While its tickets are one of the UK’s priciest at £43.50, its 39 rides and attractions ensure the admission price stretches, costing around £1.12 per ride, below the UK average. It ranks among the highest-rated parks online, with 4.7 stars on Google, the second-highest in the UK. One in ten reviews complimented the park using the words “free” (10%) and “value” (9%). Fantasy Island, Skegness, Lincolnshire, is fifth.

While admission sits slightly above the average at £29.50, it packs a whopping 34 rides and attractions, the 12th-most in the country. That means it would cost you around 87p to try everything once, well below the £1.30 national average. Fantasy Island has some of the most frequent mentions in reviews praising its value. It has the highest number of “bargain” mentions in the country, found in seven in 100 reviews (7%), and almost one in ten used the word “cheap” (9%), the third-highest nationally.

A SUCCESSFUL visit to the arcade at Butlin’s Skegness resort for these lucky winners.

COST-EFFECTIVE
Flambards Theme Park, Helston, Cornwall, takes sixth place. Guests enjoy a below-average cost per ride at around £1.09. Analysis of TripAdvisor reviews reveals park guests frequently compliment its cost-effectiveness, with over one in six mentioning the word “free” (17%), the fourth-highest nationally, followed by “value” (14%).

Positions seventh through tenth go to Alton Towers, Gulliver’s Kingdom, Chessington World of Adventures, and Blackpool Pleasure Beach. The UK’s worst-value park is Clarence Pier in Southsea, Hampshire. Day rider wristbands cost £30, the same as an advance ticket for Alton Towers or Thorpe Park (from £29pp).

Clarence Pier has among the fewest rides in a UK park, resulting in the nation’s third-highest cost-per-ride at £2.50, almost double the national average of £1.30. Its average 3.85-star rating across Google and TripAdvisor is among the lowest third of parks studied. With amusements a long-term, substantial commitment for holiday park destinations, it is clear they will continue to reap on-going rewards for those who are prepared to sew the right seeds.

FIVE STAR BLISS

Posted on August 2, 2023

FIVE STAR BLISS

Beth Connor visits Clawford Lakes Resort and Spa...

THIS 80-ACRE holiday destination caters for both adventure seekers and those in search of tranquillity.

Clawford Lakes Resort and Spa, nestled in the heart of Devon’s picturesque landscapes, has marked its first successful year by garnering an impressive average 5-star review on TripAdvisor. Having recently introduced two new luxury escape packages, this 80-acre holiday destination offers an array of activities and amenities that cater for both adventure seekers and those in search of tranquillity.

For water sports enthusiasts, the resort has put together an activity package that includes fishing, kayaking, wild swimming and paddle boarding lessons on their leisure lake. The resort seamlessly coordinated the lessons, providing top-notch equipment and experienced instructors who patiently guide visitors through the activities.

The picturesque leisure lake setting added an extra touch of charm to this invigorating adventure, leaving unforgettable memories. If relaxation and pampering is on the wish list, Clawford Lakes Resort and Spa has created a package designed to immerse you in pure bliss. The resort’s spa, overlooking the serene lake, offers a range of indulgent treatments that aim to rejuvenate both body and mind.

EARLY BOOKING IS ADVISED at the popular Apple and Grape restaurant.

From luxurious massages to rejuvenating facials, every moment spent in the spa is sheer bliss. The attentive staff and serene ambiance further enhanced the experience, allowing me to truly unwind and escape from the stresses of everyday life. The resort itself is a picturesque haven, surrounded by lush greenery and sparkling lakes.

The well-appointed accommodation options provide a cozy and comfortable retreat, ensuring a restful night’s sleep. Visitors wake up to each morning to views of wildlife from their lodge, feeling refreshed and energised, ready to explore the resort’s extensive grounds.

Walking along the scenic trail, visitors can discover hidden gems, including charming picnic spots and many tranquil fishing lakes, where they can spend hours immersed in the serenity of nature. Guests can take in the sweeping views of the estate from the Apple & Grape, a new Al Fresco dining area, featuring a retractable roof and glass walls to provide the perfect indoor/outdoor dining experience.

CLAWFORD LAKES RESORT and Spa has marked its first successful year with an impressive average 5-star review on TripAdvisor.

LUXURY COCOONS
Since opening in April 2022, new accommodation has continually been added to meet demand, including seven further, exclusive to the UK, luxury cocoons, six floating lodges and many more luxury holiday lodges. Further accommodation will be added this year including lodges, holiday homes and exclusive Family Pods.

Lakeshore Leisure Group is a UK leisure brand offering high quality holiday accommodation including self-catering rental cottages and lodges, hotel accommodation and privately owned lodges across three Devon locations; Otter Falls, Lakeview Manor and Clawford Lakes.

Graham Plant, Operations Director at Lakeshore Leisure Group commented: “When we created Clawford Lakes, our vision was to offer guests a truly unique way of experiencing this remarkable and beautiful part of Devon. “We wanted to ensure whether you visit us as a family, in a couple or a group of friends that you would have a holiday to remember and we’re delighted that our first year has been so successful.

 

“As we head into our second holiday season, we wanted to improve our offering even further so, with extra accommodation available and the two new escape packages we have just announced, we feel that we’ve enhanced an already excellent holiday park into something truly outstanding.”

The staff at Clawford Lakes Resort and Spa deserve special commendation for their warm and attentive service. Expect to be greeted with genuine smiles and a willingness to cater for every need. Their dedication and professionalism lifts a stay, making it truly exceptional.

Clawford Lakes Resort and Spa lives up to its aim to provide an idyllic escape for those seeking both adventure and relaxation. With their newly introduced luxury escape packages, the resort has ensured that every guest can find their perfect getaway. Whether you’re a thrill-seeker looking to conquer water sports or simply seeking a serene retreat, this resort offers an unforgettable experience.

Clawford Lakes
01409 678018
www.clawfordlakes.co.uk

CHANGING PLACES

Posted on May 10, 2023

CHANGING PLACES

Even the humblest washroom facilities can make or break your brand, advises Becci Knowles...

ADD A TOUCH of character to your washroom facilities to keep the guests happy.

Leading market research firm Mintel says that in a competitive market, with relatively low brand differentiation outside of the leading holiday centre brands, catering for rising visitor expectations in terms of accommodation, facilities and experiences has become vital for success. Clean, modern, accessible, and eco-friendly washrooms have a key role to play in continuing this upward trend.

A quick look at holiday park reviews online at Tripadvisor is testimony to the fact that these facilities feature highly on the list of customer priorities across every demographic. Meeting the rising expectations of existing customers and changing the perception new ones, is vital for a destination’s growth. Park Holidays operates 43 caravan holiday parks across the UK from Cornwall in the West, Suffolk in the East and up to Yorkshire and Scotland in the North.

Commenting on the importance of its washroom facilities across the portfolio, a spokesperson told Holiday Park Scene: “On our parks which provide touring and camping pitches, the washrooms remain one of the single most important factors in shaping guests’ level of satisfaction with their stay.

“On review websites, our facilities will frequently be commended for their cleanliness, standards of maintenance, and overall impression of being a welcoming and hygienic environment for ablutions. “Positive comments on our washrooms also appear on Park Holidays’ Feefo review website and have helped the group achieve the platform’s excellence award for six years in succession.”

SUCCESS MARKERS
Washrooms are pivotal in the success of smaller parks too, particularly where there is a spa element Kevin Jones, resort director at Whalesborough Farm and cottages tells Holiday Park Scene. “Being a health spa and 5* cottages resort, cleanliness and the experience is vital to our business, we pride ourselves on giving the customer the best possible experience they can have while with us,” says Kevin.

He continues: “Businesses are judged by the cleanliness of the facilities and predominantly the washroom facilities, we want our customers to enjoy their time with and a clean, pleasurable place to be starts with the washrooms.” Shaun Matthews is the owner of Blue Hills Touring Park in Truro. He agrees that good quality, clean facilities help to present a professional image of your park.

“Many smaller caravan and camping sites such as our 50 pitches often don’t provide some of the other facilities that are found on larger parks so it essential that those we do provide are as good as they can be. They will be one of the main facilities that a park is judged upon. “The main requirement that guests are looking for, regardless of shape/ size washroom facility that’s provided is cleanliness, this seems to be the number one priority and is never going to change.

“Washroom facilities have been moving more and more “posh”, underfloor heating, heated and backlit mirrors, background music. In some case there has been a move to provide facilities that are more akin to a hotel, although this is still the preserve of the much higher end parks.”

AS DERBYSHIRE’S NEWHAVEN HOLIDAY PARK SHOWS, thoughtful design can make all the difference to washroom appeal Pic. Park Holidays UK

LOCATION, LOCATION
Emma Bateman is the site manager of Lincolnshire based holiday park, Westwood Lakes. Specialising in fishing holidays, it has seven lakes open to guests and the public. As fishing is an outdoor sport, and the lakes are sometimes a distance from the main buildings, the park has built its own toilet facilities around the lakes, which staff clean daily. The company also hires portaloos, via an external provider, for the lakes that cannot be reached by the water and drainage system.

Emma says: “Over the 16 years we have been operating, we have tried to update our facilities as we see fit. For example, the outdoor permanent toilet blocks are a recent addition to the site after fisherman complained the café and bar toilets were too far away from the lakes. “In addition, we have recently updated our hand driers to the Dyson air model, and we find they are much more efficient at drying hands and that means less paper is used too.”

Onsite facilities include both a café and bar with washroom facilities, including disabled toilets and baby changing units. Emma adds: “Having these extra facilities means we can accommodate all visitors; inclusion is important to us at Westwood Lakes, and this is reflected in our facilities having ramp access etc, to improve visitor experience.” Mayfield Park is a family-owned and run camping, caravan and residential park nestled in the hills on the outskirts of the famous market town of Cirencester.

Picking up on Emma’s point about access and inclusion, managing director Carl Upton agrees that the location of your washrooms, is key: “When planning on new toilet blocks it’s always good to keep them near the camp site and not miles away or in a muddy field and to have easy access for disabled users,” he says. Had the team at Westwood Lakes foreseen just how much how much the park would grow in the 16 years since its inception, Emma says they would have planned their washroom facilities differently: “For example, the outdoor permanent toilet blocks would have been built much earlier and we would have used part of the accommodation plumbing and drainage systems to be able to reach the further afield lakes instead of portaloos, which is an extra monthly expense.”

“Washroom location is everything,” says Blue Hills Touring Park’s Shaun Matthews. “So not too far from the furthest pitches but equally close enough to services to reduce installation costs.” He also points to ease of operation. “Are they user friendly, can some facilities remain open whilst others are closed for cleaning,” Sean asks. “Don’t underestimate the number of cubicles/ showers required, make sure that guests are well catered for and won’t have to queue for their morning shower. “Accessible and family bathroom facilities should also be provided. Can you integrate other facilities into the same building, for example, wash up areas.”

WITH THEIR HIGH VOLUME OF USERS, washrooms at Chichester Lakeside Holiday Park are scheduled for regular monitoring visits throughout the day. Pic. Park Holidays UK

ECO ESSENTIALS
Back at Whalesborough Farm and Cottages, resort director Kevin is keen to stress the importance of sustainability: “Parks should always consider sustainability, from thinking how we heat our washrooms to the water we use in them,” he says, adding: “We use water from our own bore hole and air source heating powered by our turbine on site.” Blue Hills Touring Park’s Shaun Matthews suggests using recycled and environmentally friendly cleaning products.

“If you can easily manage the cleaning maintenance through good design then you are part of the way to sustainability. “In addition, sustainability can be achieved through the installation of renewables such solar thermal, air source/ground source heat pumps and so on.” Achieving a more sustainable business model, especially in the current economic climate, remains a challenge for many parks.

Emma again: “We have to think of what is friendly and cost effective; we are becoming more aware of the environmental damage and we can make a difference with better quality hand driers, environmentally friendly toilet rolls and tissues. “Sadly, this doesn’t always equal cost effective, and that is something we are trying to balance here at Westwood Lakes,” she adds.

Looking to the future, Shaun says: “Washrooms will become more upmarket as guests demand a better experience. “Probably more eco-friendly, it’s quite likely that more operators will also move towards unisex facilities. This will help to reduce the number of cubicles required and reduce costs as utility bills continue to grow.” Picking up on this point, Whalesborough’s Kevin Jones says: “Washrooms of the future will be clean, vibrant, multi-generational, filled with cloud-based technologies, a zero emissions bathroom removes the feeling of guilt when using natural resources and energy.

“It will allow us to take a shower several times a day without placing a burden on the environment. “Designed as a small power station, the bathroom functions as a heat recuperator and water treatment facility, for example by converting waste materials into methane which is then used to generate heat.” While the development of washroom technologies continues to gather pace and the exact future of them remains to be seen, what is clear is that parks looking update their existing facilities or install new ones have an ever-widening range of products and services to choose from.

CURTAIN RAISER – Holiday Park & Resort Innovation Show 2021

Posted on October 28, 2021

CURTAIN RAISER

 

A ONE-STOP HUB of business inspiration, the Holiday Park Innovation show makes a welcome return this November.

CURTAIN RAISER

You will need to plan ahead to maximise the potential of your visit to The Holiday Park & Resort Innovation Show which makes a welcome return.
The not-to-be-missed event will be opening its doors at the NEC Birmingham on Wednesday and Thursday November 10 and 11.
Europe’s leading event for the most ambitious holiday park and resort owners, the show runs alongside the Farm Business Innovation Show, Family Attraction Expo, Leisure Food & Beverage Expo, Leisure Toy & Gift and the Leisure Transport Show.
With over 1000 exhibitors, 500 seminars and an outstanding schedule of keynote speakers, it will be benefcial to know exactly what to expect from the show and plan ahead, so if you want to make the most out of the two days, keep reading!
The show offers a unique opportunity to see the latest industry products in action in the Live Demo area. Be sure to make some time to visit this area and possibly even get involved yourself! You can see the live demo timetable on the website under ‘What’s On?’.
This year, the Holiday Park & Resort Innovation Show is launching its frst series of panel debates, where the leading industry experts will be discussing the latest industry topics. This will give you the opportunity to finally ask your burning questions and hear the answers live and in person. From renewable energy to marketing tactics to enhance your holiday park or resort, you do not want to miss this opportunity! Find the full schedule on the website under ‘What’s On?’ and look out for times to incorporate some of these incredible discussions into your day!

THE SHOW OFFERS a unique opportunity to see the latest industry products in action.

EXPERT PANEL
Industry experts from some of the biggest names and associations within the industry will be available at the show to provide their insights into the industry, knowledge, advice and tips and tricks to support you on your innovation journey. From the likes of former MP, Nick De Bois - Visit England, TV Presenter, Author & Designer, Max McMurdo, and Justin Reid from TripAdvisor, listen to the hottest topics and latest trends in the industry right now. Keep an eye out on the website under ‘Speakers’ for the full timetable, coming soon!

INNOVATION AWARDS
The Holiday Park & Resort Innovation Awards will be recognising the companies who have gone above and beyond within the industry, celebrating those that are combining an unprecedented blend of innovation, creativity and uniqueness in their work and customer offering.
It is very important to pre-register for your tickets before attending the Holiday Park & Resort Innovation Show this year, so register for your free tickets now before they are all gone! Doing so now also means you will receive your printed show guide delivered straight to your door, as well as access to the digital show guide, which includes the floor plan, full agenda, and everything you need to know about the show.
Log on to www.holidayparkshow.co.uk to check on latest information including vital covid guidance.

HOLIDAY PARK INNOVATION has earned itself as Europe’s leading event for the most ambitious holiday park and resort owners.

TRAVELLING TO THE NEC
If you decide to drive to the NEC, it is just 8 miles east of Birmingham city centre, and there are 16,500 spaces available in the car park, including plenty of helpful signage and a traffic team to ensure you get to the right area for your event. It is also very easy to catch the train as the NEC is right next to Birmingham’s international railway station. Visit the website and click on ‘Show Info’ to see full details about travel and parking, as well as bus & coach and taxi services.

OPENING TIMES
The Holiday Park & Resort Innovation Show will open at 9am on Wednesday 10th November, and close at 5pm. The event will reopen at 9am again on Thursday 11th and close at 4:30pm. Make sure you go and register for your free tickets now before they are all gone and be on the lookout for your printed show guide so that you can plan ahead and make the most out of your time at the event!

A-Z OF MUST SEE EXHIBITORS

STAND 6153
Selling your Park?
BusinessesForSale.com is the world’s most popular website for buying or selling a business.
Established in 1996, the website is an international marketplace of businesses for sale. We provide a cost-effective route to market for business owners and their representatives and a one stop shop for aspiring entrepreneurs and business buyers.
The website is the world’s largest businesses for sale marketplace, attracting over 1.2 million buyers and sellers every month.
Whether you’re looking to get in, grow or get out, BusinessesForSale.com has everything you need. Come and speak to the team on the stand or browse a selection of our current opportunities at our Wall of Business.

Businessesforsale.com
www.businessesforsale.com

 

STAND 1140
Leading Wifi Provider
Reliable WI-FI is essential for your business to gain a competitive edge. It allows your guests to stay in contact with friends and family, whilst also keeping up to date with work emails whilst away. Today, your guests expect a WI-FI connection that is swift and secure. We pride ourselves on supplying effcient hard-wired WI-FI solutions and excellent customer service from our 7-day support team and our qualifed professionals with years of experience. Camping Connect ensures the provision of secure, family friendly Internet access in line with EU legislation and is a `Friendly WI-FI` registered WI-FI provider.

Camping Connect
01792 277 231
campingconnect.co.uk

 

STAND 7131
Washroom Solutions
Cubicle Centre has been manufacturing toilet cubicles, wall panels and washroom panel products for over 20 years. We offer a range of washroom cubicles and wall panel products to suit any budget from our Pennine range where function and price is a factor, through to our vandal resistant Cairngorm range.
At Holiday Park and Innovation 2021 we will be demonstrating our water proof Cairngorm range of toilet and shower cubicles along with made to measure vanity units with both recessed and semi recessed basin units.

Cubicle Centre
01484 457600
washroomcubicles.co.uk

 

STAND 5132
Futureproof Your Business
Leading provider of IT business solutions to the Holiday Home & Leisure Resort industry, Elite Dynamics, will be a specialist speaker at this year’s Holiday Park & Resort Innovation Show. MD Jamaine Campbell and Microsoft Dynamics 365 Lead Consultant, Andrew Blackie will be giving the audience key insights into how to futureproof and drive forward their holiday park businesses using readily available standard Microsoft Dynamics Technologies.
The team will showcase some of the newest and most innovative technology available on the market today, all of which has been specifcally designed for our industry and to future-proof your business.

Elite Dynamics
0161 641 8926
elitedynamics.co.uk

 

STAND 5091
Cloud Based Solutions
GemaPark is an internet-based Booking System designed to help you manage self-catering, glamping pods, and touring and camping.
From the interactive availability chart you can see all your bookings, blackout dates, add bookings and check availability and live pricing. An arrival day dashboard shows you today’s arrivals and departures including unit clean status. Online booking and online check-in can be integrated with your website with no commission to pay. Standard customer documents and ad-hoc emails can be sent directly from the system.
Netguides ensure GemaPark is PCI compliant and GDPR compliant. Whether you’re starting out or wanting to make life easier come and see us on our stand.

GemaPark
01983 282420
gemapark.co.uk

 

STAND 7180
Bring OnThe Heat!
Visitors are invited to stand 7180 where the Golden Coast team will be on hand to demonstrate its popular heat pump for pools and hot tubs.
Delivering output up to 13 times greater than an electric heater, a Golden Coast inverter-driven heat pump operates on a low current without compromising on performance and ensures whisper-quiet noise levels as low as 25dB. It even operates in low temperatures, enabling parks to continue offering enjoyable hot tub experiences all year round.
By using less electricity, the energy-efficient heat pump can help cut a park’s carbon footprint whilst saving thousands on running costs and allowing a faster return on investment.

Golden Coast
01271 378100
goldenc.com

 

STAND 8112
Stand Out From The Crowd!
Holiday Park Scene magazine is an unmissable read for anyone involved in the management of a Holiday Park, Campsite, Caravan Park & Glampsite. At least 5,000 copies of Holiday Park Scene are distributed four times annually to key personnel in all aspects of the holiday park industry across the UK and Eire.
Offering the inside track on the latest market news and reports covering all aspects of holiday park management.
We’re not just big in PRINT we have huge online coverage through our WEBSITE, EMAIL NEWSLETTERS & SOCIAL MEDIA!
If you would like to be featured in the magazine, we would love to hear for you.

Holiday Park Scene Magazine
01353 666663
holidayparkscene.com

 

STAND: 6081

WiFi Game-Changer
Holiday Parks no longer have to put up with nightmare broadband connections thanks to the introduction of ParkLink from Vital Wifi which enables super-fast speeds ‘Direct to the Van’ at a fraction of the cost of fibre.
It uses revolutionary technology designed to deliver consistently high-quality broadband across wide open remote outdoor sites.
ParkLink from Vital Wifi is a dedicated wireless package for holiday parks that provides fibre-like Internet speeds at a significantly lower cost of ownership without the disruption of installing fibre infrastructure.
New game-changing Internet distribution technology, used by ParkLink, is making reliable, park-wide high-speed Internet affordable and accessible to campsites, caravan and holiday parks.
Come and see us on our stand for more information.

ParkLink – Powered by Vital Wifi
0333 3583 111
parklink.co.uk

 

 

STAND 9213
Park Protect Scheme
The Park Protect scheme provides commercial insurance for more than 200 caravan parks up and down the country.
Having spent 15 years building strong relationships in the caravan and holiday park market you can be sure Park Protect will give you – the park owner – the protection you deserve.
Whatever type of leisure business you operate you need to stay up-to-date with legal changes, health & safety legislation, and issues that can affect your leisure property. Our knowledge and experience as specialist insurance brokers for the leisure industry means we tailor individual solutions to protect your employees and visitors.

PIB Insurance Brokers
01422 358 525
pib-insurance.com

 

STAND 10161
Award Winning Waterplay
Established in 1966, Ustigate have specialised in the design, build and maintenance of inclusive indoor and outdoor water play facilities for 55 years and have completed over 100 aquatic play installations to date. Ustigate Waterplay is excited to introduce over 300 products that promote active play; all designed and developed by their global leading aquatic partner of eighteen years, Vortex Aquatic Structures International Inc. The portfolio offers theming and an aquatic play favourite for every age and ability; incorporating climbing, sliding and multiple interactive activities via collections such as award winning Water Journey™, Elevations™ and Explora.

Ustigate Waterplay
01322 424445
ustigatewaterplay.co.uk

 

STAND 6270
Making Park Payments Easy
Make it quick and easy for your guests to pay for on-site facilities with a VMC cashless payment system. A seamless tap and go payment experience really adds value for the customer and is an opportunity to incentivise and increase visitor spend.
Our payment readers are ideal for catering and bar areas but can also be fitted to almost any unattended machine making them ideal for parking, charging, power, amusements, pool tables, laundry, bike hire, vending, and much more.
For parks wanting to incentivise and reward customers for onsite spend, VMC can also provide a private onsite payment system using branded cards, wristbands or biometrics.

VMC (UK) Ltd
01926 816400
vmcltd.co.uk

 

STAND 7242
Family Fun For Everyone!
For 50 years, World of Rides have been the leading UK manufacturer of children’s leisure rides in the United Kingdom.
From our factory in County Durham we supply major shopping centres, retailers, visitor attractions, farm parks, holiday parks, garden centres, family entertainment centres and hospitality centres both nationally and internationally, as well as leading single-site operators.
Our vast knowledge and experience ensures that every ride we manufacture and sell is rigorously tested both in the factory and on-site before being released for sale.
Come and see us on our stand for further information.

World of Rides
0191 49 20 999
worldofrides.com

 

Top Scoring Shropshire Parks

Posted on September 8, 2017

Top Scoring Shropshire Parks

MorrisFive touring caravan parks owned by Shrewsbury-based Morris Leisure based have all achieved a Certificate of Excellence from the traveller review website TripAdvisor.

Stanmore Hall Touring Park at Bridgnorth, Ludlow Touring Park in Ludlow, Oxon Hall Touring Park in Shrewsbury, Riverside Touring Park in Betws-y-Coed and Llanberis Touring Park in Llanberis have all been recognised by TripAdvisor after receiving consistently great reviews from caravanners and motorhome owners over the past year.

Finger On The Pulse

Posted on March 7, 2017

Finger On The Pulse

Hoseasons sells well over a million holidays each year on behalf of its partners, who also benefit from year-round, multi-million pound, multi-media promotional campaigns.

Hoseasons sells well over a million holidays each year on behalf of its partners, who also benefit from year-round, multi-million pound, multi-media promotional campaigns.

Staying ahead of your competition and showing off your best assets through strategic marketing is an increasingly essential element for a thriving holiday business. Carefully balancing the elements of a successful marketing strategy to suit the tastes of your target audience is key. For that reason, marketing for all businesses, regardless of size, needs to be carefully thought through, and often requires a multi-pronged approach.

“A good marketing strategy is essential for any holiday park, regardless of size or scale,” comments Mark Warnes, Property & Portfolio Director at Hoseasons. “We recognise that owners take much pride in the operational management of their parks and want to ensure that occupancy is at its highest throughout the year. To achieve this, a fully integrated marketing strategy which includes digital and traditional channels is required to fully showcase and promote the USP’s on each park, to the desired audience.” Hoseasons by Wyndham Vacation Rentals is one of the UK’s leading self-catering accommodation specialists, with over 28,000 places to stay in coastal and countryside settings throughout Britain and Europe including lodges, parks, boats, cottages and apartments.

The brand sells well over a million holidays each year on behalf of its partners, who also benefit from year-round, multimillion pound, multi-media promotional campaigns. Says Mark: “Knowledge, recognition and trust are the most important benefits for any park when partnering with Hoseasons. “The brand is led by people with a flair for marketing and desire to push the boundaries of traditional UK holiday perceptions.

“We realise that customer attitudes to marketing are constantly changing and we ensure that our marketing is fresh, engaging and embraces technology.” He adds: “Our marketing strategy is fluid and we utilise digital methods to drive website traffic and create targeting campaigns that work alongside ecommerce initiatives and traditional channels of print and offline strategies.”

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