EVOLVING FACE OF OUTDOOR LUXURY

Glamping is a Growth Opportunity for Holiday Parks, Caravan Parks & Campsites...

Glamping holidays are undeniably different from any other kind. From treehouses and cabins to yurts, huts and safari tents, each location offers a unique slice of outdoor living.

Each site offers its own unforgettable moments — the delighted laughter of children dashing around the picnic table, the thrill of letting go on a river swing, or the gentle hum of conversation and the soft clink of bottles around a flickering campfire.

For holiday park operators, glamping represents far more than a pretty view or quirky accommodation style — it’s a powerful, profitable evolution of the outdoor leisure market.

THE RISE (AND STAYING POWER) OF GLAMPING
What began as a niche luxury trend has now become a cornerstone of the UK holiday park offering. Glamping has matured into a mainstream, multi-generational travel experience that blends comfort, adventure, and sustainability. In the wake of the pandemic, when travel restrictions reshaped holiday habits, British staycations surged — and glamping was perfectly positioned to meet the demand for safe, nature-rich escapes.

That momentum hasn’t slowed. According to VisitBritain, interest in outdoor accommodation remains high, particularly among younger families and couples who value experience over excess. Glamping is no longer a temporary craze; it’s the new benchmark for outdoor luxury — and a serious business opportunity.

Park owners who once relied solely on touring pitches or static caravans are now finding that glamping units not only attract new audiences but extend the season and strengthen year-round revenue. For many, it’s a diversification strategy that futureproofs their park while elevating guest experience.

It's a powerful, profitable evolution of the outdoor leisure market.

BUSINESS BENEFITS FOR PARK OPERATORS
For those managing or developing holiday parks, the business case for glamping is strong.

Increased Occupancy and Higher Margins:
Glamping units typically command higher nightly rates than traditional camping or touring pitches. Their premium feel justifies the price point, while their comfort and weather resilience mean they’re occupied for longer stretches of the year.

Longer Seasons:
With insulated pods, eco-cabins and heated safari tents, operators can open earlier in spring and stay open later into autumn. All-weather glamping means less reliance on the fickle British summer.

Appeal to New Demographics:
Glamping attracts a broad mix — from young couples seeking weekend getaways to multi-generational families looking for shared experiences. Many guests are first-time campers drawn in by the promise of luxury touches like en-suite bathrooms, hot tubs, and proper beds.

Upselling Opportunities:
Once guests are on site, there’s scope to increase revenue through optional extras — hot tubs, fire pits, outdoor kitchens, spa pods, or guided activities. Glamping lends itself perfectly to personalised experiences.

A Strong Marketing Edge:
Visually striking and social-media-friendly, glamping units make perfect marketing material. Eye-catching imagery of stylish lodges or twinkling nights under canvas resonates across social media and online booking platforms, helping parks stand out in a crowded marketplace. For parks aiming to refresh or reposition their brand, glamping can instantly enhance visual appeal and storytelling power.

MODULAR AND OFF-GRID designs combine sustainability with modern convenience.

TYPES OF GLAMPING UNITS & WHAT’S TRENDING
The modern glamping landscape is wonderfully diverse. Operators can now choose from a wide range of structures to suit their landscape, budget, and guest profile.

Safari Tents & Lodges:
Spacious, durable and visually impressive, safari tents remain one of the most popular choices for parks seeking a balance between luxury and authenticity.

Pods & Shepherd Huts:
Compact and efficient, these offer year-round comfort with minimal maintenance. Perfect for couples’ retreats or smaller sites.

Yurts & Tipis:
These structures deliver a strong connection to nature, ideal for parks promoting wellness or off-grid stays.

Treehouses & Elevated Cabins:
Offering a real wow factor, these premium options can command top-tier rates and create social-media buzz.

Modular & Off-Grid Designs:
The latest trend is flexibility. Many new glamping solutions incorporate solar panels, compost toilets, and rainwater harvesting — appealing to guests who value sustainability.

Luxury Touches:
Modern glamping is about more than quirky shapes — it’s about finish and feel. Think en-suite bathrooms, kitchenettes, underfloor heating, Wi-Fi, and private hot tubs. Guests increasingly expect the comfort of a boutique hotel combined with the adventure of the outdoors.

Design Trends:
Natural materials, earthy tones, and minimalist luxury are shaping the new look of glamping. Operators are investing in aesthetics that blend seamlessly with the landscape, creating “Instagrammable” destinations that double as marketing assets.

EN-SUITE BATHROOMS, KITCHENETTES, and hot tubs are now expected features in premium glamping, photo credit to Canopy & Stars.

Clear Sky Safari Tents Deliver Comfort, Charm, and Strong ROI for Holiday Parks
The UK glamping market continues to thrive, with guests seeking experiences that combine comfort, adventure, and sustainability. Over the past few years, expectations have shifted significantly: visitors now want high-end luxury in outdoor settings — complete with fully furnished interiors, high-quality bathrooms, and reliable, weatherproof accommodation.

Holiday park operators are responding by investing in durable, stylish Safari Lodges that meet these higher standards while still offering guests an authentic connection with nature. At Clear Sky Safari Tents, the Luxury Canvas Lodge range remains especially popular among UK holiday parks and landowners. These versatile lodges combine charm and comfort with impressive ROI.

Their spacious layouts, flexible configurations and robust build make them an ideal solution for parks looking to broaden their appeal while maintaining operational efficiency. A recent Clear Sky project at Sandringham has demonstrated this success first-hand.

The park introduced 15 Safari Lodges — including DDA-compliant options — to provide a mix of accommodation for families, couples, and accessible stays. Guests have praised the combination of comfort and rural charm, reinforcing the growing demand for premium outdoor experiences.

What sets Clear Sky apart is their end-to-end service — guiding operators through every stage of development, from planning permission to installation. Their expertise ensures that each project is not only visually stunning but commercially sound, helping holiday parks achieve long-term success in the evolving glamping market.

OUTDOOR DECKS AND PRIVATE HOT TUBS offer opportunities for upselling and premium guest experiences.

SUSTAINABILITY & THE ECO APPEAL
For today’s guests, sustainability isn’t a bonus — it’s an expectation. Glamping fits naturally into this ethos, allowing operators to embrace environmentally responsible practices while enhancing guest experience.

From off-grid technologies and solar power to rainwater collection and eco-friendly waste systems, glamping lends itself to green innovation. Many glamping structures are built from sustainable materials and designed to have minimal impact on the landscape. In some cases, they can be removed seasonally, leaving little trace on the land.

Operators are increasingly joining Green Tourism and similar accreditation schemes, using these as selling points for eco-conscious visitors. By adopting circular economy principles — sourcing locally, using renewable energy, and minimising waste — holiday parks can appeal to the growing demographic of travellers who want comfort without compromise.

PODS AND SHEPHERD HUTS offer compact, efficient accommodation with year-round appeal, photo credit to Canopy & Stars.

THE FUTURE OF GLAMPING
As the UK leisure industry continues to evolve, glamping stands out as one of its brightest success stories. Its strength lies in adaptability — the ability to merge luxury with simplicity, and innovation with sustainability.

For park owners and managers, glamping is both a creative and commercial opportunity: a way to reimagine the guest experience, attract new audiences, and generate reliable, repeatable income.

With quality suppliers such as Clear Sky Safari Tents helping operators deliver premium results, the sector is set to remain one of the most exciting growth areas in outdoor hospitality. In 2025 and beyond, glamping isn’t just redefining how people holiday — it’s reshaping how holiday parks thrive.

Clear Sky Safari Tents
Tel: 0333 241 2660
www.safaritentsandlodges.com

Canopy & Stars
www.canopyandstars.com

A SCOTTISH ESCAPE

Beth Connor visits Oban Holiday Park, a scenic Scottish escape by the sea...

Oban Holiday Park, situated within the picturesque 340-acre expanse of Gallanachmore Farm, offers a tranquil retreat on Scotland’s west coast. Located just three miles from Oban’s vibrant town centre, the park provides a serene escape with breath-taking views of the Isle of Kerrera.

Operated by Highland Holidays, Oban Holiday Park has undergone significant investment in recent years, resulting in a beautifully maintained and modern park that manages to retain its connection to the wild Scottish coastline.

JUST A SHORT DRIVE from Oban, the park is a peaceful base for ferry trips and seaside strolls.

ACCOMMODATION WITH A VIEW
One of the standout features of Oban Holiday Park is its wide choice of accommodation and the views that come with it. Guests can choose from a range of luxury lodges, glamping pods, touring & camping pitches.

The high-spec lodges in particular are a real highlight, many of which feature private hot tubs on decking that overlooks the bay, a setting that’s hard to beat for a sunset soak. For those who enjoy the charm of camping without compromising on comfort, the glamping pods offer a cosy and convenient alternative, with electricity, heating and spectacular sea views as standard.

Touring and motorhome guests are also well catered for, with spacious pitches and excellent on-site amenities including modern shower blocks and laundry facilities.

MODERN LODGES with private hot tubs offer the perfect way to relax after a day of exploring.

THE GATEWAY TO THE HEBRIDES
Oban Holiday Park’s location makes it the ideal base for exploring the wider region. Often referred to as the “Gateway to the Isles” the town of Oban is a hub for ferry travel to the Hebridean islands, including Mull, Iona, and Coll - perfect for adventurous day trips.

Back on the mainland, visitors can enjoy scenic drives, coastal walks and wildlife watching, with regular sightings of seals, otters and sea birds.

Within a short drive, there’s a rich selection of attractions including Dunstaffnage Castle, the Oban Distillery and the dramatic landscapes of Glen Coe. Whether it’s hiking, fishing, kayaking, there’s no shortage of ways to connect with nature.

SOAK UP THE PEACEFUL surroundings and unwind with all the comforts of home.

WARM HOSPITALITY & FAMILY-FRIENDLY
The park is particularly popular with families, offering a safe and peaceful environment for children to play and explore. On-site play areas and open green spaces give kids plenty of freedom, while parents can enjoy a more relaxed pace of holiday life.

The park is also dog-friendly, which means four-legged family members are more than welcome to join in the fun. Oban Holiday Park strikes a great balance between providing freedom and convenience. While it doesn’t have the loud entertainment you might find at larger commercial resorts, it excels in offering a more tranquil, nature-led experience that many holidaymakers increasingly crave.

What really sets Oban Holiday Park apart is the warmth of its hospitality. Staff are known for going above and beyond to make guests feel welcome, from check-in through to departure. Visitors frequently comment on the friendly and helpful team who are always on hand to offer local tips and support.

A Highland Escape to Remember In a world where holidays often feel fast-paced and overly commercialised, Oban Holiday Park offers something refreshingly different. It’s a place where you can truly unwind, take in the scenery, reconnect with nature and loved ones, with a slower, more meaningful kind of holiday.

Whether you’re a returning visitor or discovering the area for the first time, Oban Holiday Park is the kind of place that leaves a lasting impression and a longing to come back.

Oban Holiday Park
0333 188 1930
www.highlandholidays.com/holiday-parks/oban/

PANORAMIC VIEW OF OBAN Holiday Park set against the stunning backdrop of the Island of Kerrera.

THE PARK IS ALSO DOG-FRIENDLY, which means four-legged family members are more than welcome.

OBAN IS A CHARMING COASTAL TOWN in Scotland, known as the “Seafood Capital of Scotland”.

A SERENE GETAWAY TO NORTH WALES

Beth Connor visits Plas Isaf Lodge Retreat, a perfect peaceful break...

Some of Wales’ most iconic landscapes and heritage sites can be found in the Dee Valley area. Close to the sandy beaches but surrounded by the stunning mountains it’s the ideal retreat! Nestled amidst the rugged beauty of North Wales, the Plas Isaf Lodge Retreat offers a serene escape for guests looking to unwind in nature’s embrace.

Combining the rustic charm of a traditional lodge with the modern amenities that enhance comfort, this retreat is an ideal destination for those seeking tranquillity in a natural and historic setting. Located within a stone’s throw from Snowdonia National Park and other iconic Welsh landscapes, the lodge appeals to outdoor enthusiasts, families, and couples alike.

The accommodation at Plas Isaf are well-designed to blend modern luxury with countryside charm. Each lodge has been thoughtfully decorated with a mix of traditional Welsh character and contemporary comfort, creating a cosy yet refined atmosphere.

From wood-panelled walls to plush sofas and local artwork, every element is curated to enhance the sense of warmth and connection to the local culture. Each lodge includes a spacious living area, a fully-equipped kitchen, and a private outdoor area. Many lodges are fitted with fireplaces, perfect for chilly Welsh evenings, adding a comforting ambiance to evenings spent indoors.

OUR HOT TUB HOLIDAY BREAKS are ideal for an intimate getaway for two or for families looking to relax

The lodges also cater to a range of group sizes, making it suitable for couples on a romantic getaway, small groups of friends, or even families. The bedrooms are comfortable and spacious, with high-quality bedding, ample storage space, and, in some cases, en-suite bathrooms. The bathrooms are fitted with modern fixtures and come stocked with premium toiletries, adding a touch of luxury to the experience.

Some lodges even offer private hot tubs, which are a real treat after a day of exploring the rugged landscapes of North Wales. Plas Isaf Lodge Retreat is well-equipped with a range of facilities aimed at enhancing the guest experience. The retreat offers high-speed Wi-Fi, which is convenient for guests who need to stay connected, although the surrounding environment encourages a digital detox.

The private outdoor areas are a highlight, with many lodges featuring outdoor seating, barbecues, and scenic views, allowing guests to soak in the natural beauty around them. For guests staying in lodges with hot tubs, the experience is elevated even further, as there’s nothing quite like soaking in a warm tub under the stars after a day spent hiking or sightseeing.

The retreat offers communal spaces, including a reception area with knowledgeable and friendly staff who are always ready to help with directions, local recommendations, or even provide a map for nearby walking trails. There are options for laundry facilities, which can be particularly useful for longer stays, especially for guests who partake in outdoor activities.

ALL DARWIN ESCAPES resorts are pet-friendly

While the lodge does not have an on-site restaurant, the fully- equipped kitchens make self-catering easy, and nearby towns offer a variety of dining options, from quaint cafes to classic Welsh pubs serving local delicacies. One of the standout features of Plas Isaf Lodge Retreat is its proximity to some of North Wales’ most stunning natural attractions.

Located a short drive from Snowdonia National Park, the lodge is an excellent base for those looking to explore the majestic mountains, lush forests, and scenic lakes of the region. Popular nearby trails include the paths leading up to Mount Snowdon, where hikers are rewarded with breath taking views.

Other nearby natural attractions include the Conwy Falls, Lake Bala, and the Gwydir Forest, each offering unique opportunities for hiking, fishing, and photography. The lodge is also a short distance from historical landmarks and charming Welsh towns. Betws-y-Coed, a picturesque village known for its quaint architecture and riverside views, is just a short drive away.

Here, visitors can explore local shops, art galleries, and cafes. Additionally, the castles of Conwy and Caernarfon are within driving distance and provide a fascinating glimpse into Welsh history, architecture, and culture. These attractions make Plas Isaf Lodge Retreat a fantastic choice for those looking to combine outdoor activities with cultural exploration.

IT’S A PLACE to disconnect and soak in the scenery

Staying at Plas Isaf Lodge Retreat is a memorable experience that captures the essence of North Wales. The lodges’ rustic charm paired with modern comforts make it a perfect choice for travellers seeking relaxation and rejuvenation. The atmosphere is quiet and peaceful, and with the abundance of natural beauty surrounding the area, it’s hard not to feel inspired by the landscape.

The outdoor spaces and hot tubs add an extra layer of luxury, creating a spa-like atmosphere that enhances relaxation. One of the most appreciated aspects of the retreat is the friendly and attentive staff. Their local knowledge, willingness to provide recommendations, and eagerness to help make guests feel welcomed and well-cared for.

The attention to detail in the lodges, from the decor to the amenities, reveals a commitment to quality that is rare to find, making each stay feel special. Plas Isaf Lodge Retreat in North Wales is an excellent choice for travellers looking to escape the hustle and bustle of everyday life.

Its location, amenities, and thoughtful design make it suitable for a variety of travellers, whether they are seeking adventure in the Welsh wilderness or simply hoping to unwind in a cozy setting. While the lodge may be a bit remote for those looking to stay connected to city life, the seclusion is precisely what many guests love about it.

It’s a place to disconnect, soak in the scenery, and enjoy the quiet beauty of North Wales. Overall, the Plas Isaf Lodge Retreat combines the rustic appeal of a traditional lodge with modern luxuries, creating a memorable getaway. Whether enjoying a sunrise over the mountains from your private deck or unwinding in the hot tub under the stars, a stay here is bound to leave a lasting impression.

Plas Isaf Lodge Retreat
www.darwinescapes.co.uk/plas-isaf
01352 961506

THE LUXURY ESCAPE

In an increasingly competitive and diverse market, holiday park and campsite owners are continuously looking for ways to stay ahead of the curve. One of the most significant shifts in the industry in recent years has been the rise of *glamping* which is a portmanteau of “glamorous” and “camping.”

While traditional camping continues to have a strong appeal, especially among seasoned outdoor enthusiasts, glamping caters to a new audience, those seeking to enjoy nature without sacrificing comfort and luxury.

Glamping is no longer a niche trend, it’s a booming sector that is reshaping the outdoor hospitality industry. For holiday park and campsite managers, offering glamping options can be a key differentiator and revenue booster. So, let’s explore the reasons why glamping is essential for your site and how it can benefit your business.

GLAMPING UNITS, such as luxury tents, cabins, or eco-pods, can be marketed at higher price points compared to traditional camping pitches.

A BROADER AUDIENCE
Traditional camping often appeals to a certain type of traveller: individuals and families who are comfortable with minimalist setups and enjoy the rugged charm of the outdoors.

However, there is a growing segment of consumers who love nature but are less enthusiastic about pitching a tent or braving the elements with limited amenities.

This is where glamping really shines. By offering luxurious tents, yurts, pods, cabins, or even treehouses, you can attract a broader audience, suiting all ages and groups.

Glamping offers the perfect blend of nature and comfort, making it accessible to people who might never have considered a traditional camping holiday. By expanding your offerings, you’re not just catering to campers — you’re appealing to a whole new market segment.

WE WERE DELIGHTED to partner up with The Glamping Show this year.

HIGHER REVENUE
Offering glamping accommodations can significantly boost your revenue. Glamping units, such as luxury tents, cabins, or eco-pods, can be marketed at higher price points compared to traditional camping pitches.

While a standard tent pitch might be charged at £25-£40 per night, a glamping unit could range from £80 to upwards of £250 per night, depending on the amenities and location. Moreover, glamping accommodations often attract longer stays, particularly among guests seeking to truly unwind in a luxurious natural setting.

This means not only higher nightly rates but also a potential increase in overall occupancy rates and seasonal bookings. Although the initial investment in glamping infrastructure may be higher than traditional camping setups, the return on investment (ROI) is often quick.

High-quality glamping structures are built to last, and because they command premium pricing, you can recoup your costs relatively quickly while enjoying ongoing profitability.

CAMPING CONNECT are experts in the WIFI Systems, talk to the team today!

ENHANCED GUEST EXPERIENCE
One of the primary benefits of offering glamping options at your holiday park is the elevated guest experience. Glamping appeals to those who appreciate thoughtful design, comfort, and unique accommodation options — think plush bedding, en-suite bathrooms, stylish decor, and even private hot tubs.

The attention to detail and high-end amenities in glamping accommodations create a memorable experience that guests are likely to rave about, both in person and online. Satisfied guests are more likely to leave positive reviews and recommend your park to friends and family, further boosting your brand reputation.

With platforms such as TripAdvisor and social media playing a huge role in influencing consumer decisions, offering standout accommodations like glamping pods can help ensure your holiday park maintains a steady stream of glowing feedback and repeat visitors.

THE DEMAND FOR GLAMPING shows no signs of slowing down.

ECO-FRIENDLY APPEAL
Modern travellers are increasingly aware of their environmental impact, and many are seeking eco-friendly accommodation options that align with their values.

Glamping, with its focus on blending luxury with nature, often incorporates sustainable practices such as solar-powered lighting, composting toilets, and eco-friendly building materials. Holiday park owners who offer glamping accommodations can use this as a selling point, highlighting their commitment to sustainability and responsible tourism.

Eco-conscious travellers are willing to pay more for experiences that allow them to enjoy the beauty of nature without leaving a heavy footprint. Investing in eco-friendly glamping units not only broadens your appeal but also enhances your brand as a leader in sustainable outdoor hospitality.

GLAMPING APPEALS to those who appreciate thoughtful design, comfort, and unique accommodation options.

FUTURE-PROOFING
The demand for glamping shows no signs of slowing down. In fact, it is expected to grow as travellers continue to seek out unique, memorable experiences. The COVID-19 pandemic has also contributed to a surge in outdoor holidays, as people have become more aware of the importance of nature and space.

Glamping perfectly aligns with these trends, offering seclusion, luxury, and a closer connection to nature — all while maintaining the safety and hygiene standards guests now expect. By investing in glamping, you are future-proofing your holiday park or campsite.

Glamping offers versatility and scalability, allowing you to adjust your offerings as guest preferences evolve. You can start with a few units and expand based on demand, adding innovative designs or amenities to keep your accommodation options fresh and exciting.

BY INVESTING IN GLAMPING, you are future-proofing your holiday park or campsite.

INVEST IN YOUR PARK’S FUTURE
Glamping is more than just a trend, it’s a sustainable, lucrative addition to any holiday park or campsite. By offering glamping options, you can attract a broader audience, boost your revenue, and enhance guest satisfaction, all while aligning your business with the growing demand for unique and eco-friendly experiences.

Holiday park managers who embrace the glamping trend are positioning their parks for long-term success. Whether you’re located in a scenic coastal area, a tranquil countryside setting, or a bustling tourist destination, glamping is a valuable way to differentiate your business, diversify your revenue streams, and create a unique offering that guests will love to return to year after year.

In an increasingly crowded marketplace, the key to staying competitive is offering experiences that resonate with modern travellers — and there’s no better way to do that than with the glamour of glamping.

 

COASTDALE PARKS QUEST FOR POD PERFECTION

Coastdale, an award-winning independent parks group, is elevating glamping with innovative two-tier sleeping pods. The family-owned business has invested significantly in glamping facilities across its three seaside parks in Whitby, North Yorkshire; Porthmadog, North Wales; and Hayle, Cornwall.

Peter Brewer notes a “massive swing” towards holidays offering unique experiences, especially among younger families. Glamping provides memorable holiday moments, with high-spec accommodations being particularly popular.

Coastdale, established nearly 50 years ago, has chosen top-tier models from UK manufacturers, including the Platinum S-Pod from Swift Holiday Homes, which accommodates four and features a mezzanine floor, vaulted ceiling, and a deck for al-fresco dining.

Each new pod includes private hot tubs, bathrooms, central heating, and hotel-quality linens. These pods are now located at Whitby Holiday Park, Garreg Goch Caravan Park, and Atlantic Coast Holiday Park. Alongside touring pitches and holiday home sales, Coastdale offers an unmatched array of pod experiences.

Peter emphasises the evolution of pod accommodations, which were once basic but have now become popular first choices for guests. The parks have received quality ratings from VisitEngland and positive reviews from guests, alongside accolades for conservation efforts.

Coastdale Parks
www.coastdaleparks.co.uk

HOLIDAY HEROES

HOLIDAY HEROES

Away Resort's raises the UK holiday park bar...

WATERSPORTS are a big attraction at Tattershall Lakes

International travel is back, but the Great British Holiday continues its rise. At the forefront of this increasingly sophisticated market are innovative operators like Away Resorts. A UK holiday park operator with a difference, Away Resorts started life in 2008 when Chief Executive Carl Castledine teamed up with industry stalwarts Neill Ryder and Greg Lashley.

Following in the footsteps of his grandfather who ran one of Britain’s first holiday camps, it was written in the stars that Carl would enter the parks business. In fact, according to colleagues, if you cut Carl in half, he would have the words ‘holiday park’ and ‘Away Resorts’ running through him like a stick of rock! With the acquisition of their first holiday park – Whitecliff Bay on the Isle of Wight – and a self-confessed ambition to ‘shake up the industry,’ Away Resorts was in business.

“We wanted to take the best bits of the great British holiday park, throw out the worst aspects, then add in some amazing contemporary touches, creating holiday parks for the next generation,” says Carl. And that’s exactly what they have done. Today, Away Resorts operates 27 holiday parks across the UK set in beautiful locations throughout Scotland, Lincolnshire, Isle of Wight, North Wales, Hampshire, Dorset, Cornwall, Hayling Island and Essex.

INNOVATION SUCH AS CONTEMPORARY themed accommodation fuels development. Pictured, the Rockstar.

Each park in the portfolio is unique and has its own individual appeal, whether it be festival inspired entertainment and Instagrammable themed accommodation, or retro-style talent shows and low-key camping under the stars. At the heart of every park is the same desire to inspire their guests to make memories.

“Whether customers want coastal or country locations, full-on fun or a relaxing time with loved ones, each resort is alive with character and atmosphere, and specifically crafted to suit customer needs,” explains Laura Miller, who joined Away Resorts as Head of Marketing in 2017.

“We want to ensure that our customers feel inspired and leave with ‘remember when we did that?’ moments that will last a lifetime. We want our guests to remember their holidays forever.” With an accommodation portfolio that includes over 500 Lodges (250 with Hot Tubs), 1,800 caravans, three hotels and over 200 chalets, that’s more than 120,000 holiday bookers in any one season.

Not forgetting the additional 4,000 holiday home owners across 20 parks. With investment in holiday homes growing across the UK, owners are an increasingly important part of the Away Resorts family. “Our owners tell us they enjoy their time with us again and again: unlimited holidays led by our teams on park - true Holiday Heroes,” says Laura.

THE WIDEST RANGE of accommodation appeals to all types of guest. Pictured, Camping Pod at St Ives Bay Beach Resort.

CORE VALUES
Away Resorts have 172 ‘Holiday Heroes’ supporting guests at the central office in Hemel Hempstead. During peak season, the total number of employees is just shy of 2,400. Employees share a common goal: to ‘deliver delight’ to customers. “Ultimately, our vision is to inspire everyone to holiday in the UK, driven by a mission to ‘strive for extraordinary’.

At the heart of all this are our people, led by three core values: Attentive, Amazing, Lovers,” explains Laura. Building a team that aims to be the ‘best in the industry’ has not been without issue in recent times. “The pandemic was obviously a huge challenge for all businesses, and some of these challenges have continued, most notably in hospitality and seeing a return of this skillset in particular destinations,” says Carl Castledine, CEO.

“During the pandemic, our fantastic team responded well to the crisis, continually putting each other and our customers first. For now, we look to attract talent with some of our fantastic benefits, training and coaching opportunities. We have such an amazing sector to work in and it’s about attracting new, young talent.” Latterly, the war in Ukraine has also put pressure on the business.

“The impact of both energy and non-energy commodities continues to be challenging,” says Carl. “We have had to work smarter through this difficult period, whilst not compromising our great offering for guests and owners.” There’s clearly no slowing down on delivering on expectations at Away Resorts. Excellence in service and a commitment to innovation are the hallmarks of their continued success, and there’s a constant flow of new and exciting ideas to fuel development.

With over £14.5 million invested in the last 5 years, Tattershall Lakes in Lincolnshire is now the biggest resort in Away Resorts’ portfolio. With a guest profile split equally between young families, families with teenagers, couples and groups, Tattershall Lakes really does offer something for everyone. Water-based activities are a major draw at this eight-lake site (three offering watersports) including water and jet skis, stand-up-paddleboarding, canoeing and kayaking, as well as more laid back pedaloes.

NEW STARGAZER ACCOMMODATION at St Ives Bay Beach Resort.

There’s also an inflatable Aqua Park, outdoor lakeside Lido, outdoor splash pad, sandy man-made beach, as well as an indoor swimming pool complex with an aqua play splash zone. An extensive variety of accommodation offers the widest appeal from classic caravans to lakeside lodges, to the ultimate in ways to stay with Away Resorts new range: the Esme, the Rockstar and the TriBeCa.

With enormous flatscreen TVs, private hot-tubs and stylish, contemporary furnishings, as well as quirky individualised design touches (think foliage and Union Flag feature walls and neon light décor), these exclusive holiday homes are ideal for a new generation of UK holidaymakers. And when they want to head out after dark, how about a trip to the Giggling Goose, a stylish over 18s gin and cocktail bar with an expert mixologist and secret rooftop garden.

With a multi-million-pound private equity investment taking place in 2021, Away Resorts were primed for further expansion with the acquisition of St Ives Bay Beach Resort. This beautiful location with access to 3 miles of prime Cornish beach has seen £3.7m investment in new accommodation over the past two years. The new Thalassa and Stargazer holiday homes are the ultimate in indulgence with the latter offering roll top baths, hot tubs, and a glass window in the bedroom for exploring the evening stars.

More innovation is apparent at Sandy Balls Holiday Park, one of Away Resorts most popular destinations. This holiday village offers forest-themed accommodation, exceptional family leisure activities including walks with resident alpacas, and an annual Forest Festival, all with the outstanding natural beauty of the New Forest as its backdrop.

AWAY RESORTS INVEST heavily in new entertainment and activities. Pictured, Alpaca Walks at Sandy Balls Holiday Park.

FUTURE-PROOFING
With future-proofing a top priority, it’s no surprise that sustainability and ‘giving back’ are also high on the agenda. All new developments are built using the latest energy-saving technology and the team work closely with caravan and lodge manufacturers to keep pushing boundaries.

“In our recent new development at Mill Rythe Coastal Village in Hampshire, we’re installing a brand-new natural airflow system instead of electric-powered air handling units,” explains Carl. “This natural airflow system is PV (solar) powered.” Projects to end single plastic use and increase recycling including uniforms are well underway. Charitable giving is also significant.

Working with Creating Tomorrow’s Forest, Away Resorts plant a tree for every holiday home sold to a new owner. There’s also a partnership with Surfers Against Sewage with many locations doing regular beach cleans. A commitment to protect the Great British Holiday and our Planet… it seems Away Resorts are well on the way to their ambition ‘to make the future amazing for everyone!’

CELEBRATIONS FOR DREAM DEVON DESTINATIONS

CELEBRATIONS FOR DREAM DEVON DESTINATIONS

THE BEVERLEY TEAM is celebrating the park’s 65th anniversary.

Eighty years of providing happy holidays on the Devon coast are being marked this year by the family owners of Ladram Bay Holiday Park in Budleigh Salterton. The five-star park is possibly the oldest in Britain to have remained under the same family’s ownership for such a length of time – and a full year of celebrations is planned. The celebrations will come to a climax in June when an all-stops-out party is planned to mark the same month in 1943 when Ladram Bay first began welcoming visitors.

It was then that farmer Frank Carter and his wife Margaret decided to allow Scouts to pitch up on their front field amid some of Devon’s loveliest countryside. The spectacular views of the bay and access to the farm’s private beach soon won the site an enthusiastic following which quickly grew in numbers as news of it spread. Eight decades on, Ladram Bay now welcomes customers from across the world, and provides one of the West Country’s best equipped parks for family holidays.

Its high-quality standards have won a top five-star grade for excellence from Visit England, and past accolades in the Devon Tourism Awards and South West Tourism Awards. Attractions at the park include an indoor climbing wall, indoor swimming pool and outdoor splash zone, watersports equipment hire, and adventure golf course. In addition to the planned birthday celebration weekend in June, there will be other themed events throughout the year, and a competition to try and find the earliest memory of the park.

OWNED BY THE SAME FAMILY SINCE 1943, Ladram Bay Holiday Park is set to celebrate 80 years of service

Every guest aged 80-plus who pre-books their holiday in 2023 will be offered a cream tea. Meanwhile, more than six decades after the first families booked a seaside caravan stay at Beverley Holidays in Devon, the park is marking its 65th anniversary. Celebrating the milestone will be members of the Jeavons family, who originally opened up part of their farmland to visitors in 1958. A series of events is planned throughout spring and summer, including themed party nights, special get-togethers for children and grown-ups, plus live entertainment.

The year has also seen the opening of a new £800,000 holiday home development, and new facilities for camping, touring caravan and motorhome guests. The investment is on top of almost £2.5 million spent in recent years on a fleet of holiday lodges and caravans with private hot-tubs, and a nautical themed play park. Located in Paignton on the English Riviera coast, Beverley Holidays has won a raft of national and regional excellence awards over the years, plus accolades for its environmental work.

WORK ON LUXURY WELSH PARK UNDERWAY

WORK ON LUXURY WELSH PARK UNDERWAY

 

OAK VIEW WILL PROVIDE luxurious all-year round occupancy in an outstanding Welsh setting.

 

Work has started on a £2.2m Oak View Lodge Park in Denbighshire, North Wales, a development which will see 89 luxury lodges in landscaped surroundings. With sweeping views across the tranquil Vale of Clwyd, the 18-acre park is being created in the grounds of a former hotel which closed in January 2009.

Twenty lodges are being released in the first phase of the development, with prices starting from £225,000. Purchasers will be offered a choice of two and three-bedroom architect- designed lodges, selected from leading UK lodge manufacturers and complete with central heating and high levels of insulation.

Facilities include private hot-tubs, luxury furnishings and fittings, high-speed fibre broadband, and many other pampering touches such as an on-site concierge service. Business owner Jamie Hughes, who has 25 years of experience in the holiday homes and lodge industry said: “Oak View provides a glorious rural setting with superb walking opportunities right on the doorstep and is within easy reach of Snowdonia National Park and the North Wales coast.

“Our high-speed fibre internet connection ensures that those who are able to work remotely can do so in a peaceful, picture-perfect environment and enjoy a wonderful work-life balance.” Owners will be able to have full use of their lodges throughout the four seasons as Oak View has a 12-month operating licence which allows stays throughout the year.

HIGH RISE VIEW

HIGH RISE VIEW

We visit an idyllic Devon seascape…

PARK LIFE RESORTS near Ilfracombe enjoys stunning panoramic sea views.

From its elevated position above Watermouth Harbour in North Devon, Park Life Resorts is a coastal destination, that enjoys stunning panoramic sea views. Park Life Resorts is under the ownership and operation of Life Cafés & Resorts - a British Company with a local economic focus.

Park Life Resorts offers a range of stylish and comfortable self-contained Lodges to suit individual guests’ needs, catering for families, couples and friend groups, with the largest Lodge sleeping up to eight people. Its self-catering wood-clad Lodges, new Sea Terrace Restaurant & Bar, heated outdoor pool and sea view mini golf course are nestled within mature woodland.

ALL MEMBERS OF THE FAMILY are welcome to visit at the dog-friendly Park Life Resorts.


DOG-FRIENDLY

Open all year round, it’s an idyllic Devon coastal escape – perfect for a summer getaway or a weekend break. The resort is dog friendly too, so all the family are welcome. Located on the shores of Watermouth Harbour, it’s situated just a stone’s throw away from the South West Coast Path with miles of coastline to explore. There’s so much to see and do, from rock pooling with the kids, to riding the surf on a board, sea kayak or enjoying the unrivalled sea views and local history.

With regular live music in the evening during the summer months, the Sea Terrace is the perfect place to relax and soak up the holiday ambience. The restaurant is situated alongside a range of on-site facilities that guests can make full use of, including the sea to visit at the dog-friendly view mini-golf course and children’s outdoor play area, overlooking the outdoor heated pool, and stunning sea views. Elsewhere on the resort, guests can enjoy a multi-sports court and indoor play areas and games facilities. An indoor pool house is also planned for launch later in the year. Park Life Resorts also boasts its own on-site shop, selling a range of essentials as well as local Devon produce and holiday luxuries.

Park Life Resorts is an intimate retreat, home to a collection of 42, self-catered modern wood-clad Lodges, discreetly nestled in a beautiful woodland setting of 12 acres of privately owned grounds. The Lodges range in size from one bedroom Lodges for two, with open plan living room and kitchen. The two and three-bedroom Lodges are ideal for families and groups. There’s also a collection of executive three and four bedroom Lodges, with some featuring private hot tubs and decking for al fresco dining. All Lodges are complete with fluffy towels, crisp linen and a North Devon produce welcome pack. Designed for use all year round, the Lodges make for the perfect setting in colder months, with their warm and cosy interior.

ALFRESCO DINING

The new Park Life Resorts’ aptly named Sea Terrace Restaurant and Bar, serves a variety of fresh dishes curated by Life Cafés and Resorts Group Development Chef, Chris Holland - an award-winning chef and ex-contestant of the BBC show, Great British Menu. Influenced by the local area, the dishes complement the resort’s coastal location, offering casual, laid-back dining with hearty and indulgent meals to light bites and sharing plates.

Resort guests and locals can dine alfresco and watch the sun set over the Harbour, from the atmospheric wrap-around sea terrace - or enjoy restaurant-style dining indoors. The restaurant has a light and airy interior that compliments the sea view location, creating a vibrant but comfortable dining space, complete with a cosy log burning stove in the heart of the restaurant.

Park Life Resorts
www.parkliferesorts.com

WISH YOU WERE HERE – Brighouse Bay Holiday Park in Southern Scotland

WISH YOU WERE HERE

Picture postcards from Brighouse Bay Holiday Park in Southern Scotland…

 

Southern Scotland’s Brighouse Bay Holiday Park in Dumfries and Galloway has been named by the AA as the best campsite in Scotland. The family-run business near Borgue beat hundreds of other eligible parks in Scotland to the title when it was announced in November.
Awards given by the AA – based on guest reviews and a “secret shopper” visit by inspectors - are regarded as the Oscars of the holiday parks industry. The seaside park’s facilities, services and levels of hospitality all went under the microscope – and each was found to meet or exceed the AA’s highest standards on every level.

 

 

As well as welcoming campers and the owners of touring caravans and motorhomes, Brighouse Bay provides a number of other accommodation options. They include luxury holiday lodges to own and to hire, some with private hot-tubs, plus cosy glamping lodges which are especially popular with young families.
A member of the prestigious Best of British group of independent parks, site facilities include an 18-hole golf course with spectacular coastal views, and a leisure complex which features an indoor pool, bistro, bar and family entertainment.
Activities available on the park include a mountain bike pump track and, during the summer, pony trekking for all ages as well as an all-tide slipway for boat owners.

 

 

Not that Brighouse Bay is any stranger to awards for it has been graded 4 stars by inspectors from VisitScotland and won a number of environmental accolades. These include the David Bellamy Conservation Award at its top gold level, achieved for over 20 successive years in recognition of its many wildlife initiatives.
It also gained an additional award last year for its work to conserve hedges and woodlands, plus wildflower areas which provide vital foraging for honey bees and other pollinators. The park is also undertaking an ambitious rewilding project in areas of the grounds which will help provide additional wildlife habitats.

Brighouse Bay
Tel. 01557 870 267
www.brighousebayholidaypark.co.uk