GREEN TRAILBLAZERS

GREEN TRAILBLAZERS

Investment in eco tourism continues to thrive...

EACH LODGE OFFERS PRIVACY while maintaining proximity to the resort’s central facilities.

The David Bellamy Blooming Marvellous Pledge for Nature works in partnership with over 500 holiday parks in the UK. Pioneered over 28 years ago by botanist and TV personality David Bellamy, the scheme is now administered by his son Rufus, who is himself an Environmental Adviser, working closely with parks of all sizes.

The organisation has singled out Parkdean Resorts for special praise thanks to their commitment to the environment and its responsible stewardship of over 3,500 acres of land at its 66 sites. Parkdean Resorts was described this month as ‘a green trailblazer’ for kickstarting work that will provide wildlife and the natural world with the same warm welcome as its holiday guests.

Scheme co-ordinator Rufus Bellamy said Parkdean Resorts deserved major recognition for mobilising a raft of exciting and imaginative environmental projects across its parks this year. Once they are completed, said Rufus, the work will not just benefit nature, but will also help provide an enjoyable and educative experience for guests, and for youngsters in particular.

Making new wildlife discoveries, he said, was just one of the ways in which Parkdean Resorts was helping to create magical memories for the 3.5 million guests it welcomes each year. The group’s parks have all taken the David Bellamy Pledge for Nature which commits them to managing their green spaces with wildlife in mind and undertaking at least one significant wildlife project over the next year.

These include setting up bird boxes and other artificial habitats, creating areas where bees, butterflies and other pollinating insects can get food, focusing on the conservation of a specific species, and working to enhance ponds and other wetland habitats.

INTERPRETED NATURE TRAILS encourage all family members to make wildlife discoveries in the park’s grounds.

CONSERVATION GOALS
Parks taking the Pledge receive visits from independent wildlife assessors who provide advice on new projects to be undertaken, and the steps needed to accomplish their nature conservation goals.

Responsible at Parkdean Resorts for steering the scheme is the group’s Regional Director of Scotland Colin Pearse, and he said park managers play an important part in delivering the results: “Our managers are given a great deal of autonomy in deciding what conservation projects will best suit their park, and then involving team members in making it a reality,” said Colin.

“This is crucial as our parks are located in different and very beautiful coastal and countryside locations throughout Britain, each with its own individual character and natural assets. “We ask each manager to propose a project and explain the ways in which it will enhance the guest experience, and then it’s up to them with help from members of their team.

“There’s never any shortage of volunteers coming forward, not least because it’s very satisfying to know that you are making a real difference to safeguarding wildlife and the natural world. “We receive tremendous support from the scheme’s advisers who are always willing to go the extra mile in providing both encouragement and expert guidance,” added Colin.

Rufus Bellamy said that Parkdean Resorts had become national cheerleaders for the scheme, and its parks were role models for how tourism businesses could work as a group to help nature.

 

CHEERS LEADERS
Just as importantly, he said, Parkdean Resorts was encouraging millions of holiday guests each year to discover more about the natural world, and the part they can play in its conservation. Mythtopia is an eco-glamping resort situated just outside of Edinburgh that is due to open in Spring 2024. The resort is designed to be 100% sustainable, carbon-negative, and powered entirely by natural energy sources, such as solar and wind energy.

To help in its rewilding efforts, Mythtopia is also leveraging its own cryptocurrency funded by carbon credits, as part of its mission to plant 120,000 trees on the site itself. Its founder, Oliver Pyle-Santini, was inspired to create a flourishing and environmentally-conscious business that would provide a wealth of jobs to the local community, and safeguard the natural surroundings of the estate.

The luxury glamping resort will feature many activities from yoga to silent discos but the most unique is ‘Legends’; an augmented reality game based on Celtic mythology and folklore aimed at families, couples and gamers alike. Situated among 200 acres of preserved green land and located just 20 minutes from the Scottish capital, Mythtopia is the ideal place for families to experience nature while embarking on an immersive AR adventure.

MYTHTOPIA OFFERS ITS GUESTS a unique immersive AR experience based on ancient Celtic mythology

Mythtopia will also be the UK’s first holiday destination exclusive to NFT token holders. Mythtopia will feature 150 low- carbon impact geometric domes and lodges, along with a restaurant, clubhouse, bar, and spa. Each guest will receive access to a wealth of activities including a geofenced augmented reality playground based on ancient Celtic mythology called ‘Mythtopia Legends’.

The game allows players to explore the natural woodland environment while following a spellbinding story of mythical creatures. Participants can build their own AR character, interact with talking trees and dwarves, and go on mystical missions alongside the characters of their friends and family.

Using Celtic legends, this unique AR experience will create a ‘digital theme park’ perfect for families, couples, gamers, and LARPers. Guests can also get involved in a wide variety of other activities to help them enjoy the natural world with opportunities for open water swimming in its own lake, stargazing, horse riding, yoga classes, and silent disco parties.

ECO-VISITORS will help plant over 120,000 trees by visiting Mythtopia, a carbon-negative retreat.

GREEN INVESTMENT
Tregoad Holiday Park in Looe, Cornwall, celebrated the completion of a raft new developments this summer by opening its doors to members of the local community. Representing an investment of £2.5 million, the initiatives were focused on sustainability, and the introduction of new ways to protect the natural world.

The family-owned park, part of the four-strong Waterside group, chose a Saturday in July to showcase its achievements to guests which included members of the public, senior local authority and VisitCornwall representatives, and Tregoad’s local suppliers. New features include the creation of Cornwall’s largest wildflower meadow bank covering more than 3,000 square metres, and seeded with high pollen-bearing plants.

Nectar produced by the blooms, says the park, will provide a valuable foraging resource for honey bees, butterflies, and other important pollinators. In addition, the park has invested £300,000 in planting hundreds of indigenous plants, trees and shrubs, and installed a range of new wildlife habitats.

The living quarters installed throughout the park’s grounds include three traditional beehives, duck houses, plus bird and bat boxes made from recycled materials This year, the park is also spending £36,000 on upgrading its popular wildlife walk. The move will add an additional 2km to its length, allowing guests to explore even more of the park’s rich and varied landscape, and to uncover its wildlife secrets.

Matt Way, General Manager at Tregoad Holiday Park, said: “An important part of our guests’ experience is enjoying our wildlife, beautiful lakes, and woodland walks. We believe we have a responsibility to nurture and enhance our natural surroundings, helping Cornwall’s natural environment to thrive and contribute to a greener future.

PARKDEAN RESORTS’ many accommodation options include lodges located in tranquil wooded surroundings.

“As well as focusing on wildlife and planting, we’ve been assessing everything that we do at Tregoad to ensure we’re operating as sustainably as possible. “For example, we’ve introduced a new waste-water treatment facility to allow the park to be self-sufficient, installed water refill taps, and reused construction materials across the site, such as our former toilet blocks which have been crushed and reused as road infill. We’re also continuing to work with Climate Vision to identify more ways in which we can reduce our carbon footprint.”

Tregoad Holiday Park works with more than 50 local suppliers, including Flotsam Flo which creates fashion accessories from waste which is difficult to recycle. Items are taken in, including old wetsuits, which are then upcycled by Flotsam Flo to be sold in its shop. The park is the first holiday park in the UK to go ‘full cycle’ in recycling, upcycling, and redistributing in such a manner.

Through partnership with a specialist upcycler of wet suits, inflatables and plastics, the park is aiming to reduce its landfill by a further 10% this year – after diverting 80 tonnes of waste from going to landfill between 2022 and 2023 through switching to alternative waste companies. Matt continued: “Collaboration is key to helping us tackle climate change. We’re proud to be working with like-minded businesses which champion sustainability and consider their environmental impact when planning their future investment and areas of growth.

“Our sustainability efforts complement our wider enhancement works at Tregoad. Over the past two years, we’ve introduced 100 new high-quality holiday homes and invested more than £500,000 in improving our guest facilities. Matt adds: “Our holiday accommodation and facility improvements, alongside our sustainability initiatives, are helping us achieve our core objective of delivering an exceptional quality holiday experience.”

WISH YOU WERE HERE

WISH YOU WERE HERE

Snapshots from The Quiet Site in The Lake District...

The Quiet Site has scooped gold at this year’s VisitEngland Awards for Excellence 2023, having been named the top Camping, Glamping and Holiday Park of the Year. The Cumbrian destination boasts a stunning location in the fells overlooking Ullswater, first opened its doors to campers and caravanners 60 years ago.

Over the past two decades sustainability has been the site’s focus, with both business and investment choices based on a desire to be fully sustainable which has resulted in the site becoming one of the greenest holiday parks in the UK.

The Quiet Site is a multi-award-winning carbon neutral holiday park, consisting of several accommodation options including a self-catering holiday cottage, luxury Glamping Cabins, timber Camping Pods, underground Glamping Burrows and carbon positive Gingerbread Houses.

In addition, it offers all-weather tent pitches and hard standing pitches for caravans and motorhomes. The site’s facilities include a historic pub, a zero-waste shop, pizzeria and creperie, games room and lots more. Daniel Holder, Managing Director of The Quiet Site said: “We are over the moon to have been awarded this most prestigious recognition by Visit Britain.

“Our team works tirelessly to provide guests with both the best and the most sustainable stay possible, reflected in the fact that 84% of our bookings come from repeat stays or recommendations. “We hope to welcome both returning and new guests for many years to come.”

The Quiet Site
Tel. 01768 486337
Email. info@thequietsite.co.uk
www.thequietsite.co.uk

YOUR NEXT STAR PERFORMER

YOUR NEXT STAR PERFORMER

THE CAPELLA 2HCX in action at Three Cliffs Bay holiday park.

Every holiday park will appreciate the vital role a utility vehicle plays in the smooth running of the site. And the STAR EV range of utility vehicles not only performs effectively behind the scenes but also as the star of the show too.

For holiday parks that can extend over acres of land, utility vehicles aren’t just a nice-to-have; they’re essential for daily operations, maintenance and gardening work as well as transporting equipment, guests and luggage from one side of the resort to another. STAR EV’s award-winning range brings productivity, sustainability, efficiency and value to every holiday park’s fleet and we look at how they do that.

ENERGY DENSITY
The greater energy density of a 210Ah maintenance-free lithium-ion battery makes STAR utility vehicles productive members of the team. With an industry leading tow capacity and payload able to handle up to 670kg of material and an electric tipping bed ideal for off-loading, vehicles such as the Capella 2HCX and Capella Work Machine are ideal to ensure the smooth behind the scenes operation of your holiday park.

Whether it be transporting guests, linen, maintenance equipment, hospitality services or even medical equipment, the Capella can maintain steady productivity between charge cycles, and easily be topped up via an on-board Lester charger. With the Lifted model staff and guests can also be safe traversing any kind of off-road terrain.

The guest experience is a top priority for a holiday park, so a vehicle that can be seen but not heard is vital. With a lithium-ion battery, the STAR EV lineup is able to perform its maintenance tasks noiselessly so as not to disturb the peace and enjoyment of the park’s visitors – an essential around guests staying in tents and caravans.

Even so, these vehicles don’t always belong behind the scenes. The Sirius 2+2 is designed to hold up to four passengers and is an attractive addition to any holiday park, elevating the guest experience, allowing them to ride in style and comfort as they take in the views of their destination.

THE SIRIUS 2+2 IS DESIGNED to hold up to four passengers and is an attractive addition to any holiday park.

ELECTRIC FLEETS
Many guests go to holiday parks to escape the bustle of city life, including the traffic that comes with it. With a close connection to their natural surroundings, it’s important for many resorts to be kind to the countryside they call home. STAR EV electric fleets produce zero emissions or leaks when being charged.

Pair this with superior energy efficiency and they reduce their actual pollution percentage, eliminating any contribution to global warming. What’s more, beyond their zero emissions, machines such as the Capella and Sirius are lightweight with a light tread too, providing a gentle drive on grounds while the lithium battery also eliminates the risk of a hydrochloric spill.

Reesink
Tel. 01480 226800
www.reesinkagriculture.co.uk

HOLIDAY HEROES

HOLIDAY HEROES

Away Resort's raises the UK holiday park bar...

WATERSPORTS are a big attraction at Tattershall Lakes

International travel is back, but the Great British Holiday continues its rise. At the forefront of this increasingly sophisticated market are innovative operators like Away Resorts. A UK holiday park operator with a difference, Away Resorts started life in 2008 when Chief Executive Carl Castledine teamed up with industry stalwarts Neill Ryder and Greg Lashley.

Following in the footsteps of his grandfather who ran one of Britain’s first holiday camps, it was written in the stars that Carl would enter the parks business. In fact, according to colleagues, if you cut Carl in half, he would have the words ‘holiday park’ and ‘Away Resorts’ running through him like a stick of rock! With the acquisition of their first holiday park – Whitecliff Bay on the Isle of Wight – and a self-confessed ambition to ‘shake up the industry,’ Away Resorts was in business.

“We wanted to take the best bits of the great British holiday park, throw out the worst aspects, then add in some amazing contemporary touches, creating holiday parks for the next generation,” says Carl. And that’s exactly what they have done. Today, Away Resorts operates 27 holiday parks across the UK set in beautiful locations throughout Scotland, Lincolnshire, Isle of Wight, North Wales, Hampshire, Dorset, Cornwall, Hayling Island and Essex.

INNOVATION SUCH AS CONTEMPORARY themed accommodation fuels development. Pictured, the Rockstar.

Each park in the portfolio is unique and has its own individual appeal, whether it be festival inspired entertainment and Instagrammable themed accommodation, or retro-style talent shows and low-key camping under the stars. At the heart of every park is the same desire to inspire their guests to make memories.

“Whether customers want coastal or country locations, full-on fun or a relaxing time with loved ones, each resort is alive with character and atmosphere, and specifically crafted to suit customer needs,” explains Laura Miller, who joined Away Resorts as Head of Marketing in 2017.

“We want to ensure that our customers feel inspired and leave with ‘remember when we did that?’ moments that will last a lifetime. We want our guests to remember their holidays forever.” With an accommodation portfolio that includes over 500 Lodges (250 with Hot Tubs), 1,800 caravans, three hotels and over 200 chalets, that’s more than 120,000 holiday bookers in any one season.

Not forgetting the additional 4,000 holiday home owners across 20 parks. With investment in holiday homes growing across the UK, owners are an increasingly important part of the Away Resorts family. “Our owners tell us they enjoy their time with us again and again: unlimited holidays led by our teams on park - true Holiday Heroes,” says Laura.

THE WIDEST RANGE of accommodation appeals to all types of guest. Pictured, Camping Pod at St Ives Bay Beach Resort.

CORE VALUES
Away Resorts have 172 ‘Holiday Heroes’ supporting guests at the central office in Hemel Hempstead. During peak season, the total number of employees is just shy of 2,400. Employees share a common goal: to ‘deliver delight’ to customers. “Ultimately, our vision is to inspire everyone to holiday in the UK, driven by a mission to ‘strive for extraordinary’.

At the heart of all this are our people, led by three core values: Attentive, Amazing, Lovers,” explains Laura. Building a team that aims to be the ‘best in the industry’ has not been without issue in recent times. “The pandemic was obviously a huge challenge for all businesses, and some of these challenges have continued, most notably in hospitality and seeing a return of this skillset in particular destinations,” says Carl Castledine, CEO.

“During the pandemic, our fantastic team responded well to the crisis, continually putting each other and our customers first. For now, we look to attract talent with some of our fantastic benefits, training and coaching opportunities. We have such an amazing sector to work in and it’s about attracting new, young talent.” Latterly, the war in Ukraine has also put pressure on the business.

“The impact of both energy and non-energy commodities continues to be challenging,” says Carl. “We have had to work smarter through this difficult period, whilst not compromising our great offering for guests and owners.” There’s clearly no slowing down on delivering on expectations at Away Resorts. Excellence in service and a commitment to innovation are the hallmarks of their continued success, and there’s a constant flow of new and exciting ideas to fuel development.

With over £14.5 million invested in the last 5 years, Tattershall Lakes in Lincolnshire is now the biggest resort in Away Resorts’ portfolio. With a guest profile split equally between young families, families with teenagers, couples and groups, Tattershall Lakes really does offer something for everyone. Water-based activities are a major draw at this eight-lake site (three offering watersports) including water and jet skis, stand-up-paddleboarding, canoeing and kayaking, as well as more laid back pedaloes.

NEW STARGAZER ACCOMMODATION at St Ives Bay Beach Resort.

There’s also an inflatable Aqua Park, outdoor lakeside Lido, outdoor splash pad, sandy man-made beach, as well as an indoor swimming pool complex with an aqua play splash zone. An extensive variety of accommodation offers the widest appeal from classic caravans to lakeside lodges, to the ultimate in ways to stay with Away Resorts new range: the Esme, the Rockstar and the TriBeCa.

With enormous flatscreen TVs, private hot-tubs and stylish, contemporary furnishings, as well as quirky individualised design touches (think foliage and Union Flag feature walls and neon light décor), these exclusive holiday homes are ideal for a new generation of UK holidaymakers. And when they want to head out after dark, how about a trip to the Giggling Goose, a stylish over 18s gin and cocktail bar with an expert mixologist and secret rooftop garden.

With a multi-million-pound private equity investment taking place in 2021, Away Resorts were primed for further expansion with the acquisition of St Ives Bay Beach Resort. This beautiful location with access to 3 miles of prime Cornish beach has seen £3.7m investment in new accommodation over the past two years. The new Thalassa and Stargazer holiday homes are the ultimate in indulgence with the latter offering roll top baths, hot tubs, and a glass window in the bedroom for exploring the evening stars.

More innovation is apparent at Sandy Balls Holiday Park, one of Away Resorts most popular destinations. This holiday village offers forest-themed accommodation, exceptional family leisure activities including walks with resident alpacas, and an annual Forest Festival, all with the outstanding natural beauty of the New Forest as its backdrop.

AWAY RESORTS INVEST heavily in new entertainment and activities. Pictured, Alpaca Walks at Sandy Balls Holiday Park.

FUTURE-PROOFING
With future-proofing a top priority, it’s no surprise that sustainability and ‘giving back’ are also high on the agenda. All new developments are built using the latest energy-saving technology and the team work closely with caravan and lodge manufacturers to keep pushing boundaries.

“In our recent new development at Mill Rythe Coastal Village in Hampshire, we’re installing a brand-new natural airflow system instead of electric-powered air handling units,” explains Carl. “This natural airflow system is PV (solar) powered.” Projects to end single plastic use and increase recycling including uniforms are well underway. Charitable giving is also significant.

Working with Creating Tomorrow’s Forest, Away Resorts plant a tree for every holiday home sold to a new owner. There’s also a partnership with Surfers Against Sewage with many locations doing regular beach cleans. A commitment to protect the Great British Holiday and our Planet… it seems Away Resorts are well on the way to their ambition ‘to make the future amazing for everyone!’

STRATEGIES TO DRIVE GROWTH FOR HOLIDAY DESTINATIONS

STRATEGIES TO DRIVE GROWTH FOR HOLIDAY DESTINATIONS

THE HOLIDAY PARK & RESORT INNOVATION event offers a wealth of insights and resources to help attendees stay at the forefront of industry trends.

The Holiday Park & Resort Innovation is a premier event dedicated to the holiday park and resort industry. Attendees have the chance to gain valuable insights, practical advice, and actionable strategies to enhance their operations and drive growth.

The event serves as a hub for professionals and businesses operating within this dynamic sector. With its comprehensive range of exhibitors, expert speakers, and networking opportunities, the show offers a wealth of insights and resources to help attendees stay at the forefront of industry trends and drive their businesses forward.

Explore a diverse array of exhibitors showcasing the latest products, services, and innovations in the holiday park and resort sector. From accommodation solutions and outdoor equipment to technology advancements and leisure facilities, the exhibition floor is a treasure trove of ideas and opportunities for both established operators and aspiring entrepreneurs.

One of the highlights of the event is the extensive seminar and keynote program, featuring industry experts, thought leaders, and successful practitioners. These sessions cover a wide range of topics, including business strategies, marketing and branding, customer experience, sustainability, technology integration, and much more. Don’t miss out and register for your FREE ticket today

Holiday Park & Resort Innovation Show
15th – 16th November 2023
NEC, Birmingham
www.holidayparkshow.co.uk

£7 MILLON MAKEOVER FOR ABER BAY

£7 MILLON MAKEOVER FOR ABER BAY

ABER BAY’S NEW SWIMMING pool complex provides family fun in light, airy surroundings

Staff and the family owners of a Mid Wales holiday park are celebrating the opening of a massive £7 million makeover of the park’s facilities. Aber Bay Holiday Park near Aberystwyth now boasts one of Wales’s most environmentally-friendly entertainment and leisure complexes.

The project by owners Allens Caravans was undertaken in tandem with an extension of the park which has seen the addition of 55 new holiday homes, available to own from around £70,000. Aber Bay Holiday Park is just a short stroll from the beach at Clarach Bay and is especially popular with young families and others who enjoy the many nearby walking opportunities.

It is one of twelve top-end parks operated by Allens Caravans which was founded over 80 years ago by Bill Allen, and is today still run by his grandchildren and family members. The new development at Aber Bay is the biggest single investment ever made by the company and is intended to meet the ever-rising quality expectations of guests.

Its striking new clubhouse has a rooftop terrace providing dramatic and far-reaching views of the coast, and of the surrounding countryside with its mountain backdrop. The clubhouse also includes a bar, restaurant, lounge areas and professional lighting and sound systems for the staging of live family entertainment.

A new heated indoor swimming pool can be enjoyed throughout the 10.5 months when the park is open. Other facilities include a games room and outdoor children’s play areas. Allens Caravans’ longstanding commitment to sustainability is evident in the many features of the new centre designed to conserve energy and reduce the park’s carbon footprint.

HAVING A BLAST!

HAVING A BLAST!

Add a splash of waterplay to your on-site visitor appeal...

THE SAILBOAT SPLASHPAD is top attraction at Willen Lake in Milton Keynes.

The height of the season is the ideal time to review your current water play offering – or even a new attraction. An objective survey, with your guests in situ, will help identify strengths, weaknesses and opportunities for enhancements through investment.

“We recommend holiday parks and visitor attractions contact us towards the end of the summer into early September to embark upon a design process if they would like new water play in location for their following season,” advises Michelle Minns-Sykes of leading water play provider, Ustigate Waterplay. “This provides ample time to play around with some great ideas and to apply attention to detail.”

 

TURNKEY APPROACH
The typical duration for a full turnkey solution in design and build, from order to completion, is 16 weeks. A smaller scale aquatic scheme can be created in as little as two weeks.

Certified products can be selected from a nautical theme a sailboat with a captain’s wheel, tipping bucket and cannon to a nature theme picking out a choice of trees and leafy features. All themes offer varied water effects, with several products that also have 360° rotation ability.

MANY PRODUCTS WITH ROTATIONAL abilities place the water directions and water effects in the water player’s hands.

AQUATIC PLAY
Modern day aquatic play has accelerated in terms of its product development in the last 30 years. No longer seen as a static above ground feature that sprays water from a variety of heights and differing directions, there are many products with rotational abilities that place the water directions and water effects in the water player’s hands.

Ustigate’s Splashpad® collections include Toons, Sea Silhouette, Watergarden, Nautical, Contemporary, Classic, Water Journey™, New Fine Mist, Spraylink™, Ground Sprays, Poolplay™, Lazy River and New Coreoplay Playable Fountains. All available in a rainbow of colour choices, many products are complemented with translucent Seeflow™ to reflect aesthetically pleasing and colourful shadows around the environment when sunshine and water are present.

Ustigate’s most popular water play theme is the award-winning Explora water play scheme, designed and developed to engage children to move, push, pull, spin and splash. Explora features Luna with Twistnozzle™ enabling children to push and pull to change the direction of the fine, water sprays and there are a variety of play items with different sized orbs and water effects that invite children to spin and spash.

The orbs in Bobble No.1 and Bobble No.2 are self spinning and invite children to a close-up, hands-on experience with water. “Our new build services include the design, installation, water testing, commissioning and staff training prior to handover,” says Michelle who adds: “Our 57 years of aquatic play fruition provides us with knowledge, experience and expertise and an enquiry begins with gathering information, a meeting, site survey and design brief.”

The award-winning team is celebrating 20 years of aquatic play partnership with Vortex Aquatic Structures International Inc this year. With all projects unique, a typical budget for any water play scheme, location and installation needs to cover the play equipment value, plant room and connection to services.

Ustigate offers a portfolio of 150 individual Splashpad® products and 50 different ground spray options, all formed from collections to fit an abundance of themes and environments. Splashpads and water play projects come in all shapes and sizes starting with supply only of interactive water features to compliment and enhance a pool setting to full turnkey solutions in the design and installation of new facilities featuring inclusive splashpads, Elevations™ and waterslides.

USTIGATE’S MOST POPULAR WATER play theme is the award-winning Explora scheme.

FLOW RATE
Ustigate offers a complete design to installation services and we also collaborate with architects appointed by holiday park operators to design and install new water play facilities. Quite often a holiday park will be enhancing their facilities and the water play will sit within a larger development. The Pool Water Treatment Advisory Group (PWTAG) recommends a recirculation water system will consist of a two tank system; one tank for the clean water and another separate tank for the dirty water.

Following play, water will drain into the dirty water tank and it will only enter the clean water tank when it has passed through UV filtration and water treatment, making it clean and fit for play again. This system is the equivalent of the water management for a swimming pool and it guarantees one body of water to be of the highest quality and safe for public interaction. All water is chased to drain after play resulting in a water play area without any water depth that does not require lifeguards.

A splashpad is designed with age appropriate zones, making it the perfect playscape for young children to build their water confidence as well as providing an arena for older children that arrive with water confidence to enjoy being soaked by a tipping bucket or some cannon fun with their friends and family. There are many products that engage collaborative and cognitive play and the benefits of the Vortex product line available from Ustigate is their playability.

Aquatic play is no longer offered from static products that spray alone because there are products with exclusive technologies such as Twirltec™ and Turntec™ enabling children to take their aquatic play items on a full 360° spin - resulting in twirlling, spiralling water patterns as well as a change of water direction. The products engage children to interact together and the technologies engage children to interact with the products - the water play moves from a ‘beyond control’ tipping bucket to placing the water play and water direction into the excitable hands of the water player; promoting physical, mental and social development as well as maximising fun.

Spraylink™ and Ground Sprays are all round favourites that will appear in all designs because of the fact they are inclusive and popular with all ages and abilities. The most popular ground sprays are straight up Jet Streams, arched Water Tunnels, Team Sprays where children work together to cover up nozzles to create a bigger splash and Hop and Star because children love to bounce and splash.

Sustainability, environment and economy are key drivers for our future and remaining active outdoors is key to our good health and livelihood. The IPCC of the United Nations have advised heat waves are expected to become more frequent, more intense and longer lasting because of climate change. Trending worldwide is more planting, climate shelters, cooling stations and less carbon emissions to slow the rate of climate change.

DIPPY THE DINOSAUR helped boost visitor numbers to Roarr park by 18 per cent.

ECO CREDENTIALS
Ustigate has introduced their new Fine Mist collection featuring Refresh and Glomist with solar LED’s - products designed and developed by Vortex to keep us cool! Refresh is an attractive, arched product with two refreshing misty water effects; also provided with a UV stable toeguard. Glomist is offered at two different heights, provided with integrated activation, either three or five misty water jets and solar LEDs. The solar cell battery is rechargeable.

Both Refresh and Glomist are low consumption water misting products that are fed from potable water making them economic to run and environmentally friendly to local landscape. Also launched in March this year, Ustigate offer a choice of six pre-designed Coreplay Playable Fountains that include Sunset, Rainbow, Ocean, Volcano, Firework and Wave! A choice of animated dancing water jets with sequenced water movement and colourful lighting.

Ustigate offer the addition of solar PV to reduce the carbon footprint of the facility and electricity costs. Water is conserved via the manual setting of the height of the water features as well as grouping play items together for feature activation on at the same time. Controllers provide information on water usage, water treatment and critical plant room equipment. Remote access is available for facilities that have an internet connection in the plant room.

“This methodology conserves water as well as adding to the excitement and anticipation of not knowing which water feature will pop up next,” explains Michelle. “If for any reason children are being entertained elsewhere, the water play will be in sleep mode until children come along and press the button to start the flow. “ The majority of the Splashpad® Product Index is available with a Safeswap™ anchor providing the ability to exchange products in the future without the need to break the ground.

 

The Safeswap™ anchor system enables a water play area to be established in phases as well as guaranteeing a facility will remain modern and cost effective to modernise in the future. For group operators with several splashpads, products can be rotated between sites to keep water players intrigued and excited. Our ground sprays can also be exchanged for a variety of different and fun water effects. A water play facility is designed and built for life with water play products offered with a 25 year warranty.

Michelle advises: “The Ustigate team is proud of all of our projects in our 57 year history and the fact we are renowned for providing high quality aquatic play facilities. “Three of our projects have been awarded Water Leisure Venue of the Year at the UK Pool and Spa Awards for three consecutive years,” she points out.

Michelle adds: “Pick a company to work with that has been in operation for the same duration as the warranty because it proves they will still be trading and available to honour the warranty for its full life term.” She concludes: “Take the time to visit some sites where you can see the choice of water play products in operation; it is a big investment and quality and maximising interactive playability should be at the forefront of decisions.”

Ustigate Waterplay
01322 424445
sales@ustigate.co.uk
www.ustigatewaterplay.co.uk

CHANGING PLACES

CHANGING PLACES

Even the humblest washroom facilities can make or break your brand, advises Becci Knowles...

ADD A TOUCH of character to your washroom facilities to keep the guests happy.

Leading market research firm Mintel says that in a competitive market, with relatively low brand differentiation outside of the leading holiday centre brands, catering for rising visitor expectations in terms of accommodation, facilities and experiences has become vital for success. Clean, modern, accessible, and eco-friendly washrooms have a key role to play in continuing this upward trend.

A quick look at holiday park reviews online at Tripadvisor is testimony to the fact that these facilities feature highly on the list of customer priorities across every demographic. Meeting the rising expectations of existing customers and changing the perception new ones, is vital for a destination’s growth. Park Holidays operates 43 caravan holiday parks across the UK from Cornwall in the West, Suffolk in the East and up to Yorkshire and Scotland in the North.

Commenting on the importance of its washroom facilities across the portfolio, a spokesperson told Holiday Park Scene: “On our parks which provide touring and camping pitches, the washrooms remain one of the single most important factors in shaping guests’ level of satisfaction with their stay.

“On review websites, our facilities will frequently be commended for their cleanliness, standards of maintenance, and overall impression of being a welcoming and hygienic environment for ablutions. “Positive comments on our washrooms also appear on Park Holidays’ Feefo review website and have helped the group achieve the platform’s excellence award for six years in succession.”

SUCCESS MARKERS
Washrooms are pivotal in the success of smaller parks too, particularly where there is a spa element Kevin Jones, resort director at Whalesborough Farm and cottages tells Holiday Park Scene. “Being a health spa and 5* cottages resort, cleanliness and the experience is vital to our business, we pride ourselves on giving the customer the best possible experience they can have while with us,” says Kevin.

He continues: “Businesses are judged by the cleanliness of the facilities and predominantly the washroom facilities, we want our customers to enjoy their time with and a clean, pleasurable place to be starts with the washrooms.” Shaun Matthews is the owner of Blue Hills Touring Park in Truro. He agrees that good quality, clean facilities help to present a professional image of your park.

“Many smaller caravan and camping sites such as our 50 pitches often don’t provide some of the other facilities that are found on larger parks so it essential that those we do provide are as good as they can be. They will be one of the main facilities that a park is judged upon. “The main requirement that guests are looking for, regardless of shape/ size washroom facility that’s provided is cleanliness, this seems to be the number one priority and is never going to change.

“Washroom facilities have been moving more and more “posh”, underfloor heating, heated and backlit mirrors, background music. In some case there has been a move to provide facilities that are more akin to a hotel, although this is still the preserve of the much higher end parks.”

AS DERBYSHIRE’S NEWHAVEN HOLIDAY PARK SHOWS, thoughtful design can make all the difference to washroom appeal Pic. Park Holidays UK

LOCATION, LOCATION
Emma Bateman is the site manager of Lincolnshire based holiday park, Westwood Lakes. Specialising in fishing holidays, it has seven lakes open to guests and the public. As fishing is an outdoor sport, and the lakes are sometimes a distance from the main buildings, the park has built its own toilet facilities around the lakes, which staff clean daily. The company also hires portaloos, via an external provider, for the lakes that cannot be reached by the water and drainage system.

Emma says: “Over the 16 years we have been operating, we have tried to update our facilities as we see fit. For example, the outdoor permanent toilet blocks are a recent addition to the site after fisherman complained the café and bar toilets were too far away from the lakes. “In addition, we have recently updated our hand driers to the Dyson air model, and we find they are much more efficient at drying hands and that means less paper is used too.”

Onsite facilities include both a café and bar with washroom facilities, including disabled toilets and baby changing units. Emma adds: “Having these extra facilities means we can accommodate all visitors; inclusion is important to us at Westwood Lakes, and this is reflected in our facilities having ramp access etc, to improve visitor experience.” Mayfield Park is a family-owned and run camping, caravan and residential park nestled in the hills on the outskirts of the famous market town of Cirencester.

Picking up on Emma’s point about access and inclusion, managing director Carl Upton agrees that the location of your washrooms, is key: “When planning on new toilet blocks it’s always good to keep them near the camp site and not miles away or in a muddy field and to have easy access for disabled users,” he says. Had the team at Westwood Lakes foreseen just how much how much the park would grow in the 16 years since its inception, Emma says they would have planned their washroom facilities differently: “For example, the outdoor permanent toilet blocks would have been built much earlier and we would have used part of the accommodation plumbing and drainage systems to be able to reach the further afield lakes instead of portaloos, which is an extra monthly expense.”

“Washroom location is everything,” says Blue Hills Touring Park’s Shaun Matthews. “So not too far from the furthest pitches but equally close enough to services to reduce installation costs.” He also points to ease of operation. “Are they user friendly, can some facilities remain open whilst others are closed for cleaning,” Sean asks. “Don’t underestimate the number of cubicles/ showers required, make sure that guests are well catered for and won’t have to queue for their morning shower. “Accessible and family bathroom facilities should also be provided. Can you integrate other facilities into the same building, for example, wash up areas.”

WITH THEIR HIGH VOLUME OF USERS, washrooms at Chichester Lakeside Holiday Park are scheduled for regular monitoring visits throughout the day. Pic. Park Holidays UK

ECO ESSENTIALS
Back at Whalesborough Farm and Cottages, resort director Kevin is keen to stress the importance of sustainability: “Parks should always consider sustainability, from thinking how we heat our washrooms to the water we use in them,” he says, adding: “We use water from our own bore hole and air source heating powered by our turbine on site.” Blue Hills Touring Park’s Shaun Matthews suggests using recycled and environmentally friendly cleaning products.

“If you can easily manage the cleaning maintenance through good design then you are part of the way to sustainability. “In addition, sustainability can be achieved through the installation of renewables such solar thermal, air source/ground source heat pumps and so on.” Achieving a more sustainable business model, especially in the current economic climate, remains a challenge for many parks.

Emma again: “We have to think of what is friendly and cost effective; we are becoming more aware of the environmental damage and we can make a difference with better quality hand driers, environmentally friendly toilet rolls and tissues. “Sadly, this doesn’t always equal cost effective, and that is something we are trying to balance here at Westwood Lakes,” she adds.

Looking to the future, Shaun says: “Washrooms will become more upmarket as guests demand a better experience. “Probably more eco-friendly, it’s quite likely that more operators will also move towards unisex facilities. This will help to reduce the number of cubicles required and reduce costs as utility bills continue to grow.” Picking up on this point, Whalesborough’s Kevin Jones says: “Washrooms of the future will be clean, vibrant, multi-generational, filled with cloud-based technologies, a zero emissions bathroom removes the feeling of guilt when using natural resources and energy.

“It will allow us to take a shower several times a day without placing a burden on the environment. “Designed as a small power station, the bathroom functions as a heat recuperator and water treatment facility, for example by converting waste materials into methane which is then used to generate heat.” While the development of washroom technologies continues to gather pace and the exact future of them remains to be seen, what is clear is that parks looking update their existing facilities or install new ones have an ever-widening range of products and services to choose from.

RETURN ON INVESTMENT

RETURN ON INVESTMENT

All aboard for the Brean Leisure development journey...

MAJOR INVESTMENTS include the on-site Brean Country Club.

Regularly attracting over 500,000 visitors annually, Brean Leisure is a 200-acre resort that is reaping. Over the last 10 years over £15 million has been invested to improve the holiday experience of guests at both Brean Leisure Park and its sister sites. The group has a cluster of four parks at its Somerset base, Holiday Resort Unity, Golden Sands, Brean Country Club and Brightholme.

The combined offering boasts 165 hire fleet caravans and lodges, 750 private holiday home owners and a small matter of 400 touring and camping pitches. Not surprisingly, 150 employees work across the year while the overall number swells to 250 in peak summer months. The team’s main focus since 2021 has been on sustainability, adopting the slogan ‘Sustainability at Heart’.

The move has seen the company achieve some outstanding outcomes through mixed recycling, food recycling and energy initiatives. Although the founders, the House Family, remain the driving force behind the business, they could not have manage it alone. They gratefully acknowledge the help and support from past and present management and team members and hope they have enjoyed being part of the family-run enterprise in Somerset. Alan House comments: “The family are committed to reinvesting heavily into the park and the facilities to make it even better.

Planning permission has been received for an expansion to Brean Splash Waterpark and a flagship new entrance and entertainment complex at Holiday Resort Unity. “There’s an annual investment into new hire fleet accommodation of around £1m which keeps standards high and generates good used stock to then sell onto the private owners areas. “We are always planning at least two years in advance and looking at how we can enhance the experience and satisfaction of our guests.

The Brean story started when Albert and Marie House bought Unity Farm in 1946 and for the next 30 years ran the farm primarily as a dairy farm with a herd of 140 cows. They then supplied the local area with milk that was bottled on the farm. The farm grew to include a number of pigs and sheep and a milk round. Bert also had a passion for horse racing and enjoyed success with a number of winners in both flat and national hunt races.

As far back as 1946, camping was a very popular past time and Fry’s Chocolate Factory, from Bristol, pitched large tents on three fields of the farm for a two-week period during the summer so that their employees could have a holiday by the sea. What we know today as Holiday Resort Unity, spread its early roots there, and it wasn’t long before many groups including Boy’s Brigade Troops from across the country were coming to Brean for holidays.

 

DRIVEN BY THE FOUNDING HOUSE FAMILY, Brean Park is very much a team effort.

 

PLANNING PERMISSION
In 1948, planning permission was granted to change the use of some of the farmland to caravans and camping and 20 acres were converted to this use. During the 50’s and 60’s caravan and camping became a bigger part of the business and slowly the number of cows, pigs and sheep decreased. In the late 60’s ‘Bert’s Bar’ was opened on the resort and became one of the parks first main facilities. During the 70’s and 80’s the beginnings of Brean Leisure Park was created and the Mid Somerset Golf Centre which included Target Golf, driving range, pitch and putt and also an eight-hole golf course opened.

Through the years additional recreation activities were added including greyhound racing, a swimming pool, donkey derbies and open-air markets to name just a few. The park was now attracting a lot of visitors from the Birmingham, South Wales and Bristol areas and in the late 1970’s the House family bought out the other directors so that they could concentrate on their passion of developing leisure and holiday facilities for local residents and holiday makers. The directors of the park from this point forward were Mr and Mrs House Senior and also Richard and Bridget House.

The original golf course was expanded to 18 holes and Brean Golf Club was created. The course hosted a number of pro and celebrity amateur tournaments as well as becoming a members club and a facility for holiday guests to use. In 1980, the complex known today as the ‘Tavern’ was opened and was then known as the ‘Farmers Tavern’ providing a venue for evening family entertainment, functions and weddings. The complex also included an Amusement Arcade and fast food outlets.

The greyhound track was closed in 1984 and to improve the look of the park a significant landscaping project was undertaken across both Brean Leisure Park and also Unity Farm. Further facilities were added during the 90’s including a river tyre ride at the swimming pool complex and also the addition of two, ten-pin bowling lanes at Unity Farm in 1994. One of the biggest projects the team has undertaken was the RJ’s Entertainment complex, a £1m investment with an American theme that replaced Bert’s Bar and Chicks Roost with a 700 people venue capacity in 2000.

Over the next 10 years the development of the facilities continued and included a new toilet block in green field and also an extension to RJ’s called ‘Berties’. Always looking for fresh opportunities, in 2003 the company acquired the neighbouring ‘Golden Sands Caravan Park’ with an additional 20 static caravans available for hire. 2005 saw the opening of the Costcutter supermarket as well as a refurbishment to the Yellow Field toilet block.

With Holiday Resort Unity now providing holidays for hundreds of people every year the old reception and office building became outgrown and a new facility was opened in 2006 to improve the check in procedure of our guests. The old reception building was then converted into the over 18’s arcade at Unity Bowl. In 2008, a new toilet block was constructed at Brown Field and also the Caravan Sales building was constructed and opened.

The Resort was also awarded a 4 star holiday village for the first time by the English Tourism Board. Work to improve Brean Golf Club was completed in 2009 including the creation of the longest hole in Somerset. A family nine-hole pitch and putt was opened. A Subway franchise and a family restaurant were opened during 2010 following the purchase of a former pub just 100 metres from the entrance to Brean Leisure Park which is now the home of the Bay of India.

 

THE £2M INVESTMENT in Brean Splash included an indoor children’s splash park.

 

WATER PLAY
In 2011, the first phase of a multi-million pound project to create Brean Splash; a new pool and entertainment complex, was completed. The £2m investment in Brean Splash saw the opening of a new indoor 25m swimming pool, indoor children’s splash park and a seaside themed outdoor children’s play structure with three waterslides. Three years later the team completed the final phase of Brean Splash to include a new indoor pool area with mini slides.

Meanwhile, Brean Play, our new indoor soft play attraction opened, offering an all year round play facility and cafe. The concession at Fun City changed hands and will now be called Brean Theme Park. There was no question of resting on any laurels as in 2016, a new gym, sauna and steam room opened at Brean Splash as well as Rainbow Rings Waterslide, rapidly followed by a new Baby Pool and Disco Slide at Brean Splash Waterpark.

In 2018, work was completed on a new £4m golf and lodge development, marketed as the Brean Country Club; a premium venue for dining, weddings, events and lodge development for sales. Coast, a new dog-friendly café, opened in the former Legends bar. A year later, saw the addition of new hire fleet and a refurbishment of Wimpy restaurant, into The Pavilion Food Court, plus a new central stock distribution centre.

The Covid-19 breakout caused major disruption at the resort. This delayed new projects and inhibited operating across the year. Nevertheless, a new Ninja Warrior course was installed on the mezzanine at Brean Play with a new sandwich shop replacing Subway and the launch of ‘The View’ restaurant at Brean Country Club.

Installation of a new outdoor play equipment at the outdoor play area in 2021. Still open to opportunities, Brightholme Holiday Park, 300m from Holiday Resort Unity, was purchased a couple of years ago, adding 70 privately owned static caravans and a bar and restaurant to the combined offering.

CARRY ON GLAMPING

CARRY ON GLAMPING

Eco-credentials and a unique experience are top of the list when it comes to maintaining that all-important occupancy rate, reports Judith Wojtowicz

 

PEACE AND TRANQUILLITY in the Malvern Hills, a project developed by The Rural Planning Co

 

Getting up close and personal with a llama might not be everyone’s idea of a perfect holiday break. But at Glamping with Llamas on the border of Norfolk and Cambridgeshire, it is the ultimate in experiential glamping. The clue is in the name… a herd of ‘off duty’ grazing llamas are well used to visitors walking among them.

At 6pm each day, in the words of Tina Gambell, they are ‘on duty’ as she and husband Chris feed, groom and demonstrate how to handle them, sharing with visitors keen to learn more about these gentle creatures. The couple set up their business after realising their paddock pets had potential to offer a unique visitor experience.

“The difference here is that we encourage our guests to walk among the llamas and interact with them where similar sites seem to keep their animals behind a fence,” said Tina. One of their llamas acted as ring bearer for a summer wedding… a truly immersive and unique experience.

 

A WOOD-BURNING STOVE at the heart of this well-appointed safari tent is ideal for chilly nights at Meadowfield

 

SELLING POINTS
“The market is becoming saturated but for sites with a genuine usp, even those who are watching their pennies, will return if they enjoyed a memorable and unique experience,” added Tina, who is developing their wedding offering for the coming year. The word ‘experience’ is cropping up more and more as market growth slows, having seen an explosion of interest during the pandemic as people sought ‘outside’ holiday options.

While some pop-up sites and less-well managed businesses have since vanished, there is still much to choose from, be it a £60 per night cabin with shared shower block or high-end glamour from £200 upwards. In the absence of definitive data, anecdotal evidence seems to indicate glamour alone is no longer enough. Among the fast-growing millennial crowd, priorities include an eco-friendly offering combined with glorious setting and 5-star plus luxury… picture perfect for Instagram.

 

They want quirky en suite accommodation, think treehouse, geodome, gypsy caravan, stargazer tent, yurt, exotic tipi or converted vintage vehicles, with added value such as spa, wellness activities, nature trails and even the services of a top-class professional chef. Green tourism is a big trend with all ages, as people actively seek a glampsite that embraces sustainability, reducing their carbon footprint and getting close to nature.

One such is Brownscombe Luxury Glamping in Devon whose far-ranging sustainability policy has seen it win the Green Tourism Gold Award three years running. Its commitments include using third-party suppliers who follow similar principles such as the local laundry that has invested in biomass and solar technologies to minimise their impact on the environment, not to mention a water borehole.

 

SUNRISE: There’s glamping and then there’s Glamping with Llamas.

 

A fine example of a circular economy designed to reduce waste and protect the environment. Sarah Riley, founder of The Glamping Academy helps would-be hosts around the world to design their dream eco-accommodation. She told us: “Only ten years ago a bell tent in a field was enough of an attraction because it was seen as new and different.

Today, as well as a wonderful location and amazing interiors a successful business needs to maximise the guest experience.” All those things can be found at The Little Shire in Somerset, whimsical hobbit houses built partly underground… fit for hobbits and humans, says Adelle Hobbs, who added glamping to an established commercial operation within a converted dairy farm.

A selection of independent shops and eateries, plus black-nosed valois sheep and friendly alpacas make for a memorable setting. There is even a hobbit playhouse for children.

 

UP CLOSE and personal with Ria the llama.

 

COSY AND WARM
The houses are fully insulated with underfloor heating. While this makes them cosy and warm enabling year-round occupancy, they are energy hungry which is cause for concern amid rising costs. Fresh water comes from a borehole and the site has its own waste system.

Having welcomed her first visitors in May last year, after a four-year planning process interrupted by the pandemic, Adelle was fully booked very quickly and is anxious not to lose that momentum. Marketing is an ongoing challenge a role she has now passed on to a professional agency to relieve her of the ‘mind-boggling stress’ that kept her awake at night worrying about the online booking system and social media.

 

“I am great with people, and I love this lifestyle, but the key thing when starting out is to treat it as a journey of self-discovery, she said. “Learn what you can and can’t do and accept advice and help whether it be technical, practical physical tasks or the all-important planning stage.” In contrast, Meadowfield Luxury Glamping in Warwickshire is part of a working arable farm offering a ‘hands on’ experience to guests who stay in luxuriously appointed safari tents.

Their farm tour, by third generation farmer David Mold, is an education for all ages, especially children who have never seen a combine harvester or those who have no idea where food comes from. His wife, Jules, who was a panellist at The Glamping Show recently, has turned a four-acre meadow, seeded with wildflowers as part of an environmental project, into a thriving glampsite running between April and October.

 

THIS LOTUS BELLE STARGAZER Tent sleeps 10 in a one-acre paddock at Glamping with Llamas

 

“The site is set just off the yard, so guests are close to nature while also getting a close-up view of farm life,” said Jules. Her advice to newbies, as she explained at the show, is to do their homework and take the time to research and draw up a viable plan. And she adds a health warning: “Unless your heart is really set on it, my advice is to think twice,” she said.

“You will spend more, and work harder than you ever imagined although positive feedback is so rewarding and makes the effort worthwhile.” Diversification of this kind was one of the market drivers before Covid, farmers and landowners able to access grant funding from government and other sources to support and enhance rural life.

While this is still the case, there are signs landowners are now partnering with outside investors to monetise the opportunities. They recognise the potential for good return and see glamping as a short-to-medium term project, incorporating an exit strategy into a five-year business plan.

 

PHEW… it’s hot here! Llamas seek the shade on a hot summer’s day

 

CHANGING TRENDS
As the market evolves, this is one of the changing trends noted by The Rural Planning Co, former land agents who specialise in working with new operators. Sophie Blandford, business development and marketing manager, told us: “Ahead of Covid there was real buoyancy and excitement in the market and while that pace has slowed, 2021 was a fantastically successful year because of the ongoing uncertainty of overseas travel which boosted the ‘staycation’.

“The staycation market looks set to stay although popular coastal areas and areas of outstanding natural beauty are becoming saturated. When it comes to applying for planning permission, many local authorities will be keen to capitalise on the tourist pound. The consumer will vote with their feet in a crowded market so providing options in less obvious places is probably where the best opportunity lies at the current time.”

 

Hotels, holiday and caravan parks and even historic houses are getting in on the act, likely to generate even more competition in the future as they have their own traditional audience and are located away from the hustle and bustle of those saturated areas. “On the positive side, there is plenty of room for creativity and good return on investment, as long as the proposal is based on sound planning and in-depth research.” added Sophie.