
Cabins and lodges have moved firmly from the margins to the mainstream of the holiday park sector...
Once viewed primarily as functional accommodation, they are now central to how parks define their brand, attract new audiences and drive long-term value. Design, build quality and the experience created both inside and outside the unit increasingly shape how guests choose where to stay — and how they remember their break.
Today’s holidaymakers are looking for more than a roof over their heads. They want space to relax, places to socialise, and accommodation that connects them to their surroundings. Timber cabins and lodges are particularly well placed to deliver this, offering warmth, character and a strong visual identity while sitting naturally within rural, woodland and waterside settings.
For park operators, they also provide flexibility — supporting everything from short breaks and off-season stays to premium upsells such as hot tubs, saunas and wellness features. This growing emphasis on experience-led accommodation is reshaping investment decisions across the sector.
Operators are placing greater value on durability, energy efficiency and year-round usability, alongside bespoke layouts that reflect the needs of families, couples, groups and multi-generational guests. External space has become just as important as internal design, with decks, covered terraces and outdoor living areas extending the usable footprint of each unit.
In this Cabins & Lodges focus, Holiday Park Scene explores how thoughtful design, quality construction and strategic placement are helping parks maximise returns while enhancing the guest experience. From innovative lodge concepts to real-world case studies, this section highlights why cabins and lodges have become one of the most powerful tools available to today’s holiday park operators.

CABINS AND LODGES now play a defining role in park identity, guest experience and long-term value, blending design quality with meaningful connections to the landscape.
NORWEGIAN LOG CABINS EXPAND THE LAKESIDE EXPERIENCE
In the heart of Somerset’s picturesque Cary Valley lies Viaduct Fishery, a gem among Britain’s commercial fisheries. Established in the early 1980s and lovingly managed by the Long family since 1999, this 23-acre haven boasts six mature, well-stocked lakes teeming with specimen carp, F1s, silvers, and mixed species.
Open year-round with dawn-to-dusk day tickets, it has long drawn anglers seeking both challenge and serenity amid natural surroundings that feel far removed from the modern world. Yet Viaduct is no longer solely a day-ticket destination for the dedicated rod. Over recent years, the site has evolved into a complete holiday experience, thanks in large part to the addition of luxurious Norwegian log cabins.
These seven beautiful cabins, supplied by the renowned specialists at Norwegian Log, have transformed the lakeside offering, blending authentic Scandinavian craftsmanship with the tranquil beauty of the Somerset countryside. What makes these cabins so special? Norwegian Log has been a market leader in premium log construction for over four decades, delivering high-specification buildings that prioritise insulation, durability, and year-round comfort.
Crafted from solid timber, the cabins provide that signature cosy warmth in winter while remaining pleasantly cool during summer months, an ideal match for Britain’s changeable climate. At Viaduct, the range includes one-, two-, and three-bedroom options, catering perfectly to couples seeking a romantic escape, families wanting space to spread out, or groups of friends enjoying a shared angling adventure.
Several cabins sit lakeside, granting guests their own private fishing pegs right on the doorstep. Imagine waking at first light, brewing a cuppa, and casting a line without leaving your accommodation. Others offer stunning lakeview positions overlooking Middle Lake and the rolling Cary Valley, where mist often rises gently from the water at dawn, creating scenes of almost painterly tranquillity.

THOUGHTFULLY POSITIONED AND SENSITIVELY DESIGNED, The log cabins from Norwegian Log have transformed Viaduct Fishery into a multifaceted holiday destination.
Some lodges even feature private hot tubs on the decking, perfect for unwinding after a day’s fishing, with the soft glow of sunset reflecting across the lake. Inside, the cabins feel inviting and surprisingly spacious. The natural wood finishes create a warm, rustic ambience, complemented by modern essentials: fully equipped kitchens, comfortable bedrooms, gas central heating, double glazing, and free Wi-Fi.
It is the best of both worlds, timeless log-cabin charm without sacrificing any creature comforts. This expansion reflects a growing trend in the holiday park sector: the demand for stay-and-play destinations where non-anglers can relax while partners pursue their passion. At Viaduct, the cabins ensure everyone benefits.
Families can enjoy peaceful walks around the lakes, children can spot wildlife, and partners can soak in the hot tub or explore nearby attractions like Glastonbury, Yeovil, or the Somerset Levels. The on-site tackle shop stocks everything needed, making it effortless to focus on enjoyment rather than logistics. From Norwegian Log’s perspective, Viaduct represents an exemplary project.
Their cabins are built to exacting standards, ensuring longevity and minimal maintenance, qualities that holiday park operators value highly. As demand for these Somerset retreats continues to rise, the partnership is poised for further growth, with hints of additional cabins in the pipeline to meet enthusiastic bookings.
In an era where holidaymakers seek authentic, nature-immersed escapes, Viaduct Fishery stands out. The Norwegian log cabins do far more than provide accommodation; they enhance the entire lakeside experience, turning a renowned fishery into a multifaceted destination for relaxation, recreation, and reconnection.
Whether you are a lifelong angler or simply someone who appreciates the restorative power of water and woodland, Viaduct offers something truly special. The marriage of world-class fishing with these exquisite Scandinavian-inspired cabins proves that thoughtful development can elevate a site without compromising its natural soul. As the Long family and Norwegian Log continue their collaboration, Viaduct is set to remain one of the Southwest’s premier holiday and angling retreats for years to come.
Norwegian Log
0118 9669 236
www.norwegianlog.co.uk
- FROM EARLY-MORNING CASTS to sunset unwinding, the cabins support a seamless stay-and-play experience for anglers and non-anglers alike.
- NESTLED IN THE PICTURESQUE Cary Valley in Somerton, Somerset, Viaduct Fishery & Holidays Lodges is one of the most natural and scenic commercial fisheries in the country.
- In an era where holidaymakers seek authentic, nature-immersed escapes, Viaduct Fishery stands out.































Six parks strong, Away Resorts conducted a study last year that revealed 76% of the British public believe holiday operators need to do more to conserve wildlife in and around their locations. Since then, Away Resorts has taken measures to become more environmentally aware including installing electric car charging points at Sandy Balls, its New Forest Holiday Park, moving all barbed wire fencing and enforcing speed limits to protect wildlife that wanders into their park. The Away Resorts team has also created an on-line resource bank with information about the wildlife found near their 100-year-old holiday resort. The resource allows visitors to learn more about the National Park’s wildlife, including rare birds, mammals, endangered insects and unique plants. Readers can discover facts about the creatures and foliage, where in the New Forest they can be seen and tips on how the public can ensure the conservation of all that call the National Park their home.
This sustainable re-use of materials can be seen throughout the business as they continue to increase their efforts in becoming even more environmentally friendly. The park has joined the Final Straw campaign, replacing plastic straws in the three onsite bars with paper alternatives. Staff also organise their own beach cleans on Holywell Bay to ensure the location and its wildlife remain unharmed by plastic waste, whilst also encouraging guests to adopt this mindset and asking them to leave the beach as they find it. “We are so lucky to live in such a beautiful part of the world and it is our responsibility to ensure it remains this way,” said Trevornick’s Manager Adrian Tribe. “We have all benefitted from the increase in tourism as a result of hit TV shows like BBC’s Poldark much of which was filmed at Holywell Bay and we feel we have a duty to highlight the dangers of single use plastic and its effect on our beautiful coastline. “This year we have introduced initiatives such as the ‘Drop an Swap’ station where guests can leave their beach toys and bodyboards to reduce this type of waste, as well as joining the ‘Re-Fill’ app which highlights locations nearby where people can fill up their water bottles,” he added. Other measures the park are taking to reduce their single use plastic waste and improve their recycling capabilities includes easy access to recycling points throughout the campsite for camping and touring guests and trialling recycling waste such as crisp packets and bottle tops which aren’t widely recycled and can be made into things such as children’s play parks.
When project planning, it always makes sense to build in green credentials to schemes, not just for the cost-effectiveness but also for its marketing appeal. Olicana Cottages in Ilkley commissioned the construction of five, two bedroom timber built lodges on the banks of the River Wharfe. Boasting saunas and hot tubs the luxury lodges that take full advantage of the peaceful riverside setting, they had sustainability very much on their minds. Perhaps most interesting is how the lodges and new café bar are heated – by a central ground source heat pump, giving the lodges and café independent control of heating and hot water. With this type of sustainable heating system the holiday park owners will receive Renewable Heat Incentive payments which have been calculated to be in excess of £103,000 over 20 years – the period of return for commercial installations. Golden Leas in Sheerness, Kent, has 350 privately-owned caravan holiday homes and lodges, and a newly-opened clubhouse will provide the focus for a raft of social activities and entertainment. Sustainability was an important part of the park’s business philosophy, and the clubhouse has solar panels on its roof to generate heat for the building. Golden Leas also has plans to convert the heating of its 20-metre outdoor swimming pool to use green energy and reduce even further its carbon footprint. There are plans as well to make the park even more welcoming to wildlife with the creation of new habitat areas, and the planting of nectar-rich flowers for foraging by honey bees and butterflies.
environmentally-conscious, self-catering holiday resort, Great Field Farm, near Canterbury. The 90 m2 building is equipped with environmentally-friendly features such as a green roof, a heat exchange system with infrared underfloor heating, and smart sensors to regulate pollen, CO2 levels, ventilation, heating and lighting. Marketed as the Bumble Barn, the accommodation offers a unique opportunity to expand the environmentally-conscious business, allowing the couple to cater to the demand for larger families and groups. Lewana Castle said: “We pride our business on offering guests the space and freedom of the outdoors, but with the warmth and comfort of a house, and the new ARC building offers exactly that. “Our guests will love the new experience of living in the round of the curved building, and I think they’ll be interested in the ARC’s sustainable features and clever technology.” The family owners of a Lake District holiday park are also helping visitors to enjoy even greener stays in Cumbria following a new series of environmental initiatives. Park Foot Caravan and Camping Park, on the shores of Ullswater near Penrith, says its latest steps will help further ensure that guests can enjoy their holidays with a clear conscience. Measures taken include the construction from local stone of a new amenity building for campers which is kept warm with underfloor heating from the park’s biomass boiler. Park Foot has also increased its reliance on green energy with new solar panels on its recycling centre which will feed excess electricity into the national grid. A super-efficient new heating system has additionally been installed to minimise energy usage. Park Foot, which employs around 80 locally-recruited staff in high season, has also decided from this year to ban single-use plastics in its clubhouse.
A significant supplier in the greener credentials of many holiday parks is NBB Recycled Furniture. In 2018 alone, the UK-based team saved 27.4million plastic bottles from entering landfill sites. This is set to drastically rise in 2019 and 2020 as the desire for recycled furniture soars. Tables, picnic-sets and benches accounted for over 50% of the saved bottles with organisations such as holiday parks, hotels and schools opting for recycled plastic for its safety, maintenance-free and eco properties. NBB Business Manager, Sharon Jenkins comments: “We have seen a significant rise in sales of recycled plastic products over the last five years. Consumers are now very aware of the environmental impact of plastic waste and would rather opt for a hardwearing, low maintenance option that largely contributes to the reduction of plastic pollution.”
Praise For Secret Wood