local communities

RAISING THE BAR

Posted on May 6, 2026

MAJOR UPGRADES and new attractions are set to welcome guests at Highfield Grange and Vauxhall Holiday Parks in Spring.

Park Upgrades Keeping Guests Coming Back

In the highly competitive UK holiday park sector, the key to keeping guests returning season after season is continual reinvestment. Operators who regularly refresh their facilities, introduce new activities, and enhance the overall guest experience build loyalty, generate repeat bookings, and stay ahead of market expectations.

Modern holidaymakers increasingly seek parks that combine high-quality accommodation with engaging leisure, entertainment, and dining options. Failing to evolve can leave even established parks struggling to meet rising expectations. Innovation doesn’t always have to mean massive expenditure, but a well-thought-out investment strategy can transform a park’s appeal.

From upgrading play areas and leisure complexes to introducing new sports and interactive attractions, small and large enhancements alike contribute to guest satisfaction. Successful investments often have a dual purpose: elevating the visitor experience while supporting local employment and boosting regional tourism.

Operators who take a proactive approach to upgrades also position themselves strongly in awards, reviews, and media coverage, which further strengthens their reputation and revenue. In this issue, we look at some of the standout examples of investment and upgrades across the UK, from multi-million-pound leisure developments to creative re-imagining of classic park attractions, demonstrating how operators are keeping their parks fresh, exciting, and profitable.

“There is a strong argument for rethinking some of the attractions our industry has long provided – and Footgolf is a perfect illustration of this.” - James Loveridge, Highlands End Holiday Park

Parkdean Resorts - £50M Investment
Parkdean Resorts, the UK’s largest holiday park operator, is set to invest £50 million across its portfolio in 2026, focusing on both facilities and guest experiences. Highfield Grange Holiday Park in Essex and Vauxhall Holiday Park in Great Yarmouth will each receive £5 million in upgrades, introducing new attractions such as indoor adventure golf, upgraded high and low ropes courses, and immersive Bear Grylls escape rooms.

Existing Tots Zones are being expanded, and off-road driving ranges will offer activities for children aged four and over. A new sports bar concept, Hat-Tricks, will combine food and drinks with interactive indoor sports like darts and shuffleboard. Beyond enhancing guest experiences, the investment will generate up to 100 new jobs in the local communities.

Steve Richards, CEO, emphasises the importance of ongoing investment: “Guests return to us year after year because they trust us to deliver the quality and consistency they expect. We are committed to raising standards to remain at the forefront of the UK holiday market.” Parkdean Resorts’ record results and numerous Tripadvisor accolades reflect how a well-planned investment strategy pays dividends, reinforcing both brand reputation and customer loyalty.

INNOVATIVE AND FAMILY-FRIENDLY: Highlands End’s Footgolf course reimagines a classic park attraction.

Highlands End Holiday Park – Footgolf Innovation
Not all upgrades require huge budgets. At Highlands End Holiday Park in Dorset, marketing chief James Loveridge replaced the traditional pitch-and-putt course with an 18-hole Footgolf course in May 2024.

The result? More than 15,000 visitors have taken part, generating a twentyfold increase in revenue compared with the old course. The course, designed in-house using local suppliers for obstacles, ramps, and themed signage, combines fun with a family-friendly challenge, appealing to both children and adults.

Loveridge believes the success demonstrates that rethinking traditional attractions can refresh guest engagement and create new profit centres. The park’s recognition in the Dorset Tourism Awards highlights the value of innovative thinking combined with minimal investment.

BROTHERS PHIL AND TIM Brierley mark 60 years since their parents pioneered York House Leisure.

York House Leisure – Celebrating 60 Years with £1M Investment
York House Leisure, a family-run group in North Yorkshire, celebrated its diamond anniversary with a £1 million investment across its parks, including residential parks and the popular visitor attraction Monk Park Farm.

The upgrade included a new animal barn and enhancements to existing attractions. Brothers Phil and Tim Brierley, along with sister Heather, emphasise that the business philosophy of constant reinvestment keeps parks appealing while supporting local employment and community engagement. York House Leisure welcomes more than 80,000 visitors annually, and ongoing upgrades ensure both holidaymakers and residential park residents enjoy a high-quality, safe, and enjoyable environment.

These examples highlight that investment and upgrades are not just about adding attractions— they’re about maintaining standards, enhancing experiences, and building guest loyalty. Whether through multi-million-pound leisure complexes, innovative low-cost attractions, or ongoing enhancements to play areas and facilities, UK holiday park operators are demonstrating that reinvestment is essential for long-term success.

From large operators like Parkdean Resorts to family-run groups such as York House Leisure, the message is clear: staying ahead of guest expectations requires vision, creativity, and a commitment to continual improvement, ensuring visitors return year after year.

Highlands End Holiday Park
www.wdlh.co.uk

Parkdean Resorts
www.parkdeanresorts.co.uk

York House Leisure
www.yhlparks.co.uk

HOW HARPA SUPPORTS A STRONG PARK SECTOR

Posted on May 1, 2026

The Holiday and Residential Parks Association (HARPA) represents 3,000 park businesses across the UK, helping them respond to a complex and evolving operating environment. We work alongside our members to promote good practice, share expertise and address the practical challenges that affect parks day to day.

A key part of our role is engaging with policymakers on issues that directly impact the sector, including taxation, planning and regulation. We create opportunities for decision-makers to hear firsthand from park owners and operators about the contribution parks make to local economies and communities. At our Westminster conference in January, more than 20 MPs met with members to discuss these issues and the realities of running parks.

This work is supported by our Parks Make Places campaign, launched in 2025. The campaign highlights the social and economic value parks deliver all year round, from supporting local employment and tourism to providing much-needed accommodation and community spaces.

Following this campaign, a YouGov poll of MPs found that 76% now agree that the holiday parks sector delivers social value, an increase from 67% the previous year, highlighting growing recognition among policymakers of the tangible contribution parks make to the communities in which they are based. Alongside our policy work, we provide members with practical support to help them operate successfully.

This includes access to training programmes, webinars, conferences, a telephone helpline and specialist advice. Members also benefit from opportunities to connect with peers, share experiences and learn from one another. Our Next Generation Network continues to grow, bringing members together through meetings, online forums and park visits.

It is open to anyone working in the sector, regardless of age, experience or role. Now in our 76th year, our Association remains as committed as ever to championing the industry and supporting our members to thrive.

HARPA
01452 526911
www.harpa.org.uk

PARKDEAN RESORTS CLEANS UP COASTLINE

Posted on November 12, 2025

THE CLEAN-UP TEAM at Parkdean Resort Cayton Bay Holiday Park in Yorkshire.

Parkdean Resorts, the UK’s largest holiday park operator, has celebrated another successful year supporting the Marine Conservation Society’s Great British Beach Clean. More than 150 volunteers from 35 Parkdean Resorts parks across England, Scotland, and Wales collected nearly 300kg of litter from UK beaches.

Now in its eleventh year of participation, Parkdean Resorts also encouraged inland parks and central offices to take part by organising local litter picks and canal path clean-ups. The nationwide initiative, which attracts thousands of volunteers each year, helps the Marine Conservation Society gather essential data to support its marine conservation efforts.

Tim Scott, Head of Sustainability and Energy at Parkdean Resorts, said: “We’re proud to support the Great British Beach Clean once again and grateful to every volunteer who helped us achieve these fantastic results. Initiatives like this reflect our commitment to protecting our parks and giving back to local communities.”

Clare Trotman, Beachwatch Officer at the Marine Conservation Society, added: “We’re so thankful to Parkdean Resorts and their volunteers. Every piece of litter removed helps protect marine life and provides vital data to influence change.” Parkdean Resorts operates 65 parks across the UK, covering 3,500 acres of diverse natural landscapes.

TRAILBLAZERS OF UK TRAVEL

Posted on November 12, 2024

Campsites across the UK have won in this year’s Caravan and Motorhome Club’s 2024 Awards for England, Wales, Scotland and Northern Ireland, as well as best newcomer and the Sustainability Award that recognises valuable work being undertaken to protect the environment.

The awards celebrate privately-owned, maximum five-pitch campsites certified locations (CLs) – that are open exclusively to Caravan and Motorhome Club members. Many CLs are found in the countryside and remote locations such as farms, country estates and inns, providing a valuable and additional income stream for the campsite’s owners and local communities, whilst offering more choice for Club members to get out in the great outdoors.

The Caravan and Motorhome Club has been a cornerstone of outdoor adventure in the UK for over 116 years, proudly representing the interests of more than 1.1 million caravan, motorhome, campervan, and trailer tent owners. The Club champions the spirit of adventure, helping members make the most of the great outdoors— whether through glamping, touring, or simply enjoying nature.

With an annual membership fee of just £63, members gain access to over 2,700 high-quality campsites across the UK and Europe, all curated to ensure a great value experience. As the UK’s No. 1 rated touring club, the Caravan and Motorhome Club goes above and beyond to deliver savings and exclusive offers, both for touring adventures and at home.

Members can also explore a range of escorted European tours, all protected by ABTA, as well as independent tours in Australasia, North America, and Southern Africa, providing peace of mind during their travels.

With expert advice, comprehensive overseas travel services, and tailored insurance options, the Caravan and Motorhome Club is dedicated to enriching its members’ experiences. To discover more about the benefits of membership and join a community passionate about outdoor adventures.

The Caravan & Motorhome Club
01342 318 813
www.camc.com

THIS YEAR’S WINNERS INCLUDE…

BEST CL IN WALES & OVERALL CL WINNER
Brambles in Anglesey

Brambles is the only campsite to win two categories in this year’s CL awards. The adult-only campsite is perfect for those looking for beach, waterside or peaceful stays.

It is owned by Eric and Sue Marchbanks, avid caravanners themselves, who are members of the Caravan and Motorhome Club and have travelled far and wide in their motorhome, as far as Czechoslovakia.

The campsite offers scenic walkways among three ponds, trees and shrubs, perfect for dog walkers and offers plenty of wildlife for those who like to get close to nature, tourers can expect to find red squirrels, rabbits and ravens.

Owner, Eric comments: “Winning an award is recognition that we are making guests happy and they are wanting to stay here and are enjoying the area surrounding us.”

 

BEST CL IN ENGLAND NORTH
Drake House Farm in Lancashire

Drake House Farm is owned by Ann Chippendale and is located in the Ribble Valley just three miles from the market town of Clitheroe.

The campsite is known for its gorgeous views, excellent dog walks and wildlife. The campsite has peaceful pitches, is an area of outstanding beauty, with its own woodland with a brook.

Owner, Ann Chippendale comments: “It truly is a beautiful location, it’s like the Lake District without the crowds”.

 

 

 

BEST CL IN ENGLAND SOUTH
Goodleigh Hill in Worcestershire

Goodleigh Hill is situated in an ideal spot to explore South Worcestershire and the North Cotswolds.

The campsite is known for its scenic views, dog walks and its convenient location to nearby local eateries and pubs and a short walk to the town of Pershore.

Owners, Matthew and Emily Horton, have ensured the CL is peaceful and clean. It is convenient for those who want to explore the beautiful Malvern Hills and the Malvern Spring.

Emily comments: “Matthew really wanted to help increase the biodiversity here, and he saw that creating a CL that is viable in the fabulous rural countryside would allow him to fulfil his ideas and increase wildlife here.”

 

 

BEST CL IN SCOTLAND & NORTHERN IRELAND
Firbank Park in Aberdeenshire

Firbank Park is set in the beautiful Royal Deeside within Cairngorms National Park, perfect for those who enjoy nature and tranquillity.

The five-acre campsite has hardstanding pitches that are spaced out and each pitch offers an electric hook up and their own fresh water source.

The campsite, owned by Archie and Justine Buchanan, is close to an abundance of walking trails, cycling tracks, and Munros (mountains at least 3,000 ft high) to climb. Additionally, fishing and horse riding are available on the nearby Glen Tanar Estate.

Archie comments: “We have built somewhere that we would want to go to, so we’re hoping that other people will like that as well, and it seems to be the case. It’s like being on our holidays.”

 

BEST NEWCOMER
The Courts in Essex

The Courts campsite, owned by Paul and Collette Murphy, is set in the serene woodlands of Little Baddow and is great for those looking to escape the hustle and bustle of daily life.

Tourers can access a multitude of forest rambles and embrace the local wildlife, head off on their bikes for an off-road adventure or visit the local dock for boat rides, canoeing and paddle boarding.

Despite the area’s rural setting, Little Baddow is also close to several larger towns and cities, including Maldon and Chelmsford.

Owner, Paul Murphy comments: “We have lovely walks through ancient woods directly from the site. We’ve got a local pub, local restaurant, paddleboarding and the river nearby so we have a lot to offer.”

 

SUSTAINABILITY AWARD
Birch Hill in Shropshire

Birch Hill campsite is located in the beautiful lake-lands of Shropshire. The campsite, owned by Major Ian and Janet Kelly, was established over 40 years ago and over the years has received various awards.

This is the 2nd year for the Sustainability Award and Birch Hill has been recognised in this category for its Dark Skies initiative, local links with shops, restaurants and pubs, promotion of formaldehyde-free chemicals on site, and use of renewable energy and water consumption controls.

The campsite is on one of the main Land’s End to John O’Groats cycle routes and Ellesmere is also a great spot for country walks, dog walking and bird watching. Owner, Major Ian Kelly comments:

“Sustainability is not just about what we do around the site, but it’s also about what our guests do - whether it is efficient recycling or helping our local economy, it’s important to note that they’re the ones helping to keep our local shops alive for us.”

SITES IN BLOOM AWARD
Pembrey Country Park Club Campsite & Fairlight Wood Club Campsite

The multi-couple campsite winner for 2024 is Pembrey Country Park Club Campsite in Wales for the second-year running.

Pembrey Country Park Club Campsite is known for its phenomenal summer flowers display and blend of coast and countryside. The 2024 single-couple campsite winner is Fairlight Wood Club Campsite in East Sussex.

This intimate campsite set in flower rich woodland has plenty of footpaths for tourers to wander along. The campsite’s surrounding woodlands are listed as a Biodiversity area that is ideal for nature lovers and spotting wildlife.

 

 

 

 

SITES TO INSPIRE AWARDS
MULTI-COUPLE SITE WINNER
Cayton Village Club Campsite

Cayton Village Club Campsite in North Yorkshire is the 2024 winner of the multi-couple campsite category.

Cayton Village Campsite has had some great improvements over the past few years which has helped to increase visitor satisfaction scores for overall facilities to 9.8 out of 10.

The new improvements include two brand new shower blocks, more touring pitches and new premium pitches, a new designated dog walking area, a multi-use games area and an enclosed playground.

Regional Manager, Phil Monkman, said: “Cayton Village is a relatively newly refurbished site and the campsite staff have worked very hard over the last few seasons to add a unique character.”

 

 

SITES TO INSPIRE AWARDS
SINGLE-COUPLE SITE WINNER
Baltic Wharf Club Campsite

Baltic Wharf Club Campsite in Bristol is the 2024 winner of the single-couple campsite category. This campsite is located in the heart of Bristol’s beautifully redeveloped dockland, near the city centre with lively shops and entertainment.

There is also a selection of boat trips available nearby for tourers looking to discover gorgeous scenic views in the county and many excellent cycling paths for those desiring for an adventure.

Regional Manager, Mark Houghton, said: “Despite the known and inevitable future closure of the campsite, newly promoted site managers Lyndsay & ‘Chelle have placed their hearts and souls into the campsite throughout the season and their comment sums up their enthusiasm: ‘We may not have any control over the campsite’s future, but we CAN control her last season, meaning Baltic Wharf won’t simply fade away with us here to see it out on a high.’”

 

 

SUSTAINABILITY CHAIRMAN’S AWARD
Blackpool South Club Campsite

Also running for its fourth consecutive year is the Sustainability Chairman’s Award, created to celebrate the campsite network’s environmental, social and economic commitments, actions and engagements.

From tree planting and waste reduction projects, growing wild meadows, hosting local food vendors and raising money for local charities, a great range of sustainable activities have taken place at campsites throughout the year.

The entrants were judged on the award criteria by the Club Chairman, David Turner, who made the final decision on the winner of the 2024 Sustainability Chairman’s Award. The 2024 winner is Blackpool South Club Campsite in Blackpool, Lancashire.

The campsite was awarded for its new improvements this year to establish a sustainable environment for their guests. This includes more serviced pitches, upgraded motorhome waste point, roadway resurfacing, solar PV roof panels which provide renewable energy, and ongoing pitch improvements and resurfacing.

 

GOLDEN OPPORTUNITIES

Posted on March 13, 2024

GOLDEN OPPORTUNITIES

Verdant Leisure offers an award-winning holiday formula...

VERDANT LEISURE expanded in 2002 with two parks in Devon - Golden Coast Leisure Park and Cleavewood Leisure Park, pictured

Creating the perfect environment for customers to relax, enjoy and experience is an award-winning formula for leading holiday park operator Verdant Leisure. Since its foundation in 2010, Verdant Leisure has gone from strength to strength, and now boasts 13 parks within its growing portfolio.

Offering quality self-catering holidays and holiday home ownership in stunning coastal and countryside locations across Scotland and northern England, the Verdant Leisure story began with Thurston Manor Leisure Park in East Lothian and Pease Bay Leisure Park in Berwickshire. Riverside in Northumberland and Viewfield Manor in Ayrshire soon followed in 2011.

County Durham- based Heather View and Kingfisher were acquired in 2016, Coldingham Bay, Berwickshire in 2017, Scoutscroft in Berwickshire, and Queensberry Bay in Dumfriesshire in 2018. Two parks in Perthshire – Erigmore and Ballintuim – joined the group in 2019 and 2022 respectively. Finally, in 2022, Verdant Leisure expanded further south with two Devon-based acquisitions: Golden Coast Leisure Park and Cleavewood Leisure Park.

“Golden Coast is a fantastic, family friendly park in North Devon,” says Verdant Leisure Communications Director, Stacey Hope. “As the newest addition to the Verdant Leisure family, it offers a wide range of accommodation options and a whole host of fun filled facilities. Golden Coast Leisure Park is a great addition to the Verdant Leisure portfolio.”

A WAVE SURFING SIMULATOR is just one of the activities on offer at Golden Coast Leisure Park.

ACTION-PACKED
Situated amidst picturesque countryside, just a couple of miles to the east of the award-winning golden sands of Woolacombe beach, Golden Coast Leisure Park offers guests an action-packed holiday. A huge range of family friendly activities is on offer including indoor and outdoor swimming pools with flumes, a wave surfing simulator, high ropes course, climbing wall, ten pin bowling, fishing lake, arcade, adventure golf facilities, and plenty of places to eat and drink.

For those seeking something more relaxing, the Waves Ceramic Studio is ideal for creative pottery decorating. Verdant Leisure parks offer a wide range of entertainment options. From packed programmes including kids’ clubs with their resident foxes Vinnie and Violet, to visiting acts offering everything from comedy to live singers, there really is something for everyone.

Accommodation at Golden Coast includes a wide range of apartments, houses and villas (including some with hot tubs) to suit all budgets and requirements. Modern and stylish self- the exceptional location, Cleavewood owners can also use all the facilities at Golden Coast and enjoy delicious food and drink at the historic Old Mill pub and restaurant on-park.”

WATER ZORBING at Thurston Manor Leisure Park.

HOME-OWNERS
Verdant Leisure caters to 2,000 holiday home-owners across its parks, and this is an ever-growing sector. Another new holiday home development was recently completed at Thurston Manor Leisure Park in Dunbar, Scotland. Nestled at the foot of the Lammermuir Hills, near the stunning East Lothian coastline, Thurston Manor Leisure Park is set in 176 acres of breathtaking countryside.

This beautiful holiday park is under an hour’s drive from Edinburgh, making this park a top choice for holiday makers wanting to combine a visit to the Scottish capital with the benefit of a home from home woodland retreat. Once a private estate visited by kings, Thurston Manor now offers a superb range of luxury caravan and lodge holiday accommodation, alongside fantastic facilities for all the family, on the historic site of the original 16th century castle whose scenic ruins still stand today.

The Glade development consisting of six lodge pitches and 34 caravan pitches for holiday home-owners has been built on an exclusive area of Thurston Manor, offering fabulous views and a private gated entrance. Facilities on the park include an indoor heated swimming pool, fishing lake, gym, outdoor play parks, games room, arcade, dedicated family room with seasonal entertainment, as well as Hunter’s Bar & Restaurant and Muir’s Pub.

Verdant Leisure, whose Head Office is in Lancaster, say that their mission is “To create the perfect environment for customers to relax, enjoy precious family time and experience a new lifestyle.” They also place considerable importance on creating a more environmentally aware holiday experience.

GOLDEN COAST is a fantastic, family friendly park in North Devon.

GREEN TOURISM
“We’re committed to promoting sustainable tourism and protecting and enhancing our natural environment,” explains Stacey Hope. “We have a dedicated Green Team in place across the business, and each park has its own Green Champion. All of our parks are members of the Green Tourism scheme, and we aim to make all Verdant Leisure parks more environmentally conscious and help our customers to do more whilst visiting our locations.”

As part of their Green Tourism commitment, Verdant Leisure also champions investment and improvement in local communities. The company nominates a different Charity of the Year each year, and raised over £80,000 for Blood Cancer UK in 2022. Additionally, it supports the Wildlife Trusts close to their parks (Durham, Northumberland, Scottish and Devon Wildlife Trusts) by offering holiday guests the option to donate £1 per holiday booking.

As a team that prides itself on the exceptional standards of their parks and the customer experience for all holiday guests, it’s unsurprising that Verdant Leisure’s success has been recognised by a slew of top awards, including most recently, Silver for Best Company for UK Family Holidays and Bronze for Best Company for UK Parks and Lodges Holidays in the British Travel Awards 2023.

Verdant Leisure has also won several accolades for its employee engagement. The business has been voted one of the Best Companies to work for within the entirety of the UK, in the northern region, and in the leisure and hospitality sector several times over. A superb achievement, based on ratings from their own employees. With guest – and employee – satisfaction top of the agenda, continued success seems assured.

INVESTMENT IN STAFF WELLBEING

Posted on October 24, 2023

INVESTMENT IN STAFF WELLBEING

PARKDEAN RESORTS has partnered with the British Foundation to offer free heart health checks for its staff.

Parkdean Resorts, the UK’s leading holiday park operator, has partnered with the British Heart Foundation to conduct free heart health checks for hundreds of team members.

To mark National Cholesterol Month, which ran throughout October, the free on-site health checks will be offered to any members of Parkdean Resorts’ Maintenance and Accommodation teams aged 40 or older. The checks will benefit up to 520 full-time and seasonal team members across the company’s 66 award-winning holiday parks.

The 15-minute sessions will check blood pressure, cholesterol, glucose, body mass index and waist circumference, and from this, the Practitioners will provide advice to individuals about what they can do to improve their physical health. Staff will also be shown how to access self-help through the company health and wellbeing platform.

HEALTH DATA
The British Heart Foundation will then provide Parkdean Resorts with a company wellbeing aggregated report showing the health data of its teams, allowing the company to create an action plan to put further measures in place in the future to help improve the health and wellbeing of its teams.

Lisa Charles-Jones, HR Director, Parkdean Resorts, said: “We know it can sometimes be difficult to get an appointment at the doctor’s surgery, and that life can get in the way of booking an appointment for health checks. We are dedicated to caring for our Parks, People and Planet and supporting team wellbeing is one of our key people commitments, so we’re delighted to be able to partner with the British Heart Foundation to deliver these vitally important heart health checks.”

Parkdean Resorts is dedicated to finding new ways to increase wellbeing for team members and their families in local communities. In 2022, the company introduced health checks and discounted gym memberships, 30-minute lunchtime walks on ‘walking Wednesdays’, free flu vaccinations, and support for National Cycle to Work Day.

As a further source of support, the team can access Parkdean Resorts’ Employee Assistance Programme 24/7 – a free and confidential telephone line offering practical solutions, information, and support from external trained professionals.