UK’s leading holiday park operator

PARKDEAN ANNOUNCES PARTNERSHIP WITH COCA-COLA

Posted on May 1, 2026

PARKDEAN RESORTS ANNOUNCES major partnership with Coca-Cola Europacific Partners

Parkdean Resorts, the UK’s leading holiday park operator, has announced a new partnership with Coca-Cola Europacific Partners (CCEP), the world’s largest independent Coca-Cola bottler. An immediate rollout is underway to introduce CCEP’s soft drinks portfolio across all Parkdean Resorts parks in the UK that feature bars or restaurants.

As part of the partnership, CCEP will invest £1.5 million in new, state-of-the-art equipment for Parkdean Resorts’ bars. Guests will soon be able to enjoy a full range of CCEP products, including Coca-Cola Classic, Diet Coke, Coca-Cola Zero Sugar, Dr Pepper, Appletiser, and the Schweppes range.

David Morrison, Retail Director at Parkdean Resorts, said the partnership reflects the company’s commitment to enhancing guest experience across its parks, welcoming over three million holidaymakers each year. He added that the investment will improve both product choice and service quality ahead of the busy holiday season.

Pat Humphries, Associate Director – On Premise at Coca-Cola Europacific Partners, said the collaboration is focused on elevating guest experiences and ensuring teams are equipped with high-quality equipment to deliver excellent service. In addition, select parks will relaunch with Parkdean Resorts’ new all-inclusive offering, with prices starting from £25 per adult and £10 per child per day, including three meals and unlimited soft drinks.

INVESTMENT IN STAFF WELLBEING

Posted on October 24, 2023

INVESTMENT IN STAFF WELLBEING

PARKDEAN RESORTS has partnered with the British Foundation to offer free heart health checks for its staff.

Parkdean Resorts, the UK’s leading holiday park operator, has partnered with the British Heart Foundation to conduct free heart health checks for hundreds of team members.

To mark National Cholesterol Month, which ran throughout October, the free on-site health checks will be offered to any members of Parkdean Resorts’ Maintenance and Accommodation teams aged 40 or older. The checks will benefit up to 520 full-time and seasonal team members across the company’s 66 award-winning holiday parks.

The 15-minute sessions will check blood pressure, cholesterol, glucose, body mass index and waist circumference, and from this, the Practitioners will provide advice to individuals about what they can do to improve their physical health. Staff will also be shown how to access self-help through the company health and wellbeing platform.

HEALTH DATA
The British Heart Foundation will then provide Parkdean Resorts with a company wellbeing aggregated report showing the health data of its teams, allowing the company to create an action plan to put further measures in place in the future to help improve the health and wellbeing of its teams.

Lisa Charles-Jones, HR Director, Parkdean Resorts, said: “We know it can sometimes be difficult to get an appointment at the doctor’s surgery, and that life can get in the way of booking an appointment for health checks. We are dedicated to caring for our Parks, People and Planet and supporting team wellbeing is one of our key people commitments, so we’re delighted to be able to partner with the British Heart Foundation to deliver these vitally important heart health checks.”

Parkdean Resorts is dedicated to finding new ways to increase wellbeing for team members and their families in local communities. In 2022, the company introduced health checks and discounted gym memberships, 30-minute lunchtime walks on ‘walking Wednesdays’, free flu vaccinations, and support for National Cycle to Work Day.

As a further source of support, the team can access Parkdean Resorts’ Employee Assistance Programme 24/7 – a free and confidential telephone line offering practical solutions, information, and support from external trained professionals.

BUSINESS LEADERSHIP PROGRAMME

Posted on October 28, 2021

BUSINESS LEADERSHIP PROGRAMME

 

THE FIRST OF ITS KIND in the holiday park sector, Parkdean Resorts has launched a bespoke talent development programme.

Parkdean Resorts, the UK’s leading holiday park operator, has partnered with Cranfeld Executive Development, to provide Parkdean Resorts personnel with elite leadership and management training.
The bespoke talent development programme, the first of its kind in the holiday park sector, is aimed at unlocking the development potential of leading talent in the business. The two-year course is available for selected candidates and represents a £30,000 investment per participant.
The delegates will at first enrol and complete Cranfeld’s Breakthrough Leadership Programme. After successfully completing this programme, each delegate will select a further development course for the second year, which will be more specific to their needs and skill-gaps.
The cohort that will begin the course in 2021 is made up of seven senior managers across the business that have been earmarked as future leaders of the business and includes one employee who began their career at Parkdean Resorts working as a lifeguard and has since worked their way up to their current role. Upon completion, all delegates will be awarded the CEOs ‘One to watch’ award.