A DECADE OF DESTINATIONS

A DECADE OF DESTINATIONS

Celebrating Holiday Park SCENE's tenth anniversary...

Flip the rewind switch on the time machine to 2013 and we find British Prime Minister David Cameron publishing a draft European Union Bill aimed at holding a referendum on Britain’s membership of the European Union by 2017. It was the year that former Prime Minister, Margaret Thatcher died, following a stroke, while Catherine, now Princess of Wales, gave birth to George Alexander Louis at St Mary’s Hospital, London.

On the sports scene, Andy Murray became the first British man to win Wimbledon since Fred Perry in 1936; defeating Novak Djokovic of Serbia in straight sets. Rising temperatures led to health warnings being issued, for Southern England and the Midlands, in the UK’s first prolonged heatwave since 2006. The weather continued to be challenging as, at the end of October, what became known as the St Judes’ Day storm, brought with it gusts of 99 mph at The Needles on the Isle of Wight.

2013 also saw the launch issue of Holiday Park SCENE, a new print and on-line magazine, packed with fresh ideas and a must-read for anyone who runs or works in a holiday park sector. The Holiday Park SCENE team set out its ambition to work as an extension of destination management teams. These core aims have stayed entrenched in the magazine’s mission statement to inform and inspire UK holiday destinations, boosting visitor experiences and reaping rich returns on investments.

For more than a decade now, Holiday Park SCENE has offered the inside track on the latest market news and reports covering all aspects of holiday park management. We have brought you behind the scenes news on destination businesses that are performing well as generously, they shared their experiences. But most importantly, we have talked to the people who matter – people who add the experience, energy and enthusiasm to keep raising standards across all areas of the UK and Eire holiday park sector.

With the help of our knowledgeable writing team over ten years, we have covered subjects as varied as holiday lodges, glamping, hot tubs, catering and entertainment. The Holiday Park SCENE team has looked at some of the latest options from camping to glamping and investigated the potential for health and wellness as an added value income for business, not just in the summer but all year through.

Over the course of its first decade, Holiday Park SCENE has held hands with some of the biggest names in UK holidays from Butlin’s to Parkdean and from Park Holidays to Hoseasons. Throughout ten busy years, that have simply flown by, the magazine has featured more than 250 destinations and well over 1,000 businesses within the magazine. Holiday Park SCENE has been granted a ten-year long front row seat as the boost in staycations and investment in family time saw the holiday sector enjoy a sustained boom period.

A fountain of inspiration, Holiday Park SCENE supported the networking opportunities at some of the industry’s leading trade shows and event to find out what they can offer businesses in the way of fresh ideas as well as new products and services. Holiday Park SCENE has frequently relied upon some of the UK’s leading parks to share their tips for an effective entertainment programme that will keep guests coming back for more through play and on-site attractions.

We have discussed the e-marketing revolution with the rise and rise of social media which we warned you would ignore at your peril. The New Year is often the traditional time to re-evaluate our business goals. An opportunity to take stock of the previous 12 months and resolve to make a difference for the year ahead. We examined the Winning Ways of maximising the potential of amusement and arcade game attractions.

The holiday park industry has always been ahead of the field when it comes to preserving the business development balance with Mother Nature. David Bellamy was a holiday park ambassador when it came to highlighting the eco-factor, building in green spaces and protecting nature. Holiday Park SCENE has reflected this with frequent looks at everything from eco-friendly accommodation and energy-efficient business choices like heat pumps and electric vehicles.

The first rule of marketing is that it is not good enough to be good. You have to be perceived to be good. So Holiday Park SCENE urged you to pick up your bucket and spade with a heap of tips and ideas that will enable your business to stand out from the crowd. We looked at the increasing use of automated control systems to dramatically reduce the risk of human error in the management of holiday park swimming pools. Holiday Park SCENE has regularly tackled the thorny issue of security with features like Lock Down.

We frequently carried advice on how holiday park destinations can maximise the potential of their water leisure offering, with the addition of splash pads, flumes and water play equipment. We urged you to put up the ‘do not disturb sign’ as we invited you to relish this packed edition with a wealth of inspiring initiatives and ideas to weave into your future business planning.

Probably our most popular and ‘stand-out’ cover of the first ten years, the September 2019 front cover featured one of the life-size wooden horse sculptures now on permanent display at two holiday destinations. More soaring temperatures had accommodation booked to full capacity and then some rain which had the happy visitors spending more on site activities, arcades and in the bars and restaurants. We regularly urged decision-makers to take time away and weigh-up the highs and lows for the season.

What worked well? What could have worked better and what short and long term improvements can be introduced. As well as our regular tips from fellow operators, we brought you timely features like Fashion Statements with the case for quality investment that some argue is crucial for the holiday park sector. We shared the catering thoughts of three holiday park businesses with their Recipe For Success. We also took a look at minimising hassle and maximising sales with our look at on-line management systems in, Click Here.

Like the rest of the sector, Holiday Park SCENE was eagerly anticipating the peak summer season ahead. There had been a general feeling of optimism and positivity in the air with early bird bookings up considerably, even on 2019’s high-flying figures. Then the small matter of COVID 19 hit. Not just the holiday sector but the entire plant. Official figures confirm the travel and tourism industries contributed 6.7% of all gross value added in the UK in 2018.

Since then, the coronavirus (COVID-19) pandemic impacted the sector heavily in 2020 and into 2021, with government restrictions both in the UK and worldwide preventing tourism for large periods of time. Within the UK, unnecessary travel was first discouraged on 16 March, before a nationwide lockdown was announced on 23 March. Travel was again impacted by the second and third English lockdowns in November 2020 and January 2021 and travel corridors were suspended on 18 January 2021.

Heavily into a stop-start-stop-go scenario, government measures helped in the retention of key staff with some timely business funding initiatives. Restrictions-permitted, the industry’s quick-thinkers took an opportunity to rethink and reinvest in facilities, while the customers were forced to stay away. Holiday Park SCENE reported on the top holiday accommodation trends and revealed the UK’s most popular holiday park destinations while raising the emerging issue of on-site e-charging.

Bonkers busy we knew, but we encouraged managers to locate a quiet cupboard or handy hidey-hole, to escape to, as they soaked up the packed ideas and inspiration throughout the latest edition of Holiday Park SCENE. With the pandemic truly behind us, we challenged business development planners to create an action list with at least five short and long term goals that will help you future-proof business.

The Holiday Park SCENE team pulled out all the stops to keep you abreast of industry trends; sharing good practice with a lodge-full of ideas on maximising the boom in the UK holiday sector. With nearly half of all businesses reporting cyber-crime security issues as well as crucial advice, you could not afford to miss in Lock It Or Lose Out. As we set out on the second decade of reporting on the vibrant UK holiday industry, we feel proud and privileged to work alongside some exceptional businesses and some outstanding people.

We will continue to recommend a pack of sticker notes to mark those pages that you would like to share with the team and to contact some of the advertisers that make Holiday Park SCENE possible. Three cheers to the first ten years as we toast the second decade yet to come!

ENHANCING YOUR EXISTING PLAY AREA

ENHANCING YOUR EXISTING PLAY AREA

PLAY SPECIALISTS, EIBE, offer a free design consultation service.

With over 40 years of experience, eibe play can offer you professional advice on how to enhance your existing play area to increase guest dwell time. Theming allows children to get lost in their imagination, engaging them for much longer periods than in non-themed play areas.

Enhance your play area by adding themed panels, popular ideas include seaside, woodland, jungle, pirate and medieval. Organising play sessions with staff members can help parents take a break and relax while their children are engaged. Simply adding a storyteller’s chair to your play area will allow one staff member to entertain a large number of children and help enhance their parent’s experience of your park.

Are you aware of the five core play values that create a well-rounded play area? Swinging, sliding, spinning, rocking and climbing. Maybe you don’t need a whole new play area, maybe you just need to add one piece of new equipment that rounds off the play values you offer and engages children for longer. Contact the eibe play team to receive a brochure and to find out more about their free design consultation service.

eibe
01483 813834
eibe@eibe.co.uk
www.eibe.co.uk

YOUR ONE STOP PARK HOME SHOP

YOUR ONE STOP PARK HOME SHOP

MORE THAN 60 HOMES will be on display at June’s Stoneleigh event.

Don’t miss the UK’s largest free outdoor show for holiday and residential park homes as the World of Park and Leisure Homes returns in June to the NAEC Stoneleigh Showground in Warwickshire Open from June 9th to 11, park owners and trade are welcome on all days but especially encouraged to make full use of the ‘Trade Preview Day’ on Thursday June 8th where you can discuss your requirements and consider options in comfort and privacy with leading manufacturers.

There will be over 60 homes on display from at least 22 manufacturers including many familiar names and others new to the industry. The show provides a fantastic chance to meet manufacturers with homes to sell, find the best deals and get the best delivery dates in a relaxed yet professional atmosphere.

It is the perfect opportunity to see so many homes all on display together, compare models and see the latest designs and innovations! Open daily from 10am to 4pm, visitors are welcome to bring along family members and even well-behaved dogs are invited.

For those wishing to extend their stay, there are a wide range of hotel, B&B and other accommodation options in the area and motorhomes, caravans and camping facilities are available to book on the NAEC Stoneleigh showground itself. With free parking available, the NAEC Stoneleigh is situated between Leamington Spa, Kenilworth and Coventry and is very well signposted from the many major routes that run close by. Simply plug CV8 2TA into your Satnav.

World of Park & Leisure Homes Show
www.parkhomeandleisure.co.uk

HUSH QUIET WORK MACHINES

HUSH QUIET WORK MACHINES

THE THREE CLIFFS BAY has invested in three battery-powered utility vehicles.

When machinery and guests co-exist, the best thing a utility vehicle can bring to a holiday park is to be seen but not heard. With many visitors residing under canvas, it’s essential that the operation of the site is quiet, clean and unobtrusive at the five-star Three Cliffs Bay, in Gower, Wales offers luxury glamping, camping and touring pitches. Previously the machines, tasked with site maintenance, were petrol.

When the time came to update the site’s maintenance fleet, owner Tom Beynon chose three battery-powered utility vehicles. He opted for the STAR EV offering of two Capella HCX; market-leading when it comes to towing capacity and the amount of payload they can handle. Tom also specified the Capella Lifted, which is ideal for off-road load carrying situations.

The Capellas were put to work transporting guests and their luggage around the site, as well as rubbish collecting and recycling, with the Lifted being used for gardening jobs. The machines quickly proved they could take on all the tasks required without any difference in productivity to their petrol counterparts and without disturbance. Tom’s been so impressed with the Capella Work Machines that he has plans to expand their job requirements by hiring them out to guests for the duration of their stay.

REESINK e-VEHICLES
www.reesink-evehicles.co.uk

HOLIDAY MATCH OF THE DAY

HOLIDAY MATCH OF THE DAY

TREVOR AND TINA PALIN are presented with a signed Shrewsbury Town football shirt by Spring Lea’s Manager Alison Naughton after receiving the key to their new caravan holiday home.

The latest phase of a £2 million investment in a picturesque holiday park and fishery near Shrewsbury is now open and has welcomed its first owners. Set alongside breathtaking views of the Shropshire Hills Area of Outstanding Natural Beauty, Spring Lea Holiday Park and Fishery is owned by Salop Caravan Sites and is perfect as a peaceful, rural retreat.

The park has four, well stocked, mature coarse and carp fishing pools nestled within 25 acres of open countryside. There are also 20 seasonal, hardstanding pitches for touring caravans and motorhomes. “We are delighted with the new, exclusive development of holiday home pitches and it’s great to be welcoming our first owners,” said Ed Glover, associate director of Salop Caravan Sites.

“It really is a stunning location not only for fishing, but as a base to explore the local area and see what Shropshire has to offer you. The area is famous for its local walks and breath-taking scenery yet is still close to Shrewsbury.” The park’s first caravan holiday home owners are Trevor and Tina Palin who were presented with a signed Shrewsbury Town football shirt as they are both avid fans and were married at the Montgomery Waters Meadow stadium.

CUSTOMERS SPIN AND WIN COMPETITION

CUSTOMERS SPIN AND WIN COMPETITION

TREVOR AND HELGA REDVERS-HIGGINS were the first £5,000 winners in a Leisuredays marketing promotion.

Two lucky Hoburne Holiday lodge owners hit the jackpot when they won a £5000 cash prize from insurance specialists Leisuredays. The insurance provider runs a “Spin to Win” promotion for static caravan and lodge owners who obtain a quote via the holiday parks it works with. Spin to Win gives those customers two chances to win with a no obligation insurance quote.

Firstly, a spin of an online wheel of fortune to instantly win a £10 Amazon voucher and secondly, automatic entry into an annual £5000 draw. Trevor and Helga Redvers-Higgins were the first £5000 winners. They’d got a quote from Leisuredays having bought a Carnaby Chantry lodge from Hoburne Bashley Holiday Park in the New Forest, earlier this year.

Helga said: “We’re over the moon. We’d just got the keys for our new lodge the day before Leisuredays called us to let us know we’d won the £5000 so it felt unbelievable. When asked how they’d be spending the money, Helga added “We’ll be treating the family as well as buying outdoor furniture and a new television for our lodge.”

Gareth Walker from Leisuredays added: “The Spin to Win promotion gives park customers an extra incentive to try us for an insurance quote. Once we quote a park customer, more often than not they’ll become a policyholder, meaning extra insurance commission for our parks.” Leisuredays will be announcing another £5000 winner in March 2024. Parks that want to take advantage of the Spin to Win promotion and need extra point of sale materials can get in touch.

Leisuredays’ Development Team
Tel. 01422 396772
Email development@leisuredays.co.uk

REDUCING COSTS AND ENERGY BILLS

REDUCING COSTS AND ENERGY BILLS

CARAVAN PARK ELECTRICAL Services offer a complete 360 degree solution for reducing energy bills.

As energy prices are at an all-time high, finding ways to reduce costs is more important than ever. Caravan Park Electrical Services offer a range of solutions to reduce energy consumption. A vast portfolio features multiple configurations of connection units and multi-service bollards.

During manufacturing these products can be fitted with a metering solution which suits your needs, from read-only to SMART metering technology, with something to suit everyone. A popular choice is an Alpha RFID pre-payment metering system, allowing operators to receive customer payment prior to consumption. Supported by Alpha software, the customer is issued with their reusable SMART card, which they’ll use to upload credit to their meter.

This simple system is a solution for many when it comes to installing new units or retro fitting a meter into their existing enclosures or touring bollards – even if supplied by another manufacturer. Another great option for reducing running costs is solar lighting. Caravan Park Electrical Services stock both high and low level solar options which are zero emission and have zero energy running costs due to being powered by the natural sunlight.

CPES do offer a complete 360 solution from sourcing components and accessories to manufacturing a vast range of products including: Connection Units, Multi-Service Bollards, EV Chargers, Lighting, Distribution Units & Mains Panels. Caravan Park Electrical Services’ highly experienced and dedicated team are available to handle your enquiry, design, quotation, production and installation of the most up to date electrical distribution systems.

Caravan Park Electrical Services
Tel: 01790 753153
sales@cpes.co.uk
www.cpes.co.uk

MAX OFFERS REVENUE BOOST

MAX OFFERS REVENUE BOOST

AWAZE HAS TEAMED UP with the Hospitality Professionals Association to launch a first-of-its-kind training programme.

Holiday park owners who signed up to Hoseasons’ new revenue maximisation service MAX have enjoyed a strong start to the year, despite the cost of living crisis. Average income is up 35% for those owners using the service compared to the same point in 2019 – a statistic the self-catering specialist says clearly demonstrates the value of its unique revenue management model in a price-sensitive market.

David Groves, Director of Trading Performance at Awaze – the parent company of Hoseasons, says: “We all know people are having to make tough decisions about where they spend their hard-earned cash at the moment. “The Great British public are prepared to cut back on other luxuries if it means protecting their annual break, but they must feel like they are getting value for money.

“That’s why an approach that carefully balances occupancy and price is so important for holiday park owners right now if they want to make the most of their asset.” News of MAX’s success comes as Awaze teams up with the Hospitality Professionals Association (HOSPA) to launch a first-of-its-kind training programme to develop Revenue Management talent for the ever-growing short-term rental sector.

 

PRICE IS IMPORTANT FOR HOLIDAY PARK owners right now advises David Groves, Director of Trading Performance at Awaze.

The company has agreed a two-year sponsorship of the trailblazing programme, which it hopes will provide a strong pipeline of revenue managers with skills tailored specifically for the vacation rental market. Three qualifications are being offered as part of the programme, including the Foundation Certificate in Revenue Management, the Professional Certificate in Operational Revenue Management, and the Professional Diploma in Strategic Revenue Management.

The Foundation course is an entry-level introduction to revenue management principles and practices and is ideal for holiday park owners, on-site teams (such as reception or reservations managers) or operators’ corporate office staff. The Professional Certificate and Diploma - whilst open to everyone - will be mainly suited to those with some revenue management skills, including those with hotel sector experience and those seeking a career in revenue management.

Six Awaze staff have collaborated with the HOSPA Professional Development Team to shape the content for the three courses, which are already proving popular with finance staff from both individual and multiple park operators For more information about the Revenue Management Programme and to apply, visit https://www.hospa.org/professional-development.

DESTINATION HOT TUBS

DESTINATION HOT TUBS

Holiday locations now have a wealth of compliant spas to choose from...

HOLIDAY BOOKERS continue to look for hot tubs as part of their vacation wish list.

The holiday market continues to recognise hot tubs as essential for attracting the best level of bookings. Key words and phrases such as ‘staycation UK with hot tub’, ‘hot tub staycations UK’, and ‘UK staycations with hot tubs’ all appear on a list of the most common staycation Internet searches. So, there is great appeal for the appropriately named Vacation Range, from Superior Wellness, that is ideal for holiday homes, cottages, B&Bs and Airbnb.

Ready to order now, you can choose from the Vacation Lounge or the Vacation Social depending on your customers’ needs. Great for guests who want to relax on holiday, the Vacation Lounge hot tub is suitable for five to six people and offers the perfect combination of one lounger and five seats. This 13 amp hot tub has R10 insulation and 25 jets.

 

SOCIAL TIMES
Superior’s Vacation Social is an all-seater hot tub for up to seven people, ideal for larger holiday rentals that need a hot tub big enough to fit all guests in. This 13-amp hot tub has R10 insulation and 26 jets. Not to be out-shone, Sunbeach Spas remain the exclusive supplier of hot tubs and related products to a number of holiday parks around the UK, including multiple sites with both Coastfields Leisure and Country & Coastal Holidays along the east coast, and also Lady’s Mile Holiday Park in the south.

“We continue to bring new holiday park companies on board, and most recently have been awarded a new contract to supply over 100 of our 344S spas and 100 saunas to a brand new park over the next six months,” reveals Sunbeach’s Wayne Green. Sunbeach’s 344S plug-and-play spa is now in its third regeneration and remains by far the spa of choice for most of our holiday park clientele.

Wayne confirms: “They appreciate its simplicity of design, combined with a good feature set for its price point - enough features to make it great for customers to have fun and relax in, but also be easy to maintain by site staff. The 344S features award-winning R10 insulation system, making it cost-effective to run, too. “For the next level in lower-cost, eco-friendlier running, it is also heat source pump compatible and pairs wonderfully with the iNHEAT range of heat pumps exclusively available from Sunbeach Spas,” Wayne shares.

“Our iNHEAT heat pumps are available with outputs from 3kW to 21kW, with either on/off switching or inverter controls, and can be retrofitted onto a wide range of spas and swim spas.” Matthew Lowe, Sales Manager with Coastfields Leisure Ltd, endorses the Sunbeach offering: “We have been in partnership with Sunbeach Spas now for over five years, we chose to use them initially due to the energy efficiency and ease of installation of the 344 tub. We are currently using almost exclusively the 344 spa,” says Matthew.

“We picked this model due to it looking the part, excellent build quality, great energy efficiency, ease of installation and we have not been disappointed,” adds Matthew. Coastfields currently have around 100 tubs on our fleet units and Sunbeach look after all the warranty and aftercare needs including the care chemicals and filters. There is also a stock of chemicals and filters in Coastfields’ shops so retail customers, who also have the same tubs, can keep them in perfect condition.

 

Matthew enthuses: “We are also currently near completion of another lodge development at Grange Leisure Mablethorpe utilising the 344 tub. It’s been a pleasure to work with Sunbeach Spas and look forward to many more years of excellent service.“ Relative newcomers to the holiday hot tub sector, Certikin offers a range of four true-hydrotherapy hot tubs, specifically designed for the holiday-let market for both guests and operators.

The commercial spas don’t just comply but some exceed the all-important health and safety requirements enforced by HSE and Local Authorities. The premium, energy-efficient smart spas feature an ozone generator, 24- hour filtration duration; a spa frog in-line chemical dosing system and have no perishable items such as headrests, diverter, or air valves fitted.

In addition, and going above and beyond the HSE and BISHTA guidelines, the hot tubs also feature a fast drain valve, reducing drainage time to 9-10 minutes; a reduced heating time of 3-5 hours with an additional energy source; tamper proof 2-3 button control panel and a silent, energy-saving circulation pump to protect the high-speed pumps.

They can be operated via a Smartphone App and Wi-Fi control that allows the operation of up to 100 spas. The Sevilla Plug and Play model features one lounger and five seats and has 46 hydrotherapy jets and relaxing LED colour-therapy lighting. Due to its low power consumption, it is ideal for parks with limited electricity supply.

The Cordoba comes with 40 hydrotherapy jets, StarLightTM corners, Central LED colour therapy lighting and accommodates six people. The smallest hot tub in the range is the four-seater Porto whilst the largest is the very spacious seven-seater Valencia.

 

HEALTH AND SAFETY
The main aim of the introduction of Health and Safety Guideline 282 (HSG282), that came into effect in early 2017, was to reduce the risk of Legionella outbreaks associated with spas and hot tubs. The guideline covers all spas and hot tubs in a commercial setting i.e. all those hired out and used by more than one party such as holiday destinations and lets.

The guidance aims to:
• Reduce the risk of Legionella and microbiological contamination
• Emphasise the operator’s responsibility
• Ensure testing is frequent and planned (at least three times a day)
• Highlights that results should be recorded
• Stresses there should be a written action plan if required

The Lovibond® Professional Pool and Spa Photometer Kit enables the operator to measure all the tests mentioned in HSG282 from one case. Contained within the kit is an MD 100 Professional Photometer for the measurement of chlorine, bromine and pH and an SD 80 Total Dissolved Solids (TDS) Pen. All kits are supplied complete and ready to use. They use premeasured reagents which when added to the hot tub or pool water sample form a colour the intensity of which is proportional to the amount of substance being tested.

A typical test procedure would be
• Take a sample of the water to be tested in a sample cell, place it in a photometer and zero the unit
• Add tablet reagents and allow the colour to develop
• Return cell to photometer and read
• Record results and take appropriate action

Each HSG282 test kit purchased receives access to a FREE online Training Course. The training course covers:
• What is HSG282
• What to test for and why
• Correct Sampling
• Overview of pH, TDS, Chlorine & Bromine
• How to use photometers, comparators & TDS Pens
Importantly, the kit measures both chlorine and bromine so, if different disinfectants are used across your site, the same kit will cover both. Contact support@lovibond.uk for more information.

MAXIMISING POOLSIDE RETAIL SALES WINDOWS

MAXIMISING POOLSIDE RETAIL SALES WINDOWS

SPLASH ABOUT SUPPLIES a range of family fun swim products, from inflatables, swim toys, arm bands, and goggles to reusable swim nappies.

Swimming pools in the leisure sector have historically operated at a loss, but now great strides are being made to reverse this situation and transform retail in this area. Parks are focusing on optimising the potential of poolside retail not just from a stock listing perspective, but crucially how retail is delivered. Children’s swim specialist Splash About is at the forefront of this change, having only entered the market three years ago when it acquired wholesaler SRS Leisure.

Despite the Covid pandemic, the brand now works with 85% of UK Holiday Parks including Haven, Park Dean, Center Parcs, Away Resorts and Butlins. Splash About supplies a range of family fun swim products, from inflatables, swim toys, arm bands, and goggles to reusable swim nappies, rash tops and costumes. However, its affordable products are not the main reason why poolside retail is enjoying a boom period, success is attributed to the integrated retail solution and innovative, fresh approach the company deploys onsite.

Splash About focuses on strategic merchandising, online ordering, and stock guarantees, all designed to optimise retail sales, especially during peak trading periods. Bespoke marketing and merchandising capitalise on space, creating a ‘retail theatre experience’ for its range of swim products. Attractive, clean, streamlined displays are all designed to withstand the sub-tropical temperatures of retail pool areas and product is strategically displayed to maximise sales.

SPLASH ABOUT FOCUSES on strategic merchandising, online ordering, and stock guarantees, all designed to optimise retail sales

Its unique retail solution incorporates a dedicated account person, bespoke branding to convey the individual ethos and customer demographic of each Holiday Park and deliver a range of products to truly reflect customer requirements. The integrated retail solution provides bespoke web portals, showing stock levels in real time, to not only accelerate the ordering process but to reduce the reliance on manual ordering. Analysis of sales data, automated re-order and pre-agreed product replenish can all be enabled with stock level guarantees and next day delivery to optimise sales during critical trading times.

It’s testament to Splash About’s distinctive approach that an initial three-month trial at Center Parc’s Elveden Forest site, to gauge whether its range of family fun swim products would appeal to its holiday makers, was such a success that the trial was extended to all its other parks after only six weeks. Forward thinking Holiday Parks are taking an all-encompassing approach to optimising poolside retail, which as a result could really help to keep their company’s head above water in these challenging economic times.

Splash About
info@splashabout.com
www.splashabout.com