North West

THE HEART OF HOLGATES

Posted on February 10, 2026

We visit Silverdale Holiday Park, just outside Carnforth, is Holgates' flagship, blending top facilities with a welcoming, family-friendly atmosphere...

Silverdale isn’t just a place to stay – it’s a destination in its own right. At the heart of the park is the impressive leisure complex, where guests can enjoy two swimming pools, a fully equipped gym, steam room, sauna, and spa pool.

Whether you’re after a morning workout, a relaxing soak, or fun with the family, the complex caters to every need. Beyond the pools, the park offers a large restaurant and bar, bowling alley, arcade, soft play area, and an ice cream parlour. Open seven days a week, these facilities make Silverdale an all-weather, all-ages destination where there’s always something to do.

ACCOMMODATION FOR EVERYONE
Silverdale’s accommodation options are designed to suit all types of guests. Luxury lodges, offer a home-from-home experience for holidaymakers or owners looking for a longer stay. Touring pitches provide spacious, well-maintained spots for caravans and motorhomes, while still feeling part of the park’s welcoming community.

This variety makes the park perfect for multi-generational families, couples, or groups of friends. By combining holiday and ownership options, Holgates ensures every visit is tailored to its guests’ needs, providing comfort, convenience, and a touch of indulgence.

AERIAL VIEW OF SILVERDALE Holiday Park’s central leisure facilities set within the beautiful Arnside & Silverdale National Landscape.

STUNNING NATURAL SURROUNDINGS
One of Silverdale’s standout features is its location. Set within the Arnside & Silverdale National Landscape, the park is surrounded by natural beauty and offers guests easy access to scenic walking and cycling routes.

From cliff-top strolls with sweeping views to gentle countryside trails, outdoor enthusiasts have plenty of ways to explore the area. For those in lodges or touring pitches, mornings can start with panoramic vistas across Morecambe Bay, while evenings provide the perfect backdrop for a sunset walk. The combination of top-notch facilities and natural scenery creates a holiday experience that’s both relaxing and energising.

FUN FOR ALL THE FAMILY
Silverdale has something for everyone. Children can enjoy soft play, the arcade, and bowling, while adults can unwind in the restaurant, gym, or spa. Communal spaces also encourage families and friends to spend time together, while the park maintains a peaceful, welcoming atmosphere for those who prefer a quieter break.

The team at Silverdale really brings the Holgates ethos to life. Friendly, approachable, and attentive, staff make guests feel genuinely welcome. With around 200 employees across the Holgates group, Silverdale benefits from a mix of experienced full-time and seasonal staff, all committed to delivering that personal, family-run service that Holgates is known for.

DINING AND SOCIALISING at Silverdale’s restaurant and bar, a welcoming hub for meals and evening entertainment.

QUALITY AND SUSTAINABILITY
Silverdale’s five-star AA and VisitEngland ratings are testament to the park’s consistently high standards. Holgates also places a strong emphasis on sustainability, from energy-efficient measures to carefully considered landscaping, ensuring the park respects and enhances its beautiful surroundings.

Recent investments across the group, such as new lodges at Beetham Holiday Park, show Holgates’ commitment to growth and improvement, and while Silverdale already sets the benchmark, ongoing investment keeps the park modern, welcoming, and perfectly suited to today’s holidaymakers. A Holiday to Remember After a full day exploring Silverdale, it’s clear why it’s Holgates’ flagship park.

Whether you’re swimming in the pool, dining in the restaurant, or taking a walk along the cliffs, Silverdale offers a holiday experience that’s fun, relaxing, and memorable. For families, couples, or friends looking for a high-quality destination in the North West, Silverdale Holiday Park perfectly combines excellent facilities with stunning surroundings, making every stay a chance to create lasting memories.

Silverdale Holiday Park
T.01524 701508
www.holgates.co.uk/our-parks/silverdale

Seven Decades of Family Holidays

Posted on February 10, 2026

A Family Legacy Shaping Five-Star Escapes in the North West...

With more than seven decades of heritage behind it, Holgates Holiday Parks stands as one of the North West’s most established and respected holiday park operators.

Still proudly family-owned, the business has grown steadily while remaining rooted in the values that first defined it in 1956: quality, care and a genuine passion for helping guests create lasting holiday memories. Today, Holgates operates a portfolio of 10 parks, predominantly located across the stunning landscapes of Lancashire and Cumbria.

Nine of these parks sit within 10 to 15 minutes of the Carnforth and Silverdale area – a location long admired for its proximity to the Arnside & Silverdale National Landscape, the Lake District and the Yorkshire Dales. The tenth park extends the brand’s reach into the Ribble Valley, offering a contrasting but equally compelling countryside setting.

A CAREFULLY BALANCED PORTFOLIO
Holgates’ portfolio reflects a deliberate and considered approach to growth. None of the parks are residential, allowing the business to remain focused exclusively on holiday and holiday ownership experiences. Six parks welcome both holiday guests and holiday homeowners, while four parks are dedicated entirely to ownership, offering owners a peaceful, community-focused environment.

Across its six holiday parks, accommodation options are varied and tailored to different guest needs. Five parks offer a combination of holiday caravans, touring pitches and glamping pods, while Hollins Farm stands out as a touring-only park enhanced by two thoughtfully positioned glamping pods.

Complementing the parks is the Holgates Collection of 11 self-catering cottages, all located within easy reach of the core Carnforth and Silverdale area, further strengthening the brand’s appeal to multi-generational families and longer-stay guests. This diversity enables Holgates to attract a wide demographic – from touring enthusiasts and first-time holidaymakers to loyal owners who return year after year.

SILVERDALE HOLIDAY PARK’S flagship leisure complex, featuring indoor swimming pools, spa facilities and a fully equipped gym, open seven days a week.

FLAGSHIP FACILITIES AT SILVERDALE
Silverdale Holiday Park is widely regarded as the flagship of the Holgates portfolio, setting the benchmark for facilities and guest experience across the group. At the heart of the park is a comprehensive leisure complex that rivals many standalone attractions. Open seven days a week, the complex features two swimming pools alongside a fully equipped gym, steam room, sauna and spa pool.

Beyond leisure, guests and owners can enjoy a large restaurant and bar, a bowling alley, arcade, soft play area, pitch & putt, ice cream parlour and on-site shop – creating a true all-weather destination. Silverdale also serves as Holgates’ head office, reinforcing its role as the operational and cultural hub of the business.

INVESTMENT WITH LONG-TERM VISION
Recent years have seen continued investment across the estate, with a strong focus on enhancing quality rather than expanding at pace. A standout project has been the redevelopment at Beetham Holiday Park, where 20 new lodges and caravans have been added across a two-phase development.

The first phase completed in 2023, with the final phase finished in 2025, reflecting Holgates’ long-term commitment to careful, phased growth that respects both guests and surroundings. This approach has allowed the business to future-proof its parks while maintaining the character and tranquillity that its owners and guests value.

SET IN THE HEART OF THE NORTH WEST, Holgates parks offer easy access to beautiful walking routes through coast, countryside, and the Arnside & Silverdale National Landscape.

PEOPLE AT THE HEART OF THE BUSINESS
Holgates employs approximately 200 staff across its parks, a mix of full-time and seasonal roles. As a family-run business, the emphasis on personal service and staff engagement is clear, with many team members developing long-term careers within the group.

This stability not only supports consistent service delivery but also reinforces the welcoming atmosphere that has become synonymous with the Holgates name.

ETHOS, CHALLENGES AND SUSTAINABILITY
Holgates’ ethos is rooted in its family heritage and trusted reputation. The business positions itself as a provider of exceptional coastal and countryside escapes, where quality facilities are matched by genuine personal care.

This philosophy has proven particularly valuable during a period of wider industry challenges, including rising operational costs, changing guest expectations and increased focus on sustainability. In response, Holgates has continued to invest in energy efficiency measures across its parks, alongside thoughtful park layouts and landscaping that minimise environmental impact.

Sustainability is approached as an ongoing commitment rather than a single initiative, aligned with the company’s desire to preserve the landscapes that underpin its success.

GLAMPING PODS NESTLED IN NATURAL surroundings, providing a contemporary holiday option across selected Holgates parks.

RECOGNITION AND COMMUNITY COMMITMENT
Quality and consistency have been recognised through industry accolades, with all Holgates parks holding five-star ratings from both the AA and VisitEngland. Netherbeck Holiday Park has also received the prestigious VisitEngland Rose Award, while the Ribble Valley park was named a winner at the 2025 Stars in Tourism Awards.

Beyond tourism, Holgates places strong emphasis on community and charitable engagement. Each year, the business selects a charity to support across its parks. In 2025, Holgates chose Breast Cancer Now, setting an ambitious fundraising target of £10,000 – a figure the team exceeded, reaching £10,319!

LOOKING AHEAD TO A MILESTONE YEAR
As Holgates approaches its 70th anniversary in 2026, the focus remains firmly on the future while honouring the past.

With a loyal customer base, a well-invested portfolio and a clear sense of purpose, the business is well positioned to continue delivering five-star holiday experiences for generations to come Holgates Holiday Parks is a family-owned holiday park operator with over 70 years of experience in delivering high-quality coastal and countryside escapes across the North West of England.

With a portfolio of 10 five-star parks and a collection of luxury holiday cottages, Holgates is known for its commitment to quality, personal service and long-term investment.

Holgates Holiday Parks
01524 701508
www.holgates.co.uk/our-story

UK STAYCATION TRENDS

Posted on March 5, 2024

UK STAYCATION TRENDS

Holiday bookers would rather staycation than go abroad in 2024, according to new research – but it’s a close call. When 1,000 UK holidaymakers were surveyed by Thermos, 52% chose staying close to home, while 48% would choose to head overseas this year. One in three said they had a staycation at some point in the last year (30%).

Only one in 10 (10%) said they felt a staycation wasn’t as much of a break as a holiday abroad. When asked about preferred destinations for a UK getaway, 11 per cent said they kept theirs secret from wider acquaintances, as they feared them becoming too touristy. One in five (22%) said they actively avoided tourist hot spots because they were too busy.

BEST THINGS ABOUT A STAYCATION:
1. Saves travel time – 45%
2. Supports local businesses – 39%
3. There are still lots of places I haven’t explored and want to – 38%
4. Better for the environment – 36%
5. Saves money – 33%
6. No issue with language – 30%
7. Less stressful – 30%
8. No restrictions on luggage – 25%
9. Know I will like the food – 22%
10. I can take my pets - 20%

THE TOP 10 UK STAYCATION DESTINATIONS:
1. East of England - incl. Norfolk and Cambridgeshire
2. South West England - incl. Cornwall, Devon and the Cotswolds
3. North West - incl. the Lake District
4. East Midlands - incl. Derbyshire and the Peak District
5. North East - incl. Northumberland
6. South East - incl. Oxfordshire, Kent and the Isle of Wight
7. Greater London
8. Yorkshire
9. Scotland
10.Wales

Other reasons quoted were it makes it easier to take family and friends for a group holiday (19%), and enjoying the weather more (12%). The Staycation report also revealed that generally holiday makers will be heading South – with 31% saying that would be their preferred option, whilst 19% would head North.

James Sheldon, Trading Manager at Thermos, said: “Obviously the pandemic necessitated a change in travel habits, and no one was quite sure how that would impact things longer term. It seems the trend for holidaying closer to home is going to continue into 2024, for reasons of ease, cost, the environment and the fact we’re lucky enough to have so many wonderful places in easy reach.

“Twenty per cent of respondents said they preferred a self-catering holiday, so they can choose what and when they eat. In Thermos’ 120-year history we’ve accompanied many families on a Great British getaway, and we are delighted that tradition continues. A flask of tea and fish and chips on the beach remains one of life’s great pleasures!”

£5M BOOST FOR IT SPECIALIST

Posted on March 2, 2024

£5M BOOST FOR IT SPECIALIST

SOFTWARE SOLUTIONS SPECIALISTS, Elite Dynamics founded in 2015 by Jamaine Campbell, pictured, Nicola Campbell and Jack Vernon.

Elite Dynamics, a leading provider of software solutions to the holiday park and marina industry, has announced a £5 million investment from BGF – one of the largest and most experienced growth capital investors in the UK and Ireland. BGF’s investment will support the continued development of Elite Dynamics’ proprietary software, which is built on the Microsoft Dynamics platform, as well as plans to invest in sales and marketing.

In the last three years, the business has grown revenues at more than 40% per annum, with plans to triple in size and double its headcount by 2026. Founded in 2015 by Jamaine Campbell, Nicola Campbell and Jack Vernon, the North West-based business has developed a range of digital transformation solutions specifically designed for holiday parks, marinas, as well as holiday home manufacturers and dealers.

These help to improve business functions from maintenance, memberships and marketing, to reservations, sales and finance. The range is currently used in more than 350 parks, both in the UK and internationally. Commenting on the deal, Jamaine Campbell, CEO and co-founder of Elite Dynamics, said: “In the last eight years, we have built a highly successful, and profitable business through a balanced blend of strong industry experience and technical know-how.

“Our aim is to become the dominant provider of technology solutions to holiday and residential parks, manufacturers and marinas, expanding our reach both domestically and overseas. In order to achieve our growth ambitions, we needed an investment partner that recognised the potential of our business, as well as that of the sector, and was willing to take a long- term approach in helping us to seize the opportunities that lie ahead.

In BGF we have found that investment partner.” The deal was led by Harry Jones and Courtney Walker, investors in BGF’s North-West team. As part of the investment, Martin Moran has been appointed to the board as non-executive chair through BGF’s Talent Network – one of the largest groups of board-level non-executives in the UK and Ireland. Martin was a founder of Salesforce.com in EMEA and has more than 20 years’ experience in SaaS and cloud computing.

Harry Jones said: “Elite Dynamics has established itself as an innovative and respected player in the parks and marina industry – created to disrupt a market saturated by archaic technology and systems. By combining the team’s intimate knowledge of how the market works, with technical expertise, Elite Dynamics is helping park operators to simplify processes, while helping to boost their bottom line.

It’s an extremely attractive proposition.” He added: “BGF has considerable experience in the holiday parks sector through our investment in Coppergreen Leisure Resorts, which we successfully exited in 2021, as well as supporting dynamic and fast-growth technology companies looking to transform markets through business improvement processes. As such, we’re delighted to be joining the team, as they embark on the next stage of their growth journey.”

North West Bounces Back

Posted on February 16, 2017
Holiday bookings in the North West are up by as much as 47 per cent this winter, according to cottages.com.

Holiday bookings in the North West are up by as much as 47 per cent this winter, according to cottages.com.

North West Bounces Back

Holiday property owners in Windermere are enjoying a surge in demand as increased numbers of holidaymakers head to the Lakes this winter. Latest booking figures released by cottages.com revealed that December bookings were up by as much as 47 per cent compared to the same period in 2015. The figures indicate a positive growth for the winter season, showing the area has bounced back from last year’s difficult winter caused by the December flooding.

The survey also found that more than a third of us believe it is easier and more convenient to stay in the UK whilst one in five people enjoyed their 2016 UK break so much they wanted to repeat it. Speaking of the increasing demand, Anne Concannon, Regional Manager for cottages.com said: “It’s been a tough year for Windermere following the flooding, but we’re thrilled the area remains a desirable spot for holidaymakers. The demand for winter bookings has been fantastic and many of our properties have been reaching 90 per cent occupancy, which is extremely positive. The weekly bookings are increasing all the time, so there is definitely demand there and of course it is great news for local owners who are benefitting from a successful holiday let.”