play areas

WHERE COUNTRYSIDE CHARM MEETS FAMILY ADVENTURE

Posted on May 6, 2026

A countryside escape where farm life and family holidays come together...

Set within 100 acres of rolling Somerset countryside, Dulhorn Farm Holiday Park offers a truly distinctive holiday experience that blends traditional farm life with modern holiday park comforts. Established in 1970, this long-standing, family-run destination has been welcoming guests for over five decades, building a strong reputation for warm hospitality, a safe environment, and authentic rural charm that keeps visitors returning year after year.

Owned and operated by Gary and John Bowden, Dulhorn Farm is far more than a holiday park—it is a working farm at heart. Guests are invited to immerse themselves in the rhythms of countryside life, where cows graze peacefully in the fields and sheep roam freely across the landscape.

This living, working environment creates a rare opportunity for families—particularly younger visitors—to experience agriculture up close in a relaxed and engaging setting. One of the standout highlights of any stay is the guided tractor and trailer farm tour, which runs throughout the high season.

These tours offer a fun and educational journey across the farm, giving guests the chance to learn more about daily operations while enjoying close-up encounters with the animals. It is an experience that consistently proves to be a guest favourite, often cited as a memorable moment that defines their stay.

WITH OPEN COUNTRYside and dedicated walking areas, Dulhorn Farm is a welcoming destination where four-legged family members are just as included.

A PERFECTLY POSITIONED SOMERSET ESCAPE
Ideally located between the popular seaside resorts of Weston-super-Mare and Burnham-on-Sea, Dulhorn Farm Holiday Park offers the best of both worlds. Guests can enjoy the peace and tranquillity of the countryside while remaining just a short drive from sandy beaches, traditional coastal attractions, and local Somerset amenities.

This unique positioning makes the park an appealing choice for a wide variety of visitors. Families are drawn to the space and activities, couples appreciate the peaceful rural setting, and solo travellers enjoy the relaxed and friendly atmosphere. Whether guests are seeking an action-packed family break or a quiet countryside retreat, the park provides a welcoming environment for all.

Importantly, Dulhorn Farm is also proudly dog-friendly, ensuring that four-legged family members are fully included in the holiday experience. With open countryside surroundings and dedicated walking areas, it is a destination where dogs can enjoy the break just as much as their owners.

This living, working environment creates a rare opportunity for families— particularly younger visitors—to experience agriculture up close

INVESTING IN THE GUEST EXPERIENCE
Continuous improvement is a cornerstone of the park’s philosophy. Recent investment has focused on enhancing both guest safety and enjoyment, with the introduction of a brand-new cycle and dog walking path.

This carefully designed route allows guests to explore the park at their own pace—whether on foot, by bicycle, or while walking their dogs. Set against the peaceful Somerset landscape, it provides a safe, traffic-free environment to enjoy fresh air, scenic views, and gentle outdoor activity.

The path has been designed with inclusivity in mind, ensuring it is accessible to guests of all ages and abilities. Whether it’s a young family out for a morning stroll or couples enjoying an evening walk, the route adds another layer of relaxation and freedom to the guest experience. The park also benefits from a secure barrier entry and exit system, offering additional reassurance and peace of mind throughout every stay.

A TRUE WORKING FARM at heart, guests can enjoy close-up encounters with grazing cows and sheep roaming freely across the Somerset landscape.

FACILITIES FOR ALL AGES
Dulhorn Farm Holiday Park prides itself on offering a wide range of facilities designed to keep guests of all ages entertained. Children are well catered for with three dedicated play areas, each offering safe and engaging outdoor spaces to explore.

For those seeking a more relaxed pace, the fishing lake and wildlife pond provide peaceful settings to unwind and enjoy nature. More active guests can make use of two recreational sports fields and the cycle trail, while the indoor gaming area ensures there is entertainment whatever the weather.

One of the most popular experiences remains the tractor rides, which continue to delight guests by offering a closer connection to the farm and its animals. Accommodation options are equally diverse. The park features 175 seasonal pitches, including 11 serviced pitches, alongside 25 hard-standing pitches and 18 grass pitches for touring guests.

In addition, there are four fully equipped self-catering cottages, sleeping between two and six guests, providing a comfortable alternative for those seeking a more traditional holiday stay. Among touring visitors, hard-standing pitches remain the most popular due to their convenience and year-round usability.

ONE OF THE PARK’S highlights, guided tractor and trailer tours offer guests a fun and memorable way to explore the farm and learn about daily life on site.

THE IMPORTANCE OF TRUSTED SUPPLIERS
Behind the scenes, the success of Dulhorn Farm Holiday Park is supported by a trusted network of suppliers who help maintain high standards across every aspect of the business. These partnerships play a vital role in ensuring smooth day-to-day operations and a consistently high-quality guest experience.

Tourer Techs Caravan Services Ltd provides expert servicing and repairs for leisure vehicles, helping to ensure touring guests are safe and supported throughout their stay. In House Training & Consultancy delivers essential fire, health, and safety services, ensuring compliance and best practice are always maintained.

SUEZ supports the park’s environmental management and sustainability efforts, while Tim Goddard Electrical provides reliable electrical services across the site. AUK Hygiene supplies professional cleaning and hygiene products, helping to ensure facilities remain clean, safe, and welcoming for all visitors.

A DESTINATION GUESTS RETURN TO YEAR AFTER YEAR
Dulhorn Farm Holiday Park continues to stand out in an increasingly competitive market by remaining true to its roots while embracing thoughtful, guest-focused improvements. Its unique combination of working farm experiences, family-friendly facilities, and peaceful countryside surroundings creates a destination with wide appeal.

From a child’s first tractor ride to a quiet walk through the Somerset countryside, or simply time spent relaxing in a safe and welcoming environment, Dulhorn Farm offers something meaningful for every guest. With its strong heritage, ongoing investment, and clear commitment to guest satisfaction, it is no surprise that visitors return year after year to experience everything this Somerset gem has to offer.

Dulhorn Farm Holiday Park
01934 750298
info@dulhornfarm.co.uk
www.dulhornfarmholidaypark.co.uk

RAISING THE BAR

Posted on May 6, 2026

MAJOR UPGRADES and new attractions are set to welcome guests at Highfield Grange and Vauxhall Holiday Parks in Spring.

Park Upgrades Keeping Guests Coming Back

In the highly competitive UK holiday park sector, the key to keeping guests returning season after season is continual reinvestment. Operators who regularly refresh their facilities, introduce new activities, and enhance the overall guest experience build loyalty, generate repeat bookings, and stay ahead of market expectations.

Modern holidaymakers increasingly seek parks that combine high-quality accommodation with engaging leisure, entertainment, and dining options. Failing to evolve can leave even established parks struggling to meet rising expectations. Innovation doesn’t always have to mean massive expenditure, but a well-thought-out investment strategy can transform a park’s appeal.

From upgrading play areas and leisure complexes to introducing new sports and interactive attractions, small and large enhancements alike contribute to guest satisfaction. Successful investments often have a dual purpose: elevating the visitor experience while supporting local employment and boosting regional tourism.

Operators who take a proactive approach to upgrades also position themselves strongly in awards, reviews, and media coverage, which further strengthens their reputation and revenue. In this issue, we look at some of the standout examples of investment and upgrades across the UK, from multi-million-pound leisure developments to creative re-imagining of classic park attractions, demonstrating how operators are keeping their parks fresh, exciting, and profitable.

“There is a strong argument for rethinking some of the attractions our industry has long provided – and Footgolf is a perfect illustration of this.” - James Loveridge, Highlands End Holiday Park

Parkdean Resorts - £50M Investment
Parkdean Resorts, the UK’s largest holiday park operator, is set to invest £50 million across its portfolio in 2026, focusing on both facilities and guest experiences. Highfield Grange Holiday Park in Essex and Vauxhall Holiday Park in Great Yarmouth will each receive £5 million in upgrades, introducing new attractions such as indoor adventure golf, upgraded high and low ropes courses, and immersive Bear Grylls escape rooms.

Existing Tots Zones are being expanded, and off-road driving ranges will offer activities for children aged four and over. A new sports bar concept, Hat-Tricks, will combine food and drinks with interactive indoor sports like darts and shuffleboard. Beyond enhancing guest experiences, the investment will generate up to 100 new jobs in the local communities.

Steve Richards, CEO, emphasises the importance of ongoing investment: “Guests return to us year after year because they trust us to deliver the quality and consistency they expect. We are committed to raising standards to remain at the forefront of the UK holiday market.” Parkdean Resorts’ record results and numerous Tripadvisor accolades reflect how a well-planned investment strategy pays dividends, reinforcing both brand reputation and customer loyalty.

INNOVATIVE AND FAMILY-FRIENDLY: Highlands End’s Footgolf course reimagines a classic park attraction.

Highlands End Holiday Park – Footgolf Innovation
Not all upgrades require huge budgets. At Highlands End Holiday Park in Dorset, marketing chief James Loveridge replaced the traditional pitch-and-putt course with an 18-hole Footgolf course in May 2024.

The result? More than 15,000 visitors have taken part, generating a twentyfold increase in revenue compared with the old course. The course, designed in-house using local suppliers for obstacles, ramps, and themed signage, combines fun with a family-friendly challenge, appealing to both children and adults.

Loveridge believes the success demonstrates that rethinking traditional attractions can refresh guest engagement and create new profit centres. The park’s recognition in the Dorset Tourism Awards highlights the value of innovative thinking combined with minimal investment.

BROTHERS PHIL AND TIM Brierley mark 60 years since their parents pioneered York House Leisure.

York House Leisure – Celebrating 60 Years with £1M Investment
York House Leisure, a family-run group in North Yorkshire, celebrated its diamond anniversary with a £1 million investment across its parks, including residential parks and the popular visitor attraction Monk Park Farm.

The upgrade included a new animal barn and enhancements to existing attractions. Brothers Phil and Tim Brierley, along with sister Heather, emphasise that the business philosophy of constant reinvestment keeps parks appealing while supporting local employment and community engagement. York House Leisure welcomes more than 80,000 visitors annually, and ongoing upgrades ensure both holidaymakers and residential park residents enjoy a high-quality, safe, and enjoyable environment.

These examples highlight that investment and upgrades are not just about adding attractions— they’re about maintaining standards, enhancing experiences, and building guest loyalty. Whether through multi-million-pound leisure complexes, innovative low-cost attractions, or ongoing enhancements to play areas and facilities, UK holiday park operators are demonstrating that reinvestment is essential for long-term success.

From large operators like Parkdean Resorts to family-run groups such as York House Leisure, the message is clear: staying ahead of guest expectations requires vision, creativity, and a commitment to continual improvement, ensuring visitors return year after year.

Highlands End Holiday Park
www.wdlh.co.uk

Parkdean Resorts
www.parkdeanresorts.co.uk

York House Leisure
www.yhlparks.co.uk

HOLME VALLEY CROWNED CAMPSITE OF THE YEAR 2026 AT PRESTIGIOUS INDUSTRY AWARDS

Posted on May 5, 2026

NAOMI HUMPHREYS and her husband Ben receive their award from Out & About Live.

Holme Valley Caravan and Camping Park in West Yorkshire has been voted Campsite of the Year 2026 by readers of Out & About Live, beating hundreds of UK parks in a national poll. The family-run park, on the edge of the Peak District near Holmfirth, was praised for its high-quality facilities, welcoming atmosphere, and tranquil setting.

Visitors highlighted the park’s abundant wildlife, including resident and visiting birds around its scenic lake. Sustainability has long been a priority for the Peaker family, with habitats created throughout the 16- acre grounds and successive top-level David Bellamy Conservation Awards.

Naomi Humphreys, who runs the park with her husband Ben, said the accolade was “both proud and humbling,” noting the key role of the park team in delivering excellent guest experiences. Holme Valley offers a mix of camping pitches and glamping accommodation, adventure golf, play areas, and a convenience store with local produce, attracting visitors from across the UK and Europe.

www.holmevalleycamping.com

THE OPEN ROAD TO OPPORTUNITY

Posted on July 31, 2025

There’s a quiet revolution rolling through the British countryside, and it’s running on diesel, solar and wanderlust… Motorhome ownership is booming and with it, a new kind of traveller is reshaping the tourism landscape.

Forget tour buses and pre-packaged trips, today’s explorers prefer self-sufficiency, open roads, and the freedom to choose their view each morning. For holiday park owners and managers, this is not a trend to watch from the sidelines.

It’s a golden opportunity to attract a growing, engaged and self-reliant audience that’s ready to spend, if you’re ready to welcome them.

WHY MOTORHOMES ARE NOT JUST PASSING THROUGH
Once considered the preserve of retirees and festivalgoers, motorhomes have gone mainstream. Driven by post-pandemic shifts, environmental awareness, and a craving for flexible travel, today’s motorhome owners are families, digital nomads, adventurers and comfort-lovers alike.

They’re skipping airports and checking out of hotels, opting instead for clean air, control, and communities on wheels. But here’s the catch: while they love the open road, they don’t want to rough it. They’re looking for safe, scenic, and well-equipped bases and that’s where you come in.

TODAY’S MOTORHOME GUESTS bring everything they need and they’re happy to pay for the things they value most: safety, service, and the freedom to roam.

FROM STATIC TO STRATEGIC
Traditionally associated with static caravans and summer getaways, holiday parks are now transforming into dynamic hubs for motorhome tourism. With the right facilities, you don’t just become a stopover, you become the destination. Motorhome travellers value:

• Full-service hook-ups: Electricity, water and waste disposal make extended stays easy.
• Flexible booking options: Cater to both overnight visitors and those settling in for the season.
• Modern comforts: Think laundry rooms, Wi-Fi, EV chargers, and even co-working areas.
• Scenic and secure settings: Gated access, helpful staff and quiet hours go a long way.

Add a view of the coast or countryside, and your park suddenly offers something that no roadside lay-by or city car park can.

WHY IT MAKES BUSINESS SENSE
Let’s break it down. Motorhome owners bring:

• Self-sufficiency: They don’t need you to provide beds or bathrooms, but they’re happy to pay for a clean, safe, connected space.
• Off-season income: Many tour year-round and actively seek out parks with winter availability.
• Repeat business: A good stay = loyalty. Many return to favourite parks annually or recommend them in active online communities.
• Low overhead for high reward: Unlike static units, touring pitches require less infrastructure and turnover.

With a little foresight, even under-used parts of your park can be turned into attractive hardstanding motorhome pitches, creating new revenue without major redevelopment.

WHAT MOTORHOMERS REALLY WANT (AND HOW TO DELIVER IT)
Meeting the needs of the motorhome market doesn’t mean luxury spas and nightly entertainment (although some will love that!). What matters most is a balance of autonomy and amenity. Here’s what they’re looking for:

• Ease of access: Wide, drive-through pitches and clear signposting.
• Solid ground: Hardstanding with level areas beats a boggy field every time.
• Connectivity: Reliable Wi-Fi and good mobile reception are now non-negotiable.
• Family & pet-friendliness: Play areas, dog walks, and fenced zones make a big difference.
• Social touches: BBQ spots, fire pits, or communal lounges help build community.

Add an online booking system (ideally with app functionality), and you’re ticking all the modern motorhomer’s boxes.

WHAT TYPE OF PARK ARE YOU?
It’s worth considering your niche. There’s space for everyone in the motorhome market—but your park doesn’t have to appeal to everyone.

• Family parks: Offer excitement, entertainment and practical convenience.
• Adult-only parks: Promise peace, quiet and curated experiences.
• Eco-retreats: Cater to conscious travellers with natural, minimalist setups.
• Luxury resorts: Attract those who want the comforts of a hotel with the freedom of the road.

By defining your offer, you can attract the right kind of motorhome guest, and keep them coming back.

DON’T GET LEFT BEHIND
So, if your pitches are ready, your facilities welcoming and your park easy to find and book, you’re not just accommodating motorhome guests, you’re becoming part of their story.

In return, they’ll bring loyal custom, word- of-mouth buzz, and a whole lot of wheels to your gates! It’s time to open up your park and your thinking, to the power of the self-sufficient traveller.

Motorhome Trader
www.themotorhometrader.co.uk

A TRANQUIL ECO-RETREAT

Posted on November 12, 2024

Landal Rockingham Forest Holiday Park is a tranquil, eco-friendly resort nestled in the heart of Northamptonshire, offering a perfect escape for nature lovers, families, and couples alike. Known for its luxurious, self-catering lodges, this relatively new holiday park promises a peaceful retreat, surrounded by lush woodlands and scenic countryside.

I recently had the opportunity to stay at the resort, and this review reflects my comprehensive experience with its accommodations, amenities, location, and overall atmosphere. One of the main attractions of Landal Rockingham Forest is its idyllic setting. Situated within the historic 200 acre Rockingham Forest, the holiday park is surrounded by sprawling woodlands and gentle rolling hills.

This location offers a great sense of seclusion, providing the perfect environment for a relaxing escape from the hustle and bustle of daily life. Despite this rural location, the park is relatively easy to reach from major towns and cities such as Peterborough, Northampton, and Leicester, making it a convenient choice for weekend getaways.

The forest itself is a haven for outdoor enthusiasts. Numerous trails meander through the woodland, offering visitors a chance to explore the natural beauty of the area. Whether you’re interested in hiking, cycling, or simply strolling through the forest, there are plenty of opportunities to immerse yourself in nature.

WINNER OF THE ENGLAND Rose Award, London & South East England Prestige Awards Nature Retreat.

During my stay, I found these forest walks to be one of the highlights of the trip – the peaceful atmosphere and the chance to spot local wildlife, such as deer, butterflies and various bird species. The lodges at Landal Rockingham Forest are designed with luxury and sustainability in mind.

These eco-conscious cabins are spacious, stylish, and equipped with modern conveniences to ensure a comfortable stay. I stayed in one of the two-bedroom lodges, I was impressed with the quality of the furnishings and the attention to detail in the lodge’s design.

The interiors feature a Scandinavian-inspired aesthetic, with neutral tones, wood finishes, and large windows that flood the space with natural light. Each lodge is fully self-catering, with a well-equipped kitchen, including all the necessary appliances.

We found the kitchen to be perfect for preparing meals during our stay, and the open-plan living and dining area provided plenty of space for relaxing together in the evenings. One of the standout features of the lodge was the outdoor decking area, complete with a private hot tub – the ideal spot for unwinding while enjoying the tranquil woodland views.

SITUATED WITHIN the historic 200 acre Rockingham Forest, the holiday park is surrounded by sprawling woodlands.

For those looking for larger accommodations, the park offers a selection of three and four bedroom lodges, which are perfect for bigger groups or families. These lodges also come with the same high-end amenities and are equally stylish and comfortable. Landal Rockingham Forest excels in providing a range of high-quality amenities that enhance the holiday experience.

Although the park’s focus is on offering a peaceful, nature-based retreat, there are still plenty of on-site facilities to keep guests entertained. For those looking to stay active during their holiday, the park has several outdoor activities available. Cycling is particularly popular here, and bikes can be rented on-site for guests wishing to explore the forest trails.

There’s also a small fitness area and several play areas for children, making the park a family-friendly destination. While the self-catering nature of the lodges encourages guests to prepare their own meals, there are a few other options of dining without leaving the park.

There’s an on-site Bistro, recommended pizza delivery, locally sourced luxury hamper ordering service and there are also several charming pubs and restaurants in the nearby villages, and we enjoyed exploring these during our stay. Sustainability is a core value at Landal Rockingham Forest, and this is evident in the park’s design and operation.

THE LODGES ARE STYLISH and equipped with all the amenities you need for a comfortable stay.

The lodges are built with eco-friendly materials, and the park aims to minimise its environmental impact through energy efficiency, waste reduction, and the promotion of sustainable tourism practices. I was pleased to see that recycling bins were provided in each lodge, and there were clear efforts made to reduce plastic waste, such as the use of refillable toiletries in the bathrooms.

The resort also works to preserve the natural beauty of Rockingham Forest, and it was clear that a great deal of care has gone into maintaining the surrounding environment. The friendly staff are knowledgeable about the local wildlife and the conservation efforts in place, which added a sense of purpose to the park’s operations.

It was reassuring to stay somewhere that actively prioritizes the preservation of the natural world while still offering a luxurious holiday experience. The service at Landal Rockingham Forest was, in general, excellent. From the moment we arrived, the staff were welcoming and helpful. Check-in was contactless, quick and efficient, and we were provided with all the information we needed to make the most of our stay.

The staff were always available to answer any questions, whether it was about activities in the park or recommendations for nearby attractions. The park’s family-friendly atmosphere was reflected in child-friendly activities on offer. For families traveling with their furry friends, the park is a Pet Paradise with miles of woodland trails that start right from the door of your lodge.

THE LODGES ARE STYLISH and equipped with all the amenities you need for a comfortable stay.

Venture further afield and visit the grounds of Rutland Nature Reserve, Ferry Meadows and Fineshade Wood, all nearby and offering a great space for dogs to explore. Overall, my experience at Landal Rockingham Forest Holiday Park was highly positive.

The combination of luxurious, eco-conscious accommodation, stunning natural surroundings, and excellent service made for a memorable and relaxing holiday. The resort’s emphasis on sustainability and connection with nature is particularly commendable, making it a great choice for those looking to escape to the countryside without compromising on comfort.

Whether you’re seeking a romantic retreat, a family holiday, or an active outdoor adventure, Landal Rockingham Forest offers something for everyone. It’s a place where you can unwind, reconnect with nature, and enjoy quality time with loved ones in a serene and beautiful setting. I would highly recommend it to anyone looking for a peaceful yet luxurious countryside escape.

Landal Rockingham Forest Holiday Park
01780 432250
www.rockinghamforestpark.co.uk

PLAY FOR KEEPS

Posted on August 7, 2024

The allure of holiday parks, caravan parks, campsites, and glamping sites lie in their ability to offer a break from the routine, a chance to reconnect with nature, and an opportunity for families to create lasting memories. Central to this experience is the provision of high-quality outdoor play areas.

These spaces not only enhance the holiday experience for children but also provide a significant return on investment (ROI) for the business owners by attracting and retaining guests. Children’s play is a crucial aspect of development, fostering physical, social, and cognitive growth.
In today’s digital age, encouraging children to step away from screens and engage in physical activity is more important than ever. Play areas in leisure settings serve as a catalyst for this shift, offering children a safe and stimulating environment to explore and have fun.

For parents, knowing that their children are happy and engaged allows them to relax and enjoy their holiday, making the overall experience more enjoyable for the entire family. High-quality play provisions are more than just an added amenity, they are a strategic investment.
According to Proludic’s research, 93% of visitors consider play areas an important factor when choosing a holiday park, leisure, or visitor attraction. This statistic underscores the significant influence that play areas have on consumer decisions, making them a key component of successful holiday venues.

ALL OF WICKSTEED’S products are tested to the appropriate British and European Safety standards.

CREATING MEMORABLE EXPERIENCES
Playgrounds contribute to creating memorable experiences that families cherish. Proludic’s findings highlight that the most cherished memories from holidays often stem from the joy and adventure experienced in play areas.
In an era where unique experiences drive consumer choices, leisure businesses that prioritize high-quality, well-designed playgrounds can differentiate themselves in a competitive market. These positive experiences foster brand loyalty and generate positive online reviews, enhancing the reputation of the holiday park.

As guests share their positive experiences with others, either through word-of-mouth or online platforms, the park gains increased visibility and attracts new visitors, thereby ensuring a steady flow of guests and repeat visits. Wooda Farm Holiday Park in North Cornwall exemplifies the impact of investing in play areas. The park recently revamped its play area to reflect the local North Devon coastline incorporating new vibrant play equipment.
This investment not only enhanced the park’s appeal but also provided children with an engaging and enjoyable environment. The timely delivery of the new play area by Proludic ensured that it was ready for the busy holiday season, contributing to a successful and profitable period for the park.

PROLUDIC STRIVES TO ENSURE that their play areas cater to the needs of children from toddlers through to teenagers.

THE FINANCIAL UPSIDE OF PLAY PROVISIONS
Demonstrating ROI on play area investments can be challenging, but strategic planning can yield significant financial benefits. Siting play areas near cafes and other paid leisure facilities can boost revenue by encouraging families to spend more time and money on-site.
Parents can enjoy a coffee or a meal while their children play nearby, creating a win-win situation for both the families and the park operators. Proludic’s primary research supports this approach, indicating that well-placed and high-quality play areas are a compelling factor for visitors. This evidence highlights the financial viability of investing in play areas as part of a broader strategy to enhance visitor satisfaction and increase on-site spending.

INCLUSIVE PLAY
Inclusivity is a key consideration in the design of modern play areas. Ensuring that play spaces cater to children of all abilities not only promotes social integration but also aligns with principles of diversity and equality. Proludic and Wicksteed, two leading providers of play equipment, emphasise the importance of inclusive play spaces.
By offering equipment that accommodates a wide range of abilities, these companies help create environments where all children can participate in play. Inclusive play areas are not just about meeting legal requirements; they demonstrate a commitment to providing a welcoming environment for every guest. This approach enhances the overall appeal of the holiday park, making it an attractive option for families with children of varying abilities.

WICKSTEED HAVE PROUDLY BEEN manufacturing playgrounds in the heart of the UK for more than 100 years

THE ROLE OF QUALITY AND SAFETY
Wicksteed have proudly been manufacturing playgrounds in the heart of the UK for more than 100 years, making them the UK’s premier Outdoor Playground, Leisure and Fitness Manufacturer. As the exclusive UK partner and sole distributor of Berliner Seilfabrik and having recently partnered with Russell Play, we offer a diverse range of distinctive outdoor play equipment, showcasing remarkable imagination and creativity within the market.

Their industry-leading, comprehensive warranties are a testament to the longevity and durability of their products, and also offer a wide range of warranty terms to cover various components, demonstrating their commitment to delivering high-quality solutions that stand the test of time.

As a UK-based company, they are uniquely positioned to provide efficient and responsive support for all your outdoor playground needs. Their headquarters in Kettering serve as a hub of readily available spares, enabling them to swiftly address maintenance requirements and minimise downtime for valued customers.

This proximity to spare parts translates to a faster turnaround, ensuring that your play equipment remains in optimal condition and ready for enjoyment. With the focus on accessibility, they take pride in delivering prompt solutions, enhancing the overall experience of working with them.

PROLUDIC’S RESEARCH found that memorable experiences created through play are often the most cherished by visitors.

DESIGNING OR UPDATING PLAY AREAS:
KEY CONSIDERATIONS When designing or updating play areas, several key considerations can help maximize their impact:
1. Age Inclusivity:
Play areas should cater to various age groups, ensuring that children of different ages find suitable activities. This inclusivity broadens the park’s appeal and keeps visitors engaged.

2. Inclusive Equipment:
Incorporating inclusive play equipment ensures that children of all abilities can participate. This fosters a sense of belonging and promotes social integration.

3. Themed Play Areas:
Themed play areas, like the coastal-themed playground at Wooda Farm Holiday Park, can create a unique and memorable experience that reflects the local environment.

4. Safety and Durability:
High-quality, durable equipment that meets safety standards is essential. This not only ensures the safety of children but also reduces maintenance costs and downtime.

5. Strategic Placement:
Placing play areas near cafes and other paid facilities can boost revenue by encouraging families to spend more time and money on-site.

WICKSTEED’S DESIGN and manufacture bespoke play equipment allowing holiday parks to tailor their play area.

Providers like Proludic and Wicksteed offer comprehensive support, from initial design consultations and cost estimates to installation and ongoing maintenance. Their expertise ensures that play areas are not only fun and engaging but also safe and durable.
Wicksteed’s capability to design and manufacture bespoke play equipment allows holiday parks to tailor play areas to their specific needs and themes. This flexibility ensures that each play area is unique and aligns with the park’s overall branding and environment.

Investing in high-quality, inclusive play areas is a strategic move for holiday parks, caravan parks, campsites, and glamping sites. These investments enhance visitor experiences, foster brand loyalty, and provide substantial financial returns. By understanding and leveraging the power of play, leisure businesses can create memorable experiences that attract and retain visitors, ensuring long-term success and profitability.
Incorporating diverse, inclusive, and well-designed play areas can transform a holiday park into a preferred destination for families. As the demand for unique and engaging experiences grows, those who prioritize the quality and inclusivity of their play provisions will stand out in the competitive leisure market.

By partnering with experienced providers like Proludic and Wicksteed, holiday parks can ensure that their play areas are not only fun and engaging but also safe, durable, and reflective of their unique identity.

Proludic
0115 982 3980
www.proludic.co.uk

Wicksteed Playgrounds
01536 517028
www.wicksteed.co.uk

Children's play is a crucial aspect of development, fostering physical, social, and cognitive growth.

HOSPITALITY HERITAGE

Posted on August 7, 2024

Preston-born entrepreneur John Morphet founded the Pure Leisure Group in 2004, having entered the tourism market with his inaugural South Lakeland Caravans business in 1988. With John at the helm, Pure Leisure Group is now a third-generation family-run businesses employing 230 staff across its portfolio of 19 holiday parks throughout the UK.

Pure Leisure Group operates 13 holiday lodge and caravan parks in the Northwest, one lodge park in Wales, one in Yorkshire and a further two in East Anglia. Tydd St Giles Golf and Leisure Estate in Cambridgeshire, and Bridlington Links Golf and Leisure Estate in West Yorkshire, complete the UK portfolio.

Most recently, the Gledfield Highland Estate also joined the business, a 6,500-acre estate with holiday cottages in northern Scotland. Overseas, the company’s flagship is Royal Westmoreland, Barbados, a luxurious 750-acre estate with a world class golf course and a choice of magnificent, newly built properties from luxury apartments to exclusive custom-built villas.

Pure Leisure Group’s success is an extraordinary rise from the relatively humble origins of John’s early steps into the park and leisure industry. As a fourteen year old lad, he started helping out at the small caravan park on his family’s farm in Westmoreland. By the early 1970s, John was running the combined business himself, but it was a farming accident a decade later, that secured his path as a park operator, leaving the farming life behind.

SOUTH LAKELAND Leisure Village has a Gold award from the David Bellamy Conservation Trust.

John’s dedication to the business is legendary and it is this, and the ongoing involvement of his family, that has laid the foundations for the success of Pure Leisure Group today. John’s son Will is the General Manager of the Docker Holiday Park, Sons Rob and Matthew are a Regional Manager and Head of Operations respectively, whilst daughter Rebecca works at head office in the sales and bookings team.

More recently, grandson Cameron has joined the team as maintenance and support services, also responsible for the farming, green keeping and environmental side of the business at each of the holiday parks. “Having three generations of the family working full time at Pure Leisure Group makes for a more exciting business,” explains Dean Turner, Group Marketing Manager.

“Each person brings a unique perspective and creative ideas. The door is always open to new initiatives and the team is flexible and keen to try them. It’s this breath of fresh air that the entire family brings to the table and one, particularly, that John is keen to nurture.” One of the key advantages to being family-run is the fact that there is no ‘board’ to answer to. According to John, this means that the team can adapt and change direction quickly.

“Sharing the same goals and vision for the group, the family works in the best interest of the business and its guests, and in the best interest of future generations that may want to join the business,” explains Dean. The family’s diverse skillset of expertise allows the business to embrace both the tradition of hospitality and heritage of the brand, alongside understanding and meeting the modern demands of consumers.

BOATING IS POPULAR with all the family at South Lakeland Leisure Village.

“This ensures that our parks develop appropriately and evolve their offering to suit,” explains Dean. “This can be seen recently with the introduction of new play areas, as well as the new rustic log cabins and hot tubs at four of our parks. Our focus on sustainability has led to the creation of camping pods created from the waste decking from the park creating a fully circular economic process.

Any excess wood is then used for the rustic pod wood fired hot tubs.” The Group is committed to maximising energy efficiency and sustainability across the board. A recycling initiative runs across all parks and both biomass heating and solar panels have been introduced to 50% of parks to date, with a full roll out due for completion by 2030. South Lakeland Leisure Village – known as the ‘Jewel in the Crown’ – is considered the flagship UK property in the PLG portfolio.

Set in the borders of the southern Lake District and Yorkshire Dales, the park boasts an award-winning restaurant and a whole host of leisure facilities including a sailing lake, indoor swimming pool and state-of-the-art gym to cater to guests staying at any of its 320 lodges and cottages. The park makes the most of its setting in an Area of Outstanding Natural Beauty.

Recently, the team managed the successful retention of the five gold star rating from Visit England and Gold award from the David Bellamy Conservation Trust, for its ongoing work to enhance the South Lakeland Leisure Village environment for wildlife. Pure Leisure Group’s head office is located close to South Lakeland Leisure Village in Carnforth, Lancashire.

JOHN MORPHET Founded the Pure Leisure Group in 2004.

The purpose-built building is home to 30 of the Group’s 230 UK employees, although the staff total is closer to 400 globally including Royal Westmoreland. Careful expansion is always on the agenda at Pure Leisure Group. Planning has been agreed at Gledfield, the Royal Westmoreland Highland Estate and the Group has also recently acquired the Loch Ness Highland Resort.

Situated at the southern tip of the world-famous Loch Ness, this luxury glamping retreat’s cosy glamping pods and spacious holiday homes are perfect for the modern adventurer. Despite the cost-of-living challenges which have affected the majority of the industry, Pure Leisure Group has continued to grow and exceed targets.

The team has also continued to give back, whether it be in charitable actions or supporting other local businesses. “Corporate Social Responsibility underpins the running operation at Pure Leisure Group,” explains Dean. “At our parks offering food and beverage, we work hard to support local and, wherever possible, a farm to fork solution with chefs using the finest, freshest local produce. We also actively give back to the community.

GUESTS STAYING at Fell End Holiday Park in Cumbria can enjoy great leisure facilities.

Most recently, donating a £50,000 business profit and charity pot share to a hospice in Lancaster and a cancer care centre in Stockport.” A slew of awards is testament to Pure Leisure Group’s commitment to quality and care. The team recently won the coveted Red Rose Award for Best Tourism, Leisure and Hospitality business.

They were also a finalist in the Family Business of the Year at these same awards. Pure Leisure is also shortlisted for a trio of top accolades from the renowned BIBA’s run by the North and Western Lancashire Chamber of Commerce. The team is hoping to return from the ceremony at the Blackpool Tower Ballroom in September celebrating a hat-trick.

PURE LEISURE
01524 784290
www.pure-leisure.co.uk

FREE RANGE CAMPING

Posted on August 7, 2024

Beth Connor visits Petruth Paddocks, a serene escape in the heart of Somerset...

Nestled on the outskirts of Cheddar, Somerset, Petruth Paddocks offers a charming escape for nature lovers and adventure seekers alike. This family-owned campsite is run by Jules, his family and site manager Abby, boasts a welcoming atmosphere, stunning scenery, and a range of accommodations that cater to various tastes and budgets, making it a standout destination for holidaymakers, providing a perfect blend of rustic charm and modern amenities.

From the moment you arrive, the welcoming atmosphere at Petruth Paddocks is palpable. The friendly staff greet you with genuine warmth, ensuring that your stay begins on a high note. The park is thoughtfully laid out, with a variety of accommodations to suit different tastes and budgets.

Whether you opt for a cozy pitch for your tent, a socialising group pitch, or one of the beautifully furnished glamping options, you’ll find comfort and convenience at every turn. “We spring out of bed to put a spanner in the hamster wheel of work, free from the addiction of social media, and challenge the frantic pace of life today.”

- Jules Sayer One of the standout features of Petruth Paddocks is its stunning natural setting. Surrounded by rolling hills and open fields, the park offers breathtaking views and ample opportunities for outdoor activities. The well-maintained grounds are perfect for leisurely strolls, while the nearby Mendip Hills provide a more challenging terrain for avid hikers.

TWENTY YEARS IN, Jules, Steve & Team employ thirty people to help run the site.

For families, the spacious play areas and pet-friendly policy make it easy to enjoy quality time together in the great outdoors. The facilities at Petruth Paddocks are top-notch, designed to enhance your camping experience. Modern shower blocks, clean toilets, and well-equipped washing up areas ensure that even the most basic needs are met with ease.

The recycled fire pits are a popular feature, which are delivered direct to your pitch each evening, a perfect opportunity to gather to share stories and perhaps even toast a marshmallow under the starry sky. “We believe we all owe it to ourselves and our children to press pause, relax and appreciate the simpler things in life recharge, reflect, reengage, reset and realign.” - Jules Sayer

For those looking to explore beyond the park, Cheddar Gorge and the charming village of Cheddar are just a stone’s throw away. The iconic gorge, with its dramatic cliffs and ancient caves, offering fascinating tours and breathtaking vistas. The village itself boasts quaint shops, delightful tea rooms, and, of course, the world-famous Cheddar Cheese.

What truly sets Petruth Paddocks apart, is the personal touch and attention to detail. The owners, Jules and the team, are passionate about creating a memorable experience for their guests. Their dedication is evident in the little extras, from the on-site shop stocked with local produce to the organised activities that cater to both children and adults.

PETRUTH PADDOCKS is more than just a campsite, it’s a gateway to the natural beauty and cultural richness of Somerset.

“We achieve that through our friendly, caring team and our thoughtfully created outdoor environment where adults and children alike feel safe, valued, comfortable and grounded.” - Jules Sayer In summary, Petruth Paddocks is more than just a campsite; it’s a gateway to the natural beauty and cultural richness of Somerset.

With its welcoming ambiance, excellent facilities and stunning surroundings, it promises a relaxing and enjoyable retreat for all who visit. Whether you’re seeking adventure or tranquillity, Petruth Paddocks delivers an unforgettable experience in the heart of the Somerset countryside.

Petruth Paddocks
01934 257055
www.petruthpaddocks.co.uk

JEWEL IN THE CROWN

Posted on October 24, 2023

JEWEL IN THE CROWN

A lesson in diversification for visitor destinations...

A VIBRANT SHOPPING VILLAGE is packed with a plethora of bespoke shops.

For those looking for a quick-fire lesson in destination diversification, a visit to Suffolk’s Stonham Barns Park will leave you overflowing with a bucket load of ideas and inspiration. Bought by the Starglade group, principally operating as a day visit location, in 2020, the 110 -acre site is being transformed into a bustling leisure destination.

Ticking all the boxes from retail to live entertainment and from short-break holidays to permanent holiday homes, Stonham is still a work in progress. Brimming with pride, passion and ambition, owner, Alan Forward took me on a guided tour of the bustling family complex that sits on a favourable tourist route.

“Everyone needs a break away to reset and it seems as though the pull to the countryside is strong,” he says. “Many are looking for a relaxing fishing holiday or break where they can recharge and refresh in a safe environment.” “For many people, post-pandemic, the temptation to stay local and in the country is still very strong.”

HOLIDAY HOME ACCOMMODATION has been sympathetically placed around Stonham’s 100-acre site.

FAMILY COMPLEX
Stonham Barns Park is a bustling family complex filled with an abundance of attractions and activities to suit all. A vibrant shopping village is packed with a plethora of bespoke shops, and provides a huge draw for day and longer-stay visitors. Coach parties are tempted onto site to view not just the shops but also to visit specialist teapot makers, Carters of Suffolk, and its charming Teapot Tearoom.

Supplying big names from Harrods to Walt Disney, visitors can see the production of handmade, collectable teapots and even decorate a few themselves. Just a short walk away, the Suffolk Owl Sanctuary is a also a major draw. Providing a home to over 80 stunning owls and birds of prey from around the world the Sanctuary team put on with outstanding flying displays and are more than keen to chat to the enthusiastic visitors.

The site is home to the Mid Suffolk Showground offering numerous events throughout the year, including classic vehicle events, history re-enactment performances and music festivals. Add in a splash of talent at the on-site Legends Bar and Aspal Theatre and the entertainments’ programme is simply spilling over. Impressive Stonham golf facilities include a pirate-themed adventure foot golf course, crazy golf, nine-hole golf course and a well-stocked shop boasting simulator bays.

Still enjoying the great outdoors, two stunning fishing lakes have attracted a great following, including the attention of, world renowned angler, Bob Nudd while another water area has been established to offer SUP boarding and kayaking. There is a wealth of entertainment to keep the youngsters amused from a giant bouncy pillow with a perimeter sand pit that is free to use. Seasonal fair rides, dodgems, small children’s rides, play areas, inflatables, stalls, and land train ride all add to the appeal.

ATTRACTION SCOPE
Stonham Barns Park is now gaining a reputation as a popular wedding venue with designated room space available for hire. Add in a few fireworks displays, cycle racing, darts competitions, hot air balloon festivals and a plethora of themed party events, and you are beginning to understand the full scope of the Stonham Barns Park picture.

On-site refreshments are largely dealt with by Cafe 24 that offers plenty of indoor and outdoor seating and uses locally-sourced produce for their breakfast and lunch, no-fuss menus. Accommodation varies from own tent camping to caravan or motorhome pitches including the chance to hire one of one of six luxury bell tents or a shepherd’s hut as well as fully furnished holiday homes and holiday home purchase.

The Starglade Group of Companies is a well-known and respected, family owned, group of companies established for over 50 years. Originally started by Rodney Forward who was a successful builder, in 1994 Rodney joined forces with Alan, his son, to start Starglade Properties, mainly working with land transactions for residential properties.

ON-SITE ACCOMMODATION includes lodges, bell tents and even a shepherd-style hut.

Alan and his family over the years have acquired many other companies, to be part of the Starglade Group of companies that include residential and commercial lettings and new house-build developments. Working with long-term, tried and trusted suppliers, Stonham is undoubtedly a jewel in the Starglade crown.

As well as the creation of on-site job and business opportunities, the company invests back into the local community with sponsorship of sports sides and emerging talent as varied as rugby to Formula 3 motor racing. “The exciting thing about Stonham is its potential for future development,” says Alan, who shares plans for more pop-up shop retail opportunities and even a new on-site boutique hotel.

“It is all about constantly re-investing in this type of business and I hope this is what is driving the on-going popularity of the resort for short as well as longer term visitors,” says Alan, who has the backing and support of his son, Keith, and daughter Terri, managing the Starglade portfolio that now includes several new holiday home sites. Alan adds: “This type of business is all about team effort and it is thanks to the passion and enthusiasm of every individual that Stonham looks forward to such a very bright future.”

Stonham Barns Park
Tel. 01449 711 111
E. events@stonhambarns.co.uk
www.stonhambarns.co.uk

ENHANCING YOUR EXISTING PLAY AREA

Posted on May 11, 2023

ENHANCING YOUR EXISTING PLAY AREA

PLAY SPECIALISTS, EIBE, offer a free design consultation service.

With over 40 years of experience, eibe play can offer you professional advice on how to enhance your existing play area to increase guest dwell time. Theming allows children to get lost in their imagination, engaging them for much longer periods than in non-themed play areas.

Enhance your play area by adding themed panels, popular ideas include seaside, woodland, jungle, pirate and medieval. Organising play sessions with staff members can help parents take a break and relax while their children are engaged. Simply adding a storyteller’s chair to your play area will allow one staff member to entertain a large number of children and help enhance their parent’s experience of your park.

Are you aware of the five core play values that create a well-rounded play area? Swinging, sliding, spinning, rocking and climbing. Maybe you don’t need a whole new play area, maybe you just need to add one piece of new equipment that rounds off the play values you offer and engages children for longer. Contact the eibe play team to receive a brochure and to find out more about their free design consultation service.

eibe
01483 813834
eibe@eibe.co.uk
www.eibe.co.uk