Glamping Pods

Seven Decades of Family Holidays

Posted on February 10, 2026

A Family Legacy Shaping Five-Star Escapes in the North West...

With more than seven decades of heritage behind it, Holgates Holiday Parks stands as one of the North West’s most established and respected holiday park operators.

Still proudly family-owned, the business has grown steadily while remaining rooted in the values that first defined it in 1956: quality, care and a genuine passion for helping guests create lasting holiday memories. Today, Holgates operates a portfolio of 10 parks, predominantly located across the stunning landscapes of Lancashire and Cumbria.

Nine of these parks sit within 10 to 15 minutes of the Carnforth and Silverdale area – a location long admired for its proximity to the Arnside & Silverdale National Landscape, the Lake District and the Yorkshire Dales. The tenth park extends the brand’s reach into the Ribble Valley, offering a contrasting but equally compelling countryside setting.

A CAREFULLY BALANCED PORTFOLIO
Holgates’ portfolio reflects a deliberate and considered approach to growth. None of the parks are residential, allowing the business to remain focused exclusively on holiday and holiday ownership experiences. Six parks welcome both holiday guests and holiday homeowners, while four parks are dedicated entirely to ownership, offering owners a peaceful, community-focused environment.

Across its six holiday parks, accommodation options are varied and tailored to different guest needs. Five parks offer a combination of holiday caravans, touring pitches and glamping pods, while Hollins Farm stands out as a touring-only park enhanced by two thoughtfully positioned glamping pods.

Complementing the parks is the Holgates Collection of 11 self-catering cottages, all located within easy reach of the core Carnforth and Silverdale area, further strengthening the brand’s appeal to multi-generational families and longer-stay guests. This diversity enables Holgates to attract a wide demographic – from touring enthusiasts and first-time holidaymakers to loyal owners who return year after year.

SILVERDALE HOLIDAY PARK’S flagship leisure complex, featuring indoor swimming pools, spa facilities and a fully equipped gym, open seven days a week.

FLAGSHIP FACILITIES AT SILVERDALE
Silverdale Holiday Park is widely regarded as the flagship of the Holgates portfolio, setting the benchmark for facilities and guest experience across the group. At the heart of the park is a comprehensive leisure complex that rivals many standalone attractions. Open seven days a week, the complex features two swimming pools alongside a fully equipped gym, steam room, sauna and spa pool.

Beyond leisure, guests and owners can enjoy a large restaurant and bar, a bowling alley, arcade, soft play area, pitch & putt, ice cream parlour and on-site shop – creating a true all-weather destination. Silverdale also serves as Holgates’ head office, reinforcing its role as the operational and cultural hub of the business.

INVESTMENT WITH LONG-TERM VISION
Recent years have seen continued investment across the estate, with a strong focus on enhancing quality rather than expanding at pace. A standout project has been the redevelopment at Beetham Holiday Park, where 20 new lodges and caravans have been added across a two-phase development.

The first phase completed in 2023, with the final phase finished in 2025, reflecting Holgates’ long-term commitment to careful, phased growth that respects both guests and surroundings. This approach has allowed the business to future-proof its parks while maintaining the character and tranquillity that its owners and guests value.

SET IN THE HEART OF THE NORTH WEST, Holgates parks offer easy access to beautiful walking routes through coast, countryside, and the Arnside & Silverdale National Landscape.

PEOPLE AT THE HEART OF THE BUSINESS
Holgates employs approximately 200 staff across its parks, a mix of full-time and seasonal roles. As a family-run business, the emphasis on personal service and staff engagement is clear, with many team members developing long-term careers within the group.

This stability not only supports consistent service delivery but also reinforces the welcoming atmosphere that has become synonymous with the Holgates name.

ETHOS, CHALLENGES AND SUSTAINABILITY
Holgates’ ethos is rooted in its family heritage and trusted reputation. The business positions itself as a provider of exceptional coastal and countryside escapes, where quality facilities are matched by genuine personal care.

This philosophy has proven particularly valuable during a period of wider industry challenges, including rising operational costs, changing guest expectations and increased focus on sustainability. In response, Holgates has continued to invest in energy efficiency measures across its parks, alongside thoughtful park layouts and landscaping that minimise environmental impact.

Sustainability is approached as an ongoing commitment rather than a single initiative, aligned with the company’s desire to preserve the landscapes that underpin its success.

GLAMPING PODS NESTLED IN NATURAL surroundings, providing a contemporary holiday option across selected Holgates parks.

RECOGNITION AND COMMUNITY COMMITMENT
Quality and consistency have been recognised through industry accolades, with all Holgates parks holding five-star ratings from both the AA and VisitEngland. Netherbeck Holiday Park has also received the prestigious VisitEngland Rose Award, while the Ribble Valley park was named a winner at the 2025 Stars in Tourism Awards.

Beyond tourism, Holgates places strong emphasis on community and charitable engagement. Each year, the business selects a charity to support across its parks. In 2025, Holgates chose Breast Cancer Now, setting an ambitious fundraising target of £10,000 – a figure the team exceeded, reaching £10,319!

LOOKING AHEAD TO A MILESTONE YEAR
As Holgates approaches its 70th anniversary in 2026, the focus remains firmly on the future while honouring the past.

With a loyal customer base, a well-invested portfolio and a clear sense of purpose, the business is well positioned to continue delivering five-star holiday experiences for generations to come Holgates Holiday Parks is a family-owned holiday park operator with over 70 years of experience in delivering high-quality coastal and countryside escapes across the North West of England.

With a portfolio of 10 five-star parks and a collection of luxury holiday cottages, Holgates is known for its commitment to quality, personal service and long-term investment.

Holgates Holiday Parks
01524 701508
www.holgates.co.uk/our-story

COVER THAT REALLY COUNTS

Posted on February 10, 2026

Protecting Today's Parks in an Increasingly Complex Risk...

Holiday parks and caravan sites have rarely operated in a more complex and fast-moving environment. Shifting guest expectations, digital booking journeys, extreme weather events, rising regulatory demands and increasing asset values are all reshaping how parks operate.

Against this backdrop, insurance is no longer a background administrative task — it has become a central pillar of business resilience and long-term sustainability. Today’s holiday parks look very different from those of a generation ago.

Alongside traditional touring pitches and static caravans, many sites now feature luxury lodges, glamping pods, on-site leisure facilities, retail outlets, food and beverage operations, and increasingly sophisticated online booking and payment systems. While these additions enhance guest experience and revenue potential, they also create a broader and more interconnected risk profile.

Property damage, public liability, employer’s liability, business interruption, customer-owned assets and digital exposure all intersect on a modern holiday park. Ensuring that insurance cover evolves alongside the business — rather than lagging behind it — has never been more important. Weather-related risks continue to be one of the sector’s most pressing challenges.

Storms, flooding and fire account for a significant proportion of claims, often with high severity and knock-on impacts. Climate volatility is placing greater strain on park infrastructure, drainage systems and siting decisions, while the density of caravans and lodges means that a single incident can escalate rapidly across multiple units.

At the same time, park operators are increasingly responsible for managing risk not only to their own assets, but also across hundreds — sometimes thousands — of customer-owned holiday homes on site. Damage to one unit can have consequences for neighbouring pitches, shared services and the wider reputation of the park, reinforcing the importance of coordinated, specialist insurance solutions.

Beyond physical risks, holiday parks are now firmly digital businesses. Online reservations, contactless payments, customer databases, Wi-Fi networks and automated systems bring efficiency and convenience for both guests and operators. However, they also introduce cyber risks that were barely on the radar a decade ago. Cybercrime is no longer confined to large corporations.

HOLIDAY PARKS are operating in an increasingly complex risk environment, where the right insurance cover plays a vital role in long-term resilience.

Small and medium- sized businesses are increasingly targeted, often because they are perceived as easier entry points with fewer safeguards in place. For holiday parks, a single cyber incident can disrupt bookings, compromise personal data, damage customer trust and lead to significant financial and regulatory consequences.

As reliance on digital systems grows, cyber insurance is fast becoming an essential consideration rather than an optional extra. This feature explores how specialist insurance solutions are responding to the evolving risk landscape faced by holiday parks. From protecting operators against emerging cyber threats, to safeguarding customer-owned caravans and lodges and managing complex site-wide liability, the focus is shifting from reactive cover to proactive protection.

Crucially, it highlights the importance of working with insurers who genuinely understand the realities of holiday park operations. Generic commercial policies may appear cost-effective on the surface, but they can leave dangerous gaps in cover when claims arise. Specialist providers bring sector-specific insight, tailored wordings and practical support that reflect how parks actually function day to day.

Later in this feature, Holiday Park Scene speaks directly to two leading insurance specialists who offer expert insight into different — but equally critical — areas of risk management. In the first contribution, Kevin Minnear, Head of Underwriting at Compass Insurance, examines the growing threat of cybercrime and explains why holiday parks are increasingly exposed.

He outlines common vulnerabilities, the potential impact of an attack, and why cyber insurance should now be viewed as a core component of a modern park’s risk strategy. We also hear from Gareth Walker, Head of Leisuredays Development, who focuses on the insurance of customer-owned holiday caravans and lodges.

His insight explores current claims trends, highlights the real-world impact of storms, floods and fire, and explains how proactive risk management and specialist partnerships can protect owners, operators and the wider site ecosystem. Together, these expert perspectives reinforce a simple but powerful message: insurance today is about far more than recovery after loss.

It is about preparedness, protection and peace of mind. For modern holiday parks operating in an increasingly complex risk environment, the right insurance strategy is not a cost to be minimised — it is an investment in stability, reputation and long-term success.

Please read the Cyber-Crime special by Compass Insurance here: https://www.holidayparkscene.com/lets-not-go-viral/ 

Please read the latest article from Leisuredays Insurance here: https://www.holidayparkscene.com/peace-of-mind-for-parks-from-leisure-days/

 

A SCOTTISH ESCAPE

Posted on July 31, 2025

Beth Connor visits Oban Holiday Park, a scenic Scottish escape by the sea...

Oban Holiday Park, situated within the picturesque 340-acre expanse of Gallanachmore Farm, offers a tranquil retreat on Scotland’s west coast. Located just three miles from Oban’s vibrant town centre, the park provides a serene escape with breath-taking views of the Isle of Kerrera.

Operated by Highland Holidays, Oban Holiday Park has undergone significant investment in recent years, resulting in a beautifully maintained and modern park that manages to retain its connection to the wild Scottish coastline.

JUST A SHORT DRIVE from Oban, the park is a peaceful base for ferry trips and seaside strolls.

ACCOMMODATION WITH A VIEW
One of the standout features of Oban Holiday Park is its wide choice of accommodation and the views that come with it. Guests can choose from a range of luxury lodges, glamping pods, touring & camping pitches.

The high-spec lodges in particular are a real highlight, many of which feature private hot tubs on decking that overlooks the bay, a setting that’s hard to beat for a sunset soak. For those who enjoy the charm of camping without compromising on comfort, the glamping pods offer a cosy and convenient alternative, with electricity, heating and spectacular sea views as standard.

Touring and motorhome guests are also well catered for, with spacious pitches and excellent on-site amenities including modern shower blocks and laundry facilities.

MODERN LODGES with private hot tubs offer the perfect way to relax after a day of exploring.

THE GATEWAY TO THE HEBRIDES
Oban Holiday Park’s location makes it the ideal base for exploring the wider region. Often referred to as the “Gateway to the Isles” the town of Oban is a hub for ferry travel to the Hebridean islands, including Mull, Iona, and Coll - perfect for adventurous day trips.

Back on the mainland, visitors can enjoy scenic drives, coastal walks and wildlife watching, with regular sightings of seals, otters and sea birds.

Within a short drive, there’s a rich selection of attractions including Dunstaffnage Castle, the Oban Distillery and the dramatic landscapes of Glen Coe. Whether it’s hiking, fishing, kayaking, there’s no shortage of ways to connect with nature.

SOAK UP THE PEACEFUL surroundings and unwind with all the comforts of home.

WARM HOSPITALITY & FAMILY-FRIENDLY
The park is particularly popular with families, offering a safe and peaceful environment for children to play and explore. On-site play areas and open green spaces give kids plenty of freedom, while parents can enjoy a more relaxed pace of holiday life.

The park is also dog-friendly, which means four-legged family members are more than welcome to join in the fun. Oban Holiday Park strikes a great balance between providing freedom and convenience. While it doesn’t have the loud entertainment you might find at larger commercial resorts, it excels in offering a more tranquil, nature-led experience that many holidaymakers increasingly crave.

What really sets Oban Holiday Park apart is the warmth of its hospitality. Staff are known for going above and beyond to make guests feel welcome, from check-in through to departure. Visitors frequently comment on the friendly and helpful team who are always on hand to offer local tips and support.

A Highland Escape to Remember In a world where holidays often feel fast-paced and overly commercialised, Oban Holiday Park offers something refreshingly different. It’s a place where you can truly unwind, take in the scenery, reconnect with nature and loved ones, with a slower, more meaningful kind of holiday.

Whether you’re a returning visitor or discovering the area for the first time, Oban Holiday Park is the kind of place that leaves a lasting impression and a longing to come back.

Oban Holiday Park
0333 188 1930
www.highlandholidays.com/holiday-parks/oban/

PANORAMIC VIEW OF OBAN Holiday Park set against the stunning backdrop of the Island of Kerrera.

THE PARK IS ALSO DOG-FRIENDLY, which means four-legged family members are more than welcome.

OBAN IS A CHARMING COASTAL TOWN in Scotland, known as the “Seafood Capital of Scotland”.

MAKING A SPLASH

Posted on July 31, 2025

Unlocking the potential of swimming pool at your site...

From serene morning swims to chaotic family splash sessions, swimming pools have long been a key draw for holidaymakers across the UK.

Whether it’s the thrill of a flume, the sensory joy of a splashpad, or the luxurious calm of a hot tub, aquatic attractions continue to be a powerful way for holiday parks to boost appeal, increase bookings, and improve guest satisfaction.

But in 2025, swimming pools are not just about water, they’re about experience, safety, accessibility and even profitability.

"Swimming pools are not just about water, they're about experience, safety, accessibility and even profitability."

A POOL IS JUST THE BEGINNING
A well-designed pool area is more than a place to cool off. It’s a hub of activity, a selling point on brochures, and increasingly, a profit centre in its own right. That’s where specialists like Ustigate Waterplay come in.

Their installations go beyond traditional pools to create immersive aquatic play spaces that work for all ages and abilities — even where space or staffing is limited. Ustigate’s innovative splash pads, for instance, are especially well suited for holiday parks. Because they don’t have any standing water, they require no lifeguards, and are therefore low-maintenance, safe, and accessible.

They’re perfect for outdoor play areas and create fantastic visual impact, with over 15 features capable of running from the same water management system as a traditional pool. According to Ustigate, the modern pool experience should not “stand alone.” It should be part of a broader strategy to maximise fun, inclusivity, and efficiency in every square foot.

Their installations often include lazy rivers, interactive water cannons, and customisable water features designed by their long-standing partner, Vortex Aquatic Structures International Inc, who offer a portfolio of over 300 products. We create a space that entertains a multitude of guests simultaneously, whether that’s kids racing through water tunnels, teens battling with spray cannons, or families relaxing under shaded structures by the pool.

FOR LEISURE OPERATORS, water testing isn’t just a routine task, it’s a critical part of keeping guests safe and happy.

TESTING TIMES
However fun or visually impressive your aquatic offering might be, nothing is more important than safety and that starts with the water itself. Enter The Tintometer Ltd, who provide vital equipment for routine and regulated water testing in pools and spas.

Their Lovibond® MD150 photometer is fast becoming a go-to for leisure operators across the UK, especially in parks with multiple facilities or hot tubs in private lodges. The MD150 allows for accurate and efficient testing of chlorine, bromine, pH, calcium hardness, alkalinity and cyanuric acid — all with a user-friendly digital interface.

Crucially, it also helps parks comply with HSG282, the Health and Safety Executive’s guidance for hot tubs and spa pools — which are now widely featured in glamping pods, luxury lodges and cabins. “Accurate, fast testing isn’t just about compliance,” says a spokesperson from The Tintometer Ltd.

“It’s about protecting your guests, your staff, and your reputation. The MD150 gives operators the tools they need to meet the high expectations of health officers, insurers and today’s savvy holidaymakers.” The device’s portability makes it ideal for large sites, and ongoing service and calibration support helps ensure long-term performance and peace of mind.

SPLASH ABOUT provide bespoke retail solutions and branded products, giving your swimming pool facilities the retail wow factor.

TURNING POOLS INTO PROFIT CENTRES
Swimming pools have traditionally been considered a cost centre — expensive to maintain, staff and heat. But what if they could generate income too? That’s the question answered by Splash About, who are helping holiday parks across the UK transform poolside areas into high-performing retail spaces.

Working with over 85% of UK holiday park operators, including household names like Haven and Center Parcs, Splash About brings what they call “retail theatre” to poolside merchandising. Their formula is simple but powerful: great products, clever displays, and a smart stock management system.

From UV-protective wetsuits and swim nappies to toys and goggles, Splash About offers a full range of swim and water play products. These are merchandised on custom-designed, durable displays that thrive in the humid, high-traffic poolside environment. Their unique back-end portal system even automates reordering, keeping shelves looking full without overloading on-site storage.

“This approach works,” says Managing Director Lesley Beach. “Some of our partners have seen poolside retail quadruple, moving pools from cost centres to profit centres.” For holiday parks looking to add a revenue stream without expanding their footprint, this is a proven solution.

THE YORKSHIRE SPA RETREAT were crowned overall Winner of Holiday Park Pool of the Year in the 2023 UK Pool & Spa Awards.

RECOGNISING EXCELLENCE
Of course, the holiday park industry is filled with innovation, creativity and quality — all of which are celebrated at the UK Pool & Spa Awards. These prestigious awards recognise excellence in design, management, and customer experience across all sectors of the wet leisure industry.

For holiday park operators, it’s a chance to benchmark standards, discover new suppliers, and even gain a valuable marketing edge by being shortlisted or winning an award.

From eco-conscious filtration systems to high-tech water features and inclusive splash zones, the awards provide a snapshot of the very best in British pool design and operation.

If you’re proud of your pool facilities, whether newly installed or lovingly maintained, the UK Pool & Spa Awards are a brilliant opportunity to showcase your efforts and earn industry recognition.

A USTIGATE SPLASHPAD is great because it offers water play without water depth, making it inclusive, accessible, safe and fun for everyone.

PLANNING FOR THE FUTURE
The way guests use pools is changing. They want more than just a dip, they want experiences, comfort, and personalisation. Meanwhile, operators need to balance this with safety, staffing, sustainability, and space constraints.

Today’s swimming pool offering needs to work hard, not just during peak summer weeks but year-round, come rain or shine. That might mean adding a heated splashpad for shoulder season appeal, investing in automated water testing to free up staff time, or turning your poolside into a miniature high street.

Whatever the size or style of your site, there are now smarter, safer, and more profitable ways to use aquatic facilities to their fullest. Whether you’re running a coastal caravan park, a woodland glamping retreat or a luxury resort, your pool can be a standout feature — one that guests remember, share, and return for. Now might just be the time to dive in!

CONTACT INFORMATION:

Lovibond Water Testing
www.lovibond.com

Splash About
www.splashabout.com

Ustigate Waterplay
www.ustigatewaterplay.co.uk

UK Pool & Spa Awards
www.ukpoolandspaawards.co.uk

RISING DEMAND FOR UK HOLIDAYS AS STAYCATIONS CONTINUE TO SURGE

Posted on May 14, 2025

The UK holiday park and caravan sector is experiencing an unprecedented boom as staycations remain the preferred choice for British holidaymakers. With international travel costs soaring and environmental concerns influencing decisions, more people are opting for domestic holidays, presenting both opportunities and challenges for holiday park operators.

Recent industry reports highlight a 25% rise in bookings for UK holiday parks compared to pre-pandemic levels. Initially spurred by COVID-19 restrictions, the staycation trend has remained strong despite the reopening of international travel.

Economic uncertainty, high fuel prices, and the rising cost of overseas holidays have reinforced the appeal of UK-based breaks. Additionally, increasing sustainability awareness is driving holidaymakers to seek low-carbon alternatives, further boosting demand for caravan and lodge holidays.

OPPORTUNITIES FOR HOLIDAY PARK OPERATORS
To meet evolving customer expectations, holiday park operators are embracing innovation and investment in key areas:

• Enhancing Accommodation: Many parks are introducing premium lodges, glamping pods, and eco-friendly cabins to attract a wider demographic. High-quality, self-catering options with modern amenities ensure a comfortable and enjoyable stay.
• Sustainability Initiatives: With eco-conscious travel on the rise, parks investing in renewable energy, water conservation, and waste reduction are gaining a competitive edge.
• Technology Integration: Contactless check-ins, digital guest experiences, and app-based bookings streamline operations and enhance customer satisfaction.
• Expanding Activities and Attractions: To rival international destinations, many parks are developing adventure parks, wellness retreats, and themed entertainment to broaden their appeal.

With staycations firmly established as a dominant travel trend, the future looks bright for UK holiday parks. Operators prioritising innovation, sustainability, and exceptional customer experiences are best positioned to thrive in this rapidly evolving market.

MINISTER VISITS DRUMMOHR CAMPING & GLAMPING

Posted on February 13, 2025

Scotland’s Tourism Minister Richard Lochhead visited Drummohr Camping and Glamping Site in East Lothian last Autumn, celebrating its success as a leader in quality and sustainability within the tourism industry.

Drummohr, located on the Firth of Forth near Edinburgh, was recently named UK Campsite of the Year by Camping magazine and Best Park in Scotland by Pitchup.com. Minister Lochhead toured the 11-acre park, known for its eco-friendly practices and top-tier accommodations, including luxury lodges, glamping pods, and en suite bothies.

Site Manager Angie Purves showcased initiatives such as solar energy generation, EV charging points, and support for local transport links. Biodiversity projects include wildflower gardens, bug hotels, and native flora protection, making the park a haven for wildlife.

During the visit, the Minister planted a cherry blossom tree to commemorate the park’s AA five-star award and honoured a long-standing seasonal guest who recently passed away. Lochhead also met staff, including site wardens and the gardener, who contribute to the park’s environmental goals.

The Minister praised Drummohr’s commitment to sustainability and its role in boosting Scotland’s economy. “Businesses like Drummohr are crucial to Scotland’s high-value tourism sector, contributing to a thriving, sustainable future,” he said.

Angie Purves highlighted the park’s community impact, from supporting local businesses to sourcing products from nearby suppliers. Drummohr, part of the WCF employee-owned group, employs 13 staff and continues to invest in guest satisfaction and sustainability.

Drummohr Camping & Glamping Site
01316 656867
www.drummohr.co.uk

THE LUXURY ESCAPE

Posted on November 12, 2024

In an increasingly competitive and diverse market, holiday park and campsite owners are continuously looking for ways to stay ahead of the curve. One of the most significant shifts in the industry in recent years has been the rise of *glamping* which is a portmanteau of “glamorous” and “camping.”

While traditional camping continues to have a strong appeal, especially among seasoned outdoor enthusiasts, glamping caters to a new audience, those seeking to enjoy nature without sacrificing comfort and luxury.

Glamping is no longer a niche trend, it’s a booming sector that is reshaping the outdoor hospitality industry. For holiday park and campsite managers, offering glamping options can be a key differentiator and revenue booster. So, let’s explore the reasons why glamping is essential for your site and how it can benefit your business.

GLAMPING UNITS, such as luxury tents, cabins, or eco-pods, can be marketed at higher price points compared to traditional camping pitches.

A BROADER AUDIENCE
Traditional camping often appeals to a certain type of traveller: individuals and families who are comfortable with minimalist setups and enjoy the rugged charm of the outdoors.

However, there is a growing segment of consumers who love nature but are less enthusiastic about pitching a tent or braving the elements with limited amenities.

This is where glamping really shines. By offering luxurious tents, yurts, pods, cabins, or even treehouses, you can attract a broader audience, suiting all ages and groups.

Glamping offers the perfect blend of nature and comfort, making it accessible to people who might never have considered a traditional camping holiday. By expanding your offerings, you’re not just catering to campers — you’re appealing to a whole new market segment.

WE WERE DELIGHTED to partner up with The Glamping Show this year.

HIGHER REVENUE
Offering glamping accommodations can significantly boost your revenue. Glamping units, such as luxury tents, cabins, or eco-pods, can be marketed at higher price points compared to traditional camping pitches.

While a standard tent pitch might be charged at £25-£40 per night, a glamping unit could range from £80 to upwards of £250 per night, depending on the amenities and location. Moreover, glamping accommodations often attract longer stays, particularly among guests seeking to truly unwind in a luxurious natural setting.

This means not only higher nightly rates but also a potential increase in overall occupancy rates and seasonal bookings. Although the initial investment in glamping infrastructure may be higher than traditional camping setups, the return on investment (ROI) is often quick.

High-quality glamping structures are built to last, and because they command premium pricing, you can recoup your costs relatively quickly while enjoying ongoing profitability.

CAMPING CONNECT are experts in the WIFI Systems, talk to the team today!

ENHANCED GUEST EXPERIENCE
One of the primary benefits of offering glamping options at your holiday park is the elevated guest experience. Glamping appeals to those who appreciate thoughtful design, comfort, and unique accommodation options — think plush bedding, en-suite bathrooms, stylish decor, and even private hot tubs.

The attention to detail and high-end amenities in glamping accommodations create a memorable experience that guests are likely to rave about, both in person and online. Satisfied guests are more likely to leave positive reviews and recommend your park to friends and family, further boosting your brand reputation.

With platforms such as TripAdvisor and social media playing a huge role in influencing consumer decisions, offering standout accommodations like glamping pods can help ensure your holiday park maintains a steady stream of glowing feedback and repeat visitors.

THE DEMAND FOR GLAMPING shows no signs of slowing down.

ECO-FRIENDLY APPEAL
Modern travellers are increasingly aware of their environmental impact, and many are seeking eco-friendly accommodation options that align with their values.

Glamping, with its focus on blending luxury with nature, often incorporates sustainable practices such as solar-powered lighting, composting toilets, and eco-friendly building materials. Holiday park owners who offer glamping accommodations can use this as a selling point, highlighting their commitment to sustainability and responsible tourism.

Eco-conscious travellers are willing to pay more for experiences that allow them to enjoy the beauty of nature without leaving a heavy footprint. Investing in eco-friendly glamping units not only broadens your appeal but also enhances your brand as a leader in sustainable outdoor hospitality.

GLAMPING APPEALS to those who appreciate thoughtful design, comfort, and unique accommodation options.

FUTURE-PROOFING
The demand for glamping shows no signs of slowing down. In fact, it is expected to grow as travellers continue to seek out unique, memorable experiences. The COVID-19 pandemic has also contributed to a surge in outdoor holidays, as people have become more aware of the importance of nature and space.

Glamping perfectly aligns with these trends, offering seclusion, luxury, and a closer connection to nature — all while maintaining the safety and hygiene standards guests now expect. By investing in glamping, you are future-proofing your holiday park or campsite.

Glamping offers versatility and scalability, allowing you to adjust your offerings as guest preferences evolve. You can start with a few units and expand based on demand, adding innovative designs or amenities to keep your accommodation options fresh and exciting.

BY INVESTING IN GLAMPING, you are future-proofing your holiday park or campsite.

INVEST IN YOUR PARK’S FUTURE
Glamping is more than just a trend, it’s a sustainable, lucrative addition to any holiday park or campsite. By offering glamping options, you can attract a broader audience, boost your revenue, and enhance guest satisfaction, all while aligning your business with the growing demand for unique and eco-friendly experiences.

Holiday park managers who embrace the glamping trend are positioning their parks for long-term success. Whether you’re located in a scenic coastal area, a tranquil countryside setting, or a bustling tourist destination, glamping is a valuable way to differentiate your business, diversify your revenue streams, and create a unique offering that guests will love to return to year after year.

In an increasingly crowded marketplace, the key to staying competitive is offering experiences that resonate with modern travellers — and there’s no better way to do that than with the glamour of glamping.

 

HOSPITALITY HERITAGE

Posted on August 7, 2024

Preston-born entrepreneur John Morphet founded the Pure Leisure Group in 2004, having entered the tourism market with his inaugural South Lakeland Caravans business in 1988. With John at the helm, Pure Leisure Group is now a third-generation family-run businesses employing 230 staff across its portfolio of 19 holiday parks throughout the UK.

Pure Leisure Group operates 13 holiday lodge and caravan parks in the Northwest, one lodge park in Wales, one in Yorkshire and a further two in East Anglia. Tydd St Giles Golf and Leisure Estate in Cambridgeshire, and Bridlington Links Golf and Leisure Estate in West Yorkshire, complete the UK portfolio.

Most recently, the Gledfield Highland Estate also joined the business, a 6,500-acre estate with holiday cottages in northern Scotland. Overseas, the company’s flagship is Royal Westmoreland, Barbados, a luxurious 750-acre estate with a world class golf course and a choice of magnificent, newly built properties from luxury apartments to exclusive custom-built villas.

Pure Leisure Group’s success is an extraordinary rise from the relatively humble origins of John’s early steps into the park and leisure industry. As a fourteen year old lad, he started helping out at the small caravan park on his family’s farm in Westmoreland. By the early 1970s, John was running the combined business himself, but it was a farming accident a decade later, that secured his path as a park operator, leaving the farming life behind.

SOUTH LAKELAND Leisure Village has a Gold award from the David Bellamy Conservation Trust.

John’s dedication to the business is legendary and it is this, and the ongoing involvement of his family, that has laid the foundations for the success of Pure Leisure Group today. John’s son Will is the General Manager of the Docker Holiday Park, Sons Rob and Matthew are a Regional Manager and Head of Operations respectively, whilst daughter Rebecca works at head office in the sales and bookings team.

More recently, grandson Cameron has joined the team as maintenance and support services, also responsible for the farming, green keeping and environmental side of the business at each of the holiday parks. “Having three generations of the family working full time at Pure Leisure Group makes for a more exciting business,” explains Dean Turner, Group Marketing Manager.

“Each person brings a unique perspective and creative ideas. The door is always open to new initiatives and the team is flexible and keen to try them. It’s this breath of fresh air that the entire family brings to the table and one, particularly, that John is keen to nurture.” One of the key advantages to being family-run is the fact that there is no ‘board’ to answer to. According to John, this means that the team can adapt and change direction quickly.

“Sharing the same goals and vision for the group, the family works in the best interest of the business and its guests, and in the best interest of future generations that may want to join the business,” explains Dean. The family’s diverse skillset of expertise allows the business to embrace both the tradition of hospitality and heritage of the brand, alongside understanding and meeting the modern demands of consumers.

BOATING IS POPULAR with all the family at South Lakeland Leisure Village.

“This ensures that our parks develop appropriately and evolve their offering to suit,” explains Dean. “This can be seen recently with the introduction of new play areas, as well as the new rustic log cabins and hot tubs at four of our parks. Our focus on sustainability has led to the creation of camping pods created from the waste decking from the park creating a fully circular economic process.

Any excess wood is then used for the rustic pod wood fired hot tubs.” The Group is committed to maximising energy efficiency and sustainability across the board. A recycling initiative runs across all parks and both biomass heating and solar panels have been introduced to 50% of parks to date, with a full roll out due for completion by 2030. South Lakeland Leisure Village – known as the ‘Jewel in the Crown’ – is considered the flagship UK property in the PLG portfolio.

Set in the borders of the southern Lake District and Yorkshire Dales, the park boasts an award-winning restaurant and a whole host of leisure facilities including a sailing lake, indoor swimming pool and state-of-the-art gym to cater to guests staying at any of its 320 lodges and cottages. The park makes the most of its setting in an Area of Outstanding Natural Beauty.

Recently, the team managed the successful retention of the five gold star rating from Visit England and Gold award from the David Bellamy Conservation Trust, for its ongoing work to enhance the South Lakeland Leisure Village environment for wildlife. Pure Leisure Group’s head office is located close to South Lakeland Leisure Village in Carnforth, Lancashire.

JOHN MORPHET Founded the Pure Leisure Group in 2004.

The purpose-built building is home to 30 of the Group’s 230 UK employees, although the staff total is closer to 400 globally including Royal Westmoreland. Careful expansion is always on the agenda at Pure Leisure Group. Planning has been agreed at Gledfield, the Royal Westmoreland Highland Estate and the Group has also recently acquired the Loch Ness Highland Resort.

Situated at the southern tip of the world-famous Loch Ness, this luxury glamping retreat’s cosy glamping pods and spacious holiday homes are perfect for the modern adventurer. Despite the cost-of-living challenges which have affected the majority of the industry, Pure Leisure Group has continued to grow and exceed targets.

The team has also continued to give back, whether it be in charitable actions or supporting other local businesses. “Corporate Social Responsibility underpins the running operation at Pure Leisure Group,” explains Dean. “At our parks offering food and beverage, we work hard to support local and, wherever possible, a farm to fork solution with chefs using the finest, freshest local produce. We also actively give back to the community.

GUESTS STAYING at Fell End Holiday Park in Cumbria can enjoy great leisure facilities.

Most recently, donating a £50,000 business profit and charity pot share to a hospice in Lancaster and a cancer care centre in Stockport.” A slew of awards is testament to Pure Leisure Group’s commitment to quality and care. The team recently won the coveted Red Rose Award for Best Tourism, Leisure and Hospitality business.

They were also a finalist in the Family Business of the Year at these same awards. Pure Leisure is also shortlisted for a trio of top accolades from the renowned BIBA’s run by the North and Western Lancashire Chamber of Commerce. The team is hoping to return from the ceremony at the Blackpool Tower Ballroom in September celebrating a hat-trick.

PURE LEISURE
01524 784290
www.pure-leisure.co.uk

ITV ZOOMS IN ON DORSET PARK

Posted on August 6, 2024

A Poole holiday park received an airing on national TV this spring when they were put under the spotlight by ITV’s Good Morning Britain. South Lytchett Manor hosted a visit from the show’s presenter Matt Johnson who wanted to find out how Brits were planning to spend their holidays this year.

Matt introduced viewers to the park’s Megan Bridgen whose parents, Joanne and David Bridgen, took over the five-star glamping and camping park 18 years ago. Megan and her brother Matt now help to manage the business, and the family has recently been celebrating a raft of major awards. They have included being named as one of the region’s top three parks in the South West Tourism Excellence Awards, and a Diamond accolade in the latest Loo of the Year Awards.

Keen camper Matt said that camping was still a popular way of enjoying a stay at South Lytchett Manor, but that glamping was quickly gaining ground among families and couples. The park’s popular Romany caravans were shown to the Good Morning audience by Matt who was accompanied by his dog Alan Shearer who clearly enjoyed his visit.

South Lytchett also provides shepherd’s huts and glamping pods which have recently been joined by eight luxury Mongolian yurts with decor and furnishings on an opulent North African theme. The dome-shaped yurts have been hand-built in neighbouring Devon using sustainable ash hardwood, and feature Moroccan-themed lanterns, mosaic tiles, and ornamental mirrors.

THE YURTS HAVE A CENTRAL skylight allowing guests to enjoy stunning views of Dorset’s star-studded night sky.

The seating area is arranged around a cosy fireplace, and there is a central skylight which allows guests to enjoy stunning views of Dorset’s star-studded night sky. Matt was also taken by Megan on a tour of the park’s landscaped grounds, and spoke with guests who praised the park’s high quality, beautiful location, and welcoming atmosphere.

“It was fantastic to receive this visit from Good Morning Britain at the start of the holiday season and straight after our recent award wins,” said Megan. “Fresh air holidays such as we offer grew in popularity during the lockdown years, and guests clearly enjoyed the experience as booking remain strong.

“Our family continues to invest much time and energy into the park, and we were delighted to be able to take viewers behind the scenes of our business over their breakfasts!” added Megan. There is more information about the park, as well as its new yurts and other glamping options, on its website.

South Lytchett Manor
www.southlytchettmanor.co.uk

LUXURY MONGOLIAN yurts are a new glamping option.