PARKDEAN ANNOUNCES PARTNERSHIP WITH COCA-COLA

PARKDEAN RESORTS ANNOUNCES major partnership with Coca-Cola Europacific Partners

Parkdean Resorts, the UK’s leading holiday park operator, has announced a new partnership with Coca-Cola Europacific Partners (CCEP), the world’s largest independent Coca-Cola bottler. An immediate rollout is underway to introduce CCEP’s soft drinks portfolio across all Parkdean Resorts parks in the UK that feature bars or restaurants.

As part of the partnership, CCEP will invest £1.5 million in new, state-of-the-art equipment for Parkdean Resorts’ bars. Guests will soon be able to enjoy a full range of CCEP products, including Coca-Cola Classic, Diet Coke, Coca-Cola Zero Sugar, Dr Pepper, Appletiser, and the Schweppes range.

David Morrison, Retail Director at Parkdean Resorts, said the partnership reflects the company’s commitment to enhancing guest experience across its parks, welcoming over three million holidaymakers each year. He added that the investment will improve both product choice and service quality ahead of the busy holiday season.

Pat Humphries, Associate Director – On Premise at Coca-Cola Europacific Partners, said the collaboration is focused on elevating guest experiences and ensuring teams are equipped with high-quality equipment to deliver excellent service. In addition, select parks will relaunch with Parkdean Resorts’ new all-inclusive offering, with prices starting from £25 per adult and £10 per child per day, including three meals and unlimited soft drinks.

PARKDEAN LAUNCHES ALL-INCLUSIVE BREAKS

FAMILIES CAN NOW ENJOY hassle-free four-night getaways with meals and unlimited drinks included at 42 Parkdean Resorts across the UK.

Parkdean Resorts is making UK family holidays easier and more affordable than ever with the launch of its all-inclusive offer at 42 parks nationwide. Following a successful trial at ten parks in 2025, the holiday operator is now rolling out the upgrade across coastal and countryside destinations in England, Scotland, and Wales.

Available exclusively on four-night Monday-to-Friday breaks during select spring and early summer dates, the all-inclusive package covers three meals a day and unlimited soft drinks, including Costa Coffee. Prices start from just £25 per adult and £10 per child per day, offering families a simple, cost-effective way to enjoy a stress-free getaway.

For example, a family of four can enjoy four nights of accommodation, meals, and drinks for under £93 per day—a saving of over £300 compared with standard bookings. Guests can book the package in advance or add it after arrival at parks such as Bideford Bay in Devon, Camber Sands in Sussex, or White Cross Bay in the Lake District.

With over 65 parks, Parkdean Resorts provides activities for all ages, from swimming and mini golf to high ropes and arts and crafts, making it one of the UK’s largest and most family-friendly holiday operators. The all-inclusive offer is designed to combine convenience, value, and the beauty of the UK’s most scenic holiday destinations.

BACK-TO-BASICS LIFESTYLE

In an age marked by constant connectivity and digital saturation, there’s a growing movement toward mindfulness and seeking solace in nature. Indeed, a number of studies have shown lower stress and anxiety levels in individuals who’ve spent time in forest and natural areas compared to those who’ve walked in urban neighbourhoods.

According to industry experts at Glamping Hideaways, there has been a significant rise over the past decade in rural revitalisation and the back-to- basics lifestyle of people looking to disconnect (some glamping sites don’t even get signal let alone have wi-fi) and re-energise.

“When we first started out in 2014 ‘Glamping’ was a very new concept,” June Brocklebank, camping site manager of 10 years explains. “No one we knew had actually been on a glamping holiday, it was a niche - you were either camping and roughing it or going on an all-inclusive break away,”

“Since then, however, we’ve seen the gap filled for people who desire nature-focused holidays without having to sacrifice everyday necessities!” Glamping Hideaways’ site in Rutland’s Exton Park offers the perfect balance between luxury and simplicity - something we’ve seen our guests increasingly yearning for.”

GLAMPING HIDEAWAYS has something for every person looking to disconnect.

Glamping Hideaways offers a range of accommodations, from safari tents to rustic cabins, catering to a variety of tastes and preferences. Whether guests are seeking a lavish retreat with king-sized beds and hot tubs or a more rustic experience with cosy campfires and starlit skies, Glamping Hideaways has something for every person looking to disconnect.

In addition to providing a sanctuary for relaxation and rejuvenation, Glamping Hideaways is also committed to supporting rural communities and sharing local life with tourists. By partnering with local artisans, farmers and businesses, Glamping Hideaways contributes to the growth, support and awareness of rural areas and their natural beauty.

“We run short courses for people on site that have become increasingly popular, from bird box making to nature meditation”, explains farm owner and camping site manager, Andrew Parsons-Mann. “We often see holidaymakers arrive after a stressful work week, looking like they’re carrying the weight of the world on their shoulders.

“After just a weekend at our site, Sweffling Hall Farm, with the help of mindful activities we host, they are visibly brighter, more energetic and importantly, recharged,” Andrew continues. “Glamping is very much about reconnecting with nature and prioritising health and wellbeing.

“Studies have shown that spending time in rural areas can have numerous benefits for mental and physical health, including reducing stress and improving mood.”

www.glampinghideaways.co.uk