Yorkshire Dales

Seven Decades of Family Holidays

Posted on February 10, 2026

A Family Legacy Shaping Five-Star Escapes in the North West...

With more than seven decades of heritage behind it, Holgates Holiday Parks stands as one of the North West’s most established and respected holiday park operators.

Still proudly family-owned, the business has grown steadily while remaining rooted in the values that first defined it in 1956: quality, care and a genuine passion for helping guests create lasting holiday memories. Today, Holgates operates a portfolio of 10 parks, predominantly located across the stunning landscapes of Lancashire and Cumbria.

Nine of these parks sit within 10 to 15 minutes of the Carnforth and Silverdale area – a location long admired for its proximity to the Arnside & Silverdale National Landscape, the Lake District and the Yorkshire Dales. The tenth park extends the brand’s reach into the Ribble Valley, offering a contrasting but equally compelling countryside setting.

A CAREFULLY BALANCED PORTFOLIO
Holgates’ portfolio reflects a deliberate and considered approach to growth. None of the parks are residential, allowing the business to remain focused exclusively on holiday and holiday ownership experiences. Six parks welcome both holiday guests and holiday homeowners, while four parks are dedicated entirely to ownership, offering owners a peaceful, community-focused environment.

Across its six holiday parks, accommodation options are varied and tailored to different guest needs. Five parks offer a combination of holiday caravans, touring pitches and glamping pods, while Hollins Farm stands out as a touring-only park enhanced by two thoughtfully positioned glamping pods.

Complementing the parks is the Holgates Collection of 11 self-catering cottages, all located within easy reach of the core Carnforth and Silverdale area, further strengthening the brand’s appeal to multi-generational families and longer-stay guests. This diversity enables Holgates to attract a wide demographic – from touring enthusiasts and first-time holidaymakers to loyal owners who return year after year.

SILVERDALE HOLIDAY PARK’S flagship leisure complex, featuring indoor swimming pools, spa facilities and a fully equipped gym, open seven days a week.

FLAGSHIP FACILITIES AT SILVERDALE
Silverdale Holiday Park is widely regarded as the flagship of the Holgates portfolio, setting the benchmark for facilities and guest experience across the group. At the heart of the park is a comprehensive leisure complex that rivals many standalone attractions. Open seven days a week, the complex features two swimming pools alongside a fully equipped gym, steam room, sauna and spa pool.

Beyond leisure, guests and owners can enjoy a large restaurant and bar, a bowling alley, arcade, soft play area, pitch & putt, ice cream parlour and on-site shop – creating a true all-weather destination. Silverdale also serves as Holgates’ head office, reinforcing its role as the operational and cultural hub of the business.

INVESTMENT WITH LONG-TERM VISION
Recent years have seen continued investment across the estate, with a strong focus on enhancing quality rather than expanding at pace. A standout project has been the redevelopment at Beetham Holiday Park, where 20 new lodges and caravans have been added across a two-phase development.

The first phase completed in 2023, with the final phase finished in 2025, reflecting Holgates’ long-term commitment to careful, phased growth that respects both guests and surroundings. This approach has allowed the business to future-proof its parks while maintaining the character and tranquillity that its owners and guests value.

SET IN THE HEART OF THE NORTH WEST, Holgates parks offer easy access to beautiful walking routes through coast, countryside, and the Arnside & Silverdale National Landscape.

PEOPLE AT THE HEART OF THE BUSINESS
Holgates employs approximately 200 staff across its parks, a mix of full-time and seasonal roles. As a family-run business, the emphasis on personal service and staff engagement is clear, with many team members developing long-term careers within the group.

This stability not only supports consistent service delivery but also reinforces the welcoming atmosphere that has become synonymous with the Holgates name.

ETHOS, CHALLENGES AND SUSTAINABILITY
Holgates’ ethos is rooted in its family heritage and trusted reputation. The business positions itself as a provider of exceptional coastal and countryside escapes, where quality facilities are matched by genuine personal care.

This philosophy has proven particularly valuable during a period of wider industry challenges, including rising operational costs, changing guest expectations and increased focus on sustainability. In response, Holgates has continued to invest in energy efficiency measures across its parks, alongside thoughtful park layouts and landscaping that minimise environmental impact.

Sustainability is approached as an ongoing commitment rather than a single initiative, aligned with the company’s desire to preserve the landscapes that underpin its success.

GLAMPING PODS NESTLED IN NATURAL surroundings, providing a contemporary holiday option across selected Holgates parks.

RECOGNITION AND COMMUNITY COMMITMENT
Quality and consistency have been recognised through industry accolades, with all Holgates parks holding five-star ratings from both the AA and VisitEngland. Netherbeck Holiday Park has also received the prestigious VisitEngland Rose Award, while the Ribble Valley park was named a winner at the 2025 Stars in Tourism Awards.

Beyond tourism, Holgates places strong emphasis on community and charitable engagement. Each year, the business selects a charity to support across its parks. In 2025, Holgates chose Breast Cancer Now, setting an ambitious fundraising target of £10,000 – a figure the team exceeded, reaching £10,319!

LOOKING AHEAD TO A MILESTONE YEAR
As Holgates approaches its 70th anniversary in 2026, the focus remains firmly on the future while honouring the past.

With a loyal customer base, a well-invested portfolio and a clear sense of purpose, the business is well positioned to continue delivering five-star holiday experiences for generations to come Holgates Holiday Parks is a family-owned holiday park operator with over 70 years of experience in delivering high-quality coastal and countryside escapes across the North West of England.

With a portfolio of 10 five-star parks and a collection of luxury holiday cottages, Holgates is known for its commitment to quality, personal service and long-term investment.

Holgates Holiday Parks
01524 701508
www.holgates.co.uk/our-story

TRY BEFORE YOU BUY AT PARTINGTON’S HOLIDAY PARKS

Posted on February 13, 2025

Partington’s Holiday Parks has introduced an exciting “Try Before You Buy” initiative, letting prospective buyers experience the bliss of holiday home ownership before committing. This innovative program offers a no-pressure opportunity to explore Partington’s picturesque holiday parks, located across Lancashire, the Lake District, and the Yorkshire Dales.

From the tranquil countryside to lively coastal retreats, these parks provide the ideal escape for families and couples alike. Here’s how it works: book a short stay at one of the participating parks—such as Black Beck in the Lake District or Tarn House in Skipton—and enjoy a guided park tour along with a sales appointment.

If you decide to purchase a caravan or lodge following your visit, the cost of your stay is deducted from the price of your new holiday home. The scheme has already captivated visitors, like Lisa from Bolton, who shared: “Try Before You Buy is a great way to experience the park and explore the area.”

Another owner, Deborah from Windy Harbour, called the process “life-changing,” adding, “We’ve made so many special family memories.” Whether you’re seeking serene countryside views or fun-packed family adventures, Partington’s parks are equipped with top-notch facilities and near popular attractions like Blackpool and the Yorkshire Dales.

Partington’s Holiday Parks
01253 879911
www.partingtons.com

LANDAL GREENPARKS UK

Posted on November 12, 2024

A market leader in holiday resort management and operations since their inauguration in 1954, the Landal GreenParks portfolio comprises more than 200 resorts in the UK, the Netherlands, Germany, Belgium, Austria, Switzerland, France and Denmark.

20 of these parks are spread across England, Scotland and Wales - from five parks in Cornwall, to the furthest north in Dundee. It’s an impressive portfolio, but one with a common ethos. Getting back to nature is at the heart of the Landal GreenParks business.

Despite its size, there is a priority across the entire organisation towards what they refer to as “sustainable and engaged entrepreneurship.” Each of the parks is located at the “heart of nature” in stunning, natural locations.

And a holiday at a Landal GreenParks resort is one that focuses on offering guests the enjoyment of immersive outdoor adventures from the comfort of top-tier accommodation. Their aim: to deliver “unforgettable holidays in nature.”

MUCH OF THE ACCOMMODATION at Landal Barnsoul is designed to bring nature closer to the interior space.

All parks are Green Key accredited, and parks employs an interdepartmental “Green Team” to ensure global sustainability standards are met. At grassroots level this involves everything from using fewer chemicals to installing LED park lighting, from implementing sustainable procurement to accessible accommodation.

Each step is one closer to Landal GreenParks overall goal of being CO2 neutral by 2030. Landal GreenParks UK, with its Head Office in Norwich, offers a diverse range of resorts. From luxury spas like Landal Dylan Coastal Resort and Landal Laceby Manor Resort & Spa, to resorts that focus purely on accommodation in beautiful natural settings, such as Landal North Lakes and Landal Rockingham Forest.

The resorts primarily feature lodge accommodations, but they also provide a wide selection of cottages and apartments. Recently, the brand has expanded its offerings with more innovative options, such as treehouses, domes, and pods, all centred around high quality and luxury. Many accommodations also feature outdoor hot tubs for added relaxation.

Landal GreenParks operate a pure holiday rental model. Some park owners retain ownership of all the accommodation, whilst others sell lodges to lifestyle investors who want a mix of return and some holiday usage. There is plenty to keep guests entertained.

GWARI SPA BARN at Landal Whalesborough Resort & Spa.

Cornish Parks Landal Gwel an Mor and Landal Whalesborough Resort & Spa both feature onsite ‘farms’, giving holidaymakers the chance to interact with animals and explore local wildlife. “At Feadon Wildlife Centre in Landal Gwel an Mor, guests can enjoy a variety of unique experiences,” explains Paul Hardingham, Managing Director of Landal GreenParks UK.

“These include activities such as a night-time Badger Watch, woodland picnic breakfasts, reindeer walks, becoming a ‘keeper for the day,’ owl encounters, and even fox feeding, making Landal Gwel an Mor an ideal choice for family getaways.”

Additionally, the same park has introduced a Wild Kitchen concept, where guests can enjoy a variety of cooking styles under a retractable canvas and hardwood tent, providing an al-fresco dining experience in any weather. Careful expansion is always on the agenda as Landal GreenParks UK seeks to maximise the experience of their guests and capitalise on the continuing demand for staycations.

“Landal GreenParks UK is always seeking new partnerships to help us innovate and introduce the next generation of holiday resorts,” explains Paul Hardingham, Managing Director of Landal GreenParks UK. Landal Whalesborough Resort & Spa and Landal Twin Lakes were added to the Landal GreenParks portfolio in 2024, alongside Scotland’s Landal Whitekirk Hill.

FEADON WILDLIFE Centre in Landal Gwel an Mor offers guests many unique experiences.

Landal Whalesborough Resort & Spa is set in 450 acres of secluded Cornish countryside close to Bude. The park offers a range of 24-character cottages, barn conversions and a refurbished farmhouse dating back to the 14th century. Currently undergoing a multi-million-pound investment, the resort will see 50-60 new, luxury self-catering units developed over the next two years.

Landal Twin Lakes, which makes the most of its superb setting in Carnforth between the Lake District and Yorkshire Dales, will also see significant expansion plans over the coming years with 60 units available for rental. Earlier this year, Markus Deutsch, Chairman of Landal Twin Lakes, said: “We’re delighted about the partnership with Landal GreenParks - it’s clear our values align on various levels.

All our lodges are made from timber harvested from sustainable forests and classified as contributing towards UK’s ‘Net Zero’ goal.” Another exciting new development opened in Scotland in late Autumn 2023. Landal Barnsoul, set amongst ancient woodland in Dumfries & Galloway, is believed to be the first architect-led holiday resort in the region.

The accommodation is not only extremely innovative in design, but also underpinned by strong environmental credentials. Paul Hardingham, Managing Director of Landal GreenParks UK, said that the organisation had wanted to create a concept holiday resort since launching in the UK and believed that “this site will act as a blueprint for the future of the sector.”

INNOVATIVE AND MODERN accommodation at Landal North Lakes.

He continued: “To help us achieve this objective we have worked with different architects and interior designers to create new lodge styles to offer the very best of modern and innovative living in a wonderful part of the UK countryside. Landal Barnsoul aims to be one of the greenest and most technologically advanced parks in Europe”

The lodges at Barnsoul are designed to combine the outdoor experience of modern glamping, with the interior look and feel of a boutique hotel. Each Landal GreenParks resort is firmly rooted in its local community but with some 6,000 employees across the wider company, the organisation also recognises that having an enthusiastic and motivated team is essential to the success of the business.

Potential challenges affecting all organisations within the sector include rising operating costs and staffing difficulties, especially in rural and remote locations. Paul Hardingham, Managing Director of Landal GreenParks UK says: “We are committed to creating an environment that attracts and retains talented staff while leveraging innovation and automation to eliminate repetitive administrative tasks.”

Key initiatives that have been introduced to this end include keyless check-in, digital food ordering and automated facility cleaning. These measures free up staff to focus on what they do best, providing excellent service to Landal GreenParks UK’s guests.

Landal GreenParks Resort
www.landal.co.uk
01603 367 066

HOSPITALITY HERITAGE

Posted on August 7, 2024

Preston-born entrepreneur John Morphet founded the Pure Leisure Group in 2004, having entered the tourism market with his inaugural South Lakeland Caravans business in 1988. With John at the helm, Pure Leisure Group is now a third-generation family-run businesses employing 230 staff across its portfolio of 19 holiday parks throughout the UK.

Pure Leisure Group operates 13 holiday lodge and caravan parks in the Northwest, one lodge park in Wales, one in Yorkshire and a further two in East Anglia. Tydd St Giles Golf and Leisure Estate in Cambridgeshire, and Bridlington Links Golf and Leisure Estate in West Yorkshire, complete the UK portfolio.

Most recently, the Gledfield Highland Estate also joined the business, a 6,500-acre estate with holiday cottages in northern Scotland. Overseas, the company’s flagship is Royal Westmoreland, Barbados, a luxurious 750-acre estate with a world class golf course and a choice of magnificent, newly built properties from luxury apartments to exclusive custom-built villas.

Pure Leisure Group’s success is an extraordinary rise from the relatively humble origins of John’s early steps into the park and leisure industry. As a fourteen year old lad, he started helping out at the small caravan park on his family’s farm in Westmoreland. By the early 1970s, John was running the combined business himself, but it was a farming accident a decade later, that secured his path as a park operator, leaving the farming life behind.

SOUTH LAKELAND Leisure Village has a Gold award from the David Bellamy Conservation Trust.

John’s dedication to the business is legendary and it is this, and the ongoing involvement of his family, that has laid the foundations for the success of Pure Leisure Group today. John’s son Will is the General Manager of the Docker Holiday Park, Sons Rob and Matthew are a Regional Manager and Head of Operations respectively, whilst daughter Rebecca works at head office in the sales and bookings team.

More recently, grandson Cameron has joined the team as maintenance and support services, also responsible for the farming, green keeping and environmental side of the business at each of the holiday parks. “Having three generations of the family working full time at Pure Leisure Group makes for a more exciting business,” explains Dean Turner, Group Marketing Manager.

“Each person brings a unique perspective and creative ideas. The door is always open to new initiatives and the team is flexible and keen to try them. It’s this breath of fresh air that the entire family brings to the table and one, particularly, that John is keen to nurture.” One of the key advantages to being family-run is the fact that there is no ‘board’ to answer to. According to John, this means that the team can adapt and change direction quickly.

“Sharing the same goals and vision for the group, the family works in the best interest of the business and its guests, and in the best interest of future generations that may want to join the business,” explains Dean. The family’s diverse skillset of expertise allows the business to embrace both the tradition of hospitality and heritage of the brand, alongside understanding and meeting the modern demands of consumers.

BOATING IS POPULAR with all the family at South Lakeland Leisure Village.

“This ensures that our parks develop appropriately and evolve their offering to suit,” explains Dean. “This can be seen recently with the introduction of new play areas, as well as the new rustic log cabins and hot tubs at four of our parks. Our focus on sustainability has led to the creation of camping pods created from the waste decking from the park creating a fully circular economic process.

Any excess wood is then used for the rustic pod wood fired hot tubs.” The Group is committed to maximising energy efficiency and sustainability across the board. A recycling initiative runs across all parks and both biomass heating and solar panels have been introduced to 50% of parks to date, with a full roll out due for completion by 2030. South Lakeland Leisure Village – known as the ‘Jewel in the Crown’ – is considered the flagship UK property in the PLG portfolio.

Set in the borders of the southern Lake District and Yorkshire Dales, the park boasts an award-winning restaurant and a whole host of leisure facilities including a sailing lake, indoor swimming pool and state-of-the-art gym to cater to guests staying at any of its 320 lodges and cottages. The park makes the most of its setting in an Area of Outstanding Natural Beauty.

Recently, the team managed the successful retention of the five gold star rating from Visit England and Gold award from the David Bellamy Conservation Trust, for its ongoing work to enhance the South Lakeland Leisure Village environment for wildlife. Pure Leisure Group’s head office is located close to South Lakeland Leisure Village in Carnforth, Lancashire.

JOHN MORPHET Founded the Pure Leisure Group in 2004.

The purpose-built building is home to 30 of the Group’s 230 UK employees, although the staff total is closer to 400 globally including Royal Westmoreland. Careful expansion is always on the agenda at Pure Leisure Group. Planning has been agreed at Gledfield, the Royal Westmoreland Highland Estate and the Group has also recently acquired the Loch Ness Highland Resort.

Situated at the southern tip of the world-famous Loch Ness, this luxury glamping retreat’s cosy glamping pods and spacious holiday homes are perfect for the modern adventurer. Despite the cost-of-living challenges which have affected the majority of the industry, Pure Leisure Group has continued to grow and exceed targets.

The team has also continued to give back, whether it be in charitable actions or supporting other local businesses. “Corporate Social Responsibility underpins the running operation at Pure Leisure Group,” explains Dean. “At our parks offering food and beverage, we work hard to support local and, wherever possible, a farm to fork solution with chefs using the finest, freshest local produce. We also actively give back to the community.

GUESTS STAYING at Fell End Holiday Park in Cumbria can enjoy great leisure facilities.

Most recently, donating a £50,000 business profit and charity pot share to a hospice in Lancaster and a cancer care centre in Stockport.” A slew of awards is testament to Pure Leisure Group’s commitment to quality and care. The team recently won the coveted Red Rose Award for Best Tourism, Leisure and Hospitality business.

They were also a finalist in the Family Business of the Year at these same awards. Pure Leisure is also shortlisted for a trio of top accolades from the renowned BIBA’s run by the North and Western Lancashire Chamber of Commerce. The team is hoping to return from the ceremony at the Blackpool Tower Ballroom in September celebrating a hat-trick.

PURE LEISURE
01524 784290
www.pure-leisure.co.uk

FIRST IMPRESSIONS PAY OFF

Posted on October 24, 2023

FIRST IMPRESSIONS PAY OFF

ROB AND CHRISTINA Skeel’s perceptions of holiday park home ownership were transformed.

A Northamptonshire couple has described how a spur of the moment visit to a Leisure Resorts holiday park in Yorkshire led to them buying a holiday home there the same day – despite never having considered owning one. Leisure Resorts is an award-winning, five-star luxury holiday home and holiday park provider, with parks across the UK in The Lake District, Yorkshire Dales and North Yorkshire Moors.

Christina and Rob Skeel bought their luxury three bedroom, two bathroom lodge in Angrove Country Park in the North York Moors last summer and have since spent a third of their time in what they now refer to as their ‘happy place.’ Angrove is set in 70 acres of stunning countryside on the edge of the moors, yet just 20 minutes from the coastal resort of Saltburn-by-the-Sea.

Christina, 57, said: “My impressions of holiday parks had come from seeing lots of static caravans, side by side in rows along the Norfolk coastline and when Rob suggested we take a look at a park on our way home from a cottage holiday in Yorkshire my first reaction was ‘Not a chance!’” “We had never even been to the North York Moors until the day we visited Angrove,” said Rob, 58.

“We fell in love with both the park and the location immediately – and then the lodge itself clinched it for us. It has a deck at both the front and the back, as well as a patio on one side, so as well as the sun throughout the day we have spectacular views in every direction.”

LOVE STORY
“You could say we’re quite impulsive, buying the lodge the first day we visited the park, but we’re strong believers in fate and prepared to take a risk. If we hadn’t visited Angrove that day we wouldn’t have found our happy place.”

BESSY THE DOG IS COMPLETELY comfortable in her holiday home environment.

BUSINESS BOOSTERS

Posted on May 10, 2023

BUSINESS BOOSTERS

Creating a themed holiday break can hike bookings, writes Judith Wojtowicz...

THIS ENORMOUS BEECH TREE, affectionately known as Lando, is perfect for tree climbing at Camp Wildfire in Kent

Themed breaks are a great way for holidaymakers to explore new things; to experience something different be it stargazing in Norfolk, learning to surf in Scotland or fishing in the Fens. Whether aiming at a family looking for a week of water sports, such as Willowholt Caravan Park, or a solo traveller escaping for a few days to a writing retreat alongside like-minded people at somewhere like Lumb Bank.

Many centre operators are exploring new ideas while also adding value for today’s cost-conscious consumer. Skelwith Fold Caravan Park in Cumbria brings keen walkers all year round where guests are now raising money for the local air ambulance service through their purchase of walking guides. Routes range from easily navigated low-level footpaths to more demanding ascents of the surrounding fells. “All the walks have been submitted by our guests and used by Skelwith as part of our marketing strategy,” said Henry Wild whose family owns the park.

Henry explained: “Many guests come here specifically to enjoy walking in these spectacular surroundings and our guides are much appreciated. The fact they are compiled by like-minded visitors helps create something of a bond between guests who are delighted to see their own walk realised in print when they next return.” Each guide costs just £1.50 and last year raised £2,675 for the charity. Discounted green fees are on offer at the family-owned Riverside Caravan Park which neighbours Bentham Golf Club in the Yorkshire Dales.

Thomas Marshall rescued the failing club in 2009, ‘taking a gamble’ to invest in his personal vision. The risk paid off as today golfers flock to the site which has earned an enviable reputation as one of the best appointed and most spectacularly sited courses in the UK. The park has expanded still further with the creation of a luxury glamping option called Wenningdale Escapes making it a genuine destination of choice for golf enthusiasts.

HENRY WILD came up with the walking guides charity initiative at his family owned Skelwith Fold Caravan Park

Pods and lodges, the latter available both for rent and sale, are dotted around the fairways, a unique location for visiting players while also attracting non-golfers who value the space and beautiful scenery. The project has developed into a unique business model, bringing unexpected and very welcome benefits. The park is seeing a trend among returning visitors to ‘trade up’ initially from renting a spot for their touring caravan to buying a static ‘caravan’ on site, and from there to purchasing a luxury lodge on the fairway.

Said Thomas: “Since buying the golf club our business has gone from strength to strength, with cross-over between the two sites. It has been a hugely exciting ride over the past 15 years and the hard work has paid off, thanks in no small way to the combined efforts of our amazing team.” Taking advantage of what is already available on site is also proving a successful strategy at Acorn Holiday Park in the Cambridgeshire Fens where fishing is the main attraction.

Co-owner Paul Stanton purchased Acorn and the adjoining Pisces Country Park just before the COVID lockdown, recognising the potential to create one big park. “With four well-stocked fishing lakes and situated close to the famous Welney Wildfowl and Wetlands Reserve, we definitely saw an opportunity as people are choosing to get back to Nature for short breaks,” said Paul. “We could see the market was changing as guests told us they want a UK holiday, somewhere to relax and with a variety of activities.

While fishing is a central part of our business plan, we are also exploring the potential of working closely with the Wetlands Trust to offer added value.” With Pisces already established as an award-winning fishing venue, Paul has seen a quick return on his investment having trebled the number of rental units at Acorn and upgraded site facilities. Specialist conservation work is ongoing to enhance the grounds and lakes and several families are now on their second or third visit.

SEE WHOOPER SWANS at Welney Wildfowl and Wetlands Reserve while staying at Acorn Holiday Park. Photo: Keith Suffling

DARK SKIES
The dark skies over Norfolk also bring returning visitors to Kelling Heath Holiday Park, where a programme of themed breaks includes Star Parties attracting hundreds of amateur and professional astronomers to get an uninterrupted glimpse of the Milky Way and the constellation of Orion, visible to the naked eye. To meet demand, ten premium pitches in a sheltered spot, were added last year exclusively designated for astronomers.

These events have become even more popular since the park was recognised as a 2-star accredited Dark Sky Discovery Site in 2017, unaffected by light pollution. To protect this natural phenomenon, lighting is restricted across the site through sensitive pitch planning and asset design. Guests are advised to bring toothbrush and torch when they come to stay! Kelling Heath gives many people their first true dark skies experience.

The ‘excitement and wonder on the faces of those marvelling at the majesty of the night sky’ at our Star Parties is something to behold, said Michael Timewell, director of park owner Blue Sky Leisure. As well as star parties, the park’s dedicated countryside team runs a series of activity breaks during school holidays with the emphasis on conservation and education, reflecting its relationship with the Kelling Heath Site of Special Scientific Interest (SSSI) which borders the park.

MAIN ARENA AT LAST YEAR’S INAUGURAL TORCHLIGHT Festival hosted by the Camping and Caravanning Club at Walesby Forest. Photo: Matthew Smith

Marketing manager Lucy Cook told us the importance of these events cannot be over-estimated. “Elevating the importance of Dark Skies, educating people on what to look for and supporting specialist groups in the pursuit of their interests is incredibly important to us as a business. All our activities align with our ethos of enjoying the outdoors, discovering Nature and spending time together.”

When it comes to choosing a themed holiday, trying something new outside your comfort zone or learning a new skill, Camp Wildfire probably comes close to having it all. Festival camping with a difference, this forest retreat in Kent is packed full of adventure, a unique experience offering an extraordinary 100 activities with music at night for those who want to party. Activities range from making cocktails and learning to fly the trapeze to hot air ballooning and tree climbing.

New ones are added every year including Camp Kindling for those who wish to bring children. The brainchild of two university friends, it has grown from a one-off summer camp which attracted 350 adults in 2015, to a significant player in the leisure sector attracting 3,000 people to each weekend event held during August and September. More than 40 per cent of guests are returning visitors with social media and word of mouth recommendation ensuring full capacity.

ENJOY THE MAJESTY of the night sky at Kelling Heath’s Star Parties in Norfolk. Photo: Andy Green

MAKING MEMORIES
Marketing manager Chris Rice reckons themed breaks are popular because it gives people a reason to take time out and do something totally different. “They are not just buying a holiday, they are buying joy and making memories. They can come back year after year and try something different. Camp Wildfire offers a low-stake investment in trying something they would never normally have either the opportunity, or the nerve, to try.

They can explore all their curiosities in a safe environment, which works for them and for us as a business.” For those who have the nerve to ride the waves, a stay at Surf Tiree in Scotland might be a good place to start. Self-catering accommodation is available alongside lessons from a team of professional instructors led by husband-and-wife team Marti and Iona Larg. Long stretches of beach with safe sea conditions provide the perfect setting for beginners of all ages, while kitesurfing and kayaking are also available.

After a two-year planning battle to set up their surf school, Surf Tiree has developed an enviable reputation. So much so that it is being considered as next year’s host for the Scottish National Surfing Championships. “It was tough in the early days, but we didn’t have the luxury of giving up as we had invested too much emotion and energy into the project,” said Iona. Board, wetsuit and all necessary kit is provided, and each instructor has no more than six-eight people in a group.

While this type of holiday is seasonal (April to October) and weather dependant, the beautiful Isle of Tiree has much to offer and year-round visitors can enjoy the wildlife, whale watching, basking sharks and lots more besides. When it comes to themed holidays there really does seem to be something for everyone. Geocaching in the Lake District, yoga in Wales, ‘witchy weekends’ in the Highlands, indoor bowls at Potters Resort, chess tournaments at Butlins, netball weekends in Shropshire, medieval weekends at Warwick Castle, orienteering in Norfolk… the choice is endless, and the potential is being increasingly recognised by independent owner/operators.

PROFESSIONAL SURFER and instructor Ben Larg rides the waves at Balevullin Beach on the Isle of Tiree.

The PR value of such events has also been recognised by the Camping and Caravanning Club. While individual member sites tend not to provide themed breaks, relying instead on visitors choosing a site depending on leisure activities available in the vicinity, the club has created its own themed event. Following a successful launch last year, the club is once again hosting a Torchlight Festival of Camping in Walesby Forest, Nottinghamshire (August 18th -21st).

Exclusive to club members the programme includes an impressive line-up of musical entertainment headlined by Sophie Ellis-Bextor and Will Young. At nightfall, an illuminated light trail will entice visitors into the forest to learn about the club’s 122-year history. A £20 day pass will enable guests to try their hand at outdoor activities such as archery and zip-lining while campers can keep up the club’s century-old tradition of ‘lighting up’ by decorating and illuminating their tents, caravans and motor homes.

It seems activity breaks such as this are especially appealing for those seeking two or three shorter holidays a year, perhaps combining a hobby with a few days away, or simply wishing to get away from stressful everyday life rather than the traditional dash to the sun for two weeks. From a business perspective they encourage repeat visitors for popular annual events and help maintain on and off-peak occupancy rates.

Wish You Were Here – Rimington Leisure Park

Posted on July 2, 2019

WYWHWish You Were Here - Rimington Leisure Park

The countryside haven that is Rimington Leisure Park, deep in the heart of the Ribble Valley, is the newest Park to join the award-winning family owned Holgates Holiday Parks.

Open 12 months of the year offering top quality holiday home ownership, the park is set for more than half a million pounds worth of investment before the end of 2020, which makes it an exciting time to be a new owner on Rimington.

With lush green panoramic views out to the beautiful Forest of Bowland and Pendle Hill, Rimington is perfectly situated (on the edge of a Designated Area of Outstanding Natural Beauty AONB – no less) for reaching the Yorkshire Dales, Morecambe Bay, and the Lake District.

It feels wonderfully remote and untouched by man, so its no surprise that the Forest of Bowland is home to some of the most unspoilt and picturesque rugged landscapes in the UK. Rimington really is the holiday park of choice for nature lovers and those who enjoy walking and spending time in the great outdoors.

Its tranquil location, in the shadow of the atmospheric Pendle Hill and surrounded only by fresh green countryside, provides peace and quiet in abundance – albeit mixed with the gentle tinkling of birdsong! Walks of varying effort can be enjoyed from the park – from short strolls to brisk climbs. Views from the 557-metre summit of Pendle Hill are certainly worth the effort as pretty much the whole of Lancashire opens up as a reward for reaching the top.

Two and three bedroomed pre-owned holiday homes priced from just £15,950 and brand new 2019 models available from £37,950.

Rimington Leisure Park
Tel. 01200 445355
www.rimingtonleisure.co.uk

Fool’s Gold

Posted on March 20, 2018

Giving Visitors value for money pays off, reports Damien Corbet

FOOL'S GOLD

Giving Visitors value for money pays off, reports Damien Corbet

With the holiday park market as robust as it is, the biggest mistake operators can make is to cut corners. “Customers are increasingly aspirational and are looking for a ‘better than home’ experience” says Jon Moxon, Hoseasons’ Business Development Manager. “People are happy to pay for their UK short break or summer holiday but want to know they’re getting value for money. “So, to ensure the longevity of your cabin or lodge – and to sustain the price – I’d advise any owner to buy on quality, not price and furnish the unit to the highest standard they can.” This sentiment is echoed across the industry. The popularity of the UK ‘staycation’ has been on an upward trend for many years and shows no sign of slowing down. Less travelling time, no language issues, no currency exchange – and safety – are all factors encouraging increasing numbers of Brits to holiday at home. “All these factors have increased demand, with a trend emerging for shorter but more frequent breaks. With all this, guests are also expecting a lot more from their accommodation,” adds Pathfinder Homes’ Kelly Martyr.

In 2018, the winners will be those owners who meet the value for money proposition. Jon Moxon again: “Typically, I would expect these units to be open plan, light and airy with a great sense of space – and packed with features. The accommodation should be fitted out with branded equipment, large TV in the lounge and TVs in the bedrooms, and ideally a hot tub on the deck! Other features customers are looking for are wine coolers, wood burners and of course free wi-fi.

The striking exterior of North Lakes Lodges in Cumbria, part of Hoseasons' Evermore range.

The striking exterior of North Lakes Lodges in Cumbria, part of Hoseasons' Evermore range.

 

BOUTIQUE SITES

“We know space is at a premium on a park, but privacy is a rare commodity and the more space that can be provided between neighbours the better. There are several parks that are comfortably achieving this across the country, from the smaller quirky boutique sites such as Mallory Meadows in Leicestershire and Blossom Plantation in Northumberland, to sites offering activities such as shooting and fishing. Westlands Country Park in Scotland is a great example of a new site mixing traditional outdoor pursuits and contemporary comfort. Overall, it’s a combination of factors that make any unit and park stand out from the crowd. It’s about having a sense of identity and providing a quality lodge experience that is as good, if not better, than home,” added Jon. Another trend Pathfinder Homes is seeing is a strong rise in ‘romantic style’ designs. “We have recently created a bespoke Tuscany design specifically for the romantic rental market,” says Kelly. “This cabin measures at 40 x 22 and is a luxurious onebedroom home with an open plan layout featuring a freestanding bath sharing the same room as the huge super king size bed.” Operators should always be thinking about new ways to market their parks. If your park is situated in the right kind settings, you should certainly consider adapting a proportion of your site to meet this growing romantic break market.

Pathfinder's new 'Retreat' has a carefully planned layout and stunning internal design, utilising a combination of unfurnished style wood and red brick.

Pathfinder's new 'Retreat' has a carefully planned layout and stunning internal design, utilising a combination of unfurnished style wood and red brick.

SMART SWITCH

The growing demand for better value for money, with guests expecting more from their accommodation, are just some of the factors that should encourage operators to consider switching from caravans to lodges. According to Robert Sheridan, Managing Director of Finlog, their log cabins are always more popular than other types of accommodation: “They get more repeat bookings, always book out first and demand higher rents. “From an ecological point of view, you also can’t beat a log cabin. They last for generations, so you won’t need to waste money, time, energy and down-time replacing them every five years or so. As they never go out of fashion, revenues stay strong; they are also far more-energy efficient than a standard holiday mobile home.” Robert also stressed that log cabins don’t really have a ‘season’ and are not influenced by current trends, so their ‘shelf life’ is far longer than a factory-made cabin or lodge. When it comes to payback for your investment, it’s not always a straightforward calculation and there are many factors to take into consideration. The purchase price of lodges varies tremendously depending on model and finish, and the addition of key features for the rental market such as hot tubs. “For the rental market we would typically target a four-year ROI, possibly less given the continued buoyancy in the market,” added Jon Moxon.

Finlog’s log cabins are available in a choice of contemporary or traditional interiors.

Finlog’s log cabins are available in a choice of contemporary or traditional interiors.

ROBUST RENTALS

“With the rental market being as robust as it has been, the main pitfall is not to cut corners,” explains Jon. “As already mentioned, customers are increasingly aspirational and looking for a ‘better than home’ experience. So, for the longevity of the product and sustaining the price, I’d certainly advise any owner to buy on quality, not price, and furnish the unit to the highest standard they can. “It’s also important that the accommodation has a sense of place and fits its location. A white-washed, beach-style lodge in the Yorkshire Dales, flor example would feel out of place! Similarly, if your park has great views, take advantage of them – have a gable window or a central living layout so the bedrooms have an equally good view as the lounge. “Remember the accommodation is a rental unit, so fit it to the highest standard possible and use branded products, but also make sure it can take the hard work of two changeovers a week for 32+ weeks a year.” The message coming from the industry is loud and clear: Don’t cut corners, give visitors value for money and provide the best quality you can afford. The payback will be handsome.

 

 

New Yorks Park

Posted on May 3, 2017

New Yorks Park

Park Leisure’s new Hawkswick development boasts seven brand new holiday lodges.

Park Leisure’s new Hawkswick development boasts seven brand new holiday lodges.

Park Leisure has unveiled a state-of-the-art new development at its Yorkshire Dales park. The Hawkswick development will boast seven new lodges and is the result of a £1.3m investment at the park. Yorkshire Dales General Manager Mike Clappison said: “The new lodges will be a great and vital asset to our park as it continues to grow and welcome new customers.

“As well as the site’s various family facilities including a children’s playground, Yorkshire Dales is a gateway to some of the best country walking trails, bridal paths and cycling routes in the UK and we’re at the very heart of that.” The news comes just weeks after Park Leisure announced a £103m partnership deal with Midlothian Capital Partners (MCP) as the luxury holiday company embarks on its next phase of expansion.