Short Breaks

CABIN FEVER

Posted on February 10, 2026

Cabins and lodges have moved firmly from the margins to the mainstream of the holiday park sector...

Once viewed primarily as functional accommodation, they are now central to how parks define their brand, attract new audiences and drive long-term value. Design, build quality and the experience created both inside and outside the unit increasingly shape how guests choose where to stay — and how they remember their break.

Today’s holidaymakers are looking for more than a roof over their heads. They want space to relax, places to socialise, and accommodation that connects them to their surroundings. Timber cabins and lodges are particularly well placed to deliver this, offering warmth, character and a strong visual identity while sitting naturally within rural, woodland and waterside settings.

For park operators, they also provide flexibility — supporting everything from short breaks and off-season stays to premium upsells such as hot tubs, saunas and wellness features. This growing emphasis on experience-led accommodation is reshaping investment decisions across the sector.

Operators are placing greater value on durability, energy efficiency and year-round usability, alongside bespoke layouts that reflect the needs of families, couples, groups and multi-generational guests. External space has become just as important as internal design, with decks, covered terraces and outdoor living areas extending the usable footprint of each unit.

In this Cabins & Lodges focus, Holiday Park Scene explores how thoughtful design, quality construction and strategic placement are helping parks maximise returns while enhancing the guest experience. From innovative lodge concepts to real-world case studies, this section highlights why cabins and lodges have become one of the most powerful tools available to today’s holiday park operators.

CABINS AND LODGES now play a defining role in park identity, guest experience and long-term value, blending design quality with meaningful connections to the landscape.

NORWEGIAN LOG CABINS EXPAND THE LAKESIDE EXPERIENCE
In the heart of Somerset’s picturesque Cary Valley lies Viaduct Fishery, a gem among Britain’s commercial fisheries. Established in the early 1980s and lovingly managed by the Long family since 1999, this 23-acre haven boasts six mature, well-stocked lakes teeming with specimen carp, F1s, silvers, and mixed species.

Open year-round with dawn-to-dusk day tickets, it has long drawn anglers seeking both challenge and serenity amid natural surroundings that feel far removed from the modern world. Yet Viaduct is no longer solely a day-ticket destination for the dedicated rod. Over recent years, the site has evolved into a complete holiday experience, thanks in large part to the addition of luxurious Norwegian log cabins.

These seven beautiful cabins, supplied by the renowned specialists at Norwegian Log, have transformed the lakeside offering, blending authentic Scandinavian craftsmanship with the tranquil beauty of the Somerset countryside. What makes these cabins so special? Norwegian Log has been a market leader in premium log construction for over four decades, delivering high-specification buildings that prioritise insulation, durability, and year-round comfort.

Crafted from solid timber, the cabins provide that signature cosy warmth in winter while remaining pleasantly cool during summer months, an ideal match for Britain’s changeable climate. At Viaduct, the range includes one-, two-, and three-bedroom options, catering perfectly to couples seeking a romantic escape, families wanting space to spread out, or groups of friends enjoying a shared angling adventure.

Several cabins sit lakeside, granting guests their own private fishing pegs right on the doorstep. Imagine waking at first light, brewing a cuppa, and casting a line without leaving your accommodation. Others offer stunning lakeview positions overlooking Middle Lake and the rolling Cary Valley, where mist often rises gently from the water at dawn, creating scenes of almost painterly tranquillity.

THOUGHTFULLY POSITIONED AND SENSITIVELY DESIGNED, The log cabins from Norwegian Log have transformed Viaduct Fishery into a multifaceted holiday destination.

Some lodges even feature private hot tubs on the decking, perfect for unwinding after a day’s fishing, with the soft glow of sunset reflecting across the lake. Inside, the cabins feel inviting and surprisingly spacious. The natural wood finishes create a warm, rustic ambience, complemented by modern essentials: fully equipped kitchens, comfortable bedrooms, gas central heating, double glazing, and free Wi-Fi.

It is the best of both worlds, timeless log-cabin charm without sacrificing any creature comforts. This expansion reflects a growing trend in the holiday park sector: the demand for stay-and-play destinations where non-anglers can relax while partners pursue their passion. At Viaduct, the cabins ensure everyone benefits.

Families can enjoy peaceful walks around the lakes, children can spot wildlife, and partners can soak in the hot tub or explore nearby attractions like Glastonbury, Yeovil, or the Somerset Levels. The on-site tackle shop stocks everything needed, making it effortless to focus on enjoyment rather than logistics. From Norwegian Log’s perspective, Viaduct represents an exemplary project.

Their cabins are built to exacting standards, ensuring longevity and minimal maintenance, qualities that holiday park operators value highly. As demand for these Somerset retreats continues to rise, the partnership is poised for further growth, with hints of additional cabins in the pipeline to meet enthusiastic bookings.

In an era where holidaymakers seek authentic, nature-immersed escapes, Viaduct Fishery stands out. The Norwegian log cabins do far more than provide accommodation; they enhance the entire lakeside experience, turning a renowned fishery into a multifaceted destination for relaxation, recreation, and reconnection.

Whether you are a lifelong angler or simply someone who appreciates the restorative power of water and woodland, Viaduct offers something truly special. The marriage of world-class fishing with these exquisite Scandinavian-inspired cabins proves that thoughtful development can elevate a site without compromising its natural soul. As the Long family and Norwegian Log continue their collaboration, Viaduct is set to remain one of the Southwest’s premier holiday and angling retreats for years to come.

Norwegian Log
0118 9669 236
www.norwegianlog.co.uk

£750,000 INVESTMENT IN LUXURY GLAMPING RESORT

Posted on May 3, 2025

AN AERIAL VIEW of the Love2Stay touring and glamping resort.

Rising demand for short breaks has prompted Salop Leisure to invest £750,000 in expanding the award-winning Love2Stay glamping and touring resort near Shrewsbury, Shropshire. The investment will fund five new luxury holiday lodges at the popular Love2Stay glamping village, enhancing the resort’s existing accommodation options.

According to Salop Leisure’s joint managing director, Mark Bebb, the 25 to 35 age group is increasingly opting for up to five short breaks per year, driven by a desire for convenience, flexibility, and luxury. “We’re attracting visitors from across the UK and beyond, particularly from Holland,” said Mr. Bebb.

“Guests love our natural cold water bio swimming pool, hot springs, and the chance to reconnect as a family away from technology.” The resort’s appeal extends to multi-generational holidays, with grandparents often staying on the touring park while their children and grandchildren enjoy lodge accommodation.

Families value the opportunity to spend quality time together surrounded by nature. Set within 22 acres of beautifully landscaped grounds, Love2Stay offers panoramic views of the Shropshire Hills and Wales. Guests enjoy access to a bio swimming pool, splash pool and beach, a cinema, wellness services, and diverse outdoor activities.

Designed by Mr. Bebb to promote tranquillity and wellbeing, the resort aims to help guests “experience the grass between their toes.” Now featuring 27 lodges alongside touring caravan pitches, Love2Stay celebrates its eighth anniversary this May, continuing to deliver five-star luxury escapes for romantic retreats and family getaways alike.

NEW £1M STAFFS HOLIDAY DEVELOPMENT

Posted on August 2, 2023

NEW £1M STAFFS HOLIDAY DEVELOPMENT

ADAM BREAKSPEARE has decided to pitch the Oakland Holiday Park lodges at the top end of the market

Rising demand for holiday homes in rural Staffordshire has prompted a local family to create a new £1 million development on its long-established holiday park. Oakland Holiday Park, near the village of Brewood and close to the Shropshire border, says that sales enquiries have been booming since the end of pandemic.

Now the park is getting ready to open up a new phase of luxury lodges which are all located on the banks of the Shropshire Union Canal which runs through the grounds. Adam Breakspeare, whose family has owned the park for 35 years, says that although the investment is substantial, he is confident the demand will be there: “Many people took a holiday in Britain for the first time during the pandemic years, and clearly enjoyed the experience,” he says.

“Now many are looking to own a holiday home in tranquil countryside which they can enjoy throughout the year, both for short breaks and longer stays. “We have decided to pitch our new development at the top end of the market, and all of our new holiday lodges are fully equipped and furnished to the highest standard,” said Adam.

Starting at around £145,000, the lodges are for a limited period being offered with a free hot tub in which owners can unwind. Each also has its own exterior decking for al-fresco dining. Owners will have full use of Oakland’s extensive guest facilities which include an indoor pool and sauna, fitness suite, fishing pool, and friendly park bar serving snacks and meals.

The park is a previous overall winner of the Enjoy Staffordshire Tourism Awards in the parks category, thanks to its first-class standards and welcoming atmosphere. The wildlife-rich nine-acre grounds of Oakland, says Adam, are a haven for wildlife which the family encourages with a raft of conservation initiatives.

Rainfall is harvested for irrigating the many shrubs and flowers planted throughout the park, a lot of which have high nectar-bearing blooms which draw butterflies and honey bees. In addition, the family has installed many bird, bat and owl boxes, and provides heating for its pool with a highly efficient solar energy system.

BUSINESS BOOSTERS

Posted on May 10, 2023

BUSINESS BOOSTERS

Creating a themed holiday break can hike bookings, writes Judith Wojtowicz...

THIS ENORMOUS BEECH TREE, affectionately known as Lando, is perfect for tree climbing at Camp Wildfire in Kent

Themed breaks are a great way for holidaymakers to explore new things; to experience something different be it stargazing in Norfolk, learning to surf in Scotland or fishing in the Fens. Whether aiming at a family looking for a week of water sports, such as Willowholt Caravan Park, or a solo traveller escaping for a few days to a writing retreat alongside like-minded people at somewhere like Lumb Bank.

Many centre operators are exploring new ideas while also adding value for today’s cost-conscious consumer. Skelwith Fold Caravan Park in Cumbria brings keen walkers all year round where guests are now raising money for the local air ambulance service through their purchase of walking guides. Routes range from easily navigated low-level footpaths to more demanding ascents of the surrounding fells. “All the walks have been submitted by our guests and used by Skelwith as part of our marketing strategy,” said Henry Wild whose family owns the park.

Henry explained: “Many guests come here specifically to enjoy walking in these spectacular surroundings and our guides are much appreciated. The fact they are compiled by like-minded visitors helps create something of a bond between guests who are delighted to see their own walk realised in print when they next return.” Each guide costs just £1.50 and last year raised £2,675 for the charity. Discounted green fees are on offer at the family-owned Riverside Caravan Park which neighbours Bentham Golf Club in the Yorkshire Dales.

Thomas Marshall rescued the failing club in 2009, ‘taking a gamble’ to invest in his personal vision. The risk paid off as today golfers flock to the site which has earned an enviable reputation as one of the best appointed and most spectacularly sited courses in the UK. The park has expanded still further with the creation of a luxury glamping option called Wenningdale Escapes making it a genuine destination of choice for golf enthusiasts.

HENRY WILD came up with the walking guides charity initiative at his family owned Skelwith Fold Caravan Park

Pods and lodges, the latter available both for rent and sale, are dotted around the fairways, a unique location for visiting players while also attracting non-golfers who value the space and beautiful scenery. The project has developed into a unique business model, bringing unexpected and very welcome benefits. The park is seeing a trend among returning visitors to ‘trade up’ initially from renting a spot for their touring caravan to buying a static ‘caravan’ on site, and from there to purchasing a luxury lodge on the fairway.

Said Thomas: “Since buying the golf club our business has gone from strength to strength, with cross-over between the two sites. It has been a hugely exciting ride over the past 15 years and the hard work has paid off, thanks in no small way to the combined efforts of our amazing team.” Taking advantage of what is already available on site is also proving a successful strategy at Acorn Holiday Park in the Cambridgeshire Fens where fishing is the main attraction.

Co-owner Paul Stanton purchased Acorn and the adjoining Pisces Country Park just before the COVID lockdown, recognising the potential to create one big park. “With four well-stocked fishing lakes and situated close to the famous Welney Wildfowl and Wetlands Reserve, we definitely saw an opportunity as people are choosing to get back to Nature for short breaks,” said Paul. “We could see the market was changing as guests told us they want a UK holiday, somewhere to relax and with a variety of activities.

While fishing is a central part of our business plan, we are also exploring the potential of working closely with the Wetlands Trust to offer added value.” With Pisces already established as an award-winning fishing venue, Paul has seen a quick return on his investment having trebled the number of rental units at Acorn and upgraded site facilities. Specialist conservation work is ongoing to enhance the grounds and lakes and several families are now on their second or third visit.

SEE WHOOPER SWANS at Welney Wildfowl and Wetlands Reserve while staying at Acorn Holiday Park. Photo: Keith Suffling

DARK SKIES
The dark skies over Norfolk also bring returning visitors to Kelling Heath Holiday Park, where a programme of themed breaks includes Star Parties attracting hundreds of amateur and professional astronomers to get an uninterrupted glimpse of the Milky Way and the constellation of Orion, visible to the naked eye. To meet demand, ten premium pitches in a sheltered spot, were added last year exclusively designated for astronomers.

These events have become even more popular since the park was recognised as a 2-star accredited Dark Sky Discovery Site in 2017, unaffected by light pollution. To protect this natural phenomenon, lighting is restricted across the site through sensitive pitch planning and asset design. Guests are advised to bring toothbrush and torch when they come to stay! Kelling Heath gives many people their first true dark skies experience.

The ‘excitement and wonder on the faces of those marvelling at the majesty of the night sky’ at our Star Parties is something to behold, said Michael Timewell, director of park owner Blue Sky Leisure. As well as star parties, the park’s dedicated countryside team runs a series of activity breaks during school holidays with the emphasis on conservation and education, reflecting its relationship with the Kelling Heath Site of Special Scientific Interest (SSSI) which borders the park.

MAIN ARENA AT LAST YEAR’S INAUGURAL TORCHLIGHT Festival hosted by the Camping and Caravanning Club at Walesby Forest. Photo: Matthew Smith

Marketing manager Lucy Cook told us the importance of these events cannot be over-estimated. “Elevating the importance of Dark Skies, educating people on what to look for and supporting specialist groups in the pursuit of their interests is incredibly important to us as a business. All our activities align with our ethos of enjoying the outdoors, discovering Nature and spending time together.”

When it comes to choosing a themed holiday, trying something new outside your comfort zone or learning a new skill, Camp Wildfire probably comes close to having it all. Festival camping with a difference, this forest retreat in Kent is packed full of adventure, a unique experience offering an extraordinary 100 activities with music at night for those who want to party. Activities range from making cocktails and learning to fly the trapeze to hot air ballooning and tree climbing.

New ones are added every year including Camp Kindling for those who wish to bring children. The brainchild of two university friends, it has grown from a one-off summer camp which attracted 350 adults in 2015, to a significant player in the leisure sector attracting 3,000 people to each weekend event held during August and September. More than 40 per cent of guests are returning visitors with social media and word of mouth recommendation ensuring full capacity.

ENJOY THE MAJESTY of the night sky at Kelling Heath’s Star Parties in Norfolk. Photo: Andy Green

MAKING MEMORIES
Marketing manager Chris Rice reckons themed breaks are popular because it gives people a reason to take time out and do something totally different. “They are not just buying a holiday, they are buying joy and making memories. They can come back year after year and try something different. Camp Wildfire offers a low-stake investment in trying something they would never normally have either the opportunity, or the nerve, to try.

They can explore all their curiosities in a safe environment, which works for them and for us as a business.” For those who have the nerve to ride the waves, a stay at Surf Tiree in Scotland might be a good place to start. Self-catering accommodation is available alongside lessons from a team of professional instructors led by husband-and-wife team Marti and Iona Larg. Long stretches of beach with safe sea conditions provide the perfect setting for beginners of all ages, while kitesurfing and kayaking are also available.

After a two-year planning battle to set up their surf school, Surf Tiree has developed an enviable reputation. So much so that it is being considered as next year’s host for the Scottish National Surfing Championships. “It was tough in the early days, but we didn’t have the luxury of giving up as we had invested too much emotion and energy into the project,” said Iona. Board, wetsuit and all necessary kit is provided, and each instructor has no more than six-eight people in a group.

While this type of holiday is seasonal (April to October) and weather dependant, the beautiful Isle of Tiree has much to offer and year-round visitors can enjoy the wildlife, whale watching, basking sharks and lots more besides. When it comes to themed holidays there really does seem to be something for everyone. Geocaching in the Lake District, yoga in Wales, ‘witchy weekends’ in the Highlands, indoor bowls at Potters Resort, chess tournaments at Butlins, netball weekends in Shropshire, medieval weekends at Warwick Castle, orienteering in Norfolk… the choice is endless, and the potential is being increasingly recognised by independent owner/operators.

PROFESSIONAL SURFER and instructor Ben Larg rides the waves at Balevullin Beach on the Isle of Tiree.

The PR value of such events has also been recognised by the Camping and Caravanning Club. While individual member sites tend not to provide themed breaks, relying instead on visitors choosing a site depending on leisure activities available in the vicinity, the club has created its own themed event. Following a successful launch last year, the club is once again hosting a Torchlight Festival of Camping in Walesby Forest, Nottinghamshire (August 18th -21st).

Exclusive to club members the programme includes an impressive line-up of musical entertainment headlined by Sophie Ellis-Bextor and Will Young. At nightfall, an illuminated light trail will entice visitors into the forest to learn about the club’s 122-year history. A £20 day pass will enable guests to try their hand at outdoor activities such as archery and zip-lining while campers can keep up the club’s century-old tradition of ‘lighting up’ by decorating and illuminating their tents, caravans and motor homes.

It seems activity breaks such as this are especially appealing for those seeking two or three shorter holidays a year, perhaps combining a hobby with a few days away, or simply wishing to get away from stressful everyday life rather than the traditional dash to the sun for two weeks. From a business perspective they encourage repeat visitors for popular annual events and help maintain on and off-peak occupancy rates.

Record-Breaking Quarter

Posted on May 4, 2016

Record-Breaking Quarter

Fritton Lake

Fritton Lake

Hoseasons reported a record-breaking first quarter, posting seven of its best 10 booking days ever during the first three months of the year.

The company saw overall bookings increase by eight per cent compared to the same period in 2015. Lodges and Log cabin bookings were particularly strong, jumping 14.5 per cent and three and four-night short break bookings were also up, rising 11 per cent year on year, with short breaks now accounting for nearly 70 per cent of holidays sold.

Simon Altham, managing director of Hoseasons said: “These figures clearly demonstrate the continuing appeal of the UK luxury short break market for both families and couples looking for a safe, secure and convenient getaway only a short drive from home. Continued investment in the sector means standards of accommodation and facilities have never been so good.”

Vauxhall Park Strengthens Team

Posted on December 19, 2013

Amy Woodyatt, Marketing Manager with Vauxhall Holiday Park resident mascot Louie the Lion

Vauxhall Park Strengthens Team

Vauxhall Holiday Park in Great Yarmouth has strengthened its marketing and events team by appointing Amy Woodyatt as marketing manager.

Amy has eight years experience in PR and marketing and her new role will enhance how the five star park engages with its existing customers and reach out to new customers. She will be involved with advertising, social media, newsletter and PR campaigns, marketing short breaks and holidays to families and couples while also promoting the music weekend events held out of season.

Amy comments: “Vauxhall is celebrating its 50th anniversary next year so it is a very exciting time to join and as its school holidays at the moment we are extremely busy.

‘While we can keep holiday makers entertained whatever the weather due to our indoor facilities and all inclusive entertainment the heat wave this summer has prompted a surge of last minute breaks.

“We have also just launched two new music weekender events - Rock Stock in December and a Folk event in March, so busy times ahead’’.

Attracting a whopping 70,000 visitors a year to its 430 plus holiday homes including 48 chalets, Vauxhall Holiday Park is a five star holiday site that has been providing holidays and short breaks to families and couples since 1964.

The Indoor Water World, Splash Zone, Kids Clubs, Hideout Teenage Club, Louie’s Adventure Treehouse, Sports World, and all evening entertainment consisting of top cabaret acts, entertainment team shows, comedians and vocalists, is all included in the holiday price. Plus there is a separate adult only V-Lounge.