UK holiday park market

WATERPLAY THAT PAYS

Posted on May 5, 2026

SPLASH PADS, pools and waterslides from Ustigate Waterplay keep guests engaged, extending stays and boosting on-site spending.

Transform pools and splash pads into revenue-generating, family-focused experiences...

In today’s competitive UK holiday park market, waterplay is no longer just an amenity—it’s a revenue and engagement engine. Families increasingly seek immersive, inclusive, and weather-flexible experiences that entertain all generations.

Splash pads, tipping buckets, waterslides, and multi-level play structures aren’t just fun—they influence bookings, extend stays, and boost on-site spending. Children often lead the way in holiday decisions, letting parents know that a pool, splash pad, or waterslide can make or break the choice.

Waterplay encourages multi-generational interaction, screen-free fun, and memorable shared experiences. Inclusive designs, such as zero-depth splash pads, allow toddlers, grandparents, and everyone in between to join safely. Outdoor attractions thrive in sunny weather, while indoor facilities ensure year-round engagement, keeping guests active regardless of rain, wind, or cold.

Interactive water attractions also drive revenue. Guests spend more time on-site, returning for multiple sessions, which naturally increases secondary spend on food, drinks, and retail. Parks offering attractions for all ages maximise dwell time while creating communal fun that keeps families engaged throughout their stay.

FAMILIES MAKING MEMORIES on a zero-depth splash pad, where multi-generational fun brings everyone together at a UK holiday park.

Ustigate Waterplay delivers turnkey aquatic solutions that elevate the guest experience. Their Vortex Splashpad® collections, Elevations™ multi-level structures, waterslides, WaveSurfer, NinjaCross, and Vectory™ range provide thrills for everyone. The Safeswap™ system allows operators to refresh splash pads quickly, keeping attractions new and exciting at minimal cost.

Zero-depth designs reduce lifeguard requirements while providing rich sensory play, and partnerships with Vortex International and wiegand. waterrides ensure high-quality, durable products. Waterplay also creates opportunities for creativity and competition. NinjaCross courses, inflatable challenges, swimming lessons, and aqua aerobics foster engagement and unlock additional revenue streams.

Multi-generational play products like Vectory™ encourage grandparents, parents, and children to splash. For operators, the benefits of waterplay are clear: it drives footfall, increases dwell time, differentiates parks in a crowded market, and encourages repeat visits.

Ustigate Waterplay supports operators at every stage, providing full design, build, and maintenance services to ensure attractions are safe, inclusive, and designed to delight. In short, waterplay isn’t just fun—it’s a strategic asset. For holiday parks, it boosts revenue, engages guests, and transforms pools into profit-driving, family-focused destinations. Investing in high-quality waterplay ensures memorable experiences that keep families returning year after year.

Ustigate Waterplay
01322 424445
www.ustigatewaterplay.co.uk

SAY GOODBYE TO HARD WATER PROBLEMS

Posted on August 2, 2022

SAY GOODBYE TO HARD WATER PROBLEMS

THE LIMESCALE in hard water is damaging pipes, plumbing and appliances, unnecessarily increasing park maintenance costs.

 

The UK holiday park market has grown significantly as people turn to staycations for their family holidays. As more people search for the perfect holiday park for their break, parks in beautiful locations across the UK competing for customers are being adversely affected by hard water problems. The limescale in hard water is damaging pipes, plumbing and appliances, unnecessarily increasing park maintenance costs and leading to unwanted downtime. The damage scale does is not only the visible, physical damage to pipework and appliances, it can also damage your park’s reputation thanks to its unsightly appearance if it’s left to accumulate, harming your customer’s experience at your park.

Negative online reviews featuring dirty looking bathrooms or limescale laden tea can quickly influence people to choose a different holiday location or invest in another park when purchasing their dream holiday home. So how can you stop the scale-related business costs from mounting up and protect your holiday park from further scale damage? At Watts, we’ve developed the innovative KIWA-approved OneFlow® system to provide unrivalled protection from scale formation without the costs of traditional water filtration methods and it avoids introducing unnecessary chemicals or detergents into the environment.

WATTS HAVE DEVELOPED the innovative OneFlow® system to provide unrivalled protection from scale formation.

 

UNRIVALLED PROTECTION
It’s affordable to run as there are no associated electric or water costs. Plus, thanks to its simple system composition, it doesn’t need salt bags or other chemicals added to maintain it. All the vital minerals remain in the water, so it delivers great tasting water with its natural goodness plus, the lack of additives and chemicals mean it is suitable for any plumbing system, even septic tanks.

The compact, single cartridge system is easy to install and so efficient that, over time, it can help reverse existing scale problems on the plumbing system as well as extending its life without harsh chemicals. Juliana Paradello, OneFlow® Product Champion at Watts explains: “At Watts, we’ve been engineering innovative solutions through our expertise since 1874.We understand how proud you are of your holiday park and how hard your team works to ensure your customers to have the best experience, which is why we’re sharing the fantastic benefits that OneFlow® can bring to your park.”

“By efficiently removing the limescale deposits, OneFlow® can reduce maintenance costs on site as well as providing an additional revenue stream for park owners. It also helps to keep key areas easier to clean by removing unappealing limescale deposits from the water before it can build up on the plumbing or sink.” Paradello adds: “If you’d like to learn more about how OneFlow® can protect your business, visit our dedicated website at www.oneflow-watts.co.uk or contact me directly on Juliana.Paradello@wattswater.com I’ll be happy to demonstrate how we can protect your park from limescale damage.”

Watts Industries UK
Tel 01480 407074
www.wattswater.co.uk