guest satisfaction

RAISING THE BAR

Posted on May 6, 2026

MAJOR UPGRADES and new attractions are set to welcome guests at Highfield Grange and Vauxhall Holiday Parks in Spring.

Park Upgrades Keeping Guests Coming Back

In the highly competitive UK holiday park sector, the key to keeping guests returning season after season is continual reinvestment. Operators who regularly refresh their facilities, introduce new activities, and enhance the overall guest experience build loyalty, generate repeat bookings, and stay ahead of market expectations.

Modern holidaymakers increasingly seek parks that combine high-quality accommodation with engaging leisure, entertainment, and dining options. Failing to evolve can leave even established parks struggling to meet rising expectations. Innovation doesn’t always have to mean massive expenditure, but a well-thought-out investment strategy can transform a park’s appeal.

From upgrading play areas and leisure complexes to introducing new sports and interactive attractions, small and large enhancements alike contribute to guest satisfaction. Successful investments often have a dual purpose: elevating the visitor experience while supporting local employment and boosting regional tourism.

Operators who take a proactive approach to upgrades also position themselves strongly in awards, reviews, and media coverage, which further strengthens their reputation and revenue. In this issue, we look at some of the standout examples of investment and upgrades across the UK, from multi-million-pound leisure developments to creative re-imagining of classic park attractions, demonstrating how operators are keeping their parks fresh, exciting, and profitable.

“There is a strong argument for rethinking some of the attractions our industry has long provided – and Footgolf is a perfect illustration of this.” - James Loveridge, Highlands End Holiday Park

Parkdean Resorts - £50M Investment
Parkdean Resorts, the UK’s largest holiday park operator, is set to invest £50 million across its portfolio in 2026, focusing on both facilities and guest experiences. Highfield Grange Holiday Park in Essex and Vauxhall Holiday Park in Great Yarmouth will each receive £5 million in upgrades, introducing new attractions such as indoor adventure golf, upgraded high and low ropes courses, and immersive Bear Grylls escape rooms.

Existing Tots Zones are being expanded, and off-road driving ranges will offer activities for children aged four and over. A new sports bar concept, Hat-Tricks, will combine food and drinks with interactive indoor sports like darts and shuffleboard. Beyond enhancing guest experiences, the investment will generate up to 100 new jobs in the local communities.

Steve Richards, CEO, emphasises the importance of ongoing investment: “Guests return to us year after year because they trust us to deliver the quality and consistency they expect. We are committed to raising standards to remain at the forefront of the UK holiday market.” Parkdean Resorts’ record results and numerous Tripadvisor accolades reflect how a well-planned investment strategy pays dividends, reinforcing both brand reputation and customer loyalty.

INNOVATIVE AND FAMILY-FRIENDLY: Highlands End’s Footgolf course reimagines a classic park attraction.

Highlands End Holiday Park – Footgolf Innovation
Not all upgrades require huge budgets. At Highlands End Holiday Park in Dorset, marketing chief James Loveridge replaced the traditional pitch-and-putt course with an 18-hole Footgolf course in May 2024.

The result? More than 15,000 visitors have taken part, generating a twentyfold increase in revenue compared with the old course. The course, designed in-house using local suppliers for obstacles, ramps, and themed signage, combines fun with a family-friendly challenge, appealing to both children and adults.

Loveridge believes the success demonstrates that rethinking traditional attractions can refresh guest engagement and create new profit centres. The park’s recognition in the Dorset Tourism Awards highlights the value of innovative thinking combined with minimal investment.

BROTHERS PHIL AND TIM Brierley mark 60 years since their parents pioneered York House Leisure.

York House Leisure – Celebrating 60 Years with £1M Investment
York House Leisure, a family-run group in North Yorkshire, celebrated its diamond anniversary with a £1 million investment across its parks, including residential parks and the popular visitor attraction Monk Park Farm.

The upgrade included a new animal barn and enhancements to existing attractions. Brothers Phil and Tim Brierley, along with sister Heather, emphasise that the business philosophy of constant reinvestment keeps parks appealing while supporting local employment and community engagement. York House Leisure welcomes more than 80,000 visitors annually, and ongoing upgrades ensure both holidaymakers and residential park residents enjoy a high-quality, safe, and enjoyable environment.

These examples highlight that investment and upgrades are not just about adding attractions— they’re about maintaining standards, enhancing experiences, and building guest loyalty. Whether through multi-million-pound leisure complexes, innovative low-cost attractions, or ongoing enhancements to play areas and facilities, UK holiday park operators are demonstrating that reinvestment is essential for long-term success.

From large operators like Parkdean Resorts to family-run groups such as York House Leisure, the message is clear: staying ahead of guest expectations requires vision, creativity, and a commitment to continual improvement, ensuring visitors return year after year.

Highlands End Holiday Park
www.wdlh.co.uk

Parkdean Resorts
www.parkdeanresorts.co.uk

York House Leisure
www.yhlparks.co.uk

WINNING EXPERIENCES

Posted on May 6, 2026

TURNING RAINY DAYS into revenue opportunities across UK holiday parks.

How redemption arcades are transforming guest engagement across UK holiday destinations...

In today’s competitive hospitality and leisure industry, operators are under increasing pressure to boost guest satisfaction, extend dwell time and maximise on-site spend. One of the most effective—and often underestimated—solutions is the provision of high-quality indoor entertainment.

As the UK climate continues to deliver its fair share of unpredictability, the ability to offer engaging, all-weather attractions is no longer a luxury, but a necessity. For owners and managers of holiday parks, caravan parks, camping and glamping sites, indoor entertainment serves as a vital pillar of year-round appeal.

Families are no longer satisfied with seasonal offerings alone; they expect consistent, memorable experiences regardless of the weather. Rainy afternoons and cooler evenings present an opportunity rather than a challenge—an opportunity to draw guests into vibrant indoor spaces filled with laughter, excitement and nostalgia.

At the heart of this indoor entertainment renaissance lies the enduring charm of arcade amusements. From the unmistakable sound of coins cascading through machines to the anticipation of tickets spilling out after a winning game, arcades continue to captivate all generations.

AN ARCADE HUB where multi-generational guests make lasting memories.

In particular, nostalgic coin pushers have seen a remarkable resurgence, appealing not only to children discovering them for the first time, but also to parents and grandparents reliving fond memories of seaside holidays. Coin pushers offer a simple yet highly engaging gameplay experience.

The tactile nature of inserting coins, timing the drop and watching the gradual build-up towards a potential win creates a sense of suspense that digital-only entertainment often struggles to replicate. For operators, these machines deliver strong and consistent returns, while requiring minimal supervision—making them a smart investment for busy holiday environments.

Complementing coin pushers is the ever-popular redemption arcade model, where gameplay is rewarded with tickets that can be exchanged for prizes. This format taps into a powerful psychological driver: the pursuit of a tangible reward. Whether it’s a small toy, a novelty item or a larger aspirational prize, the ticket system encourages repeat play, longer stays and increased spend per visit.

Crucially, it also creates a shared family experience, as children and adults alike collaborate—or compete—to accumulate tickets. A well-designed arcade space can quickly become a focal point of any holiday park. Bright lighting, engaging soundscapes and a mix of classic and modern machines create an atmosphere that draws guests in and keeps them entertained for hours.

WHERE FRIENDLY COMPETITION meets unforgettable holiday experiences.

Importantly, it also provides a reliable indoor option that operators can promote during off-peak seasons, helping to stabilise revenue throughout the year. Supporting operators in delivering these experiences is UK Amusement Supplies, a trusted name within the industry. With more than 15 years of experience, the company has established itself as one of the leading suppliers of redemption tickets across the UK and Europe, alongside innovative solutions designed to streamline and enhance arcade operations.

“Eyes on the prize” perfectly encapsulates the role that redemption systems play in modern amusement environments. From high-quality tickets to intuitive software, UK Amusement Supplies provides a comprehensive range of products tailored to the needs of operators of all sizes. Their expertise, shaped by working with some of Europe’s largest family entertainment centres, ensures that clients benefit from both reliability and value.

The company’s redemption tickets are produced to the highest standards, featuring double-sided designs, barcoding and sequential numbering. Manufactured using high-quality paper and offering excellent print resolution, these tickets are built for durability and performance in high-traffic environments.

Operators can choose from a wide range of generic designs held in stock for rapid delivery, or opt for custom-designed tickets that reflect their brand identity—an option that comes with no set-up costs when minimum order quantities are met. Beyond tickets, UK Amusement Supplies continues to innovate with products such as the popular “Ticket Monster Ticket Eater.”

HIGH-QUALITY redemption tickets designed for performance and durability.

This eye-catching machine transforms the simple act of counting tickets into an engaging experience in its own right, with high-definition animations and vibrant colours capturing the attention of players. Its success has led many operators to upgrade older machines, with a new model already anticipated for Autumn 2026.

Equally significant is the company’s free prize-shop software, a practical solution designed to bring greater control and efficiency to redemption operations. Easy to use and cost-effective, it enables operators to enhance security, track performance and manage inventory without the need for complex or expensive systems.

For many sites, this software has become an essential tool in maximising the profitability of their arcade offering. Ultimately, the integration of nostalgic coin pushers, ticket-based redemption games and modern support systems creates a compelling indoor entertainment proposition. For holiday park operators, the benefits are clear: increased guest satisfaction, stronger secondary spend and a more resilient business model that performs across all seasons.

As the expectations of holidaymakers continue to evolve, those who invest in engaging indoor experiences will be best positioned to stand out in a crowded market. By combining the timeless appeal of arcade fun with the expertise and products offered by industry specialists like UK Amusement Supplies, operators can ensure that their guests remain entertained, whatever the weather—and keep them coming back year after year.

UK Amusement Supplies
01253 868 868
www.ukamusementsupplies.co.uk

BOOSTING POOLSIDE RETAIL AT PRIMROSE VALLEY

Posted on May 6, 2026

Splash About partners with 85% of UK holiday parks, including Haven, Parkdean Resorts, and Center Parcs, helping operators turn poolside spaces into high-impact retail environments. Their approach, described as ‘retail theatre,’ combines strategic merchandising, targeted product ranges, and visually engaging displays to drive impulse purchases while enhancing the overall guest experience.

At Haven’s Primrose Valley in Yorkshire, Splash About delivered a fully bespoke poolside retail concept that integrates seamlessly with the guest journey. Character-led displays, tailored product selections, and a carefully considered layout optimise footfall flow, creating a space that is both functional and visually compelling.

Within six weeks of launch, retail sales at Primrose Valley rose by 27% compared to the same period in 2024, highlighting the commercial impact of a well-executed strategy. From swimwear and goggles to themed merchandise, Splash About helps operators maximise revenue opportunities while enhancing guest satisfaction.

Splash About
01472 236465
www.splashabout.com

TURN YOUR WIFI AND BROADBAND SERVICES INTO PROFIT AND ENGAGEMENT

Posted on February 10, 2026

We hear from Kendal Stacey, Holiday Parks & Leisure Lead, Wifinity

I work with 4/5 of the UK’s largest holiday park operators, including Parkdean Resorts, Butlins and Haven. One topic keeps coming up. With tax, business rates, utilities, staffing and supplier fees rising, parks want to make every asset work harder.

Connectivity is one of those assets, delivering commercial returns when set up in the right way. Look beyond basic guest WiFi and towards the potential of your network as an income generator, an operational tool and a differentiator. This article shows how it can support your commercial goals.

Your connectivity affects booking decisions, guest satisfaction, spend on site and the workload for your reception team. Some parks create direct revenue through tiered or upgraded packages. Others drive indirect returns like better loyalty, increased venue footfall, longer dwell times, smoother digital journeys or reduced strain on reception teams.

CONNECTIVITY OPTIONS:
1 Basic or traditional WiFi A small number of outdoor access points create a simple mesh. It’s easy to install and is enough for very small parks with low demand. Performance drops at peak times, indoor coverage is patchy and it’s unreliable for streaming or remote work.

2 Park-wide professionally managed network A purpose-designed network with consistent coverage across the park and units. Handles many devices, supports streaming and work use, cuts your support burden using central management. Larger operators choose this.

3 In-unit broadband Each unit gets its own router or customer premises equipment for a private, home-style connection. Works well where predictable performance matters – lodge owners or long-stay guests. Supports tiered or premium packages. Backhaul is critical in every case. You’ll have several options like private 5G, fibre or fixed wireless access.

COMMERCIAL OPTIONS:
• Free access for all: Simple to communicate. Removes barriers for guests.
• Freemium. Basic free access with optional paid upgrades.
• Paid only. Be mindful that most visitors expect basic free access.
• Revenue share. A supplier like Wifinity, owns and manages the network.

Income from paid passes is shared. Different parks choose differently based on layout, guest type and commercial priorities. We consider things like terrain, accommodation mix, guest behaviour and operational goals.

That context usually points to the right model. At Parkdean Resorts, for example, we moved from a mix of legacy systems to a consistent managed network with in-van routers and structured backhaul. The focus wasn’t on headline speeds but on stable coverage and reducing support issues, which also enabled digital services. If you’re reviewing connectivity ahead of the season, start with what you want the network to deliver for users and the right model becomes easier to choose.

Please click here for more information.

STABLE, FAST, AND PROFITABLE: the right network can transform your park’s guest experience and commercial returns.

HOLIDAY PARKS URGED TO ENTER 2026 UK POOL & SPA AWARDS

Posted on February 10, 2026

Holiday Parks, Caravan Parks & Hospitality Sites with swimming pools, spas, or wellness facilities are being encouraged to enter the 2026 UK Pool & Spa Awards, following a spectacular showcase of innovation at this year’s event.

The 15th edition of the awards, hosted by water leisure specialists Waterland Media, saw 250 entries from 75 companies, celebrating excellence in pool, spa, hot tub, and wellness design. Categories ranged from One-Piece Pool Project of the Year to Swim Spa Project of the Year, Energy Efficient/Eco Award, and Health & Wellness Project of the Year.

“The industry continues to raise the bar every year, with customer experience and wellbeing at the heart of design and innovation,” said Christina Connor, Managing Director of Waterland Media, publishers of Pool & Spa SCENE magazine. “We champion the companies, individuals, and products that are shaping the sector and inspiring a new era of home and commercial leisure facilities.”

This year’s awards highlighted the growing demand for wellness features that combine fitness, leisure, and family enjoyment. Popular trends include compact swim spas, quick-build one-piece pools, smart swim jet technology, and eco-efficient installations, alongside saunas and fire-and-ice wellness experiences.

Among the winners, Kelling Health Holiday Park in Norfolk, designed by Newson Pools, took home the prestigious Holiday Park Pool of the Year award, showcasing a combination of innovative design, energy efficiency, and guest-focused features. Other top performers included Buckingham Pools, Essex’s Aquascapes, Surrey’s Tanby Swimming Pools, and Northern Ireland’s Starview Hot Tubs & Outdoor Living.

For holiday parks, an award-winning pool or spa is more than a facility – it’s a key differentiator, enhancing guest satisfaction, increasing bookings, and supporting premium rates. Parks with pools, spas, or wellness suites are encouraged to enter the 2026 UK Pool & Spa Awards to gain recognition for high standards, design excellence, and operational innovation.

Full details and entry information are available at www.ukpoolandspaawards.co.uk

FROM SWIM SPAS TO LUXURY POOLS, recognition at the UK Pool & Spa Awards highlights the facilities that elevate guest experiences and boost bookings

PREMIUM SUSTAINABLE GUEST TRANSPORT FOR MODERN HOLIDAY PARKS

Posted on November 11, 2025

Holiday park operators know that first impressions matter – and when it comes to moving guests in comfort and style, it doesn’t get better than the Toro Vista. Vista is Toro’s new all-electric passenger vehicle, designed with the modern leisure sector in mind.

Whether for transporting people across large resorts or connecting different facilities, the Vista range offers a premium experience that will impress guests and reflect well on your business. Smooth, electric and eco-friendly At the heart of the Vista are two HyperCell lithium-ion batteries, with the option of an additional third to ensure all-day dependability.

This advanced technology delivers all the benefits of electric power – less noise and vibration, zero emissions and simplified maintenance – with the industry-leading reliability that Toro is known for. For operators, that means fewer disruptions and reduced running costs, while guests can enjoy a smoother, quieter and environmentally responsible ride.

A beautiful, customisable design Vista combines elegant lines with a sleek finish, creating a people carrier that fits perfectly in any holiday park looking to stand out. The durable TPO plastic body can be painted, wrapped or customised with decals, allowing operators to easily add their logos, strengthen their brands and elevate the look of their fleet.

Built for comfort, resilience and versatility Available in four, six or eight-passenger models, the Vista is adaptable to a wide range of needs. Its sleek design and sturdy build quality make it a durable long-term investment that enhances both operational efficiency and guest satisfaction. And what’s best, the Vista is also a joy to use.

Independent suspension, generous legroom and ergonomic seating ensure every journey is smooth and comfortable for both guests and drivers. Practical touches – from ample storage to an electronically controlled parking brake that engages automatically – add to its ease of use.

Superior guest experience The Vista is already making an impression at one of the world’s most prestigious golf clubs. At Royal Portrush, specially branded Vista vehicles are now in use transporting members and guests between the course and the club’s luxury accommodation, The Rosses.

According to the team, the vehicles not only look brilliant but have significantly improved the overall guest experience. See the Toro Vista in action Want to know more? Holiday park and resort operators will have the chance to see Vista first-hand at the Holiday Park & Resort Innovation Show on 5–6 November at the Reesink UK stand HP 810.

Reesink Turfcare
01480 226 800
www.reesinkturfcare.co.uk

THE UK’S BIGGEST TOURISM & LEISURE EVENT RETURNS

Posted on November 4, 2025

Taking place on 5-6 November 2025, NEC Birmingham...

The Land Leisure & Tourism Show is the UK’s largest event dedicated to holiday parks, leisure, attractions and rural businesses. Welcoming over 400 exhibitors and thousands of visitors, the show provides a creative space where you can gather ideas and learn from other experts in the field.

Whether you’re an established industry professional seeking fresh concepts or a newcomer looking to maximise your land’s potential, this event provides a unique platform for networking, learning, and innovation.

A HUB FOR INDUSTRY GROWTH AND INSPIRATION
This year’s show brings together three sectors under one roof, Holiday Parks, Family Attractions and Resorts, and Hospitality, creating an unmissable opportunity to explore the latest trends, connect with leading suppliers, and discover innovative solutions to enhance your business.

Plus with the Farm Business Innovation Show running alongside, farmers and landowners can access even more expert guidance on diversification and land optimisation.

EXPERT-LED SEMINARS & INDUSTRY ROUNDTABLES
Gain valuable insights from industry experts through a packed schedule of seminars, workshops, and discussion panels. The show’s keynote, Geoffrey Smith, CEO of Meadow Bay Villages, will open with a fresh perspective on the UK holiday park sector, rethinking the holiday experience through innovation and investment.

Expect thought-provoking discussions, covering key issues, trends, and opportunities that will shape the future of land, leisure, and tourism. This unique platform provides both professionals and newcomers in the industry the opportunity to network, learn and explore new opportunities.

Gain valuable insights from industry experts through a packed schedule of seminars, workshops, and discussion panels.

NEW FOCUS ON HOSPITALITY & VALUE-ADDED SERVICES
For 2025, we’re placing an even stronger emphasis on hospitality offerings, helping holiday park operators and rural businesses expand their services and increase profitability.

Expect tailored insights into enhancing guest experiences, adding premium facilities, and implementing effective marketing strategies to drive success.

YOUR OPPORTUNITY TO CONNECT & GROW
Whether you’re looking to source new products, gain expert advice, or network with industry leaders, the Land Leisure & Tourism Show is the must- attend event to take your business to the next level.

Join us on 5-6 November 2025 at NEC Birmingham and be part of the UK’s most influential event for the tourism sector.
Scan the QR code to register for your free ticket today!

SPEAKERS NOT TO MISS!

MEADOW BAY VILLAGES REIMAGINING THE UK HOLIDAY PARK EXPERIENCE
05 Nov 2025 @ 10:00 - 10:30
Land, Leisure & Tourism Theatre

Geoffrey Smith, CEO of Meadow Bay Villages, opens the Land Leisure Tourism Show with a fresh perspective on the UK holiday park sector.

Discover how Meadow Bay is rethinking the holiday experience through innovation and investment and explore the opportunities shaping the future of holiday parks and rural leisure.

THE REAL COST OF ENERGY METERING - HEAR FROM PARKS WHO HAVE MADE THE SWITCH
05 Nov 2025 @ 10:00 - 10:30
Land, Leisure & Tourism Theatre

Join industry leaders and park owners as they share their real experiences with energy metering.

From reducing costs to improving guest satisfaction, hear first-hand what works, what doesn’t, and how.

HOW GULLIVER’S WORLD IS SHAPING TOMORROW’S ATTRACTIONS - JULIE DALTON, MANAGING DIRECTOR - GULLIVER’S THEME PARK RESORTS
06 Nov 2025 @ 10:00 - 10:30
Land, Leisure & Tourism Theatre

In this opening address, Julie Dalton, Managing Director of Gulliver’s Theme Parks and Resorts group, which includes Gulliver’s World, shares the journey of the independent, family-run theme park group as it adapts to shifting visitor expectations and industry challenges.

From launching immersive events and unique guest experiences to navigating changing leisure trends, Julie offers a behind-the-scenes look at how Gulliver’s has evolved its offer while staying true to its core values of affordability, accessibility, and family-first fun.

THIS YEARS MUST-SEE EXHIBTORS INCLUDE: TOP TEN

 

 

HIGHLAND HOLIDAYS

Posted on July 31, 2025

Highland Holidays prides itself on delivering unforgettable holidays in the most iconic and beautiful parts of Scotland. Led by the Campbell family, with Andrew and Emily at its helm, Highland Holidays operates three holiday parks across the Scottish Highlands and Argyll: Ben Nevis Holiday Park situated close to Fort William, Oban Holiday Park on the scenic west coast, and Tyndrum Holiday Park, nestled in the heart of the Highlands.

Ben Nevis Holiday Park opened in 2020, shortly before the world faced its first lockdown. Undeterred, the Campbell family used the time wisely to set about transforming the park into a contemporary and quality destination that offers its guests exceptional access to the incredible beauty of the Scottish Highlands.

Ben Nevis Holiday Park is just ten minutes away from the Outdoor Capital of the UK, Fort William. With a location literally in the foothills of Ben Nevis itself, hikers and outdoor adventurers would be hard pressed to find a better basecamp for a holiday. The broad choice of accommodation with 15 accommodation types means that the park has wide appeal.

Guests can choose from standard and hot tub lodges, caravans, camping pods, as well as touring and camping pitches. Common across all accommodation types are the spectacular mountain views! In 2023 & 2024, Ben Nevis Holiday Park won the Hoseasons Diamond Award for ‘Relax and Explore – Scotland’.

HIGHLAND HOLIDAYS aim to create an authentic Scottish experience for their guests.

The park has been widely praised for the high quality of its accommodation and outstanding guest satisfaction. “Being a family-owned, independent group deeply rooted in the Scottish Highlands gives us a unique advantage,” explains Andrew Campbell, Director.

“We truly understand the local landscape and culture, and we use that insight to craft truly memorable guest experiences. We’ve turned potential challenges into opportunities - for example, the growing demand for diverse accommodation has led us to expand our offerings, from spacious hot tub lodges to rugged camping pods, catering to both comfort-seeking travellers and adventure lovers.”

In 2022, the Campbell family acquired Tyndrum Holiday Park (formerly Pinetrees Caravan Park) and set about modernising it. Positioned on the West Highland Way, this park primarily offers holiday and short-stay accommodation for walkers and road trippers, with 11 different accommodation types on offer.

The park’s location is the perfect stopover for those travelling through to Glencoe, Oban or the Scottish islands, but its stunning setting also makes it ideal for a longer stay. The hot tub pods are a standout feature, offering guests a luxurious glamping experience in a picturesque Highland setting. Holiday home ownership is also on offer with a range of modern lodges and caravans available.

BEN NEVIS HOLIDAY PARK has an outstanding location in the foothills of Ben Nevis itself

A mix of holiday rental accommodation and holiday home ownership is also on offer at Highland Holidays’ most recent investment – Oban Holiday Park (previously known as Gallanach Caravan & Camping Park), which opened in July 2023. This stunning park has a prime location on the scenic west coast, overlooking the Isle of Kerrera and Oban Bay.

Oban Holiday Park offers an impressive 16 different accommodation types but there is a focus on providing high-specification lodge experiences. “We introduced luxury waterfront hot tub lodges at Oban,” explains Andrew Campbell. “Now the primary accommodation on the park, these lodges offer front- row views of the sea, stylish interiors, spacious decking with a private hot tub, and direct access to some of Scotland’s most stunning sunsets - perfect for couples or small groups seeking comfort, relaxation, and a view.”

Another new development on the park is a series of four-bedroom hot tub lodges. Recently introduced, these spacious, premium lodges are ideal for families or groups. Featuring modern interiors, open-plan living areas, private hot tubs, and outdoor decking, the new lodges offer a high-end retreat in a coastal setting.

Holiday home buyers can choose from a selection of stylish new lodges and static caravans. Ownership at Oban offers the opportunity to return time and again to a personal coastal retreat in one of Scotland’s most scenic locations, with the option to sublet when not in use. More exciting new additions at Oban Holiday Park are in the plans for the coming years.

LUXURY WATERFRONT Hot Tub Lodges offer front-row views of the sea and stunning sunsets

The holiday parks business comes with its fair share of challenges – from changing guest expectations to increased competition and the need for sustainable tourism. Highland Holidays has responded by staying true to their core strengths while continuously evolving to meet modern demands. Their business model hinges on quality informing every aspect of the guest experience, as well as a keen understanding of what modern holidaymakers seek.

Each park is pet-friendly, family-friendly, and designed to offer both adventure and relaxation in equal measure. “With multiple parks, our focus is on maintaining consistently high standards across every touchpoint,” explains Andrew Campbell.

“We aim to create memories that last a lifetime through exceptional customer service, carefully selected park locations in stunning natural surroundings, and a range of high-quality amenities and accommodation to suit every guest.” There’s more than a nod to sustainability and seamless integration with those stunning surroundings too.

TOURING AND CAMPING options are also available at Oban Holiday Park.

Oban Holiday Park gets its water supply from nearby hillside springs, making it a particularly environmentally friendly choice. Tyndrum Holiday Park is surrounded by pine forests, home to a variety of wildlife, and offers a children’s quiz to encourage early adoption of eco-responsibilities.

At Ben Nevis Holiday Park, Campbell’s Café serves meals made with locally sourced ingredients, giving visitors a chance to enjoy delicious native Scottish cuisine. Through Highland Holidays, the Campbells are particularly proud to present an authentic Scottish experience for their guests, set against breath-taking landscapes and rich cultural heritage.

“With travellers now prioritising flexibility, pet-friendliness, and multi-generational appeal, we’ve designed our parks to be inclusive and adaptable,” says Andrew Campbell. “Highland Holidays embodies the spirit of togetherness. As a family-run business we truly recognise the importance of family time and the joy of shared experiences. Our mission is to offer our guests unforgettable family holidays in Scotland.”

Highland Holidays
0333 188 1930
www.highlandholdiays.com

10 EXPERT TIPS FOR DESIGNING A LUXURY LODGE

Posted on July 31, 2025

With nearly four decades of experience, timber lodge specialists Pinelog Ltd have helped shape some of the UK’s most stylish and successful holiday park accommodation. Their expert design team has shared ten essential tips for creating a luxury lodge that delivers comfort, visual appeal and long-term guest satisfaction.

1. KNOW YOUR AUDIENCE
Design decisions should start with a clear understanding of your target market. One-bedroom retreats with hot tubs or saunas suit couples, while families seek larger lodges with open-plan layouts. Pet-friendly additions like boot rooms and dog showers are increasingly in demand.

2. PRIORITISE SUSTAINABLY
Guests are more eco-conscious than ever. Using responsibly sourced timber, adding renewable energy systems and prioritising insulation all reduce environmental impact and operational costs.

3. HEAT EFFICIENCY
To extend the rental season, modern heating solutions like panel heaters or wood burners should be paired with top-grade insulation.

4. MAXIMISE NATURAL VIEWS
Lodges should feel connected to their setting. Floor-to-ceiling windows and well-placed glazing bring in light and scenery, enhancing guest wellbeing.

5. DESIGN SMART LAYOUTS
A flowing kitchen-dining-lounge “triangle” supports social interaction and suits a wide variety of users, from couples to multigenerational families.

6. INVEST IN BEDROOM COMFORT
Spacious bedrooms with ample storage are a must, even in compact designs. Guests staying longer appreciate thoughtful design.

7. MAKE BATHROOMS BRIGHT
Smart storage, walk-in showers and features like skylights help small bathrooms feel luxurious and practical.

8. HIGH-QUALITY INTERIORS
Durable and attractive materials extend the lifespan of your lodge. High-spec finishes improve resale value and require less maintenance.

9. USE LOW-MAINTENANCE EXTERIORS
Pinelog - bedrooms with storage and pace Natural materials such as timber, ceramics and metal age well and maintain kerb appeal over time with minimal upkeep.

10. DESIGN FOR PURPOSE
Lodges for personal use can reflect individual taste, while rental lodges benefit from neutral palettes, robust finishes and ease of maintenance. Always design with the end-user in mind. Pinelog’s designs are renowned for their timeless style, comfort and robust performance.

Whether you’re looking to add new accommodation or start a holiday park from scratch, their expert guidance ensures every lodge delivers long-term value and guest satisfaction.

Pinelog Ltd
01246 942842
www.pinelog.co.uk/holiday-park-expertise/