guest satisfaction

MAKING WAVES

Posted on August 3, 2026

ADVENTURE AWAITS on Ustigate Waterplay’s Vortex Elevations™ pirate ship, where imaginative aquatic play helps holiday parks create unforgettable family memories.

Why swimming pools remain a vital investment for holiday parks...

Creating memorable guest experiences is essential for holiday parks seeking to attract new visitors and encourage repeat bookings. While accommodation and entertainment remain important, high-quality swimming pools consistently rank among the most valued facilities for families.

Heated indoor pools extend the season by providing year-round recreation, while outdoor pools and splash attractions become focal points during warmer months. Freshwater Beach Holiday Park in Dorset, for example, promotes its heated pools as one of its key family attractions.

Swimming pools offer benefits beyond recreation. They provide spaces where families can relax, exercise and spend quality time together while helping parks strengthen their competitive position and encourage repeat visits. Well-designed aquatic facilities become destination attractions in their own right.

RECENTLY REFURBISHED, the Cascades Tropical Adventure Pool is one of Ruda Holiday Park’s standout family attractions.

DESIGNING SAFE, EFFICIENT AQUATIC FACILITIES
Successful pool design prioritises safety, accessibility and efficient guest flow. Clear lifeguard visibility, well-planned circulation between pools and changing areas, and inclusive layouts all contribute to an enjoyable visitor experience.

Operating a swimming pool also requires robust management. Water quality should be maintained in line with PWTAG guidance through regular monitoring of disinfectant levels, pH and filtration.

Operators should have a Pool Safety Operating Procedure (PSOP), suitable risk assessments and appropriately qualified lifeguards where required. Pool covers also improve efficiency by retaining heat and reducing debris, helping lower maintenance costs.

INTERACTIVE WATER FEATURES create safe, engaging environments where families can play together.

CREATING VALUE THROUGH AQUATIC PLAY
Modern guests increasingly expect more than a traditional swimming pool. Interactive water play, sensory features and exciting attractions appeal to a wide range of ages while encouraging confidence in the water.

Multi-level play structures such as Vortex Elevations™ transform pools into immersive play environments with climbing elements, sprays, tipping buckets and interactive features. Their greatest advantage is the ability to entertain large numbers of guests within a compact footprint while offering activities suitable for toddlers through to older children.

This allows families with children of different ages to enjoy the attraction together, enhancing the holiday experience.

SEARLES LEISURE RESORT In Hunstanton, Norfolk, is proud of its excellent swimming pool facilities.

THE ENDURING APPEAL OF WATERSLIDES
Flumes remain among the most popular attractions in any swimming facility. Their combination of excitement, adventure and friendly competition makes them particularly attractive to families and teenagers.

Working with wiegand.waterrides, Ustigate Waterplay designs and installs stainless steel and fibreglass waterslides that meet European safety standards while incorporating engaging features and interactive elements. Adding a modern flume can significantly increase the appeal of a holiday park’s aquatic offering.

AWARD-WINNING LADRAM BAY Holiday Park creates unforgettable holiday memories with its family-focused pool and splash facilities

INCLUSIVE SPLASH PADS
Splash pads provide an accessible, inclusive water play experience for guests of all ages and abilities. Barrier-free access, ground-level play features and interactive water effects enable children, parents, grandparents and wheelchair users to enjoy the attraction together.

Unlike conventional pools, splash pads operate without standing water, reducing drowning risk and, subject to site-specific risk assessments and operating procedures, removing the need for lifeguard supervision. They also require less water than traditional pools.

Smaller installations may use flow-through systems that allow water to be reused for irrigation, while larger sites can benefit from recirculation systems that treat and recycle water in line with PWTAG guidance. Through its long-standing partnership with Vortex International, Ustigate Waterplay offers more than 150 Splashpad® products, enabling bespoke aquatic play areas tailored to each holiday park.

“Our aim has always been to create amazing memories with first-class facilities, and I think our splash zone comes right up to the mark!”

FRESHWATER BEACH HOLIDAY PARK
Freshwater Beach Holiday Park recently transformed its aquatic facilities by replacing a single-lane waterslide with a three-lane racer flume and installing a Vortex Elevations™ play structure featuring climbing activities, spray bars, cascading water effects and a tipping bucket.

Swimming Pool Manager Tristan Brookes commented: “Working with Ustigate Waterplay has been an absolute pleasure from start to finish. Their team was professional, efficient and flexible throughout the project, delivering outstanding results that exceeded expectations in both aesthetics and functionality.”

The redevelopment demonstrates how modernising existing facilities can broaden appeal across different age groups while encouraging longer stays and repeat use.

USTIGATE WATERPLAY supplies waterslides that remain among the most popular holiday park attractions, combining excitement, adventure and family fun.

LADRAM BAY HOLIDAY PARK
Award-winning Ladram Bay combines a heated indoor swimming pool with interactive splash features and seasonal outdoor water play, providing year-round aquatic entertainment for families.

Director Zoe House said: “Our aim has always been to create amazing memories with first-class facilities, and I think our splash zone comes right up to the mark!”

AWARD-WINNING LADRAM BAY Holiday Park creates unforgettable holiday memories with its family-focused pool and splash facilities

LOOKING AHEAD
Swimming pools remain one of the strongest investments available to holiday park operators. When complemented by aquatic play structures, waterslides and splash pads, they become destination experiences that appeal to guests of all ages.

Projects at Freshwater Beach and Ladram Bay demonstrate how thoughtful investment in water play can enhance guest satisfaction, differentiate parks in a competitive market and create memorable family experiences that encourage visitors to return year after year.

Freshwater Beach Holiday Park
www.freshwaterbeach.co.uk

Ladram Holiday Park
www.ladrambay.co.uk

Ruda Holiday Park
www.johnfowlerholidays.com/devon-holiday-park/ruda-holiday-park

Searles Holiday Park
www.searles.co.uk

Ustigate Waterplay
www.ustigatewaterplay.co.uk

FRESHWATER BEACH HOLIDAY PARK’S upgraded aquatic facilities, developed with Ustigate Waterplay, demonstrate how investment in water play can create memorable guest experiences for all ages.

DESIGNED FOR ADVENTURE

Posted on August 3, 2026

INVESTMENT IN HIGH-QUALITY outdoor play can help holiday parks improve guest satisfaction, encourage longer stays and generate repeat visits.

Innovative play equipment is helping holiday parks create exciting spaces that children love and parents remember...

Outdoor play continues to be one of the most valued facilities within holiday parks, caravan parks and campsites. For today’s guests, particularly families with young children, a well-designed play area is no longer simply an added extra – it has become an important part of the overall holiday experience.

As competition across the UK holiday park sector continues to grow, operators are increasingly looking at ways to differentiate their parks, encourage longer stays and generate repeat bookings. Investment in high-quality outdoor play can help achieve all three.

A thoughtfully designed playground creates a focal point for families, gives children the freedom to explore and socialise, and allows parents to relax knowing their children are enjoying a safe, engaging environment. Modern playgrounds have evolved far beyond the traditional swings and slides.

QUALITY OUTDOOR play is an investment in guest satisfaction, repeat bookings and long-term park appeal.

Today’s designs are centred around creating immersive experiences that encourage imaginative play, physical development and inclusive participation. Themed equipment, natural materials and interactive features all help create destinations within destinations, encouraging children to return time and again throughout their stay.

For holiday parks, there is also a commercial benefit. Attractive play facilities help strengthen a park’s marketing, improve guest satisfaction and increase positive online reviews. They provide valuable opportunities for families to spend more time on-site, supporting secondary spend across cafés, restaurants and other leisure facilities while reinforcing the overall guest experience.

One manufacturer helping parks create these memorable spaces is Proludic, whose innovative playground designs are found in destinations around the world. A fantastic example is Dunningham Park Playground in Australia, where Proludic has transformed a community play space into a vibrant celebration of coastal life.

THE COASTAL-INSPIRED playground at Dunningham Park demonstrates the power of imaginative design.

One of the playground’s standout attractions is the Surf Van Springer (Product Reference J951®). Inspired by beach culture and surfing, the colourful play vehicle immediately captures children’s imagination, inviting them to jump aboard and create their own seaside adventures. Beyond its visual appeal, the Surf Van Springer has been carefully engineered to support children’s physical development.

Its gentle rocking movement helps improve balance, coordination and gross motor skills while providing an exciting yet safe play experience. Designed to accommodate up to ten children at once, it also promotes cooperation, communication and social interaction through shared imaginative play.

Suitable for children aged two years and above, the equipment demonstrates how themed play can deliver both entertainment and developmental value. Rather than simply providing somewhere to play, it creates memorable experiences that connect children with the character of their surroundings. This approach offers plenty of inspiration for UK holiday parks, particularly those located in coastal destinations.

CREATING DISTINCTIVE play environments helps holiday parks strengthen their family offering and brand identity.

Parks across Cornwall, Devon, Dorset, Wales, East Anglia and Scotland already benefit from their proximity to beaches and seaside attractions. Incorporating surf-inspired or coastal-themed play equipment can strengthen that identity, creating a stronger sense of place while giving families another reason to choose one destination over another.

Themed playgrounds also photograph exceptionally well, providing eye-catching content for websites and social media while encouraging guests to share their own holiday memories online. In an increasingly digital marketplace, these visual experiences can become valuable marketing assets in their own right.

As guest expectations continue to rise, investment in outdoor play should be viewed as a long-term enhancement rather than a simple facility upgrade. Durable, inclusive and imaginative equipment helps future-proof parks, supports family-focused tourism and reinforces a commitment to providing exceptional guest experiences.

INNOVATIVE PLAYGROUNDS don’t just entertain—they become memorable attractions that enhance the overall visitor experience.

Whether creating an entirely new playground or refreshing an existing space, choosing equipment that reflects the character of the destination can deliver lasting benefits for both visitors and operators alike.

For holiday parks looking to create unforgettable family experiences through innovative outdoor play, Proludic continues to demonstrate how imaginative design, quality manufacturing and inclusive thinking can transform ordinary playgrounds into standout attractions.

For more information visit:
Proludic
01159 823980
www.proludic.co.uk

A thoughtfully designed playground creates a focal point for families, gives children the freedom to explore and socialise...

THOUGHTFULLY designed play spaces encourage exploration, creativity and active play for children of all ages

BONE-AFIDE BREAKS

Posted on August 3, 2026

DOG-FRIENDLY facilities are becoming a key factor in attracting today’s holidaymakers and encouraging repeat visits. Pictured here at St Ives Bay Holiday Park, Cornwall.

Why dog-friendly holidays are becoming one of the smartest investments for holiday parks

For many families, a holiday simply wouldn’t be complete without the dog. As pet ownership across the UK continues to rise, so too does demand for holiday destinations that genuinely welcome four-legged companions.

What was once considered an added extra has become an important deciding factor for many guests when choosing where to stay. For holiday park operators, this presents a valuable opportunity. By creating facilities and experiences that cater for both pets and their owners, parks can broaden their appeal, increase guest satisfaction and encourage valuable repeat bookings.

The key is understanding that today’s dog owners expect more than simply being told their pet is allowed on site. They are looking for destinations where dogs are treated as welcomed guests and where practical facilities make travelling with a pet both easy and enjoyable.

MORE THAN JUST A PLACE TO STAY
Holidaymakers increasingly seek experiences rather than simply accommodation, and this applies just as much to those travelling with dogs. Easy access to countryside walks, beaches, woodland trails and dog-friendly attractions all add value to a stay, helping parks stand out in a competitive marketplace.

Simple additions can make a significant difference. Secure exercise areas, dog washing stations, water bowls around the park and clearly marked walking routes demonstrate that operators have considered the needs of canine guests from arrival through to departure. These thoughtful touches often become the details visitors remember long after their holiday has ended.

THOUGHTFUL TOUCHES for four-legged guests can help create memorable holidays for the whole family.

CREATING MEMORABLE MOMENTS
Exceptional customer service doesn’t stop with human guests. Many parks are now introducing small but memorable gestures that enhance the visitor experience while generating positive reviews and word-of-mouth recommendations.

Hospitality specialist Sir Woofchester has helped businesses across the UK embrace this growing market by providing products specifically designed for dog-friendly venues. From dedicated dog menus and treats to welcome packs for accommodation providers, these additions help transform an ordinary stay into something guests are keen to share on social media and recommend to friends.

For operators, they also offer an opportunity to increase food and beverage sales while reinforcing a reputation for outstanding hospitality.

DESIGNING ACCOMMODATION THAT WORKS FOR EVERYONE
One of the biggest challenges for holiday park operators is balancing the expectations of guests travelling with pets alongside those without them. Fortunately, thoughtful design benefits everyone.

Durable flooring, practical storage, secure decking and easy-clean surfaces all help protect valuable accommodation while making lodges and caravans easier to maintain throughout a busy season.

Providing designated areas for muddy boots, wet coats and dog equipment not only keeps interiors looking their best but also creates a more comfortable environment for all visitors. As guest expectations continue to evolve, flexible accommodation that can cater for different holidaymakers offers operators greater long-term value.

MANY LEADING HOLIDAY PARKS now offer dog-friendly accommodation across a wide range of holiday styles and budgets including Away Resorts.

THE WHOLE FAMILY IS WELCOME
Leading operators increasingly recognise that pets are part of the family, and many have adapted their offering accordingly. Away Resorts is one such example, providing dog-friendly accommodation across its holiday parks, from classic caravans through to premium lodges.

Dogs are welcomed with thoughtful extras in selected accommodation, while guests can also enjoy nearby dog-friendly beaches, countryside walks and restaurants with dedicated dog menus at many locations. By making it easier for families to holiday together, parks create experiences that encourage longer stays and foster customer loyalty.

EXPLORING TOGETHER
Access to outdoor activities remains one of the strongest attractions for guests travelling with dogs. Whether it’s coastal walks, woodland trails or cycling routes, parks located close to natural attractions enjoy a significant advantage.

North Devon’s Smytham Holiday Park is an excellent example. Recently recognised as Britain’s top holiday park for cycling by readers of Practical Caravan and Practical Motorhome, the park combines outstanding access to the Tarka Trail with facilities designed to help families enjoy the outdoors together.

Dog trailers are available alongside bike hire, making it easier for visitors to explore the surrounding countryside without leaving their pets behind. It’s a reminder that successful dog-friendly holidays aren’t just about accommodation — they’re about creating memorable experiences from the moment guests arrive.

SIR WOOFCHESTER’S helps holiday parks create a genuine VIP experience for their four-legged guests.

KEEPING PARKS CLEAN AND WELCOMING
Providing excellent facilities also means helping guests act responsibly. Convenient waste disposal points, clearly signposted dog walking routes and readily available waste bags all contribute to cleaner parks and happier visitors.

Clear communication is equally important. Simple guidance on where dogs should be kept on leads, designated exercise areas and information about nearby walks helps create a positive environment for everyone using the park.

Good management ensures dog-friendly policies enhance the guest experience without compromising standards for visitors who choose not to travel with pets.

SMALL TOUCHES, LASTING IMPRESSIONS
Often, it’s the smallest details that leave the biggest impression. A complimentary treat at reception, a water bowl outside the café or recommendations for nearby dog-friendly pubs and beaches can all help guests feel genuinely welcomed.

These experiences encourage repeat visits and positive online reviews, while also reinforcing a park’s reputation for excellent customer service. In an increasingly competitive holiday market, those personal touches can make all the difference.

A WARM WELCOME FOR DOGS often starts with the little details—and it’s those thoughtful touches guests remember.

A GROWING OPPORTUNITY
Dog-friendly tourism continues to grow as more people choose to holiday within the UK and bring their pets with them. Operators who invest in facilities, thoughtful accommodation and memorable experiences are well placed to benefit from this expanding market.

Whether it’s offering practical amenities, welcoming pets in cafés and restaurants, or creating accommodation that balances comfort with durability, today’s most successful parks understand that catering for dogs is no longer a niche offering—it’s part of delivering an exceptional guest experience.

By embracing this trend and making dogs feel every bit as welcome as their owners, holiday parks can strengthen guest loyalty, encourage repeat bookings and ensure every family member enjoys a holiday worth remembering.

 

Company Contacts:

Glasdon Group
www.glasdon.com

Pinelog
www.pinelog.co.uk

Sir Woofchesters
www.sirwoofchesters.com

 

AWARD-WINNING Smytham Holiday Park combines outstanding cycling routes with facilities designed for guests travelling with dogs.

RAISING THE BAR

Posted on May 6, 2026

MAJOR UPGRADES and new attractions are set to welcome guests at Highfield Grange and Vauxhall Holiday Parks in Spring.

Park Upgrades Keeping Guests Coming Back

In the highly competitive UK holiday park sector, the key to keeping guests returning season after season is continual reinvestment. Operators who regularly refresh their facilities, introduce new activities, and enhance the overall guest experience build loyalty, generate repeat bookings, and stay ahead of market expectations.

Modern holidaymakers increasingly seek parks that combine high-quality accommodation with engaging leisure, entertainment, and dining options. Failing to evolve can leave even established parks struggling to meet rising expectations. Innovation doesn’t always have to mean massive expenditure, but a well-thought-out investment strategy can transform a park’s appeal.

From upgrading play areas and leisure complexes to introducing new sports and interactive attractions, small and large enhancements alike contribute to guest satisfaction. Successful investments often have a dual purpose: elevating the visitor experience while supporting local employment and boosting regional tourism.

Operators who take a proactive approach to upgrades also position themselves strongly in awards, reviews, and media coverage, which further strengthens their reputation and revenue. In this issue, we look at some of the standout examples of investment and upgrades across the UK, from multi-million-pound leisure developments to creative re-imagining of classic park attractions, demonstrating how operators are keeping their parks fresh, exciting, and profitable.

“There is a strong argument for rethinking some of the attractions our industry has long provided – and Footgolf is a perfect illustration of this.” - James Loveridge, Highlands End Holiday Park

Parkdean Resorts - £50M Investment
Parkdean Resorts, the UK’s largest holiday park operator, is set to invest £50 million across its portfolio in 2026, focusing on both facilities and guest experiences. Highfield Grange Holiday Park in Essex and Vauxhall Holiday Park in Great Yarmouth will each receive £5 million in upgrades, introducing new attractions such as indoor adventure golf, upgraded high and low ropes courses, and immersive Bear Grylls escape rooms.

Existing Tots Zones are being expanded, and off-road driving ranges will offer activities for children aged four and over. A new sports bar concept, Hat-Tricks, will combine food and drinks with interactive indoor sports like darts and shuffleboard. Beyond enhancing guest experiences, the investment will generate up to 100 new jobs in the local communities.

Steve Richards, CEO, emphasises the importance of ongoing investment: “Guests return to us year after year because they trust us to deliver the quality and consistency they expect. We are committed to raising standards to remain at the forefront of the UK holiday market.” Parkdean Resorts’ record results and numerous Tripadvisor accolades reflect how a well-planned investment strategy pays dividends, reinforcing both brand reputation and customer loyalty.

INNOVATIVE AND FAMILY-FRIENDLY: Highlands End’s Footgolf course reimagines a classic park attraction.

Highlands End Holiday Park – Footgolf Innovation
Not all upgrades require huge budgets. At Highlands End Holiday Park in Dorset, marketing chief James Loveridge replaced the traditional pitch-and-putt course with an 18-hole Footgolf course in May 2024.

The result? More than 15,000 visitors have taken part, generating a twentyfold increase in revenue compared with the old course. The course, designed in-house using local suppliers for obstacles, ramps, and themed signage, combines fun with a family-friendly challenge, appealing to both children and adults.

Loveridge believes the success demonstrates that rethinking traditional attractions can refresh guest engagement and create new profit centres. The park’s recognition in the Dorset Tourism Awards highlights the value of innovative thinking combined with minimal investment.

BROTHERS PHIL AND TIM Brierley mark 60 years since their parents pioneered York House Leisure.

York House Leisure – Celebrating 60 Years with £1M Investment
York House Leisure, a family-run group in North Yorkshire, celebrated its diamond anniversary with a £1 million investment across its parks, including residential parks and the popular visitor attraction Monk Park Farm.

The upgrade included a new animal barn and enhancements to existing attractions. Brothers Phil and Tim Brierley, along with sister Heather, emphasise that the business philosophy of constant reinvestment keeps parks appealing while supporting local employment and community engagement. York House Leisure welcomes more than 80,000 visitors annually, and ongoing upgrades ensure both holidaymakers and residential park residents enjoy a high-quality, safe, and enjoyable environment.

These examples highlight that investment and upgrades are not just about adding attractions— they’re about maintaining standards, enhancing experiences, and building guest loyalty. Whether through multi-million-pound leisure complexes, innovative low-cost attractions, or ongoing enhancements to play areas and facilities, UK holiday park operators are demonstrating that reinvestment is essential for long-term success.

From large operators like Parkdean Resorts to family-run groups such as York House Leisure, the message is clear: staying ahead of guest expectations requires vision, creativity, and a commitment to continual improvement, ensuring visitors return year after year.

Highlands End Holiday Park
www.wdlh.co.uk

Parkdean Resorts
www.parkdeanresorts.co.uk

York House Leisure
www.yhlparks.co.uk

WINNING EXPERIENCES

Posted on May 6, 2026

TURNING RAINY DAYS into revenue opportunities across UK holiday parks.

How redemption arcades are transforming guest engagement across UK holiday destinations...

In today’s competitive hospitality and leisure industry, operators are under increasing pressure to boost guest satisfaction, extend dwell time and maximise on-site spend. One of the most effective—and often underestimated—solutions is the provision of high-quality indoor entertainment.

As the UK climate continues to deliver its fair share of unpredictability, the ability to offer engaging, all-weather attractions is no longer a luxury, but a necessity. For owners and managers of holiday parks, caravan parks, camping and glamping sites, indoor entertainment serves as a vital pillar of year-round appeal.

Families are no longer satisfied with seasonal offerings alone; they expect consistent, memorable experiences regardless of the weather. Rainy afternoons and cooler evenings present an opportunity rather than a challenge—an opportunity to draw guests into vibrant indoor spaces filled with laughter, excitement and nostalgia.

At the heart of this indoor entertainment renaissance lies the enduring charm of arcade amusements. From the unmistakable sound of coins cascading through machines to the anticipation of tickets spilling out after a winning game, arcades continue to captivate all generations.

AN ARCADE HUB where multi-generational guests make lasting memories.

In particular, nostalgic coin pushers have seen a remarkable resurgence, appealing not only to children discovering them for the first time, but also to parents and grandparents reliving fond memories of seaside holidays. Coin pushers offer a simple yet highly engaging gameplay experience.

The tactile nature of inserting coins, timing the drop and watching the gradual build-up towards a potential win creates a sense of suspense that digital-only entertainment often struggles to replicate. For operators, these machines deliver strong and consistent returns, while requiring minimal supervision—making them a smart investment for busy holiday environments.

Complementing coin pushers is the ever-popular redemption arcade model, where gameplay is rewarded with tickets that can be exchanged for prizes. This format taps into a powerful psychological driver: the pursuit of a tangible reward. Whether it’s a small toy, a novelty item or a larger aspirational prize, the ticket system encourages repeat play, longer stays and increased spend per visit.

Crucially, it also creates a shared family experience, as children and adults alike collaborate—or compete—to accumulate tickets. A well-designed arcade space can quickly become a focal point of any holiday park. Bright lighting, engaging soundscapes and a mix of classic and modern machines create an atmosphere that draws guests in and keeps them entertained for hours.

WHERE FRIENDLY COMPETITION meets unforgettable holiday experiences.

Importantly, it also provides a reliable indoor option that operators can promote during off-peak seasons, helping to stabilise revenue throughout the year. Supporting operators in delivering these experiences is UK Amusement Supplies, a trusted name within the industry. With more than 15 years of experience, the company has established itself as one of the leading suppliers of redemption tickets across the UK and Europe, alongside innovative solutions designed to streamline and enhance arcade operations.

“Eyes on the prize” perfectly encapsulates the role that redemption systems play in modern amusement environments. From high-quality tickets to intuitive software, UK Amusement Supplies provides a comprehensive range of products tailored to the needs of operators of all sizes. Their expertise, shaped by working with some of Europe’s largest family entertainment centres, ensures that clients benefit from both reliability and value.

The company’s redemption tickets are produced to the highest standards, featuring double-sided designs, barcoding and sequential numbering. Manufactured using high-quality paper and offering excellent print resolution, these tickets are built for durability and performance in high-traffic environments.

Operators can choose from a wide range of generic designs held in stock for rapid delivery, or opt for custom-designed tickets that reflect their brand identity—an option that comes with no set-up costs when minimum order quantities are met. Beyond tickets, UK Amusement Supplies continues to innovate with products such as the popular “Ticket Monster Ticket Eater.”

HIGH-QUALITY redemption tickets designed for performance and durability.

This eye-catching machine transforms the simple act of counting tickets into an engaging experience in its own right, with high-definition animations and vibrant colours capturing the attention of players. Its success has led many operators to upgrade older machines, with a new model already anticipated for Autumn 2026.

Equally significant is the company’s free prize-shop software, a practical solution designed to bring greater control and efficiency to redemption operations. Easy to use and cost-effective, it enables operators to enhance security, track performance and manage inventory without the need for complex or expensive systems.

For many sites, this software has become an essential tool in maximising the profitability of their arcade offering. Ultimately, the integration of nostalgic coin pushers, ticket-based redemption games and modern support systems creates a compelling indoor entertainment proposition. For holiday park operators, the benefits are clear: increased guest satisfaction, stronger secondary spend and a more resilient business model that performs across all seasons.

As the expectations of holidaymakers continue to evolve, those who invest in engaging indoor experiences will be best positioned to stand out in a crowded market. By combining the timeless appeal of arcade fun with the expertise and products offered by industry specialists like UK Amusement Supplies, operators can ensure that their guests remain entertained, whatever the weather—and keep them coming back year after year.

UK Amusement Supplies
01253 868 868
www.ukamusementsupplies.co.uk

BOOSTING POOLSIDE RETAIL AT PRIMROSE VALLEY

Posted on May 6, 2026

Splash About partners with 85% of UK holiday parks, including Haven, Parkdean Resorts, and Center Parcs, helping operators turn poolside spaces into high-impact retail environments. Their approach, described as ‘retail theatre,’ combines strategic merchandising, targeted product ranges, and visually engaging displays to drive impulse purchases while enhancing the overall guest experience.

At Haven’s Primrose Valley in Yorkshire, Splash About delivered a fully bespoke poolside retail concept that integrates seamlessly with the guest journey. Character-led displays, tailored product selections, and a carefully considered layout optimise footfall flow, creating a space that is both functional and visually compelling.

Within six weeks of launch, retail sales at Primrose Valley rose by 27% compared to the same period in 2024, highlighting the commercial impact of a well-executed strategy. From swimwear and goggles to themed merchandise, Splash About helps operators maximise revenue opportunities while enhancing guest satisfaction.

Splash About
01472 236465
www.splashabout.com

TURN YOUR WIFI AND BROADBAND SERVICES INTO PROFIT AND ENGAGEMENT

Posted on February 10, 2026

We hear from Kendal Stacey, Holiday Parks & Leisure Lead, Wifinity

I work with 4/5 of the UK’s largest holiday park operators, including Parkdean Resorts, Butlins and Haven. One topic keeps coming up. With tax, business rates, utilities, staffing and supplier fees rising, parks want to make every asset work harder.

Connectivity is one of those assets, delivering commercial returns when set up in the right way. Look beyond basic guest WiFi and towards the potential of your network as an income generator, an operational tool and a differentiator. This article shows how it can support your commercial goals.

Your connectivity affects booking decisions, guest satisfaction, spend on site and the workload for your reception team. Some parks create direct revenue through tiered or upgraded packages. Others drive indirect returns like better loyalty, increased venue footfall, longer dwell times, smoother digital journeys or reduced strain on reception teams.

CONNECTIVITY OPTIONS:
1 Basic or traditional WiFi A small number of outdoor access points create a simple mesh. It’s easy to install and is enough for very small parks with low demand. Performance drops at peak times, indoor coverage is patchy and it’s unreliable for streaming or remote work.

2 Park-wide professionally managed network A purpose-designed network with consistent coverage across the park and units. Handles many devices, supports streaming and work use, cuts your support burden using central management. Larger operators choose this.

3 In-unit broadband Each unit gets its own router or customer premises equipment for a private, home-style connection. Works well where predictable performance matters – lodge owners or long-stay guests. Supports tiered or premium packages. Backhaul is critical in every case. You’ll have several options like private 5G, fibre or fixed wireless access.

COMMERCIAL OPTIONS:
• Free access for all: Simple to communicate. Removes barriers for guests.
• Freemium. Basic free access with optional paid upgrades.
• Paid only. Be mindful that most visitors expect basic free access.
• Revenue share. A supplier like Wifinity, owns and manages the network.

Income from paid passes is shared. Different parks choose differently based on layout, guest type and commercial priorities. We consider things like terrain, accommodation mix, guest behaviour and operational goals.

That context usually points to the right model. At Parkdean Resorts, for example, we moved from a mix of legacy systems to a consistent managed network with in-van routers and structured backhaul. The focus wasn’t on headline speeds but on stable coverage and reducing support issues, which also enabled digital services. If you’re reviewing connectivity ahead of the season, start with what you want the network to deliver for users and the right model becomes easier to choose.

Please click here for more information.

STABLE, FAST, AND PROFITABLE: the right network can transform your park’s guest experience and commercial returns.

HOLIDAY PARKS URGED TO ENTER 2026 UK POOL & SPA AWARDS

Posted on February 10, 2026

Holiday Parks, Caravan Parks & Hospitality Sites with swimming pools, spas, or wellness facilities are being encouraged to enter the 2026 UK Pool & Spa Awards, following a spectacular showcase of innovation at this year’s event.

The 15th edition of the awards, hosted by water leisure specialists Waterland Media, saw 250 entries from 75 companies, celebrating excellence in pool, spa, hot tub, and wellness design. Categories ranged from One-Piece Pool Project of the Year to Swim Spa Project of the Year, Energy Efficient/Eco Award, and Health & Wellness Project of the Year.

“The industry continues to raise the bar every year, with customer experience and wellbeing at the heart of design and innovation,” said Christina Connor, Managing Director of Waterland Media, publishers of Pool & Spa SCENE magazine. “We champion the companies, individuals, and products that are shaping the sector and inspiring a new era of home and commercial leisure facilities.”

This year’s awards highlighted the growing demand for wellness features that combine fitness, leisure, and family enjoyment. Popular trends include compact swim spas, quick-build one-piece pools, smart swim jet technology, and eco-efficient installations, alongside saunas and fire-and-ice wellness experiences.

Among the winners, Kelling Health Holiday Park in Norfolk, designed by Newson Pools, took home the prestigious Holiday Park Pool of the Year award, showcasing a combination of innovative design, energy efficiency, and guest-focused features. Other top performers included Buckingham Pools, Essex’s Aquascapes, Surrey’s Tanby Swimming Pools, and Northern Ireland’s Starview Hot Tubs & Outdoor Living.

For holiday parks, an award-winning pool or spa is more than a facility – it’s a key differentiator, enhancing guest satisfaction, increasing bookings, and supporting premium rates. Parks with pools, spas, or wellness suites are encouraged to enter the 2026 UK Pool & Spa Awards to gain recognition for high standards, design excellence, and operational innovation.

Full details and entry information are available at www.ukpoolandspaawards.co.uk

FROM SWIM SPAS TO LUXURY POOLS, recognition at the UK Pool & Spa Awards highlights the facilities that elevate guest experiences and boost bookings

PREMIUM SUSTAINABLE GUEST TRANSPORT FOR MODERN HOLIDAY PARKS

Posted on November 11, 2025

Holiday park operators know that first impressions matter – and when it comes to moving guests in comfort and style, it doesn’t get better than the Toro Vista. Vista is Toro’s new all-electric passenger vehicle, designed with the modern leisure sector in mind.

Whether for transporting people across large resorts or connecting different facilities, the Vista range offers a premium experience that will impress guests and reflect well on your business. Smooth, electric and eco-friendly At the heart of the Vista are two HyperCell lithium-ion batteries, with the option of an additional third to ensure all-day dependability.

This advanced technology delivers all the benefits of electric power – less noise and vibration, zero emissions and simplified maintenance – with the industry-leading reliability that Toro is known for. For operators, that means fewer disruptions and reduced running costs, while guests can enjoy a smoother, quieter and environmentally responsible ride.

A beautiful, customisable design Vista combines elegant lines with a sleek finish, creating a people carrier that fits perfectly in any holiday park looking to stand out. The durable TPO plastic body can be painted, wrapped or customised with decals, allowing operators to easily add their logos, strengthen their brands and elevate the look of their fleet.

Built for comfort, resilience and versatility Available in four, six or eight-passenger models, the Vista is adaptable to a wide range of needs. Its sleek design and sturdy build quality make it a durable long-term investment that enhances both operational efficiency and guest satisfaction. And what’s best, the Vista is also a joy to use.

Independent suspension, generous legroom and ergonomic seating ensure every journey is smooth and comfortable for both guests and drivers. Practical touches – from ample storage to an electronically controlled parking brake that engages automatically – add to its ease of use.

Superior guest experience The Vista is already making an impression at one of the world’s most prestigious golf clubs. At Royal Portrush, specially branded Vista vehicles are now in use transporting members and guests between the course and the club’s luxury accommodation, The Rosses.

According to the team, the vehicles not only look brilliant but have significantly improved the overall guest experience. See the Toro Vista in action Want to know more? Holiday park and resort operators will have the chance to see Vista first-hand at the Holiday Park & Resort Innovation Show on 5–6 November at the Reesink UK stand HP 810.

Reesink Turfcare
01480 226 800
www.reesinkturfcare.co.uk