energy efficiency

Seven Decades of Family Holidays

Posted on February 10, 2026

A Family Legacy Shaping Five-Star Escapes in the North West...

With more than seven decades of heritage behind it, Holgates Holiday Parks stands as one of the North West’s most established and respected holiday park operators.

Still proudly family-owned, the business has grown steadily while remaining rooted in the values that first defined it in 1956: quality, care and a genuine passion for helping guests create lasting holiday memories. Today, Holgates operates a portfolio of 10 parks, predominantly located across the stunning landscapes of Lancashire and Cumbria.

Nine of these parks sit within 10 to 15 minutes of the Carnforth and Silverdale area – a location long admired for its proximity to the Arnside & Silverdale National Landscape, the Lake District and the Yorkshire Dales. The tenth park extends the brand’s reach into the Ribble Valley, offering a contrasting but equally compelling countryside setting.

A CAREFULLY BALANCED PORTFOLIO
Holgates’ portfolio reflects a deliberate and considered approach to growth. None of the parks are residential, allowing the business to remain focused exclusively on holiday and holiday ownership experiences. Six parks welcome both holiday guests and holiday homeowners, while four parks are dedicated entirely to ownership, offering owners a peaceful, community-focused environment.

Across its six holiday parks, accommodation options are varied and tailored to different guest needs. Five parks offer a combination of holiday caravans, touring pitches and glamping pods, while Hollins Farm stands out as a touring-only park enhanced by two thoughtfully positioned glamping pods.

Complementing the parks is the Holgates Collection of 11 self-catering cottages, all located within easy reach of the core Carnforth and Silverdale area, further strengthening the brand’s appeal to multi-generational families and longer-stay guests. This diversity enables Holgates to attract a wide demographic – from touring enthusiasts and first-time holidaymakers to loyal owners who return year after year.

SILVERDALE HOLIDAY PARK’S flagship leisure complex, featuring indoor swimming pools, spa facilities and a fully equipped gym, open seven days a week.

FLAGSHIP FACILITIES AT SILVERDALE
Silverdale Holiday Park is widely regarded as the flagship of the Holgates portfolio, setting the benchmark for facilities and guest experience across the group. At the heart of the park is a comprehensive leisure complex that rivals many standalone attractions. Open seven days a week, the complex features two swimming pools alongside a fully equipped gym, steam room, sauna and spa pool.

Beyond leisure, guests and owners can enjoy a large restaurant and bar, a bowling alley, arcade, soft play area, pitch & putt, ice cream parlour and on-site shop – creating a true all-weather destination. Silverdale also serves as Holgates’ head office, reinforcing its role as the operational and cultural hub of the business.

INVESTMENT WITH LONG-TERM VISION
Recent years have seen continued investment across the estate, with a strong focus on enhancing quality rather than expanding at pace. A standout project has been the redevelopment at Beetham Holiday Park, where 20 new lodges and caravans have been added across a two-phase development.

The first phase completed in 2023, with the final phase finished in 2025, reflecting Holgates’ long-term commitment to careful, phased growth that respects both guests and surroundings. This approach has allowed the business to future-proof its parks while maintaining the character and tranquillity that its owners and guests value.

SET IN THE HEART OF THE NORTH WEST, Holgates parks offer easy access to beautiful walking routes through coast, countryside, and the Arnside & Silverdale National Landscape.

PEOPLE AT THE HEART OF THE BUSINESS
Holgates employs approximately 200 staff across its parks, a mix of full-time and seasonal roles. As a family-run business, the emphasis on personal service and staff engagement is clear, with many team members developing long-term careers within the group.

This stability not only supports consistent service delivery but also reinforces the welcoming atmosphere that has become synonymous with the Holgates name.

ETHOS, CHALLENGES AND SUSTAINABILITY
Holgates’ ethos is rooted in its family heritage and trusted reputation. The business positions itself as a provider of exceptional coastal and countryside escapes, where quality facilities are matched by genuine personal care.

This philosophy has proven particularly valuable during a period of wider industry challenges, including rising operational costs, changing guest expectations and increased focus on sustainability. In response, Holgates has continued to invest in energy efficiency measures across its parks, alongside thoughtful park layouts and landscaping that minimise environmental impact.

Sustainability is approached as an ongoing commitment rather than a single initiative, aligned with the company’s desire to preserve the landscapes that underpin its success.

GLAMPING PODS NESTLED IN NATURAL surroundings, providing a contemporary holiday option across selected Holgates parks.

RECOGNITION AND COMMUNITY COMMITMENT
Quality and consistency have been recognised through industry accolades, with all Holgates parks holding five-star ratings from both the AA and VisitEngland. Netherbeck Holiday Park has also received the prestigious VisitEngland Rose Award, while the Ribble Valley park was named a winner at the 2025 Stars in Tourism Awards.

Beyond tourism, Holgates places strong emphasis on community and charitable engagement. Each year, the business selects a charity to support across its parks. In 2025, Holgates chose Breast Cancer Now, setting an ambitious fundraising target of £10,000 – a figure the team exceeded, reaching £10,319!

LOOKING AHEAD TO A MILESTONE YEAR
As Holgates approaches its 70th anniversary in 2026, the focus remains firmly on the future while honouring the past.

With a loyal customer base, a well-invested portfolio and a clear sense of purpose, the business is well positioned to continue delivering five-star holiday experiences for generations to come Holgates Holiday Parks is a family-owned holiday park operator with over 70 years of experience in delivering high-quality coastal and countryside escapes across the North West of England.

With a portfolio of 10 five-star parks and a collection of luxury holiday cottages, Holgates is known for its commitment to quality, personal service and long-term investment.

Holgates Holiday Parks
01524 701508
www.holgates.co.uk/our-story

CABIN FEVER

Posted on February 10, 2026

Cabins and lodges have moved firmly from the margins to the mainstream of the holiday park sector...

Once viewed primarily as functional accommodation, they are now central to how parks define their brand, attract new audiences and drive long-term value. Design, build quality and the experience created both inside and outside the unit increasingly shape how guests choose where to stay — and how they remember their break.

Today’s holidaymakers are looking for more than a roof over their heads. They want space to relax, places to socialise, and accommodation that connects them to their surroundings. Timber cabins and lodges are particularly well placed to deliver this, offering warmth, character and a strong visual identity while sitting naturally within rural, woodland and waterside settings.

For park operators, they also provide flexibility — supporting everything from short breaks and off-season stays to premium upsells such as hot tubs, saunas and wellness features. This growing emphasis on experience-led accommodation is reshaping investment decisions across the sector.

Operators are placing greater value on durability, energy efficiency and year-round usability, alongside bespoke layouts that reflect the needs of families, couples, groups and multi-generational guests. External space has become just as important as internal design, with decks, covered terraces and outdoor living areas extending the usable footprint of each unit.

In this Cabins & Lodges focus, Holiday Park Scene explores how thoughtful design, quality construction and strategic placement are helping parks maximise returns while enhancing the guest experience. From innovative lodge concepts to real-world case studies, this section highlights why cabins and lodges have become one of the most powerful tools available to today’s holiday park operators.

CABINS AND LODGES now play a defining role in park identity, guest experience and long-term value, blending design quality with meaningful connections to the landscape.

NORWEGIAN LOG CABINS EXPAND THE LAKESIDE EXPERIENCE
In the heart of Somerset’s picturesque Cary Valley lies Viaduct Fishery, a gem among Britain’s commercial fisheries. Established in the early 1980s and lovingly managed by the Long family since 1999, this 23-acre haven boasts six mature, well-stocked lakes teeming with specimen carp, F1s, silvers, and mixed species.

Open year-round with dawn-to-dusk day tickets, it has long drawn anglers seeking both challenge and serenity amid natural surroundings that feel far removed from the modern world. Yet Viaduct is no longer solely a day-ticket destination for the dedicated rod. Over recent years, the site has evolved into a complete holiday experience, thanks in large part to the addition of luxurious Norwegian log cabins.

These seven beautiful cabins, supplied by the renowned specialists at Norwegian Log, have transformed the lakeside offering, blending authentic Scandinavian craftsmanship with the tranquil beauty of the Somerset countryside. What makes these cabins so special? Norwegian Log has been a market leader in premium log construction for over four decades, delivering high-specification buildings that prioritise insulation, durability, and year-round comfort.

Crafted from solid timber, the cabins provide that signature cosy warmth in winter while remaining pleasantly cool during summer months, an ideal match for Britain’s changeable climate. At Viaduct, the range includes one-, two-, and three-bedroom options, catering perfectly to couples seeking a romantic escape, families wanting space to spread out, or groups of friends enjoying a shared angling adventure.

Several cabins sit lakeside, granting guests their own private fishing pegs right on the doorstep. Imagine waking at first light, brewing a cuppa, and casting a line without leaving your accommodation. Others offer stunning lakeview positions overlooking Middle Lake and the rolling Cary Valley, where mist often rises gently from the water at dawn, creating scenes of almost painterly tranquillity.

THOUGHTFULLY POSITIONED AND SENSITIVELY DESIGNED, The log cabins from Norwegian Log have transformed Viaduct Fishery into a multifaceted holiday destination.

Some lodges even feature private hot tubs on the decking, perfect for unwinding after a day’s fishing, with the soft glow of sunset reflecting across the lake. Inside, the cabins feel inviting and surprisingly spacious. The natural wood finishes create a warm, rustic ambience, complemented by modern essentials: fully equipped kitchens, comfortable bedrooms, gas central heating, double glazing, and free Wi-Fi.

It is the best of both worlds, timeless log-cabin charm without sacrificing any creature comforts. This expansion reflects a growing trend in the holiday park sector: the demand for stay-and-play destinations where non-anglers can relax while partners pursue their passion. At Viaduct, the cabins ensure everyone benefits.

Families can enjoy peaceful walks around the lakes, children can spot wildlife, and partners can soak in the hot tub or explore nearby attractions like Glastonbury, Yeovil, or the Somerset Levels. The on-site tackle shop stocks everything needed, making it effortless to focus on enjoyment rather than logistics. From Norwegian Log’s perspective, Viaduct represents an exemplary project.

Their cabins are built to exacting standards, ensuring longevity and minimal maintenance, qualities that holiday park operators value highly. As demand for these Somerset retreats continues to rise, the partnership is poised for further growth, with hints of additional cabins in the pipeline to meet enthusiastic bookings.

In an era where holidaymakers seek authentic, nature-immersed escapes, Viaduct Fishery stands out. The Norwegian log cabins do far more than provide accommodation; they enhance the entire lakeside experience, turning a renowned fishery into a multifaceted destination for relaxation, recreation, and reconnection.

Whether you are a lifelong angler or simply someone who appreciates the restorative power of water and woodland, Viaduct offers something truly special. The marriage of world-class fishing with these exquisite Scandinavian-inspired cabins proves that thoughtful development can elevate a site without compromising its natural soul. As the Long family and Norwegian Log continue their collaboration, Viaduct is set to remain one of the Southwest’s premier holiday and angling retreats for years to come.

Norwegian Log
0118 9669 236
www.norwegianlog.co.uk

HOLIDAY PARKS URGED TO ENTER 2026 UK POOL & SPA AWARDS

Posted on February 10, 2026

Holiday Parks, Caravan Parks & Hospitality Sites with swimming pools, spas, or wellness facilities are being encouraged to enter the 2026 UK Pool & Spa Awards, following a spectacular showcase of innovation at this year’s event.

The 15th edition of the awards, hosted by water leisure specialists Waterland Media, saw 250 entries from 75 companies, celebrating excellence in pool, spa, hot tub, and wellness design. Categories ranged from One-Piece Pool Project of the Year to Swim Spa Project of the Year, Energy Efficient/Eco Award, and Health & Wellness Project of the Year.

“The industry continues to raise the bar every year, with customer experience and wellbeing at the heart of design and innovation,” said Christina Connor, Managing Director of Waterland Media, publishers of Pool & Spa SCENE magazine. “We champion the companies, individuals, and products that are shaping the sector and inspiring a new era of home and commercial leisure facilities.”

This year’s awards highlighted the growing demand for wellness features that combine fitness, leisure, and family enjoyment. Popular trends include compact swim spas, quick-build one-piece pools, smart swim jet technology, and eco-efficient installations, alongside saunas and fire-and-ice wellness experiences.

Among the winners, Kelling Health Holiday Park in Norfolk, designed by Newson Pools, took home the prestigious Holiday Park Pool of the Year award, showcasing a combination of innovative design, energy efficiency, and guest-focused features. Other top performers included Buckingham Pools, Essex’s Aquascapes, Surrey’s Tanby Swimming Pools, and Northern Ireland’s Starview Hot Tubs & Outdoor Living.

For holiday parks, an award-winning pool or spa is more than a facility – it’s a key differentiator, enhancing guest satisfaction, increasing bookings, and supporting premium rates. Parks with pools, spas, or wellness suites are encouraged to enter the 2026 UK Pool & Spa Awards to gain recognition for high standards, design excellence, and operational innovation.

Full details and entry information are available at www.ukpoolandspaawards.co.uk

FROM SWIM SPAS TO LUXURY POOLS, recognition at the UK Pool & Spa Awards highlights the facilities that elevate guest experiences and boost bookings

AWAY RESORTS

Posted on November 12, 2025

Redefining the UK Holiday Park Experience...

In an era when the staycation has become not just a necessity but a lifestyle choice for millions, few operators have done more to reimagine the British holiday park than Away Resorts.

With a fast-growing portfolio of twenty-five locations stretching from Scotland to Cornwall, the brand has become synonymous with creativity, innovation, and a spirit of difference that sets it apart from the competition.

From quirky themed accommodation and digital innovation to sustainability initiatives and an ethos grounded in care, Away Resorts is positioning itself not just as a provider of holidays, but as a disruptor changing the way the UK thinks about leisure breaks.

STANDING OUT IN A COMPETITIVE MARKET
What makes Away Resorts unique? In a crowded sector, the company has developed a reputation for “discover different,” their core brand ethos.

Rather than simply replicating the tried-and-tested caravan or lodge model, Away Resorts has created a portfolio of imaginative accommodation options that delight guests and surprise even seasoned holidaymakers.

From luxury lodges with hot tubs to glamping tents and classic chalets, there’s a style to suit every budget and taste. Standout offerings include Rockstar-themed accommodation with retro touches adding a playful, immersive experience that goes beyond the ordinary.

This sense of creativity and character has become a hallmark of the operator, proving that innovation and fun are as important as convenience in attracting today’s holidaymakers.

ADVENTURE PLAYGROUNDS, POOLS, and activities keep all ages entertained.

VALUES THAT INSPIRE
The company’s vision is simple yet powerful: “to inspire everyone to holiday in the UK.” This vision is underpinned by Away Resorts’ guiding values of being Amazing, Attentive, and Lovers – principles that are woven through every aspect of their parks.

• Amazing: Constantly surprising and delighting guests with new experiences, from themed breaks to exciting park entertainment.
• Attentive: Ensuring the details matter – whether through responsive customer service or well-maintained facilities.
• Lovers: A passionate commitment to their people, customers, and the environment.
• This values-led culture has allowed the operator to foster strong loyalty, not only among guests but also among its workforce of 1,000+ employees.

LUXURY LODGES WITH A TWIST, from hot tubs to themed décor, accommodation is designed to delight.

A DIGITAL-FIRST APPROACH
Holiday parks are no longer places where guests expect to switch off completely from technology. Instead, visitors increasingly demand digital convenience at every stage of their journey – and Away Resorts has risen to the challenge.

More than 65% of bookings are now made online, reflecting the brand’s commitment to ensuring the booking process is as seamless as possible. Significant investment has also been channelled into the Away Resorts App, designed to give holidaymakers real-time access to everything they need during their stay.

From booking activities and checking entertainment schedules to ordering food and drink, the app serves as a digital concierge in your pocket.

AWAY RESORTS’ imaginative approach keeps visitors coming back year after year.

SUSTAINABILITY IN ACTION
Modern holidaymakers are increasingly conscious of sustainability, and Away Resorts has taken proactive steps to reduce its environmental footprint.

Initiatives across all parks include:
• Recycling bins and bags provided in every accommodation unit.
• Plastic-free drives, reducing single-use plastics across food outlets and retail areas.
• Broader commitments to energy efficiency and eco-friendly operations (more details can be found at awayresorts.co.uk/about/sustainability).

By embedding sustainability into everyday operations, Away Resorts is not only meeting guest expectations but also aligning with long-term environmental goals that benefit communities across the UK.

THE UK HOLIDAY MARKET TODAY
The rise of the staycation has been one of the defining travel trends of recent years, and Away Resorts has been at the forefront of this surge. The UK holiday market has seen excellent volume growth, with bookings up by 12%, reflecting an appetite for breaks closer to home.

Interestingly, the company notes that last-minute bookings are arriving later than ever, a sign of the changing behaviour of today’s consumers. Flexibility and the ability to respond quickly to demand are crucial, and Away Resorts’ diverse accommodation portfolio and tech-driven booking systems place it in a strong position to capitalise on these shifts.

LEADING THE WAY – With innovation, values, and a playful spirit, Away Resorts is shaping the future of UK staycations.

AMBITIONS FOR THE FUTURE
Looking ahead, Away Resorts remains committed to its role as a disruptor in the UK holiday park sector. The company’s short and long-term goal is clear: to continue innovating and delivering amazing experiences for customers and owners alike.

From a single holiday park business to one of the UK’s fastest-growing operators, Away Resorts has carved out a distinctive space in the market. With twenty-five parks nationwide, a clear ethos of “discover different,” and a passion for pushing boundaries, it is redefining what the British holiday park can be.

By blending imaginative accommodation, sustainability, and digital innovation with strong values and attentive service, Away Resorts isn’t just offering a place to stay – it’s creating experiences that guests can’t wait to repeat. And with the staycation trend showing no signs of slowing down, the future looks bright for this bold and imaginative operator.

Away Resorts
0330 053 7000
www.awayresorts.co.uk

BUBBLE UP YOUR BOOKINGS

Posted on November 11, 2025

Smart Hot Tub Choices for Maximum Guest Appeal and Park Profitability...

Few additions transform a holiday experience quite like a hot tub. For today’s guests, a private soak under the stars has become the hallmark of luxury and relaxation — and for park operators, it’s an opportunity to increase occupancy, extend the season, and boost revenue. But with the growing demand comes a growing need for careful planning.

Choosing the right supplier isn’t simply about picking the most attractive model; it’s about finding a trusted partner who understands the unique pressures of the holiday park environment. When selecting a purchase partner, reliability and service should weigh just as heavily as price.

A good supplier will offer guidance on installation, siting, and compliance — ensuring your investment meets all safety standards such as HSG282. They’ll also be there long after the sale, providing dependable aftercare, staff training, and fast access to parts and support when you need it most.

Downtime means disappointed guests and lost revenue, so having a partner who delivers consistent maintenance advice and responsive backup is invaluable. Cost is always a factor, but the best price isn’t always the lowest quote. Value lies in energy efficiency, water management, and longevity — qualities that pay off season after season.

Consider sustainability too: with advances in smart heating and eco-friendly materials, it’s now possible to offer guests a luxury soak that’s kinder to both budgets and the environment. For over 25 years, Outdoor Living has been the trusted expert in transforming gardens and commercial spaces into exceptional environments for relaxation, wellness, and entertainment.

This depth of experience means we understand precisely what makes an outdoor product exceptional—not just in its aesthetic, but in its durability, functionality, and long-term value. It’s why our collection is not just vast, it’s meticulously curated. Outdoor Living have sourced and vetted a premium selection of products, from industry-leading hot tubs and swim spas to custom-built saunas, elegant pergolas, and durable outdoor furniture.

OVER 30,000 UK HOLIDAYMAKERS search for holiday rentals with hot tubs every month. – Outdoor Living Hot Tubs

“Our approach is built around you,” says Brent Duncan, General Manager at Outdoor Living. We recognise that every project is unique, whether you are enhancing your family home or undertaking a large-scale commercial development. In-house Outdoor living designers, technical advisors, and installation specialists provide guidance on which you can depend.

“Our goal is not simply to make a sale, but to create a solution that suits your space, lifestyle, and budget. This impartial guidance ensures you make a confident and informed decision,” says Brent Duncan. Outdoor Living offer commercial partners a complete turnkey solution that manages every detail from concept to completion.

This comprehensive service includes initial consultation and site assessment, detailed planning and design, professional installation and final commissioning. “We have a proven track record of delivering complex projects for holiday parks, hotels, and wellness centres, ensuring every installation meets rigorous commercial standards for safety, performance, and reliability,” says Brent Duncan.

As a proud member of the Buy It Direct Group, alongside respected brands like Appliances Direct and Better Bathrooms, we combine our specialist knowledge with the value and reliability of a leading retail network. This partnership gives us significant buying power, allowing Outdoor Living to offer premium products at the best possible prices.

It also means you benefit from a robust delivery network and the financial stability of a major retail group, giving you complete peace of mind in your investment. This stability ensures that your warranties are secure and that we will be here to support you for the lifetime of your product. “Our commitment to you does not end at the point of purchase,” Brent emphasises.

We believe in building lasting relationships, which is why our dedicated support team is always on hand to offer aftercare advice and warranty assistance. At Outdoor Living, we don’t just sell products, we help you invest in a lifestyle, creating outdoor spaces that deliver value and enjoyment for years to come.

The Outdoor Living Team
01482 212333
www.outdoorliving.co.uk

OUTDOOR LIVING BELIEVE IN BUILDING lasting relationships, which is why our dedicated support team is always on hand to offer aftercare advice and warranty assistance

Now we introduce Hot Tub Suppliers, who have spent over 15 years helping customers and businesses enjoy the very best of hot tub living. From homeowners to major holiday park operators, our focus has always been on combining **luxury, reliability, and compliance** to create spa experiences that are as effortless as they are enjoyable.

“As proud members of BISHTA – the British and Irish Spa and Hot Tub Association – we take our responsibilities seriously,” says Arun Sarna, Director of Hot Tub Supplies. BISHTA promotes safe spa water management, professionalism, and ethical trading across the UK, ensuring customers receive products and advice they can trust.

A member of the HTS team also sits on the BISHTA committee, helping shape the standards and best practices that guide the UK spa and hot tub industry. This role reflects our belief that trust and responsibility must sit at the heart of everything we do.

SUPPORTING HSG282 COMPLIANCE
For holiday park operators, HSG282 compliance is essential to maintaining safe and efficient hot tubs for guests. Here at HTS, we understand the unique challenges of managing commercial and rental spas, so we’ve built our product range around those needs.

Our HSG282-compliant range includes commercial-grade hot tubs, spa chemicals, water treatments, and filtration systems — all designed for easy maintenance, safety, and performance. Every product we supply is backed by expert advice to ensure operators meet the highest hygiene and safety standards.

Our philosophy is simple: knowledge builds confidence. We take time to educate and support our customers, ensuring they have the tools to maintain their spas safely and effectively. We also listen closely to their feedback, adapting our products and services to meet the evolving needs of the leisure industry.

This approach is perfectly reflected in HTS’s Lodgic model, developed through years of experience within the holiday park sector. The Lodgic combines practical features with style and reliability — including dual controls, a secure insulated cabinet, fast drainage, and a Balboa Water Group system. Its all-seater layout, LED lighting, Bluetooth audio, and drinks areas with ice buckets make it a model that pleases both management and guests alike.

HSG282-COMPLIANT systems from Hot Tub Suppliers ensure safety and peace of mind for holiday park operators

AWARD-WINNING SERVICE
Over the years, HTS has been honoured with multiple industry awards, recognising our dedication to product excellence and customer care. For us, these awards reflect the trust our customers place in us and our ongoing commitment to high standards.

Hot Tub Suppliers are proud to work with holiday parks across the UK, offering a complete, compliant, and dependable service — from advice and supply through to ongoing support and aftercare. Our mission is to keep raising the bar for quality, service, and safety. As active BISHTA members and long-standing supporters of the leisure industry, we’ll continue to promote standards, innovation, and trust in everything we do.

“It was really refreshing to find hottubsuppliers.com with their friendly and “old fashioned” customer service where nothing was too much to ask. – Patrica Hopkinson” Whether you’re upgrading your existing hot tubs, expanding your park’s offering, or simply looking for expert advice, Hot Tub Suppliers has the experience, reliability, and product range to deliver exceptional results.

With their proven track record, outstanding service, and commitment to long-term partnerships, it’s clear why they continue to set the standard for excellence in the UK holiday park sector. Whether you’re adding your first hot tubs or upgrading an established fleet, the right partnership will keep your guests bubbling with satisfaction — and your park’s reputation sparkling all year round.

Hot Tub Suppliers
0116 251 3378
www.hottubsuppliers.com

HOT TUB SUPPLIERS are proud to work with holiday parks across the UK, offering a complete, compliant, and dependable service

THE WAVE OF THE FUTURE

Posted on May 14, 2025

How Water Play is making a big splash in the Holiday Park industry...

In an era where guest expectations are higher than ever and competition is fierce, water play is quickly becoming one of the most powerful tools in the holiday park operator’s arsenal. Across the UK and Europe, parks of all sizes are recognising that innovative aquatic attractions aren’t just for cooling down, they’re driving footfall, extending stays and creating lifelong memories.

For site owners and managers looking to refresh or expand their facilities, two leading players Ustigate Waterplay and Edsun are delivering exciting, energy-efficient, and inclusive water play experiences that cater to every age and ability. From playful splashpads to adrenaline-pumping waterslides, the latest developments in water play are offering a whole new level of engagement for families and thrill-seekers alike.

FRESHWATER BEACH HOLIDAY PARK’S multi-racer slide and Elevations™ have transformed the pool. Photo Credit: USTIGATE WATERPLAY.

DESIGNING FOR FUN, BUILT FOR THE FUTURE
Ustigate Waterplay, with over 50 years of expertise in aquatic play, continues to push boundaries in both design and sustainability. Partnering with world leaders Vortex Aquatic Structures International and wiegand.waterrides, Ustigate creates water attractions that are visually striking, tactilely engaging, and operationally efficient. “Our mission is to maximise fun while minimising resource use,” explains a Ustigate spokesperson.

“Whether we’re designing a brand-new splashpad or modernising an existing pool, every element is planned with inclusivity, energy efficiency, and long-term adaptability in mind.” This philosophy is best illustrated through their recently completed project at Freshwater Beach Holiday Park in Bridport, Dorset.

USTIGATE’S NEW VECTORY™ collection
offers a fresh take on splashpad interactivity.

FRESHWATER BEACH HOLIDAY PARK, DORSET
Freshwater Beach, a popular privately owned holiday park on the Jurassic Coast—underwent a significant aquatic upgrade in early 2025. Ustigate replaced a single-lane waterslide with a multi-racer version capable of entertaining three riders simultaneously.

The transformation also included the installation of Vortex Elevations™, an action-packed water structure filled with climbing features, interactive spray bars, cascading floral showers, and the ever-popular Seeflow™ dumping buckets. According to Tristan Brookes, the park’s Swimming Pool Manager, the impact has been immediate:

“Working with Ustigate Waterplay has been an absolute pleasure. From concept to completion, the process was seamless, and the finished result has far exceeded expectations. The guest feedback—even before opening— has been overwhelmingly positive. We’re confident it will be a major driver of visitor numbers this season.”

General Manager James Newman echoes the sentiment: “This project is part of our wider redevelopment strategy. Not only does the new facility look fantastic, but we’ve also reduced humidity in the pool hall and made the environment more comfortable and efficient to run. It’s a win-win.”

PARK HOLIDAYS’ CHICHESTER Lakeside Holiday Park scooped Swimming Pool Awards in February.

WHAT’S NEW FOR 2025
For operators looking to invest in the latest aquatic trends, Ustigate’s new VECTORY™ collection offers a fresh take on splashpad interactivity. With nine brand-new elements and three innovative technologies—Twistflow™, Pulsespray™ and DualSpray™—children can rotate, push, and pull their way to unexpected splashes and strategic group play.

The collection includes Dynamik, a series of low-level water wall obstacle courses, and Apex, a thrilling dual-sided feature where competitors battle to tip a water bucket over their opponent. Also turning heads in 2025 is the Watergarden range—nature-inspired features such as Helico Butterflies, spinning orbs, and floral showers that provide both sensory stimulation and visual appeal.

Its water play that’s not only fun but deeply connected to the natural world. Ustigate’s CoolHub™ is a multi-functional chill-out zone that blends relaxation with playful engagement.

Available in six Abrio modules, CoolHub™ includes shaded benches, a soft rain curtain, stone weirs for flow play, and integrated solar LED lighting. It’s ideal for extending guest dwell time and offering respite for families between more active water play sessions.

USTIGATE WATERLAY’S full suite of waterslides are sourced from their partner, wiegand.waterrides.

SMART, SUSTAINABLE, AND COST-EFFECTIVE
Water and energy efficiency remain central to Ustigate’s design ethos. Key innovations include:

• On-demand water activation: Play features remain dormant until a button is pressed, reducing water waste when not in use.
• Sequenced play zones: Features operate in groups or staggered bursts to conserve water while maintaining the element of surprise.
• Overspray zones: Reclaim and recycle water within the splashpad footprint.
• Remote-access controllers: Manage water usage, maintenance and scheduling from anywhere, via Ustigate’s smart plant room technology.
• Optional solar PV integration: Lower your site’s carbon footprint with solar support from Ustigate’s affiliated power experts, Burnell.

For multi-site operators, Ustigate’s Safeswap™ anchor system allows for seasonal product changes without excavation—making it easy to rotate features between parks or upgrade zones in phases.

CUSTOMISATION AND CREATIVITY WITH EDSUN
French specialist Edsun also brings more than 30 years of aquatic expertise to the table, offering ergonomic, safe, and vividly themed water play features. Their approach is especially appealing to sites looking for highly customisable elements that tie into broader branding or storytelling.

Edsun’s waterslides, made using RTM (Resin Transfer Moulding), are available in family-friendly and thrill-seeker variants. They come with a sleek, glossy finish and can be tailored to suit any environment in colour, layout, and theme. For younger visitors, Edsun’s wading pool accessories—including pirate ships, jungle animals, and water tables—bring gentle play and imaginative interaction into shallow water settings.

Beyond splash zones, Edsun also supplies durable timber and aluminium outdoor play equipment, blending beautifully into woodland or coastal settings. Their comprehensive design-to-installation service includes 3D visualisation, ensuring each site gets exactly what it envisions.

Each play area is more than a feature - it's a destination within your park.

PROVEN RESULTS ACROSS EUROPE
Edsun’s portfolio includes standout installations at major campsites and leisure parks, including Camping Amfora in Spain.

Clients praise the company’s flexibility, responsiveness, and ability to deliver creative solutions that resonate with family audiences. “Our aim is always to provide long-lasting, fun-filled experiences that drive repeat visits,” says an Edsun representative.

“Each play area is more than a feature—it’s a destination within your park.”

EDSUN INTERACTIVE water walls are great for all ages.

NOW’S THE TIME TO DIVE IN
Water play has evolved from passive paddling pools to interactive, strategic, and inclusive play zones that drive visitor satisfaction, boost site reputation, and offer impressive ROI.

Whether you’re reimagining an ageing facility or planning a new development, companies like Ustigate Waterplay and Edsun offer solutions that blend creativity, reliability, and forward-thinking sustainability.

As families continue to prioritise active, outdoor fun, there’s never been a better time to dive into water play!

EDSUN
www.edsunloisirs.com

USTIGATE WATERPLAY
www.ustigatewaterplay.co.uk

UK Pool & Spa Awards
www.ukpoolandspaawards.co.uk

SBLASH AQUA PARK IN PENMAENMAWR, Conwy, was launched last May and immediately captured the public’s imagination.

A TRANQUIL ECO-RETREAT

Posted on November 12, 2024

Landal Rockingham Forest Holiday Park is a tranquil, eco-friendly resort nestled in the heart of Northamptonshire, offering a perfect escape for nature lovers, families, and couples alike. Known for its luxurious, self-catering lodges, this relatively new holiday park promises a peaceful retreat, surrounded by lush woodlands and scenic countryside.

I recently had the opportunity to stay at the resort, and this review reflects my comprehensive experience with its accommodations, amenities, location, and overall atmosphere. One of the main attractions of Landal Rockingham Forest is its idyllic setting. Situated within the historic 200 acre Rockingham Forest, the holiday park is surrounded by sprawling woodlands and gentle rolling hills.

This location offers a great sense of seclusion, providing the perfect environment for a relaxing escape from the hustle and bustle of daily life. Despite this rural location, the park is relatively easy to reach from major towns and cities such as Peterborough, Northampton, and Leicester, making it a convenient choice for weekend getaways.

The forest itself is a haven for outdoor enthusiasts. Numerous trails meander through the woodland, offering visitors a chance to explore the natural beauty of the area. Whether you’re interested in hiking, cycling, or simply strolling through the forest, there are plenty of opportunities to immerse yourself in nature.

WINNER OF THE ENGLAND Rose Award, London & South East England Prestige Awards Nature Retreat.

During my stay, I found these forest walks to be one of the highlights of the trip – the peaceful atmosphere and the chance to spot local wildlife, such as deer, butterflies and various bird species. The lodges at Landal Rockingham Forest are designed with luxury and sustainability in mind.

These eco-conscious cabins are spacious, stylish, and equipped with modern conveniences to ensure a comfortable stay. I stayed in one of the two-bedroom lodges, I was impressed with the quality of the furnishings and the attention to detail in the lodge’s design.

The interiors feature a Scandinavian-inspired aesthetic, with neutral tones, wood finishes, and large windows that flood the space with natural light. Each lodge is fully self-catering, with a well-equipped kitchen, including all the necessary appliances.

We found the kitchen to be perfect for preparing meals during our stay, and the open-plan living and dining area provided plenty of space for relaxing together in the evenings. One of the standout features of the lodge was the outdoor decking area, complete with a private hot tub – the ideal spot for unwinding while enjoying the tranquil woodland views.

SITUATED WITHIN the historic 200 acre Rockingham Forest, the holiday park is surrounded by sprawling woodlands.

For those looking for larger accommodations, the park offers a selection of three and four bedroom lodges, which are perfect for bigger groups or families. These lodges also come with the same high-end amenities and are equally stylish and comfortable. Landal Rockingham Forest excels in providing a range of high-quality amenities that enhance the holiday experience.

Although the park’s focus is on offering a peaceful, nature-based retreat, there are still plenty of on-site facilities to keep guests entertained. For those looking to stay active during their holiday, the park has several outdoor activities available. Cycling is particularly popular here, and bikes can be rented on-site for guests wishing to explore the forest trails.

There’s also a small fitness area and several play areas for children, making the park a family-friendly destination. While the self-catering nature of the lodges encourages guests to prepare their own meals, there are a few other options of dining without leaving the park.

There’s an on-site Bistro, recommended pizza delivery, locally sourced luxury hamper ordering service and there are also several charming pubs and restaurants in the nearby villages, and we enjoyed exploring these during our stay. Sustainability is a core value at Landal Rockingham Forest, and this is evident in the park’s design and operation.

THE LODGES ARE STYLISH and equipped with all the amenities you need for a comfortable stay.

The lodges are built with eco-friendly materials, and the park aims to minimise its environmental impact through energy efficiency, waste reduction, and the promotion of sustainable tourism practices. I was pleased to see that recycling bins were provided in each lodge, and there were clear efforts made to reduce plastic waste, such as the use of refillable toiletries in the bathrooms.

The resort also works to preserve the natural beauty of Rockingham Forest, and it was clear that a great deal of care has gone into maintaining the surrounding environment. The friendly staff are knowledgeable about the local wildlife and the conservation efforts in place, which added a sense of purpose to the park’s operations.

It was reassuring to stay somewhere that actively prioritizes the preservation of the natural world while still offering a luxurious holiday experience. The service at Landal Rockingham Forest was, in general, excellent. From the moment we arrived, the staff were welcoming and helpful. Check-in was contactless, quick and efficient, and we were provided with all the information we needed to make the most of our stay.

The staff were always available to answer any questions, whether it was about activities in the park or recommendations for nearby attractions. The park’s family-friendly atmosphere was reflected in child-friendly activities on offer. For families traveling with their furry friends, the park is a Pet Paradise with miles of woodland trails that start right from the door of your lodge.

THE LODGES ARE STYLISH and equipped with all the amenities you need for a comfortable stay.

Venture further afield and visit the grounds of Rutland Nature Reserve, Ferry Meadows and Fineshade Wood, all nearby and offering a great space for dogs to explore. Overall, my experience at Landal Rockingham Forest Holiday Park was highly positive.

The combination of luxurious, eco-conscious accommodation, stunning natural surroundings, and excellent service made for a memorable and relaxing holiday. The resort’s emphasis on sustainability and connection with nature is particularly commendable, making it a great choice for those looking to escape to the countryside without compromising on comfort.

Whether you’re seeking a romantic retreat, a family holiday, or an active outdoor adventure, Landal Rockingham Forest offers something for everyone. It’s a place where you can unwind, reconnect with nature, and enjoy quality time with loved ones in a serene and beautiful setting. I would highly recommend it to anyone looking for a peaceful yet luxurious countryside escape.

Landal Rockingham Forest Holiday Park
01780 432250
www.rockinghamforestpark.co.uk

HOSPITALITY HERITAGE

Posted on August 7, 2024

Preston-born entrepreneur John Morphet founded the Pure Leisure Group in 2004, having entered the tourism market with his inaugural South Lakeland Caravans business in 1988. With John at the helm, Pure Leisure Group is now a third-generation family-run businesses employing 230 staff across its portfolio of 19 holiday parks throughout the UK.

Pure Leisure Group operates 13 holiday lodge and caravan parks in the Northwest, one lodge park in Wales, one in Yorkshire and a further two in East Anglia. Tydd St Giles Golf and Leisure Estate in Cambridgeshire, and Bridlington Links Golf and Leisure Estate in West Yorkshire, complete the UK portfolio.

Most recently, the Gledfield Highland Estate also joined the business, a 6,500-acre estate with holiday cottages in northern Scotland. Overseas, the company’s flagship is Royal Westmoreland, Barbados, a luxurious 750-acre estate with a world class golf course and a choice of magnificent, newly built properties from luxury apartments to exclusive custom-built villas.

Pure Leisure Group’s success is an extraordinary rise from the relatively humble origins of John’s early steps into the park and leisure industry. As a fourteen year old lad, he started helping out at the small caravan park on his family’s farm in Westmoreland. By the early 1970s, John was running the combined business himself, but it was a farming accident a decade later, that secured his path as a park operator, leaving the farming life behind.

SOUTH LAKELAND Leisure Village has a Gold award from the David Bellamy Conservation Trust.

John’s dedication to the business is legendary and it is this, and the ongoing involvement of his family, that has laid the foundations for the success of Pure Leisure Group today. John’s son Will is the General Manager of the Docker Holiday Park, Sons Rob and Matthew are a Regional Manager and Head of Operations respectively, whilst daughter Rebecca works at head office in the sales and bookings team.

More recently, grandson Cameron has joined the team as maintenance and support services, also responsible for the farming, green keeping and environmental side of the business at each of the holiday parks. “Having three generations of the family working full time at Pure Leisure Group makes for a more exciting business,” explains Dean Turner, Group Marketing Manager.

“Each person brings a unique perspective and creative ideas. The door is always open to new initiatives and the team is flexible and keen to try them. It’s this breath of fresh air that the entire family brings to the table and one, particularly, that John is keen to nurture.” One of the key advantages to being family-run is the fact that there is no ‘board’ to answer to. According to John, this means that the team can adapt and change direction quickly.

“Sharing the same goals and vision for the group, the family works in the best interest of the business and its guests, and in the best interest of future generations that may want to join the business,” explains Dean. The family’s diverse skillset of expertise allows the business to embrace both the tradition of hospitality and heritage of the brand, alongside understanding and meeting the modern demands of consumers.

BOATING IS POPULAR with all the family at South Lakeland Leisure Village.

“This ensures that our parks develop appropriately and evolve their offering to suit,” explains Dean. “This can be seen recently with the introduction of new play areas, as well as the new rustic log cabins and hot tubs at four of our parks. Our focus on sustainability has led to the creation of camping pods created from the waste decking from the park creating a fully circular economic process.

Any excess wood is then used for the rustic pod wood fired hot tubs.” The Group is committed to maximising energy efficiency and sustainability across the board. A recycling initiative runs across all parks and both biomass heating and solar panels have been introduced to 50% of parks to date, with a full roll out due for completion by 2030. South Lakeland Leisure Village – known as the ‘Jewel in the Crown’ – is considered the flagship UK property in the PLG portfolio.

Set in the borders of the southern Lake District and Yorkshire Dales, the park boasts an award-winning restaurant and a whole host of leisure facilities including a sailing lake, indoor swimming pool and state-of-the-art gym to cater to guests staying at any of its 320 lodges and cottages. The park makes the most of its setting in an Area of Outstanding Natural Beauty.

Recently, the team managed the successful retention of the five gold star rating from Visit England and Gold award from the David Bellamy Conservation Trust, for its ongoing work to enhance the South Lakeland Leisure Village environment for wildlife. Pure Leisure Group’s head office is located close to South Lakeland Leisure Village in Carnforth, Lancashire.

JOHN MORPHET Founded the Pure Leisure Group in 2004.

The purpose-built building is home to 30 of the Group’s 230 UK employees, although the staff total is closer to 400 globally including Royal Westmoreland. Careful expansion is always on the agenda at Pure Leisure Group. Planning has been agreed at Gledfield, the Royal Westmoreland Highland Estate and the Group has also recently acquired the Loch Ness Highland Resort.

Situated at the southern tip of the world-famous Loch Ness, this luxury glamping retreat’s cosy glamping pods and spacious holiday homes are perfect for the modern adventurer. Despite the cost-of-living challenges which have affected the majority of the industry, Pure Leisure Group has continued to grow and exceed targets.

The team has also continued to give back, whether it be in charitable actions or supporting other local businesses. “Corporate Social Responsibility underpins the running operation at Pure Leisure Group,” explains Dean. “At our parks offering food and beverage, we work hard to support local and, wherever possible, a farm to fork solution with chefs using the finest, freshest local produce. We also actively give back to the community.

GUESTS STAYING at Fell End Holiday Park in Cumbria can enjoy great leisure facilities.

Most recently, donating a £50,000 business profit and charity pot share to a hospice in Lancaster and a cancer care centre in Stockport.” A slew of awards is testament to Pure Leisure Group’s commitment to quality and care. The team recently won the coveted Red Rose Award for Best Tourism, Leisure and Hospitality business.

They were also a finalist in the Family Business of the Year at these same awards. Pure Leisure is also shortlisted for a trio of top accolades from the renowned BIBA’s run by the North and Western Lancashire Chamber of Commerce. The team is hoping to return from the ceremony at the Blackpool Tower Ballroom in September celebrating a hat-trick.

PURE LEISURE
01524 784290
www.pure-leisure.co.uk

YOUR NEXT STAR PERFORMER

Posted on August 3, 2023

YOUR NEXT STAR PERFORMER

THE CAPELLA 2HCX in action at Three Cliffs Bay holiday park.

Every holiday park will appreciate the vital role a utility vehicle plays in the smooth running of the site. And the STAR EV range of utility vehicles not only performs effectively behind the scenes but also as the star of the show too.

For holiday parks that can extend over acres of land, utility vehicles aren’t just a nice-to-have; they’re essential for daily operations, maintenance and gardening work as well as transporting equipment, guests and luggage from one side of the resort to another. STAR EV’s award-winning range brings productivity, sustainability, efficiency and value to every holiday park’s fleet and we look at how they do that.

ENERGY DENSITY
The greater energy density of a 210Ah maintenance-free lithium-ion battery makes STAR utility vehicles productive members of the team. With an industry leading tow capacity and payload able to handle up to 670kg of material and an electric tipping bed ideal for off-loading, vehicles such as the Capella 2HCX and Capella Work Machine are ideal to ensure the smooth behind the scenes operation of your holiday park.

Whether it be transporting guests, linen, maintenance equipment, hospitality services or even medical equipment, the Capella can maintain steady productivity between charge cycles, and easily be topped up via an on-board Lester charger. With the Lifted model staff and guests can also be safe traversing any kind of off-road terrain.

The guest experience is a top priority for a holiday park, so a vehicle that can be seen but not heard is vital. With a lithium-ion battery, the STAR EV lineup is able to perform its maintenance tasks noiselessly so as not to disturb the peace and enjoyment of the park’s visitors – an essential around guests staying in tents and caravans.

Even so, these vehicles don’t always belong behind the scenes. The Sirius 2+2 is designed to hold up to four passengers and is an attractive addition to any holiday park, elevating the guest experience, allowing them to ride in style and comfort as they take in the views of their destination.

THE SIRIUS 2+2 IS DESIGNED to hold up to four passengers and is an attractive addition to any holiday park.

ELECTRIC FLEETS
Many guests go to holiday parks to escape the bustle of city life, including the traffic that comes with it. With a close connection to their natural surroundings, it’s important for many resorts to be kind to the countryside they call home. STAR EV electric fleets produce zero emissions or leaks when being charged.

Pair this with superior energy efficiency and they reduce their actual pollution percentage, eliminating any contribution to global warming. What’s more, beyond their zero emissions, machines such as the Capella and Sirius are lightweight with a light tread too, providing a gentle drive on grounds while the lithium battery also eliminates the risk of a hydrochloric spill.

Reesink
Tel. 01480 226800
www.reesinkagriculture.co.uk

ENERGY EFFICIENT SAVINGS

Posted on August 3, 2023

ENERGY EFFICIENT SAVINGS

When it comes to heating swimming pools efficiently, park managers can look no further than the Fairland InverX heat pump. The patented biometric hexagon design maximises heat exchange efficiency, and a real-time power consumption display allows park owners to track usage.

The high coefficient of performance means that for every kilowatt consumed, InverX offers 16 kilowatts of heat in return. Even at 50% capacity, InverX still delivers high coefficient of performance of 11.6. For flexibility, InverX has three operational modes.

Turbo mode increases capacity to reduce initial heating time by 20%, Smart mode runs at 20-100% capacity according to water and ambient temperature for energy efficiency, and Silence mode is ideal for night use when capacity is reduced to 20-60%.

Golden Coast
Tel. 01271 378100
www.goldenc.com