RETHINKING GROWTH IN HOLIDAY PARKS

From Proven Investment to New Revenue Streams...

For today’s holiday park operators, growth is no longer just about adding more units — it’s about increasing revenue per guest and creating experiences that drive repeat visits. A strong example of this can be seen at Concierge Camping in Chichester.

Rather than simply expanding accommodation, the team introduced a new concept: premium “daytime living” cabins positioned alongside motorhome pitches. Working with Palmako, the site installed 10 Grace cabins, equipped with kitchens, refrigeration, and bathroom facilities.

The result is a flexible, high-value offering that enhances the guest experience while increasing the value of each stay. This reflects a broader shift across the sector. Guests increasingly expect more than just a place to stay — they are looking for comfort, convenience, and memorable experiences. For operators, this creates an opportunity to attract new audiences, increase on-site spend, and extend the season.

Beyond accommodation, wellness is one of the fastest-growing areas for revenue generation. Facilities such as saunas, hot tubs, and cold plunge pools are becoming key booking drivers, particularly in off-peak periods, helping parks create premium, bookable experiences. At the same time, additions like pergolas, BBQ huts, and covered outdoor areas can transform how space is used, creating social and functional zones that work in all weather conditions.

The key takeaway is clear: successful parks combine proven investments with experience-led additions to maximise value per guest. Palmako is a leading European manufacturer of high-quality timber structures, helping holiday parks deliver durable, design-led solutions — from accommodation cabins to wellness buildings and outdoor living spaces — that turn investment into long-term value.

PALMAKO
01698 426444
www.palmako.co.uk

"They are absolutely fantastic - and probably one of the best purchases we've ever." -Guy Hodgkin, Concierge Camping

EUROPE’S FAVOURITE CAMPING DESTINATION

Castlerigg Hall Holiday Park in Keswick has been voted the most popular camping destination in Great Britain by campers from 33 European countries. The accolade comes from the ACSI, Europe’s largest publisher of camping information, which represents more than 9,400 campsites across the continent.

The family-run park, operated by the Jackson family since 1938, topped the poll for its combination of location, quality, and hospitality. David Jackson, who runs the park with his wife Jill and son Josh, said the award was “ a fantastic feather in the park’s cap” and praised his team for their contribution.

Castlerigg Hall offers a range of accommodation, from traditional camping pitches to luxury holiday caravans and touring pitches for motorhomes. The park also features innovative Hex Pods, sustainable glamping units with underfloor heating powered by renewable energy, furnished living areas, and kitchen and bathroom facilities beneath hexagonal glass roofs.

Earlier this year, the park won the 2025 Cumbria Tourism Award for Regenerative Tourism, recognising its commitment to protecting and enhancing the natural environment. Castlerigg Hall is a longstanding member of the Holiday and Residential Parks Association (HARPA).

ABOVE: Outside the Dutch headquarters of the ACSI, David Jackson and his wife Jill and their son Josh receive the organisation's top UK award from two of its senior holiday park inspectors.