countryside

THE OPEN ROAD TO OPPORTUNITY

Posted on July 31, 2025

There’s a quiet revolution rolling through the British countryside, and it’s running on diesel, solar and wanderlust… Motorhome ownership is booming and with it, a new kind of traveller is reshaping the tourism landscape.

Forget tour buses and pre-packaged trips, today’s explorers prefer self-sufficiency, open roads, and the freedom to choose their view each morning. For holiday park owners and managers, this is not a trend to watch from the sidelines.

It’s a golden opportunity to attract a growing, engaged and self-reliant audience that’s ready to spend, if you’re ready to welcome them.

WHY MOTORHOMES ARE NOT JUST PASSING THROUGH
Once considered the preserve of retirees and festivalgoers, motorhomes have gone mainstream. Driven by post-pandemic shifts, environmental awareness, and a craving for flexible travel, today’s motorhome owners are families, digital nomads, adventurers and comfort-lovers alike.

They’re skipping airports and checking out of hotels, opting instead for clean air, control, and communities on wheels. But here’s the catch: while they love the open road, they don’t want to rough it. They’re looking for safe, scenic, and well-equipped bases and that’s where you come in.

TODAY’S MOTORHOME GUESTS bring everything they need and they’re happy to pay for the things they value most: safety, service, and the freedom to roam.

FROM STATIC TO STRATEGIC
Traditionally associated with static caravans and summer getaways, holiday parks are now transforming into dynamic hubs for motorhome tourism. With the right facilities, you don’t just become a stopover, you become the destination. Motorhome travellers value:

• Full-service hook-ups: Electricity, water and waste disposal make extended stays easy.
• Flexible booking options: Cater to both overnight visitors and those settling in for the season.
• Modern comforts: Think laundry rooms, Wi-Fi, EV chargers, and even co-working areas.
• Scenic and secure settings: Gated access, helpful staff and quiet hours go a long way.

Add a view of the coast or countryside, and your park suddenly offers something that no roadside lay-by or city car park can.

WHY IT MAKES BUSINESS SENSE
Let’s break it down. Motorhome owners bring:

• Self-sufficiency: They don’t need you to provide beds or bathrooms, but they’re happy to pay for a clean, safe, connected space.
• Off-season income: Many tour year-round and actively seek out parks with winter availability.
• Repeat business: A good stay = loyalty. Many return to favourite parks annually or recommend them in active online communities.
• Low overhead for high reward: Unlike static units, touring pitches require less infrastructure and turnover.

With a little foresight, even under-used parts of your park can be turned into attractive hardstanding motorhome pitches, creating new revenue without major redevelopment.

WHAT MOTORHOMERS REALLY WANT (AND HOW TO DELIVER IT)
Meeting the needs of the motorhome market doesn’t mean luxury spas and nightly entertainment (although some will love that!). What matters most is a balance of autonomy and amenity. Here’s what they’re looking for:

• Ease of access: Wide, drive-through pitches and clear signposting.
• Solid ground: Hardstanding with level areas beats a boggy field every time.
• Connectivity: Reliable Wi-Fi and good mobile reception are now non-negotiable.
• Family & pet-friendliness: Play areas, dog walks, and fenced zones make a big difference.
• Social touches: BBQ spots, fire pits, or communal lounges help build community.

Add an online booking system (ideally with app functionality), and you’re ticking all the modern motorhomer’s boxes.

WHAT TYPE OF PARK ARE YOU?
It’s worth considering your niche. There’s space for everyone in the motorhome market—but your park doesn’t have to appeal to everyone.

• Family parks: Offer excitement, entertainment and practical convenience.
• Adult-only parks: Promise peace, quiet and curated experiences.
• Eco-retreats: Cater to conscious travellers with natural, minimalist setups.
• Luxury resorts: Attract those who want the comforts of a hotel with the freedom of the road.

By defining your offer, you can attract the right kind of motorhome guest, and keep them coming back.

DON’T GET LEFT BEHIND
So, if your pitches are ready, your facilities welcoming and your park easy to find and book, you’re not just accommodating motorhome guests, you’re becoming part of their story.

In return, they’ll bring loyal custom, word- of-mouth buzz, and a whole lot of wheels to your gates! It’s time to open up your park and your thinking, to the power of the self-sufficient traveller.

Motorhome Trader
www.themotorhometrader.co.uk

TRAILBLAZERS OF UK TRAVEL

Posted on November 12, 2024

Campsites across the UK have won in this year’s Caravan and Motorhome Club’s 2024 Awards for England, Wales, Scotland and Northern Ireland, as well as best newcomer and the Sustainability Award that recognises valuable work being undertaken to protect the environment.

The awards celebrate privately-owned, maximum five-pitch campsites certified locations (CLs) – that are open exclusively to Caravan and Motorhome Club members. Many CLs are found in the countryside and remote locations such as farms, country estates and inns, providing a valuable and additional income stream for the campsite’s owners and local communities, whilst offering more choice for Club members to get out in the great outdoors.

The Caravan and Motorhome Club has been a cornerstone of outdoor adventure in the UK for over 116 years, proudly representing the interests of more than 1.1 million caravan, motorhome, campervan, and trailer tent owners. The Club champions the spirit of adventure, helping members make the most of the great outdoors— whether through glamping, touring, or simply enjoying nature.

With an annual membership fee of just £63, members gain access to over 2,700 high-quality campsites across the UK and Europe, all curated to ensure a great value experience. As the UK’s No. 1 rated touring club, the Caravan and Motorhome Club goes above and beyond to deliver savings and exclusive offers, both for touring adventures and at home.

Members can also explore a range of escorted European tours, all protected by ABTA, as well as independent tours in Australasia, North America, and Southern Africa, providing peace of mind during their travels.

With expert advice, comprehensive overseas travel services, and tailored insurance options, the Caravan and Motorhome Club is dedicated to enriching its members’ experiences. To discover more about the benefits of membership and join a community passionate about outdoor adventures.

The Caravan & Motorhome Club
01342 318 813
www.camc.com

THIS YEAR’S WINNERS INCLUDE…

BEST CL IN WALES & OVERALL CL WINNER
Brambles in Anglesey

Brambles is the only campsite to win two categories in this year’s CL awards. The adult-only campsite is perfect for those looking for beach, waterside or peaceful stays.

It is owned by Eric and Sue Marchbanks, avid caravanners themselves, who are members of the Caravan and Motorhome Club and have travelled far and wide in their motorhome, as far as Czechoslovakia.

The campsite offers scenic walkways among three ponds, trees and shrubs, perfect for dog walkers and offers plenty of wildlife for those who like to get close to nature, tourers can expect to find red squirrels, rabbits and ravens.

Owner, Eric comments: “Winning an award is recognition that we are making guests happy and they are wanting to stay here and are enjoying the area surrounding us.”

 

BEST CL IN ENGLAND NORTH
Drake House Farm in Lancashire

Drake House Farm is owned by Ann Chippendale and is located in the Ribble Valley just three miles from the market town of Clitheroe.

The campsite is known for its gorgeous views, excellent dog walks and wildlife. The campsite has peaceful pitches, is an area of outstanding beauty, with its own woodland with a brook.

Owner, Ann Chippendale comments: “It truly is a beautiful location, it’s like the Lake District without the crowds”.

 

 

 

BEST CL IN ENGLAND SOUTH
Goodleigh Hill in Worcestershire

Goodleigh Hill is situated in an ideal spot to explore South Worcestershire and the North Cotswolds.

The campsite is known for its scenic views, dog walks and its convenient location to nearby local eateries and pubs and a short walk to the town of Pershore.

Owners, Matthew and Emily Horton, have ensured the CL is peaceful and clean. It is convenient for those who want to explore the beautiful Malvern Hills and the Malvern Spring.

Emily comments: “Matthew really wanted to help increase the biodiversity here, and he saw that creating a CL that is viable in the fabulous rural countryside would allow him to fulfil his ideas and increase wildlife here.”

 

 

BEST CL IN SCOTLAND & NORTHERN IRELAND
Firbank Park in Aberdeenshire

Firbank Park is set in the beautiful Royal Deeside within Cairngorms National Park, perfect for those who enjoy nature and tranquillity.

The five-acre campsite has hardstanding pitches that are spaced out and each pitch offers an electric hook up and their own fresh water source.

The campsite, owned by Archie and Justine Buchanan, is close to an abundance of walking trails, cycling tracks, and Munros (mountains at least 3,000 ft high) to climb. Additionally, fishing and horse riding are available on the nearby Glen Tanar Estate.

Archie comments: “We have built somewhere that we would want to go to, so we’re hoping that other people will like that as well, and it seems to be the case. It’s like being on our holidays.”

 

BEST NEWCOMER
The Courts in Essex

The Courts campsite, owned by Paul and Collette Murphy, is set in the serene woodlands of Little Baddow and is great for those looking to escape the hustle and bustle of daily life.

Tourers can access a multitude of forest rambles and embrace the local wildlife, head off on their bikes for an off-road adventure or visit the local dock for boat rides, canoeing and paddle boarding.

Despite the area’s rural setting, Little Baddow is also close to several larger towns and cities, including Maldon and Chelmsford.

Owner, Paul Murphy comments: “We have lovely walks through ancient woods directly from the site. We’ve got a local pub, local restaurant, paddleboarding and the river nearby so we have a lot to offer.”

 

SUSTAINABILITY AWARD
Birch Hill in Shropshire

Birch Hill campsite is located in the beautiful lake-lands of Shropshire. The campsite, owned by Major Ian and Janet Kelly, was established over 40 years ago and over the years has received various awards.

This is the 2nd year for the Sustainability Award and Birch Hill has been recognised in this category for its Dark Skies initiative, local links with shops, restaurants and pubs, promotion of formaldehyde-free chemicals on site, and use of renewable energy and water consumption controls.

The campsite is on one of the main Land’s End to John O’Groats cycle routes and Ellesmere is also a great spot for country walks, dog walking and bird watching. Owner, Major Ian Kelly comments:

“Sustainability is not just about what we do around the site, but it’s also about what our guests do - whether it is efficient recycling or helping our local economy, it’s important to note that they’re the ones helping to keep our local shops alive for us.”

SITES IN BLOOM AWARD
Pembrey Country Park Club Campsite & Fairlight Wood Club Campsite

The multi-couple campsite winner for 2024 is Pembrey Country Park Club Campsite in Wales for the second-year running.

Pembrey Country Park Club Campsite is known for its phenomenal summer flowers display and blend of coast and countryside. The 2024 single-couple campsite winner is Fairlight Wood Club Campsite in East Sussex.

This intimate campsite set in flower rich woodland has plenty of footpaths for tourers to wander along. The campsite’s surrounding woodlands are listed as a Biodiversity area that is ideal for nature lovers and spotting wildlife.

 

 

 

 

SITES TO INSPIRE AWARDS
MULTI-COUPLE SITE WINNER
Cayton Village Club Campsite

Cayton Village Club Campsite in North Yorkshire is the 2024 winner of the multi-couple campsite category.

Cayton Village Campsite has had some great improvements over the past few years which has helped to increase visitor satisfaction scores for overall facilities to 9.8 out of 10.

The new improvements include two brand new shower blocks, more touring pitches and new premium pitches, a new designated dog walking area, a multi-use games area and an enclosed playground.

Regional Manager, Phil Monkman, said: “Cayton Village is a relatively newly refurbished site and the campsite staff have worked very hard over the last few seasons to add a unique character.”

 

 

SITES TO INSPIRE AWARDS
SINGLE-COUPLE SITE WINNER
Baltic Wharf Club Campsite

Baltic Wharf Club Campsite in Bristol is the 2024 winner of the single-couple campsite category. This campsite is located in the heart of Bristol’s beautifully redeveloped dockland, near the city centre with lively shops and entertainment.

There is also a selection of boat trips available nearby for tourers looking to discover gorgeous scenic views in the county and many excellent cycling paths for those desiring for an adventure.

Regional Manager, Mark Houghton, said: “Despite the known and inevitable future closure of the campsite, newly promoted site managers Lyndsay & ‘Chelle have placed their hearts and souls into the campsite throughout the season and their comment sums up their enthusiasm: ‘We may not have any control over the campsite’s future, but we CAN control her last season, meaning Baltic Wharf won’t simply fade away with us here to see it out on a high.’”

 

 

SUSTAINABILITY CHAIRMAN’S AWARD
Blackpool South Club Campsite

Also running for its fourth consecutive year is the Sustainability Chairman’s Award, created to celebrate the campsite network’s environmental, social and economic commitments, actions and engagements.

From tree planting and waste reduction projects, growing wild meadows, hosting local food vendors and raising money for local charities, a great range of sustainable activities have taken place at campsites throughout the year.

The entrants were judged on the award criteria by the Club Chairman, David Turner, who made the final decision on the winner of the 2024 Sustainability Chairman’s Award. The 2024 winner is Blackpool South Club Campsite in Blackpool, Lancashire.

The campsite was awarded for its new improvements this year to establish a sustainable environment for their guests. This includes more serviced pitches, upgraded motorhome waste point, roadway resurfacing, solar PV roof panels which provide renewable energy, and ongoing pitch improvements and resurfacing.

 

THE LUXURY ESCAPE

Posted on November 12, 2024

In an increasingly competitive and diverse market, holiday park and campsite owners are continuously looking for ways to stay ahead of the curve. One of the most significant shifts in the industry in recent years has been the rise of *glamping* which is a portmanteau of “glamorous” and “camping.”

While traditional camping continues to have a strong appeal, especially among seasoned outdoor enthusiasts, glamping caters to a new audience, those seeking to enjoy nature without sacrificing comfort and luxury.

Glamping is no longer a niche trend, it’s a booming sector that is reshaping the outdoor hospitality industry. For holiday park and campsite managers, offering glamping options can be a key differentiator and revenue booster. So, let’s explore the reasons why glamping is essential for your site and how it can benefit your business.

GLAMPING UNITS, such as luxury tents, cabins, or eco-pods, can be marketed at higher price points compared to traditional camping pitches.

A BROADER AUDIENCE
Traditional camping often appeals to a certain type of traveller: individuals and families who are comfortable with minimalist setups and enjoy the rugged charm of the outdoors.

However, there is a growing segment of consumers who love nature but are less enthusiastic about pitching a tent or braving the elements with limited amenities.

This is where glamping really shines. By offering luxurious tents, yurts, pods, cabins, or even treehouses, you can attract a broader audience, suiting all ages and groups.

Glamping offers the perfect blend of nature and comfort, making it accessible to people who might never have considered a traditional camping holiday. By expanding your offerings, you’re not just catering to campers — you’re appealing to a whole new market segment.

WE WERE DELIGHTED to partner up with The Glamping Show this year.

HIGHER REVENUE
Offering glamping accommodations can significantly boost your revenue. Glamping units, such as luxury tents, cabins, or eco-pods, can be marketed at higher price points compared to traditional camping pitches.

While a standard tent pitch might be charged at £25-£40 per night, a glamping unit could range from £80 to upwards of £250 per night, depending on the amenities and location. Moreover, glamping accommodations often attract longer stays, particularly among guests seeking to truly unwind in a luxurious natural setting.

This means not only higher nightly rates but also a potential increase in overall occupancy rates and seasonal bookings. Although the initial investment in glamping infrastructure may be higher than traditional camping setups, the return on investment (ROI) is often quick.

High-quality glamping structures are built to last, and because they command premium pricing, you can recoup your costs relatively quickly while enjoying ongoing profitability.

CAMPING CONNECT are experts in the WIFI Systems, talk to the team today!

ENHANCED GUEST EXPERIENCE
One of the primary benefits of offering glamping options at your holiday park is the elevated guest experience. Glamping appeals to those who appreciate thoughtful design, comfort, and unique accommodation options — think plush bedding, en-suite bathrooms, stylish decor, and even private hot tubs.

The attention to detail and high-end amenities in glamping accommodations create a memorable experience that guests are likely to rave about, both in person and online. Satisfied guests are more likely to leave positive reviews and recommend your park to friends and family, further boosting your brand reputation.

With platforms such as TripAdvisor and social media playing a huge role in influencing consumer decisions, offering standout accommodations like glamping pods can help ensure your holiday park maintains a steady stream of glowing feedback and repeat visitors.

THE DEMAND FOR GLAMPING shows no signs of slowing down.

ECO-FRIENDLY APPEAL
Modern travellers are increasingly aware of their environmental impact, and many are seeking eco-friendly accommodation options that align with their values.

Glamping, with its focus on blending luxury with nature, often incorporates sustainable practices such as solar-powered lighting, composting toilets, and eco-friendly building materials. Holiday park owners who offer glamping accommodations can use this as a selling point, highlighting their commitment to sustainability and responsible tourism.

Eco-conscious travellers are willing to pay more for experiences that allow them to enjoy the beauty of nature without leaving a heavy footprint. Investing in eco-friendly glamping units not only broadens your appeal but also enhances your brand as a leader in sustainable outdoor hospitality.

GLAMPING APPEALS to those who appreciate thoughtful design, comfort, and unique accommodation options.

FUTURE-PROOFING
The demand for glamping shows no signs of slowing down. In fact, it is expected to grow as travellers continue to seek out unique, memorable experiences. The COVID-19 pandemic has also contributed to a surge in outdoor holidays, as people have become more aware of the importance of nature and space.

Glamping perfectly aligns with these trends, offering seclusion, luxury, and a closer connection to nature — all while maintaining the safety and hygiene standards guests now expect. By investing in glamping, you are future-proofing your holiday park or campsite.

Glamping offers versatility and scalability, allowing you to adjust your offerings as guest preferences evolve. You can start with a few units and expand based on demand, adding innovative designs or amenities to keep your accommodation options fresh and exciting.

BY INVESTING IN GLAMPING, you are future-proofing your holiday park or campsite.

INVEST IN YOUR PARK’S FUTURE
Glamping is more than just a trend, it’s a sustainable, lucrative addition to any holiday park or campsite. By offering glamping options, you can attract a broader audience, boost your revenue, and enhance guest satisfaction, all while aligning your business with the growing demand for unique and eco-friendly experiences.

Holiday park managers who embrace the glamping trend are positioning their parks for long-term success. Whether you’re located in a scenic coastal area, a tranquil countryside setting, or a bustling tourist destination, glamping is a valuable way to differentiate your business, diversify your revenue streams, and create a unique offering that guests will love to return to year after year.

In an increasingly crowded marketplace, the key to staying competitive is offering experiences that resonate with modern travellers — and there’s no better way to do that than with the glamour of glamping.

 

FREE RANGE CAMPING

Posted on August 7, 2024

Beth Connor visits Petruth Paddocks, a serene escape in the heart of Somerset...

Nestled on the outskirts of Cheddar, Somerset, Petruth Paddocks offers a charming escape for nature lovers and adventure seekers alike. This family-owned campsite is run by Jules, his family and site manager Abby, boasts a welcoming atmosphere, stunning scenery, and a range of accommodations that cater to various tastes and budgets, making it a standout destination for holidaymakers, providing a perfect blend of rustic charm and modern amenities.

From the moment you arrive, the welcoming atmosphere at Petruth Paddocks is palpable. The friendly staff greet you with genuine warmth, ensuring that your stay begins on a high note. The park is thoughtfully laid out, with a variety of accommodations to suit different tastes and budgets.

Whether you opt for a cozy pitch for your tent, a socialising group pitch, or one of the beautifully furnished glamping options, you’ll find comfort and convenience at every turn. “We spring out of bed to put a spanner in the hamster wheel of work, free from the addiction of social media, and challenge the frantic pace of life today.”

- Jules Sayer One of the standout features of Petruth Paddocks is its stunning natural setting. Surrounded by rolling hills and open fields, the park offers breathtaking views and ample opportunities for outdoor activities. The well-maintained grounds are perfect for leisurely strolls, while the nearby Mendip Hills provide a more challenging terrain for avid hikers.

TWENTY YEARS IN, Jules, Steve & Team employ thirty people to help run the site.

For families, the spacious play areas and pet-friendly policy make it easy to enjoy quality time together in the great outdoors. The facilities at Petruth Paddocks are top-notch, designed to enhance your camping experience. Modern shower blocks, clean toilets, and well-equipped washing up areas ensure that even the most basic needs are met with ease.

The recycled fire pits are a popular feature, which are delivered direct to your pitch each evening, a perfect opportunity to gather to share stories and perhaps even toast a marshmallow under the starry sky. “We believe we all owe it to ourselves and our children to press pause, relax and appreciate the simpler things in life recharge, reflect, reengage, reset and realign.” - Jules Sayer

For those looking to explore beyond the park, Cheddar Gorge and the charming village of Cheddar are just a stone’s throw away. The iconic gorge, with its dramatic cliffs and ancient caves, offering fascinating tours and breathtaking vistas. The village itself boasts quaint shops, delightful tea rooms, and, of course, the world-famous Cheddar Cheese.

What truly sets Petruth Paddocks apart, is the personal touch and attention to detail. The owners, Jules and the team, are passionate about creating a memorable experience for their guests. Their dedication is evident in the little extras, from the on-site shop stocked with local produce to the organised activities that cater to both children and adults.

PETRUTH PADDOCKS is more than just a campsite, it’s a gateway to the natural beauty and cultural richness of Somerset.

“We achieve that through our friendly, caring team and our thoughtfully created outdoor environment where adults and children alike feel safe, valued, comfortable and grounded.” - Jules Sayer In summary, Petruth Paddocks is more than just a campsite; it’s a gateway to the natural beauty and cultural richness of Somerset.

With its welcoming ambiance, excellent facilities and stunning surroundings, it promises a relaxing and enjoyable retreat for all who visit. Whether you’re seeking adventure or tranquillity, Petruth Paddocks delivers an unforgettable experience in the heart of the Somerset countryside.

Petruth Paddocks
01934 257055
www.petruthpaddocks.co.uk

PIONEERING GREEN HOLIDAYS

Posted on March 13, 2024

PIONEERING GREEN HOLIDAYS

SUSAN AND DEREK Dickson (centre) were given two top spots by judges at the Cumbria Business Awards

The husband-and-wife team behind a popular Windermere holiday park say that they were left reeling after learning that they had scooped two top awards in one swoop. Susan and Derek Dickson of Park Cliffe heard the couple’s five-star park near the shores of Windermere had taken first place in the Best Family Business of the Year category.

Susan and Derek were then invited back to the stage again and told that Park Cliffe had triumphed in the Green/Ethical Business of the Year category, beating hundreds of other eligible enterprises to the title. “We were rather knocked for six when we realised that we would be taking two trophies home!” said Susan who, with Derek, has owned the park for just over 15 years.

“Our daughter Abi and son Jack play an important part in the running of Park Cliffe, and the family business award is a credit to how much they make this a real team effort. “Abi and Jack also share our love for the natural world, and our concern to make the holidays we offer as green and environmentally friendly as possible.”

Set in 25 acres of countryside above the shores of Windermere, Park Cliffe provides holiday homes to rent and own, glamping facilities, and pitches for tents, touring caravans and motorhomes. Last year, Susan and Derek welcomed local MP Tim Farron to officially open a major new green energy project undertaken at Park Cliffe by the couple.

Representing a £200,000 investment, it features over 200 high-efficiency solar panels which will save 21 tonnes of carbon from entering the atmosphere each year. The installation, known as a solar array, is capable of generating around 100Kw of power, and is designed to produce electricity even on the most overcast of days. More initiatives to reduce the park’s carbon footprint and to protect its indigenous wildlife and native plants are planned for 2024, said Susan.

GOLDEN OPPORTUNITIES

Posted on March 13, 2024

GOLDEN OPPORTUNITIES

Verdant Leisure offers an award-winning holiday formula...

VERDANT LEISURE expanded in 2002 with two parks in Devon - Golden Coast Leisure Park and Cleavewood Leisure Park, pictured

Creating the perfect environment for customers to relax, enjoy and experience is an award-winning formula for leading holiday park operator Verdant Leisure. Since its foundation in 2010, Verdant Leisure has gone from strength to strength, and now boasts 13 parks within its growing portfolio.

Offering quality self-catering holidays and holiday home ownership in stunning coastal and countryside locations across Scotland and northern England, the Verdant Leisure story began with Thurston Manor Leisure Park in East Lothian and Pease Bay Leisure Park in Berwickshire. Riverside in Northumberland and Viewfield Manor in Ayrshire soon followed in 2011.

County Durham- based Heather View and Kingfisher were acquired in 2016, Coldingham Bay, Berwickshire in 2017, Scoutscroft in Berwickshire, and Queensberry Bay in Dumfriesshire in 2018. Two parks in Perthshire – Erigmore and Ballintuim – joined the group in 2019 and 2022 respectively. Finally, in 2022, Verdant Leisure expanded further south with two Devon-based acquisitions: Golden Coast Leisure Park and Cleavewood Leisure Park.

“Golden Coast is a fantastic, family friendly park in North Devon,” says Verdant Leisure Communications Director, Stacey Hope. “As the newest addition to the Verdant Leisure family, it offers a wide range of accommodation options and a whole host of fun filled facilities. Golden Coast Leisure Park is a great addition to the Verdant Leisure portfolio.”

A WAVE SURFING SIMULATOR is just one of the activities on offer at Golden Coast Leisure Park.

ACTION-PACKED
Situated amidst picturesque countryside, just a couple of miles to the east of the award-winning golden sands of Woolacombe beach, Golden Coast Leisure Park offers guests an action-packed holiday. A huge range of family friendly activities is on offer including indoor and outdoor swimming pools with flumes, a wave surfing simulator, high ropes course, climbing wall, ten pin bowling, fishing lake, arcade, adventure golf facilities, and plenty of places to eat and drink.

For those seeking something more relaxing, the Waves Ceramic Studio is ideal for creative pottery decorating. Verdant Leisure parks offer a wide range of entertainment options. From packed programmes including kids’ clubs with their resident foxes Vinnie and Violet, to visiting acts offering everything from comedy to live singers, there really is something for everyone.

Accommodation at Golden Coast includes a wide range of apartments, houses and villas (including some with hot tubs) to suit all budgets and requirements. Modern and stylish self- the exceptional location, Cleavewood owners can also use all the facilities at Golden Coast and enjoy delicious food and drink at the historic Old Mill pub and restaurant on-park.”

WATER ZORBING at Thurston Manor Leisure Park.

HOME-OWNERS
Verdant Leisure caters to 2,000 holiday home-owners across its parks, and this is an ever-growing sector. Another new holiday home development was recently completed at Thurston Manor Leisure Park in Dunbar, Scotland. Nestled at the foot of the Lammermuir Hills, near the stunning East Lothian coastline, Thurston Manor Leisure Park is set in 176 acres of breathtaking countryside.

This beautiful holiday park is under an hour’s drive from Edinburgh, making this park a top choice for holiday makers wanting to combine a visit to the Scottish capital with the benefit of a home from home woodland retreat. Once a private estate visited by kings, Thurston Manor now offers a superb range of luxury caravan and lodge holiday accommodation, alongside fantastic facilities for all the family, on the historic site of the original 16th century castle whose scenic ruins still stand today.

The Glade development consisting of six lodge pitches and 34 caravan pitches for holiday home-owners has been built on an exclusive area of Thurston Manor, offering fabulous views and a private gated entrance. Facilities on the park include an indoor heated swimming pool, fishing lake, gym, outdoor play parks, games room, arcade, dedicated family room with seasonal entertainment, as well as Hunter’s Bar & Restaurant and Muir’s Pub.

Verdant Leisure, whose Head Office is in Lancaster, say that their mission is “To create the perfect environment for customers to relax, enjoy precious family time and experience a new lifestyle.” They also place considerable importance on creating a more environmentally aware holiday experience.

GOLDEN COAST is a fantastic, family friendly park in North Devon.

GREEN TOURISM
“We’re committed to promoting sustainable tourism and protecting and enhancing our natural environment,” explains Stacey Hope. “We have a dedicated Green Team in place across the business, and each park has its own Green Champion. All of our parks are members of the Green Tourism scheme, and we aim to make all Verdant Leisure parks more environmentally conscious and help our customers to do more whilst visiting our locations.”

As part of their Green Tourism commitment, Verdant Leisure also champions investment and improvement in local communities. The company nominates a different Charity of the Year each year, and raised over £80,000 for Blood Cancer UK in 2022. Additionally, it supports the Wildlife Trusts close to their parks (Durham, Northumberland, Scottish and Devon Wildlife Trusts) by offering holiday guests the option to donate £1 per holiday booking.

As a team that prides itself on the exceptional standards of their parks and the customer experience for all holiday guests, it’s unsurprising that Verdant Leisure’s success has been recognised by a slew of top awards, including most recently, Silver for Best Company for UK Family Holidays and Bronze for Best Company for UK Parks and Lodges Holidays in the British Travel Awards 2023.

Verdant Leisure has also won several accolades for its employee engagement. The business has been voted one of the Best Companies to work for within the entirety of the UK, in the northern region, and in the leisure and hospitality sector several times over. A superb achievement, based on ratings from their own employees. With guest – and employee – satisfaction top of the agenda, continued success seems assured.

MIND-BENDING CHALLENGES

Posted on March 12, 2024

MIND-BENDING CHALLENGES

Reporting from the Hoseasons Owners Conference & Awards...

THE ANNUAL HOSEASONS awards were presented at a glittering Gala Awards ceremony.

Hoseasons, one of the UK’s leading self-catering accommodation specialists, with more than 30,000 British destinations in coastal and countryside settings, gathered for its much-anticipated annual conference and awards event recently. From lodges and parks, to boats, cottages and apartments, the Hoseasons brand offers the widest available range of self-catering holidays in the UK accommodating 2.1 million holidaymakers and more than 170,000 pets every year and is part of Awaze - Europe’s leading managed vacation rentals and holiday resorts business.

More than 600 delegates gathered at the prestigious Celtic Manor Resort in Newport, Wales, in November and were rewarded with a packed conference programme and supportive trade exhibition. Many of the conference presenters were from the Awaze in-house team with an impressive injection of expert business and motivational speakers - all topped-off by a star appearance from comedian Tom Allen who co-hosted the Awards presentations.

Lead presenter, Daisy McAndrew, talked about the ‘mind-bending’ challenges holiday park operators had faced in the past ten years following Brexit, the pandemic, war in Ukraine, or five Prime Ministers and the cost-of-living crisis. She set the stage with Hoseason’s Simon Altham. Catherine Smith and Kris Penny gave an insightful talk on revenue management emphasising the importance of effective revenue management strategies for maximising revenue.

SPECIALLY SELECTED TRADE suppliers at the Hoseasons conference including Compass Insurance.

Andrew Goward and Luke Hansford shared key insights and industry trends that are shaping the industry’s future. Daniel Hulme (PhD), an AI and tech expert, shared mind-blowing insights into the future of AI technology before Martin Rovsing and Blake Carroll Fulford-Brown showcased innovative product designs and future technology that will enhance customer experiences. John Crosby’s presentation on Hoseasons’ marketing achievements highlighted the impactful campaigns and strategies Hoseasons have implemented.

Guest presenter, Tori James took delegates on an incredible journey of resilience and determination. Her storytelling was captivating and reminded us of the power of perseverance. Jamaine Campbell from Elite Dynamics, the Headline Sponsor, shared valuable insights on how the company’s partnership has truly elevated holiday park experiences. Adam Boulton, a renowned political broadcaster, discussed the impact of politics on the tourism industry.

His analysis shed light on the challenges and opportunities we may face. Rupa Patel, Laura Smith, and Dan Taylor provided an update on regulatory changes affecting our industry. Their work shapes the new rules to benefit our owners. The business development team discussed innovation and industry trends. They highlighted the importance of collaborating with Hoseasons for new developments.

THE BUSINESS DEVELOPMENT Panel is a popular part of the annual Hoseasons Conference programme.

Jason Fox inspired delegates with his session on resilience and overcoming challenges. He reminded us that the right mindset can conquer any obstacle before the impressive day-long programme was round-up by Hoseasons CEO, Henrik Kjellberg. Delegates included Gregg Mumford, Chief Executive of Richardsons Group that offers varied accommodation at its Hemsby Beach Holiday Park as well as holidays afloat on a fleet of over 200 boats on the Norfolk Broads.

Greg said they offer a combination of direct bookings and bookings through Hoseasons with slightly more coming through Hoseasons for the dry holidays and 60 per cent booking directly for boats. He confirmed “One of the main things you get working with Hoseasons is that you get the overall picture of the domestic tourism market including insights, such as which accommodation types are booking and how well they will yield,” Greg shared when he talked to Holiday Park SCENE magazine.

“The Conference enables everybody to come together and share your insights individually and there is always a great line up of presenters.” Hemsby Beach Holiday Park will offer close to 400 units this year following the addition of pet-friendly lodges with hot tubs. The resort also offers a popular Clubhouse, a show bar that seats 420 people, restaurant and family entertainment centre. The Hemsby team also work with Hoseason’s Go Active scheme offering climbing walls, and high ropes.

DAISY MCANDREW set the stage with Hoseason’s Simon Altham.

“One of our biggest challenges is predicting the market year on year and Hoseasons are great with statistics and advice on this,” Greg adds. “The external speakers are very good but it is equally important to hear from the Hoseasons team and I value the panel discussion they have.” Sarah and Jeremy Barber, now working alongside son-in-law Richard Broome, began diversifying their 357 acres of rolling farm land in 2016 adding just three holiday lodges and evolving up to a current stock of 16 holiday lodges with hot tubs.

“We have only booked through Hoseasons right from the start,” said Jeremy. “Although they book through Hoseasons, we like to offer the personal touch and make an effort to give each lodge plenty of space and a friendly greeting on arrival,” he continued. “We did not come to the conference at first because we did not release how much was on offer,” he said. “We have really appreciated the Hoseasons involvement and the return on holiday lodge investment has been colossal,” he added.

Love2Stay owner, Mark Debb, of Salop Leisure was an enthusiastic supporter: “The Hoseasons reach is phenomenal,” says Mark who says the stand-out resort still manages to retain its individuality while benefitting from the multi-million Hoseason reach. “We want as much return as possible to reinvest as much as feasible,” says Mark who says with raw materials increases it is now taking two and a half years to see a return on investment of a £45k lodge compared with 12 months pre-pandemic.

DELEGATES MINGLED with a host of selected trade suppliers for a complimentary exhibition.

BEST IN BRITAIN
A prestigious roll of honour at the evening awards presentations heard Henlle Hall Woodland Lodges, near Oswestry, had scooped the Best in Britain Award for the Small Park category for the second year in a row. The park was also named Best Small Lodge Escape destination in the Heart of England.

Commenting on the park’s success, Cosmo Lloyd and Keeta Thomas, Joint Owners of Henlle Hall Woodland Lodges, said: “We were really pleased to be recognised with the regional award, but being named Best in Britain for the second-year running has really blown us away! In the end it all comes down to the hard work the team puts into looking after our guests. They do a fantastic job when it comes to providing excellent holiday experiences and that’s why we have so many happy customers.”

Henlle Hall Woodland Lodges is part of Hoseasons’ Magnificent collection – encompassing six locations across the UK featuring the highest level of luxury accommodation, service and innovation. Another hat-trick winner was Selsey Holiday Park, named Best in Britain for the quality of its food by staycation specialist Hoseasons. The park also won the Customer Choice Food Award for Family Fun Destinations as well as the award for the Best Family Fun Destination in the South of England.

HOSEASONS SURPRISED party-goers as top comedian Tom Allen co-hosted the recent awards.

Andrew Sheerin, Sales & Marketing Director at Cove UK, the parent company of Seal Bay, said: “Winning three awards in one night, including one for being the Best in Britain, has really blown us away! In the end it all comes down to the hard work and dedication the team puts into looking after our guests. They do a fantastic job and that’s why we have so many happy customers.”

Speaking after presenting the awards in front of more than 600 operators, industry suppliers and members of the Hoseasons team, Luke Hansford, Senior Vice President - Supply at Hoseasons, said: “It takes something special to be named Best of Britain at these awards, particularly when you consider the quality of the competition.

EV RANGE ANXIETY ROADBLOCKS

Posted on October 25, 2023

EV RANGE ANXIETY ROADBLOCKS

Funding support available for holiday park operators...

47% OF THE AVAILABLE public charging network, or 19,044 charge-points, can be found in destination locations.

Identified as the main concern for EV drivers in Zenith’s EVXperience report, range anxiety and the struggle of finding somewhere to charge-up on long journeys, stands as a major roadblock to enjoying an EV staycation. Having the option of charging at your destination, for many, will make the difference between a relaxing family vacation or a weekend trawling the countryside trying to get charged up.

Holiday park operators could be eligible for government grants of up to £14,000 towards the purchase and installation of new chargepoints through the Workplace Charging Scheme (WCS). This grant covers up to 75% of the total cost of chargepoint purchase and installation, up to £350 per socket.

Charging tariffs can now be completely customised: you can segment pricing for different groups, like staff and public. Tariffs can be raised during peak hours, and you can even reserve chargepoints for certain visitors at certain times -- meaning you can guarantee your guests will have charging available to them.

Thanks to their recent partnership with Wattif EV, Rolec is in the unique position of being able to offer partial and fully-funded options to EV customers. If you did want to take part in the WCS, applications close at the end of March next year.

TURNKEY SOLUTIONS
Wattif’s 100% fully funded turnkey solution covers the cost of charge-point installation, purchase, maintenance, and software. Meaning you can install charging infrastructure without any risk of investment for the business. Alternatively, you can take advantage of a 50% partially funded option.

If you opt for this alternative, Wattif EV will take responsibility for the cost of installing, maintaining, and operating your charge-point but the initial upfront cost will be shared between the two. According to the International Energy Agency, the number of electric cars on the road globally surpassed 10 million in 2020, despite the COVID-19 pandemic.

This trend is expected to continue as more manufacturers invest in electric vehicle technology. Almost half (47%) of the available public charging network, or 19,044 chargepoints, can be found in destination locations. By adding charging to your list of facilities, EV drivers will have the security of knowing that they won’t have to plan their trip around charging, which will encourage them to favour your park for their next short-break or summer holiday.

Rolec
Tel. 01205 724754
E. enquiries@rolecserv.co.uk
www.rolecserv.com

TOP NATIONAL ENERGY AWARDS

Posted on October 25, 2023

TOP NATIONAL ENERGY AWARDS

ADEVON’S MOLE RESORT has been recognised in two categories at the prestigious National Energy Efficiency Awards.

North Devon lodge resort and countryside ‘playground’, The Mole Resort, is celebrating after being recognised in two categories at the prestigious National Energy Efficiency Awards, which champion best practice across the UK energy efficiency industry.

The Mole Resort received special commendation for Multi-measure Project of the Year and achieved third place in the Project Management Company of the Year category, at the awards ceremony held at Hilton Birmingham Metropole. Comprising 58 lodges and a fully refurbished hotel set in the heart of the Devon countryside, The Mole Resort is an eco-conscious lodge and hotel destination.

As part of its ongoing commitment to the environment and target to be a Net Zero resort, owner L+R Hotels designed a ground-breaking Energy Positive Lodge for its newest development. The lodge is so-called because it produces more energy than it consumes – generating its energy through an array of solar PV panels and with a fabric-/first approach at the heart of its design.

JEWEL IN THE CROWN

Posted on October 24, 2023

JEWEL IN THE CROWN

A lesson in diversification for visitor destinations...

A VIBRANT SHOPPING VILLAGE is packed with a plethora of bespoke shops.

For those looking for a quick-fire lesson in destination diversification, a visit to Suffolk’s Stonham Barns Park will leave you overflowing with a bucket load of ideas and inspiration. Bought by the Starglade group, principally operating as a day visit location, in 2020, the 110 -acre site is being transformed into a bustling leisure destination.

Ticking all the boxes from retail to live entertainment and from short-break holidays to permanent holiday homes, Stonham is still a work in progress. Brimming with pride, passion and ambition, owner, Alan Forward took me on a guided tour of the bustling family complex that sits on a favourable tourist route.

“Everyone needs a break away to reset and it seems as though the pull to the countryside is strong,” he says. “Many are looking for a relaxing fishing holiday or break where they can recharge and refresh in a safe environment.” “For many people, post-pandemic, the temptation to stay local and in the country is still very strong.”

HOLIDAY HOME ACCOMMODATION has been sympathetically placed around Stonham’s 100-acre site.

FAMILY COMPLEX
Stonham Barns Park is a bustling family complex filled with an abundance of attractions and activities to suit all. A vibrant shopping village is packed with a plethora of bespoke shops, and provides a huge draw for day and longer-stay visitors. Coach parties are tempted onto site to view not just the shops but also to visit specialist teapot makers, Carters of Suffolk, and its charming Teapot Tearoom.

Supplying big names from Harrods to Walt Disney, visitors can see the production of handmade, collectable teapots and even decorate a few themselves. Just a short walk away, the Suffolk Owl Sanctuary is a also a major draw. Providing a home to over 80 stunning owls and birds of prey from around the world the Sanctuary team put on with outstanding flying displays and are more than keen to chat to the enthusiastic visitors.

The site is home to the Mid Suffolk Showground offering numerous events throughout the year, including classic vehicle events, history re-enactment performances and music festivals. Add in a splash of talent at the on-site Legends Bar and Aspal Theatre and the entertainments’ programme is simply spilling over. Impressive Stonham golf facilities include a pirate-themed adventure foot golf course, crazy golf, nine-hole golf course and a well-stocked shop boasting simulator bays.

Still enjoying the great outdoors, two stunning fishing lakes have attracted a great following, including the attention of, world renowned angler, Bob Nudd while another water area has been established to offer SUP boarding and kayaking. There is a wealth of entertainment to keep the youngsters amused from a giant bouncy pillow with a perimeter sand pit that is free to use. Seasonal fair rides, dodgems, small children’s rides, play areas, inflatables, stalls, and land train ride all add to the appeal.

ATTRACTION SCOPE
Stonham Barns Park is now gaining a reputation as a popular wedding venue with designated room space available for hire. Add in a few fireworks displays, cycle racing, darts competitions, hot air balloon festivals and a plethora of themed party events, and you are beginning to understand the full scope of the Stonham Barns Park picture.

On-site refreshments are largely dealt with by Cafe 24 that offers plenty of indoor and outdoor seating and uses locally-sourced produce for their breakfast and lunch, no-fuss menus. Accommodation varies from own tent camping to caravan or motorhome pitches including the chance to hire one of one of six luxury bell tents or a shepherd’s hut as well as fully furnished holiday homes and holiday home purchase.

The Starglade Group of Companies is a well-known and respected, family owned, group of companies established for over 50 years. Originally started by Rodney Forward who was a successful builder, in 1994 Rodney joined forces with Alan, his son, to start Starglade Properties, mainly working with land transactions for residential properties.

ON-SITE ACCOMMODATION includes lodges, bell tents and even a shepherd-style hut.

Alan and his family over the years have acquired many other companies, to be part of the Starglade Group of companies that include residential and commercial lettings and new house-build developments. Working with long-term, tried and trusted suppliers, Stonham is undoubtedly a jewel in the Starglade crown.

As well as the creation of on-site job and business opportunities, the company invests back into the local community with sponsorship of sports sides and emerging talent as varied as rugby to Formula 3 motor racing. “The exciting thing about Stonham is its potential for future development,” says Alan, who shares plans for more pop-up shop retail opportunities and even a new on-site boutique hotel.

“It is all about constantly re-investing in this type of business and I hope this is what is driving the on-going popularity of the resort for short as well as longer term visitors,” says Alan, who has the backing and support of his son, Keith, and daughter Terri, managing the Starglade portfolio that now includes several new holiday home sites. Alan adds: “This type of business is all about team effort and it is thanks to the passion and enthusiasm of every individual that Stonham looks forward to such a very bright future.”

Stonham Barns Park
Tel. 01449 711 111
E. events@stonhambarns.co.uk
www.stonhambarns.co.uk