yurts

WISH YOU WERE HERE – South Lytchett Manor Caravan & Camping Park

Posted on August 4, 2026

South Lytchett Manor Caravan and Camping Park

This is one of Dorset’s most cherished holiday destinations, and it’s easy to see why. Owned and warmly run by the Bridgen family since 2007, the park blends award-winning facilities with genuine hospitality, all set within the peaceful grounds of a historic Georgian manor.

Its welcoming atmosphere, beautifully landscaped setting, and exceptional customer service have earned it a long list of accolades—most notably AA Campsite of the Year 2021–22 and multiple Visit England awards.

The park offers an impressive range of accommodation, making it ideal for campers, caravanners, motorhome owners, and glamping enthusiasts alike. Guests can choose from superior and deluxe hardstanding pitches, fully serviced options, large grass super-electric pitches, or simple non-electric grass spots.

For something different, thirty bespoke glamping units—ranging from handcrafted Romany caravans and shepherd’s huts to stylish pods, bell tents, and star-gazing yurts—provide a cosy, characterful alternative to traditional camping. Facilities are among the best in the region, with Diamond Loo of the Year Award amenities, free Wi-Fi, a well-stocked shop, café, seasonal bar, laundry, dog wash, and even a breakfast butty van.

MEGAN ASPDEN (Bridgen), Jamie Aspden and Victoria Bennett, collecting Gold for Best Customer Services at the BCP Tourism Awards.

Families appreciate the playpark and visiting food vans, while dog owners love the dedicated 2.5-acre off-lead field. A bus stop just outside the gates makes exploring car-free incredibly easy. Location is another of the park’s strengths. Just three miles from Poole and within easy reach of Bournemouth’s beaches and iconic Jurassic Coast landmarks such as Durdle Door, Lulworth Cove, and Kimmeridge, it’s a superb base for sightseeing.

Top attractions including Monkey World, The Tank Museum, Corfe Castle, and Brownsea Island are all within a short drive. Sustainability is also part of the park’s ethos, with recycling across the site, bike hire, wildlife-friendly areas like the wildflower meadow and duck pond, and fun touches such as “Buggingham Palace,” their impressive bug hotel. What truly sets South Lytchett Manor apart, though, is its warmth, charm, and attention to detail.

From the ornate blacksmith-crafted entrance gates to the friendly team who treat guests like family, the park offers an experience that keeps visitors returning year after year.

South Lytchett Manor Caravan and Camping Park
01202 622577
info@southlytchettmanor.co.uk
www.southlytchettmanor.co.uk

EVOLVING FACE OF OUTDOOR LUXURY

Posted on November 12, 2025

Glamping is a Growth Opportunity for Holiday Parks, Caravan Parks & Campsites...

Glamping holidays are undeniably different from any other kind. From treehouses and cabins to yurts, huts and safari tents, each location offers a unique slice of outdoor living.

Each site offers its own unforgettable moments — the delighted laughter of children dashing around the picnic table, the thrill of letting go on a river swing, or the gentle hum of conversation and the soft clink of bottles around a flickering campfire.

For holiday park operators, glamping represents far more than a pretty view or quirky accommodation style — it’s a powerful, profitable evolution of the outdoor leisure market.

THE RISE (AND STAYING POWER) OF GLAMPING
What began as a niche luxury trend has now become a cornerstone of the UK holiday park offering. Glamping has matured into a mainstream, multi-generational travel experience that blends comfort, adventure, and sustainability. In the wake of the pandemic, when travel restrictions reshaped holiday habits, British staycations surged — and glamping was perfectly positioned to meet the demand for safe, nature-rich escapes.

That momentum hasn’t slowed. According to VisitBritain, interest in outdoor accommodation remains high, particularly among younger families and couples who value experience over excess. Glamping is no longer a temporary craze; it’s the new benchmark for outdoor luxury — and a serious business opportunity.

Park owners who once relied solely on touring pitches or static caravans are now finding that glamping units not only attract new audiences but extend the season and strengthen year-round revenue. For many, it’s a diversification strategy that futureproofs their park while elevating guest experience.

It's a powerful, profitable evolution of the outdoor leisure market.

BUSINESS BENEFITS FOR PARK OPERATORS
For those managing or developing holiday parks, the business case for glamping is strong.

Increased Occupancy and Higher Margins:
Glamping units typically command higher nightly rates than traditional camping or touring pitches. Their premium feel justifies the price point, while their comfort and weather resilience mean they’re occupied for longer stretches of the year.

Longer Seasons:
With insulated pods, eco-cabins and heated safari tents, operators can open earlier in spring and stay open later into autumn. All-weather glamping means less reliance on the fickle British summer.

Appeal to New Demographics:
Glamping attracts a broad mix — from young couples seeking weekend getaways to multi-generational families looking for shared experiences. Many guests are first-time campers drawn in by the promise of luxury touches like en-suite bathrooms, hot tubs, and proper beds.

Upselling Opportunities:
Once guests are on site, there’s scope to increase revenue through optional extras — hot tubs, fire pits, outdoor kitchens, spa pods, or guided activities. Glamping lends itself perfectly to personalised experiences.

A Strong Marketing Edge:
Visually striking and social-media-friendly, glamping units make perfect marketing material. Eye-catching imagery of stylish lodges or twinkling nights under canvas resonates across social media and online booking platforms, helping parks stand out in a crowded marketplace. For parks aiming to refresh or reposition their brand, glamping can instantly enhance visual appeal and storytelling power.

MODULAR AND OFF-GRID designs combine sustainability with modern convenience.

TYPES OF GLAMPING UNITS & WHAT’S TRENDING
The modern glamping landscape is wonderfully diverse. Operators can now choose from a wide range of structures to suit their landscape, budget, and guest profile.

Safari Tents & Lodges:
Spacious, durable and visually impressive, safari tents remain one of the most popular choices for parks seeking a balance between luxury and authenticity.

Pods & Shepherd Huts:
Compact and efficient, these offer year-round comfort with minimal maintenance. Perfect for couples’ retreats or smaller sites.

Yurts & Tipis:
These structures deliver a strong connection to nature, ideal for parks promoting wellness or off-grid stays.

Treehouses & Elevated Cabins:
Offering a real wow factor, these premium options can command top-tier rates and create social-media buzz.

Modular & Off-Grid Designs:
The latest trend is flexibility. Many new glamping solutions incorporate solar panels, compost toilets, and rainwater harvesting — appealing to guests who value sustainability.

Luxury Touches:
Modern glamping is about more than quirky shapes — it’s about finish and feel. Think en-suite bathrooms, kitchenettes, underfloor heating, Wi-Fi, and private hot tubs. Guests increasingly expect the comfort of a boutique hotel combined with the adventure of the outdoors.

Design Trends:
Natural materials, earthy tones, and minimalist luxury are shaping the new look of glamping. Operators are investing in aesthetics that blend seamlessly with the landscape, creating “Instagrammable” destinations that double as marketing assets.

EN-SUITE BATHROOMS, KITCHENETTES, and hot tubs are now expected features in premium glamping, photo credit to Canopy & Stars.

Clear Sky Safari Tents Deliver Comfort, Charm, and Strong ROI for Holiday Parks
The UK glamping market continues to thrive, with guests seeking experiences that combine comfort, adventure, and sustainability. Over the past few years, expectations have shifted significantly: visitors now want high-end luxury in outdoor settings — complete with fully furnished interiors, high-quality bathrooms, and reliable, weatherproof accommodation.

Holiday park operators are responding by investing in durable, stylish Safari Lodges that meet these higher standards while still offering guests an authentic connection with nature. At Clear Sky Safari Tents, the Luxury Canvas Lodge range remains especially popular among UK holiday parks and landowners. These versatile lodges combine charm and comfort with impressive ROI.

Their spacious layouts, flexible configurations and robust build make them an ideal solution for parks looking to broaden their appeal while maintaining operational efficiency. A recent Clear Sky project at Sandringham has demonstrated this success first-hand.

The park introduced 15 Safari Lodges — including DDA-compliant options — to provide a mix of accommodation for families, couples, and accessible stays. Guests have praised the combination of comfort and rural charm, reinforcing the growing demand for premium outdoor experiences.

What sets Clear Sky apart is their end-to-end service — guiding operators through every stage of development, from planning permission to installation. Their expertise ensures that each project is not only visually stunning but commercially sound, helping holiday parks achieve long-term success in the evolving glamping market.

OUTDOOR DECKS AND PRIVATE HOT TUBS offer opportunities for upselling and premium guest experiences.

SUSTAINABILITY & THE ECO APPEAL
For today’s guests, sustainability isn’t a bonus — it’s an expectation. Glamping fits naturally into this ethos, allowing operators to embrace environmentally responsible practices while enhancing guest experience.

From off-grid technologies and solar power to rainwater collection and eco-friendly waste systems, glamping lends itself to green innovation. Many glamping structures are built from sustainable materials and designed to have minimal impact on the landscape. In some cases, they can be removed seasonally, leaving little trace on the land.

Operators are increasingly joining Green Tourism and similar accreditation schemes, using these as selling points for eco-conscious visitors. By adopting circular economy principles — sourcing locally, using renewable energy, and minimising waste — holiday parks can appeal to the growing demographic of travellers who want comfort without compromise.

PODS AND SHEPHERD HUTS offer compact, efficient accommodation with year-round appeal, photo credit to Canopy & Stars.

THE FUTURE OF GLAMPING
As the UK leisure industry continues to evolve, glamping stands out as one of its brightest success stories. Its strength lies in adaptability — the ability to merge luxury with simplicity, and innovation with sustainability.

For park owners and managers, glamping is both a creative and commercial opportunity: a way to reimagine the guest experience, attract new audiences, and generate reliable, repeatable income.

With quality suppliers such as Clear Sky Safari Tents helping operators deliver premium results, the sector is set to remain one of the most exciting growth areas in outdoor hospitality. In 2025 and beyond, glamping isn’t just redefining how people holiday — it’s reshaping how holiday parks thrive.

Clear Sky Safari Tents
Tel: 0333 241 2660
www.safaritentsandlodges.com

Canopy & Stars
www.canopyandstars.com

GIVE YOUR PARK A LIFT

Posted on February 13, 2025

For more value from your transport choice, the STAR Capella 2-HCX Lifted is a versatile option for holiday parks. It serves equally as a people carrier and a work machine. Seating two with ample luggage space and with a towing capacity of 320kg and cargo box payload of 150kg means it gets the work done.

Being a ‘lifted’ model means it stands at 170mm off the ground giving it great off-road capabilities and meaning it suits most surfaces and hilly sites. It comfortably delivers up to 80 miles on a full charge and can be charged to full overnight.

And there’s no fear of ‘range anxiety’ as it’s really easy to tell via the app what the battery life is so there’s no chance of ever getting caught out no matter how big your site. But there’s no need to take just our word for it, Three Cliffs Bay, a five-star holiday park, in Gower, Wales, has one for its 52-acre cliff land site where it quickly established its reputation for quiet motoring and a productive performance.

Specifically, it is being used for off road carrying situations and gardening jobs and owner Tom Beynon says: “This machine proved very quickly that it could take on all the tasks we needed it to. The big, strong cargo area at the back and the fact that we can add a trailer means it’s an essential part of our gardening arsenal.”

With zero emissions and very low noise, the work day doesn’t interrupt the customers’ holiday, early work schedules or operations near the caravans, glamping, camping and yurts at the venue. With a comprehensive warranty: two-years bumper to bumper on the vehicle, four years on the chassis and six-year limited warranty on the lithium battery, a STAR people carrier is a safe and reliable choice.

Reesink e-Vehicles
01480 226800
www.reesink-evehicles.co.uk

THE LUXURY ESCAPE

Posted on November 12, 2024

In an increasingly competitive and diverse market, holiday park and campsite owners are continuously looking for ways to stay ahead of the curve. One of the most significant shifts in the industry in recent years has been the rise of *glamping* which is a portmanteau of “glamorous” and “camping.”

While traditional camping continues to have a strong appeal, especially among seasoned outdoor enthusiasts, glamping caters to a new audience, those seeking to enjoy nature without sacrificing comfort and luxury.

Glamping is no longer a niche trend, it’s a booming sector that is reshaping the outdoor hospitality industry. For holiday park and campsite managers, offering glamping options can be a key differentiator and revenue booster. So, let’s explore the reasons why glamping is essential for your site and how it can benefit your business.

GLAMPING UNITS, such as luxury tents, cabins, or eco-pods, can be marketed at higher price points compared to traditional camping pitches.

A BROADER AUDIENCE
Traditional camping often appeals to a certain type of traveller: individuals and families who are comfortable with minimalist setups and enjoy the rugged charm of the outdoors.

However, there is a growing segment of consumers who love nature but are less enthusiastic about pitching a tent or braving the elements with limited amenities.

This is where glamping really shines. By offering luxurious tents, yurts, pods, cabins, or even treehouses, you can attract a broader audience, suiting all ages and groups.

Glamping offers the perfect blend of nature and comfort, making it accessible to people who might never have considered a traditional camping holiday. By expanding your offerings, you’re not just catering to campers — you’re appealing to a whole new market segment.

WE WERE DELIGHTED to partner up with The Glamping Show this year.

HIGHER REVENUE
Offering glamping accommodations can significantly boost your revenue. Glamping units, such as luxury tents, cabins, or eco-pods, can be marketed at higher price points compared to traditional camping pitches.

While a standard tent pitch might be charged at £25-£40 per night, a glamping unit could range from £80 to upwards of £250 per night, depending on the amenities and location. Moreover, glamping accommodations often attract longer stays, particularly among guests seeking to truly unwind in a luxurious natural setting.

This means not only higher nightly rates but also a potential increase in overall occupancy rates and seasonal bookings. Although the initial investment in glamping infrastructure may be higher than traditional camping setups, the return on investment (ROI) is often quick.

High-quality glamping structures are built to last, and because they command premium pricing, you can recoup your costs relatively quickly while enjoying ongoing profitability.

CAMPING CONNECT are experts in the WIFI Systems, talk to the team today!

ENHANCED GUEST EXPERIENCE
One of the primary benefits of offering glamping options at your holiday park is the elevated guest experience. Glamping appeals to those who appreciate thoughtful design, comfort, and unique accommodation options — think plush bedding, en-suite bathrooms, stylish decor, and even private hot tubs.

The attention to detail and high-end amenities in glamping accommodations create a memorable experience that guests are likely to rave about, both in person and online. Satisfied guests are more likely to leave positive reviews and recommend your park to friends and family, further boosting your brand reputation.

With platforms such as TripAdvisor and social media playing a huge role in influencing consumer decisions, offering standout accommodations like glamping pods can help ensure your holiday park maintains a steady stream of glowing feedback and repeat visitors.

THE DEMAND FOR GLAMPING shows no signs of slowing down.

ECO-FRIENDLY APPEAL
Modern travellers are increasingly aware of their environmental impact, and many are seeking eco-friendly accommodation options that align with their values.

Glamping, with its focus on blending luxury with nature, often incorporates sustainable practices such as solar-powered lighting, composting toilets, and eco-friendly building materials. Holiday park owners who offer glamping accommodations can use this as a selling point, highlighting their commitment to sustainability and responsible tourism.

Eco-conscious travellers are willing to pay more for experiences that allow them to enjoy the beauty of nature without leaving a heavy footprint. Investing in eco-friendly glamping units not only broadens your appeal but also enhances your brand as a leader in sustainable outdoor hospitality.

GLAMPING APPEALS to those who appreciate thoughtful design, comfort, and unique accommodation options.

FUTURE-PROOFING
The demand for glamping shows no signs of slowing down. In fact, it is expected to grow as travellers continue to seek out unique, memorable experiences. The COVID-19 pandemic has also contributed to a surge in outdoor holidays, as people have become more aware of the importance of nature and space.

Glamping perfectly aligns with these trends, offering seclusion, luxury, and a closer connection to nature — all while maintaining the safety and hygiene standards guests now expect. By investing in glamping, you are future-proofing your holiday park or campsite.

Glamping offers versatility and scalability, allowing you to adjust your offerings as guest preferences evolve. You can start with a few units and expand based on demand, adding innovative designs or amenities to keep your accommodation options fresh and exciting.

BY INVESTING IN GLAMPING, you are future-proofing your holiday park or campsite.

INVEST IN YOUR PARK’S FUTURE
Glamping is more than just a trend, it’s a sustainable, lucrative addition to any holiday park or campsite. By offering glamping options, you can attract a broader audience, boost your revenue, and enhance guest satisfaction, all while aligning your business with the growing demand for unique and eco-friendly experiences.

Holiday park managers who embrace the glamping trend are positioning their parks for long-term success. Whether you’re located in a scenic coastal area, a tranquil countryside setting, or a bustling tourist destination, glamping is a valuable way to differentiate your business, diversify your revenue streams, and create a unique offering that guests will love to return to year after year.

In an increasingly crowded marketplace, the key to staying competitive is offering experiences that resonate with modern travellers — and there’s no better way to do that than with the glamour of glamping.

 

BRITAIN’S BEST CHILD-FREE BREAKS

Posted on August 3, 2023

BRITAIN’S BEST CHILD-FREE BREAKS

BACK OF BEYOND’S Victoria and Martin Bowrey proudly show off their award certificates.

Britain’s top camping park for adults-only holidays has been named as Back of Beyond near Ringwood in Dorset. The park took the title after a poll was taken among readers of two top-selling touring magazines, Practical Caravan and Practical Motorhome. Asked for their favourite destination to escape the patter of tiny feet, couples put Back of Beyond in the top spot for blissful 18-plus breaks.

It was just ten years ago that Victoria and Martin Bowrey sold their London photography business and took a gamble on their future by buying a 30-acre campsite on the fringes of the New Forest. The aim, said Martin, was to run a sustainable holiday park for nature-loving guests in a part of the country where he and Victoria often went camping.

Since then, they have invested much time and energy into creating five-star surroundings which include not just camping and touring pitches, but also a host of glamping options. Among the line-up of luxury accommodation are yurts, pods, shepherds’ huts and timber lodges.

Martin says they decided to make Back of Beyond an exclusively grown-up experience after being told by friends that top quality adult-only parks were thin on the ground: “There are lots of couples whose idea of holiday heaven is to be in a tranquil environment where the only sound likely to wake them up in the morning is birdsong,” he said.

“A lot of our customers come from professions such as teaching and child care, and who would prefer not to be reminded of their jobs when they go away. “Then there are younger couples who haven’t yet started a family, and more mature guests who tend to prefer peace to playgrounds when making their holiday choice.

“It also means we can provide facilities more in-tune with adult thinking, such as a wild camping area, a continental-style outdoor bar, a boules court, and private firepits,” said Martin. In the same poll of magazine readers, Back of Beyond was also voted the Best Park in Dorset across all categories, beating hundreds of other eligible parks to the top spot.

TOP MARKS FOR UK CAMPSITE

Posted on February 15, 2023

TOP MARKS FOR UK CAMPSITE

AA caravan and camping award winners...

 

LEADING CAMPSITES AND CARAVAN PARKS in the UK have been confirmed and are featured in the AA Caravan and Camping Guide

 

The leading campsites and caravan parks in the UK have been confirmed and are featured in the AA Caravan and Camping Guide 2023, out now from AA Publishing. Amongst those celebrating is Silverdale Caravan Park in Lancashire, the AA Campsite of the Year for England and this year’s overall winner.

A rise in eco-friendly camping has shown holidaymakers are looking for environmentally friendly destinations. Camp Katur, winners of the AA Glamping Site of the Year, focuses on upcycling materials with fire pits created from washing machine drums and galvanised bucket washbasins.

Among the regional winners is Beaconsfield Holiday Park, winner of AA Campsite of the Year Heart of England, a purpose-built, family-run park on farmland in open countryside which offers quality in every area. Simon Numphud, Managing Director at AA Media says: “With people spending their holidays in the UK and exploring the great British countryside, we are thrilled to celebrate the UK’s best campsites for 2022.

“This year’s winners have demonstrated outstanding quality, high levels of customer care and fantastic facilities which meet customers’ growing expectations. “With UK staycations continuing to prove popular among holidaymakers, the AA Caravan and Camping Guide offers an invaluable guide to holidaymakers choosing to stay in a tent, caravan, motorhome, or glamping site.

We hope this new guide inspires people who are set to embark on new journeys.” AA Media connects the UK with travel ideas and rated places to stay and visit. It includes AA Hotel & Hospitality Services, which rates and publishes information about the hospitality industry, including hotels, guest accommodation and restaurants.

They introduced the renowned star rating scheme for quality in 1908 and have inspected restaurants for the Rosette award since 1956. Ratedtrips.com showcases all AA-rated places to stay and visit, and they publish a well-established range of lifestyle publications such as their camping and restaurant guides.

 

MORE HOLIDAYMAKERS are looking for environmentally- friendly locations to pitch their tents and caravans.

 

BEST SELLER
Britain’s best-selling caravan and camping guide provides the very best places for people to take their tent, caravan, or motorhome across the UK. This guide enables travellers to discover over 580 sites from five Pennant premier parks to more affordable options. Now in its 55th edition; being in the guide means the sites have been professionally inspected by the AA’s highly experienced inspection team, it also features AA award-winning parks and.

Top sites with gold and platinum pennants across as well as AA’s Campsite of the year. The guide consistently sells year on year, which demonstrates a loyal readership. Just one or two bookings via the guide covers the outlay of the assessment fee. Inspectors look for best in class in any given region, where the owners and team have created a top-class experience within their site’s grading level.

All winners will feature in the 55th Edition of the AA Caravan & Camping Guide. All the destinations featured in the guide have been inspected and rated by AA professional inspectors, grading sites from one to five Pennants, based on their facilities and hospitality.

Each entry within the guide includes location, ratings, contact details, directions, prices, opening times, facilities, and a description to help holidaymakers select the right site for their needs. Mirroring the increasing popularity of luxury camping, this year’s winners include glamping facilities, including yurts, shepherd’s huts, and vintage caravans. The winners include a focus on family friendliness, eco-friendliness, fishing, best views and sites for lake lovers.

 

BELLS AND WHISTLES

Posted on October 28, 2021

BELLS AND WHISTLES

 

CLEAR SKY SAFARI TENTS sit majestically along a waterside location

 

Sue Hollingshead digs deep into the latest glamping trends…

As we come towards the end of the glamping summer season there can’t be any doubt that it has been a manic year for the sector.
We have seen new product introductions, new campsites, and a generally flurry of activity trying to keep up with the huge demand.
According to the GVR* market analysis report, the global glamping market is expected to grow at a rate of 14.1% (annually) from 2021 to 2028 with a net worth in the region of 3.92billion (GBP) by 2028.

 

THE AWARD-WINNING Melody Farm shepherd’s hut

 

Already valued at 1.7 billion (GBP) by the end of 2021, Europe’s share of the spoils was put at around a third -- 34.8% in 2019.
Sacha Macey, Owner of Yurts For Life, was very clear about the trend: “Glamping has exploded this year! “Gone are the days of the ‘bubble will burst, this is a fad…’ which was the mantra within the industry a few years ago,” Sacha believes.
“External factors, way beyond industry control, such as Brexit and the COVID pandemic have certainly had a positive impact on the industry as holidays abroad have been very diffcult to plan and deal with over the last 18 months. The demand for holidaying ‘outside’ in the UK is unprecedented.”

 

NEW OPPORTUNITIES

The boom has generated the opportunity, and inspiration, for landowners and farmers to enter the market. With existing campsites, holiday parks, and glamping sites looking at ways of embellishing their developments to ensure they stay ahead. Simply adding one more glamping unit to an existing campsite has proved valuable and positive ROI.
There has been a surge of new pop-up campsites, which have been seen as both good and bad for the industry. As we know, the key aspect about glamping is that it focuses on ‘the experience’, something about the holiday must inspire the customer, either with a ‘WOW’ when they arrive and see their accommodation, or with the associated service, or to be fair a mix of both. A new quick pop-up campsite in many cases hasn’t had time to develop the full experience.
Mark Scott, CEO, Clear Sky Safari Tents, shared his thoughts: “I think the number of pop-up sites did rather detract from the quality of the glamping experience as people were advertising, say bell tents, with no services as a glamping experience.”

 

OUTSTANDING SAFARI Tents design and manufacture their own range of premium safari tents.

 

Mark continued: “It is expected that many of these will not ‘pop’ up again next season as bookings, reviews, and repeat rates will discourage the poor-quality sites and encourage the high-quality sites.”
Sacha also felt there was good and bad in the new pop-up sites and commented: “Some sites have managed to get it right straight away by keeping holidaymakers happy in the UK when they would have gone abroad.
We can’t do much about the weather, but if the details of the glamper’s experience are thought through and the appropriate facilities are available, then these pop-up sites have probably saved a lot of families after a tough time with the pandemic.
“Unfortunately, some sites have tarnished the industry as their main intention has been to make a fast buck.”

 

DESIGN INNOVATION

With the experience being paramount, there is always scope for innovation, whether this is within the design of the glamping accommodation, or within the overall holiday experience.
Tom Burnell, Managing Director of Kata Tipis, saw an opportunity in the market, as a slight side-track from their standard offering of Wedding Tipis. Tom explained more: “The technology is moving on at a pace with new innovations and different structures being released into the UK Glamping Market to meet the ever- increasing demand for more exciting and interesting experiences for the increasing volume of guests,” said Tom.

 

DREAMY RELAXING interiors for the dream experience, by Yurts For Life

 

“At Kata Tipis we wanted to transfer the scale and awe of our events tents and designed a glamping tipi that took people’s breath away. We believe that glamping should be an experience, not just in the view, or where a structure is sited, but the structure itself!
“We launched our new glamping tipi, which is unlike any structure on the market and in our opinion takes the traditional tipi design to the next level.”
Clear Sky has also identifed an innovative design they are working on, Mark was willing to share his plans: “There are several new directions that the industry is taking, all based around the enhancing of the glamping experience.
“In particular, we are seeing some great structures based around Stargazing in the black sky areas. We are currently working on a ‘Star Gazer Safari Tent’ with our designers, hopefully, ready for launch next season.”

 

QUIRKY OPTIONS

The experience it offers is paramount, whether staying in one of the quirky options available, such as converted planes, or one of the popular tree houses, traditional pods, stunning safari tents, yurts, tipis, shepherd huts, the list of unit types is continuingly growing.
The Glamper is naturally akin to outdoor living, with a secluded location, hot tub, or outdoor cooking, still ticking boxes. The one key aspect that has changed following the pandemic is the washing facilities. Mark explained, “Accommodations that were able to provide separate washing facilities were at an advantage when the market reopened. Many smaller sites with shared washing facilities fell victim to the ‘one wash area per household bubble’.

 

EXCLUSIVE SETTINGS couldn’t get better than this, by Yurts For Life

 

Those with the separate facility were well placed. We have seen an increase in enquiries from customers about putting bathrooms in their existing safari tents.”
The Staycation is here to stay. Bookings have been high for 2021, with most places reported as fully booked, and into next season. Clear Sky mentioned a Tik Tok video shared by one of their client’s guests, and shortly afterwards their bookings filled through to the end of next season!
On the flip side, Tom did have a few words of caution: “The concern is that UK Glamping site operators may overcharge for their accommodation this year and be seen to be ‘profiteering’ from the demand in the market.
“This, in turn, may frighten guests of for future bookings in the following years – not offering good value for money,” he added.

 

INSPIRED BY THE AFRICAN EXPERIENCE, Safari Tents are fast becoming one of the most popular forms of glamping accommodation. Pic: Boldscan

 

NEWBIE ADVICE

The best tips from Tom, Mark, and Sacha are, firstly ensure that you have all the required planning, processes, and licenses as per your own Local Authority before you start, which may take longer than you expect. Plan, Plan, Plan, and never underestimate the time it takes to organise everything, down to the water, sewage, electric, etc etc.
Understand what you are going to offer, go through the customer experience in detail and make sure it works. Stick with both your budget and your niche market, don’t be tempted to be everything to all people.
Then get your marketing in place, know who you are targeting, and create the destinations and accommodation to suit their needs. Good use of social media alongside collaborations with relevant local businesses work well.

 

IMAGE RELAXING in this environment, a luxurious experience, by Kata Tipis

 

Mark commented: “The best sites are the ones who have committed to the overall experience by offering contactless check-in, high-quality bedding and partnering with the main sales channels such as Hoseasons, Canopy and Stars, or Unique Hideaway. All aspects from booking calendars to easy check-in are important.”
If the stats from GVR* come to fruition then we are in for some busy years ahead, and with that, we will continue to see innovation, including eco holidays, which are clearly on the cards. Young families and couples wishing to connect with the great outdoors, the natural side of our planet, is a great starting point.
In the beginning, glamping accommodation was simply a glamping pod, it can now be almost anything. Innovation such as Clear Sky’s Star Gazer Safari Tent for next season, Kata Tipis beautiful new Tipi and the superb Yurts by Yurts For Life, are great examples. It certainly makes you wonder what we can expect over the coming years.

GVR
Grand View Research
www.grandviewresearch.com

Kata Tipis
Tel: 01780 239 188
www.katatipis.co.uk

Yurts For Life
Tel: 01803 762 370
www.yurtsforlife.com

Clear Sky Safari Tents
Tel: 0333 241 2660
www.clearskytents.co.uk

INCLUDING THE KITCHEN SINK!

Posted on September 4, 2020

INCLUDING THE KITCHEN SINK!

Sue Hollingshead investigates the glamping journey…

When it first sprouted shoots, we could expect a glamping holiday to be in a pod of some description, or a glammed-up tent. Today, we can expect glamping accommodation to be almost anything that has a touch of luxury and quirkiness about it. “Over the years, glamping has gone from an empty shell to offering everything from heating, bathrooms, kitchens, one or two bedrooms, a lounge and dining area and now top of the range glamping pods are fitted out like a hotel suite with everything including the kitchen sink!” The structure of glamping pods has developed to the point that Lesko Modular now offer a 10 year warranty with their range of pods which is a clear indicator how the market has grown. Glamping pods are just the tip of the iceberg of course, also available are: shepherd huts, safari tents, tipis, Bell tents, yurts, domes, wigwams, airstream, vintage caravan, train carriages, tree houses, not to mention quirky options such as tree tents, plane carriages and fuselages. The imagination can be endless to create something different, something inspirational.

INDIVIDUALITY MATTERS

Jason Thawley, Innovation and Design Director, Tree Tents, explains: “The key tenet here is individuality, no matter what the structure may be, guests are looking for an experience. “A unique structure in a nice location is always a winner, though it is all in the detail and creating a space where guests feel they have arrived in a niche little world of their own. “Even simple things such as a hammock in a shady spot under a tree, a fire pit with comfortable seating to sit back and enjoy the stars in the evening and well-placed lighting to make things feel cosy.” Tree Tents, offer buildings such as Fuselages, set up high, or in built up areas amongst trees, with various bespoke designs set within trees. Treehouses, not to be confused with Tree Tents, are becoming one of the most sort after types of accommodation at Cooling Camping as James Warner Smith explains: “Part of the desire is the uniqueness, however it is partly also due to the sparsity of supply – treehouses are expensive to build, a practical challenge and present many planning difficulties. “If the obstacles can be overcome, a luxury treehouse is a very safe bet for year-round bookings and constant demand.” Clearly glamping is about the experience as endorsed by key players in the industry. It is also important to remember that although there is an aim to provide luxury, glamping is still ultimately about connecting with the outdoors and all that it entails, so hot tubs, especially the wood-fired version which are growing in popularity, saunas, outside spas and showers, pizza huts, private space are all aspects that should be considered in your strategy when developing either a new site, or refreshing existing. As Britain gradually returns to normal, albeit with the ‘new normal’ to consider, the whole concept of holiday accommodation that puts guests in touch with the outdoors, and provides them with space to be themselves, whether this is family time, or romantic breaks, will tick boxes.

NEW NORMAL

Outstanding UK, providers of safari tents, have seen a surge of business as lockdown has slowly been released both from trade and consumer and are adapting to the new challenges. James King, UK Account Manager says: “Realising that individual pitch options are key in re-opening sites across Europe, Outstanding Tents have launched their sanitary tent. It is a take on the XS model in their extensive range, and is a higher version featuring shower, WC and basin to be placed onsite to offer en-suite facilities to any existing pitch, camping or glamping.” They are not the only company planning for the new challenges, Alan Hetherington, Customer Relationship Manager at Blackdown Shepherd Huts has some sound advice: “We feel that the most important thing new glamping owners should remember, is to know what their customers want from a self-contained unit following lockdown. “Ensure you can offer it to them, with quality, flexibility, and their experience at the forefront of your mind. Focus on offering a unique and bespoke experience that your customers’ want but cannot get elsewhere.
“This is exactly why we offer bespoke shepherd huts and after months of being cooped up at home guests will feel safe, relaxed, and excited to tell their friends and family.” Return on investment on many glamping units are achievable within 12-24 month period, which you would need to set aside other expenditure. From a marketing point of view, getting ahead with social media is considered to be one of the key areas to focus on moving forward.

FUTURE SCAPES

The Staycation has been actively growing for many years, however we have seen many indicators following recent months that this is set to boom in the short term at the very least. James at Cool Glamping has a clear vision for future predictions: “This year we are seeing more first-time campers and glampers taking holidays in the UK as a result of travel restrictions and coronavirus, so the audience has grown dramatically. “Our hope is that this will convert into a longer time audience, giving our whole industry a larger market in the years to come. “I expect growth to continue in the higher end of the market, particularly for more inventive accommodation. I also expect more hoteliers and boutique accommodation providers to move into the market.” Ian at Lesko Modular adds: “The future for Glamping looks very bright with many large holiday providers that I am aware of planning new glamping developments for 2021. Apart from mainstream we also work closely with major children’s theme parks and are providing themed pods for the 2021 season.” Ian continues: “The benchmark has already been set quite high with regards to quirky accommodation and I feel that we can continue to see increased innovation in all types of accommodation with the emphasis developing on the overall experience itself. “Back to nature experiences, including cooking, creative, learning, developing skills, knowledge, enjoying the great outdoors, with a learning element to the holiday break. “We have already experienced elements of this during lockdown, back to old fashioned values almost, all of which backs nicely into the outdoor holiday experience for the future.”

 

COMPANY CONTACTS

Blackdown Shepherd Huts
www.blackdownshipherdhuts.co.uk

Cool Camping
www.coolcamping.com

Lesko Modular
www.leskomodular.co.uk

Outstanding UK
www.outstandingtent.co.uk

Tree Tents
www.treetents.co.uk

 

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