visitor satisfaction

THE WAVE OF THE FUTURE

Posted on May 14, 2025

How Water Play is making a big splash in the Holiday Park industry...

In an era where guest expectations are higher than ever and competition is fierce, water play is quickly becoming one of the most powerful tools in the holiday park operator’s arsenal. Across the UK and Europe, parks of all sizes are recognising that innovative aquatic attractions aren’t just for cooling down, they’re driving footfall, extending stays and creating lifelong memories.

For site owners and managers looking to refresh or expand their facilities, two leading players Ustigate Waterplay and Edsun are delivering exciting, energy-efficient, and inclusive water play experiences that cater to every age and ability. From playful splashpads to adrenaline-pumping waterslides, the latest developments in water play are offering a whole new level of engagement for families and thrill-seekers alike.

FRESHWATER BEACH HOLIDAY PARK’S multi-racer slide and Elevations™ have transformed the pool. Photo Credit: USTIGATE WATERPLAY.

DESIGNING FOR FUN, BUILT FOR THE FUTURE
Ustigate Waterplay, with over 50 years of expertise in aquatic play, continues to push boundaries in both design and sustainability. Partnering with world leaders Vortex Aquatic Structures International and wiegand.waterrides, Ustigate creates water attractions that are visually striking, tactilely engaging, and operationally efficient. “Our mission is to maximise fun while minimising resource use,” explains a Ustigate spokesperson.

“Whether we’re designing a brand-new splashpad or modernising an existing pool, every element is planned with inclusivity, energy efficiency, and long-term adaptability in mind.” This philosophy is best illustrated through their recently completed project at Freshwater Beach Holiday Park in Bridport, Dorset.

USTIGATE’S NEW VECTORY™ collection
offers a fresh take on splashpad interactivity.

FRESHWATER BEACH HOLIDAY PARK, DORSET
Freshwater Beach, a popular privately owned holiday park on the Jurassic Coast—underwent a significant aquatic upgrade in early 2025. Ustigate replaced a single-lane waterslide with a multi-racer version capable of entertaining three riders simultaneously.

The transformation also included the installation of Vortex Elevations™, an action-packed water structure filled with climbing features, interactive spray bars, cascading floral showers, and the ever-popular Seeflow™ dumping buckets. According to Tristan Brookes, the park’s Swimming Pool Manager, the impact has been immediate:

“Working with Ustigate Waterplay has been an absolute pleasure. From concept to completion, the process was seamless, and the finished result has far exceeded expectations. The guest feedback—even before opening— has been overwhelmingly positive. We’re confident it will be a major driver of visitor numbers this season.”

General Manager James Newman echoes the sentiment: “This project is part of our wider redevelopment strategy. Not only does the new facility look fantastic, but we’ve also reduced humidity in the pool hall and made the environment more comfortable and efficient to run. It’s a win-win.”

PARK HOLIDAYS’ CHICHESTER Lakeside Holiday Park scooped Swimming Pool Awards in February.

WHAT’S NEW FOR 2025
For operators looking to invest in the latest aquatic trends, Ustigate’s new VECTORY™ collection offers a fresh take on splashpad interactivity. With nine brand-new elements and three innovative technologies—Twistflow™, Pulsespray™ and DualSpray™—children can rotate, push, and pull their way to unexpected splashes and strategic group play.

The collection includes Dynamik, a series of low-level water wall obstacle courses, and Apex, a thrilling dual-sided feature where competitors battle to tip a water bucket over their opponent. Also turning heads in 2025 is the Watergarden range—nature-inspired features such as Helico Butterflies, spinning orbs, and floral showers that provide both sensory stimulation and visual appeal.

Its water play that’s not only fun but deeply connected to the natural world. Ustigate’s CoolHub™ is a multi-functional chill-out zone that blends relaxation with playful engagement.

Available in six Abrio modules, CoolHub™ includes shaded benches, a soft rain curtain, stone weirs for flow play, and integrated solar LED lighting. It’s ideal for extending guest dwell time and offering respite for families between more active water play sessions.

USTIGATE WATERLAY’S full suite of waterslides are sourced from their partner, wiegand.waterrides.

SMART, SUSTAINABLE, AND COST-EFFECTIVE
Water and energy efficiency remain central to Ustigate’s design ethos. Key innovations include:

• On-demand water activation: Play features remain dormant until a button is pressed, reducing water waste when not in use.
• Sequenced play zones: Features operate in groups or staggered bursts to conserve water while maintaining the element of surprise.
• Overspray zones: Reclaim and recycle water within the splashpad footprint.
• Remote-access controllers: Manage water usage, maintenance and scheduling from anywhere, via Ustigate’s smart plant room technology.
• Optional solar PV integration: Lower your site’s carbon footprint with solar support from Ustigate’s affiliated power experts, Burnell.

For multi-site operators, Ustigate’s Safeswap™ anchor system allows for seasonal product changes without excavation—making it easy to rotate features between parks or upgrade zones in phases.

CUSTOMISATION AND CREATIVITY WITH EDSUN
French specialist Edsun also brings more than 30 years of aquatic expertise to the table, offering ergonomic, safe, and vividly themed water play features. Their approach is especially appealing to sites looking for highly customisable elements that tie into broader branding or storytelling.

Edsun’s waterslides, made using RTM (Resin Transfer Moulding), are available in family-friendly and thrill-seeker variants. They come with a sleek, glossy finish and can be tailored to suit any environment in colour, layout, and theme. For younger visitors, Edsun’s wading pool accessories—including pirate ships, jungle animals, and water tables—bring gentle play and imaginative interaction into shallow water settings.

Beyond splash zones, Edsun also supplies durable timber and aluminium outdoor play equipment, blending beautifully into woodland or coastal settings. Their comprehensive design-to-installation service includes 3D visualisation, ensuring each site gets exactly what it envisions.

Each play area is more than a feature - it's a destination within your park.

PROVEN RESULTS ACROSS EUROPE
Edsun’s portfolio includes standout installations at major campsites and leisure parks, including Camping Amfora in Spain.

Clients praise the company’s flexibility, responsiveness, and ability to deliver creative solutions that resonate with family audiences. “Our aim is always to provide long-lasting, fun-filled experiences that drive repeat visits,” says an Edsun representative.

“Each play area is more than a feature—it’s a destination within your park.”

EDSUN INTERACTIVE water walls are great for all ages.

NOW’S THE TIME TO DIVE IN
Water play has evolved from passive paddling pools to interactive, strategic, and inclusive play zones that drive visitor satisfaction, boost site reputation, and offer impressive ROI.

Whether you’re reimagining an ageing facility or planning a new development, companies like Ustigate Waterplay and Edsun offer solutions that blend creativity, reliability, and forward-thinking sustainability.

As families continue to prioritise active, outdoor fun, there’s never been a better time to dive into water play!

EDSUN
www.edsunloisirs.com

USTIGATE WATERPLAY
www.ustigatewaterplay.co.uk

UK Pool & Spa Awards
www.ukpoolandspaawards.co.uk

SBLASH AQUA PARK IN PENMAENMAWR, Conwy, was launched last May and immediately captured the public’s imagination.

TRAILBLAZERS OF UK TRAVEL

Posted on November 12, 2024

Campsites across the UK have won in this year’s Caravan and Motorhome Club’s 2024 Awards for England, Wales, Scotland and Northern Ireland, as well as best newcomer and the Sustainability Award that recognises valuable work being undertaken to protect the environment.

The awards celebrate privately-owned, maximum five-pitch campsites certified locations (CLs) – that are open exclusively to Caravan and Motorhome Club members. Many CLs are found in the countryside and remote locations such as farms, country estates and inns, providing a valuable and additional income stream for the campsite’s owners and local communities, whilst offering more choice for Club members to get out in the great outdoors.

The Caravan and Motorhome Club has been a cornerstone of outdoor adventure in the UK for over 116 years, proudly representing the interests of more than 1.1 million caravan, motorhome, campervan, and trailer tent owners. The Club champions the spirit of adventure, helping members make the most of the great outdoors— whether through glamping, touring, or simply enjoying nature.

With an annual membership fee of just £63, members gain access to over 2,700 high-quality campsites across the UK and Europe, all curated to ensure a great value experience. As the UK’s No. 1 rated touring club, the Caravan and Motorhome Club goes above and beyond to deliver savings and exclusive offers, both for touring adventures and at home.

Members can also explore a range of escorted European tours, all protected by ABTA, as well as independent tours in Australasia, North America, and Southern Africa, providing peace of mind during their travels.

With expert advice, comprehensive overseas travel services, and tailored insurance options, the Caravan and Motorhome Club is dedicated to enriching its members’ experiences. To discover more about the benefits of membership and join a community passionate about outdoor adventures.

The Caravan & Motorhome Club
01342 318 813
www.camc.com

THIS YEAR’S WINNERS INCLUDE…

BEST CL IN WALES & OVERALL CL WINNER
Brambles in Anglesey

Brambles is the only campsite to win two categories in this year’s CL awards. The adult-only campsite is perfect for those looking for beach, waterside or peaceful stays.

It is owned by Eric and Sue Marchbanks, avid caravanners themselves, who are members of the Caravan and Motorhome Club and have travelled far and wide in their motorhome, as far as Czechoslovakia.

The campsite offers scenic walkways among three ponds, trees and shrubs, perfect for dog walkers and offers plenty of wildlife for those who like to get close to nature, tourers can expect to find red squirrels, rabbits and ravens.

Owner, Eric comments: “Winning an award is recognition that we are making guests happy and they are wanting to stay here and are enjoying the area surrounding us.”

 

BEST CL IN ENGLAND NORTH
Drake House Farm in Lancashire

Drake House Farm is owned by Ann Chippendale and is located in the Ribble Valley just three miles from the market town of Clitheroe.

The campsite is known for its gorgeous views, excellent dog walks and wildlife. The campsite has peaceful pitches, is an area of outstanding beauty, with its own woodland with a brook.

Owner, Ann Chippendale comments: “It truly is a beautiful location, it’s like the Lake District without the crowds”.

 

 

 

BEST CL IN ENGLAND SOUTH
Goodleigh Hill in Worcestershire

Goodleigh Hill is situated in an ideal spot to explore South Worcestershire and the North Cotswolds.

The campsite is known for its scenic views, dog walks and its convenient location to nearby local eateries and pubs and a short walk to the town of Pershore.

Owners, Matthew and Emily Horton, have ensured the CL is peaceful and clean. It is convenient for those who want to explore the beautiful Malvern Hills and the Malvern Spring.

Emily comments: “Matthew really wanted to help increase the biodiversity here, and he saw that creating a CL that is viable in the fabulous rural countryside would allow him to fulfil his ideas and increase wildlife here.”

 

 

BEST CL IN SCOTLAND & NORTHERN IRELAND
Firbank Park in Aberdeenshire

Firbank Park is set in the beautiful Royal Deeside within Cairngorms National Park, perfect for those who enjoy nature and tranquillity.

The five-acre campsite has hardstanding pitches that are spaced out and each pitch offers an electric hook up and their own fresh water source.

The campsite, owned by Archie and Justine Buchanan, is close to an abundance of walking trails, cycling tracks, and Munros (mountains at least 3,000 ft high) to climb. Additionally, fishing and horse riding are available on the nearby Glen Tanar Estate.

Archie comments: “We have built somewhere that we would want to go to, so we’re hoping that other people will like that as well, and it seems to be the case. It’s like being on our holidays.”

 

BEST NEWCOMER
The Courts in Essex

The Courts campsite, owned by Paul and Collette Murphy, is set in the serene woodlands of Little Baddow and is great for those looking to escape the hustle and bustle of daily life.

Tourers can access a multitude of forest rambles and embrace the local wildlife, head off on their bikes for an off-road adventure or visit the local dock for boat rides, canoeing and paddle boarding.

Despite the area’s rural setting, Little Baddow is also close to several larger towns and cities, including Maldon and Chelmsford.

Owner, Paul Murphy comments: “We have lovely walks through ancient woods directly from the site. We’ve got a local pub, local restaurant, paddleboarding and the river nearby so we have a lot to offer.”

 

SUSTAINABILITY AWARD
Birch Hill in Shropshire

Birch Hill campsite is located in the beautiful lake-lands of Shropshire. The campsite, owned by Major Ian and Janet Kelly, was established over 40 years ago and over the years has received various awards.

This is the 2nd year for the Sustainability Award and Birch Hill has been recognised in this category for its Dark Skies initiative, local links with shops, restaurants and pubs, promotion of formaldehyde-free chemicals on site, and use of renewable energy and water consumption controls.

The campsite is on one of the main Land’s End to John O’Groats cycle routes and Ellesmere is also a great spot for country walks, dog walking and bird watching. Owner, Major Ian Kelly comments:

“Sustainability is not just about what we do around the site, but it’s also about what our guests do - whether it is efficient recycling or helping our local economy, it’s important to note that they’re the ones helping to keep our local shops alive for us.”

SITES IN BLOOM AWARD
Pembrey Country Park Club Campsite & Fairlight Wood Club Campsite

The multi-couple campsite winner for 2024 is Pembrey Country Park Club Campsite in Wales for the second-year running.

Pembrey Country Park Club Campsite is known for its phenomenal summer flowers display and blend of coast and countryside. The 2024 single-couple campsite winner is Fairlight Wood Club Campsite in East Sussex.

This intimate campsite set in flower rich woodland has plenty of footpaths for tourers to wander along. The campsite’s surrounding woodlands are listed as a Biodiversity area that is ideal for nature lovers and spotting wildlife.

 

 

 

 

SITES TO INSPIRE AWARDS
MULTI-COUPLE SITE WINNER
Cayton Village Club Campsite

Cayton Village Club Campsite in North Yorkshire is the 2024 winner of the multi-couple campsite category.

Cayton Village Campsite has had some great improvements over the past few years which has helped to increase visitor satisfaction scores for overall facilities to 9.8 out of 10.

The new improvements include two brand new shower blocks, more touring pitches and new premium pitches, a new designated dog walking area, a multi-use games area and an enclosed playground.

Regional Manager, Phil Monkman, said: “Cayton Village is a relatively newly refurbished site and the campsite staff have worked very hard over the last few seasons to add a unique character.”

 

 

SITES TO INSPIRE AWARDS
SINGLE-COUPLE SITE WINNER
Baltic Wharf Club Campsite

Baltic Wharf Club Campsite in Bristol is the 2024 winner of the single-couple campsite category. This campsite is located in the heart of Bristol’s beautifully redeveloped dockland, near the city centre with lively shops and entertainment.

There is also a selection of boat trips available nearby for tourers looking to discover gorgeous scenic views in the county and many excellent cycling paths for those desiring for an adventure.

Regional Manager, Mark Houghton, said: “Despite the known and inevitable future closure of the campsite, newly promoted site managers Lyndsay & ‘Chelle have placed their hearts and souls into the campsite throughout the season and their comment sums up their enthusiasm: ‘We may not have any control over the campsite’s future, but we CAN control her last season, meaning Baltic Wharf won’t simply fade away with us here to see it out on a high.’”

 

 

SUSTAINABILITY CHAIRMAN’S AWARD
Blackpool South Club Campsite

Also running for its fourth consecutive year is the Sustainability Chairman’s Award, created to celebrate the campsite network’s environmental, social and economic commitments, actions and engagements.

From tree planting and waste reduction projects, growing wild meadows, hosting local food vendors and raising money for local charities, a great range of sustainable activities have taken place at campsites throughout the year.

The entrants were judged on the award criteria by the Club Chairman, David Turner, who made the final decision on the winner of the 2024 Sustainability Chairman’s Award. The 2024 winner is Blackpool South Club Campsite in Blackpool, Lancashire.

The campsite was awarded for its new improvements this year to establish a sustainable environment for their guests. This includes more serviced pitches, upgraded motorhome waste point, roadway resurfacing, solar PV roof panels which provide renewable energy, and ongoing pitch improvements and resurfacing.

 

SHOW SEASON SPECIAL

Posted on August 7, 2024

Welcome to the Holiday Park, Caravan Park, Camp & Glamp sites related Exhibition Previews, the premier events for the holiday park sector! This year’s exhibitions promise to be an unmissable gathering for industry professionals, offering an unparalleled opportunity to explore the latest innovations, trends, and products that are set to shape the future of holiday parks.

Whether you are a park operator, developer, supplier, or enthusiast, these show’s provides a unique platform to network with peers, gain insights from industry leaders, and discover new business opportunities. Set against a backdrop of increasing demand for unique and sustainable holiday experiences, the exhibitions will showcase a wide range of offerings from cutting-edge accommodation solutions and eco-friendly initiatives to advanced technology and guest amenities designed to enhance visitor satisfaction.

Attendees will have the chance to attend informative seminars, engage in interactive workshops, and witness live demonstrations, all tailored to inspire and inform. Highlights include keynote speeches from renowned experts, panel discussions on current challenges and opportunities in the sector, and a dedicated area for start-ups to present their ground breaking ideas. Join us at this vibrant event to stay ahead of the curve, drive your business forward, and celebrate the dynamic and ever-evolving world of Holiday Parks, Caravan Parks, Camp & Glamp Sites.

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THE GLAMPING SHOW 2024
19th-21st SEP 2024
Location: NAEC, Stoneleigh Park, UK
Web. www.theglampingshow.com

Calling all holiday park operators! Claim your FREE ticket to The Glamping Show 2024. Visitor registration has now opened for The Glamping Show 2024, the UK’s flagship business-to-business event for the glamping industry.

The Show, which is celebrating its 10th anniversary this year, takes place from 19th-21st September at Stoneleigh Park in Warwickshire. Tickets are free of charge and give visitors access to the extensive exhibition showcasing the latest products and services for operators of holiday parks and glamping, caravan and camp sites, as well as complimentary access to an unmissable programme of seminars designed to help site owners, and those looking to open a site, maximise return on investment.

In the last decade, glamping has become increasingly popular and the industry has grown to become a prominent part of the leisure sector. This year’s Show welcomes both new and returning exhibitors from across the sector including manufacturers of bell tents, wigwams, pods, shepherds’ huts, cabins and gypsy caravans, along with eco toilets, portable washrooms, storage containers, hot tubs, lighting, fire pits, barbeques, accessories and a whole lot more.

So, what are you waiting for? Put the date in your diary and claim your free ticket to The Glamping Show 2024 at www.theglampingshow.com and click ‘GET FREE TICKET’.

 

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SALTEX 2024
30th - 31st OCT 2024
Location: The NEC, Birmingham, UK
Web. www.saltex.org.uk

Holiday parks are all about creating idyllic escapes. For grounds maintenance staff, the pressure to maintain flawless landscapes and stay ahead of the curve is real. This is where SALTEX 2024 comes in. As the premier event for grounds management professionals and volunteers, SALTEX 2024 promises to redefine standards in the field.

Taking place on October 30th - 31st at the National Exhibition Centre (NEC) in Birmingham, the leading exhibition offers unparalleled opportunities for networking, education, and innovation. Renowned for its commitment to excellence, SALTEX showcases the latest products, services, and technologies, giving attendees the insights and resources needed to thrive in today’s dynamic landscape.

This year’s theme, “Uniting the industry, powering progress” highlights how SALTEX connects thousands of professionals from across the world. Attendees can look forward to expert-led seminars, live demonstrations, and the opportunity to engage with industry leaders.

Learn how to tackle common challenges, from pest control to irrigation, and discover new techniques to keep your park pristine year-round. Join us at SALTEX 2024 and take the first step towards elevating your holiday park to new heights.

Register now to secure your place at the forefront of the grounds management industry.

 

 

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LAND, LEISURE & TOURISM SHOW
6th - 7th NOV 2024
Location: The NEC, Birmingham, UK
Web. www.lltshow.com

Grow your business at the Land, Leisure and Tourism Show as is the UK’s largest event for rural businesses, holiday parks, leisure and attractions. Celebrating its eleventh year, the show has newly rebranded to provide a platform for businesses to network, generate leads, showcase products and boost brand awareness.

For your convenience the event now features three great zones, Holiday Park & Resorts Innovation, Family Attractions and Leisure, Food and Beverage. Plus, this year the Land, Leisure and Tourism Show is co-locating with the Farm Business Innovation Show, which helps farmers and landowners find ways to diversify and optimise their land.

Verity Hyland, Event Director, Agriconnect said: “We can’t wait to welcome everyone to the newly named Land, Leisure & Tourism Show this year, it’s looking to be bigger and better than ever.” Mark your calendars for the Land Leisure and Tourism Show at the NEC Birmingham, 6-7 November. Join us and be part of shaping the future of UK tourism.

Scan the QR code or email the team at events@agriconnect.com for more information.

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UK POOL & SPA AWARDS
5th DEC 2024
Location: The NCC, Birmingham, UK
Web. www.ukpoolandspaawards.co.uk

Entering the 2024 UK Pool & Spa Awards is a golden opportunity for holiday parks, caravan parks, and campsites to showcase their exceptional facilities and gain national recognition for their commitment to providing outstanding aquatic experiences.

These prestigious awards celebrate excellence across the pool and spa industry, highlighting innovative designs, superior customer service, and the highest standards of maintenance and safety. By participating, your park not only stands a chance to win one of the coveted titles but also benefits from enhanced visibility and credibility within the industry.

Winning or even being shortlisted can significantly boost your marketing efforts, attracting more visitors and setting you apart from competitors. It is also an excellent way to motivate your staff, recognizing their hard work and dedication. The entry process is straightforward, and the exposure your park will receive through various media channels can lead to increased bookings and customer trust.

Don’t miss out on this chance to highlight your park’s exceptional offerings, from state-of-the-art swimming pools to luxurious spas and wellness facilities. Enter the UK Pool & Spa Awards today and let your park shine as a beacon of excellence in the holiday and leisure industry.

Entries close in September 2024, don’t delay and enter your facilities today!

 

PLAY FOR KEEPS

Posted on August 7, 2024

The allure of holiday parks, caravan parks, campsites, and glamping sites lie in their ability to offer a break from the routine, a chance to reconnect with nature, and an opportunity for families to create lasting memories. Central to this experience is the provision of high-quality outdoor play areas.

These spaces not only enhance the holiday experience for children but also provide a significant return on investment (ROI) for the business owners by attracting and retaining guests. Children’s play is a crucial aspect of development, fostering physical, social, and cognitive growth.
In today’s digital age, encouraging children to step away from screens and engage in physical activity is more important than ever. Play areas in leisure settings serve as a catalyst for this shift, offering children a safe and stimulating environment to explore and have fun.

For parents, knowing that their children are happy and engaged allows them to relax and enjoy their holiday, making the overall experience more enjoyable for the entire family. High-quality play provisions are more than just an added amenity, they are a strategic investment.
According to Proludic’s research, 93% of visitors consider play areas an important factor when choosing a holiday park, leisure, or visitor attraction. This statistic underscores the significant influence that play areas have on consumer decisions, making them a key component of successful holiday venues.

ALL OF WICKSTEED’S products are tested to the appropriate British and European Safety standards.

CREATING MEMORABLE EXPERIENCES
Playgrounds contribute to creating memorable experiences that families cherish. Proludic’s findings highlight that the most cherished memories from holidays often stem from the joy and adventure experienced in play areas.
In an era where unique experiences drive consumer choices, leisure businesses that prioritize high-quality, well-designed playgrounds can differentiate themselves in a competitive market. These positive experiences foster brand loyalty and generate positive online reviews, enhancing the reputation of the holiday park.

As guests share their positive experiences with others, either through word-of-mouth or online platforms, the park gains increased visibility and attracts new visitors, thereby ensuring a steady flow of guests and repeat visits. Wooda Farm Holiday Park in North Cornwall exemplifies the impact of investing in play areas. The park recently revamped its play area to reflect the local North Devon coastline incorporating new vibrant play equipment.
This investment not only enhanced the park’s appeal but also provided children with an engaging and enjoyable environment. The timely delivery of the new play area by Proludic ensured that it was ready for the busy holiday season, contributing to a successful and profitable period for the park.

PROLUDIC STRIVES TO ENSURE that their play areas cater to the needs of children from toddlers through to teenagers.

THE FINANCIAL UPSIDE OF PLAY PROVISIONS
Demonstrating ROI on play area investments can be challenging, but strategic planning can yield significant financial benefits. Siting play areas near cafes and other paid leisure facilities can boost revenue by encouraging families to spend more time and money on-site.
Parents can enjoy a coffee or a meal while their children play nearby, creating a win-win situation for both the families and the park operators. Proludic’s primary research supports this approach, indicating that well-placed and high-quality play areas are a compelling factor for visitors. This evidence highlights the financial viability of investing in play areas as part of a broader strategy to enhance visitor satisfaction and increase on-site spending.

INCLUSIVE PLAY
Inclusivity is a key consideration in the design of modern play areas. Ensuring that play spaces cater to children of all abilities not only promotes social integration but also aligns with principles of diversity and equality. Proludic and Wicksteed, two leading providers of play equipment, emphasise the importance of inclusive play spaces.
By offering equipment that accommodates a wide range of abilities, these companies help create environments where all children can participate in play. Inclusive play areas are not just about meeting legal requirements; they demonstrate a commitment to providing a welcoming environment for every guest. This approach enhances the overall appeal of the holiday park, making it an attractive option for families with children of varying abilities.

WICKSTEED HAVE PROUDLY BEEN manufacturing playgrounds in the heart of the UK for more than 100 years

THE ROLE OF QUALITY AND SAFETY
Wicksteed have proudly been manufacturing playgrounds in the heart of the UK for more than 100 years, making them the UK’s premier Outdoor Playground, Leisure and Fitness Manufacturer. As the exclusive UK partner and sole distributor of Berliner Seilfabrik and having recently partnered with Russell Play, we offer a diverse range of distinctive outdoor play equipment, showcasing remarkable imagination and creativity within the market.

Their industry-leading, comprehensive warranties are a testament to the longevity and durability of their products, and also offer a wide range of warranty terms to cover various components, demonstrating their commitment to delivering high-quality solutions that stand the test of time.

As a UK-based company, they are uniquely positioned to provide efficient and responsive support for all your outdoor playground needs. Their headquarters in Kettering serve as a hub of readily available spares, enabling them to swiftly address maintenance requirements and minimise downtime for valued customers.

This proximity to spare parts translates to a faster turnaround, ensuring that your play equipment remains in optimal condition and ready for enjoyment. With the focus on accessibility, they take pride in delivering prompt solutions, enhancing the overall experience of working with them.

PROLUDIC’S RESEARCH found that memorable experiences created through play are often the most cherished by visitors.

DESIGNING OR UPDATING PLAY AREAS:
KEY CONSIDERATIONS When designing or updating play areas, several key considerations can help maximize their impact:
1. Age Inclusivity:
Play areas should cater to various age groups, ensuring that children of different ages find suitable activities. This inclusivity broadens the park’s appeal and keeps visitors engaged.

2. Inclusive Equipment:
Incorporating inclusive play equipment ensures that children of all abilities can participate. This fosters a sense of belonging and promotes social integration.

3. Themed Play Areas:
Themed play areas, like the coastal-themed playground at Wooda Farm Holiday Park, can create a unique and memorable experience that reflects the local environment.

4. Safety and Durability:
High-quality, durable equipment that meets safety standards is essential. This not only ensures the safety of children but also reduces maintenance costs and downtime.

5. Strategic Placement:
Placing play areas near cafes and other paid facilities can boost revenue by encouraging families to spend more time and money on-site.

WICKSTEED’S DESIGN and manufacture bespoke play equipment allowing holiday parks to tailor their play area.

Providers like Proludic and Wicksteed offer comprehensive support, from initial design consultations and cost estimates to installation and ongoing maintenance. Their expertise ensures that play areas are not only fun and engaging but also safe and durable.
Wicksteed’s capability to design and manufacture bespoke play equipment allows holiday parks to tailor play areas to their specific needs and themes. This flexibility ensures that each play area is unique and aligns with the park’s overall branding and environment.

Investing in high-quality, inclusive play areas is a strategic move for holiday parks, caravan parks, campsites, and glamping sites. These investments enhance visitor experiences, foster brand loyalty, and provide substantial financial returns. By understanding and leveraging the power of play, leisure businesses can create memorable experiences that attract and retain visitors, ensuring long-term success and profitability.
Incorporating diverse, inclusive, and well-designed play areas can transform a holiday park into a preferred destination for families. As the demand for unique and engaging experiences grows, those who prioritize the quality and inclusivity of their play provisions will stand out in the competitive leisure market.

By partnering with experienced providers like Proludic and Wicksteed, holiday parks can ensure that their play areas are not only fun and engaging but also safe, durable, and reflective of their unique identity.

Proludic
0115 982 3980
www.proludic.co.uk

Wicksteed Playgrounds
01536 517028
www.wicksteed.co.uk

Children's play is a crucial aspect of development, fostering physical, social, and cognitive growth.