BONE-AFIDE BREAKS

DOG-FRIENDLY facilities are becoming a key factor in attracting today’s holidaymakers and encouraging repeat visits. Pictured here at St Ives Bay Holiday Park, Cornwall.

Why dog-friendly holidays are becoming one of the smartest investments for holiday parks

For many families, a holiday simply wouldn’t be complete without the dog. As pet ownership across the UK continues to rise, so too does demand for holiday destinations that genuinely welcome four-legged companions.

What was once considered an added extra has become an important deciding factor for many guests when choosing where to stay. For holiday park operators, this presents a valuable opportunity. By creating facilities and experiences that cater for both pets and their owners, parks can broaden their appeal, increase guest satisfaction and encourage valuable repeat bookings.

The key is understanding that today’s dog owners expect more than simply being told their pet is allowed on site. They are looking for destinations where dogs are treated as welcomed guests and where practical facilities make travelling with a pet both easy and enjoyable.

MORE THAN JUST A PLACE TO STAY
Holidaymakers increasingly seek experiences rather than simply accommodation, and this applies just as much to those travelling with dogs. Easy access to countryside walks, beaches, woodland trails and dog-friendly attractions all add value to a stay, helping parks stand out in a competitive marketplace.

Simple additions can make a significant difference. Secure exercise areas, dog washing stations, water bowls around the park and clearly marked walking routes demonstrate that operators have considered the needs of canine guests from arrival through to departure. These thoughtful touches often become the details visitors remember long after their holiday has ended.

THOUGHTFUL TOUCHES for four-legged guests can help create memorable holidays for the whole family.

CREATING MEMORABLE MOMENTS
Exceptional customer service doesn’t stop with human guests. Many parks are now introducing small but memorable gestures that enhance the visitor experience while generating positive reviews and word-of-mouth recommendations.

Hospitality specialist Sir Woofchester has helped businesses across the UK embrace this growing market by providing products specifically designed for dog-friendly venues. From dedicated dog menus and treats to welcome packs for accommodation providers, these additions help transform an ordinary stay into something guests are keen to share on social media and recommend to friends.

For operators, they also offer an opportunity to increase food and beverage sales while reinforcing a reputation for outstanding hospitality.

DESIGNING ACCOMMODATION THAT WORKS FOR EVERYONE
One of the biggest challenges for holiday park operators is balancing the expectations of guests travelling with pets alongside those without them. Fortunately, thoughtful design benefits everyone.

Durable flooring, practical storage, secure decking and easy-clean surfaces all help protect valuable accommodation while making lodges and caravans easier to maintain throughout a busy season.

Providing designated areas for muddy boots, wet coats and dog equipment not only keeps interiors looking their best but also creates a more comfortable environment for all visitors. As guest expectations continue to evolve, flexible accommodation that can cater for different holidaymakers offers operators greater long-term value.

MANY LEADING HOLIDAY PARKS now offer dog-friendly accommodation across a wide range of holiday styles and budgets including Away Resorts.

THE WHOLE FAMILY IS WELCOME
Leading operators increasingly recognise that pets are part of the family, and many have adapted their offering accordingly. Away Resorts is one such example, providing dog-friendly accommodation across its holiday parks, from classic caravans through to premium lodges.

Dogs are welcomed with thoughtful extras in selected accommodation, while guests can also enjoy nearby dog-friendly beaches, countryside walks and restaurants with dedicated dog menus at many locations. By making it easier for families to holiday together, parks create experiences that encourage longer stays and foster customer loyalty.

EXPLORING TOGETHER
Access to outdoor activities remains one of the strongest attractions for guests travelling with dogs. Whether it’s coastal walks, woodland trails or cycling routes, parks located close to natural attractions enjoy a significant advantage.

North Devon’s Smytham Holiday Park is an excellent example. Recently recognised as Britain’s top holiday park for cycling by readers of Practical Caravan and Practical Motorhome, the park combines outstanding access to the Tarka Trail with facilities designed to help families enjoy the outdoors together.

Dog trailers are available alongside bike hire, making it easier for visitors to explore the surrounding countryside without leaving their pets behind. It’s a reminder that successful dog-friendly holidays aren’t just about accommodation — they’re about creating memorable experiences from the moment guests arrive.

SIR WOOFCHESTER’S helps holiday parks create a genuine VIP experience for their four-legged guests.

KEEPING PARKS CLEAN AND WELCOMING
Providing excellent facilities also means helping guests act responsibly. Convenient waste disposal points, clearly signposted dog walking routes and readily available waste bags all contribute to cleaner parks and happier visitors.

Clear communication is equally important. Simple guidance on where dogs should be kept on leads, designated exercise areas and information about nearby walks helps create a positive environment for everyone using the park.

Good management ensures dog-friendly policies enhance the guest experience without compromising standards for visitors who choose not to travel with pets.

SMALL TOUCHES, LASTING IMPRESSIONS
Often, it’s the smallest details that leave the biggest impression. A complimentary treat at reception, a water bowl outside the café or recommendations for nearby dog-friendly pubs and beaches can all help guests feel genuinely welcomed.

These experiences encourage repeat visits and positive online reviews, while also reinforcing a park’s reputation for excellent customer service. In an increasingly competitive holiday market, those personal touches can make all the difference.

A WARM WELCOME FOR DOGS often starts with the little details—and it’s those thoughtful touches guests remember.

A GROWING OPPORTUNITY
Dog-friendly tourism continues to grow as more people choose to holiday within the UK and bring their pets with them. Operators who invest in facilities, thoughtful accommodation and memorable experiences are well placed to benefit from this expanding market.

Whether it’s offering practical amenities, welcoming pets in cafés and restaurants, or creating accommodation that balances comfort with durability, today’s most successful parks understand that catering for dogs is no longer a niche offering—it’s part of delivering an exceptional guest experience.

By embracing this trend and making dogs feel every bit as welcome as their owners, holiday parks can strengthen guest loyalty, encourage repeat bookings and ensure every family member enjoys a holiday worth remembering.

 

Company Contacts:

Glasdon Group
www.glasdon.com

Pinelog
www.pinelog.co.uk

Sir Woofchesters
www.sirwoofchesters.com

 

AWARD-WINNING Smytham Holiday Park combines outstanding cycling routes with facilities designed for guests travelling with dogs.

THE PET POUND

Longstanding Hoseasons partner Hemsby Beach Holiday Park has always been pet-friendly, but owners Richardsons Leisure Limited started to understand the real value of investing in the pet pound in 2018. It was at that point that Chief Executive, Greg Munford, took the conscious decision to increase the number of pet-friendly units at the park from 24 to 44.

Since then and boosted by significant increase in pet ownership during Covid, Hemsby Beach has steadily increased its pet-friendly offering, so that today a total of 116, or 31%, of the park’s 391 luxury holiday homes and lodges welcome guests’ four-legged friends. But it’s not just the number of pet-friendly units that have increased - the quality of those units has markedly improved too, so much so that they are now some of the best the park has to offer, with nearly half featuring a hot tub.

GIVING PEOPLE the chance to be with their pets on holiday obviously comes with a financial benefit.

BOOKINGS UPLIFT
It’s not a surprising strategy when you consider recent Hoseasons stats showing that owners who take a pet see an average 46% uplift in booking volume vs locations that don’t accept a pet. But Greg says gone are the days when pet-friendly meant sectioning off a few shabby chalets on one corner of the park and expecting people to embrace the experience.

“Our purpose is to create an environment where customers can holiday with family and friends and create memories that last a lifetime. For an increasing number of people that means having their pets with them, and that shouldn’t mean having to compromise on the quality of their holiday experience – quite the opposite in fact, which is why we’ve made the changes and investments we have and why we take our approach to looking after pets and their owners so seriously.”

One example of this is the £10k Richardsons Leisure recently spent on decking gates for its pet-friendly lodges and luxury holiday homes – something that was requested by pet owners keen to maximise security for their pets and in turn enhance their own holiday experience. The park also provides dog-friendly areas in its restaurant and entertainment venues and shares information with guests about the best dog walks in the area, as well as a list of useful contacts including local vets, pet shops and other services.

RICHARDSONS LEISURE recently spent £10k on decking gates for its pet-friendly lodges.

PAYING DIVIDENDS
It’s an approach that is clearly paying dividends in terms of bookings, with Hoseasons data showing that the park saw a 24% increase in pet bookings last year compared to the year before, and a massive 106% increase compared to 2 0 1 9. Greg says being pet-friendly also leads to wider benefits for the park beyond the bottom line.

“Giving people the chance to be with their pets on holiday obviously comes with a financial benefit, but it also really adds to the happy, relaxed atmosphere on park too.” Hemsby Beach Holiday Park is part of Hoseasons’ Go Active Breaks+ Collection and sits just 350 yards from the golden sands and rolling dunes of Hemsby Beach. Greg says the national market insight he gets from his long partnership with the brand has been invaluable in making investment choices.

“Obviously Hoseasons provide us a good number of bookings, but the true added value comes from their sector expertise and commercial acumen, both of which make all the difference when considering large-scale investment in specific accommodation types and the right accommodation mix,” says Greg. “The scale they operate at means their data is second to none when it comes to spotting trends and advising owners accordingly.”

GREG MUNFORD, TOOK the conscious decision to increase the number of pet-friendly units at the park from 24 to 44

MIND-BENDING CHALLENGES

MIND-BENDING CHALLENGES

Reporting from the Hoseasons Owners Conference & Awards...

THE ANNUAL HOSEASONS awards were presented at a glittering Gala Awards ceremony.

Hoseasons, one of the UK’s leading self-catering accommodation specialists, with more than 30,000 British destinations in coastal and countryside settings, gathered for its much-anticipated annual conference and awards event recently. From lodges and parks, to boats, cottages and apartments, the Hoseasons brand offers the widest available range of self-catering holidays in the UK accommodating 2.1 million holidaymakers and more than 170,000 pets every year and is part of Awaze - Europe’s leading managed vacation rentals and holiday resorts business.

More than 600 delegates gathered at the prestigious Celtic Manor Resort in Newport, Wales, in November and were rewarded with a packed conference programme and supportive trade exhibition. Many of the conference presenters were from the Awaze in-house team with an impressive injection of expert business and motivational speakers - all topped-off by a star appearance from comedian Tom Allen who co-hosted the Awards presentations.

Lead presenter, Daisy McAndrew, talked about the ‘mind-bending’ challenges holiday park operators had faced in the past ten years following Brexit, the pandemic, war in Ukraine, or five Prime Ministers and the cost-of-living crisis. She set the stage with Hoseason’s Simon Altham. Catherine Smith and Kris Penny gave an insightful talk on revenue management emphasising the importance of effective revenue management strategies for maximising revenue.

SPECIALLY SELECTED TRADE suppliers at the Hoseasons conference including Compass Insurance.

Andrew Goward and Luke Hansford shared key insights and industry trends that are shaping the industry’s future. Daniel Hulme (PhD), an AI and tech expert, shared mind-blowing insights into the future of AI technology before Martin Rovsing and Blake Carroll Fulford-Brown showcased innovative product designs and future technology that will enhance customer experiences. John Crosby’s presentation on Hoseasons’ marketing achievements highlighted the impactful campaigns and strategies Hoseasons have implemented.

Guest presenter, Tori James took delegates on an incredible journey of resilience and determination. Her storytelling was captivating and reminded us of the power of perseverance. Jamaine Campbell from Elite Dynamics, the Headline Sponsor, shared valuable insights on how the company’s partnership has truly elevated holiday park experiences. Adam Boulton, a renowned political broadcaster, discussed the impact of politics on the tourism industry.

His analysis shed light on the challenges and opportunities we may face. Rupa Patel, Laura Smith, and Dan Taylor provided an update on regulatory changes affecting our industry. Their work shapes the new rules to benefit our owners. The business development team discussed innovation and industry trends. They highlighted the importance of collaborating with Hoseasons for new developments.

THE BUSINESS DEVELOPMENT Panel is a popular part of the annual Hoseasons Conference programme.

Jason Fox inspired delegates with his session on resilience and overcoming challenges. He reminded us that the right mindset can conquer any obstacle before the impressive day-long programme was round-up by Hoseasons CEO, Henrik Kjellberg. Delegates included Gregg Mumford, Chief Executive of Richardsons Group that offers varied accommodation at its Hemsby Beach Holiday Park as well as holidays afloat on a fleet of over 200 boats on the Norfolk Broads.

Greg said they offer a combination of direct bookings and bookings through Hoseasons with slightly more coming through Hoseasons for the dry holidays and 60 per cent booking directly for boats. He confirmed “One of the main things you get working with Hoseasons is that you get the overall picture of the domestic tourism market including insights, such as which accommodation types are booking and how well they will yield,” Greg shared when he talked to Holiday Park SCENE magazine.

“The Conference enables everybody to come together and share your insights individually and there is always a great line up of presenters.” Hemsby Beach Holiday Park will offer close to 400 units this year following the addition of pet-friendly lodges with hot tubs. The resort also offers a popular Clubhouse, a show bar that seats 420 people, restaurant and family entertainment centre. The Hemsby team also work with Hoseason’s Go Active scheme offering climbing walls, and high ropes.

DAISY MCANDREW set the stage with Hoseason’s Simon Altham.

“One of our biggest challenges is predicting the market year on year and Hoseasons are great with statistics and advice on this,” Greg adds. “The external speakers are very good but it is equally important to hear from the Hoseasons team and I value the panel discussion they have.” Sarah and Jeremy Barber, now working alongside son-in-law Richard Broome, began diversifying their 357 acres of rolling farm land in 2016 adding just three holiday lodges and evolving up to a current stock of 16 holiday lodges with hot tubs.

“We have only booked through Hoseasons right from the start,” said Jeremy. “Although they book through Hoseasons, we like to offer the personal touch and make an effort to give each lodge plenty of space and a friendly greeting on arrival,” he continued. “We did not come to the conference at first because we did not release how much was on offer,” he said. “We have really appreciated the Hoseasons involvement and the return on holiday lodge investment has been colossal,” he added.

Love2Stay owner, Mark Debb, of Salop Leisure was an enthusiastic supporter: “The Hoseasons reach is phenomenal,” says Mark who says the stand-out resort still manages to retain its individuality while benefitting from the multi-million Hoseason reach. “We want as much return as possible to reinvest as much as feasible,” says Mark who says with raw materials increases it is now taking two and a half years to see a return on investment of a £45k lodge compared with 12 months pre-pandemic.

DELEGATES MINGLED with a host of selected trade suppliers for a complimentary exhibition.

BEST IN BRITAIN
A prestigious roll of honour at the evening awards presentations heard Henlle Hall Woodland Lodges, near Oswestry, had scooped the Best in Britain Award for the Small Park category for the second year in a row. The park was also named Best Small Lodge Escape destination in the Heart of England.

Commenting on the park’s success, Cosmo Lloyd and Keeta Thomas, Joint Owners of Henlle Hall Woodland Lodges, said: “We were really pleased to be recognised with the regional award, but being named Best in Britain for the second-year running has really blown us away! In the end it all comes down to the hard work the team puts into looking after our guests. They do a fantastic job when it comes to providing excellent holiday experiences and that’s why we have so many happy customers.”

Henlle Hall Woodland Lodges is part of Hoseasons’ Magnificent collection – encompassing six locations across the UK featuring the highest level of luxury accommodation, service and innovation. Another hat-trick winner was Selsey Holiday Park, named Best in Britain for the quality of its food by staycation specialist Hoseasons. The park also won the Customer Choice Food Award for Family Fun Destinations as well as the award for the Best Family Fun Destination in the South of England.

HOSEASONS SURPRISED party-goers as top comedian Tom Allen co-hosted the recent awards.

Andrew Sheerin, Sales & Marketing Director at Cove UK, the parent company of Seal Bay, said: “Winning three awards in one night, including one for being the Best in Britain, has really blown us away! In the end it all comes down to the hard work and dedication the team puts into looking after our guests. They do a fantastic job and that’s why we have so many happy customers.”

Speaking after presenting the awards in front of more than 600 operators, industry suppliers and members of the Hoseasons team, Luke Hansford, Senior Vice President - Supply at Hoseasons, said: “It takes something special to be named Best of Britain at these awards, particularly when you consider the quality of the competition.

UK STAYCATION TRENDS

UK STAYCATION TRENDS

Holiday bookers would rather staycation than go abroad in 2024, according to new research – but it’s a close call. When 1,000 UK holidaymakers were surveyed by Thermos, 52% chose staying close to home, while 48% would choose to head overseas this year. One in three said they had a staycation at some point in the last year (30%).

Only one in 10 (10%) said they felt a staycation wasn’t as much of a break as a holiday abroad. When asked about preferred destinations for a UK getaway, 11 per cent said they kept theirs secret from wider acquaintances, as they feared them becoming too touristy. One in five (22%) said they actively avoided tourist hot spots because they were too busy.

BEST THINGS ABOUT A STAYCATION:
1. Saves travel time – 45%
2. Supports local businesses – 39%
3. There are still lots of places I haven’t explored and want to – 38%
4. Better for the environment – 36%
5. Saves money – 33%
6. No issue with language – 30%
7. Less stressful – 30%
8. No restrictions on luggage – 25%
9. Know I will like the food – 22%
10. I can take my pets - 20%

THE TOP 10 UK STAYCATION DESTINATIONS:
1. East of England - incl. Norfolk and Cambridgeshire
2. South West England - incl. Cornwall, Devon and the Cotswolds
3. North West - incl. the Lake District
4. East Midlands - incl. Derbyshire and the Peak District
5. North East - incl. Northumberland
6. South East - incl. Oxfordshire, Kent and the Isle of Wight
7. Greater London
8. Yorkshire
9. Scotland
10.Wales

Other reasons quoted were it makes it easier to take family and friends for a group holiday (19%), and enjoying the weather more (12%). The Staycation report also revealed that generally holiday makers will be heading South – with 31% saying that would be their preferred option, whilst 19% would head North.

James Sheldon, Trading Manager at Thermos, said: “Obviously the pandemic necessitated a change in travel habits, and no one was quite sure how that would impact things longer term. It seems the trend for holidaying closer to home is going to continue into 2024, for reasons of ease, cost, the environment and the fact we’re lucky enough to have so many wonderful places in easy reach.

“Twenty per cent of respondents said they preferred a self-catering holiday, so they can choose what and when they eat. In Thermos’ 120-year history we’ve accompanied many families on a Great British getaway, and we are delighted that tradition continues. A flask of tea and fish and chips on the beach remains one of life’s great pleasures!”