HIGHLAND CALVES HELP DRIVE BOOKINGS

MEET EDDIE AND DEAN, Lynmouth Holiday Retreat’s newly christened cows with a Highland heritage

A light-hearted social media competition has delivered serious business benefits for Lynmouth Holiday Retreat, with the North Devon holiday park reporting a surge in summer bookings after inviting the public to name its two new Highland calves.

The five-star holiday park, overlooking Lynmouth on the edge of Exmoor, launched the competition after its family owners were unable to agree on names for the popular pair. The campaign offered a complimentary holiday as the prize and attracted thousands of views and entries across social media.

The winning names, Eddie and Dean, were chosen as a tribute to the Scottish cities of Edinburgh and Aberdeen, celebrating the calves’ Highland heritage. The prize was awarded to Helen Peers and her son Ollie from Leicester, who will enjoy a stay in one of the park’s Stargazer Geo Domes.

Park director Ian James said the campaign had significantly raised the profile of the business, helping boost bookings ahead of the peak summer season. He added that many families have specifically asked whether they will be able to meet Eddie and Dean during their visit.

The campaign highlights how creative, low-cost marketing initiatives can increase engagement, generate online visibility and help holiday parks strengthen bookings by creating memorable experiences that extend beyond traditional accommodation and facilities.

WINNING EXPERIENCES

TURNING RAINY DAYS into revenue opportunities across UK holiday parks.

How redemption arcades are transforming guest engagement across UK holiday destinations...

In today’s competitive hospitality and leisure industry, operators are under increasing pressure to boost guest satisfaction, extend dwell time and maximise on-site spend. One of the most effective—and often underestimated—solutions is the provision of high-quality indoor entertainment.

As the UK climate continues to deliver its fair share of unpredictability, the ability to offer engaging, all-weather attractions is no longer a luxury, but a necessity. For owners and managers of holiday parks, caravan parks, camping and glamping sites, indoor entertainment serves as a vital pillar of year-round appeal.

Families are no longer satisfied with seasonal offerings alone; they expect consistent, memorable experiences regardless of the weather. Rainy afternoons and cooler evenings present an opportunity rather than a challenge—an opportunity to draw guests into vibrant indoor spaces filled with laughter, excitement and nostalgia.

At the heart of this indoor entertainment renaissance lies the enduring charm of arcade amusements. From the unmistakable sound of coins cascading through machines to the anticipation of tickets spilling out after a winning game, arcades continue to captivate all generations.

AN ARCADE HUB where multi-generational guests make lasting memories.

In particular, nostalgic coin pushers have seen a remarkable resurgence, appealing not only to children discovering them for the first time, but also to parents and grandparents reliving fond memories of seaside holidays. Coin pushers offer a simple yet highly engaging gameplay experience.

The tactile nature of inserting coins, timing the drop and watching the gradual build-up towards a potential win creates a sense of suspense that digital-only entertainment often struggles to replicate. For operators, these machines deliver strong and consistent returns, while requiring minimal supervision—making them a smart investment for busy holiday environments.

Complementing coin pushers is the ever-popular redemption arcade model, where gameplay is rewarded with tickets that can be exchanged for prizes. This format taps into a powerful psychological driver: the pursuit of a tangible reward. Whether it’s a small toy, a novelty item or a larger aspirational prize, the ticket system encourages repeat play, longer stays and increased spend per visit.

Crucially, it also creates a shared family experience, as children and adults alike collaborate—or compete—to accumulate tickets. A well-designed arcade space can quickly become a focal point of any holiday park. Bright lighting, engaging soundscapes and a mix of classic and modern machines create an atmosphere that draws guests in and keeps them entertained for hours.

WHERE FRIENDLY COMPETITION meets unforgettable holiday experiences.

Importantly, it also provides a reliable indoor option that operators can promote during off-peak seasons, helping to stabilise revenue throughout the year. Supporting operators in delivering these experiences is UK Amusement Supplies, a trusted name within the industry. With more than 15 years of experience, the company has established itself as one of the leading suppliers of redemption tickets across the UK and Europe, alongside innovative solutions designed to streamline and enhance arcade operations.

“Eyes on the prize” perfectly encapsulates the role that redemption systems play in modern amusement environments. From high-quality tickets to intuitive software, UK Amusement Supplies provides a comprehensive range of products tailored to the needs of operators of all sizes. Their expertise, shaped by working with some of Europe’s largest family entertainment centres, ensures that clients benefit from both reliability and value.

The company’s redemption tickets are produced to the highest standards, featuring double-sided designs, barcoding and sequential numbering. Manufactured using high-quality paper and offering excellent print resolution, these tickets are built for durability and performance in high-traffic environments.

Operators can choose from a wide range of generic designs held in stock for rapid delivery, or opt for custom-designed tickets that reflect their brand identity—an option that comes with no set-up costs when minimum order quantities are met. Beyond tickets, UK Amusement Supplies continues to innovate with products such as the popular “Ticket Monster Ticket Eater.”

HIGH-QUALITY redemption tickets designed for performance and durability.

This eye-catching machine transforms the simple act of counting tickets into an engaging experience in its own right, with high-definition animations and vibrant colours capturing the attention of players. Its success has led many operators to upgrade older machines, with a new model already anticipated for Autumn 2026.

Equally significant is the company’s free prize-shop software, a practical solution designed to bring greater control and efficiency to redemption operations. Easy to use and cost-effective, it enables operators to enhance security, track performance and manage inventory without the need for complex or expensive systems.

For many sites, this software has become an essential tool in maximising the profitability of their arcade offering. Ultimately, the integration of nostalgic coin pushers, ticket-based redemption games and modern support systems creates a compelling indoor entertainment proposition. For holiday park operators, the benefits are clear: increased guest satisfaction, stronger secondary spend and a more resilient business model that performs across all seasons.

As the expectations of holidaymakers continue to evolve, those who invest in engaging indoor experiences will be best positioned to stand out in a crowded market. By combining the timeless appeal of arcade fun with the expertise and products offered by industry specialists like UK Amusement Supplies, operators can ensure that their guests remain entertained, whatever the weather—and keep them coming back year after year.

UK Amusement Supplies
01253 868 868
www.ukamusementsupplies.co.uk

BEST ADULT-ONLY DESTINATION IN SOUTH EAST

THE PARK PROVIDES A NUMBER OF GLAMPING options, hopefully soon to be joined by luxury safari tents

Two Hoots Glamping Site, near Winchester, has been named the Best Adult-Only Site in South East England at this year’s Camping and Glamping Awards. The accolade recognises parks that offer high-quality, peaceful experiences for adults seeking a tranquil escape.

Judges praised owners Shaun and Michele Ascough for providing guests with a “truly great experience” in stunning surroundings. Set in Brighton, close to the South Downs National Park, Two Hoots occupies five acres of countryside rich in wildlife, from hares and red squirrels to deer, pheasants, red kites, glowworms, and pollinators in the park’s wildlife meadow.

Shaun Ascough said the award was a fitting end to a busy year welcoming guests from across the UK and Europe. “There are many superb parks catering to families, but our focus is on peaceful surroundings for adults,” he said. “We attract visitors who want to relax, enjoy the countryside, and leave the stresses of everyday life behind.”

The park has built a loyal following of teachers, childcare professionals, young professionals in campervans, and mature couples. Plans are underway to expand with new luxury safari-style holiday homes. Two Hoots is the only South East England member of the Tranquil Parks consortium and is affiliated with the Holiday and Residential Parks Association. Shaun added: “Our aim has always been to create memorable experiences in an away-from-it-all setting, and this award shows we are on the right track.”

POLMANTER TOURING PARK TAKES GOLD AT VISITENGLAND AWARDS 2025

The 2025 VisitEngland Awards for Excellence celebrated the very best in UK tourism, with the coveted Camping, Glamping & Holiday Park of the Year category highlighting outstanding parks across the country. This year’s Gold winner was Polmanter Touring Park in Cornwall, with Rebecca and Phillip Osborne proudly accepting the award on stage at the Brighton Dome Corn Exchange.

Joining them were VisitEngland Advisory Board member Allan Lambert and compere Peter Hancock. Polmanter Touring Park has long been recognised for its exceptional customer service, welcoming atmosphere, and outstanding facilities. Its award-winning status reflects a commitment to quality, innovation, and creating memorable experiences for visitors.

The Osbornes’ dedication to both the park and the wider tourism community was evident in their heartfelt acceptance, with many praising their attention to detail and passion for the holiday park sector.

Silver was awarded to Mendip Basecamp in Somerset, a site known for its adventurous glamping offerings and family-friendly activities, while Bronze went to Hippersons Boatyard in Suffolk, which impressed judges with its combination of traditional charm and modern facilities.

The VisitEngland Awards for Excellence continue to showcase the innovation and dedication that make the UK holiday park and glamping sector one of the most competitive in Europe. Winning parks, like Polmanter, set the standard for service, quality, and guest experience, inspiring operators across the country to aim higher.

For holiday park professionals, the awards serve as a benchmark for excellence, proving that attention to detail, creative offerings, and a focus on visitor experience remain the keys to success in this growing and dynamic sector.

The awards serve as a benchmark for excellence, proving that attention to detail, creative offerings...

PLAY FOR KEEPS

The allure of holiday parks, caravan parks, campsites, and glamping sites lie in their ability to offer a break from the routine, a chance to reconnect with nature, and an opportunity for families to create lasting memories. Central to this experience is the provision of high-quality outdoor play areas.

These spaces not only enhance the holiday experience for children but also provide a significant return on investment (ROI) for the business owners by attracting and retaining guests. Children’s play is a crucial aspect of development, fostering physical, social, and cognitive growth.
In today’s digital age, encouraging children to step away from screens and engage in physical activity is more important than ever. Play areas in leisure settings serve as a catalyst for this shift, offering children a safe and stimulating environment to explore and have fun.

For parents, knowing that their children are happy and engaged allows them to relax and enjoy their holiday, making the overall experience more enjoyable for the entire family. High-quality play provisions are more than just an added amenity, they are a strategic investment.
According to Proludic’s research, 93% of visitors consider play areas an important factor when choosing a holiday park, leisure, or visitor attraction. This statistic underscores the significant influence that play areas have on consumer decisions, making them a key component of successful holiday venues.

ALL OF WICKSTEED’S products are tested to the appropriate British and European Safety standards.

CREATING MEMORABLE EXPERIENCES
Playgrounds contribute to creating memorable experiences that families cherish. Proludic’s findings highlight that the most cherished memories from holidays often stem from the joy and adventure experienced in play areas.
In an era where unique experiences drive consumer choices, leisure businesses that prioritize high-quality, well-designed playgrounds can differentiate themselves in a competitive market. These positive experiences foster brand loyalty and generate positive online reviews, enhancing the reputation of the holiday park.

As guests share their positive experiences with others, either through word-of-mouth or online platforms, the park gains increased visibility and attracts new visitors, thereby ensuring a steady flow of guests and repeat visits. Wooda Farm Holiday Park in North Cornwall exemplifies the impact of investing in play areas. The park recently revamped its play area to reflect the local North Devon coastline incorporating new vibrant play equipment.
This investment not only enhanced the park’s appeal but also provided children with an engaging and enjoyable environment. The timely delivery of the new play area by Proludic ensured that it was ready for the busy holiday season, contributing to a successful and profitable period for the park.

PROLUDIC STRIVES TO ENSURE that their play areas cater to the needs of children from toddlers through to teenagers.

THE FINANCIAL UPSIDE OF PLAY PROVISIONS
Demonstrating ROI on play area investments can be challenging, but strategic planning can yield significant financial benefits. Siting play areas near cafes and other paid leisure facilities can boost revenue by encouraging families to spend more time and money on-site.
Parents can enjoy a coffee or a meal while their children play nearby, creating a win-win situation for both the families and the park operators. Proludic’s primary research supports this approach, indicating that well-placed and high-quality play areas are a compelling factor for visitors. This evidence highlights the financial viability of investing in play areas as part of a broader strategy to enhance visitor satisfaction and increase on-site spending.

INCLUSIVE PLAY
Inclusivity is a key consideration in the design of modern play areas. Ensuring that play spaces cater to children of all abilities not only promotes social integration but also aligns with principles of diversity and equality. Proludic and Wicksteed, two leading providers of play equipment, emphasise the importance of inclusive play spaces.
By offering equipment that accommodates a wide range of abilities, these companies help create environments where all children can participate in play. Inclusive play areas are not just about meeting legal requirements; they demonstrate a commitment to providing a welcoming environment for every guest. This approach enhances the overall appeal of the holiday park, making it an attractive option for families with children of varying abilities.

WICKSTEED HAVE PROUDLY BEEN manufacturing playgrounds in the heart of the UK for more than 100 years

THE ROLE OF QUALITY AND SAFETY
Wicksteed have proudly been manufacturing playgrounds in the heart of the UK for more than 100 years, making them the UK’s premier Outdoor Playground, Leisure and Fitness Manufacturer. As the exclusive UK partner and sole distributor of Berliner Seilfabrik and having recently partnered with Russell Play, we offer a diverse range of distinctive outdoor play equipment, showcasing remarkable imagination and creativity within the market.

Their industry-leading, comprehensive warranties are a testament to the longevity and durability of their products, and also offer a wide range of warranty terms to cover various components, demonstrating their commitment to delivering high-quality solutions that stand the test of time.

As a UK-based company, they are uniquely positioned to provide efficient and responsive support for all your outdoor playground needs. Their headquarters in Kettering serve as a hub of readily available spares, enabling them to swiftly address maintenance requirements and minimise downtime for valued customers.

This proximity to spare parts translates to a faster turnaround, ensuring that your play equipment remains in optimal condition and ready for enjoyment. With the focus on accessibility, they take pride in delivering prompt solutions, enhancing the overall experience of working with them.

PROLUDIC’S RESEARCH found that memorable experiences created through play are often the most cherished by visitors.

DESIGNING OR UPDATING PLAY AREAS:
KEY CONSIDERATIONS When designing or updating play areas, several key considerations can help maximize their impact:
1. Age Inclusivity:
Play areas should cater to various age groups, ensuring that children of different ages find suitable activities. This inclusivity broadens the park’s appeal and keeps visitors engaged.

2. Inclusive Equipment:
Incorporating inclusive play equipment ensures that children of all abilities can participate. This fosters a sense of belonging and promotes social integration.

3. Themed Play Areas:
Themed play areas, like the coastal-themed playground at Wooda Farm Holiday Park, can create a unique and memorable experience that reflects the local environment.

4. Safety and Durability:
High-quality, durable equipment that meets safety standards is essential. This not only ensures the safety of children but also reduces maintenance costs and downtime.

5. Strategic Placement:
Placing play areas near cafes and other paid facilities can boost revenue by encouraging families to spend more time and money on-site.

WICKSTEED’S DESIGN and manufacture bespoke play equipment allowing holiday parks to tailor their play area.

Providers like Proludic and Wicksteed offer comprehensive support, from initial design consultations and cost estimates to installation and ongoing maintenance. Their expertise ensures that play areas are not only fun and engaging but also safe and durable.
Wicksteed’s capability to design and manufacture bespoke play equipment allows holiday parks to tailor play areas to their specific needs and themes. This flexibility ensures that each play area is unique and aligns with the park’s overall branding and environment.

Investing in high-quality, inclusive play areas is a strategic move for holiday parks, caravan parks, campsites, and glamping sites. These investments enhance visitor experiences, foster brand loyalty, and provide substantial financial returns. By understanding and leveraging the power of play, leisure businesses can create memorable experiences that attract and retain visitors, ensuring long-term success and profitability.
Incorporating diverse, inclusive, and well-designed play areas can transform a holiday park into a preferred destination for families. As the demand for unique and engaging experiences grows, those who prioritize the quality and inclusivity of their play provisions will stand out in the competitive leisure market.

By partnering with experienced providers like Proludic and Wicksteed, holiday parks can ensure that their play areas are not only fun and engaging but also safe, durable, and reflective of their unique identity.

Proludic
0115 982 3980
www.proludic.co.uk

Wicksteed Playgrounds
01536 517028
www.wicksteed.co.uk

Children's play is a crucial aspect of development, fostering physical, social, and cognitive growth.