modern comforts

A NORFOLK COASTAL CLASSIC

Posted on May 5, 2026

Blending tradition, variety, and year-round family-run excellence on the Hunstanton coast...

 

Located on the beautiful North West Norfolk coastline in Hunstanton, Searles Leisure Resort is one of the region’s most established and well-loved family-run holiday parks.
Known for its welcoming atmosphere, wide range of accommodation, and strong sense of tradition, the resort continues to attract families, couples, and holiday home owners seeking a classic British seaside escape with modern comforts.
Set against the backdrop of Norfolk’s sweeping coastline and famously sunny microclimate, Searles offers a complete holiday experience where guests can relax, explore, and enjoy a wide variety of on-site facilities and activities.

 

A TRUE FAMILY-RUN COASTAL RESORT
At the heart of Searles is its identity as a long-standing family business. This heritage is evident throughout the park, from the warm welcome guests receive on arrival to the ongoing focus on quality, care, and consistency across all areas of the resort.
The park is also a significant local employer, with up to 250 staff members working across the site depending on seasonal demand. This workforce plays a vital role in maintaining the resort’s high standards across accommodation, entertainment, dining, maintenance, and guest services.
This strong team structure ensures that whether guests are staying for a weekend break or a longer summer holiday, they benefit from a seamless and well-supported experience.

SEARLES LEISURE RESORT offers a traditional seaside escape on the North West Norfolk coast.

A WIDE RANGE OF ACCOMMODATION OPTIONS
Searles Leisure Resort offers one of the most diverse accommodation selections in the region, catering to a wide variety of holiday preferences and budgets. The resort features 153 holiday hire units, including well-appointed lodges and comfortable holiday homes designed to provide a home-from-home experience close to the sea.
For guests seeking a more flexible or traditional outdoor stay, Searles also offers dedicated touring and camping facilities, including pitches for tents and tourers. These areas are popular with returning visitors who enjoy the freedom of outdoor holidays combined with access to resort amenities. In addition, the resort provides camping pods, offering an elevated camping experience that bridges the gap between traditional camping and lodge-style comfort.
These are particularly popular with families and couples looking for something a little different while still enjoying the outdoor environment. This mix of accommodation types ensures that Searles appeals to a broad audience — from first-time campers to long-standing holiday homeowners.

A complete holiday experience where guests can relax, explore, and enjoy on-site activities.

LEISURE, ACTIVITIES AND ENTERTAINMENT
Searles Leisure Resort continues to enhance its guest experience with a wide and varied programme of activities designed to suit all ages and interests. Among the most popular recent additions are outdoor cinema experiences, which offer guests the chance to enjoy films under the stars in a relaxed and social setting.
This has quickly become a highlight of the seasonal entertainment calendar. Another standout activity is laser clay shooting, which adds a more adventurous and unique offering to the resort’s leisure programme. These experiences reflect Searles’ commitment to providing more than just accommodation, focusing instead on creating memorable and engaging holidays.
Alongside these, the resort continues to offer a full programme of family-friendly entertainment, ensuring there is always something happening on site throughout the season. Looking ahead, Searles is also developing a new range of safari-style bell tents, which will introduce a fresh glamping option to the park.
This addition reflects the growing popularity of experiential outdoor stays and will further diversify the resort’s already extensive accommodation offering.

SIDNEY THE SEALION AND HIS FRIENDS are always ready to make every guest smile, bringing fun, laughter, and unforgettable holiday memories at Searles!

A RESORT THAT CONTINUES TO EVOLVE
While Searles has a long and proud history as a traditional seaside holiday park, it continues to evolve in response to changing guest expectations.
Recent operational developments, including improved team facilities and enhanced infrastructure, have helped support a more efficient and guest-focused environment behind the scenes. With up to 250 staff working across the resort, this investment in people and systems plays an important role in maintaining the high standards for which Searles is known.
However, at its core, the resort remains focused on delivering enjoyable, high-quality holidays in a relaxed coastal setting — something it has done successfully for generations.

THE RESORT CONTINUES to invest in enhancing guest experiences across all areas of the park.

OWNERSHIP AND LONG-STAY APPEAL
In addition to short breaks and touring holidays, Searles is also a popular destination for holiday home ownership. The resort offers a dedicated ownership community, with a strong sense of belonging among owners who return year after year.
The introduction of a dedicated sales showground further enhances this offering, allowing prospective owners to explore available options in a more structured and accessible way.
This focus on ownership helps strengthen the resort’s long-term community feel and ensures a consistent base of returning guests who are deeply connected to the park.

DIVE INTO FUN at the swimming pool facilities, where guests can splash, relax, and make the most of every moment of their holiday.

THE NORFOLK COASTAL EXPERIENCE
One of Searles’ greatest strengths is its location. Hunstanton, often known as “Sunny Hunny,” is one of the East of England’s most popular seaside destinations, offering traditional charm, sandy beaches, and stunning sunsets over the Wash.
Guests staying at Searles benefit not only from the resort’s facilities but also from easy access to Norfolk’s wider attractions, including coastal walks, nature reserves, and nearby historic towns and villages.
This combination of resort-based amenities and regional exploration makes Searles a strong all-round holiday destination.

 

A LASTING COASTAL FAVOURITE
Searles Leisure Resort continues to stand out as one of Norfolk’s leading holiday parks thanks to its combination of scale, variety, and strong family values. Its ability to balance tradition with modern guest expectations ensures it remains relevant in a competitive and evolving holiday park market.
From its wide range of accommodation options and diverse activity programme to its strong sense of community and coastal location, Searles offers a complete holiday experience that appeals across generations.
As it continues to evolve, one thing remains unchanged — its commitment to delivering memorable seaside holidays in one of the UK’s most iconic coastal settings.

Searles Leisure Resort
01485 534211
www.searles.co.uk

A WIDE RANGE of accommodation ensures Searles caters for families, couples, and returning owners alike.

THE OPEN ROAD TO OPPORTUNITY

Posted on July 31, 2025

There’s a quiet revolution rolling through the British countryside, and it’s running on diesel, solar and wanderlust… Motorhome ownership is booming and with it, a new kind of traveller is reshaping the tourism landscape.

Forget tour buses and pre-packaged trips, today’s explorers prefer self-sufficiency, open roads, and the freedom to choose their view each morning. For holiday park owners and managers, this is not a trend to watch from the sidelines.

It’s a golden opportunity to attract a growing, engaged and self-reliant audience that’s ready to spend, if you’re ready to welcome them.

WHY MOTORHOMES ARE NOT JUST PASSING THROUGH
Once considered the preserve of retirees and festivalgoers, motorhomes have gone mainstream. Driven by post-pandemic shifts, environmental awareness, and a craving for flexible travel, today’s motorhome owners are families, digital nomads, adventurers and comfort-lovers alike.

They’re skipping airports and checking out of hotels, opting instead for clean air, control, and communities on wheels. But here’s the catch: while they love the open road, they don’t want to rough it. They’re looking for safe, scenic, and well-equipped bases and that’s where you come in.

TODAY’S MOTORHOME GUESTS bring everything they need and they’re happy to pay for the things they value most: safety, service, and the freedom to roam.

FROM STATIC TO STRATEGIC
Traditionally associated with static caravans and summer getaways, holiday parks are now transforming into dynamic hubs for motorhome tourism. With the right facilities, you don’t just become a stopover, you become the destination. Motorhome travellers value:

• Full-service hook-ups: Electricity, water and waste disposal make extended stays easy.
• Flexible booking options: Cater to both overnight visitors and those settling in for the season.
• Modern comforts: Think laundry rooms, Wi-Fi, EV chargers, and even co-working areas.
• Scenic and secure settings: Gated access, helpful staff and quiet hours go a long way.

Add a view of the coast or countryside, and your park suddenly offers something that no roadside lay-by or city car park can.

WHY IT MAKES BUSINESS SENSE
Let’s break it down. Motorhome owners bring:

• Self-sufficiency: They don’t need you to provide beds or bathrooms, but they’re happy to pay for a clean, safe, connected space.
• Off-season income: Many tour year-round and actively seek out parks with winter availability.
• Repeat business: A good stay = loyalty. Many return to favourite parks annually or recommend them in active online communities.
• Low overhead for high reward: Unlike static units, touring pitches require less infrastructure and turnover.

With a little foresight, even under-used parts of your park can be turned into attractive hardstanding motorhome pitches, creating new revenue without major redevelopment.

WHAT MOTORHOMERS REALLY WANT (AND HOW TO DELIVER IT)
Meeting the needs of the motorhome market doesn’t mean luxury spas and nightly entertainment (although some will love that!). What matters most is a balance of autonomy and amenity. Here’s what they’re looking for:

• Ease of access: Wide, drive-through pitches and clear signposting.
• Solid ground: Hardstanding with level areas beats a boggy field every time.
• Connectivity: Reliable Wi-Fi and good mobile reception are now non-negotiable.
• Family & pet-friendliness: Play areas, dog walks, and fenced zones make a big difference.
• Social touches: BBQ spots, fire pits, or communal lounges help build community.

Add an online booking system (ideally with app functionality), and you’re ticking all the modern motorhomer’s boxes.

WHAT TYPE OF PARK ARE YOU?
It’s worth considering your niche. There’s space for everyone in the motorhome market—but your park doesn’t have to appeal to everyone.

• Family parks: Offer excitement, entertainment and practical convenience.
• Adult-only parks: Promise peace, quiet and curated experiences.
• Eco-retreats: Cater to conscious travellers with natural, minimalist setups.
• Luxury resorts: Attract those who want the comforts of a hotel with the freedom of the road.

By defining your offer, you can attract the right kind of motorhome guest, and keep them coming back.

DON’T GET LEFT BEHIND
So, if your pitches are ready, your facilities welcoming and your park easy to find and book, you’re not just accommodating motorhome guests, you’re becoming part of their story.

In return, they’ll bring loyal custom, word- of-mouth buzz, and a whole lot of wheels to your gates! It’s time to open up your park and your thinking, to the power of the self-sufficient traveller.

Motorhome Trader
www.themotorhometrader.co.uk

A HIGHLAND HAVEN

Posted on May 14, 2025

Beth Connor visits Loch Tay Highland Lodges...

Tucked away in the heart of the Scottish Highlands, Loch Tay Highland Lodges offers visitors an unforgettable escape into nature. With breath-taking landscapes, a wealth of outdoor activities, and first-class accommodation, this scenic retreat provides the perfect mix of adventure and relaxation.

Holiday Park Scene Magazine recently paid a visit to this hidden gem to uncover what makes it such a sought-after destination for holidaymakers. Situated on the banks of the majestic Loch Tay, the holiday park enjoys panoramic views of the surrounding mountains and shimmering waters.

The tranquil setting provides an idyllic backdrop for those seeking a break from the hustle and bustle of everyday life. As we arrived, the still, spring-cool air carried a refreshing crispness, perfectly complementing the serene beauty of the Highland landscape.

Loch Tay Highland Lodges offers a diverse range of accommodations, seamlessly blending comfort with the park’s breath-taking natural surroundings. Guests can choose from glamping domes, premium lodges, and traditional camping pods, each designed to provide a unique yet cosy retreat.

LOCH TAY HIGHLAND LODGES was nothing short of spectacular.

For those seeking a more exclusive getaway, the park’s Exclusive Houses provide spacious, high-end accommodation with stunning views and top-tier amenities. Meanwhile, the Premium Woodland Cabins stand out for their luxury features, including floor-to-ceiling windows that frame the serene Highland landscape and some with Hot Tubs.

Thoughtfully furnished, these hexagon-shaped cabins allow guests to enjoy modern comforts while staying immersed in nature. Their Signature Lodges are the highest, most luxurious grade of accommodation offering, ensuring every traveller finds their ideal stay.

Whether opting for glamping, luxury lodges, or a traditional camping experience, guests can enjoy the perfect blend of comfort and nature at this stunning Highland retreat. Loch Tay is a haven for outdoor enthusiasts.

The park’s prime location offers a wide range of activities to suit all ages and interests. Guests can take to the water with kayaking, paddleboarding, and fishing, while those who prefer to stay on dry land can enjoy scenic hiking trails, mountain biking, or even archery.

OFFERING PET-FRIENDLY accommodation, ensuring that your furry friends can join in on the adventure.

During our stay, we embarked on a guided boat tour of the loch, where we learned about the area’s rich history and if you’re lucky you’ll spot some local wildlife, including ospreys and red deer. For a slower pace, visitors can simply relax by the water’s edge, enjoying a peaceful afternoon with nothing but the sound of nature surrounding them.

No visit to the Highlands would be complete without sampling some local cuisine, and Loch Tay Highland Lodges does not disappoint. The on-site Boathouse Kitchen & Bar serves up a delicious menu featuring fresh, locally sourced ingredients. Offering hearty comforting evening meals, every dish is a testament to the region’s rich culinary heritage.

Loch Tay Highland Lodges is a fantastic destination for families. The safe and spacious environment allows children to explore freely, while the park’s facilities ensure there is never a dull moment. The dedicated children’s play area, 18-hole disc golf course, and wildlife trails provide endless entertainment, making it an ideal choice for family getaways.

Our time at Loch Tay Highland Lodges was nothing short of spectacular. Whether seeking adventure, relaxation, or a bit of both, this Highland retreat offers something for everyone. The stunning location, diverse accommodation options, and exceptional facilities make it a must-visit destination for anyone looking to experience the magic of Scotland.

Loch Tay Highland Lodges
01567 820323
www.largoleisure.co.uk/holiday-parks-scotland/loch-tay