trade exhibition

MIND-BENDING CHALLENGES

Posted on March 12, 2024

MIND-BENDING CHALLENGES

Reporting from the Hoseasons Owners Conference & Awards...

THE ANNUAL HOSEASONS awards were presented at a glittering Gala Awards ceremony.

Hoseasons, one of the UK’s leading self-catering accommodation specialists, with more than 30,000 British destinations in coastal and countryside settings, gathered for its much-anticipated annual conference and awards event recently. From lodges and parks, to boats, cottages and apartments, the Hoseasons brand offers the widest available range of self-catering holidays in the UK accommodating 2.1 million holidaymakers and more than 170,000 pets every year and is part of Awaze - Europe’s leading managed vacation rentals and holiday resorts business.

More than 600 delegates gathered at the prestigious Celtic Manor Resort in Newport, Wales, in November and were rewarded with a packed conference programme and supportive trade exhibition. Many of the conference presenters were from the Awaze in-house team with an impressive injection of expert business and motivational speakers - all topped-off by a star appearance from comedian Tom Allen who co-hosted the Awards presentations.

Lead presenter, Daisy McAndrew, talked about the ‘mind-bending’ challenges holiday park operators had faced in the past ten years following Brexit, the pandemic, war in Ukraine, or five Prime Ministers and the cost-of-living crisis. She set the stage with Hoseason’s Simon Altham. Catherine Smith and Kris Penny gave an insightful talk on revenue management emphasising the importance of effective revenue management strategies for maximising revenue.

SPECIALLY SELECTED TRADE suppliers at the Hoseasons conference including Compass Insurance.

Andrew Goward and Luke Hansford shared key insights and industry trends that are shaping the industry’s future. Daniel Hulme (PhD), an AI and tech expert, shared mind-blowing insights into the future of AI technology before Martin Rovsing and Blake Carroll Fulford-Brown showcased innovative product designs and future technology that will enhance customer experiences. John Crosby’s presentation on Hoseasons’ marketing achievements highlighted the impactful campaigns and strategies Hoseasons have implemented.

Guest presenter, Tori James took delegates on an incredible journey of resilience and determination. Her storytelling was captivating and reminded us of the power of perseverance. Jamaine Campbell from Elite Dynamics, the Headline Sponsor, shared valuable insights on how the company’s partnership has truly elevated holiday park experiences. Adam Boulton, a renowned political broadcaster, discussed the impact of politics on the tourism industry.

His analysis shed light on the challenges and opportunities we may face. Rupa Patel, Laura Smith, and Dan Taylor provided an update on regulatory changes affecting our industry. Their work shapes the new rules to benefit our owners. The business development team discussed innovation and industry trends. They highlighted the importance of collaborating with Hoseasons for new developments.

THE BUSINESS DEVELOPMENT Panel is a popular part of the annual Hoseasons Conference programme.

Jason Fox inspired delegates with his session on resilience and overcoming challenges. He reminded us that the right mindset can conquer any obstacle before the impressive day-long programme was round-up by Hoseasons CEO, Henrik Kjellberg. Delegates included Gregg Mumford, Chief Executive of Richardsons Group that offers varied accommodation at its Hemsby Beach Holiday Park as well as holidays afloat on a fleet of over 200 boats on the Norfolk Broads.

Greg said they offer a combination of direct bookings and bookings through Hoseasons with slightly more coming through Hoseasons for the dry holidays and 60 per cent booking directly for boats. He confirmed “One of the main things you get working with Hoseasons is that you get the overall picture of the domestic tourism market including insights, such as which accommodation types are booking and how well they will yield,” Greg shared when he talked to Holiday Park SCENE magazine.

“The Conference enables everybody to come together and share your insights individually and there is always a great line up of presenters.” Hemsby Beach Holiday Park will offer close to 400 units this year following the addition of pet-friendly lodges with hot tubs. The resort also offers a popular Clubhouse, a show bar that seats 420 people, restaurant and family entertainment centre. The Hemsby team also work with Hoseason’s Go Active scheme offering climbing walls, and high ropes.

DAISY MCANDREW set the stage with Hoseason’s Simon Altham.

“One of our biggest challenges is predicting the market year on year and Hoseasons are great with statistics and advice on this,” Greg adds. “The external speakers are very good but it is equally important to hear from the Hoseasons team and I value the panel discussion they have.” Sarah and Jeremy Barber, now working alongside son-in-law Richard Broome, began diversifying their 357 acres of rolling farm land in 2016 adding just three holiday lodges and evolving up to a current stock of 16 holiday lodges with hot tubs.

“We have only booked through Hoseasons right from the start,” said Jeremy. “Although they book through Hoseasons, we like to offer the personal touch and make an effort to give each lodge plenty of space and a friendly greeting on arrival,” he continued. “We did not come to the conference at first because we did not release how much was on offer,” he said. “We have really appreciated the Hoseasons involvement and the return on holiday lodge investment has been colossal,” he added.

Love2Stay owner, Mark Debb, of Salop Leisure was an enthusiastic supporter: “The Hoseasons reach is phenomenal,” says Mark who says the stand-out resort still manages to retain its individuality while benefitting from the multi-million Hoseason reach. “We want as much return as possible to reinvest as much as feasible,” says Mark who says with raw materials increases it is now taking two and a half years to see a return on investment of a £45k lodge compared with 12 months pre-pandemic.

DELEGATES MINGLED with a host of selected trade suppliers for a complimentary exhibition.

BEST IN BRITAIN
A prestigious roll of honour at the evening awards presentations heard Henlle Hall Woodland Lodges, near Oswestry, had scooped the Best in Britain Award for the Small Park category for the second year in a row. The park was also named Best Small Lodge Escape destination in the Heart of England.

Commenting on the park’s success, Cosmo Lloyd and Keeta Thomas, Joint Owners of Henlle Hall Woodland Lodges, said: “We were really pleased to be recognised with the regional award, but being named Best in Britain for the second-year running has really blown us away! In the end it all comes down to the hard work the team puts into looking after our guests. They do a fantastic job when it comes to providing excellent holiday experiences and that’s why we have so many happy customers.”

Henlle Hall Woodland Lodges is part of Hoseasons’ Magnificent collection – encompassing six locations across the UK featuring the highest level of luxury accommodation, service and innovation. Another hat-trick winner was Selsey Holiday Park, named Best in Britain for the quality of its food by staycation specialist Hoseasons. The park also won the Customer Choice Food Award for Family Fun Destinations as well as the award for the Best Family Fun Destination in the South of England.

HOSEASONS SURPRISED party-goers as top comedian Tom Allen co-hosted the recent awards.

Andrew Sheerin, Sales & Marketing Director at Cove UK, the parent company of Seal Bay, said: “Winning three awards in one night, including one for being the Best in Britain, has really blown us away! In the end it all comes down to the hard work and dedication the team puts into looking after our guests. They do a fantastic job and that’s why we have so many happy customers.”

Speaking after presenting the awards in front of more than 600 operators, industry suppliers and members of the Hoseasons team, Luke Hansford, Senior Vice President - Supply at Hoseasons, said: “It takes something special to be named Best of Britain at these awards, particularly when you consider the quality of the competition.

MAIN STAGE SHOWCASE

Posted on October 25, 2023

MAIN STAGE SHOWCASE

SALTEX WILL HOST hundreds of brands showcasing products in halls 6, 7 and 8, over two days.

Now in its eighth decade, SALTEX, at Birmingham’s NEC on November 1 and 2, remains Europe’s largest free sports turf, amenities, and landscaping trade exhibition. With hundreds of brands showcasing products in halls 6, 7 and 8, across two days, SALTEX is a must-attend event for everybody operating in, or supplying to, the grounds care sector.

The 2023 gathering provides a great opportunity to meet industry colleagues and make new connections – building networks, knowledge and learning about new innovations. The event is organised by the Grounds Management Association, the leading not-for-profit membership organisation representing grounds managers, grounds personnel, grounds maintenance managers, greenkeepers and all others involved in the management of sports turf, pitches, landscape, and amenity facilities in the UK.

SALTEX is known for the quality, range and breadth of professional development opportunities it provides through its industry-leading, established Learning LIVE programme. This year, over 20 presenters will speak across three stages in two days. It is the largest free live learning event for the sector with many visitors citing it as a key reason to attend the show.

SALTEX PROVIDES A PLATFORM to build networks, knowledge and learning.

Sarah Cunningham, director of commercial and events at the GMA, says: “Learning LIVE is a well-respected, highly anticipated highlight at SALTEX, known to be a fantastic way to boost knowledge in a wide range of topics. Here we provide a snapshot of some of the headline speakers and sessions available. It’s exciting and there is so much more to come!”

This year, the main stage will continue as it always has done to highlight the latest hot topics and issues, bringing visitors into the big conversations of the moment. Day one of the show sees Lee Guerriero, pitch and technology specialist at UEFA, discuss UEFA’s 2024- 2027 pitch strategy and on day two Tony Hanson and his fellow panellists from the Environment Agency and Anglian Water will cover future water restrictions for golf greens and sports turf.

Lee Guerriero explains: “Attending events like SALTEX is important to maintain an understanding of the latest developments in a rapidly evolving industry. With challenges facing grounds keepers as a result of heavy fixture schedules, climate change and the need to work in a sustainable way, it is important that all stakeholders from grassroots sports to the elite game come to events such as SALTEX.

“The Learning LIVE sessions in particular allow for an exchange of best practice and an open dialogue across sports so that the quality of the pitches continues to improve as expectation levels and demands around pitch quality also continue to grow.” New for 2023 are themed stages and reflecting the need to place sustainability and environmental issues at the heart of the grounds maintenance sector’s thinking, the Eco Stage will do just that.

SALTEX is proud to introduce Dr Eric O’Donnell from SportsLabs to talk about recycling solutions for synthetic turf and a session from the Football Foundation on its pilot on the future of sustainable synthetic turf The Spotlight Stage brings to the fore the crowd-pullers into an ask the experts-style forum. Dr John Dempsey will bring his insights to the 2020- 2023 independent turfgrass research update and non-pesticidal disease management sessions, while Aled Lewis will highlight Welsh FA’s Pitch Improvement Funding Strategy.

Dr John Dempsey, independent turfgrass research, says: “The reason I like to present at events such as SALTEX is that I love sharing the results of not only my research but also the latest data available on relevant turfgrass subjects and it gives me the opportunity to meet many turfgrass professionals.

SALTEX TAKES PLACE at Brimingham’s NEC on November 1 and 2.

“Hopefully attendees will find the presentations of value and take away something that will be able to incorporate into their maintenance programs be it golf, football or playing fields.” Sarah continues: “We have curated what we believe to be a well-rounded, industry representative programme of CPD-accredited seminars, which we will be able to share in full with visitors in due course.”

Register now to boost your knowledge and guarantee entry to Europe’s largest and leading sports turf, amenities, and landscaping trade exhibition at www.saltex.org.uk

SALTEX IS KNOWN FOR THE QUALITY, range and breadth of professional development opportunities.

SHOW BUSINESS

Posted on August 1, 2023

SHOW BUSINESS

Events present a wealth of business ideas to help with your forward planning...

TAKE AN AWAY DAY to shows like SALTEX to boost your location business planning.

As hard as it is to tear yourself away from day-to-day operations, an away day to attend a focused trade event can help with vital forward planning. Taking a step back from those daily duties can clear your mind and give you a fresh perspective on honing that vital business plan for short, medium, as well as long term investment and development.

A timely bit of trade show pre-planning should enable you to set some visit objectives while still remembering to keep open to new ideas. Check out the exhibitor floor plan, print off a copy and mark your target contacts before you set off while planning your best routes around the venue.

Don’t forget to check out the odd seminar or two to take the weight off your feet and absorb ideas and inspiration on your key topics. Pre-registration is a must for a smooth arrival while planning travel times to avoid the rush hour travel – sometimes worth taking time out for a break and staying on longer.

You can put yourself in the fast lane by pre-booking some meetings with exhibitors – but don’t forget to check out their competitors to ensure you are partnering with the best value suppliers. So pack up those business cards, chose your most comfortable shoes, as we recommend three shows to add to your diary in the coming months.