Climbing walls

MIND-BENDING CHALLENGES

Posted on March 12, 2024

MIND-BENDING CHALLENGES

Reporting from the Hoseasons Owners Conference & Awards...

THE ANNUAL HOSEASONS awards were presented at a glittering Gala Awards ceremony.

Hoseasons, one of the UK’s leading self-catering accommodation specialists, with more than 30,000 British destinations in coastal and countryside settings, gathered for its much-anticipated annual conference and awards event recently. From lodges and parks, to boats, cottages and apartments, the Hoseasons brand offers the widest available range of self-catering holidays in the UK accommodating 2.1 million holidaymakers and more than 170,000 pets every year and is part of Awaze - Europe’s leading managed vacation rentals and holiday resorts business.

More than 600 delegates gathered at the prestigious Celtic Manor Resort in Newport, Wales, in November and were rewarded with a packed conference programme and supportive trade exhibition. Many of the conference presenters were from the Awaze in-house team with an impressive injection of expert business and motivational speakers - all topped-off by a star appearance from comedian Tom Allen who co-hosted the Awards presentations.

Lead presenter, Daisy McAndrew, talked about the ‘mind-bending’ challenges holiday park operators had faced in the past ten years following Brexit, the pandemic, war in Ukraine, or five Prime Ministers and the cost-of-living crisis. She set the stage with Hoseason’s Simon Altham. Catherine Smith and Kris Penny gave an insightful talk on revenue management emphasising the importance of effective revenue management strategies for maximising revenue.

SPECIALLY SELECTED TRADE suppliers at the Hoseasons conference including Compass Insurance.

Andrew Goward and Luke Hansford shared key insights and industry trends that are shaping the industry’s future. Daniel Hulme (PhD), an AI and tech expert, shared mind-blowing insights into the future of AI technology before Martin Rovsing and Blake Carroll Fulford-Brown showcased innovative product designs and future technology that will enhance customer experiences. John Crosby’s presentation on Hoseasons’ marketing achievements highlighted the impactful campaigns and strategies Hoseasons have implemented.

Guest presenter, Tori James took delegates on an incredible journey of resilience and determination. Her storytelling was captivating and reminded us of the power of perseverance. Jamaine Campbell from Elite Dynamics, the Headline Sponsor, shared valuable insights on how the company’s partnership has truly elevated holiday park experiences. Adam Boulton, a renowned political broadcaster, discussed the impact of politics on the tourism industry.

His analysis shed light on the challenges and opportunities we may face. Rupa Patel, Laura Smith, and Dan Taylor provided an update on regulatory changes affecting our industry. Their work shapes the new rules to benefit our owners. The business development team discussed innovation and industry trends. They highlighted the importance of collaborating with Hoseasons for new developments.

THE BUSINESS DEVELOPMENT Panel is a popular part of the annual Hoseasons Conference programme.

Jason Fox inspired delegates with his session on resilience and overcoming challenges. He reminded us that the right mindset can conquer any obstacle before the impressive day-long programme was round-up by Hoseasons CEO, Henrik Kjellberg. Delegates included Gregg Mumford, Chief Executive of Richardsons Group that offers varied accommodation at its Hemsby Beach Holiday Park as well as holidays afloat on a fleet of over 200 boats on the Norfolk Broads.

Greg said they offer a combination of direct bookings and bookings through Hoseasons with slightly more coming through Hoseasons for the dry holidays and 60 per cent booking directly for boats. He confirmed “One of the main things you get working with Hoseasons is that you get the overall picture of the domestic tourism market including insights, such as which accommodation types are booking and how well they will yield,” Greg shared when he talked to Holiday Park SCENE magazine.

“The Conference enables everybody to come together and share your insights individually and there is always a great line up of presenters.” Hemsby Beach Holiday Park will offer close to 400 units this year following the addition of pet-friendly lodges with hot tubs. The resort also offers a popular Clubhouse, a show bar that seats 420 people, restaurant and family entertainment centre. The Hemsby team also work with Hoseason’s Go Active scheme offering climbing walls, and high ropes.

DAISY MCANDREW set the stage with Hoseason’s Simon Altham.

“One of our biggest challenges is predicting the market year on year and Hoseasons are great with statistics and advice on this,” Greg adds. “The external speakers are very good but it is equally important to hear from the Hoseasons team and I value the panel discussion they have.” Sarah and Jeremy Barber, now working alongside son-in-law Richard Broome, began diversifying their 357 acres of rolling farm land in 2016 adding just three holiday lodges and evolving up to a current stock of 16 holiday lodges with hot tubs.

“We have only booked through Hoseasons right from the start,” said Jeremy. “Although they book through Hoseasons, we like to offer the personal touch and make an effort to give each lodge plenty of space and a friendly greeting on arrival,” he continued. “We did not come to the conference at first because we did not release how much was on offer,” he said. “We have really appreciated the Hoseasons involvement and the return on holiday lodge investment has been colossal,” he added.

Love2Stay owner, Mark Debb, of Salop Leisure was an enthusiastic supporter: “The Hoseasons reach is phenomenal,” says Mark who says the stand-out resort still manages to retain its individuality while benefitting from the multi-million Hoseason reach. “We want as much return as possible to reinvest as much as feasible,” says Mark who says with raw materials increases it is now taking two and a half years to see a return on investment of a £45k lodge compared with 12 months pre-pandemic.

DELEGATES MINGLED with a host of selected trade suppliers for a complimentary exhibition.

BEST IN BRITAIN
A prestigious roll of honour at the evening awards presentations heard Henlle Hall Woodland Lodges, near Oswestry, had scooped the Best in Britain Award for the Small Park category for the second year in a row. The park was also named Best Small Lodge Escape destination in the Heart of England.

Commenting on the park’s success, Cosmo Lloyd and Keeta Thomas, Joint Owners of Henlle Hall Woodland Lodges, said: “We were really pleased to be recognised with the regional award, but being named Best in Britain for the second-year running has really blown us away! In the end it all comes down to the hard work the team puts into looking after our guests. They do a fantastic job when it comes to providing excellent holiday experiences and that’s why we have so many happy customers.”

Henlle Hall Woodland Lodges is part of Hoseasons’ Magnificent collection – encompassing six locations across the UK featuring the highest level of luxury accommodation, service and innovation. Another hat-trick winner was Selsey Holiday Park, named Best in Britain for the quality of its food by staycation specialist Hoseasons. The park also won the Customer Choice Food Award for Family Fun Destinations as well as the award for the Best Family Fun Destination in the South of England.

HOSEASONS SURPRISED party-goers as top comedian Tom Allen co-hosted the recent awards.

Andrew Sheerin, Sales & Marketing Director at Cove UK, the parent company of Seal Bay, said: “Winning three awards in one night, including one for being the Best in Britain, has really blown us away! In the end it all comes down to the hard work and dedication the team puts into looking after our guests. They do a fantastic job and that’s why we have so many happy customers.”

Speaking after presenting the awards in front of more than 600 operators, industry suppliers and members of the Hoseasons team, Luke Hansford, Senior Vice President - Supply at Hoseasons, said: “It takes something special to be named Best of Britain at these awards, particularly when you consider the quality of the competition.

THE FUN FACTOR

Posted on August 2, 2023

THE FUN FACTOR

Play remains an integral part of the holiday offering...

POST PANDEMIC, there appears to be a strong demand for parents to allow children the freedom to play outdoors in the fresh air. Pic. Proludic

Independently commissioned research - by leading outdoor play and sport provider Proludic, has shown that the public is as keen as ever to see high-quality outdoor play areas at holiday destinations across the UK. The results showed a relationship between the availability of play facilities and time spent at leisure venues. There is a clear desire to see play as an integral part of the offering.

Over half (51%) of the respondents said play areas were an important consideration for them when visiting a holiday park, or visitor attraction. A significant 41% said they were more likely to book a UK holiday park vacation if they had made good provisions for children’s play. The majority (65%) said keeping children entertained in a good play space at all visitor and leisure attractions was important to them.

Post pandemic, there appears to be a strong demand for parents to allow children the freedom to play outdoors in the fresh air, particularly as they have recently spent many months indoors. Playing outdoors has many benefits but particularly improves mental health, fitness and boosts vitamin D levels.

Proludic’s history in play began in 1985 with a range of play equipment constructed from timber. Back then the focus was to capture the elements of nature incorporating tree houses to play in, logs to balance along and trunks to climb up.

PROLUDIC, has shown that the public is as keen as ever to see high-quality outdoor play areas.

DESIGN INFLUENCES
Nature is ever present in Proludic’s history influencing designs and creating wonderful play opportunities for children in the play areas that the company has built over the last three decades. Nature has an abundance of play resources for children and is an ideal setting for adventure and discovery. The unstructured activities provided by nature stimulate physical activity, imagination, creativity, motor skills and cognitive development.

The use of natural materials in the construction of playground equipment brings nature into the play space and can offer an ideal backdrop within holiday destination venues and at leisure attractions. With this in mind, Proludic’s Origin’ range, launched in 2013, was designed to provide children with a secure environment to learn and develop through exploring nature’s play activities.

Balance trails, swings, springers, roundabouts and role-play items offer individual play opportunities to support movement development. A range of multiplay units has limitless combinations. Triangular towers with different floors, heights, ladders, climbing, ramps, fixed, and mobile, bridges, tunnels, vertical nuts, climbing walls, slides and Fireman’s poles.

All of these elements, make for original tailor-made play combinations. Known for its durability and resistance in outdoor environments to insects, fungus and inclement weather, Robinia guarantees the longevity of playground facilities. Rotproof and stable over time, it can be installed in the ground without the need for chemical treatments.

The Robinia used for the Origin range is PEFC-certified, which means it comes from sustainably managed European forests. Due to the expertise and skill of Proludic team members who have worked within the forestry industry, the company has recently extended the standard Origin’ range to include larger structures based on three themes - Medieval Legends and Tales, Adventures in Nature and Sealife Scenes.

COLLABORATIVE EFFORTS
Wicksteed is the leading manufacturer of outdoor playground equipment in the UK. The company boasts a longstanding history and heritage within the playground sector, developing trusted relationships with schools, councils, holiday parks and housing developers for more than 100 years. Working in partnership is a key ingredient for Wicksteed projects.

For instance, Pensnett Coppice has undergone a remarkable transformation, thanks to the dedicated collaboration between Dudley Metropolitan Borough Council, Friends of the Coppice, and Wicksteed Leisure. This rejuvenation project not only brought life back to the once-empty site but also created a vibrant and engaging playground that seamlessly blends with the natural surroundings.

With Wicksteed Leisure’s unwavering commitment to safety, children can now explore and play with peace of mind. The newly installed play equipment, in vibrant yellows and greens, stands as a beacon of joy amidst the natural beauty of the surroundings. Wicksteed Leisure’s expertise in design and playability ensured that the equipment seamlessly integrated into the environment while capturing attention from afar.

Every element was carefully selected to provide a diverse range of engaging options, offering endless hours of entertainment for children of all ages and abilities. Harmony with the natural environment was a paramount consideration in the playground’s design.

To preserve the rural charm of Pensnett Coppice, the play area features Notts Sport synthetic carpet surfacing. This durable and robust surface not only enhances safety but also blends harmoniously with the picturesque surroundings. The transformed playground has been embraced wholeheartedly by the local community.

PLAYING OUTDOORS HAS MANY BENEFITS but particularly improves mental health, fitness and boosts vitamin D levels. Pic. HAGS

HIGH ROPES
Following significant investment, SF Parks has launched a much-anticipated high ropes course at its White House Leisure Park in Towyn, Wales. This latest addition to the park will be followed by an upgrade to Jakes family restaurant and pub, an amusement arcade, a cinema room, and soft play, complementing existing facilities including a crazy golf course and food and drinks outlets.

And it comes as the family-owned business awaits planning permission for another adrenaline-fuelled activity – The Jump – where customers can leap from a three or six-foot platform onto a giant airbag. SF Parks, which also owns Golden Gate in Towyn, Riverside and Sun Valley in Rhuddlan, and Sirior Bach in Moelfre, Abergele, has big plans for the future. Director Jonathan Seldon says these exciting developments are just the start.

“The response to the high ropes course and all of our plans has been really positive, so we thank everyone for their support,” he said. “Our loyal customers are always top priority and enhancing their experience is paramount, which is why we will continue to make improvements and introduce more exhilarating and engaging attractions across the SF Parks portfolio.”

Fellow director Oliver Seldon reinforced those comments and revealed their overall vision will lead to more developments in the months ahead. “This new attraction and The Jump – should we receive the green light next month – show how committed we are to our customers and also the local economy, supporting small businesses and creating full-time and seasonal jobs,” he said. “We will continue to improve standards, embrace innovation and keep investing in all of our parks as that will have a lasting impact not just on SF Parks but the region’s tourism sector.”

WICKSTEED FIRE THE IMAGINATION with outstanding holiday park installations.

ADVENTURE PLAY
If you are looking for more examples of holiday stay and play options, then look no further than Blenheim Palace that offers vacations in partnership with Darwin Escapes. A new £3.6 million outdoor play experience at Blenheim, has been carefully designed and created to ensure children of all abilities from the ages of 2-12 are able to explore and enjoy the extensive play areas.

Adventure Play is a series of immersive interconnecting zones with secret chambers, clamber nets, tunnels, slides, rope bridges - and giant carrots! Covering a site larger than a football pitch, it celebrates the rich heritage of the 18th century baroque Palace, inspired by real-life features including the lakeside Boat House and Hensington Gateway.

Unfortunately, the days when children played out on the street all day are long gone. For many children today – especially families without gardens – outdoor play only happens on holidays.

The onus is therefore on holiday park owners and operators to ensure the play facilities they offer are the best they can be. The key message is invest in outdoor play and you will be rewarded with happy families who are much more likely to return to your park – and tell their friends about it.

COMPANY CONTACTS

Blenheim Palace
www.blenheimpalace.com/adventure-play/

Proludic
Tel. 0115 982 3980
www.proludic.co.uk

SF Parks
01745 833048
www.sfparks.co.uk

Technical Outdoor Solutions
Tel. 01768 840 300
www. technicaloutdoorsolutions.co.uk

Wicksteed
Tel. 01536 517028
www.wicksteed.co.uk

PLAY AWAY

Posted on August 2, 2022

PLAY AWAY

A wealth of inspiration for outdoor holiday location play...

CLIMBING WALLS are all the trend for both adults and children. Pic. Innovative Leisure

 

The last three years have posed some unique challenges to all sectors of the leisure industry, not least for the provision of play facilities in holiday parks and resorts. So ideal timing, for the presentation of some inspirational ideas, to reinvigorate play offerings at Europe’s premier international attractions conference and trade show at London’s Excel from September 12. Attendees at this year’s IAAPA Expo Europe can expect to discover the industry’s latest products and services, including play equipment, water slides, play structures, and much more. IAAPA - it stands for the International Association of Amusement Parks and Attractions – boasts a worldwide membership of nearly 5,000.

The trade show will feature IAAPA’s signature combination of exhibits from manufacturers and suppliers, food and beverage vendors, merchandising specialists, and innovation leaders that strive to develop the attractions and theme parks of tomorrow. When the education conference opens September 12, it will mark the first return of IAAPA Expo Europe to London since 2011. “We are bringing a jam-packed programme, full of inspiration, top-notch education, and ideas regarding the issues that the attractions industry is facing—such as energy costs, labour shortages, revenue streams, and more,” promises Peter van der Schans, Executive Director and Vice President of IAAPA.

 

A WEALTH OF INSPIRATION is on offer at the IAPPA Expo Europe at Excel this September.

 

JAM-PACKED
“We will showcase the opportunities our members can gain from these challenges, as well as explore trends in technology, sustainability, and guest experience,” Peter continues. “Attendees will learn the latest industry trends from leaders across the world and discover insights to improve campground operations, address holiday resort needs and enhance caravan park offerings.” While targeted events like IAAPA Expo Europe help focus the mind, another vital source of learning is from our fellow holiday park operators.

With the current boom in British staycations following the pandemic and the ensuing travel chaos, many parks are choosing to add to their adventure activities which involve the whole family and attractions such as high ropes and climbing towers are perfect for keeping everyone active whilst having fun and creating perfect holiday memories. The key message is: invest in outdoor play and you will be rewarded with happy families who are much more likely to return to your park – and tell their friends about it.

 

 

EARTH-FRIENDLY
Standing out from the crowd for its eco-credentials, play specialists, Kompan can now deliver a full circular playground using sustainable materials, including ocean waste. Green panels on the company’s BLOQX range are made of 75% post- consumer ocean recycled waste. The dark teal panels on their green play units and freestanding items are made of 100% post-consumer recycled waste.

All decks for our largest product series are made of 75% post-consumer ocean recycled waste. “We don’t just claim we are green,” declares Kompan’s Gary Wallis. “We want to validate our claims with a third party to be as open and transparent as possible about our green initiatives. “Therefore, we have worked with Bureau Veritas, the organisation behind the global ISO certifications, to verify our calculations of recycling and carbon emission.”

As a member of The British Holiday and Home Parks Association, Sovereign Play understand how important it is to stand-out in such a competitive staycation and leisure market. A Sovereign play area will do just that. Together with construction companies and architects, Sovereign work diligently transform open spaces and dull tarmac areas into exciting environments for all ages and abilities to enjoy. Parents will often take into consideration the available facilities when deciding on where to stay, and research shows that families are significantly more likely to visit a site with a playground. “Having a safe and secure play area for children to socialise, have fun and stay active will keep families on site for a larger portion of their stay with you and increase your value to customers,” advises Sovereign’s Jordan Randall. “If you are unable to find the perfect equipment for your space, we can also work with you to create bespoke and one-of-a-kind items that fit your space and clientele.”

 

SECONDARY SPEND
The perfect business recipe for play success is to create ‘stay and play’ zones where all the secondary spend benefits such as a café and ice cream bar are close at hand and reaching their full potential. During May, June and into July of 2022 the Innovative Leisure team have been busy around the UK coastline installing a whole variety of adventure equipment at UK resorts. Many of these are now open and being enjoyed by customers. Back in 2020, Innovative Leisure were part way through installing their Sky Trail High Ropes and Sky Tykes Junior Ropes Courses at two Haven Holiday Parks when COVID-19 first struck.

Despite the pandemic, the new attractions were well received by guests when the parks were able to open. Simon Palmer, Head of Activities and Leisure at Bourne Leisure explains: “These new high ropes activities fit in with our strategy of improving the on-site offering to our owners and guests. They create an exciting focal point for family groups and allow us to do more hourly capacity than previous traditional versions. “The junior courses have already performed well at two other Haven sites. Innovative Leisure has supported us throughout the projects and helped overcome some unique pandemic challenges.” The high ropes courses each have a capacity of 25 participants, allowing for approximately 50 people per hour throughout the day, and are suitable for all but the very youngest of visitors. The Sky Tykes junior ropes courses are seven pole courses and feature the exciting Sky Rail Zip element.

With a capacity of 15 participants at any one time, the Sky Tykes low ropes courses offer a fun, safe experience for adventurers as young as two-years- old, as well as being an excellent introduction to the excitement and challenges of ropes course attractions. Park Holidays have introduced Innovative Leisure Climbing Towers into their range of attractions at two sites and John Flack, Head of Entertainment and Security comments: “Bringing climbing walls to our holiday parks, has brought new energy and excitement to what we can offer our guests at our parks.” John shares: “The value the walls have brought to our entertainment programme has been immense and it is wonderful to see three generations of families enjoying the climbing walls. Innovative Leisure have made the process so simple and helped us at each step of the way.”

 

Due to the high demand for exciting new attractions and experiences,World of Rides have upgraded their twin seat soft-Impact Bumper Cars and Bumper Boats, which are recommended to be suitable for use by eight-year-olds and upwards or as a ‘Parent & Child’ family ride. Bumper Boat Aqua-Football and Bumper Car Bumper-Ball are also a very popular variation game, by including a large inflatable ball into the pool or track and erecting goal areas at either end. The Bumper Splash Boats can either be used in a free-standing above-ground pool or on roped-off area of an existing lake or pool. The self-programmable digital timer unit can easily program the speeds, length of time of ride, and price of play as well as alter the volume of the sound effects. They can also be run on cash or tokens, cashless, or on free play at all-inclusive priced parties, and the current UK price of play is £2 to £3 per three-minute ride! However, a number of major UK resort and holiday park operators have been testing the market at £4 per three-minute ride since Easter 2022.

 

FUN FACTOR
Meanwhile, Devon-based Beverley Holidays has upped the fun factor with the opening on its brand new £300k Land Ahoy Adventure Island, complete with seaside-inspired play park and mini golf course. The all-new £300k attraction is a welcome addition to the family run holiday park group in Paignton, where guests can practice their putting skills surrounded by giant ice creams or slide down a life-size lighthouse.

Designed by Greenspan Projects Ltd, Land Ahoy Adventure Island allows little ones to let their hair down on a selection of slides, swings and climbing nets, or pose for a picture on the giant Beverley deckchairs. The accompanying mini golf course scores highly in the fun stakes, with putters put through their paces around a seaside-inspired course complete with a giant sandcastle and other beach- themed favourites. Beverley Holidays director Claire Flower tells us: “It’s great to see our guests making a beeline for our brilliant new Land Ahoy Adventure Island which opened just in time for Easter, with our very own Beverley Bear and Sandy Starfish mascots being the first to give it a whirl.

“It’s a great addition to our holiday parks, providing a safe and secure space where families can get out in the fresh sea air and create holiday memories they’ll treasure forever away from iPads and TV screens. The feedback has been fantastic and the mini golf really is the best by par.” Project consultant Matt Young of Greenspan Projects Ltd says: “It’s been an absolute pleasure working with the team at Beverley to design and build such and inspiring play space, not just for young ones, but for all ages to enjoy.”

 

 

GREAT TIMES
The project concept was developed around the history of Beverley Holidays’ from when they started out in the late 1950s, by incorporating nostalgic seaside elements from that era, into both the golf and play areas. Matt adds; “We are extremely pleased that the launch has been a huge success and hope that the attraction will provide fun and enjoyment to all for many years to come.”

Claire, whose family has owned Beverley Holidays for almost 65 years, continues: “Holidays are all about creating memorable experiences that stay with you forever.” “There’s absolutely no doubt that letting your hair down and enjoying the company of other youngsters in a safe environment has a massive part to play. “That’s why we have always put a big emphasis on giving children a great time, be it joining our organised park activities or having fun in the pools. Claire adds: “Our new play zone was a big investment, but we’re delighted with the results – and happy that it also gives parents the chance to enjoy a well-earned breather!”

Unfortunately, the days when children played out on the street all day are long gone. For many children today – especially families without gardens – outdoor play only happens on trips to the park or on holidays. From conventional playgrounds and rides to more nature-based facilities, the onus is on holiday park owners and operators to ensure the play facilities they offer are the best they can be.

 

Adam Henson, of Countryfile fame, heads a rural business portfolio initially started by his father, Joe in the 1940s. The award-winning Cotswold Farm Park boasts a variety of outdoor play equipment such as pedal tractors, swings and two large sandpits – one for the smaller tots and one for the bigger kids. Visitors can climb through a combine harvester attraction and test their balance across a log assault course. They offer heaps of fun to be had in two new areas broadly termed as Aerial Play and Quarry Play. Whilst the grown-ups grab a coffee and an ice cream from Dolly’s, the kids can work on their acrobatic skills on the popular Bouncy Pillows feature - gauging who can jump the highest and who has the best star-jump form!

Beverley Holidays
Tel. 01803 843887
www.beverley-holidays.co.uk

Cotswold Farm Park
Tel. 01451 850307
www.cotswoldfarmpark.co.uk

IAAPA Expo Europe
Education Conference: Sept. 12-15, 2022
Trade Show: Sept. 13-15, 2022
www.iaapa.org/iaapaexpoeurope

Innovative Leisure
Tel: 0116 271 3095
www.innovativeleisure.co.uk

KOMPAN
Tel: 01908 201002
www.kompan.co.uk/sustainability

Sovereign Design Play Systems Ltd
Tel. 01702 804299
www.sovereignplayequipment.co.uk

World Of Rides
Tel. 0191 492 0999
www.worldofrides.com