A NORFOLK COASTAL CLASSIC

Blending tradition, variety, and year-round family-run excellence on the Hunstanton coast...

 

Located on the beautiful North West Norfolk coastline in Hunstanton, Searles Leisure Resort is one of the region’s most established and well-loved family-run holiday parks.
Known for its welcoming atmosphere, wide range of accommodation, and strong sense of tradition, the resort continues to attract families, couples, and holiday home owners seeking a classic British seaside escape with modern comforts.
Set against the backdrop of Norfolk’s sweeping coastline and famously sunny microclimate, Searles offers a complete holiday experience where guests can relax, explore, and enjoy a wide variety of on-site facilities and activities.

 

A TRUE FAMILY-RUN COASTAL RESORT
At the heart of Searles is its identity as a long-standing family business. This heritage is evident throughout the park, from the warm welcome guests receive on arrival to the ongoing focus on quality, care, and consistency across all areas of the resort.
The park is also a significant local employer, with up to 250 staff members working across the site depending on seasonal demand. This workforce plays a vital role in maintaining the resort’s high standards across accommodation, entertainment, dining, maintenance, and guest services.
This strong team structure ensures that whether guests are staying for a weekend break or a longer summer holiday, they benefit from a seamless and well-supported experience.

SEARLES LEISURE RESORT offers a traditional seaside escape on the North West Norfolk coast.

A WIDE RANGE OF ACCOMMODATION OPTIONS
Searles Leisure Resort offers one of the most diverse accommodation selections in the region, catering to a wide variety of holiday preferences and budgets. The resort features 153 holiday hire units, including well-appointed lodges and comfortable holiday homes designed to provide a home-from-home experience close to the sea.
For guests seeking a more flexible or traditional outdoor stay, Searles also offers dedicated touring and camping facilities, including pitches for tents and tourers. These areas are popular with returning visitors who enjoy the freedom of outdoor holidays combined with access to resort amenities. In addition, the resort provides camping pods, offering an elevated camping experience that bridges the gap between traditional camping and lodge-style comfort.
These are particularly popular with families and couples looking for something a little different while still enjoying the outdoor environment. This mix of accommodation types ensures that Searles appeals to a broad audience — from first-time campers to long-standing holiday homeowners.

A complete holiday experience where guests can relax, explore, and enjoy on-site activities.

LEISURE, ACTIVITIES AND ENTERTAINMENT
Searles Leisure Resort continues to enhance its guest experience with a wide and varied programme of activities designed to suit all ages and interests. Among the most popular recent additions are outdoor cinema experiences, which offer guests the chance to enjoy films under the stars in a relaxed and social setting.
This has quickly become a highlight of the seasonal entertainment calendar. Another standout activity is laser clay shooting, which adds a more adventurous and unique offering to the resort’s leisure programme. These experiences reflect Searles’ commitment to providing more than just accommodation, focusing instead on creating memorable and engaging holidays.
Alongside these, the resort continues to offer a full programme of family-friendly entertainment, ensuring there is always something happening on site throughout the season. Looking ahead, Searles is also developing a new range of safari-style bell tents, which will introduce a fresh glamping option to the park.
This addition reflects the growing popularity of experiential outdoor stays and will further diversify the resort’s already extensive accommodation offering.

SIDNEY THE SEALION AND HIS FRIENDS are always ready to make every guest smile, bringing fun, laughter, and unforgettable holiday memories at Searles!

A RESORT THAT CONTINUES TO EVOLVE
While Searles has a long and proud history as a traditional seaside holiday park, it continues to evolve in response to changing guest expectations.
Recent operational developments, including improved team facilities and enhanced infrastructure, have helped support a more efficient and guest-focused environment behind the scenes. With up to 250 staff working across the resort, this investment in people and systems plays an important role in maintaining the high standards for which Searles is known.
However, at its core, the resort remains focused on delivering enjoyable, high-quality holidays in a relaxed coastal setting — something it has done successfully for generations.

THE RESORT CONTINUES to invest in enhancing guest experiences across all areas of the park.

OWNERSHIP AND LONG-STAY APPEAL
In addition to short breaks and touring holidays, Searles is also a popular destination for holiday home ownership. The resort offers a dedicated ownership community, with a strong sense of belonging among owners who return year after year.
The introduction of a dedicated sales showground further enhances this offering, allowing prospective owners to explore available options in a more structured and accessible way.
This focus on ownership helps strengthen the resort’s long-term community feel and ensures a consistent base of returning guests who are deeply connected to the park.

DIVE INTO FUN at the swimming pool facilities, where guests can splash, relax, and make the most of every moment of their holiday.

THE NORFOLK COASTAL EXPERIENCE
One of Searles’ greatest strengths is its location. Hunstanton, often known as “Sunny Hunny,” is one of the East of England’s most popular seaside destinations, offering traditional charm, sandy beaches, and stunning sunsets over the Wash.
Guests staying at Searles benefit not only from the resort’s facilities but also from easy access to Norfolk’s wider attractions, including coastal walks, nature reserves, and nearby historic towns and villages.
This combination of resort-based amenities and regional exploration makes Searles a strong all-round holiday destination.

 

A LASTING COASTAL FAVOURITE
Searles Leisure Resort continues to stand out as one of Norfolk’s leading holiday parks thanks to its combination of scale, variety, and strong family values. Its ability to balance tradition with modern guest expectations ensures it remains relevant in a competitive and evolving holiday park market.
From its wide range of accommodation options and diverse activity programme to its strong sense of community and coastal location, Searles offers a complete holiday experience that appeals across generations.
As it continues to evolve, one thing remains unchanged — its commitment to delivering memorable seaside holidays in one of the UK’s most iconic coastal settings.

Searles Leisure Resort
01485 534211
www.searles.co.uk

A WIDE RANGE of accommodation ensures Searles caters for families, couples, and returning owners alike.

FREE RANGE CAMPING

Beth Connor visits Petruth Paddocks, a serene escape in the heart of Somerset...

Nestled on the outskirts of Cheddar, Somerset, Petruth Paddocks offers a charming escape for nature lovers and adventure seekers alike. This family-owned campsite is run by Jules, his family and site manager Abby, boasts a welcoming atmosphere, stunning scenery, and a range of accommodations that cater to various tastes and budgets, making it a standout destination for holidaymakers, providing a perfect blend of rustic charm and modern amenities.

From the moment you arrive, the welcoming atmosphere at Petruth Paddocks is palpable. The friendly staff greet you with genuine warmth, ensuring that your stay begins on a high note. The park is thoughtfully laid out, with a variety of accommodations to suit different tastes and budgets.

Whether you opt for a cozy pitch for your tent, a socialising group pitch, or one of the beautifully furnished glamping options, you’ll find comfort and convenience at every turn. “We spring out of bed to put a spanner in the hamster wheel of work, free from the addiction of social media, and challenge the frantic pace of life today.”

- Jules Sayer One of the standout features of Petruth Paddocks is its stunning natural setting. Surrounded by rolling hills and open fields, the park offers breathtaking views and ample opportunities for outdoor activities. The well-maintained grounds are perfect for leisurely strolls, while the nearby Mendip Hills provide a more challenging terrain for avid hikers.

TWENTY YEARS IN, Jules, Steve & Team employ thirty people to help run the site.

For families, the spacious play areas and pet-friendly policy make it easy to enjoy quality time together in the great outdoors. The facilities at Petruth Paddocks are top-notch, designed to enhance your camping experience. Modern shower blocks, clean toilets, and well-equipped washing up areas ensure that even the most basic needs are met with ease.

The recycled fire pits are a popular feature, which are delivered direct to your pitch each evening, a perfect opportunity to gather to share stories and perhaps even toast a marshmallow under the starry sky. “We believe we all owe it to ourselves and our children to press pause, relax and appreciate the simpler things in life recharge, reflect, reengage, reset and realign.” - Jules Sayer

For those looking to explore beyond the park, Cheddar Gorge and the charming village of Cheddar are just a stone’s throw away. The iconic gorge, with its dramatic cliffs and ancient caves, offering fascinating tours and breathtaking vistas. The village itself boasts quaint shops, delightful tea rooms, and, of course, the world-famous Cheddar Cheese.

What truly sets Petruth Paddocks apart, is the personal touch and attention to detail. The owners, Jules and the team, are passionate about creating a memorable experience for their guests. Their dedication is evident in the little extras, from the on-site shop stocked with local produce to the organised activities that cater to both children and adults.

PETRUTH PADDOCKS is more than just a campsite, it’s a gateway to the natural beauty and cultural richness of Somerset.

“We achieve that through our friendly, caring team and our thoughtfully created outdoor environment where adults and children alike feel safe, valued, comfortable and grounded.” - Jules Sayer In summary, Petruth Paddocks is more than just a campsite; it’s a gateway to the natural beauty and cultural richness of Somerset.

With its welcoming ambiance, excellent facilities and stunning surroundings, it promises a relaxing and enjoyable retreat for all who visit. Whether you’re seeking adventure or tranquillity, Petruth Paddocks delivers an unforgettable experience in the heart of the Somerset countryside.

Petruth Paddocks
01934 257055
www.petruthpaddocks.co.uk

BUBBLING OVER

BUBBLING OVER

The hot tub influence on increasing bookings...

 

THE VACATION RANGE, from Superior Wellness, boasts robust features designed specifically for the holiday let market.

 

For the holiday industry, 2022 has been another record year for staycations, delivering an estimated £15.5billion boost to the British economy. According to Sykes Holiday Cottages’ annual Staycation Index, 77 per cent of Brits holidayed in the UK this year, spending an average of £822 on their accommodation alone.

So how do you make your holiday destination stand out from the crowd and increase the odds of internet surfers pressing the book button? The simple answer – add a hot tub. “UK staycations with hot tubs consistently appears on a list of the most common staycation searches,” says Gareth Ward, Sales Director at Superior Wellness, one of the UK’s leading hot tub suppliers.

“A hot tub not only adds a touch of luxury but can also increase occupancy and revenue by up to 60%. “But much more than that, a hot tub allows families and loved ones to reconnect and spend quality time together,” Gareth adds. “People are also focusing on their wellness much more and a hot tub can help with this – soothing aches and pains, reducing anxiety and stress and relieving headaches. All reasons that may inspire a customer to book a holiday property with a hot tub.”

 

OFFERING A HOT TUB with your holiday let will increase bookings on average by 60 per cent. Pic. Rotospa

 

HOLIDAY LET
Jonathan Pritchard owns a holiday let based in Anglesey, he recently made the decision to add a Vacation Social hot tub, from the Superior Wellness stable, to his property. Jonathan purchased the hot tub from Superior Wellness’ partner at Concept Spa in Wales and he explains: “We wanted to increase bookings and people always say that it’s a bonus to have a hot tub, we were also recommended to get one by Sykes.

“I was recommended by Concept Spa to go for the Vacation social based on the value for money, the fact it’s simple and easy to use, less hassle/ maintenance, less things for people to break. “It has most definitely made a difference to my bookings; we are noticing that the winter months are also filling up much faster.”

If you are looking to purchase a hot tub for your holiday let, Superior Wellness recommend the Vacation Range or their Platinum Spas Holiday Let 5 hot tub. Both offerings are perfect for holiday homes, cottages, B&Bs and Airbnb as they designed specifically for the holiday let market these hot tubs offer a basic layout with no breakable or removeable components and are designed for heavy usage.

The robust but minimalistic design perfectly complements any garden, decking or outdoor environment. Gareth Ward again: “We do get a number of queries from potential buyers and this is a common question. But is the constant upkeep, care and maintenance is going to offer a decent return on your investment?

Gareth Ward again: “You need to look after your hot tub and ensure you provide the care and maintenance it needs and stick to the guidelines. However, the increase in revenue you will receive in terms of price per night and occupancy will outweigh any time and money spent on the upkeep.”

 

 

HEAT TIMES
Waiting around for a hot tub to warm up isn’t a holiday guest’s idea of fun, so Golden Coast’s exceptionally fast hot tub heat pumps are ideal for ensuring the spa is ready to enjoy in no time. The inverter-driven Golden Coast air source pump heats water quickly and efficiently.

During a test conducted on a hot tub in an ambient air temperature of 12 degrees, Golden Coast found that it took three hours and 40 minutes to heat the hot tub water from 10 degrees to 38 degrees. This was much faster than the electric heater previously being used.

A Golden Coast heat pump operates on a lower current so uses much less energy than electric heaters without compromising on performance. For each kilowatt of energy consumed, the heat pump offers an output of up to 13 kilowatts of heat – that’s 13 times more efficient than a standard electric heater.

A Golden Coast pump can reach an extremely high coefficient of performance meaning that once the water reaches the desired temperature (up to 40°C) the heat pump turns off while maintaining the temperature. “It is quicker to heat a hot tub with warmer air temperature, but a Golden Coast heat pump performs even in cold weather, so hot tubs can be enjoyed all year round,” says Adam Clark, General Manager at Golden Coast.

“Our heat pump is extremely energy efficient, allowing park owners to make significant savings on their bills. The more hot tubs a holiday park has, the more savings that can be made. Golden Coast has supplied air source heat pumps to a number of holiday parks with great success and with extremely positive feedback from park managers.

Golden Coast’s General Manager, Adam Clark, advises: “Whereas some heat pumps can be loud, a Golden Coast heat pump uses a unique ventilation structure enabling it to maintain noise levels as low as 25dB — ensuring peace and quiet for guests and peace of mind for owners.” When it comes to holiday hot tub insurance, Compass Insurance advise, to make sure that your insurance covers you for loss or damage as well as any possible legal liability arising from them being used.

 

GREAT FOR FRIENDS and family who want to relax on holiday, the Vacation Lounge hot tub is for 5-6 people and offers the perfect combination of one lounger and five seats. This 13 amp hot tub has R10 insulation and 25 jets.

 

INSURANCE COVER
Most insurers will include hot tubs in their general definition of structures, hire fleet or caravans (at Compass they do) but it’s worth checking the definitions in your policy to make sure. From there it’s also really important to make sure that the replacement cost of the Hot Tub is factored into any sum insured you have for your hire fleet. As well as the Hot Tubs themselves being insured your legal liability to the public using them should also be checked.

Have clear and documented guidance as to who should and shouldn’t use Hot Tubs. Holidaymakers with health conditions, including those with serious illnesses, respiratory and cardiac conditions and diabetes, as well as pregnant women or those on certain medications, should seek advice from their doctor before using a hot tub. Similarly, infections and disease can be spread, so those with body infections and open sores/ wounds etc, should not use a hot tub.

Comprehensive signage and instructions on the use of the hot tub are also important. Most of the claims we see in relation to Hot Tubs, and wet areas in general, relate to slips and trips when getting in and out. Cleaning and maintenance are critical and any hot tub owned by the park should follow a documented and robust process. Where possible this should also be in line with the manufacturer guidance and regular evidence, checks and logs kept.

Regularly checking the water, systems and filters is also essential. Parks have responsibilities even where they do not own the hot tub in question. The Health and Safety at Work Act 1974 does not apply to privately-owned hot tubs where there is no financial gain and they are used exclusively by the private owner, family members and occasional guests.

Park owners should also consider the matter of Employers’ Liability. We have seen a case in the past where an employee was known by their employer to have a reaction to chemicals, but the wearing of personal protective equipment (PPE) was not enforced. It is almost impossible to defend a claim when a relaxed approach to employee safety is taken. This highlights the importance of training staff appropriately and having systems in place for them to follow when they are involved in the cleaning and maintenance of hot tubs.

 

 

COMPANY CONTACTS

Golden Coast
Tel. 01271 378100
Email: swimmer@goldenc.com
www.goldenc.com

SuperiorWellness
Tel. 01246 559071
Email: info@superiorwellness.co.uk
www.superiorwellness.co.uk

Compass Insurance
Tel. 0344 274 0276
Email: enquiries@compass.co.uk
www.compassparks.co.uk