responsible tourism

THE LUXURY ESCAPE

Posted on November 12, 2024

In an increasingly competitive and diverse market, holiday park and campsite owners are continuously looking for ways to stay ahead of the curve. One of the most significant shifts in the industry in recent years has been the rise of *glamping* which is a portmanteau of “glamorous” and “camping.”

While traditional camping continues to have a strong appeal, especially among seasoned outdoor enthusiasts, glamping caters to a new audience, those seeking to enjoy nature without sacrificing comfort and luxury.

Glamping is no longer a niche trend, it’s a booming sector that is reshaping the outdoor hospitality industry. For holiday park and campsite managers, offering glamping options can be a key differentiator and revenue booster. So, let’s explore the reasons why glamping is essential for your site and how it can benefit your business.

GLAMPING UNITS, such as luxury tents, cabins, or eco-pods, can be marketed at higher price points compared to traditional camping pitches.

A BROADER AUDIENCE
Traditional camping often appeals to a certain type of traveller: individuals and families who are comfortable with minimalist setups and enjoy the rugged charm of the outdoors.

However, there is a growing segment of consumers who love nature but are less enthusiastic about pitching a tent or braving the elements with limited amenities.

This is where glamping really shines. By offering luxurious tents, yurts, pods, cabins, or even treehouses, you can attract a broader audience, suiting all ages and groups.

Glamping offers the perfect blend of nature and comfort, making it accessible to people who might never have considered a traditional camping holiday. By expanding your offerings, you’re not just catering to campers — you’re appealing to a whole new market segment.

WE WERE DELIGHTED to partner up with The Glamping Show this year.

HIGHER REVENUE
Offering glamping accommodations can significantly boost your revenue. Glamping units, such as luxury tents, cabins, or eco-pods, can be marketed at higher price points compared to traditional camping pitches.

While a standard tent pitch might be charged at £25-£40 per night, a glamping unit could range from £80 to upwards of £250 per night, depending on the amenities and location. Moreover, glamping accommodations often attract longer stays, particularly among guests seeking to truly unwind in a luxurious natural setting.

This means not only higher nightly rates but also a potential increase in overall occupancy rates and seasonal bookings. Although the initial investment in glamping infrastructure may be higher than traditional camping setups, the return on investment (ROI) is often quick.

High-quality glamping structures are built to last, and because they command premium pricing, you can recoup your costs relatively quickly while enjoying ongoing profitability.

CAMPING CONNECT are experts in the WIFI Systems, talk to the team today!

ENHANCED GUEST EXPERIENCE
One of the primary benefits of offering glamping options at your holiday park is the elevated guest experience. Glamping appeals to those who appreciate thoughtful design, comfort, and unique accommodation options — think plush bedding, en-suite bathrooms, stylish decor, and even private hot tubs.

The attention to detail and high-end amenities in glamping accommodations create a memorable experience that guests are likely to rave about, both in person and online. Satisfied guests are more likely to leave positive reviews and recommend your park to friends and family, further boosting your brand reputation.

With platforms such as TripAdvisor and social media playing a huge role in influencing consumer decisions, offering standout accommodations like glamping pods can help ensure your holiday park maintains a steady stream of glowing feedback and repeat visitors.

THE DEMAND FOR GLAMPING shows no signs of slowing down.

ECO-FRIENDLY APPEAL
Modern travellers are increasingly aware of their environmental impact, and many are seeking eco-friendly accommodation options that align with their values.

Glamping, with its focus on blending luxury with nature, often incorporates sustainable practices such as solar-powered lighting, composting toilets, and eco-friendly building materials. Holiday park owners who offer glamping accommodations can use this as a selling point, highlighting their commitment to sustainability and responsible tourism.

Eco-conscious travellers are willing to pay more for experiences that allow them to enjoy the beauty of nature without leaving a heavy footprint. Investing in eco-friendly glamping units not only broadens your appeal but also enhances your brand as a leader in sustainable outdoor hospitality.

GLAMPING APPEALS to those who appreciate thoughtful design, comfort, and unique accommodation options.

FUTURE-PROOFING
The demand for glamping shows no signs of slowing down. In fact, it is expected to grow as travellers continue to seek out unique, memorable experiences. The COVID-19 pandemic has also contributed to a surge in outdoor holidays, as people have become more aware of the importance of nature and space.

Glamping perfectly aligns with these trends, offering seclusion, luxury, and a closer connection to nature — all while maintaining the safety and hygiene standards guests now expect. By investing in glamping, you are future-proofing your holiday park or campsite.

Glamping offers versatility and scalability, allowing you to adjust your offerings as guest preferences evolve. You can start with a few units and expand based on demand, adding innovative designs or amenities to keep your accommodation options fresh and exciting.

BY INVESTING IN GLAMPING, you are future-proofing your holiday park or campsite.

INVEST IN YOUR PARK’S FUTURE
Glamping is more than just a trend, it’s a sustainable, lucrative addition to any holiday park or campsite. By offering glamping options, you can attract a broader audience, boost your revenue, and enhance guest satisfaction, all while aligning your business with the growing demand for unique and eco-friendly experiences.

Holiday park managers who embrace the glamping trend are positioning their parks for long-term success. Whether you’re located in a scenic coastal area, a tranquil countryside setting, or a bustling tourist destination, glamping is a valuable way to differentiate your business, diversify your revenue streams, and create a unique offering that guests will love to return to year after year.

In an increasingly crowded marketplace, the key to staying competitive is offering experiences that resonate with modern travellers — and there’s no better way to do that than with the glamour of glamping.

 

NATURE CALLS

Posted on May 17, 2024

If you ever wonder why you spend so much time planning, designing and maintaining your on-site washroom facilities, well the facts speak for themselves. On average, people in the UK visit the bathroom between six and eight times every day. That adds up to a whopping 2,500 times in every year and accumulates to three years sitting on a toilet during their lifetime.

Family changing space cannot be over emphasised. Apparently, you will change a baby’s nappy up to 10,000 times before they can use the bathroom by themselves. For those who fancy flushing money straight down the toilet, this one’s for them. A toilet paper roll made from 22-carat gold went on sale in 2013.

Sold by the Australian company Toilet Paper Man, it was priced at a whopping US $1,376,900. If you are looking to bulk order your stock control, you might like to know we use an average of 57 sheets of toilet paper a day. Toilet paper was first invented by the Chinese in the 6th century.

Each sheet was two feet by three feet. Imagine trying to get an eight-pack of that stuff in the washroom store cupboard. According to the well-known Harpic brand, a public toilet can play host to over 40,000 germs at any given time so it pays not just to follow a diligent routine but to keep a very clear record of that routine.

TICKING BOXES
Organisations like Visit England and professional teams like the Cubicle Centre and Commercial Washrooms are always on hand to assist you from the start of your project through to completion. You have to make sure you tick the boxes laid out in the Caravan Sites & Control of Development Act 1960 - Touring Caravan and Campsite Site Conditions.

Although not necessarily legally binding, in general, the following apply for you to demonstrate duty of care:
• Separate ladies and men’s washrooms.
• Optional family facilities
• Working toilets
• Basins with hot and cold water
• Showers with TMV3 (Thermal Mixing Valve) temperature-controlled water
• Power and shaver points
• Disabled toilet and/or disabled shower rooms compliant with Doc M of the building regulations
• Level-entry shower suited for wheelchairs
• Baby-changing facilities, ideally within both male and female washrooms
• Chemical toilet disposal points
• Separate dishwashing facilities - usually external to the toilet blocks
• Drinking Water

Let’s get down to some basic maths. The numbers of facilities provided should be one toilet and urinal for men and two toilets for women for every 30 pitches. There should be a minimum of four water-flowing washbasins per 30 pitches; two each for men and women.

They shall be adjacent to the toilets – usually within the same room. Where a site provides 70 or more pitches, provision of showers shall be on the scale of one shower per 25 pitches.

ALTHOUGH MEN AND WOMEN prefer separate cubicle space family- friendly facilities are an added bonus.

PRO RATA
When considering the numbers of toilet cubicles to be included it is good practice to make allowance for 1 in 4 cubicles (in any same-sex washroom) to be classed as ambulant. This includes for grab rails and outward opening doors. Toilets may not be justified where sites have less than ten pitches.

Their site position should be agreed in discussed with the appropriate authorities. Because of the likelihood that children will use site facilities the basins/ showers’ hot water temperature should be controlled by the use of thermal mixing valves. Thermal Mixing Valves (whether integrated within the shower/ basin or as an addition to the supply pipe-work) will limit the hot water temperature to a comfortable level and offer a safeguard against scalding.

When planning a new build washroom block or refurbishing an existing facility there are many building-related health and safety issues to consider. The common sense advice is to appoint and work with a reputable building firm, ideally one who specialises in commercial washroom and toilet refurbishment projects and liaise with planning authorities from the earliest stage.

Unless the budget is particularly tight, the advice is to go for strong and robust materials fit for the high level of use modern holiday resort washrooms receive. For example the use of Solid Grade Laminate toilet/shower cubicles as opposed to a cheaper chipboard core laminate material. The payback over time is likely to be significantly better. Commercial Washrooms Ltd can, of course, offer advice on the different materials available within the commercial washrooms market.

Read our blogs on Washroom Design. Inclusion of baby changing facilities is essential in modern-day toilet and washroom facilities. Depending on the size of the washrooms this may be as simple as a fold-down baby changer or a dedicated family room containing shower, toilet and basin as well as a considerable worktop and vanity unit space for laying the child down.

PATTERSONS WORKED with Away Resorts to freshen up facilities at Tattershall Lakes.

OUT OF THE CLOSET
From desirable to dilapidated, modern to outmoded, holiday destinations boast a compendium of conveniences as you aim to create your wellness oasis. Focus on the senses, a bit of background music helps cover some embarrassment – or turn this into a marketing opportunity with a blast of promotional ads or podcasts. Aromatherapy can play a significant role. I mean the pleasant kind.

In fact, the very earliest air fresheners were made from pomegranates and cloves while the first modern air freshener was introduced in 1948. You could also take the opportunity to turn your smallest rooms into art galleries with large scale themed pictures of local scenes or even celebrated film stars. Plan the washroom project as early and as thoroughly as possible in all instances.

This should include detailed working drawings which are continually consulted as well as a robust schedule of the work. Barring any unforeseen issues arising the upgrade should then happen within time and budget. Don’t be tempted to go cheap. More expensive and durable materials will likely last longer and be a better fit for purpose with the rigours of a busy holiday site.

Design of a washroom should be carried out by professionals with appropriate experience of this type of installation as there are many common errors which can be avoided. They will usually offer a full design service with CAD drawings for either a new build or refurbishment. Well-designed and energy-efficient washroom facilities can significantly enhance the overall customer experience for holiday park visitors, while clean, comfortable and modern environments can lead to positive reviews and repeat business.

SOMETIMES WE CAN take providing pet-friendly facilities just a step too far.

ENERGY EFFICIENT
With a prominent focus on the importance of water conservation coupled with the need to offer high-quality and modern washroom facilities, Richard Braid, Managing Director at Cistermiser, explains how holiday park operators can maintain a strategic edge.

“Offering premium, comfortable and energy efficient washroom facilities sets a holiday park apart from competitors. With more customers becoming environmentally conscious when it comes to choosing holidays and parks needing to manage their impact on the environment, it becomes a key selling point to attract more visitors and increase occupancy rates,” explains Richard Braid, Managing Director at Cistermiser.

“Incorporating eco-friendly washrooms can help reduce the environmental footprint of the holiday park while minimising water and energy usage, demonstrating a commitment to sustainability and responsible tourism practices. Energy-efficient washrooms can also lead to significant cost-savings over time.” Richard concludes: “Maximising washroom facilities’ design and energy efficiency is not only beneficial for the holiday park’s bottom line but also crucial for enhancing customer satisfaction, maintaining competitiveness and demonstrating environmental responsibility.”

We humans share five common activities every day: breathing, eating, drinking, sleeping and toileting… when you’re away from home, it’s often the latter which creates the biggest cause for concern. Despite this, washrooms are often overlooked, even in the hospitality and leisure sectors where guests of all ages will need to make sure of your facilities. Whether you have a positive or negative experience as a customer, chances are you’ll share it with family, friends and colleagues, or even make a few negative comments on sites like Trip Advisor and Facebook.

Maintaining high standards for your washroom provision can separate you from the competition in a crowded industry. After all, switched-on holiday destination operators know that it makes financial sense to keep visitors on-site as long as possible. The longer they stay, the more money they spend - and not just a spending a penny!