THE OPEN ROAD TO OPPORTUNITY

There’s a quiet revolution rolling through the British countryside, and it’s running on diesel, solar and wanderlust… Motorhome ownership is booming and with it, a new kind of traveller is reshaping the tourism landscape.

Forget tour buses and pre-packaged trips, today’s explorers prefer self-sufficiency, open roads, and the freedom to choose their view each morning. For holiday park owners and managers, this is not a trend to watch from the sidelines.

It’s a golden opportunity to attract a growing, engaged and self-reliant audience that’s ready to spend, if you’re ready to welcome them.

WHY MOTORHOMES ARE NOT JUST PASSING THROUGH
Once considered the preserve of retirees and festivalgoers, motorhomes have gone mainstream. Driven by post-pandemic shifts, environmental awareness, and a craving for flexible travel, today’s motorhome owners are families, digital nomads, adventurers and comfort-lovers alike.

They’re skipping airports and checking out of hotels, opting instead for clean air, control, and communities on wheels. But here’s the catch: while they love the open road, they don’t want to rough it. They’re looking for safe, scenic, and well-equipped bases and that’s where you come in.

TODAY’S MOTORHOME GUESTS bring everything they need and they’re happy to pay for the things they value most: safety, service, and the freedom to roam.

FROM STATIC TO STRATEGIC
Traditionally associated with static caravans and summer getaways, holiday parks are now transforming into dynamic hubs for motorhome tourism. With the right facilities, you don’t just become a stopover, you become the destination. Motorhome travellers value:

• Full-service hook-ups: Electricity, water and waste disposal make extended stays easy.
• Flexible booking options: Cater to both overnight visitors and those settling in for the season.
• Modern comforts: Think laundry rooms, Wi-Fi, EV chargers, and even co-working areas.
• Scenic and secure settings: Gated access, helpful staff and quiet hours go a long way.

Add a view of the coast or countryside, and your park suddenly offers something that no roadside lay-by or city car park can.

WHY IT MAKES BUSINESS SENSE
Let’s break it down. Motorhome owners bring:

• Self-sufficiency: They don’t need you to provide beds or bathrooms, but they’re happy to pay for a clean, safe, connected space.
• Off-season income: Many tour year-round and actively seek out parks with winter availability.
• Repeat business: A good stay = loyalty. Many return to favourite parks annually or recommend them in active online communities.
• Low overhead for high reward: Unlike static units, touring pitches require less infrastructure and turnover.

With a little foresight, even under-used parts of your park can be turned into attractive hardstanding motorhome pitches, creating new revenue without major redevelopment.

WHAT MOTORHOMERS REALLY WANT (AND HOW TO DELIVER IT)
Meeting the needs of the motorhome market doesn’t mean luxury spas and nightly entertainment (although some will love that!). What matters most is a balance of autonomy and amenity. Here’s what they’re looking for:

• Ease of access: Wide, drive-through pitches and clear signposting.
• Solid ground: Hardstanding with level areas beats a boggy field every time.
• Connectivity: Reliable Wi-Fi and good mobile reception are now non-negotiable.
• Family & pet-friendliness: Play areas, dog walks, and fenced zones make a big difference.
• Social touches: BBQ spots, fire pits, or communal lounges help build community.

Add an online booking system (ideally with app functionality), and you’re ticking all the modern motorhomer’s boxes.

WHAT TYPE OF PARK ARE YOU?
It’s worth considering your niche. There’s space for everyone in the motorhome market—but your park doesn’t have to appeal to everyone.

• Family parks: Offer excitement, entertainment and practical convenience.
• Adult-only parks: Promise peace, quiet and curated experiences.
• Eco-retreats: Cater to conscious travellers with natural, minimalist setups.
• Luxury resorts: Attract those who want the comforts of a hotel with the freedom of the road.

By defining your offer, you can attract the right kind of motorhome guest, and keep them coming back.

DON’T GET LEFT BEHIND
So, if your pitches are ready, your facilities welcoming and your park easy to find and book, you’re not just accommodating motorhome guests, you’re becoming part of their story.

In return, they’ll bring loyal custom, word- of-mouth buzz, and a whole lot of wheels to your gates! It’s time to open up your park and your thinking, to the power of the self-sufficient traveller.

Motorhome Trader
www.themotorhometrader.co.uk

A TRANQUIL ECO-RETREAT

Landal Rockingham Forest Holiday Park is a tranquil, eco-friendly resort nestled in the heart of Northamptonshire, offering a perfect escape for nature lovers, families, and couples alike. Known for its luxurious, self-catering lodges, this relatively new holiday park promises a peaceful retreat, surrounded by lush woodlands and scenic countryside.

I recently had the opportunity to stay at the resort, and this review reflects my comprehensive experience with its accommodations, amenities, location, and overall atmosphere. One of the main attractions of Landal Rockingham Forest is its idyllic setting. Situated within the historic 200 acre Rockingham Forest, the holiday park is surrounded by sprawling woodlands and gentle rolling hills.

This location offers a great sense of seclusion, providing the perfect environment for a relaxing escape from the hustle and bustle of daily life. Despite this rural location, the park is relatively easy to reach from major towns and cities such as Peterborough, Northampton, and Leicester, making it a convenient choice for weekend getaways.

The forest itself is a haven for outdoor enthusiasts. Numerous trails meander through the woodland, offering visitors a chance to explore the natural beauty of the area. Whether you’re interested in hiking, cycling, or simply strolling through the forest, there are plenty of opportunities to immerse yourself in nature.

WINNER OF THE ENGLAND Rose Award, London & South East England Prestige Awards Nature Retreat.

During my stay, I found these forest walks to be one of the highlights of the trip – the peaceful atmosphere and the chance to spot local wildlife, such as deer, butterflies and various bird species. The lodges at Landal Rockingham Forest are designed with luxury and sustainability in mind.

These eco-conscious cabins are spacious, stylish, and equipped with modern conveniences to ensure a comfortable stay. I stayed in one of the two-bedroom lodges, I was impressed with the quality of the furnishings and the attention to detail in the lodge’s design.

The interiors feature a Scandinavian-inspired aesthetic, with neutral tones, wood finishes, and large windows that flood the space with natural light. Each lodge is fully self-catering, with a well-equipped kitchen, including all the necessary appliances.

We found the kitchen to be perfect for preparing meals during our stay, and the open-plan living and dining area provided plenty of space for relaxing together in the evenings. One of the standout features of the lodge was the outdoor decking area, complete with a private hot tub – the ideal spot for unwinding while enjoying the tranquil woodland views.

SITUATED WITHIN the historic 200 acre Rockingham Forest, the holiday park is surrounded by sprawling woodlands.

For those looking for larger accommodations, the park offers a selection of three and four bedroom lodges, which are perfect for bigger groups or families. These lodges also come with the same high-end amenities and are equally stylish and comfortable. Landal Rockingham Forest excels in providing a range of high-quality amenities that enhance the holiday experience.

Although the park’s focus is on offering a peaceful, nature-based retreat, there are still plenty of on-site facilities to keep guests entertained. For those looking to stay active during their holiday, the park has several outdoor activities available. Cycling is particularly popular here, and bikes can be rented on-site for guests wishing to explore the forest trails.

There’s also a small fitness area and several play areas for children, making the park a family-friendly destination. While the self-catering nature of the lodges encourages guests to prepare their own meals, there are a few other options of dining without leaving the park.

There’s an on-site Bistro, recommended pizza delivery, locally sourced luxury hamper ordering service and there are also several charming pubs and restaurants in the nearby villages, and we enjoyed exploring these during our stay. Sustainability is a core value at Landal Rockingham Forest, and this is evident in the park’s design and operation.

THE LODGES ARE STYLISH and equipped with all the amenities you need for a comfortable stay.

The lodges are built with eco-friendly materials, and the park aims to minimise its environmental impact through energy efficiency, waste reduction, and the promotion of sustainable tourism practices. I was pleased to see that recycling bins were provided in each lodge, and there were clear efforts made to reduce plastic waste, such as the use of refillable toiletries in the bathrooms.

The resort also works to preserve the natural beauty of Rockingham Forest, and it was clear that a great deal of care has gone into maintaining the surrounding environment. The friendly staff are knowledgeable about the local wildlife and the conservation efforts in place, which added a sense of purpose to the park’s operations.

It was reassuring to stay somewhere that actively prioritizes the preservation of the natural world while still offering a luxurious holiday experience. The service at Landal Rockingham Forest was, in general, excellent. From the moment we arrived, the staff were welcoming and helpful. Check-in was contactless, quick and efficient, and we were provided with all the information we needed to make the most of our stay.

The staff were always available to answer any questions, whether it was about activities in the park or recommendations for nearby attractions. The park’s family-friendly atmosphere was reflected in child-friendly activities on offer. For families traveling with their furry friends, the park is a Pet Paradise with miles of woodland trails that start right from the door of your lodge.

THE LODGES ARE STYLISH and equipped with all the amenities you need for a comfortable stay.

Venture further afield and visit the grounds of Rutland Nature Reserve, Ferry Meadows and Fineshade Wood, all nearby and offering a great space for dogs to explore. Overall, my experience at Landal Rockingham Forest Holiday Park was highly positive.

The combination of luxurious, eco-conscious accommodation, stunning natural surroundings, and excellent service made for a memorable and relaxing holiday. The resort’s emphasis on sustainability and connection with nature is particularly commendable, making it a great choice for those looking to escape to the countryside without compromising on comfort.

Whether you’re seeking a romantic retreat, a family holiday, or an active outdoor adventure, Landal Rockingham Forest offers something for everyone. It’s a place where you can unwind, reconnect with nature, and enjoy quality time with loved ones in a serene and beautiful setting. I would highly recommend it to anyone looking for a peaceful yet luxurious countryside escape.

Landal Rockingham Forest Holiday Park
01780 432250
www.rockinghamforestpark.co.uk

COASTDALE PARKS QUEST FOR POD PERFECTION

Coastdale, an award-winning independent parks group, is elevating glamping with innovative two-tier sleeping pods. The family-owned business has invested significantly in glamping facilities across its three seaside parks in Whitby, North Yorkshire; Porthmadog, North Wales; and Hayle, Cornwall.

Peter Brewer notes a “massive swing” towards holidays offering unique experiences, especially among younger families. Glamping provides memorable holiday moments, with high-spec accommodations being particularly popular.

Coastdale, established nearly 50 years ago, has chosen top-tier models from UK manufacturers, including the Platinum S-Pod from Swift Holiday Homes, which accommodates four and features a mezzanine floor, vaulted ceiling, and a deck for al-fresco dining.

Each new pod includes private hot tubs, bathrooms, central heating, and hotel-quality linens. These pods are now located at Whitby Holiday Park, Garreg Goch Caravan Park, and Atlantic Coast Holiday Park. Alongside touring pitches and holiday home sales, Coastdale offers an unmatched array of pod experiences.

Peter emphasises the evolution of pod accommodations, which were once basic but have now become popular first choices for guests. The parks have received quality ratings from VisitEngland and positive reviews from guests, alongside accolades for conservation efforts.

Coastdale Parks
www.coastdaleparks.co.uk

INCLUDING THE KITCHEN SINK!

INCLUDING THE KITCHEN SINK!

Sue Hollingshead investigates the glamping journey…

When it first sprouted shoots, we could expect a glamping holiday to be in a pod of some description, or a glammed-up tent. Today, we can expect glamping accommodation to be almost anything that has a touch of luxury and quirkiness about it. “Over the years, glamping has gone from an empty shell to offering everything from heating, bathrooms, kitchens, one or two bedrooms, a lounge and dining area and now top of the range glamping pods are fitted out like a hotel suite with everything including the kitchen sink!” The structure of glamping pods has developed to the point that Lesko Modular now offer a 10 year warranty with their range of pods which is a clear indicator how the market has grown. Glamping pods are just the tip of the iceberg of course, also available are: shepherd huts, safari tents, tipis, Bell tents, yurts, domes, wigwams, airstream, vintage caravan, train carriages, tree houses, not to mention quirky options such as tree tents, plane carriages and fuselages. The imagination can be endless to create something different, something inspirational.

INDIVIDUALITY MATTERS

Jason Thawley, Innovation and Design Director, Tree Tents, explains: “The key tenet here is individuality, no matter what the structure may be, guests are looking for an experience. “A unique structure in a nice location is always a winner, though it is all in the detail and creating a space where guests feel they have arrived in a niche little world of their own. “Even simple things such as a hammock in a shady spot under a tree, a fire pit with comfortable seating to sit back and enjoy the stars in the evening and well-placed lighting to make things feel cosy.” Tree Tents, offer buildings such as Fuselages, set up high, or in built up areas amongst trees, with various bespoke designs set within trees. Treehouses, not to be confused with Tree Tents, are becoming one of the most sort after types of accommodation at Cooling Camping as James Warner Smith explains: “Part of the desire is the uniqueness, however it is partly also due to the sparsity of supply – treehouses are expensive to build, a practical challenge and present many planning difficulties. “If the obstacles can be overcome, a luxury treehouse is a very safe bet for year-round bookings and constant demand.” Clearly glamping is about the experience as endorsed by key players in the industry. It is also important to remember that although there is an aim to provide luxury, glamping is still ultimately about connecting with the outdoors and all that it entails, so hot tubs, especially the wood-fired version which are growing in popularity, saunas, outside spas and showers, pizza huts, private space are all aspects that should be considered in your strategy when developing either a new site, or refreshing existing. As Britain gradually returns to normal, albeit with the ‘new normal’ to consider, the whole concept of holiday accommodation that puts guests in touch with the outdoors, and provides them with space to be themselves, whether this is family time, or romantic breaks, will tick boxes.

NEW NORMAL

Outstanding UK, providers of safari tents, have seen a surge of business as lockdown has slowly been released both from trade and consumer and are adapting to the new challenges. James King, UK Account Manager says: “Realising that individual pitch options are key in re-opening sites across Europe, Outstanding Tents have launched their sanitary tent. It is a take on the XS model in their extensive range, and is a higher version featuring shower, WC and basin to be placed onsite to offer en-suite facilities to any existing pitch, camping or glamping.” They are not the only company planning for the new challenges, Alan Hetherington, Customer Relationship Manager at Blackdown Shepherd Huts has some sound advice: “We feel that the most important thing new glamping owners should remember, is to know what their customers want from a self-contained unit following lockdown. “Ensure you can offer it to them, with quality, flexibility, and their experience at the forefront of your mind. Focus on offering a unique and bespoke experience that your customers’ want but cannot get elsewhere.
“This is exactly why we offer bespoke shepherd huts and after months of being cooped up at home guests will feel safe, relaxed, and excited to tell their friends and family.” Return on investment on many glamping units are achievable within 12-24 month period, which you would need to set aside other expenditure. From a marketing point of view, getting ahead with social media is considered to be one of the key areas to focus on moving forward.

FUTURE SCAPES

The Staycation has been actively growing for many years, however we have seen many indicators following recent months that this is set to boom in the short term at the very least. James at Cool Glamping has a clear vision for future predictions: “This year we are seeing more first-time campers and glampers taking holidays in the UK as a result of travel restrictions and coronavirus, so the audience has grown dramatically. “Our hope is that this will convert into a longer time audience, giving our whole industry a larger market in the years to come. “I expect growth to continue in the higher end of the market, particularly for more inventive accommodation. I also expect more hoteliers and boutique accommodation providers to move into the market.” Ian at Lesko Modular adds: “The future for Glamping looks very bright with many large holiday providers that I am aware of planning new glamping developments for 2021. Apart from mainstream we also work closely with major children’s theme parks and are providing themed pods for the 2021 season.” Ian continues: “The benchmark has already been set quite high with regards to quirky accommodation and I feel that we can continue to see increased innovation in all types of accommodation with the emphasis developing on the overall experience itself. “Back to nature experiences, including cooking, creative, learning, developing skills, knowledge, enjoying the great outdoors, with a learning element to the holiday break. “We have already experienced elements of this during lockdown, back to old fashioned values almost, all of which backs nicely into the outdoor holiday experience for the future.”

 

COMPANY CONTACTS

Blackdown Shepherd Huts
www.blackdownshipherdhuts.co.uk

Cool Camping
www.coolcamping.com

Lesko Modular
www.leskomodular.co.uk

Outstanding UK
www.outstandingtent.co.uk

Tree Tents
www.treetents.co.uk

 

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