Awaze

MAX OFFERS REVENUE BOOST

Posted on May 10, 2023

MAX OFFERS REVENUE BOOST

AWAZE HAS TEAMED UP with the Hospitality Professionals Association to launch a first-of-its-kind training programme.

Holiday park owners who signed up to Hoseasons’ new revenue maximisation service MAX have enjoyed a strong start to the year, despite the cost of living crisis. Average income is up 35% for those owners using the service compared to the same point in 2019 – a statistic the self-catering specialist says clearly demonstrates the value of its unique revenue management model in a price-sensitive market.

David Groves, Director of Trading Performance at Awaze – the parent company of Hoseasons, says: “We all know people are having to make tough decisions about where they spend their hard-earned cash at the moment. “The Great British public are prepared to cut back on other luxuries if it means protecting their annual break, but they must feel like they are getting value for money.

“That’s why an approach that carefully balances occupancy and price is so important for holiday park owners right now if they want to make the most of their asset.” News of MAX’s success comes as Awaze teams up with the Hospitality Professionals Association (HOSPA) to launch a first-of-its-kind training programme to develop Revenue Management talent for the ever-growing short-term rental sector.

 

PRICE IS IMPORTANT FOR HOLIDAY PARK owners right now advises David Groves, Director of Trading Performance at Awaze.

The company has agreed a two-year sponsorship of the trailblazing programme, which it hopes will provide a strong pipeline of revenue managers with skills tailored specifically for the vacation rental market. Three qualifications are being offered as part of the programme, including the Foundation Certificate in Revenue Management, the Professional Certificate in Operational Revenue Management, and the Professional Diploma in Strategic Revenue Management.

The Foundation course is an entry-level introduction to revenue management principles and practices and is ideal for holiday park owners, on-site teams (such as reception or reservations managers) or operators’ corporate office staff. The Professional Certificate and Diploma - whilst open to everyone - will be mainly suited to those with some revenue management skills, including those with hotel sector experience and those seeking a career in revenue management.

Six Awaze staff have collaborated with the HOSPA Professional Development Team to shape the content for the three courses, which are already proving popular with finance staff from both individual and multiple park operators For more information about the Revenue Management Programme and to apply, visit https://www.hospa.org/professional-development.

BACK TOGETHER AGAIN

Posted on February 15, 2023

BACK TOGETHER AGAIN

Reporting from the Hoseasons owners conference...

 

EVENING ENTERTAINMENT at the Hoseasons Owners Conference 2022 gala dinner and Diamond Award Ceremony

 

The Hoseasons Owners Conference is always one of the UK holiday industry’s most hotly-anticipated events of the year. Bringing together hundreds of holiday park, lodge, and boating hire operators and a further 50 handpicked industry suppliers, there’s always a buzz in the air as the first week of November rolls around and people start getting ready for ‘conference’.

But last year’s event – the company’s 16th - was even more special than usual as it marked a return to it’s regular in-person format following a two-year break due to Covid. Held at The Celtic Manor Resort in Newport, South Wales, the Hoseasons Owners Conference saw more than 500 delegates treated to a mix of market insight from the team at Hoseasons and parent company Awaze, as well as a range of external speakers including Olympic Champion Hurdler Colin Jackson, markets commentator Justin Urquhart-Stewart and professional speaker Phil Hesketh.

TRADE SHOW
The two-day event also featured a trade show exhibition reception providing park, lodge, and boating operators the chance to network with key industry suppliers, including hot tub companies and holiday home manufacturers through to providers of IT business solutions, such as Elite Dynamics - the event’s headline sponsor.

Luke Hansford, Senior Vice-President of Business Development for Awaze UK, says: “The Hoseasons Owners Conference enables us to stay close to the networks of key suppliers within our industry and gives our owner partners the chance to speak directly to people who can help them achieve their growth ambitions. “Exhibitors are handpicked to reflect the best range of services our owners require to successfully operate and grow within the UK holiday accommodation market, and our 2022 exhibition was our biggest and best to date.”

The event culminated with the renowned Gala Dinner – a chance to recognise and celebrate the achievements and successes of the best-performing locations in the Hoseasons portfolio and reward then for the outstanding holiday experiences and service they have provided the company’s customers over the previous 12 months. Entertainment from comedian Michael McIntyre ensured 2022’s event will live long in the memory of those who attended.

 

DELEGATES ARRIVED to an exhibitor reception which kicked off the two day event

 

Paul Evans, Vice–President, Property & Portfolio for Hoseasons, says: “It really was a fantastic event and was great to see our industry back together again. Together we were able to reflect upon 2022 and celebrate some remarkable achievements, whilst also planning for success in 2023 and beyond.

“The year ahead will clearly come with its challenges, but the optimism in the room at Conference was palpable and it was great to hear owners sharing our positive outlook on the future for domestic tourism. “We always set ourselves the challenge of bettering the previous conference,” he says, adding: “Our team is already busy planning an even better one in 12 months’ time!” The 2023 Hoseasons Owners Conference is set to return to The Celtic Manor Resort on 7th – 8th November, 2023.

THE DIVERSIFICATION JOURNEY

Posted on October 27, 2022

THE DIVERSIFICATION JOURNEY

 

FOLLY FARM’S new lodge offering blends seamlessly with the attraction side of the business.

 

Families who holiday in South Wales will typically include a trip to Pembrokeshire’s fabulous Folly Farm Adventure Park. Located just 15 minutes from the popular seaside resort of Tenby, this fun-filled destination, complete with vintage fairground and world-class zoo, is now the largest privately-run, paid for visitor attraction in Wales.

A working dairy farm until the late 1980s, Folly Farm has expanded so much over the last 30 years that it’s now a shining example of what can be achieved with a clear commercial vision and a diversification strategy to match.

 

 

TAKE THE PLUNGE
And it was this never-stand-still spirit that led Managing Director, Chris Ebsworth, to take the plunge and open a holiday park next to the visitor attraction just after the first lockdown. This 43-pitch five-star touring park and campsite - complete with four cool and quirky Showman’s Wagons - has been so popular over the last two years that Chris has now decided to diversify further into the holiday let market with the addition of six fairground-themed luxury lodges with hot tubs.

Chris knew introducing lodge accommodation was something he wanted to do to capitalise on continuing strong demand for UK breaks, but he also knew it would be prudent to call on the advice, guidance and support of a trusted expert partner to help bring his vision to life, his product to market and crucially to ensure the best possible return on his investment.

That’s when he turned to Luke Hansford, Vice President Business Development at Awaze – the parent company of staycation specialist Hoseasons – a decision Chris says has ensured the location’s new lodge offering blends seamlessly with the attraction side of the business as part of an all-round ‘stay and play’ package perfect for families looking for experiential breaks.

 

FOLLY FARM is a shining example of what can be achieved with a clear diversification strategy.

 

“We’ve always been farmers, it’s in our blood, but diversification is what keeps us thriving as a privately owned, family run business,” says Chris, adding: “We could see the lodges were a good idea, but it quickly became apparent as a relatively new accommodation business, that we would need to draw on the expertise, knowledge and professionalism of a brand like Hoseasons that has successfully been delivering family holidays for years.”

“We had many meetings with Luke to run through the options, weighing up the pros and cons of different types of accommodation before making our decision. He also supported us to perfect the presentation of our new lodges – from reflecting the Folly Farm brand in the interiors to making sure the landscaping and planting were right.

“Luke was also instrumental in bringing to our attention the importance of an arrival experience for our guests – something which has resulted in a brand new customer reception, along with plans for an onsite shop selling local produce, which we are hoping to open next year.”

 

FOLLY FARM opened a holiday park next to the visitor attraction just after the first lockdown.

 

PAYING DIVIDENDS
Luke believes the care and attention Folly Farm have put into their new development will pay dividends over the next few years as families see the value of staying somewhere aspirational with fantastic facilities, activities and entertainment on their doorstep.

He says: “It’s been an absolute pleasure working with Chris to bring his vision to market. He really understands the importance of continuing to evolve the offer so that they stay relevant in an ever-changing market. “Pressures on family budgets mean people will be looking to get the most out of their UK breaks over the next few years – something that bodes well for locations like Folly Farm Adventure Park who know they need to invest and innovate to keep pace with guest expectations.

 

CHRIS EBSWORTH worked with Hoseasons to fill his lodges and showman’s wagons.

 

“You only have to look at their high occupancy rates and average 9.6 out of 10 rating on our independent review system Revoo to see their approach is working.” Working with Hoseasons to fill his lodges and showman’s wagons has given Chris the confidence to push on with the next phase of development, including rhino-themed lodges overlooking the black rhino enclosure, lion-themed lodges and giraffe-themed safari tents – all of which are expected to be up and running by Spring next year. All the new lodges and showman’s wagons at Folly Farm Adventure Park are exclusively available to book via Hoseasons.

www.hoseasons.co.uk