SHOW TIME – LLT 2026

4-5 November 2026 | NEC, Birmingham
LAND LEISURE & TOURISM SHOW RETURNS FOR 2026!

Discover the trends and innovations shaping the future of UK rural leisure and visitor economy The Land Leisure & Tourism Show is back, with the UK’s leading event for visitor attractions, holiday parks, experience providers and rural businesses returning to the NEC Birmingham on 4-5 November 2026.

Proudly hosted by Agriconnect, the show marks its fourteenth edition, bringing together thousands of industry professionals focused on creating unforgettable visitor experiences and driving business growth. Co-located with the Farm Business Innovation Show, it offers an even broader platform for growth, reflecting the increasing crossover between rural enterprise, tourism and leisure.

Designed for both established operators and new entrants, the show provides a powerful platform to explore innovative suppliers, gain expert insight, and discover the trends shaping the sector in 2026 and beyond, with practical solutions to help businesses build resilient, future-ready operations. As the UK visitor economy continues to grow, with VisitBritain reporting 43.6 million overseas visitors in 2025, standing out in a competitive market has never been more important.

The show offers access to the latest products, services and innovations shaping leisure, tourism and hospitality, with exhibitors including Walter Geering, ParcVu powered by Booking Experts, Creative Play, Beyonk, World of Rides and more. A key highlight is the extensive seminar programme, designed and produced by Cheryl Waterman, combining strategic thought leadership with practical, actionable guidance.

NEW FEATURES FOR 2026
Four brand-new features will enhance the visitor experience this year:

The Speakeasy Lounge: An intimate, immersive space where content, conversation and networking come together, hosting thought-provoking sessions in a more personal setting.

The Holiday Park Village: A fully immersive feature bringing a real-world holiday park environment to the show floor, letting visitors explore solutions in context.

The New Product Trail: A curated journey through the exhibition highlighting the latest innovations and trailblazing businesses.

The Start Up Hub: A dedicated space for emerging businesses of two years or less, showcasing fresh ideas and next- generation solutions.

The show delivers step-by-step guidance grounded in real case studies, targeted networking, and access to innovations that drive measurable commercial impact. Whether sourcing new suppliers, gaining expert advice, or staying ahead of industry trends, the Land Leisure & Tourism Show 2026 is the place to be.

 

REGISTER FOR YOUR FREE TIKCET HERE

SHOW TIME – Groundsfest 2026

16-17 September 2026 | NAEC Stoneleigh, Warwickshire
GROUNDSFEST - WHERE HOLIDAY PARK GROUNDS TEAMS GET AHEAD

First impressions count, and nowhere is that more important than on a holiday park. From beautifully maintained lawns and landscaped entrances to safe play areas and inviting outdoor spaces, the quality of your grounds has a direct impact on the guest experience.

That’s why GroundsFest has become an essential date in the diary for professionals responsible for maintaining holiday parks and leisure destinations. Taking place at Stoneleigh Park, Warwickshire, on 16 and 17 September 2026, GroundsFest brings together the latest machinery, battery-powered technology, landscaping equipment, turf care solutions and outdoor maintenance innovations - all in one place.

Visitors can get hands-on with the equipment, compare machines side by side, speak directly with manufacturers and watch live demonstrations, making it easier to find the right solutions before making an investment. What really sets GroundsFest apart is its unique atmosphere.

As well as free education sessions, expert advice and hundreds of exhibitors, the event continues into the evening with live music, great food and plenty of opportunities to catch up with colleagues and make new connections. It creates a relaxed environment where business conversations happen naturally.

Whether you manage a large holiday resort or a small holiday park, GroundsFest offers practical ideas, valuable contacts and an enjoyable day out that will leave you inspired long after the event has finished.

BONE-AFIDE BREAKS

DOG-FRIENDLY facilities are becoming a key factor in attracting today’s holidaymakers and encouraging repeat visits. Pictured here at St Ives Bay Holiday Park, Cornwall.

Why dog-friendly holidays are becoming one of the smartest investments for holiday parks

For many families, a holiday simply wouldn’t be complete without the dog. As pet ownership across the UK continues to rise, so too does demand for holiday destinations that genuinely welcome four-legged companions.

What was once considered an added extra has become an important deciding factor for many guests when choosing where to stay. For holiday park operators, this presents a valuable opportunity. By creating facilities and experiences that cater for both pets and their owners, parks can broaden their appeal, increase guest satisfaction and encourage valuable repeat bookings.

The key is understanding that today’s dog owners expect more than simply being told their pet is allowed on site. They are looking for destinations where dogs are treated as welcomed guests and where practical facilities make travelling with a pet both easy and enjoyable.

MORE THAN JUST A PLACE TO STAY
Holidaymakers increasingly seek experiences rather than simply accommodation, and this applies just as much to those travelling with dogs. Easy access to countryside walks, beaches, woodland trails and dog-friendly attractions all add value to a stay, helping parks stand out in a competitive marketplace.

Simple additions can make a significant difference. Secure exercise areas, dog washing stations, water bowls around the park and clearly marked walking routes demonstrate that operators have considered the needs of canine guests from arrival through to departure. These thoughtful touches often become the details visitors remember long after their holiday has ended.

THOUGHTFUL TOUCHES for four-legged guests can help create memorable holidays for the whole family.

CREATING MEMORABLE MOMENTS
Exceptional customer service doesn’t stop with human guests. Many parks are now introducing small but memorable gestures that enhance the visitor experience while generating positive reviews and word-of-mouth recommendations.

Hospitality specialist Sir Woofchester has helped businesses across the UK embrace this growing market by providing products specifically designed for dog-friendly venues. From dedicated dog menus and treats to welcome packs for accommodation providers, these additions help transform an ordinary stay into something guests are keen to share on social media and recommend to friends.

For operators, they also offer an opportunity to increase food and beverage sales while reinforcing a reputation for outstanding hospitality.

DESIGNING ACCOMMODATION THAT WORKS FOR EVERYONE
One of the biggest challenges for holiday park operators is balancing the expectations of guests travelling with pets alongside those without them. Fortunately, thoughtful design benefits everyone.

Durable flooring, practical storage, secure decking and easy-clean surfaces all help protect valuable accommodation while making lodges and caravans easier to maintain throughout a busy season.

Providing designated areas for muddy boots, wet coats and dog equipment not only keeps interiors looking their best but also creates a more comfortable environment for all visitors. As guest expectations continue to evolve, flexible accommodation that can cater for different holidaymakers offers operators greater long-term value.

MANY LEADING HOLIDAY PARKS now offer dog-friendly accommodation across a wide range of holiday styles and budgets including Away Resorts.

THE WHOLE FAMILY IS WELCOME
Leading operators increasingly recognise that pets are part of the family, and many have adapted their offering accordingly. Away Resorts is one such example, providing dog-friendly accommodation across its holiday parks, from classic caravans through to premium lodges.

Dogs are welcomed with thoughtful extras in selected accommodation, while guests can also enjoy nearby dog-friendly beaches, countryside walks and restaurants with dedicated dog menus at many locations. By making it easier for families to holiday together, parks create experiences that encourage longer stays and foster customer loyalty.

EXPLORING TOGETHER
Access to outdoor activities remains one of the strongest attractions for guests travelling with dogs. Whether it’s coastal walks, woodland trails or cycling routes, parks located close to natural attractions enjoy a significant advantage.

North Devon’s Smytham Holiday Park is an excellent example. Recently recognised as Britain’s top holiday park for cycling by readers of Practical Caravan and Practical Motorhome, the park combines outstanding access to the Tarka Trail with facilities designed to help families enjoy the outdoors together.

Dog trailers are available alongside bike hire, making it easier for visitors to explore the surrounding countryside without leaving their pets behind. It’s a reminder that successful dog-friendly holidays aren’t just about accommodation — they’re about creating memorable experiences from the moment guests arrive.

SIR WOOFCHESTER’S helps holiday parks create a genuine VIP experience for their four-legged guests.

KEEPING PARKS CLEAN AND WELCOMING
Providing excellent facilities also means helping guests act responsibly. Convenient waste disposal points, clearly signposted dog walking routes and readily available waste bags all contribute to cleaner parks and happier visitors.

Clear communication is equally important. Simple guidance on where dogs should be kept on leads, designated exercise areas and information about nearby walks helps create a positive environment for everyone using the park.

Good management ensures dog-friendly policies enhance the guest experience without compromising standards for visitors who choose not to travel with pets.

SMALL TOUCHES, LASTING IMPRESSIONS
Often, it’s the smallest details that leave the biggest impression. A complimentary treat at reception, a water bowl outside the café or recommendations for nearby dog-friendly pubs and beaches can all help guests feel genuinely welcomed.

These experiences encourage repeat visits and positive online reviews, while also reinforcing a park’s reputation for excellent customer service. In an increasingly competitive holiday market, those personal touches can make all the difference.

A WARM WELCOME FOR DOGS often starts with the little details—and it’s those thoughtful touches guests remember.

A GROWING OPPORTUNITY
Dog-friendly tourism continues to grow as more people choose to holiday within the UK and bring their pets with them. Operators who invest in facilities, thoughtful accommodation and memorable experiences are well placed to benefit from this expanding market.

Whether it’s offering practical amenities, welcoming pets in cafés and restaurants, or creating accommodation that balances comfort with durability, today’s most successful parks understand that catering for dogs is no longer a niche offering—it’s part of delivering an exceptional guest experience.

By embracing this trend and making dogs feel every bit as welcome as their owners, holiday parks can strengthen guest loyalty, encourage repeat bookings and ensure every family member enjoys a holiday worth remembering.

 

Company Contacts:

Glasdon Group
www.glasdon.com

Pinelog
www.pinelog.co.uk

Sir Woofchesters
www.sirwoofchesters.com

 

AWARD-WINNING Smytham Holiday Park combines outstanding cycling routes with facilities designed for guests travelling with dogs.

POLMANTER TOURING PARK TAKES GOLD AT VISITENGLAND AWARDS 2025

The 2025 VisitEngland Awards for Excellence celebrated the very best in UK tourism, with the coveted Camping, Glamping & Holiday Park of the Year category highlighting outstanding parks across the country. This year’s Gold winner was Polmanter Touring Park in Cornwall, with Rebecca and Phillip Osborne proudly accepting the award on stage at the Brighton Dome Corn Exchange.

Joining them were VisitEngland Advisory Board member Allan Lambert and compere Peter Hancock. Polmanter Touring Park has long been recognised for its exceptional customer service, welcoming atmosphere, and outstanding facilities. Its award-winning status reflects a commitment to quality, innovation, and creating memorable experiences for visitors.

The Osbornes’ dedication to both the park and the wider tourism community was evident in their heartfelt acceptance, with many praising their attention to detail and passion for the holiday park sector.

Silver was awarded to Mendip Basecamp in Somerset, a site known for its adventurous glamping offerings and family-friendly activities, while Bronze went to Hippersons Boatyard in Suffolk, which impressed judges with its combination of traditional charm and modern facilities.

The VisitEngland Awards for Excellence continue to showcase the innovation and dedication that make the UK holiday park and glamping sector one of the most competitive in Europe. Winning parks, like Polmanter, set the standard for service, quality, and guest experience, inspiring operators across the country to aim higher.

For holiday park professionals, the awards serve as a benchmark for excellence, proving that attention to detail, creative offerings, and a focus on visitor experience remain the keys to success in this growing and dynamic sector.

The awards serve as a benchmark for excellence, proving that attention to detail, creative offerings...

TOURISM TRENDS UNDER MICROSCOPE

TOURISM TRENDS UNDER MICROSCOPE

WELCOMING TOURISM minister Richard Lochhead (third from left) to the conference were BH&HPA (Scotland) director Keith Campbell, BH&HPA Scottish policy director Sarah Allanson, and director general of BH&HPA Debbie Walker

Delegates from holiday parks across Scotland gathered in Edinburgh this winter for their annual national conference. Held at Our Dynamic Earth, the event brought together senior figures from many of Scotland’s near 200 parks providing camping, caravan, luxury lodge and glamping holidays. Members of the British Holiday & Home Parks Association (Scotland), and guests heard from a line-up of guest speakers including Scotland’s Tourism Minister Richard Lochhead.

Welcomed to the conference by association Directors Keith Campbell and John Kirkaldy, the Minister said that parks were doing much to minimise their environmental impact: “Sustainability is at the heart of the Scottish Government’s tourism strategy, and I welcome the steps the holiday parks industry is taking to champion green getaways in order to help achieve our net zero ambitions.

“This year I have visited several parks to see how they work within their communities, and with other local businesses, to provide the best possible visitor experience. “These businesses – and the visitors to campsites, caravan and holiday parks - make a valuable contribution to our national and local economies,” said Mr Lochhead.

Earlier in autumn, Mr Lochhead visited Findhorn Bay Holiday Park on the Moray Firth where electricity is generated by wind turbines, supported by the grid using a green energy tariff. The minister, who was a guest of BH&HPA, made his own contribution to a greener future by planting a commemorative tree to mark what the park described its new series of eco-adventures.

GUEST SPEAKERS
The conference also heard from other guest speakers on a range of different topics impacting on park businesses, many of which in Scotland are long-established family enterprises. Subjects addressed included how parks can best formulate and implement a green energy strategy, and what holiday home manufacturers are doing to make their products more sustainable.

Tourism trends were also put under the microscope, along with an examination of how parks could continue to meet the ever-rising quality expectations of holiday park guests. Running parallel to the conference at Our Dynamic Earth was an exhibition featuring suppliers of goods and services to Scottish holiday parks.

Keith Campbell, owner of Highland Holidays with three parks in Tyndrum, Oban and Ben Nevis, said that in 2023 holiday parks had remained as popular as ever with families and couples. But he added that the industry was by no means complacent, and that parks continued to invest heavily is their businesses to ensure they provided world-class standards of hospitality.

An economic survey produced four years ago and currently being updated found that BH&HPA member- parks in Scotland are part of a sector generating £772 million of annual spending in mainly rural areas, and that the industry also helps sustain over 14,300 full-time jobs.

RELAX AND EXPLORE

RELAX AND EXPLORE

A tour of Pembrokeshire's Noble Court Holiday Park...

NOT JUST MEETING but exceeding visitor expectations.

With over 50 acres of landscape to explore, Noble Court Holiday Park is the perfect example of Celtic Holiday Park’s relax and explore ethos. Noble Court is one of three parks, owned by the Pendleton family since 2002, within the Celtic Holidays Group.

Owner Huw Pendleton says; “Over the years, the desire has been to improve the visitor experience and deliver something special.” He was recently recognised as the recipient of Hoseasons’ Outstanding Contribution to UK Tourism award at its 16th annual Owners Conference.

Celtic Holiday Parks offer an array of accommodation and guest experiences at Noble Court, from the prestigious Hampton lodges to luxurious three-bedroomed Spinney lodges complete with four poster beds, contemporary pods, and the unique Stargazer panoramic tents.

STAND OUT
Noble Court boasts the quirky restaurant Charlie’s Celtic Tavern, which has quickly become a popular venue amongst guests and locals as one of the best dining experiences in Pembrokeshire. Quirky design features, including a life-size giraffe, an upside-down cow hanging from the ceiling, and eye-catching artwork, create the impression of hotel-style facilities within a Holiday Park environment.

An outdoor swimming pool provides another feature for guests to enjoy on sunnier days, and the park is just a short walk to the adjacent boutique shopping town of Narberth. As a family-owned park, Huw Pendleton consistently concentrates on, and responds to, UK holiday guests’ ever-changing demands, providing hot tubs as a key addition across the park’s entire rental fleet and extending the range of dog-friendly units.

It’s a move that makes perfect sense when you consider the rising popularity of pet-friendly accommodation and the fact that pet bookings account for a third of all searches on the Hoseasons website.

This commitment to innovation led to Noble Court being recognised as Best Small Relax and Explore destination in Wales at Hoseasons’ 16th annual Diamond Awards last November. The awards are a celebration of the holiday parks, lodge resorts and boating locations in the company’s UK portfolio that have achieved the highest scores in independent customer satisfaction surveys.