4-5 November 2026 | NEC, Birmingham
LAND LEISURE & TOURISM SHOW RETURNS FOR 2026!

Discover the trends and innovations shaping the future of UK rural leisure and visitor economy The Land Leisure & Tourism Show is back, with the UK’s leading event for visitor attractions, holiday parks, experience providers and rural businesses returning to the NEC Birmingham on 4-5 November 2026.

Proudly hosted by Agriconnect, the show marks its fourteenth edition, bringing together thousands of industry professionals focused on creating unforgettable visitor experiences and driving business growth. Co-located with the Farm Business Innovation Show, it offers an even broader platform for growth, reflecting the increasing crossover between rural enterprise, tourism and leisure.

Designed for both established operators and new entrants, the show provides a powerful platform to explore innovative suppliers, gain expert insight, and discover the trends shaping the sector in 2026 and beyond, with practical solutions to help businesses build resilient, future-ready operations. As the UK visitor economy continues to grow, with VisitBritain reporting 43.6 million overseas visitors in 2025, standing out in a competitive market has never been more important.

The show offers access to the latest products, services and innovations shaping leisure, tourism and hospitality, with exhibitors including Walter Geering, ParcVu powered by Booking Experts, Creative Play, Beyonk, World of Rides and more. A key highlight is the extensive seminar programme, designed and produced by Cheryl Waterman, combining strategic thought leadership with practical, actionable guidance.

NEW FEATURES FOR 2026
Four brand-new features will enhance the visitor experience this year:

The Speakeasy Lounge: An intimate, immersive space where content, conversation and networking come together, hosting thought-provoking sessions in a more personal setting.

The Holiday Park Village: A fully immersive feature bringing a real-world holiday park environment to the show floor, letting visitors explore solutions in context.

The New Product Trail: A curated journey through the exhibition highlighting the latest innovations and trailblazing businesses.

The Start Up Hub: A dedicated space for emerging businesses of two years or less, showcasing fresh ideas and next- generation solutions.

The show delivers step-by-step guidance grounded in real case studies, targeted networking, and access to innovations that drive measurable commercial impact. Whether sourcing new suppliers, gaining expert advice, or staying ahead of industry trends, the Land Leisure & Tourism Show 2026 is the place to be.

UNLOCKING YOUR BUSINESS POTENTIAL

Looking forward to an unmissable event...

HOLIDAY PARK & RESORT INNOVATION visitors can explore showcases offering an extensive range of products and services.

If you’re eager to stay ahead in the industry and unlock the latest trends, innovations and strategies to take your business to new heights, then mark your calendar for November 15th and 16th and set your SAT NAV to Birmingham’s NEC! The countdown is on to Holiday Park & Resort Innovation, the UK’s premier event for holiday park and resort professionals at the NEC Birmingham this November 15th and 16th.

The event will once again run concurrently with three other shows – Farm Business Innovation, Family Attraction Expo, and Leisure Food & Beverage Expo. Together, the four shows form the largest event for businesses in the fields of land, leisure, and tourism.

Whether you’re a seasoned industry player, or exploring the idea of starting your own business, join Holiday Park Innovation to discover cutting-edge products, strategies and insights to stay ahead in the leisure, hospitality and tourism industry.

The 2023 event promises to be the best yet, with visitors getting the opportunity to explore exhibition space spanning two halls that showcases an extensive range of products and services essential for building successful holiday businesses, as well as getting valuable updates and inspiration from the show’s insightful speaker programme.

TOURISM SECTOR
With new innovations reshaping the UK tourism sector by improving the planning and booking process, enhancing customer experience, promoting sustainability, and providing valuable insights to businesses, technology is a key theme through the exhibition halls and seminar programme.

Immerse yourself in a world of pioneering innovation, with 420 exhibitors across the four shows showcasing tailored products and services designed to meet your unique needs.

Confirmed exhibitors include Swift – the UK’s largest manufacturer of touring caravans, motorhomes and holiday homes, Hoseasons, TouchWood Play, the British Holiday & Home Parks Association, Tiny House Pro, Creative Play, Dale Leisure Supplies, Cubicle Works, Clear Sky Safari Tents, Innovative Leisure, Volta Compliance and Go Low Carbon.

Every aspect of providing a first-class holiday experience will be covered – from planning consultancy and booking management software, to safari tents, outdoor play equipment and washroom solutions.

THE HOLIDAY PARK & RESORT Innovation event covers every aspect of providing a first-class holiday experience.

SEMINAR HIGHLIGHTS
The extensive seminar schedule across both days of the show features experts from a wide range of specialisms sharing top tips and advice for start-ups and existing businesses. Across both the Keynote Theatre programme – sponsored by Cottages.com and Hoseasons – and the Seminar Theatre - sponsored by Maxxton – you can hear from dozens of industry experts across 90 sessions.

Tom Clark is General Manager of Brit Stops, and will host a seminar at the show. “From a small family business and passion project, we have grown Brit Stops into an established and recognised brand within the motorhome industry. At the show we’ll share our focus on driving innovation and expansion at Brit Stops and supporting the next chapter of UK motorhome tourism.”

Gillian Hare and Brodie Farrow of Pitchup.com will reflect on post-pandemic trends. “Rather than representing a one-off peak, the pandemic kickstarted a legacy of outdoor holidaying that will continue to benefit the industry for years to come,” says Gillian. “We’ll talk about emerging trends and provide tips on how you can successfully ride the new wave of outdoor tourism, including case studies from those that have been there and done it.”

WITH LONGER OPENING TIMES this year, Holiday Park & Resort Innovation looks to be the best ever.

NEW ZONE
New for this year is ‘Great Taste of the Country’ a dedicated zone for independent food businesses which will feature live culinary demonstrations, providing an opportunity for businesses to showcase their products in action. The line-up includes popular food brands Hello Fresh, Devil’s Bridge Rum, and My Gyros.

Verity Hyland, Events Director for Agriconnect, said “As the UK tourism industry continues to thrive, many business owners are looking to invest in their businesses with new innovations and diversification options,” she said. “Holiday Park & Resort Innovation provides a unique platform to learn from a diverse range of experts, connect with like-minded rural entrepreneurs, and acquire actionable takeaways to enhance the profitability and sustainability of your business.”

With longer opening times this year from 9am to 5pm on day one and 9am to 4pm on day two, entry to Holiday Park & Resort Innovation, and the other three events, is free of charge.