SHOW TIME – LLT 2026

4-5 November 2026 | NEC, Birmingham
LAND LEISURE & TOURISM SHOW RETURNS FOR 2026!

Discover the trends and innovations shaping the future of UK rural leisure and visitor economy The Land Leisure & Tourism Show is back, with the UK’s leading event for visitor attractions, holiday parks, experience providers and rural businesses returning to the NEC Birmingham on 4-5 November 2026.

Proudly hosted by Agriconnect, the show marks its fourteenth edition, bringing together thousands of industry professionals focused on creating unforgettable visitor experiences and driving business growth. Co-located with the Farm Business Innovation Show, it offers an even broader platform for growth, reflecting the increasing crossover between rural enterprise, tourism and leisure.

Designed for both established operators and new entrants, the show provides a powerful platform to explore innovative suppliers, gain expert insight, and discover the trends shaping the sector in 2026 and beyond, with practical solutions to help businesses build resilient, future-ready operations. As the UK visitor economy continues to grow, with VisitBritain reporting 43.6 million overseas visitors in 2025, standing out in a competitive market has never been more important.

The show offers access to the latest products, services and innovations shaping leisure, tourism and hospitality, with exhibitors including Walter Geering, ParcVu powered by Booking Experts, Creative Play, Beyonk, World of Rides and more. A key highlight is the extensive seminar programme, designed and produced by Cheryl Waterman, combining strategic thought leadership with practical, actionable guidance.

NEW FEATURES FOR 2026
Four brand-new features will enhance the visitor experience this year:

The Speakeasy Lounge: An intimate, immersive space where content, conversation and networking come together, hosting thought-provoking sessions in a more personal setting.

The Holiday Park Village: A fully immersive feature bringing a real-world holiday park environment to the show floor, letting visitors explore solutions in context.

The New Product Trail: A curated journey through the exhibition highlighting the latest innovations and trailblazing businesses.

The Start Up Hub: A dedicated space for emerging businesses of two years or less, showcasing fresh ideas and next- generation solutions.

The show delivers step-by-step guidance grounded in real case studies, targeted networking, and access to innovations that drive measurable commercial impact. Whether sourcing new suppliers, gaining expert advice, or staying ahead of industry trends, the Land Leisure & Tourism Show 2026 is the place to be.

 

REGISTER FOR YOUR FREE TIKCET HERE

WHY EVERY DROP MATTERS THIS SUMMER

WITH HOTTER, drier summers becoming more common, Cistermiser is encouraging holiday park operators to reduce water waste and future-proof their businesses.

Fifty years after the record-breaking drought of 1976 prompted the creation of water-saving specialist Cistermiser, the company says the challenges that inspired its founding are no longer rare events – and holiday parks have an important role to play.

With another exceptionally hot and dry summer placing increasing pressure on UK water supplies, Cistermiser is encouraging operators of holiday parks, caravan parks, campsites and glamping destinations to look closely at how water is managed across their sites.

The message comes as climate experts warn that hotter, drier summers are becoming more common, while the Environment Agency has predicted England could face a daily water shortfall of around five billion litres by 2055 unless demand is reduced and new supplies are developed.

For holiday parks, where thousands of guests can use washrooms, shower blocks, toilets and leisure facilities every day during peak season, even small inefficiencies can quickly add up to significant water waste and rising utility bills. Richard Braid, Managing Director of Cistermiser and Keraflo, says water efficiency should become part of everyday site management rather than simply a response to drought.

“The summer of 1976 showed just how vulnerable our water supplies can be and inspired the creation of Cistermiser,” he says. “Today, we’re seeing similar conditions more frequently. Water efficiency needs to be built into the way commercial facilities are designed, upgraded and managed.”

Cistermiser’s range of infrared sensor controls, direct flush systems and intelligent urinal flushing products is designed to ensure water is used only when needed, helping reduce unnecessary consumption without compromising hygiene or the guest experience.

Alongside washroom controls, sister company Keraflo’s delayed-action float valve technology helps prevent overflows and unnecessary replenishment in cold water storage tanks, supporting more efficient water management across larger sites.

For holiday park owners investing in sustainability, reducing operating costs and preparing for increasingly unpredictable weather, Cistermiser believes improving water efficiency can deliver long-term benefits for both businesses and the environment.

As Britain marks 50 years since the drought that changed attitudes to water conservation, the company says the lessons learned then have never been more relevant for today’s visitor economy.

For more information on water-saving solutions and how Cistermiser can help, visit www.cistermiser.co.uk

EV CONCERNS STALL STAYCATION GROWTH

EV CONCERNS STALL STAYCATION GROWTH

BBC CAMERAS ZOOM in on Martin Cox at his Dorset holiday park, Highlands End

Fears that ‘range anxiety’ amongst electric vehicle owners could put the brakes on domestic tourism growth have been voiced by a major holiday parks operator. Martin Cox, whose family business owns five holiday parks in Dorset, is now calling on government to address the lack of charging points in many rural areas. Their absence, he said, could dissuade visitors from venturing too far into the countryside because of uncertainty about being able to top up their electric cars.

Martin’s concerns were featured in a recent BBC television report in which he warned that rural economies could suffer substantial losses of tourism revenue as a result. Martin was filmed at his company’s flagship holiday park of Highlands End in Bridport which has six EV chargers – the maximum that the local power supply can sustain. “We have up to 500 cars a night in summer, and it simply isn’t enough to meet demand,” he told BBC Politics South reporter Frankie Peck.

“Many will have driven upwards of two hundred miles to get here, and their vehicles will need re-charging before they go out the next day, but we simply haven’t the capacity. “There are only around 275 charging points throughout the whole of Dorset, so the available options are very limited. “Nobody wants to spend their holiday in a state of anxiety about their car coming to a halt, and just one bad experience could deter a family from making a repeat visit.

“In our five decades of operating holiday parks, we have never supplied petrol or diesel to our customers, but there is now an expectation that we will be able to charge their cars. “It changes the dynamics of our relationship with guests who, of course, we want to keep happy - but who we know are sometimes frustrated at not being able to plug in,” he said. As vice president of the British Holiday and Home Parks Association, Martin says that many of the body’s 2,500-plus holiday park members report similar problems.

They would like to help EV owners, he says, but the limited electrical supply capacity in their regions is a major hurdle to them installing additional, or even any, EV charging points. “I am fully sympathetic with the government’s aim to drive up EV usage and have done all we can at present to provide charging facilities,” said Martin, himself an electric car owner.

“However, until the electrical supply infrastructure is improved in many rural areas, some EV owners may think twice about taking a holiday too far from home. “This will produce serious consequences for the visitor economy, and the victims will be the many small businesses who rely on tourism spending to survive and sustain jobs,” said Martin. Martin’s family has owned parks in Dorset for over 50 years, and in 2022 Highlands End Holiday Park won the top gold accolade in the holiday park category of the South West Tourism Awards.

MANY ELECTRIC CAR OWNERS are reluctant to travel far from home, says Martin Cox