guest experiences

MAKING WAVES

Posted on August 3, 2026

ADVENTURE AWAITS on Ustigate Waterplay’s Vortex Elevations™ pirate ship, where imaginative aquatic play helps holiday parks create unforgettable family memories.

Why swimming pools remain a vital investment for holiday parks...

Creating memorable guest experiences is essential for holiday parks seeking to attract new visitors and encourage repeat bookings. While accommodation and entertainment remain important, high-quality swimming pools consistently rank among the most valued facilities for families.

Heated indoor pools extend the season by providing year-round recreation, while outdoor pools and splash attractions become focal points during warmer months. Freshwater Beach Holiday Park in Dorset, for example, promotes its heated pools as one of its key family attractions.

Swimming pools offer benefits beyond recreation. They provide spaces where families can relax, exercise and spend quality time together while helping parks strengthen their competitive position and encourage repeat visits. Well-designed aquatic facilities become destination attractions in their own right.

RECENTLY REFURBISHED, the Cascades Tropical Adventure Pool is one of Ruda Holiday Park’s standout family attractions.

DESIGNING SAFE, EFFICIENT AQUATIC FACILITIES
Successful pool design prioritises safety, accessibility and efficient guest flow. Clear lifeguard visibility, well-planned circulation between pools and changing areas, and inclusive layouts all contribute to an enjoyable visitor experience.

Operating a swimming pool also requires robust management. Water quality should be maintained in line with PWTAG guidance through regular monitoring of disinfectant levels, pH and filtration.

Operators should have a Pool Safety Operating Procedure (PSOP), suitable risk assessments and appropriately qualified lifeguards where required. Pool covers also improve efficiency by retaining heat and reducing debris, helping lower maintenance costs.

INTERACTIVE WATER FEATURES create safe, engaging environments where families can play together.

CREATING VALUE THROUGH AQUATIC PLAY
Modern guests increasingly expect more than a traditional swimming pool. Interactive water play, sensory features and exciting attractions appeal to a wide range of ages while encouraging confidence in the water.

Multi-level play structures such as Vortex Elevations™ transform pools into immersive play environments with climbing elements, sprays, tipping buckets and interactive features. Their greatest advantage is the ability to entertain large numbers of guests within a compact footprint while offering activities suitable for toddlers through to older children.

This allows families with children of different ages to enjoy the attraction together, enhancing the holiday experience.

SEARLES LEISURE RESORT In Hunstanton, Norfolk, is proud of its excellent swimming pool facilities.

THE ENDURING APPEAL OF WATERSLIDES
Flumes remain among the most popular attractions in any swimming facility. Their combination of excitement, adventure and friendly competition makes them particularly attractive to families and teenagers.

Working with wiegand.waterrides, Ustigate Waterplay designs and installs stainless steel and fibreglass waterslides that meet European safety standards while incorporating engaging features and interactive elements. Adding a modern flume can significantly increase the appeal of a holiday park’s aquatic offering.

AWARD-WINNING LADRAM BAY Holiday Park creates unforgettable holiday memories with its family-focused pool and splash facilities

INCLUSIVE SPLASH PADS
Splash pads provide an accessible, inclusive water play experience for guests of all ages and abilities. Barrier-free access, ground-level play features and interactive water effects enable children, parents, grandparents and wheelchair users to enjoy the attraction together.

Unlike conventional pools, splash pads operate without standing water, reducing drowning risk and, subject to site-specific risk assessments and operating procedures, removing the need for lifeguard supervision. They also require less water than traditional pools.

Smaller installations may use flow-through systems that allow water to be reused for irrigation, while larger sites can benefit from recirculation systems that treat and recycle water in line with PWTAG guidance. Through its long-standing partnership with Vortex International, Ustigate Waterplay offers more than 150 Splashpad® products, enabling bespoke aquatic play areas tailored to each holiday park.

“Our aim has always been to create amazing memories with first-class facilities, and I think our splash zone comes right up to the mark!”

FRESHWATER BEACH HOLIDAY PARK
Freshwater Beach Holiday Park recently transformed its aquatic facilities by replacing a single-lane waterslide with a three-lane racer flume and installing a Vortex Elevations™ play structure featuring climbing activities, spray bars, cascading water effects and a tipping bucket.

Swimming Pool Manager Tristan Brookes commented: “Working with Ustigate Waterplay has been an absolute pleasure from start to finish. Their team was professional, efficient and flexible throughout the project, delivering outstanding results that exceeded expectations in both aesthetics and functionality.”

The redevelopment demonstrates how modernising existing facilities can broaden appeal across different age groups while encouraging longer stays and repeat use.

USTIGATE WATERPLAY supplies waterslides that remain among the most popular holiday park attractions, combining excitement, adventure and family fun.

LADRAM BAY HOLIDAY PARK
Award-winning Ladram Bay combines a heated indoor swimming pool with interactive splash features and seasonal outdoor water play, providing year-round aquatic entertainment for families.

Director Zoe House said: “Our aim has always been to create amazing memories with first-class facilities, and I think our splash zone comes right up to the mark!”

AWARD-WINNING LADRAM BAY Holiday Park creates unforgettable holiday memories with its family-focused pool and splash facilities

LOOKING AHEAD
Swimming pools remain one of the strongest investments available to holiday park operators. When complemented by aquatic play structures, waterslides and splash pads, they become destination experiences that appeal to guests of all ages.

Projects at Freshwater Beach and Ladram Bay demonstrate how thoughtful investment in water play can enhance guest satisfaction, differentiate parks in a competitive market and create memorable family experiences that encourage visitors to return year after year.

Freshwater Beach Holiday Park
www.freshwaterbeach.co.uk

Ladram Holiday Park
www.ladrambay.co.uk

Ruda Holiday Park
www.johnfowlerholidays.com/devon-holiday-park/ruda-holiday-park

Searles Holiday Park
www.searles.co.uk

Ustigate Waterplay
www.ustigatewaterplay.co.uk

FRESHWATER BEACH HOLIDAY PARK’S upgraded aquatic facilities, developed with Ustigate Waterplay, demonstrate how investment in water play can create memorable guest experiences for all ages.

SMARTER PARKS, HAPPIER GUESTS

Posted on August 3, 2026

AI IS BECOMING A VALUABLE business tool, supporting everything from booking management to customer service.

Why AI and mobile technology are becoming essential tools for holiday parks, caravan sites, campsites and glamping destinations...

Artificial Intelligence (AI) and mobile apps are no longer futuristic concepts—they’re becoming essential business tools for holiday parks, caravan parks, camping and glamping sites across the UK. Whether it’s streamlining bookings, improving guest communication, or helping staff work more efficiently, technology is transforming the way parks operate while enhancing the guest experience.

Today’s holidaymakers expect convenience at every stage of their stay. From booking online and checking activity schedules to receiving instant updates during their holiday, digital technology has become part of everyday life.

At the same time, park operators face ongoing challenges including staffing pressures, rising operating costs and increasing customer expectations. AI and smart apps are helping bridge that gap.

Rather than replacing people, the best technology works alongside your team, removing repetitive tasks and allowing staff to focus on delivering outstanding customer service. From reception to maintenance, entertainment to marketing, digital tools are making parks more efficient while creating smoother guest journeys.

AI BEHIND THE SCENES
Many operators assume AI is all about chatbots or robots answering customer enquiries. In reality, some of the biggest benefits happen behind the scenes, improving systems that guests may never even notice but certainly appreciate.

Booking management, payment processing, channel management and automated workflows are all areas where AI is making a significant impact. Faster processes reduce manual administration, minimise errors and improve the overall efficiency of park operations.

AI IS CHANGING THE GAME — THE TRICK IS ADDING VALUE SAFELY
AI Is Changing the Game — The Trick Is Adding Value Safely Artificial intelligence is transforming holiday-park technology at pace, and it is genuinely exciting to watch. But for operators the real question is no longer whether to use AI — it is how to add value safely, with the end customer kept firmly in focus rather than chasing the technology for its own sake.

Some of the biggest gains happen out of sight. At GemaPark, AI already helps us build new features faster and resolve technical support queries more quickly. It also speeds up the way we connect to third-party providers — the behind-the-scenes plumbing that lets a booking system do far more for a park.

Recent additions show what that delivers in practice: Clover terminal payments, so guests can pay online, at reception or out on the park; a deeper Stripe integration that brings better payment terms; and full two-way synchronisation with Pitchup, so availability and bookings stay aligned across channels without double-handling.

Attention is increasingly turning to guest-facing systems, and that is where care matters most. New tools should be evaluated in your own environment, not adopted on trust. The goal is genuine end-to-end process support — not simply routing more tasks back to an already-stretched reception team.

TODAY’S HOLIDAYMAKERS EXPECT instant access to information—mobile apps help parks meet those expectations.

It pays to be honest about what AI can and cannot yet do, and to introduce it only where it removes workload rather than quietly adding to it. Search is changing too. Traditional SEO is giving way to AEO — answer engine optimisation — as AI-driven search returns direct answers rather than lists of links. One common response is to lean on the big online travel agents for visibility.

The catch is that you must play by each platform’s rules and remain exposed to their policy shifts — Google Hotels, for example, requires accommodation to have a roof, so is useful for statics and pods, but not for touring pitches. The sensible hedge is a full-functionality PMS that gives you your own online booking engine alongside broad, flexible integrations.

Data security is another aspect of safety, and reputable providers adopt strong measures to ensure cybersecurity is taken seriously and that guest and payment information stays protected. GemaPark follows security best practice and connects to a wide range of OTAs, including through Wubook, so no single platform’s rule change can strand you.

AI will only do more from here, and it is changing fast. The parks that benefit most will be those that adopt it deliberately, keep the end customer at the centre, and use it where it genuinely helps. That is the approach we are committed to: harnessing AI where it adds real value — safely.

A BRANDED MOBILE APP puts essential park
information, entertainment schedules and local
attractions at guests’ fingertips.

APPS PUT INFORMATION IN EVERY GUEST’S POCKET
While AI often works in the background, guest apps are highly visible and increasingly expected. A well-designed park app acts as a digital concierge, giving visitors instant access to everything they need throughout their stay.

Rather than queuing at reception to ask when the pool opens, where tonight’s entertainment is taking place or what time the restaurant serves breakfast, guests can simply open an app. This not only improves convenience but also significantly reduces repetitive enquiries, freeing staff to spend more time providing personal service.

App My Community helps UK holiday parks deliver a better guest experience while making day-to-day communication easier for park operators. Your fully branded mobile app becomes the central hub for everything your guests need before, during, and after their stay.

Guests can quickly view entertainment schedules, activities, events, opening times, interactive park maps, food and beverage menus, local attractions, and important park information—all from their mobile phone. Instant push notifications allow your team to communicate weather updates, activity changes, emergency information, special offers, and last-minute announcements in seconds.

GEMAPARK IS HARNESSING AI to help holiday parks streamline operations, improve bookings and deliver better guest experiences.

By providing guests with easy access to information, your reception team spends less time answering repetitive questions and more time delivering exceptional customer service. The app also helps guests discover more of what your park has to offer, increasing participation in activities, promoting on-site facilities, and enhancing the overall holiday experience.

Every app is custom-branded with your park’s logo, colours, and content, creating a professional digital experience that reflects your brand. Features can include event calendars, interactive GPS maps, digital forms, maintenance requests, staff resources, in-app purchases, loyalty programmes, QR code integration, and local business promotions.

Whether you operate a single holiday park or manage multiple locations, App My Community provides an easy-to-manage communication platform through an intuitive online administration portal. Updates can be published instantly without requiring guests to download a new version of the app. Today’s holidaymakers expect convenient access to information from their mobile devices.

App My Community helps UK holiday parks meet those expectations while improving guest satisfaction, streamlining operations, and strengthening communication across every stage of the guest journey. From arrival to departure, your guests have everything they need in one convenient place, helping create memorable stays that encourage repeat visits and positive reviews.

ECHNOLOGY CONTINUES TO RESHAPE the holiday park sector, helping businesses work smarter while enhancing customer satisfaction.

LOOKING AHEAD
Technology will continue to evolve rapidly, but the most successful holiday parks won’t necessarily be those with the newest gadgets—they’ll be the ones that adopt technology with a clear purpose. AI and mobile apps are proving their worth by reducing workloads, improving communication and delivering better guest experiences without losing the personal touch that makes holiday parks so popular.

For operators considering their next investment, the focus should remain on practical solutions that improve efficiency while supporting staff and delighting guests. Used thoughtfully, AI and apps are becoming valuable partners in creating smarter operations, happier teams and memorable holidays.

GemaPark
www.gemapark.co.uk

App My Community
www.appmycommunity.com

THE PERFECT ESCAPE FOR YOUR HOLIDAY PARK

Posted on July 31, 2026

THE PERFECT ESCAPE FOR YOUR HOLIDAY PARK

Enhance your holiday park with a luxury fibreglass pool or premium hot tub from My Pool Direct.

Designed to add relaxation, value and unforgettable guest experiences, our compact fibreglass pools and high-quality hot tubs are ideal for holiday parks of all sizes.

As a UK-owned and operated company, we offer fast delivery, expert advice and reliable after-sales support to help you create the perfect leisure space.

MY Pool Direct
01268 710 425
https://b2b.mypooldirect.com

KEEP YOUR PARK LOOKING ITS BEST

Posted on July 31, 2026

KEEP YOUR PARK LOOKING ITS BEST

First impressions matter, and immaculate grounds help create memorable guest experiences.

The Grillo FD Range is designed to keep holiday parks, caravan parks and campsites looking their best with exceptional cut-and-collect performance, powerful low-emission engines and outstanding operator comfort.

From open green spaces to tree-lined pitches, Grillo’s versatile rotary and flail deck options deliver a clean, professional finish while efficiently collecting clippings, helping maintain attractive, welcoming landscapes throughout the busiest season.

Grillo Agrigarden Ltd
01889 569149
www.grilloagrigarden.co.uk

SMARTER GUEST EXPERIENCES

Posted on July 31, 2026

SMARTER GUEST EXPERIENCES

App My Community helps holiday parks, campgrounds, RV resorts, and tourism destinations enhance guest experiences through fully branded mobile apps.

From entertainment schedules and interactive maps to instant push notifications and local attraction guides, everything guests need is available in one convenient place.

The platform streamlines communication, reduces reception enquiries, and increases engagement across your park.

Customisable, easy to manage, and built for growth, App My Community helps create memorable guest experiences.

App My Community
bobby@appmycommunity.com
www.appmycommunity.com

HOLME VALLEY CROWNED CAMPSITE OF THE YEAR 2026 AT PRESTIGIOUS INDUSTRY AWARDS

Posted on May 5, 2026

NAOMI HUMPHREYS and her husband Ben receive their award from Out & About Live.

Holme Valley Caravan and Camping Park in West Yorkshire has been voted Campsite of the Year 2026 by readers of Out & About Live, beating hundreds of UK parks in a national poll. The family-run park, on the edge of the Peak District near Holmfirth, was praised for its high-quality facilities, welcoming atmosphere, and tranquil setting.

Visitors highlighted the park’s abundant wildlife, including resident and visiting birds around its scenic lake. Sustainability has long been a priority for the Peaker family, with habitats created throughout the 16- acre grounds and successive top-level David Bellamy Conservation Awards.

Naomi Humphreys, who runs the park with her husband Ben, said the accolade was “both proud and humbling,” noting the key role of the park team in delivering excellent guest experiences. Holme Valley offers a mix of camping pitches and glamping accommodation, adventure golf, play areas, and a convenience store with local produce, attracting visitors from across the UK and Europe.

www.holmevalleycamping.com

THE UK’S TOP CAMPING AND GLAMPING SITES

Posted on February 10, 2026

The AA Caravan & Camping Awards 2025–26 have once again set the benchmark for excellence across the UK’s camping, glamping and holiday park sector, recognising operators that are raising standards, innovating sustainably and delivering memorable guest experiences at a time when demand for high-quality outdoor stays shows no sign of slowing.

This year’s awards celebrate 13 standout sites across the UK, from coastal touring parks and woodland retreats to luxury glamping destinations, all selected following rigorous inspections by the AA’s expert team. Together, the winners reflect a sector that continues to evolve – balancing affordability with premium touches, and environmental responsibility with commercial success.

At the top of the honours list, St Helens in the Park, North Yorkshire, was named AA Campsite of the Year for England and crowned Overall Winner. The park impressed inspectors with its exceptional facilities, immaculate presentation and consistently high levels of customer satisfaction.

Set within a mature, landscaped environment, St Helens in the Park exemplifies how traditional camping and touring can be elevated through thoughtful design, attentive management and a strong sense of place. The accolade reinforces North Yorkshire’s position as a powerhouse for domestic tourism and highlights how well-run parks can thrive by focusing on quality, community and repeat custom rather than scale alone.

Elsewhere, the AA Glamping Site of the Year title went to Camp de Rêves in Guernsey, Channel Islands. The award recognises the site’s ability to deliver a high-end glamping experience while remaining rooted in its natural surroundings.

WHITEFIELD FOREST Touring Park, Isle of Wight – awarded AA Campsite of the Year for South East England

With demand for glamping continuing to grow among couples and families seeking comfort without compromising on the outdoors, Camp de Rêves stands as an example of how design-led accommodation and strong storytelling can differentiate a destination in a competitive market. Sustainability also took centre stage, with The Quiet Site in Cumbria awarded AA Sustainable Park of the Year.

Long regarded as a pioneer in environmentally responsible tourism, The Quiet Site continues to demonstrate that sustainability and commercial viability are not mutually exclusive. From renewable energy initiatives to waste reduction and nature-first planning, the park shows how long-term investment in green practices can enhance guest appeal while future-proofing the business.

The national campsite winners further highlight the geographic and operational diversity of the sector. Whitefield Forest Touring Park on the Isle of Wight and Old Hall Caravan Park in Lancashire were both recognised as National AA Campsites of the Year, reflecting excellence in customer experience, facilities and location.

Whitefield Forest’s woodland setting and strong connection to the island’s tourism offer underline the value of destination-led marketing, while Old Hall Caravan Park demonstrates how well-established touring parks can continue to evolve and compete through ongoing investment and attention to detail. Regional winners across England also showcased the strength of local operators.

Parks such as Love2Stay Shrewsbury (Heart of England), Alders Caravan Park (North East England) and Treloy Touring Park (South West England) illustrate how tailored offerings – from activity-led stays to peaceful rural escapes – can meet the varied expectations of today’s campers and tourers. Beyond the headline winners, the awards also recognised progress and adaptability within the industry.

HOPTON HOLIDAY VILLAGE, Norfolk – awarded AA Holiday Park of the Year, highlighting excellence in large-scale holiday park operations.

Eye Kettleby Lakes in Leicestershire took home AA Most Improved Campsite of the Year, highlighting the impact of targeted upgrades and responsive management. Hallsdown Farm Touring Park in Devon was named AA Small Campsite of the Year, proving that smaller operations can compete at the highest level through personal service and a clear identity.

Meanwhile, Hopton Holiday Village in Norfolk received AA Holiday Park of the Year, underlining the continued relevance of larger holiday villages within the wider outdoor accommodation landscape. With strong entertainment offerings, accommodation choice and coastal appeal, the park demonstrates how holiday parks can successfully cater to multi-generational audiences while maintaining quality standards.

Hosting the awards, Simon Numphud, Managing Director at AA Media, noted that British camping and caravan parks are “more inspiring than ever,” offering everything from peaceful rural retreats to dramatic coastal locations. His comments reflect a broader industry reality: guests increasingly expect more than just a pitch or pod – they are seeking experiences, authenticity and reassurance around quality.

All award winners are featured in the 58th edition of the AA Caravan & Camping Guide, reinforcing the continued importance of trusted third-party endorsements in influencing booking decisions. For park operators, recognition from the AA remains a valuable marketing asset, supporting both direct bookings and wider destination visibility.

As the sector looks ahead to the 2026 season, this year’s winners provide a clear snapshot of where the industry is heading: towards higher standards, stronger sustainability credentials and guest experiences that turn first-time visitors into loyal advocates. For holiday park owners and operators, the message is clear – investment in quality, people and purpose continues to pay dividends.

SCOTLAND’S TOP CAMPSITE IN 2025

Posted on July 31, 2025

FIVE-STAR VIEWS TOWARDS the Firth of Forth and Arthur’s Seat from Drummohr Camping and Glamping site.

Drummohr Camping and Glamping Site near Edinburgh has been crowned Scotland’s Camping Site of the Year at the 2025 Scottish Hospitality Awards, adding to a growing list of national accolades. The AA five-star site, located in Musselburgh on the shores of the Firth of Forth, beat strong competition across the country to claim the title at a black-tie ceremony in Glasgow.

It follows two major wins in 2024, including Campsite of the Year in the Camping Awards and top site in Scotland via Pitchup.com. “We’re absolutely delighted,” said site manager Angie Purves. “This reflects our whole team’s passion and dedication to delivering exceptional guest experiences. We also take pride in supporting local attractions and events, offering that extra level of service that makes Drummohr stand out.”

Owned by WCF Ltd, Drummohr features luxury lodges with hot tubs, themed glamping pods, family bothies, and touring pitches—all with electric. The family-and dog-friendly site boasts underfloor heated facilities, scenic dog walks, and excellent transport links into Edinburgh. Drummohr is open year-round and sits close to East Lothian’s beaches, golf courses, and the John Muir Way, making it a prime destination for both relaxation and adventure.

HIGHLAND HOLIDAYS

Posted on July 31, 2025

Highland Holidays prides itself on delivering unforgettable holidays in the most iconic and beautiful parts of Scotland. Led by the Campbell family, with Andrew and Emily at its helm, Highland Holidays operates three holiday parks across the Scottish Highlands and Argyll: Ben Nevis Holiday Park situated close to Fort William, Oban Holiday Park on the scenic west coast, and Tyndrum Holiday Park, nestled in the heart of the Highlands.

Ben Nevis Holiday Park opened in 2020, shortly before the world faced its first lockdown. Undeterred, the Campbell family used the time wisely to set about transforming the park into a contemporary and quality destination that offers its guests exceptional access to the incredible beauty of the Scottish Highlands.

Ben Nevis Holiday Park is just ten minutes away from the Outdoor Capital of the UK, Fort William. With a location literally in the foothills of Ben Nevis itself, hikers and outdoor adventurers would be hard pressed to find a better basecamp for a holiday. The broad choice of accommodation with 15 accommodation types means that the park has wide appeal.

Guests can choose from standard and hot tub lodges, caravans, camping pods, as well as touring and camping pitches. Common across all accommodation types are the spectacular mountain views! In 2023 & 2024, Ben Nevis Holiday Park won the Hoseasons Diamond Award for ‘Relax and Explore – Scotland’.

HIGHLAND HOLIDAYS aim to create an authentic Scottish experience for their guests.

The park has been widely praised for the high quality of its accommodation and outstanding guest satisfaction. “Being a family-owned, independent group deeply rooted in the Scottish Highlands gives us a unique advantage,” explains Andrew Campbell, Director.

“We truly understand the local landscape and culture, and we use that insight to craft truly memorable guest experiences. We’ve turned potential challenges into opportunities - for example, the growing demand for diverse accommodation has led us to expand our offerings, from spacious hot tub lodges to rugged camping pods, catering to both comfort-seeking travellers and adventure lovers.”

In 2022, the Campbell family acquired Tyndrum Holiday Park (formerly Pinetrees Caravan Park) and set about modernising it. Positioned on the West Highland Way, this park primarily offers holiday and short-stay accommodation for walkers and road trippers, with 11 different accommodation types on offer.

The park’s location is the perfect stopover for those travelling through to Glencoe, Oban or the Scottish islands, but its stunning setting also makes it ideal for a longer stay. The hot tub pods are a standout feature, offering guests a luxurious glamping experience in a picturesque Highland setting. Holiday home ownership is also on offer with a range of modern lodges and caravans available.

BEN NEVIS HOLIDAY PARK has an outstanding location in the foothills of Ben Nevis itself

A mix of holiday rental accommodation and holiday home ownership is also on offer at Highland Holidays’ most recent investment – Oban Holiday Park (previously known as Gallanach Caravan & Camping Park), which opened in July 2023. This stunning park has a prime location on the scenic west coast, overlooking the Isle of Kerrera and Oban Bay.

Oban Holiday Park offers an impressive 16 different accommodation types but there is a focus on providing high-specification lodge experiences. “We introduced luxury waterfront hot tub lodges at Oban,” explains Andrew Campbell. “Now the primary accommodation on the park, these lodges offer front- row views of the sea, stylish interiors, spacious decking with a private hot tub, and direct access to some of Scotland’s most stunning sunsets - perfect for couples or small groups seeking comfort, relaxation, and a view.”

Another new development on the park is a series of four-bedroom hot tub lodges. Recently introduced, these spacious, premium lodges are ideal for families or groups. Featuring modern interiors, open-plan living areas, private hot tubs, and outdoor decking, the new lodges offer a high-end retreat in a coastal setting.

Holiday home buyers can choose from a selection of stylish new lodges and static caravans. Ownership at Oban offers the opportunity to return time and again to a personal coastal retreat in one of Scotland’s most scenic locations, with the option to sublet when not in use. More exciting new additions at Oban Holiday Park are in the plans for the coming years.

LUXURY WATERFRONT Hot Tub Lodges offer front-row views of the sea and stunning sunsets

The holiday parks business comes with its fair share of challenges – from changing guest expectations to increased competition and the need for sustainable tourism. Highland Holidays has responded by staying true to their core strengths while continuously evolving to meet modern demands. Their business model hinges on quality informing every aspect of the guest experience, as well as a keen understanding of what modern holidaymakers seek.

Each park is pet-friendly, family-friendly, and designed to offer both adventure and relaxation in equal measure. “With multiple parks, our focus is on maintaining consistently high standards across every touchpoint,” explains Andrew Campbell.

“We aim to create memories that last a lifetime through exceptional customer service, carefully selected park locations in stunning natural surroundings, and a range of high-quality amenities and accommodation to suit every guest.” There’s more than a nod to sustainability and seamless integration with those stunning surroundings too.

TOURING AND CAMPING options are also available at Oban Holiday Park.

Oban Holiday Park gets its water supply from nearby hillside springs, making it a particularly environmentally friendly choice. Tyndrum Holiday Park is surrounded by pine forests, home to a variety of wildlife, and offers a children’s quiz to encourage early adoption of eco-responsibilities.

At Ben Nevis Holiday Park, Campbell’s Café serves meals made with locally sourced ingredients, giving visitors a chance to enjoy delicious native Scottish cuisine. Through Highland Holidays, the Campbells are particularly proud to present an authentic Scottish experience for their guests, set against breath-taking landscapes and rich cultural heritage.

“With travellers now prioritising flexibility, pet-friendliness, and multi-generational appeal, we’ve designed our parks to be inclusive and adaptable,” says Andrew Campbell. “Highland Holidays embodies the spirit of togetherness. As a family-run business we truly recognise the importance of family time and the joy of shared experiences. Our mission is to offer our guests unforgettable family holidays in Scotland.”

Highland Holidays
0333 188 1930
www.highlandholdiays.com

ELEVATE YOUR BUSINESS AT LLT

Posted on July 31, 2025

The Land Leisure & Tourism Show is the UK’s largest event dedicated to holiday parks, leisure, attractions, and rural businesses. The show provides a creative space where you can gather ideas and learn from other experts in the field.

Whether you’re an established industry professional seeking fresh concepts or a newcomer looking to maximise your land’s potential, this event provides a unique platform for networking, learning, and innovation.

This year’s show offers an unmissable opportunity to explore the latest trends, connect with leading suppliers, and discover innovative solutions to enhance your business. Plus, with the Farm Business Innovation Show running alongside, farmers and landowners can access even more expert guidance on diversification and land optimisation.

For 2025, we’re placing an even stronger emphasis on hospitality offerings, helping holiday park operators and rural businesses expand their services and increase profitability. Expect tailored insights into enhancing guest experiences, adding premium facilities, and implementing effective marketing strategies to drive success.

Whether you’re looking to source new products, gain expert advice, or network with industry leaders, the Land Leisure & Tourism Show is the must-attend event to take your business to the next level. Join us on 5-6 November 2025 at the NEC Birmingham and be part of the UK’s most influential event for the tourism sector. Scan the QR code to register for your free ticket today.

The Land Leisure & Tourism Show
www.lltshow.com

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