must-attend event

LAND LEISURE & TOURISM SHOW REVIEW

Posted on February 10, 2026

We Look Back at the Land Leisure & Tourism Show 2025...

The Land Leisure & Tourism Show returned in November 2025, welcoming thousands of visitors from across the holiday park, attraction, resort, farm business and wider hospitality and tourism sectors. Across two busy days, the show once again proved itself to be a key industry meeting point, bringing together forward-thinking operators keen to explore new ideas, discover practical solutions and gain insight from experts shaping the future of leisure.

With more than 250 exhibitors on the show floor, the event showcased a diverse mix of products and services. Global brands such as Mars Wrigley sat alongside established sector suppliers including Gemapark, leading online booking systems specialist, Outdoor Living Hot Tubs and PIB Insurance Brokers.

Attendees were able to explore everything from interior furnishings and landscaping equipment to booking systems, guest experience technology and high-impact entertainment attractions. Alongside the exhibition, a packed programme of seminars, workshops and panel discussions provided valuable insight into the trends, challenges and opportunities facing today’s leisure and tourism operators.

The show was officially opened by Geoffrey Smith, CEO of Meadow Bay Villages, whose keynote set the tone for the event. Smith highlighted the importance of innovation rooted in a deep understanding of the guest. “If you can make the park compelling, an experience that feels like an escape, then why wouldn’t people keep coming back?” he said.

OUR OWN BETH CONNOR was at the event distributing the latest issue of Holiday Park Scene Magazine.

He encouraged operators to focus on the fundamentals: understanding who their customers are, creating a welcoming environment, serving great food and providing opportunities for people to spend time together. Efficiency, Smith stressed, should always be tied to guest value. Wellness tourism was another recurring theme.

Simon Wright, Managing Director of Walter Geering, reminded audiences that wellbeing begins the moment guests arrive. “True wellness starts with how you feel when you arrive at your destination. It’s not an add-on – it sets the tone for the entire stay,” he explained. Branding and authenticity also took centre stage.

Derry Green, Founder of Secret Garden Glamping, noted that guests remember experiences rather than aesthetics, while Natalie Green, Head of Performance Media at Sykes, emphasised the importance of trust and storytelling in building meaningful brand connections. Operational resilience was explored by James Sinclair, Founder and CEO of Fabadousa, who spoke candidly about managing seasonality and cash flow.

Event specialist Sam Beech of Laughing Bulldog Events closed with practical advice on creating standout experiences, from competitor research to influencer partnerships. With its blend of innovation, insight and collaboration, the 2025 Land Leisure & Tourism Show once again reinforced its status as a must-attend event. The show will return in 2026, promising even more exhibitors, expertise and opportunities for operators to thrive.

Please pre-register to join us again in 2026 to explore the future of land, leisure, and tourism.
Land Leisure & Tourism Show 2026
www.lltshow.com/pre-register-2026

THE UK’S BIGGEST TOURISM & LEISURE EVENT RETURNS

Posted on November 4, 2025

Taking place on 5-6 November 2025, NEC Birmingham...

The Land Leisure & Tourism Show is the UK’s largest event dedicated to holiday parks, leisure, attractions and rural businesses. Welcoming over 400 exhibitors and thousands of visitors, the show provides a creative space where you can gather ideas and learn from other experts in the field.

Whether you’re an established industry professional seeking fresh concepts or a newcomer looking to maximise your land’s potential, this event provides a unique platform for networking, learning, and innovation.

A HUB FOR INDUSTRY GROWTH AND INSPIRATION
This year’s show brings together three sectors under one roof, Holiday Parks, Family Attractions and Resorts, and Hospitality, creating an unmissable opportunity to explore the latest trends, connect with leading suppliers, and discover innovative solutions to enhance your business.

Plus with the Farm Business Innovation Show running alongside, farmers and landowners can access even more expert guidance on diversification and land optimisation.

EXPERT-LED SEMINARS & INDUSTRY ROUNDTABLES
Gain valuable insights from industry experts through a packed schedule of seminars, workshops, and discussion panels. The show’s keynote, Geoffrey Smith, CEO of Meadow Bay Villages, will open with a fresh perspective on the UK holiday park sector, rethinking the holiday experience through innovation and investment.

Expect thought-provoking discussions, covering key issues, trends, and opportunities that will shape the future of land, leisure, and tourism. This unique platform provides both professionals and newcomers in the industry the opportunity to network, learn and explore new opportunities.

Gain valuable insights from industry experts through a packed schedule of seminars, workshops, and discussion panels.

NEW FOCUS ON HOSPITALITY & VALUE-ADDED SERVICES
For 2025, we’re placing an even stronger emphasis on hospitality offerings, helping holiday park operators and rural businesses expand their services and increase profitability.

Expect tailored insights into enhancing guest experiences, adding premium facilities, and implementing effective marketing strategies to drive success.

YOUR OPPORTUNITY TO CONNECT & GROW
Whether you’re looking to source new products, gain expert advice, or network with industry leaders, the Land Leisure & Tourism Show is the must- attend event to take your business to the next level.

Join us on 5-6 November 2025 at NEC Birmingham and be part of the UK’s most influential event for the tourism sector.
Scan the QR code to register for your free ticket today!

SPEAKERS NOT TO MISS!

MEADOW BAY VILLAGES REIMAGINING THE UK HOLIDAY PARK EXPERIENCE
05 Nov 2025 @ 10:00 - 10:30
Land, Leisure & Tourism Theatre

Geoffrey Smith, CEO of Meadow Bay Villages, opens the Land Leisure Tourism Show with a fresh perspective on the UK holiday park sector.

Discover how Meadow Bay is rethinking the holiday experience through innovation and investment and explore the opportunities shaping the future of holiday parks and rural leisure.

THE REAL COST OF ENERGY METERING - HEAR FROM PARKS WHO HAVE MADE THE SWITCH
05 Nov 2025 @ 10:00 - 10:30
Land, Leisure & Tourism Theatre

Join industry leaders and park owners as they share their real experiences with energy metering.

From reducing costs to improving guest satisfaction, hear first-hand what works, what doesn’t, and how.

HOW GULLIVER’S WORLD IS SHAPING TOMORROW’S ATTRACTIONS - JULIE DALTON, MANAGING DIRECTOR - GULLIVER’S THEME PARK RESORTS
06 Nov 2025 @ 10:00 - 10:30
Land, Leisure & Tourism Theatre

In this opening address, Julie Dalton, Managing Director of Gulliver’s Theme Parks and Resorts group, which includes Gulliver’s World, shares the journey of the independent, family-run theme park group as it adapts to shifting visitor expectations and industry challenges.

From launching immersive events and unique guest experiences to navigating changing leisure trends, Julie offers a behind-the-scenes look at how Gulliver’s has evolved its offer while staying true to its core values of affordability, accessibility, and family-first fun.

THIS YEARS MUST-SEE EXHIBTORS INCLUDE: TOP TEN

 

 

ELEVATE YOUR BUSINESS AT LLT

Posted on July 31, 2025

The Land Leisure & Tourism Show is the UK’s largest event dedicated to holiday parks, leisure, attractions, and rural businesses. The show provides a creative space where you can gather ideas and learn from other experts in the field.

Whether you’re an established industry professional seeking fresh concepts or a newcomer looking to maximise your land’s potential, this event provides a unique platform for networking, learning, and innovation.

This year’s show offers an unmissable opportunity to explore the latest trends, connect with leading suppliers, and discover innovative solutions to enhance your business. Plus, with the Farm Business Innovation Show running alongside, farmers and landowners can access even more expert guidance on diversification and land optimisation.

For 2025, we’re placing an even stronger emphasis on hospitality offerings, helping holiday park operators and rural businesses expand their services and increase profitability. Expect tailored insights into enhancing guest experiences, adding premium facilities, and implementing effective marketing strategies to drive success.

Whether you’re looking to source new products, gain expert advice, or network with industry leaders, the Land Leisure & Tourism Show is the must-attend event to take your business to the next level. Join us on 5-6 November 2025 at the NEC Birmingham and be part of the UK’s most influential event for the tourism sector. Scan the QR code to register for your free ticket today.

The Land Leisure & Tourism Show
www.lltshow.com

LLT IS THE LAUNCHPAD for your next big SHO idea

EXPLORE THE LATEST innovations and speak directly with leading suppliers

MAIN STAGE SHOWCASE

Posted on October 25, 2023

MAIN STAGE SHOWCASE

SALTEX WILL HOST hundreds of brands showcasing products in halls 6, 7 and 8, over two days.

Now in its eighth decade, SALTEX, at Birmingham’s NEC on November 1 and 2, remains Europe’s largest free sports turf, amenities, and landscaping trade exhibition. With hundreds of brands showcasing products in halls 6, 7 and 8, across two days, SALTEX is a must-attend event for everybody operating in, or supplying to, the grounds care sector.

The 2023 gathering provides a great opportunity to meet industry colleagues and make new connections – building networks, knowledge and learning about new innovations. The event is organised by the Grounds Management Association, the leading not-for-profit membership organisation representing grounds managers, grounds personnel, grounds maintenance managers, greenkeepers and all others involved in the management of sports turf, pitches, landscape, and amenity facilities in the UK.

SALTEX is known for the quality, range and breadth of professional development opportunities it provides through its industry-leading, established Learning LIVE programme. This year, over 20 presenters will speak across three stages in two days. It is the largest free live learning event for the sector with many visitors citing it as a key reason to attend the show.

SALTEX PROVIDES A PLATFORM to build networks, knowledge and learning.

Sarah Cunningham, director of commercial and events at the GMA, says: “Learning LIVE is a well-respected, highly anticipated highlight at SALTEX, known to be a fantastic way to boost knowledge in a wide range of topics. Here we provide a snapshot of some of the headline speakers and sessions available. It’s exciting and there is so much more to come!”

This year, the main stage will continue as it always has done to highlight the latest hot topics and issues, bringing visitors into the big conversations of the moment. Day one of the show sees Lee Guerriero, pitch and technology specialist at UEFA, discuss UEFA’s 2024- 2027 pitch strategy and on day two Tony Hanson and his fellow panellists from the Environment Agency and Anglian Water will cover future water restrictions for golf greens and sports turf.

Lee Guerriero explains: “Attending events like SALTEX is important to maintain an understanding of the latest developments in a rapidly evolving industry. With challenges facing grounds keepers as a result of heavy fixture schedules, climate change and the need to work in a sustainable way, it is important that all stakeholders from grassroots sports to the elite game come to events such as SALTEX.

“The Learning LIVE sessions in particular allow for an exchange of best practice and an open dialogue across sports so that the quality of the pitches continues to improve as expectation levels and demands around pitch quality also continue to grow.” New for 2023 are themed stages and reflecting the need to place sustainability and environmental issues at the heart of the grounds maintenance sector’s thinking, the Eco Stage will do just that.

SALTEX is proud to introduce Dr Eric O’Donnell from SportsLabs to talk about recycling solutions for synthetic turf and a session from the Football Foundation on its pilot on the future of sustainable synthetic turf The Spotlight Stage brings to the fore the crowd-pullers into an ask the experts-style forum. Dr John Dempsey will bring his insights to the 2020- 2023 independent turfgrass research update and non-pesticidal disease management sessions, while Aled Lewis will highlight Welsh FA’s Pitch Improvement Funding Strategy.

Dr John Dempsey, independent turfgrass research, says: “The reason I like to present at events such as SALTEX is that I love sharing the results of not only my research but also the latest data available on relevant turfgrass subjects and it gives me the opportunity to meet many turfgrass professionals.

SALTEX TAKES PLACE at Brimingham’s NEC on November 1 and 2.

“Hopefully attendees will find the presentations of value and take away something that will be able to incorporate into their maintenance programs be it golf, football or playing fields.” Sarah continues: “We have curated what we believe to be a well-rounded, industry representative programme of CPD-accredited seminars, which we will be able to share in full with visitors in due course.”

Register now to boost your knowledge and guarantee entry to Europe’s largest and leading sports turf, amenities, and landscaping trade exhibition at www.saltex.org.uk

SALTEX IS KNOWN FOR THE QUALITY, range and breadth of professional development opportunities.