4-5 November 2026 | NEC, Birmingham
LAND LEISURE & TOURISM SHOW RETURNS FOR 2026!
Discover the trends and innovations shaping the future of UK rural leisure and visitor economy The Land Leisure & Tourism Show is back, with the UK’s leading event for visitor attractions, holiday parks, experience providers and rural businesses returning to the NEC Birmingham on 4-5 November 2026.
Proudly hosted by Agriconnect, the show marks its fourteenth edition, bringing together thousands of industry professionals focused on creating unforgettable visitor experiences and driving business growth. Co-located with the Farm Business Innovation Show, it offers an even broader platform for growth, reflecting the increasing crossover between rural enterprise, tourism and leisure.
Designed for both established operators and new entrants, the show provides a powerful platform to explore innovative suppliers, gain expert insight, and discover the trends shaping the sector in 2026 and beyond, with practical solutions to help businesses build resilient, future-ready operations. As the UK visitor economy continues to grow, with VisitBritain reporting 43.6 million overseas visitors in 2025, standing out in a competitive market has never been more important.
The show offers access to the latest products, services and innovations shaping leisure, tourism and hospitality, with exhibitors including Walter Geering, ParcVu powered by Booking Experts, Creative Play, Beyonk, World of Rides and more. A key highlight is the extensive seminar programme, designed and produced by Cheryl Waterman, combining strategic thought leadership with practical, actionable guidance.
NEW FEATURES FOR 2026
Four brand-new features will enhance the visitor experience this year:
The Speakeasy Lounge: An intimate, immersive space where content, conversation and networking come together, hosting thought-provoking sessions in a more personal setting.
The Holiday Park Village: A fully immersive feature bringing a real-world holiday park environment to the show floor, letting visitors explore solutions in context.
The New Product Trail: A curated journey through the exhibition highlighting the latest innovations and trailblazing businesses.
The Start Up Hub: A dedicated space for emerging businesses of two years or less, showcasing fresh ideas and next- generation solutions.
The show delivers step-by-step guidance grounded in real case studies, targeted networking, and access to innovations that drive measurable commercial impact. Whether sourcing new suppliers, gaining expert advice, or staying ahead of industry trends, the Land Leisure & Tourism Show 2026 is the place to be.
REGISTER FOR YOUR FREE TIKCET HERE
