LAND LEISURE & TOURISM SHOW REVIEW

We Look Back at the Land Leisure & Tourism Show 2025...

The Land Leisure & Tourism Show returned in November 2025, welcoming thousands of visitors from across the holiday park, attraction, resort, farm business and wider hospitality and tourism sectors. Across two busy days, the show once again proved itself to be a key industry meeting point, bringing together forward-thinking operators keen to explore new ideas, discover practical solutions and gain insight from experts shaping the future of leisure.

With more than 250 exhibitors on the show floor, the event showcased a diverse mix of products and services. Global brands such as Mars Wrigley sat alongside established sector suppliers including Gemapark, leading online booking systems specialist, Outdoor Living Hot Tubs and PIB Insurance Brokers.

Attendees were able to explore everything from interior furnishings and landscaping equipment to booking systems, guest experience technology and high-impact entertainment attractions. Alongside the exhibition, a packed programme of seminars, workshops and panel discussions provided valuable insight into the trends, challenges and opportunities facing today’s leisure and tourism operators.

The show was officially opened by Geoffrey Smith, CEO of Meadow Bay Villages, whose keynote set the tone for the event. Smith highlighted the importance of innovation rooted in a deep understanding of the guest. “If you can make the park compelling, an experience that feels like an escape, then why wouldn’t people keep coming back?” he said.

OUR OWN BETH CONNOR was at the event distributing the latest issue of Holiday Park Scene Magazine.

He encouraged operators to focus on the fundamentals: understanding who their customers are, creating a welcoming environment, serving great food and providing opportunities for people to spend time together. Efficiency, Smith stressed, should always be tied to guest value. Wellness tourism was another recurring theme.

Simon Wright, Managing Director of Walter Geering, reminded audiences that wellbeing begins the moment guests arrive. “True wellness starts with how you feel when you arrive at your destination. It’s not an add-on – it sets the tone for the entire stay,” he explained. Branding and authenticity also took centre stage.

Derry Green, Founder of Secret Garden Glamping, noted that guests remember experiences rather than aesthetics, while Natalie Green, Head of Performance Media at Sykes, emphasised the importance of trust and storytelling in building meaningful brand connections. Operational resilience was explored by James Sinclair, Founder and CEO of Fabadousa, who spoke candidly about managing seasonality and cash flow.

Event specialist Sam Beech of Laughing Bulldog Events closed with practical advice on creating standout experiences, from competitor research to influencer partnerships. With its blend of innovation, insight and collaboration, the 2025 Land Leisure & Tourism Show once again reinforced its status as a must-attend event. The show will return in 2026, promising even more exhibitors, expertise and opportunities for operators to thrive.

Please pre-register to join us again in 2026 to explore the future of land, leisure, and tourism.
Land Leisure & Tourism Show 2026
www.lltshow.com/pre-register-2026

THE UK’S BIGGEST TOURISM & LEISURE EVENT RETURNS

Taking place on 5-6 November 2025, NEC Birmingham...

The Land Leisure & Tourism Show is the UK’s largest event dedicated to holiday parks, leisure, attractions and rural businesses. Welcoming over 400 exhibitors and thousands of visitors, the show provides a creative space where you can gather ideas and learn from other experts in the field.

Whether you’re an established industry professional seeking fresh concepts or a newcomer looking to maximise your land’s potential, this event provides a unique platform for networking, learning, and innovation.

A HUB FOR INDUSTRY GROWTH AND INSPIRATION
This year’s show brings together three sectors under one roof, Holiday Parks, Family Attractions and Resorts, and Hospitality, creating an unmissable opportunity to explore the latest trends, connect with leading suppliers, and discover innovative solutions to enhance your business.

Plus with the Farm Business Innovation Show running alongside, farmers and landowners can access even more expert guidance on diversification and land optimisation.

EXPERT-LED SEMINARS & INDUSTRY ROUNDTABLES
Gain valuable insights from industry experts through a packed schedule of seminars, workshops, and discussion panels. The show’s keynote, Geoffrey Smith, CEO of Meadow Bay Villages, will open with a fresh perspective on the UK holiday park sector, rethinking the holiday experience through innovation and investment.

Expect thought-provoking discussions, covering key issues, trends, and opportunities that will shape the future of land, leisure, and tourism. This unique platform provides both professionals and newcomers in the industry the opportunity to network, learn and explore new opportunities.

Gain valuable insights from industry experts through a packed schedule of seminars, workshops, and discussion panels.

NEW FOCUS ON HOSPITALITY & VALUE-ADDED SERVICES
For 2025, we’re placing an even stronger emphasis on hospitality offerings, helping holiday park operators and rural businesses expand their services and increase profitability.

Expect tailored insights into enhancing guest experiences, adding premium facilities, and implementing effective marketing strategies to drive success.

YOUR OPPORTUNITY TO CONNECT & GROW
Whether you’re looking to source new products, gain expert advice, or network with industry leaders, the Land Leisure & Tourism Show is the must- attend event to take your business to the next level.

Join us on 5-6 November 2025 at NEC Birmingham and be part of the UK’s most influential event for the tourism sector.
Scan the QR code to register for your free ticket today!

SPEAKERS NOT TO MISS!

MEADOW BAY VILLAGES REIMAGINING THE UK HOLIDAY PARK EXPERIENCE
05 Nov 2025 @ 10:00 - 10:30
Land, Leisure & Tourism Theatre

Geoffrey Smith, CEO of Meadow Bay Villages, opens the Land Leisure Tourism Show with a fresh perspective on the UK holiday park sector.

Discover how Meadow Bay is rethinking the holiday experience through innovation and investment and explore the opportunities shaping the future of holiday parks and rural leisure.

THE REAL COST OF ENERGY METERING - HEAR FROM PARKS WHO HAVE MADE THE SWITCH
05 Nov 2025 @ 10:00 - 10:30
Land, Leisure & Tourism Theatre

Join industry leaders and park owners as they share their real experiences with energy metering.

From reducing costs to improving guest satisfaction, hear first-hand what works, what doesn’t, and how.

HOW GULLIVER’S WORLD IS SHAPING TOMORROW’S ATTRACTIONS - JULIE DALTON, MANAGING DIRECTOR - GULLIVER’S THEME PARK RESORTS
06 Nov 2025 @ 10:00 - 10:30
Land, Leisure & Tourism Theatre

In this opening address, Julie Dalton, Managing Director of Gulliver’s Theme Parks and Resorts group, which includes Gulliver’s World, shares the journey of the independent, family-run theme park group as it adapts to shifting visitor expectations and industry challenges.

From launching immersive events and unique guest experiences to navigating changing leisure trends, Julie offers a behind-the-scenes look at how Gulliver’s has evolved its offer while staying true to its core values of affordability, accessibility, and family-first fun.

THIS YEARS MUST-SEE EXHIBTORS INCLUDE: TOP TEN

 

 

ROLL UP, ROLL UP!

Visitor registration is now open for The Glamping Show 2025, the UK’s leading business-to-business event for the glamping sector. Taking place from 18th-20th September at Stoneleigh Park in Warwickshire, this unmissable Show offers free entry, giving you access to the UK’s most comprehensive collection of products and services for glamping, holiday parks, caravan sites, and camp sites.

Explore an impressive line-up of over 100 exhibitors showcasing everything from bell tents, pods, wigwams, shepherds’ huts, cabins and gypsy caravans, to eco toilets, portable washrooms, storage containers, hot tubs, lighting, fire pits, barbeques, accessories, and so much more.

Alongside the exhibition, your free ticket also allows entry to an invaluable programme of seminars designed to help you maximise return on investment, whether you are already operating a site or planning to launch one soon.

Don’t miss this opportunity to see the latest innovations, gain expert insight and connect with suppliers and fellow site owners to drive your business forward. So, what are you waiting for? Put the date in your diary and claim your FREE TICKET today on our website, simply click ‘Register’ and secure your place.

The Glamping Show
01582 767254
www.theglampingshow.com

GROW YOUR ESTABLISHED Glamping Business, image credit Yurts for Life

LEARN FROM THE EXPERTS with over 11 industry professional speakers

SHOW SEASON SPECIAL

Welcome to the Holiday Park, Caravan Park, Camp & Glamp sites related Exhibition Previews, the premier events for the holiday park sector! This year’s exhibitions promise to be an unmissable gathering for industry professionals, offering an unparalleled opportunity to explore the latest innovations, trends, and products that are set to shape the future of holiday parks.

Whether you are a park operator, developer, supplier, or enthusiast, these show’s provides a unique platform to network with peers, gain insights from industry leaders, and discover new business opportunities. Set against a backdrop of increasing demand for unique and sustainable holiday experiences, the exhibitions will showcase a wide range of offerings from cutting-edge accommodation solutions and eco-friendly initiatives to advanced technology and guest amenities designed to enhance visitor satisfaction.

Attendees will have the chance to attend informative seminars, engage in interactive workshops, and witness live demonstrations, all tailored to inspire and inform. Highlights include keynote speeches from renowned experts, panel discussions on current challenges and opportunities in the sector, and a dedicated area for start-ups to present their ground breaking ideas. Join us at this vibrant event to stay ahead of the curve, drive your business forward, and celebrate the dynamic and ever-evolving world of Holiday Parks, Caravan Parks, Camp & Glamp Sites.

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THE GLAMPING SHOW 2024
19th-21st SEP 2024
Location: NAEC, Stoneleigh Park, UK
Web. www.theglampingshow.com

Calling all holiday park operators! Claim your FREE ticket to The Glamping Show 2024. Visitor registration has now opened for The Glamping Show 2024, the UK’s flagship business-to-business event for the glamping industry.

The Show, which is celebrating its 10th anniversary this year, takes place from 19th-21st September at Stoneleigh Park in Warwickshire. Tickets are free of charge and give visitors access to the extensive exhibition showcasing the latest products and services for operators of holiday parks and glamping, caravan and camp sites, as well as complimentary access to an unmissable programme of seminars designed to help site owners, and those looking to open a site, maximise return on investment.

In the last decade, glamping has become increasingly popular and the industry has grown to become a prominent part of the leisure sector. This year’s Show welcomes both new and returning exhibitors from across the sector including manufacturers of bell tents, wigwams, pods, shepherds’ huts, cabins and gypsy caravans, along with eco toilets, portable washrooms, storage containers, hot tubs, lighting, fire pits, barbeques, accessories and a whole lot more.

So, what are you waiting for? Put the date in your diary and claim your free ticket to The Glamping Show 2024 at www.theglampingshow.com and click ‘GET FREE TICKET’.

 

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SALTEX 2024
30th - 31st OCT 2024
Location: The NEC, Birmingham, UK
Web. www.saltex.org.uk

Holiday parks are all about creating idyllic escapes. For grounds maintenance staff, the pressure to maintain flawless landscapes and stay ahead of the curve is real. This is where SALTEX 2024 comes in. As the premier event for grounds management professionals and volunteers, SALTEX 2024 promises to redefine standards in the field.

Taking place on October 30th - 31st at the National Exhibition Centre (NEC) in Birmingham, the leading exhibition offers unparalleled opportunities for networking, education, and innovation. Renowned for its commitment to excellence, SALTEX showcases the latest products, services, and technologies, giving attendees the insights and resources needed to thrive in today’s dynamic landscape.

This year’s theme, “Uniting the industry, powering progress” highlights how SALTEX connects thousands of professionals from across the world. Attendees can look forward to expert-led seminars, live demonstrations, and the opportunity to engage with industry leaders.

Learn how to tackle common challenges, from pest control to irrigation, and discover new techniques to keep your park pristine year-round. Join us at SALTEX 2024 and take the first step towards elevating your holiday park to new heights.

Register now to secure your place at the forefront of the grounds management industry.

 

 

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LAND, LEISURE & TOURISM SHOW
6th - 7th NOV 2024
Location: The NEC, Birmingham, UK
Web. www.lltshow.com

Grow your business at the Land, Leisure and Tourism Show as is the UK’s largest event for rural businesses, holiday parks, leisure and attractions. Celebrating its eleventh year, the show has newly rebranded to provide a platform for businesses to network, generate leads, showcase products and boost brand awareness.

For your convenience the event now features three great zones, Holiday Park & Resorts Innovation, Family Attractions and Leisure, Food and Beverage. Plus, this year the Land, Leisure and Tourism Show is co-locating with the Farm Business Innovation Show, which helps farmers and landowners find ways to diversify and optimise their land.

Verity Hyland, Event Director, Agriconnect said: “We can’t wait to welcome everyone to the newly named Land, Leisure & Tourism Show this year, it’s looking to be bigger and better than ever.” Mark your calendars for the Land Leisure and Tourism Show at the NEC Birmingham, 6-7 November. Join us and be part of shaping the future of UK tourism.

Scan the QR code or email the team at events@agriconnect.com for more information.

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UK POOL & SPA AWARDS
5th DEC 2024
Location: The NCC, Birmingham, UK
Web. www.ukpoolandspaawards.co.uk

Entering the 2024 UK Pool & Spa Awards is a golden opportunity for holiday parks, caravan parks, and campsites to showcase their exceptional facilities and gain national recognition for their commitment to providing outstanding aquatic experiences.

These prestigious awards celebrate excellence across the pool and spa industry, highlighting innovative designs, superior customer service, and the highest standards of maintenance and safety. By participating, your park not only stands a chance to win one of the coveted titles but also benefits from enhanced visibility and credibility within the industry.

Winning or even being shortlisted can significantly boost your marketing efforts, attracting more visitors and setting you apart from competitors. It is also an excellent way to motivate your staff, recognizing their hard work and dedication. The entry process is straightforward, and the exposure your park will receive through various media channels can lead to increased bookings and customer trust.

Don’t miss out on this chance to highlight your park’s exceptional offerings, from state-of-the-art swimming pools to luxurious spas and wellness facilities. Enter the UK Pool & Spa Awards today and let your park shine as a beacon of excellence in the holiday and leisure industry.

Entries close in September 2024, don’t delay and enter your facilities today!

 

IRRESISTIBLE COMBINATION

IRRESISTIBLE COMBINATION

Pictures and reports from the unmissable Holiday Park & Resort event...

THE HOLIDAY PARK SCENE team has gathered information and contact details for some specialist suppliers who stood out for the Holiday Park SCENE team.

 

The hotly-anticipated Holiday Park & Resort Show proved to be an irresistible combination as visitors from across the sector flocked to the NEC in Birmingham. November’s two-day business show received a positive response from visitors, speakers and exhibitors alike.

Complementary shows of Farm Business Innovation, Family Attraction Expo and Leisure Food & Beverage ran alongside Holiday Park & Resort, combining their pulling power for an irresistible draw.

Free to attend, more than 11,000 visitors were recorded across the show offerings, with many visitors opting to attend a choice of 140 seminars, 500 hand-picked exhibitors, industry-leading experts and unrivalled networking with a wealth of business development opportunities.

 

BROAD SPECTRUM
The Holiday Park & Resort Innovation Show provides you with the unique opportunity to network with 5,257 of the biggest names in the industry. Exhibitors maximise the opportunity to showcase products and services to an array of industry experts and buyers, directly from the holiday destination market.

Exhibitors responded to the current economic climate with an array of advice and information on new income sources, cost savings and ways to increase business efficiency. One of the key ingredients were ways for holiday park and resort owners to diversify and innovate their businesses and operations.

The combined event business awards are a celebration of ideas that are pushing the boundaries in design and service, recognising those that combine an unprecedented blend of innovation, creativity and uniqueness to its user. This year’s competition winners included a cocktail machines that serves up excellent quality cocktails at the touch of a button. Daisy Vending were awarded for their provision of milk and milkshakes featuring its premium milk vending machines.

Inch Perfect Trials saddled up to be first passed the innovation line as an on-line retailer for new and used trial bikes with the added offering of training and experience days The sustainability award celebrated NexGen Heating for its innovative heating solution for applications across multiple industry sectors. Plan your 2023 visit early for the event that returns to Birmingham’s NEC on November 15 and 16. Holiday Park Scene will once again work with the show organisers as a preferred media partner for the event. Autumn issues of the magazine will be distributed at the show.