Isle of Wight

THE UK’S TOP CAMPING AND GLAMPING SITES

Posted on February 10, 2026

The AA Caravan & Camping Awards 2025–26 have once again set the benchmark for excellence across the UK’s camping, glamping and holiday park sector, recognising operators that are raising standards, innovating sustainably and delivering memorable guest experiences at a time when demand for high-quality outdoor stays shows no sign of slowing.

This year’s awards celebrate 13 standout sites across the UK, from coastal touring parks and woodland retreats to luxury glamping destinations, all selected following rigorous inspections by the AA’s expert team. Together, the winners reflect a sector that continues to evolve – balancing affordability with premium touches, and environmental responsibility with commercial success.

At the top of the honours list, St Helens in the Park, North Yorkshire, was named AA Campsite of the Year for England and crowned Overall Winner. The park impressed inspectors with its exceptional facilities, immaculate presentation and consistently high levels of customer satisfaction.

Set within a mature, landscaped environment, St Helens in the Park exemplifies how traditional camping and touring can be elevated through thoughtful design, attentive management and a strong sense of place. The accolade reinforces North Yorkshire’s position as a powerhouse for domestic tourism and highlights how well-run parks can thrive by focusing on quality, community and repeat custom rather than scale alone.

Elsewhere, the AA Glamping Site of the Year title went to Camp de Rêves in Guernsey, Channel Islands. The award recognises the site’s ability to deliver a high-end glamping experience while remaining rooted in its natural surroundings.

WHITEFIELD FOREST Touring Park, Isle of Wight – awarded AA Campsite of the Year for South East England

With demand for glamping continuing to grow among couples and families seeking comfort without compromising on the outdoors, Camp de Rêves stands as an example of how design-led accommodation and strong storytelling can differentiate a destination in a competitive market. Sustainability also took centre stage, with The Quiet Site in Cumbria awarded AA Sustainable Park of the Year.

Long regarded as a pioneer in environmentally responsible tourism, The Quiet Site continues to demonstrate that sustainability and commercial viability are not mutually exclusive. From renewable energy initiatives to waste reduction and nature-first planning, the park shows how long-term investment in green practices can enhance guest appeal while future-proofing the business.

The national campsite winners further highlight the geographic and operational diversity of the sector. Whitefield Forest Touring Park on the Isle of Wight and Old Hall Caravan Park in Lancashire were both recognised as National AA Campsites of the Year, reflecting excellence in customer experience, facilities and location.

Whitefield Forest’s woodland setting and strong connection to the island’s tourism offer underline the value of destination-led marketing, while Old Hall Caravan Park demonstrates how well-established touring parks can continue to evolve and compete through ongoing investment and attention to detail. Regional winners across England also showcased the strength of local operators.

Parks such as Love2Stay Shrewsbury (Heart of England), Alders Caravan Park (North East England) and Treloy Touring Park (South West England) illustrate how tailored offerings – from activity-led stays to peaceful rural escapes – can meet the varied expectations of today’s campers and tourers. Beyond the headline winners, the awards also recognised progress and adaptability within the industry.

HOPTON HOLIDAY VILLAGE, Norfolk – awarded AA Holiday Park of the Year, highlighting excellence in large-scale holiday park operations.

Eye Kettleby Lakes in Leicestershire took home AA Most Improved Campsite of the Year, highlighting the impact of targeted upgrades and responsive management. Hallsdown Farm Touring Park in Devon was named AA Small Campsite of the Year, proving that smaller operations can compete at the highest level through personal service and a clear identity.

Meanwhile, Hopton Holiday Village in Norfolk received AA Holiday Park of the Year, underlining the continued relevance of larger holiday villages within the wider outdoor accommodation landscape. With strong entertainment offerings, accommodation choice and coastal appeal, the park demonstrates how holiday parks can successfully cater to multi-generational audiences while maintaining quality standards.

Hosting the awards, Simon Numphud, Managing Director at AA Media, noted that British camping and caravan parks are “more inspiring than ever,” offering everything from peaceful rural retreats to dramatic coastal locations. His comments reflect a broader industry reality: guests increasingly expect more than just a pitch or pod – they are seeking experiences, authenticity and reassurance around quality.

All award winners are featured in the 58th edition of the AA Caravan & Camping Guide, reinforcing the continued importance of trusted third-party endorsements in influencing booking decisions. For park operators, recognition from the AA remains a valuable marketing asset, supporting both direct bookings and wider destination visibility.

As the sector looks ahead to the 2026 season, this year’s winners provide a clear snapshot of where the industry is heading: towards higher standards, stronger sustainability credentials and guest experiences that turn first-time visitors into loyal advocates. For holiday park owners and operators, the message is clear – investment in quality, people and purpose continues to pay dividends.

COAST MEETS COMFORT

Posted on November 12, 2025

THE OUTDOOR HEATED pool is the perfect spot to soak up summer sunshine.

 

We visit Whitecliff Bay Holiday Park, a perfect balance of seaside adventure, on-park facilities, and mopdern accommodation...

Located on the eastern coastline of the Isle of Wight and just a short ferry ride from the mainland, Whitecliff Bay Holiday Park is a destination that blends natural beauty with family-friendly fun.

Operated by Away Resorts, the park has established itself as one of the island’s most inviting spots for holidaymakers looking for a mix of seaside relaxation, outdoor adventure, and entertainment on tap.

Whether visiting for a short break or a longer summer getaway, guests quickly discover that Whitecliff Bay is more than just a holiday park – it’s an experience that leaves lasting memories.

A LOCATION LIKE NO OTHER
The park’s crown jewel is undoubtedly its secluded sandy beach. Accessible only through the park or via a coastal path, this stretch of golden shoreline offers the kind of tranquillity and exclusivity that’s rare in today’s busy holiday destinations.

Families can spend hours here paddling in the surf, building sandcastles, or simply enjoying the views across the English Channel. For couples or solo travellers, the beach provides a serene escape, particularly at sunrise or sunset when the cliffs glow with a distinctive hue that gives Whitecliff Bay its name.

FOUR-LEGGED GUESTS are greeted with their very own welcome pack

ACCOMMODATION FOR EVERY STYLE AND BUDGET
One of Whitecliff Bay’s greatest strengths is the range of accommodation available. From exclusive luxury lodges equipped with hot tubs and contemporary interiors, to classic caravans, chalets, and camping pitches for those who prefer a more back-to-nature experience, there’s something for every type of visitor.

Families often gravitate towards spacious lodges with modern kitchens and open-plan living areas, while younger groups and couples enjoy the flexibility of affordable chalets and caravans. Campers are well-catered for too, with well-maintained pitches and access to on-site facilities, making it easy to combine a traditional camping holiday with the perks of a full-service holiday park.

A WEALTH OF FACILITIES
Whitecliff Bay Holiday Park doesn’t just rely on its stunning location to keep guests entertained. The facilities on offer rival those of larger resorts, giving visitors plenty to do whatever the weather. The indoor pool, complete with flume, is a family favourite, while the outdoor heated pool is perfect for lazy summer afternoons.

Younger children love the adventure playground, and the crazy golf course provides light-hearted competition for all ages. The arcade and on-site launderette ensure practical needs are met, while the bike hire service opens up a world of exploration, allowing guests to discover the island’s scenic cycling routes.

A well-stocked shop and welcoming reception make daily life on the park straightforward, while the on-site bar and club deliver entertainment and dining options that extend the holiday mood long into the evening.

A coastal escape where relaxation meets adventure!

FOOD, DRINK, AND ENTERTAINMENT
No holiday is complete without good food and lively entertainment, and Whitecliff Bay delivers on both counts. The bar and club are the social hubs of the park, offering everything from family-friendly performances and themed evenings to more relaxed dining experiences.

During peak holiday periods, Away Resorts often organises special entertainment programmes, with activities ranging from live music and kids’ clubs to outdoor cinema screenings. It’s this sense of community and vibrancy that makes a stay here feel like much more than just a trip away – it’s a chance to immerse yourself in a ready-made holiday atmosphere.

EXPLORING THE ISLE OF WIGHT
While the park offers more than enough to keep families busy, its location makes it an ideal base for exploring the wider Isle of Wight. Just a short drive away, visitors can discover iconic landmarks such as Bembridge Windmill, the Isle of Wight Zoo, and the dramatic Culver Down.

The island is known for its mild climate, scenic countryside, and abundance of attractions, from historic castles to adventure parks, making it a destination in its own right. With bike hire available on site, even car-free holidays are made easy, allowing guests to enjoy the island at a leisurely pace.

WHETHER IT’S A LUXURY LODGE with a hot tub or a cosy caravan, there’s accommodation for every style occasion

PERFECT FOR FAMILIES, COUPLES, AND GROUPS
Whitecliff Bay Holiday Park strikes a balance that appeals to a broad audience. Families love the safe beach, pools, and child-friendly facilities; couples enjoy the romantic coastal setting and peaceful walks; and groups of friends find plenty of opportunities for fun, whether on the beach, in the bar, or exploring the island together.

The variety of accommodation ensures that everyone, from luxury-seekers to budget-conscious travellers, feels at home. Whitecliff Bay Holiday Park on the Isle of Wight encapsulates the best of the British seaside holiday tradition while offering modern comforts and a wide range of facilities.

Its stunning private beach sets it apart, while its excellent accommodation, family-friendly activities, and vibrant entertainment make it a destination that keeps guests coming back year after year. For those seeking a coastal escape where relaxation meets adventure, Whitecliff Bay is a holiday park that truly delivers.

Whitecliff Bay Holiday Park
0333 242 9852
www.awayresorts.co.uk/parks/isle-of-wight/whitecliff-bay/

DARWIN ESCAPES RESORTS

Posted on February 11, 2025

With a portfolio of 26 leading holiday resorts and three golf courses across the UK, Darwin Escapes is one of the trailblazers transforming the UK holiday park industry. Darwin Escapes offers holiday breaks, holiday home ownership and golf breaks with the widest range of holiday accommodation at its resorts, from romantic boutique escapes to luxury lodge retreats and traditional family-focused holiday parks.

With such variety on offer, there is sure to be something to appeal to everyone. “No two Darwin Escapes resorts are the same,” explains Drew Campbell, Director of Operations, “But every resort in our portfolio shares a common aim - to provide the best possible holiday experience for holidaymakers and holiday homeowners.”

“With this in mind, we have created brand new resorts in stunning locations with accommodation and facilities that rival those of 5-star hotels, and lovingly updated our existing sites across the UK.” One resort that is a flagship for the company in terms of the facilities on offer is Norfolk Woods Resort & Spa.

This multi-award-winning park recently scooped the Diamond Award for East of England large park for the third time in the prestigious Hoseasons Awards in November 2024. Norfolk Woods, established in 2019, is situated close to the market town of Kings Lynn in an ideal location for holidaymakers wishing to take advantage of Norfolk’s breath taking countryside and coastal scenery.

DARWIN ESCAPES RESORTS aim to provide the best possible holiday experience for holidaymakers and holiday homeowners

Guests at Norfolk Woods can choose from a selection of stylish and contemporary accommodation including premium lodges with outdoor hot tubs. Open plan in design, the lodges boast the latest entertainment features and kitchen facilities for a luxurious stay.

There is an abundance of on-site amenities and activities on offer at the park including an indoor swimming pool, stylish bar and bistro, outdoor children’s splash park, as well as a superbly equipped spa for adult relaxation. Norfolk Woods Resort & Spa may be fairly new, but it has a rich heritage in the region.

The original site was known as Pentney Holiday Park, a resort designed for touring caravans and camping holidaymakers, which was the home of decades of happy holiday memories. “We wanted to keep our resort as the home for more of those amazing holiday memories for decades to come, but with a new, contemporary and fresh feel,” explains Anne Foulkes, Regional & General Manager of Norfolk Woods.

“Our aim was to retain the gorgeous natural scenery and preserve the site as a true destination, whilst creating Norfolk’s best luxury lodge park.” Luxury lodges are also on offer at Darwin Escapes newest premium development: Blenheim Palace Lodge Retreat. Partnering with historic Blenheim Palace, the company has created a range of one-, two- and three-bedroom lodges in the grounds of the stunning Blenheim Estate in Oxfordshire.

NORFOLK WOODS RESORT & Spa boasts great leisure facilities for all ages

The self-catering holiday lodges, which opened in August 2023, feature high-end furnishings and facilities including luxury open-plan dining and living areas, walk-in wardrobes and ensuite bathrooms. Working together with the team at Blenheim Palace, Darwin Escapes were keen to respect both the prestige of the existing site and the local area’s environmental factors.

Each lodge is fully electric and fitted with air-source heat pumps and personal car charging stations to help to reduce impact on the environment. “We’ve ensured our lodge accommodation fits seamlessly into the surrounding landscape near Blenheim Palace,” explains Drew Campbell, Director of Operations.

“We’ve also honoured the heritage with the naming of our lodges – Winston, Hawksmoor, Vanbrugh and Marlborough. This, along with our interior decoration, is a nod to the rich history of the area that awaits guests in their Blenheim lodge accommodation.” Some of the design features of the Blenheim lodges might also be familiar to viewers of the BBC television series Interior Design Masters with Alan Carr.

In the final episode of the 2024 series, the two finalists took on the challenge to design the interior and outdoor space of two of the lodges at the Retreat. Holidaymakers can now choose to stay in one of the two lodges that the finalists designed. Unique accommodation is a feature of many of the Darwin Escapes resorts.

DARWIN ESCAPES RESORTS are available at 26 stunning locations throughout the UK. Pictured, Wareham Forest Lodge Retreat in Poole, Dorset

Amongst the most innovative and desirable are the treehouses available at Rivendale Lodge Retreat in the Peak District, and Woodside Bay Lodge Retreat on the Isle of Wight. These one-bedroom treehouses are designed with couples in mind and feature stylish copper furnishings, fully equipped kitchens with wine coolers and dishwashers, and multi-decked outdoor areas with luxurious sunken hot tubs.

The Darwin Escapes portfolio is managed by a 900-strong team of staff. The head office is based at the Talacre Beach Resort in North Wales, which is one of the company’s leading parks for holiday home ownership. Across the portfolio of 26 resorts, 15 offer holidays only, 3 offer holiday home ownership only, and 8 offer a mix of holiday home ownership and holidays such as at Talacre.

For those looking to buy a holiday home, Darwin Escapes offers a wide range of homes for sale, from static caravans to luxury lodges, to suit all budgets and requirements. Lodge and caravan holidays, meanwhile, are booked through their trusted booking partner Hoseasons, who handle all resort holiday bookings excluding those at Dundonald Links Resort in Ayrshire, Scotland, and Blenheim Palace Lodge Retreat, which are booked directly with the resorts.

The team behind Darwin Escapes is constantly on the lookout for exciting solutions to increase their market share and the profile of their resorts amongst prospective buyers and holidaymakers. “Whilst UK holidays have been swept up in the staycation boom, one of the challenges over recent years has been the smaller marketplace for the sales community, with signs of a slight downtrend in holiday home ownership,” explains Shaun Roberts, Group Head of Sales.

THE BISTRO at Norfolk Woods Resort & Spa

“One of the ways we have responded to this is by branching out with new marketing adventures. Our appearance on Interior Design Masters is one example, alongside a Win a Caravan competition, increasing our out of home digital screen advertising across the country with particular interest in the North West, and attending more events throughout the year.”

Darwin Escapes are corporate partners with many of the UK’s top business and visitor attractions such as Chester Zoo, the Royal Shakespeare Company, Birmingham Hippodrome, Derby Book Festival and Venue Cymru. These partnerships offer their guests unique opportunities and help to ensure the very best holiday experience when they stay at a Darwin Escapes Resort.

The partnerships also involve giving back to the partner organisations with sponsorship of events and other collaborations. Each resort also chooses their own local charities to fund raise for throughout the year. It’s an innovative plan that’s clearly working in terms of both customer and industry recognition.

INTERIOR OF ONE of the lodges featured on television series Interior Design Masters

Since 2015, the Darwin Escapes resorts have collected a vast range of accolades from Best in Britain to 5-star ratings and regional award titles too. Most resorts have been assigned the Tripadvisor Certificate of Excellence and several are also rated 5 Black Pennant by AA Hotel and Hospitality Services.

All the North Wales holiday resorts have been awarded a 5-star status by Visit Wales, and in England, all resorts have either been given 5-star status by Visit England, or also boast Visit England Gold Awards.

“We are so proud of our award-winning resorts and these achievements are a credit to all of our hard-working teams across the UK, who strive to set the standard in the holiday resort industry,” says Drew Campbell, Director of Operations.

Darwin Escapes
0800 717707
www.darwinescapes.co.uk

THE STAYCATION IS BACK FOR 2025!

Posted on February 3, 2025

More Brits plan to holiday in the UK than travel abroad this year, according to research from holiday park operator Away Resorts. Scotland tops the list of most desirable UK destinations for 2025, followed by the South West and Wales.

Yorkshire, London, and Northern Ireland also rank highly, while the West Midlands was deemed the least desirable. The survey of 2,000 adults revealed that 76% feel there are still plenty of UK spots they’d love to explore.

Top motivations for a staycation include rest and relaxation (36%), a change of scenery (26%), and quality family time (25%). Key 2025 travel trends include train travel (21%), nostalgia trips to childhood destinations (18%), and cold-weather “cool-cations” (15%). Solo travel is also gaining popularity, particularly among 25–40 year olds, with 21% planning solo trips, as well as 7% of over 65s.

AWAY RESORT’S PRESTIGIOUS Gara Rock Penthouse.

Inspired by 2024’s UK sightings of the northern lights, 14% of Brits aim to stargaze or chase the aurora borealis this year. Carl Castledine, Founder of Away Resorts, noted, “It’s encouraging to see the appetite for staycations remain strong. The UK offers incredible opportunities for adventure and relaxation in stunning surroundings.”

Planning habits vary, with 37% booking holidays far in advance for better deals, while 17% prefer last-minute spontaneity. This year, 28% of Brits aim to take more UK breaks, with 23% resolving to embark on small monthly adventures.

The staycation trend is alive and well, as Brits rediscover the beauty and variety of their own backyard. Away Resorts is one of the UK’s most-popular holiday park operators, with 25 locations across the UK, including Scotland, Lincolnshire, Isle of Wight, North Wales, Hampshire, Dorset, Cornwall, Hayling Island and Essex.

Away Resorts
0330 127 7834
www.awayresorts.co.uk

 

AWAY RESORTS St Ives Bay Holiday Park.

AWAY RESORT’S Glendevon Residential Country Park.

FAMILY VALUES

Posted on May 16, 2024

The Hoburne Group was established in 1912 in Dorset when ‘Hubborn Farm’ was acquired at auction by its tenant farmer John Burry. Embracing his new life as a landowner, Mr Burry soon added nearby Naish Farm to his budding property empire and, amidst the growing interest in caravanning, the seeds of the Hoburne Group were sown.

Today, the Hoburne Group is one of the south’s largest and most successful tourism companies and is still, crucially, family-owned and operated, now by the fifth generation of the Burry family. “Without question, what makes our business unique is our family values,” explains Jim Forward, Chief Executive of the Hoburne Group.

“Like most family businesses, these start with integrity, a factor which is of the utmost importance to the board of directors; it is vital that as a company, we behave in a way that is genuine and provides customers with genuine products, genuine services, professionalism, efficiency, and value for money.”

FAMILY ACTIVITIES ARE KEY within the family- run Hoburne Group. Pictured, Adventure Golf.

The Hoburne Group encompasses eight holiday parks in the south and southwest of England, offering modern holiday accommodation and holiday home ownership with accompanying leisure, entertainment, and dining facilities. These are Hoburne Park in Dorset; Hoburne Naish and Hoburne Bashley in Hampshire; Hoburne Devon Bay in South Devon; Hoburne Cotswolds in Gloucestershire; Hoburne Blue Anchor in Somerset; and Hoburne St Mabyn and Hoburne Doublebois in Cornwall.

Holiday home ownership accounts for 70% of Hoburne’s business and the company caters to 2,500 holiday home owners. The remaining 30% is hire fleet for holidays. Hoburne also owns and operates two residential parks: Hoburne Naish in Hampshire has a small residential offering, and there is one solely residential park located in Swanage, Dorset.

The group’s largest park, Hoburne Naish, has been attracting caravanners in their droves since John Burry purchased Naish Farm in 1920. Now, Hoburne Naish welcomes over 12,000 holidaymakers each year and has in excess of 1000 units. Covering 110 acres, the park is superbly positioned on the clifftop, with direct beach access and incredible panoramic sea views to the Isle of Wight, Christchurch Harbour and Mudeford Quay.

THE NEWLY OPENED INDOOR play zone is part of a significant investment in Hoburne Cotswold.

HEAVENLY SLICE
Two new developments offer the chance for holidaymakers to purchase their own slice of heaven in this iconic Great British holiday spot. Sunset Cliffs and Chewton Bunny feature a choice of the latest holiday homes from top manufacturers including the new Omar Seafronter Super Lodge, designed specifically with coastal settings in mind.

2024 is a busy year for the Hoburne Group, as they launch a new sister park, Hoburne Cotswold Reach situated next to established Hoburne Cotswold in the middle of the Cotswold Water Park. “Hoburne Cotswold Reach has been designed for those wanting a peaceful hideaway in which to relax and escape,” explains Jim Forward.

“This quiet, exclusive park still allows guests to enjoy the main park facilities at Hoburne Cotswold, giving them truly the best of both worlds.” £4.7m is being invested in the park facilities at Hoburne Cotswold to support the expansion which will bring an additional 84 holiday homes to the business.

Several major developments are underway to improve the overall functionality and appeal of the park’s leisure facilities. “Phase one of the substantial upgrade is already complete with the opening of our exciting brand-new indoor play zone just before Easter,” says Greg Nolan, General Manager for Hoburne Cotswold.

“This new area provides a dedicated play space for families with young children. Working with the industry’s leading play equipment suppliers, we have designed an inspiring forest-themed play area with incredible features for our younger guests.” The redesigned indoor pool area including changing rooms, sauna and steam room is scheduled to re-open in early Summer. The work on the main pool will see the addition of children’s water play equipment to suit a range of ages.

INDOOR POOL
With a mission statement that emphasises the importance of providing “an outstanding customer experience”, delivering “exacting standards” and “continual investment”, it’s not surprising that the Cotswolds development is just one of many being masterminded by the team at the Hoburne Group headquarters in Christchurch, Dorset.

“As part of our ongoing commitment to continually enhance the customer experience, we also have an exciting refurbishment taking place at Hoburne Devon Bay this year,” explains Jim Forward. “We’re upgrading key elements within the South Devon park’s main venue to ensure they meet the highest standards of comfort and functionality, whilst carrying out a comprehensive interior and exterior makeover, incorporating contemporary design elements that complement the park’s coastal surroundings.

Through this investment, we will undoubtedly enhance our operations, expand our capabilities, and overall improve our offering for our guests by creating an even more enjoyable and fulfilling experience.” The rise of low-cost package holidays abroad might have cast a temporary shadow over homegrown holidays, but more recent developments have led to the introduction of a whole new customer base.

“The pandemic enabled us to promote our beautiful locations, plus the ease of travelling to our sites versus the many issues and delays which can be experienced with airline travel,” says Jim. “We welcomed a new audience, many of whom had never been to a UK holiday park before. With our extensive and continual programme of investment in park accommodation and facilities, Hoburne’s holiday guests and owners enjoy the very best of what holiday caravan and lodge accommodation has to offer.”

LUXURY LODGE WITH HOT TUB at Cornwall’s Hoburne St Mabyn.

ECO INVESTMENT
As part of this continual investment, the Hoburne Group is at the forefront of embracing initiatives that save energy and improve sustainability. In 2022, they became members of the Green Tourism programme, which promotes greener ways for businesses and organisations to operate.

In the last two years, Hoburne has rolled out solar technology including the installation of 2,231 solar panels; replaced all street lighting with LED lightbulbs; replaced all petrol grounds tools with battery-powered equipment; installed 24 EV vehicle chargers; introduced new food waste bins and the use of 100% recycled paper for welcome packs; and joined the David Bellamy Blooming Marvellous Pledge For Nature, planting new trees and wildflower meadows, as well as building bug hotels and bird boxes to create new wildlife habitats across their parks.

Over the years, the Hoburne Group’s commitment to innovation and excellence in service and standards has resulted in many awards. Most recently, they have been awarded Feefo’s Gold Trusted Service Award in recognition of online reviews from holidaymakers recognising their commitment to providing exceptional customer service.

They have also achieved an industry first with a landmark accreditation for the holiday park sector after passing the stringent requirements of the new Safe to Trade® Hospitality and Retail Industry Food Safety and Hygiene Standard, to become ‘Approved’ on the Safe to Trade® Register.

“We are delighted to have become the first holiday park operator to be awarded the much-coveted approved status,” explains Jim. “Safe to Trade® is a clear, comprehensive, assured standard. It’s the first voluntary, third-party assurance programme for the hospitality sector, designed to protect and care for the public. Something that is at the very heart of everything that we, at Hoburne, strive to do.”

Hoburne Group
Tel. 01425 282358
www.hoburnegroup.com

UK STAYCATION TRENDS

Posted on March 5, 2024

UK STAYCATION TRENDS

Holiday bookers would rather staycation than go abroad in 2024, according to new research – but it’s a close call. When 1,000 UK holidaymakers were surveyed by Thermos, 52% chose staying close to home, while 48% would choose to head overseas this year. One in three said they had a staycation at some point in the last year (30%).

Only one in 10 (10%) said they felt a staycation wasn’t as much of a break as a holiday abroad. When asked about preferred destinations for a UK getaway, 11 per cent said they kept theirs secret from wider acquaintances, as they feared them becoming too touristy. One in five (22%) said they actively avoided tourist hot spots because they were too busy.

BEST THINGS ABOUT A STAYCATION:
1. Saves travel time – 45%
2. Supports local businesses – 39%
3. There are still lots of places I haven’t explored and want to – 38%
4. Better for the environment – 36%
5. Saves money – 33%
6. No issue with language – 30%
7. Less stressful – 30%
8. No restrictions on luggage – 25%
9. Know I will like the food – 22%
10. I can take my pets - 20%

THE TOP 10 UK STAYCATION DESTINATIONS:
1. East of England - incl. Norfolk and Cambridgeshire
2. South West England - incl. Cornwall, Devon and the Cotswolds
3. North West - incl. the Lake District
4. East Midlands - incl. Derbyshire and the Peak District
5. North East - incl. Northumberland
6. South East - incl. Oxfordshire, Kent and the Isle of Wight
7. Greater London
8. Yorkshire
9. Scotland
10.Wales

Other reasons quoted were it makes it easier to take family and friends for a group holiday (19%), and enjoying the weather more (12%). The Staycation report also revealed that generally holiday makers will be heading South – with 31% saying that would be their preferred option, whilst 19% would head North.

James Sheldon, Trading Manager at Thermos, said: “Obviously the pandemic necessitated a change in travel habits, and no one was quite sure how that would impact things longer term. It seems the trend for holidaying closer to home is going to continue into 2024, for reasons of ease, cost, the environment and the fact we’re lucky enough to have so many wonderful places in easy reach.

“Twenty per cent of respondents said they preferred a self-catering holiday, so they can choose what and when they eat. In Thermos’ 120-year history we’ve accompanied many families on a Great British getaway, and we are delighted that tradition continues. A flask of tea and fish and chips on the beach remains one of life’s great pleasures!”

HOLIDAY HEROES

Posted on August 2, 2023

HOLIDAY HEROES

Away Resort's raises the UK holiday park bar...

WATERSPORTS are a big attraction at Tattershall Lakes

International travel is back, but the Great British Holiday continues its rise. At the forefront of this increasingly sophisticated market are innovative operators like Away Resorts. A UK holiday park operator with a difference, Away Resorts started life in 2008 when Chief Executive Carl Castledine teamed up with industry stalwarts Neill Ryder and Greg Lashley.

Following in the footsteps of his grandfather who ran one of Britain’s first holiday camps, it was written in the stars that Carl would enter the parks business. In fact, according to colleagues, if you cut Carl in half, he would have the words ‘holiday park’ and ‘Away Resorts’ running through him like a stick of rock! With the acquisition of their first holiday park – Whitecliff Bay on the Isle of Wight – and a self-confessed ambition to ‘shake up the industry,’ Away Resorts was in business.

“We wanted to take the best bits of the great British holiday park, throw out the worst aspects, then add in some amazing contemporary touches, creating holiday parks for the next generation,” says Carl. And that’s exactly what they have done. Today, Away Resorts operates 27 holiday parks across the UK set in beautiful locations throughout Scotland, Lincolnshire, Isle of Wight, North Wales, Hampshire, Dorset, Cornwall, Hayling Island and Essex.

INNOVATION SUCH AS CONTEMPORARY themed accommodation fuels development. Pictured, the Rockstar.

Each park in the portfolio is unique and has its own individual appeal, whether it be festival inspired entertainment and Instagrammable themed accommodation, or retro-style talent shows and low-key camping under the stars. At the heart of every park is the same desire to inspire their guests to make memories.

“Whether customers want coastal or country locations, full-on fun or a relaxing time with loved ones, each resort is alive with character and atmosphere, and specifically crafted to suit customer needs,” explains Laura Miller, who joined Away Resorts as Head of Marketing in 2017.

“We want to ensure that our customers feel inspired and leave with ‘remember when we did that?’ moments that will last a lifetime. We want our guests to remember their holidays forever.” With an accommodation portfolio that includes over 500 Lodges (250 with Hot Tubs), 1,800 caravans, three hotels and over 200 chalets, that’s more than 120,000 holiday bookers in any one season.

Not forgetting the additional 4,000 holiday home owners across 20 parks. With investment in holiday homes growing across the UK, owners are an increasingly important part of the Away Resorts family. “Our owners tell us they enjoy their time with us again and again: unlimited holidays led by our teams on park - true Holiday Heroes,” says Laura.

THE WIDEST RANGE of accommodation appeals to all types of guest. Pictured, Camping Pod at St Ives Bay Beach Resort.

CORE VALUES
Away Resorts have 172 ‘Holiday Heroes’ supporting guests at the central office in Hemel Hempstead. During peak season, the total number of employees is just shy of 2,400. Employees share a common goal: to ‘deliver delight’ to customers. “Ultimately, our vision is to inspire everyone to holiday in the UK, driven by a mission to ‘strive for extraordinary’.

At the heart of all this are our people, led by three core values: Attentive, Amazing, Lovers,” explains Laura. Building a team that aims to be the ‘best in the industry’ has not been without issue in recent times. “The pandemic was obviously a huge challenge for all businesses, and some of these challenges have continued, most notably in hospitality and seeing a return of this skillset in particular destinations,” says Carl Castledine, CEO.

“During the pandemic, our fantastic team responded well to the crisis, continually putting each other and our customers first. For now, we look to attract talent with some of our fantastic benefits, training and coaching opportunities. We have such an amazing sector to work in and it’s about attracting new, young talent.” Latterly, the war in Ukraine has also put pressure on the business.

“The impact of both energy and non-energy commodities continues to be challenging,” says Carl. “We have had to work smarter through this difficult period, whilst not compromising our great offering for guests and owners.” There’s clearly no slowing down on delivering on expectations at Away Resorts. Excellence in service and a commitment to innovation are the hallmarks of their continued success, and there’s a constant flow of new and exciting ideas to fuel development.

With over £14.5 million invested in the last 5 years, Tattershall Lakes in Lincolnshire is now the biggest resort in Away Resorts’ portfolio. With a guest profile split equally between young families, families with teenagers, couples and groups, Tattershall Lakes really does offer something for everyone. Water-based activities are a major draw at this eight-lake site (three offering watersports) including water and jet skis, stand-up-paddleboarding, canoeing and kayaking, as well as more laid back pedaloes.

NEW STARGAZER ACCOMMODATION at St Ives Bay Beach Resort.

There’s also an inflatable Aqua Park, outdoor lakeside Lido, outdoor splash pad, sandy man-made beach, as well as an indoor swimming pool complex with an aqua play splash zone. An extensive variety of accommodation offers the widest appeal from classic caravans to lakeside lodges, to the ultimate in ways to stay with Away Resorts new range: the Esme, the Rockstar and the TriBeCa.

With enormous flatscreen TVs, private hot-tubs and stylish, contemporary furnishings, as well as quirky individualised design touches (think foliage and Union Flag feature walls and neon light décor), these exclusive holiday homes are ideal for a new generation of UK holidaymakers. And when they want to head out after dark, how about a trip to the Giggling Goose, a stylish over 18s gin and cocktail bar with an expert mixologist and secret rooftop garden.

With a multi-million-pound private equity investment taking place in 2021, Away Resorts were primed for further expansion with the acquisition of St Ives Bay Beach Resort. This beautiful location with access to 3 miles of prime Cornish beach has seen £3.7m investment in new accommodation over the past two years. The new Thalassa and Stargazer holiday homes are the ultimate in indulgence with the latter offering roll top baths, hot tubs, and a glass window in the bedroom for exploring the evening stars.

More innovation is apparent at Sandy Balls Holiday Park, one of Away Resorts most popular destinations. This holiday village offers forest-themed accommodation, exceptional family leisure activities including walks with resident alpacas, and an annual Forest Festival, all with the outstanding natural beauty of the New Forest as its backdrop.

AWAY RESORTS INVEST heavily in new entertainment and activities. Pictured, Alpaca Walks at Sandy Balls Holiday Park.

FUTURE-PROOFING
With future-proofing a top priority, it’s no surprise that sustainability and ‘giving back’ are also high on the agenda. All new developments are built using the latest energy-saving technology and the team work closely with caravan and lodge manufacturers to keep pushing boundaries.

“In our recent new development at Mill Rythe Coastal Village in Hampshire, we’re installing a brand-new natural airflow system instead of electric-powered air handling units,” explains Carl. “This natural airflow system is PV (solar) powered.” Projects to end single plastic use and increase recycling including uniforms are well underway. Charitable giving is also significant.

Working with Creating Tomorrow’s Forest, Away Resorts plant a tree for every holiday home sold to a new owner. There’s also a partnership with Surfers Against Sewage with many locations doing regular beach cleans. A commitment to protect the Great British Holiday and our Planet… it seems Away Resorts are well on the way to their ambition ‘to make the future amazing for everyone!’

A DECADE OF DESTINATIONS

Posted on May 11, 2023

A DECADE OF DESTINATIONS

Celebrating Holiday Park SCENE's tenth anniversary...

Flip the rewind switch on the time machine to 2013 and we find British Prime Minister David Cameron publishing a draft European Union Bill aimed at holding a referendum on Britain’s membership of the European Union by 2017. It was the year that former Prime Minister, Margaret Thatcher died, following a stroke, while Catherine, now Princess of Wales, gave birth to George Alexander Louis at St Mary’s Hospital, London.

On the sports scene, Andy Murray became the first British man to win Wimbledon since Fred Perry in 1936; defeating Novak Djokovic of Serbia in straight sets. Rising temperatures led to health warnings being issued, for Southern England and the Midlands, in the UK’s first prolonged heatwave since 2006. The weather continued to be challenging as, at the end of October, what became known as the St Judes’ Day storm, brought with it gusts of 99 mph at The Needles on the Isle of Wight.

2013 also saw the launch issue of Holiday Park SCENE, a new print and on-line magazine, packed with fresh ideas and a must-read for anyone who runs or works in a holiday park sector. The Holiday Park SCENE team set out its ambition to work as an extension of destination management teams. These core aims have stayed entrenched in the magazine’s mission statement to inform and inspire UK holiday destinations, boosting visitor experiences and reaping rich returns on investments.

For more than a decade now, Holiday Park SCENE has offered the inside track on the latest market news and reports covering all aspects of holiday park management. We have brought you behind the scenes news on destination businesses that are performing well as generously, they shared their experiences. But most importantly, we have talked to the people who matter – people who add the experience, energy and enthusiasm to keep raising standards across all areas of the UK and Eire holiday park sector.

With the help of our knowledgeable writing team over ten years, we have covered subjects as varied as holiday lodges, glamping, hot tubs, catering and entertainment. The Holiday Park SCENE team has looked at some of the latest options from camping to glamping and investigated the potential for health and wellness as an added value income for business, not just in the summer but all year through.

Over the course of its first decade, Holiday Park SCENE has held hands with some of the biggest names in UK holidays from Butlin’s to Parkdean and from Park Holidays to Hoseasons. Throughout ten busy years, that have simply flown by, the magazine has featured more than 250 destinations and well over 1,000 businesses within the magazine. Holiday Park SCENE has been granted a ten-year long front row seat as the boost in staycations and investment in family time saw the holiday sector enjoy a sustained boom period.

A fountain of inspiration, Holiday Park SCENE supported the networking opportunities at some of the industry’s leading trade shows and event to find out what they can offer businesses in the way of fresh ideas as well as new products and services. Holiday Park SCENE has frequently relied upon some of the UK’s leading parks to share their tips for an effective entertainment programme that will keep guests coming back for more through play and on-site attractions.

We have discussed the e-marketing revolution with the rise and rise of social media which we warned you would ignore at your peril. The New Year is often the traditional time to re-evaluate our business goals. An opportunity to take stock of the previous 12 months and resolve to make a difference for the year ahead. We examined the Winning Ways of maximising the potential of amusement and arcade game attractions.

The holiday park industry has always been ahead of the field when it comes to preserving the business development balance with Mother Nature. David Bellamy was a holiday park ambassador when it came to highlighting the eco-factor, building in green spaces and protecting nature. Holiday Park SCENE has reflected this with frequent looks at everything from eco-friendly accommodation and energy-efficient business choices like heat pumps and electric vehicles.

The first rule of marketing is that it is not good enough to be good. You have to be perceived to be good. So Holiday Park SCENE urged you to pick up your bucket and spade with a heap of tips and ideas that will enable your business to stand out from the crowd. We looked at the increasing use of automated control systems to dramatically reduce the risk of human error in the management of holiday park swimming pools. Holiday Park SCENE has regularly tackled the thorny issue of security with features like Lock Down.

We frequently carried advice on how holiday park destinations can maximise the potential of their water leisure offering, with the addition of splash pads, flumes and water play equipment. We urged you to put up the ‘do not disturb sign’ as we invited you to relish this packed edition with a wealth of inspiring initiatives and ideas to weave into your future business planning.

Probably our most popular and ‘stand-out’ cover of the first ten years, the September 2019 front cover featured one of the life-size wooden horse sculptures now on permanent display at two holiday destinations. More soaring temperatures had accommodation booked to full capacity and then some rain which had the happy visitors spending more on site activities, arcades and in the bars and restaurants. We regularly urged decision-makers to take time away and weigh-up the highs and lows for the season.

What worked well? What could have worked better and what short and long term improvements can be introduced. As well as our regular tips from fellow operators, we brought you timely features like Fashion Statements with the case for quality investment that some argue is crucial for the holiday park sector. We shared the catering thoughts of three holiday park businesses with their Recipe For Success. We also took a look at minimising hassle and maximising sales with our look at on-line management systems in, Click Here.

Like the rest of the sector, Holiday Park SCENE was eagerly anticipating the peak summer season ahead. There had been a general feeling of optimism and positivity in the air with early bird bookings up considerably, even on 2019’s high-flying figures. Then the small matter of COVID 19 hit. Not just the holiday sector but the entire plant. Official figures confirm the travel and tourism industries contributed 6.7% of all gross value added in the UK in 2018.

Since then, the coronavirus (COVID-19) pandemic impacted the sector heavily in 2020 and into 2021, with government restrictions both in the UK and worldwide preventing tourism for large periods of time. Within the UK, unnecessary travel was first discouraged on 16 March, before a nationwide lockdown was announced on 23 March. Travel was again impacted by the second and third English lockdowns in November 2020 and January 2021 and travel corridors were suspended on 18 January 2021.

Heavily into a stop-start-stop-go scenario, government measures helped in the retention of key staff with some timely business funding initiatives. Restrictions-permitted, the industry’s quick-thinkers took an opportunity to rethink and reinvest in facilities, while the customers were forced to stay away. Holiday Park SCENE reported on the top holiday accommodation trends and revealed the UK’s most popular holiday park destinations while raising the emerging issue of on-site e-charging.

Bonkers busy we knew, but we encouraged managers to locate a quiet cupboard or handy hidey-hole, to escape to, as they soaked up the packed ideas and inspiration throughout the latest edition of Holiday Park SCENE. With the pandemic truly behind us, we challenged business development planners to create an action list with at least five short and long term goals that will help you future-proof business.

The Holiday Park SCENE team pulled out all the stops to keep you abreast of industry trends; sharing good practice with a lodge-full of ideas on maximising the boom in the UK holiday sector. With nearly half of all businesses reporting cyber-crime security issues as well as crucial advice, you could not afford to miss in Lock It Or Lose Out. As we set out on the second decade of reporting on the vibrant UK holiday industry, we feel proud and privileged to work alongside some exceptional businesses and some outstanding people.

We will continue to recommend a pack of sticker notes to mark those pages that you would like to share with the team and to contact some of the advertisers that make Holiday Park SCENE possible. Three cheers to the first ten years as we toast the second decade yet to come!

Pick Of The Crop

Posted on September 1, 2017

OrchardsPick Of The Crop

Beginning life as farmland, the Orchards took its name from the array of apple trees on the land. It began its transition into a holiday park in 1952 when eight caravans were added to the site.

After 15 years in charge of Orchards Holiday Park, Tim and Julie Gray are continuing to improve the Isle of Wight based business, with the help of long serving staff and loyal employees. Situated in Newbridge, a small village on the west side of the island, the site covers roughly 13 acres on the edge of the Area of Outstanding Natural Beauty that the Isle of Wight can offer. “You can’t fail to be impressed with our facilities centre,” says owner Julie Gray, “It houses all of your touring needs with amazing views.

“It has a very spacious washing up, ironing and laundry area, accessible facilities, all with the luxury of under floor heating, to make your holiday more comfortable.”

To read more about our Orchards Holiday Park, subscribe to Holiday Park Scene here.

Plans To Revamp Derelict Camp

Posted on January 6, 2014

Plans To Revamp Derelict Camp

New owners want to create a holiday park at the derelict Atherfield Bay Holiday Camp on the Isle of Wight. Pic: TrevBish Photography

It could be ‘hi-de-hi campers’ for a former 1950’s holiday camp, with fresh plans to breathe new life into the abandoned site.

Developers plan to invest £10 million in Atherfield Bay Holiday Camp on the Isle of Wight to bring it up to date with contemporary holiday homes.

Set in 30 acres of land, the previously thriving camp ceased trading in 2007 and has since become neglected and derelict.

Plans lodged with the Isle of Wight Council seek to replace the existing 160 holiday chalets, the swimming pools and clubhouse with 95 modern, two and three-bedroomed holiday lodges, together with a new clubhouse and restaurant and two new swimming pools.

The holiday camp shot to fame when it was used by Channel 4 as the setting for Wakey Wakey Campers, a four-part reality TV series screened in 2005, which recreated a 1950s holiday camp.

Jake Slack, of Nottingham-based Richmond White Estates, which runs holiday, lodge and residential parks across the country, said they hoped to transform Atherfield into one of their flagship parks.

He said they hoped to start work early next year, subject to planning, and the site would be marketed to a world-wide audience.

Jake added: “We recognise it is a fantastic site and can see the potential there. In the past it has been a tremendous park and we want to recreate that.”