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THE UK’S BIGGEST TOURISM & LEISURE EVENT RETURNS

Posted on November 4, 2025

Taking place on 5-6 November 2025, NEC Birmingham...

The Land Leisure & Tourism Show is the UK’s largest event dedicated to holiday parks, leisure, attractions and rural businesses. Welcoming over 400 exhibitors and thousands of visitors, the show provides a creative space where you can gather ideas and learn from other experts in the field.

Whether you’re an established industry professional seeking fresh concepts or a newcomer looking to maximise your land’s potential, this event provides a unique platform for networking, learning, and innovation.

A HUB FOR INDUSTRY GROWTH AND INSPIRATION
This year’s show brings together three sectors under one roof, Holiday Parks, Family Attractions and Resorts, and Hospitality, creating an unmissable opportunity to explore the latest trends, connect with leading suppliers, and discover innovative solutions to enhance your business.

Plus with the Farm Business Innovation Show running alongside, farmers and landowners can access even more expert guidance on diversification and land optimisation.

EXPERT-LED SEMINARS & INDUSTRY ROUNDTABLES
Gain valuable insights from industry experts through a packed schedule of seminars, workshops, and discussion panels. The show’s keynote, Geoffrey Smith, CEO of Meadow Bay Villages, will open with a fresh perspective on the UK holiday park sector, rethinking the holiday experience through innovation and investment.

Expect thought-provoking discussions, covering key issues, trends, and opportunities that will shape the future of land, leisure, and tourism. This unique platform provides both professionals and newcomers in the industry the opportunity to network, learn and explore new opportunities.

Gain valuable insights from industry experts through a packed schedule of seminars, workshops, and discussion panels.

NEW FOCUS ON HOSPITALITY & VALUE-ADDED SERVICES
For 2025, we’re placing an even stronger emphasis on hospitality offerings, helping holiday park operators and rural businesses expand their services and increase profitability.

Expect tailored insights into enhancing guest experiences, adding premium facilities, and implementing effective marketing strategies to drive success.

YOUR OPPORTUNITY TO CONNECT & GROW
Whether you’re looking to source new products, gain expert advice, or network with industry leaders, the Land Leisure & Tourism Show is the must- attend event to take your business to the next level.

Join us on 5-6 November 2025 at NEC Birmingham and be part of the UK’s most influential event for the tourism sector.
Scan the QR code to register for your free ticket today!

SPEAKERS NOT TO MISS!

MEADOW BAY VILLAGES REIMAGINING THE UK HOLIDAY PARK EXPERIENCE
05 Nov 2025 @ 10:00 - 10:30
Land, Leisure & Tourism Theatre

Geoffrey Smith, CEO of Meadow Bay Villages, opens the Land Leisure Tourism Show with a fresh perspective on the UK holiday park sector.

Discover how Meadow Bay is rethinking the holiday experience through innovation and investment and explore the opportunities shaping the future of holiday parks and rural leisure.

THE REAL COST OF ENERGY METERING - HEAR FROM PARKS WHO HAVE MADE THE SWITCH
05 Nov 2025 @ 10:00 - 10:30
Land, Leisure & Tourism Theatre

Join industry leaders and park owners as they share their real experiences with energy metering.

From reducing costs to improving guest satisfaction, hear first-hand what works, what doesn’t, and how.

HOW GULLIVER’S WORLD IS SHAPING TOMORROW’S ATTRACTIONS - JULIE DALTON, MANAGING DIRECTOR - GULLIVER’S THEME PARK RESORTS
06 Nov 2025 @ 10:00 - 10:30
Land, Leisure & Tourism Theatre

In this opening address, Julie Dalton, Managing Director of Gulliver’s Theme Parks and Resorts group, which includes Gulliver’s World, shares the journey of the independent, family-run theme park group as it adapts to shifting visitor expectations and industry challenges.

From launching immersive events and unique guest experiences to navigating changing leisure trends, Julie offers a behind-the-scenes look at how Gulliver’s has evolved its offer while staying true to its core values of affordability, accessibility, and family-first fun.

THIS YEARS MUST-SEE EXHIBTORS INCLUDE: TOP TEN

 

 

MAKING A SPLASH

Posted on July 31, 2025

Unlocking the potential of swimming pool at your site...

From serene morning swims to chaotic family splash sessions, swimming pools have long been a key draw for holidaymakers across the UK.

Whether it’s the thrill of a flume, the sensory joy of a splashpad, or the luxurious calm of a hot tub, aquatic attractions continue to be a powerful way for holiday parks to boost appeal, increase bookings, and improve guest satisfaction.

But in 2025, swimming pools are not just about water, they’re about experience, safety, accessibility and even profitability.

"Swimming pools are not just about water, they're about experience, safety, accessibility and even profitability."

A POOL IS JUST THE BEGINNING
A well-designed pool area is more than a place to cool off. It’s a hub of activity, a selling point on brochures, and increasingly, a profit centre in its own right. That’s where specialists like Ustigate Waterplay come in.

Their installations go beyond traditional pools to create immersive aquatic play spaces that work for all ages and abilities — even where space or staffing is limited. Ustigate’s innovative splash pads, for instance, are especially well suited for holiday parks. Because they don’t have any standing water, they require no lifeguards, and are therefore low-maintenance, safe, and accessible.

They’re perfect for outdoor play areas and create fantastic visual impact, with over 15 features capable of running from the same water management system as a traditional pool. According to Ustigate, the modern pool experience should not “stand alone.” It should be part of a broader strategy to maximise fun, inclusivity, and efficiency in every square foot.

Their installations often include lazy rivers, interactive water cannons, and customisable water features designed by their long-standing partner, Vortex Aquatic Structures International Inc, who offer a portfolio of over 300 products. We create a space that entertains a multitude of guests simultaneously, whether that’s kids racing through water tunnels, teens battling with spray cannons, or families relaxing under shaded structures by the pool.

FOR LEISURE OPERATORS, water testing isn’t just a routine task, it’s a critical part of keeping guests safe and happy.

TESTING TIMES
However fun or visually impressive your aquatic offering might be, nothing is more important than safety and that starts with the water itself. Enter The Tintometer Ltd, who provide vital equipment for routine and regulated water testing in pools and spas.

Their Lovibond® MD150 photometer is fast becoming a go-to for leisure operators across the UK, especially in parks with multiple facilities or hot tubs in private lodges. The MD150 allows for accurate and efficient testing of chlorine, bromine, pH, calcium hardness, alkalinity and cyanuric acid — all with a user-friendly digital interface.

Crucially, it also helps parks comply with HSG282, the Health and Safety Executive’s guidance for hot tubs and spa pools — which are now widely featured in glamping pods, luxury lodges and cabins. “Accurate, fast testing isn’t just about compliance,” says a spokesperson from The Tintometer Ltd.

“It’s about protecting your guests, your staff, and your reputation. The MD150 gives operators the tools they need to meet the high expectations of health officers, insurers and today’s savvy holidaymakers.” The device’s portability makes it ideal for large sites, and ongoing service and calibration support helps ensure long-term performance and peace of mind.

SPLASH ABOUT provide bespoke retail solutions and branded products, giving your swimming pool facilities the retail wow factor.

TURNING POOLS INTO PROFIT CENTRES
Swimming pools have traditionally been considered a cost centre — expensive to maintain, staff and heat. But what if they could generate income too? That’s the question answered by Splash About, who are helping holiday parks across the UK transform poolside areas into high-performing retail spaces.

Working with over 85% of UK holiday park operators, including household names like Haven and Center Parcs, Splash About brings what they call “retail theatre” to poolside merchandising. Their formula is simple but powerful: great products, clever displays, and a smart stock management system.

From UV-protective wetsuits and swim nappies to toys and goggles, Splash About offers a full range of swim and water play products. These are merchandised on custom-designed, durable displays that thrive in the humid, high-traffic poolside environment. Their unique back-end portal system even automates reordering, keeping shelves looking full without overloading on-site storage.

“This approach works,” says Managing Director Lesley Beach. “Some of our partners have seen poolside retail quadruple, moving pools from cost centres to profit centres.” For holiday parks looking to add a revenue stream without expanding their footprint, this is a proven solution.

THE YORKSHIRE SPA RETREAT were crowned overall Winner of Holiday Park Pool of the Year in the 2023 UK Pool & Spa Awards.

RECOGNISING EXCELLENCE
Of course, the holiday park industry is filled with innovation, creativity and quality — all of which are celebrated at the UK Pool & Spa Awards. These prestigious awards recognise excellence in design, management, and customer experience across all sectors of the wet leisure industry.

For holiday park operators, it’s a chance to benchmark standards, discover new suppliers, and even gain a valuable marketing edge by being shortlisted or winning an award.

From eco-conscious filtration systems to high-tech water features and inclusive splash zones, the awards provide a snapshot of the very best in British pool design and operation.

If you’re proud of your pool facilities, whether newly installed or lovingly maintained, the UK Pool & Spa Awards are a brilliant opportunity to showcase your efforts and earn industry recognition.

A USTIGATE SPLASHPAD is great because it offers water play without water depth, making it inclusive, accessible, safe and fun for everyone.

PLANNING FOR THE FUTURE
The way guests use pools is changing. They want more than just a dip, they want experiences, comfort, and personalisation. Meanwhile, operators need to balance this with safety, staffing, sustainability, and space constraints.

Today’s swimming pool offering needs to work hard, not just during peak summer weeks but year-round, come rain or shine. That might mean adding a heated splashpad for shoulder season appeal, investing in automated water testing to free up staff time, or turning your poolside into a miniature high street.

Whatever the size or style of your site, there are now smarter, safer, and more profitable ways to use aquatic facilities to their fullest. Whether you’re running a coastal caravan park, a woodland glamping retreat or a luxury resort, your pool can be a standout feature — one that guests remember, share, and return for. Now might just be the time to dive in!

CONTACT INFORMATION:

Lovibond Water Testing
www.lovibond.com

Splash About
www.splashabout.com

Ustigate Waterplay
www.ustigatewaterplay.co.uk

UK Pool & Spa Awards
www.ukpoolandspaawards.co.uk

WASHROOM REVIVAL

Posted on May 14, 2025

Elevating Toilet, Shower & Washroom Facilities on your site...

As UK holidaymakers continue to prioritise comfort, cleanliness, and eco-consciousness during their travels, the humble washroom has emerged as a key player in shaping guest satisfaction.

For owners and managers of holiday parks, caravan parks, campsites and glamping sites, upgrading toilet, shower, and washroom facilities is no longer a luxury – it’s an essential component of modern hospitality.

With new innovations in design, functionality, and sustainability, there’s never been a better time to invest in next-generation facilities.

BILLING AQUA DROME supplied and fitted by Total Cubicles.

WHAT GUESTS EXPECT IN 2025
Today’s Park guests seek facilities that are not just functional, but pleasant and hygienic. The days of draughty, dimly lit, and poorly ventilated toilet blocks are long gone. Visitors now expect washrooms to reflect the same quality they enjoy at home – if not better.

This shift has seen a boom in the popularity of cubicle systems that are durable, waterproof, hygienic, and visually appealing. Total Cubicle Solutions, a leading manufacturer and supplier in this space, is helping transform tired facilities into bright, modern, and stylish spaces.

Their cubicles, lockers and vanity units have enhanced sites like Park Holidays Ltd’s Sand Le Mere and Par Sands parks, and Billing Aqua Drome’s outdoor shower units, setting the bar for premium site amenities. “Our systems are built not only for durability and hygiene but also to help operators inject real style and identity into their washroom areas,” says a spokesperson from Total Cubicle Solutions.

“Each cubicle is customisable, making it easy to match existing branding and elevate the entire guest experience.” With high footfall throughout peak seasons, easy maintenance and longevity are just as important as aesthetics. Solid-grade laminate options provide a long-lasting, vandal-resistant solution that remains easy to clean and resilient in all weather conditions.

SAND LE MERE SINK and basin
supplied and fitted by Total Cubicles.

TACKLING THE WATER CRISIS HEAD-ON
Another major consideration for park operators is sustainability – particularly water conservation. With the UK facing mounting pressure on water resources, efficiency is now critical. One company at the forefront of water-saving technology is Cistermiser, which has welcomed Ofwat’s new £100 million Water Efficiency Fund as a pivotal move towards sustainable progress.

“We strongly support the fund and its potential to drive meaningful reductions in water usage,” says Richard Braid, Managing Director of Cistermiser. “But innovation doesn’t have to be complex. Our infrared urinal controls and sensor-activated WC dual flush systems are smart, effective, and proven to deliver real savings.”

Cistermiser’s EasyflushEVO, a leak-proof siphonic dual flush valve, is a standout example of this innovation. By eliminating below-waterline seals prone to wear and scale build-up, it provides a reliable solution to the UK’s 1.5 million estimated leaky toilets – each potentially wasting up to 400 litres of water a day.

Such technologies don’t just help holiday park operators cut water bills; they also ensure compliance with growing sustainability regulations. As the hospitality industry evolves to meet eco-friendly targets, adopting efficient washroom systems has become both a financial and environmental imperative.

The days of draughty, dimly lit, and poorly ventilated toilet blocks are long gone.

AWARD-WINNING STANDARDS IN GUEST FACILITIES
Holiday parks that go the extra mile in their washroom facilities are gaining recognition, too. The Loo of the Year Awards continues to celebrate the best in British washrooms, including caravan and camping sites.

The 2024 awards, held at the National Motorcycle Museum, honoured Bryndu Caravan Park’s Eva Tamaz-Szora as the UK’s top washroom technician. Her win underscores the importance of dedicated maintenance and high standards in ensuring exceptional guest experiences.

Becky Wall BEM, organiser of the awards, highlighted the broader impact: “Toilets and washrooms are an essential part of customer service. Celebrating those who prioritise cleanliness, accessibility, and care shines a light on what modern guests truly value.”

The awards’ rigorous 101-point grading system covers everything from signage and accessibility to hygiene and decor, inspiring operators to keep pushing standards higher.

WATER BILLS on the rise advise Cistermiser.

FUNCTION MEETS FLAIR
Washroom design is undergoing a renaissance. Whether it’s stylish vanity units, nature-inspired interiors, or enhanced lighting schemes, design is being used to both impress and serve.

Seamless surfaces, sensor taps, and contactless flushing all support hygiene while elevating the visual and tactile guest experience. Operators are now also investing in private shower pods, family-friendly washroom suites, and even accessible Changing Places facilities to accommodate visitors with complex needs.

The latter, championed by Martin Jackaman – recent recipient of the Loo of the Year Lifetime Achievement Award – are rapidly expanding across the UK, ensuring inclusivity for all.

DESIGN AND PRACTICALITY in abundance for this outstanding facility at Flamingo Land.

INVEST TO IMPRESS
Ultimately, upgrading washroom facilities isn’t just about style or environmental responsibility – it’s about guest retention and reputation. In a world where online reviews can make or break a destination, providing clean, modern, and well-managed washrooms is a business essential.

For those managing campsites, holiday parks, or glamping getaways, these upgrades can lead to happier guests, better reviews, and stronger bookings season after season.

With support from forward-thinking suppliers like Cistermiser and Total Cubicle Solutions, and the visibility offered by initiatives like the Loo of the Year Awards, there’s never been a better time for park owners to raise the bar.

Cistermiser
0118 969 1611
www.cistermiser.co.uk

Total Cubicle Solutions
0151 298 1509
www.totalcubicles.co.uk

Loo of the Year Awards
01531 640715
www.loo.co.uk

BLUE FLAGS FLY ON PRISTINE SHORES

Posted on August 6, 2024

SEASIDE AWARDS are presented to the best beaches in England and celebrate the quality and diversity of our coastline.

In total 150 sites – made up of 148 beaches, along with a marina and an inland bathing water - in England have been presented with awards recognising the quality of the sites, the way they are managed and the facilities they offer to visitors. Seventy two beaches across the country met the high standards required for a Blue Flag award - the world’s most recognised award for beaches, marinas and inland bathing waters. The Blue Flag was also achieved by the Royal Albert Dock and Salthouse Dock in Liverpool and Rutland Water in Oakham, East Midlands, which is the first inland water to achieve a Blue Flag, alongside a Seaside Award. Two beaches - Sandbanks in Poole and Oddicombe in Torbay, Devon - have scooped the Blue Flag award every year since it was launched 37 years ago. In order to qualify, each applicant must meet and maintain a series of stringent environmental, educational, safety and accessibility criteria. A further 136 beaches - six of which are newcomers - are proudly displaying Seaside Awards and this includes 60 that have achieved both Blue Flag and Seaside Awards. Keep Britain Tidy’s Chief Executive, Allison Ogden-Newton OBE said: “It’s wonderful to see the flags flying proudly over these 150 fantastic beaches that are a real asset to both residents and from visitors across the country”.

INCLUSIVE DESIGN

Posted on May 16, 2024

The best aquatic play spaces offer indoor and outdoor aquatic activities, incorporating swimming pools, splash pads and flumes. Ustigate Waterplay are partnered with Vortex Aquatic Structures International Inc and wiegand. waterrides, enabling designs and concepts of every variety and an aquatic play favourite for every age and ability.

A flume with a number of game options and special effects is a popular and exciting attraction but it does have to limit rider descents for safety reasons, so it is important to have other aquatic activities on offer too. In a one pool, one flume scenario, the flume would be in great demand and the queues would be long.

Adding a splash pad that provides a variety of water play activities will entertain a number of guests at every given time. Elevations™ are also a great option for a water park and a holiday park because they spontaneously entertain many friends and family in the same footprint and heighten and enhance the play experiences as a whole.

The Vortex Elevations™ available from Ustigate Waterplay, provide the ability to generate multi-level play and to add climbing and sliding to the activities involved. They are available in all shapes, sizes and themes with a multitude of play items on board. All designs and projects carried out by Ustigate Waterplay are led by inclusivity, accessibility and sustainability and are proven to last.

GUESTS CAN RACE against time and each other with attractions like the Speed Racer.

FLEXIBLE FRIENDS
An indoor and outdoor splash pad maximises the offering of water play facilities at a holiday park because no matter what the weather holds, a good time can be had by all. The benefit of a splash pad is that it uses a lot less water than a pool making it less costly to run in terms of water usage, water treatment and energy.

Also, as all aquatic activities are provided without any water depth on a splash pad, there is no need for a lifeguard and these water play facilities are 100% safe and accessible for all ages and abilities. Generally, where space allows it, Ustigate Waterplay will design and establish a splash pad with zones that cater for those that arrive with water confidence and those that prefer their water play served at a nice, gentle pace.

A splash pad is sustainable because of its inclusive appeal and its efficiency in terms of its design. The majority of Ustigate’s Vortex Splashpad® products are manufactured from recyclable stainless steel and provided with a proven 25- year warranty. Many of the products include Seeflow™, a translucent material made from pre-consumer recycled materials that casts colourful, sensory reflections around the environment when water and sunshine are present.

The Vortex Splashpad® collection invites all children to interact with each other and to interact with the products themselves. There are technologies that require children to work together to create a bigger splash and many products with 360° rotation ability that places both exercise and the water direction into the water player’s hands.

THE OPEN FLUME from Ustigate is a guaranteed water winner.